ALWAYS BY YOUR SIDE

Our adviser commitments

THIS IS FOR ADVISER USE ONLY AND SHOULDN’T BE

RELIED UPON BY ANY OTHER PERSON.

At Royal London, we champion the value of impartial advice.

It connects clients with the products that are right for them. It builds trust in us as a provider. And it drives competition in the market to make sure clients, like yours, achieve the best outcomes.

Mind the engagement gapIn recent times, our industry has changed beyond recognition. We now have a market shaped by the introduction and evolution of auto enrolment, pension freedoms and now MiFID II.

These transformative, regulatory changes have massively increased the number of people saving for retirement, the way they take their retirement savings and the advice they need along the way.

However, with 4 in 101 people admitting to having very little understanding of how their pension works – the engagement gap is widening.

The need for adviceThis is coupled with the ever-changing digital environment of today where customers move towards a new chapter of open banking and the expectation of managing all their finances in the palm of their hand.

The reality is people are focused on their needs in the here and now, instead of retirement. So when the savings people have grown over their working life and the options they have at retirement collide – what was once only an engagement gap, becomes an advice gap.

The opportunity in changeIt’s our ambition that more people in society have access to the impartial advice they need at an affordable price.

This is an opportunity for advisers, found in not only the typical client but in the unprecedented levels of people now saving more for retirement, and the scale these investable assets will provide in the future.

Not to mention, the exciting prospect of Pensions Dashboard, bringing with it the chance to automate processes – freeing up time for advice.

With these opportunities on the horizon, and the market growing and profitable – it’s a great time to be an adviser. We aim to partner with advisers to help them make the most of this. We’ll do this by championing the value of impartial advice, and by offering tools and services to help you deliver your services profitably.

When others retreat, we advanceIt’s safe to say some of our competitors don’t view the value of impartial advice in the same way. Many see business with advisers as a transaction, offer advice direct to clients or claim them as their property once they’re through the door.

At Royal London, our approach is entirely different. We choose to engage clients with their long-term savings by investing in the technology they expect, at the touch-points they need. All while pointing them to their adviser’s expertise and valuable services.

We do this because we believe the best outcomes and experiences will always be anchored in quality financial advice. It’s in the customer’s best interests that this advice is absolutely impartial and delivered without provider bias.

Our adviser commitments With all this in mind, we’re reaffirming our adviser commitments. Because while the world around us moves and shifts, our commitment to advisers remains constant.

Isobel Langton CEO Intermediary

“While the world around us moves and shifts, our commitment

to advisers remains constant.”

1 Resolver, March 2018

OUR ADVISERCOMMITMENTS

1 We have no plans to offer regulated financial advice We believe the best advice comes without compromise. That means it has

to be impartial and it has to be delivered with a full understanding of the customer’s needs. That’s why we’re sticking to what we do best – delivering value for money propositions, investing in excellent customer service and giving you the tools and support you need to deliver your services efficiently and cost-effectively.

2 When your clients need advice, we’ll point them to you We’ll actively encourage our customers, your clients, to seek impartial

advice from you at every appropriate opportunity. But we’ll never leave them without the support they need – and we’ll always be guided to take the action we believe is in their long-term best interests.

3 We’ll never cross-sell or upsell to your clients We choose to distribute our products and services through intermediaries

because we truly believe that’s the right thing to do. Of course, there will be times when we need to engage with your clients on matters that affect them – but, unlike some of our competitors, we’ll never get in the way of your relationship with them.

To find out more about how we can support your business and your clients, please speak to your usual Royal London contact.

You can also visit us at adviser.royallondon.com

September 2019 L P P1 0002

Royal London1 Thistle Street, Edinburgh EH2 1DG

royallondon.com

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Royal London, 1 Thistle Street, Edinburgh EH2 1DG. All of our printed products are produced on stock which is from FSC® certified forests.

The Royal London Mutual Insurance Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. The firm is on the Financial Services Register, registration number 117672. It provides life assurance and pensions. Registered in

England and Wales, company number 99064. Registered office: 55 Gracechurch Street, London, EC3V 0RL. Royal London Marketing Limited is authorised and regulated by the Financial Conduct Authority and introduces Royal London’s customers to other insurance companies. The firm is on the Financial Services Register, registration

number 302391. Registered in England and Wales company number 4414137. Registered office: 55 Gracechurch Street, London, EC3V 0RL.