always on. - communication world
DESCRIPTION
Presented at Communication World, Munich - Intelligent networking of different means of transportation play a central role. - Mobile devices are growing strongly - in number as well as functionality, to provide the opportunity for new business models - Companies need to develop a mobile strategy and address the new challenges on a broad basis By Andreas HeinTRANSCRIPT
Always on
Communication World, Munich
9.10.12, Andreas Hein
Copyright © Capgemini 2012. All Rights Reserved
2 Always-on_BMW_v16.pptx
Agenda
Megatrends
Mobility evolution path
Challenges
Solution
Capgemini Mobility Portfolio
Copyright © Capgemini 2012. All Rights Reserved
3 Always-on_BMW_v16.pptx
Agenda
Megatrends
Mobility evolution path
Challenges
Solution
Capgemini Mobility Portfolio
In which direction mobility will evolve – and who will be the one in contact with the customer?
Copyright © Capgemini 2012. All Rights Reserved
4 Always-on_BMW_v16.pptx
http://www.faz.net/aktuell/technik-motor/auto-verkehr/googles-selbstfahrende-autos-das-auto-wird-automobil-11773949.html
Self driving cars from google – google as OEM?
Agencies selling lifts, car sharing offers and train-tickets
www.mitfahrzentrale.de
Four Megatrends will influence customer behaviour and will lead to new mobility concepts
(Demographic change, mature customers/ individualization, urbanization, Generation Y)
Socio-demographic factors
Source: Bundesverband CarSharing, Managermagazin, Capgemini Research
“Flexibility and mobility”
“Change in status consumption” (“usage vs. ownership”)
“Embracing of new technologies”
“Environmental consciousness”
CHANGE OF CUSTOMER BEHAVIOR
Globalisation and deregulation
(Production follows consumption,
Growing international trade)
Ecology
(Optimization of asset allocation,
Stronger environmental concern)
(Drive train, RFID/ GPS , mobile technologies, seamless integration)
Technological progress
Copyright © Capgemini 2012. All Rights Reserved
6 Always-on_BMW_v16.pptx
Agenda
Megatrends
Mobility evolution path
Challenges
Solution
Capgemini Mobility Portfolio
Change in the customer mobility behavior
Copyright © Capgemini 2012. All Rights Reserved
7 Always-on_BMW_v16.pptx
past today yesterday tomorrow
How can I connect the outside world in my car?
Which car do I want do buy?
Do I need an own car or can I rent one if needed?
Where do I want to go today?
I don’t need a car at all … why not going for an e-bike, train or bus
when it fits to my needs!
Mobility evolution path
Copyright © Capgemini 2012. All Rights Reserved
8 Always-on_BMW_v16.pptx
past today yesterday tomorrow
vehicle as a service
offline vehicles
• Private vehicles
• No online support for drivers
• Car specific services e.g. car-sharing
• Public
• Fleet
• Privat
• Intermodal mobility including different vehicles and mobility schemes
• Mobility on-demand based on individual customer preferences
• Integration of local services
• New user interfaces in the cars
integration of service into
vehicles
mobility as a service
Copyright © Capgemini 2012. All Rights Reserved
9 Always-on_BMW_v16.pptx
Agenda
Megatrends
Mobility evolution path
Challenges
Solution
Capgemini Mobility Portfolio
Business challenges for OEM„s regarding their different roles in the new mobility world
Copyright © Capgemini 2012. All Rights Reserved
10 Always-on_BMW_v16.pptx
What is necessary to use cars as service?
• Changes in the car:
• Temporary opening cars without key
• Information, cars must provide for car sharing concepts
• Fast individualization
• Provision of 7x24 h car sharing services
• New business processes with selected partner
Which mobility services will be needed and which of them will I provide?
• New and fast changing business models changing revenue sharing and billing and clearing models
• Integrator role in a mobility platform
• Many partners
• New competitors
• Micro payment
Which cars must I build and which changes in my core-processes are necessary?
• Changes in the car:
• New engine concepts, e.g. e-mobility with new charging and construction challenges
• Software in the car including apps to control the car
• Changes in the processes around the car:
• Changes in the car engineering processes
• Use of mobile devices and apps in core-processes (e.g. iPad in factories)
Copyright © Capgemini 2012. All Rights Reserved
11 Always-on_BMW_v16.pptx
Agenda
Megatrends
Mobility evolution path
Challenges
Solution
Capgemini Mobility Portfolio
Mobility service provider: IT changes from business enabler to core business
Copyright © Capgemini 2012. All Rights Reserved
12 Always-on_BMW_v16.pptx
Customer perception
Producer processes Producer processes
• Usability
• Flexibility
• Indiviuality
• Performance
• Confidence
• Build up an platform approach
• Provide development APIs
• Provide personalization capabilities
• Utilize with cloud services
• Introduce quality gates
• …
• Individual car configuration capabilities
• Just in time ordering processes
• Customer care and service
• Partner management
• Introduce quality gates
• Optimized supply chains
• …
• Design
• Quality
• Customer Service
• Flexibility
• Individuality
Premium Services
Premium Cars
Complex backend processes and services are required to ensure a premium customer perception!
Four important challenges must be solved in the future mobility architecture
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Social communities
Mobile services
Cloud Computing
Data integration
Mobility
platform
• Highest data and service availability
• Flexibility and use on demand
• Cost-efficiency
• Mobile travel companion
• Link to/integrate all media types
• Use world wide
• Always up to date
• Real time data availability
• Data integrity
• Data completeness
• User specific data mining
• Complete business process coverage
• Get new customer
• Enforce customer loyalty
• Continuous service improvement
Scalability
Flexibility
Industrialization
Individualization
Think Big, start small, scale fast!
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Design principles
Easily customizable
Stable
Secure
Automated
Available
Service adaptation
Transformation
Business processes
Auth
entic
atio
n / A
uth
oriz
atio
n
Security
Service 1 Service 2 Service N
Quick adaptable
Extendible
HMI
Social networks
A clear domain modelling is necessary to get an extendable and maintainable mobility platform!
Copyright © Capgemini 2012. All Rights Reserved
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Service adaptation
Transformation
Business processes
Auth
entic
atio
n / A
uth
oriz
atio
n
Security
Car Sharing API Local traffic API Train/Flight API
HMI
Maps
Standard-API„s per service
type
Real time traffic
Clear domain separation
Routing Route evaluation
Trip advisor
Ticketing Booking
Invoicing
Social Netw. Rating
Advertising
Administration Trip administration
User accounts
…
Transportation APIs
Social network API„s
Geo/Maps API„s
Build once run everywhere
…
Use standard business objects
user route Transportation mode …
Routing App Booking App …
Copyright © Capgemini 2012. All Rights Reserved
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Agenda
Megatrends
Mobility evolution path
Challenges
Solution
Capgemini Mobility Portfolio
Our offering in a nutshell
Copyright © Capgemini 2012. All Rights Reserved
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Mobility Strategies
- New mobility trends and business models
- Assessment and Design of mobility strategies
APP factory
- Usability & Design
- Industrialization of mobile development
- Life Cycle Management
Service Management
- Cloud / Managed services
- Managed Mobile Devices
Backend Architecture
- Assessment of existing platform architectures
- Design for individual business needs
IT changes from business enabler to core business
Copyright © Capgemini 2012. All Rights Reserved
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Today Future
IT
* : © 2009-2012, BICOS COMPUTER GmbH - http://www.bicos.de/portfolio/it-service.html last accessed 17 Sept. 2012
Discussion
Copyright © Capgemini 2012. All Rights Reserved
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Thank you for you interest!
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