“always on” content and dialogue on housing
TRANSCRIPT
Jeroen van de VenSocial Media Manager
ABN AMRO
“Always On”
Content and Dialogue on Housing
ServiceBrand Reputation Social Selling
Strategic Goal:
Strengthen relationships, co-create value
Trust inABN AMRO.
Persistently surpassingexpectations
Selling without selling
TARGET
‘Always on’Un
iqu
e v
isit
ors
Imp
ressio
ns
BEFORE DURING AFTER
Branches & Ambassadors
sharing content
Articles with answers to customer questions
HUMANIZING
THE BRAND
#H2H
Takeaways:
1. Create Customer centric content
2. Use the power of employees
3. Selling without selling
4. Be ‘Always on’ 24/7
“Being truly Social drives
Engagement, Engagement
drives Advocacy and Loyalty,
and both correlate directly to
increased Sales!”
#RonR = ROI
Ted Rubin – Author Return on Relationship™