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GRAPHIC DESIGNERS DAVID ARENOU ANNA CHOATE AUTUMN WALLACE LAURA WOODHOUSE INTERIOR DESIGNERS KIIRSTEN BROOKS MORGAN HODDES

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Alyeska final book (except for cover, big part, i know) featuring graphic design work and interior design work.

TRANSCRIPT

graphic designersdavid arenouanna choate

autumn wallacelaura woodhouse

interior designerskiirsten brooksmorgan hoddes

table of contents

identity 5 mission statement and core values 6

final logos 7

color palette 8

poster series 9

research 11 restaurant space 12

questions for client 14

existing floor plan 15

notes on Alaska 16

cultural research 18

process 21 David Arenou 23

Anna Choate 31

Autumn Wallace 41

Laura Woodhouse 49

accessories 59 menu 60

wine labels 61

letterhead, envelope and business card 62

gift bag 63

web pages 64

interior design 67 schematic design 68

relationship diagram 69

programming summary 70

finished plan 72

fully rendered space plan 73

reflected ceiling plan 74

model 75

codes and sustainability summary 76

LEED checklist 77

specifications 78

identitymission statement and core values

final logoscolor paletteposter series

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska6 identity

mission statement

core values

We are committed to providing our customers with the warmth and intimacy of a close knit community, while being immersed in an enriching Native Alaskan cultural experience.

Alaskan . Organic . Alluring . Current . Rooted

7sign & symbol . RestauRant & Retail . Fall 2008 . alyeskaidentity

restaurant and retail logos

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska8 identity

color palette

431 U

411 U

Black 5

7546 U

5487 U

552 U

1815 U

729 U

Warm Gray 1

Neutral Tones

Cool Tones

Warm Tones

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 9

poster series

identity

2550 E. COLFAX 1 800 355 1 ALYESKA.COM

researchrestaurant space

questions for clientexisting floor plan

notes on alaskacultural research

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska12

restaurant space

ReseaRch

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 13ReseaRch

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska14

questions for client

What part of the space is open for change? What

historic preservation limitations apply?

Encore Restaurant used to be the Bonfils Theater,

then later became the Lowenstein Theater. Today

this space is divided between the restaurant

space and the Tattered Cover Bookstore. We

cannot change the exterior due to the fact that it

is a National Historic Landmark.

What elements of sustainability would you like to

see implemented in the design of the space?

Encore wants to be sustainable. Much of the

existing furniture and other elements are used

from recycled and renewable material. It would

be nice to see the tables, chairs, carpet, bar, etc

made out of recycled materials.

What is the socioeconomic status of the

surrounding community?

The demographic is varied, however, it primarily

consists of upper-middle class patrons, many of

which reside in the Park Hill, Capitol Hill, and City

Park areas. Due to its proximity, many Tattered

Cover customers also frequent this location.

How does the location of the existing space affect

business, traffic flow, advertising, etc.?

Encore draws a lot of walking traffic, and traffic

from the locals that live in nearby areas. Exterior

signage is hard to see, people don’t really

see it until they are right next to it. Advertising

(including signage, website, ads) should be more

prominent, drawing in more customers.

How does the environmental load affect the social

aspect of the experience?

If you want people to linger, then make the

environment conducive to interaction.

What motivates people to go to a restaurant?

Eating, atmosphere, celebratory events,

ceremonies, business meetings during the day,

and private parties in the evening.

What are some of the primary concerns that

should be addressed?

Currently, there is a lot of echo and noise that

makes it hard to carry on a conversation. For

those patrons who have hearing issues, it would

be especially nice to reduce the sound pollution

through large scale canvases, tapestries, or other

noise-dampening media. In addition, we would

like to maintain an intimate environment, but still

have an electric and exciting feel.

ReseaRch

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 15

existing floor plan

ReseaRch

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska16

notes on alaska

586,400 square miles, twice the size of Texas.

24 hours of daylight in summer, 24 hours of

darkness in winter.

33,000 miles of coastline, the only state to have

coastlines on three different seas.

Alaska contains 3 million lakes and 29 volcanoes.

Alaska possesses half of the world’s glaciers.

Mount Denali is the tallest mountain in North

America: 20,320 ft.

Yukon river is the longest river in Alaska. It

stretches 2,300 miles total, and 1,875 in Alaska.

Wildlife includes kodiak bear, polar bear, grizzly

bear, wolf, caribou, mountain goat, bison, and

moose.

Food: Native Alaskans ate very differently from

people in warm climates. They ate seal meat

and oil, whale and walrus blubber, birds, and fish

(salmon, halibut, tuna).

State Motto: “North to the Future”

State Flower: Forget-me-not

State Bird: Alaska Willow Ptarmigan

State Tree: Sitka Spruce

State Marine Mammal: Bowhead Whale

State Fish: King Salmon

State Sport: Dog-Mushing

State Gem: Jade

State Mineral: Gold

State Insect: Four Spot Skimmer Dragonfly

ReseaRch

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cultural research

Alaska’s native people are divided into eleven

distinct cultures, including Athabascans, Yup’ik,

Cup’ik, Inupiaq, St. Lawrence Island Yupik, Aleut,

Alutiiq, Eyak, Tlingit, Haida and Tsimshian.

COMMUNITY

Typically the Eskimo communities consisted of

about 200 people living in 10 to 15 houses with

two families per house. (seating arrangements

for restaurant?) The average for most Eskimo

households have 18-20 people, where as Inuit

tribes are documented having only 6-8.

Nuclear family households, which are smaller

more rare extended family dwellings, clustered

themselves in groups or bands. A band was

composed of those families living together in one

settlement whenever possible and ranging over a

defined area.

Each nuclear group had a leader or one who

was very observant of the natural world and

made logical predictions about the animals,

wether, climate and other men. On occasion,

these men were also shaman. They called this

man a umiak: one who was particularly good at

hunting or trading, or both. The Umiak influenced

the decisions of the local group to which he

belonged. (waiters to be called Umiak?) This man

was the focal point for economic cohesion.

ARCHITECTURE

A Karigi was a physical structure or large dome

shaped tent, in which the members of the band

would cluster during the spring or fall caribou

migrations. Each family would contribute skins

to cover the Karigi. The people would gather

here for communal meals after a large amount

of caribou had been killed at which time

spontaneous or prearranged dances were held.

The igloo, a temporary winter hunting shelter to

the Alaskan Eskimo does, in fact, melt inside, but

not to a great extent.

The snowflakes falling outside of the igloo

melt when they land on its roof, and provide a

replacement layer of insulation for the igloo. The

ongoing freezing and re-freezing of the igloo,

hardens it, and transforms the blocks of snow

into a solid, icy, domed refuge. The igloo can

withstand the weight of a massive polar bear.

First, the men must dig a trench into a fresh snow

drift, and, using their knives, cut blocks of snow

from it that are specifically shaped to face inward

when fully laid out. They then lay the blocks

on their edges to form a circle, cutting them to

size as they go, so that the end result will be a

narrowing spiral. They cap the igloo by dropping

a keystone into the remaining gap in the roof, and

“grout” the gaps between blocks of snow with

additional snow.

The men then call in the resident expert to put

the finishing touches on the igloo. Armed with

her whale blubber lamp, she enters the structure,

lights her lamp to the highest possible setting,

beats a hasty retreat, and seals the entrance with

a block of ice. Inside the igloo, the snow on the

roof begins to melt but, because of its domed

design, the water melts down the sides of the

igloo, and soaks the blocks of snow. When the

blocks are almost completely saturated with

water, the Eskimo woman returns, douses her

blubber lamp, and allows the frigid outside air to

rush in, transforming the fragile snow structure

into one of hard, solid ice. Tenants maintain its

interior at approximately 55°F.

RELIGIOUS DEVELOPMENTS

Most commonly the religious ideals are focused

around the animals in which the particular tribe

is most reliant. Typically, the fewer the number

of species involved in this need for survival, the

more likely for there to be a spiritual involvement

among the tribe. Often the rituals performed were

not community wide but limited to those directly

involved in the gathering process.

ReseaRch

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 19ReseaRch

processdavid arenouanna choate

autumn wallacelaura woodhouse

david arenouprocess

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska24

logos

For the restaurant logo, I researched the igloo. In

Inuit language, the word “igloo” means “house.”

These snow or ice houses provide warmth and

protection against cold winds or snow storms to

people who live in them. Igloos also provide an

atmosphere of intimacy.

I started with a basic igloo shape but it was not

simple enough. So, I developed it and finally

came up with an igloo which deals with shadows

and lights. It is made of three rounded, very

simple shapes.

For the retail logo, I wanted to use the same

shapes of the igloo logo to create a set and to

have a relationship between the two marks. I first

came up with the idea of an open book. Then

I rotated the shape in order to create a human

silhouette but it did not work well. Lastly, I used

this idea of rotation, took the igloo logo and

turned it 115°. The final mark looks like a vase or

a piece of pottery.

For the alyeska and miuka typography, I began

with Arno Pro, which is a serif font. However, I

quickly switched for a sans serif font. I used the

Futura Roman in lower case and worked on the

kerning. I increased space between letters to

make it stronger and more alluring.

Sketches above : igloo shapes evolution - from a basic igloo

to the final three rounded shapes igloo.

pRocess . david aRenou

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 25pRocess . david aRenou

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska26

poster series

For the posters system, I took inspiration from

native Alaskan totems. These wood sculptures

symbolise ancestors or powerful entities which

protect a group such as a family or an entire tribe.

Totems usually represent animals (like birds or

whales) or use human faces.

I developed my poster system as a totem. There

are three entities, one per poster: a human face,

a bear face and a bird face. Some lines make

continuity between the posters. The three faces

share eyes and arms. So the system works as a

set, but the posters can be used separately.

Finally, a texture was added at the poster system.

This dirty texture emulates wood, ground and

rock. It adds depth to the set and translates the

core values Rooted and Organic.

Sketches above : posters system with the bird face on the

right side, the bear face on the center, and the human face on

the left side.

pRocess . david aRenou

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 27

final posters

pRocess . david aRenou

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska28

wall graphics

For the model, we decided to work on the

reception desk at the entrance of the restaurant.

I wanted to create a soothing space, almost

humble. I would like the customers to enjoy some

peace and quiet, to feel like in an Alaskan forest.

The reception desk is made of a dark brown

wood which warms the space. Behind this, there

is the main wall made of beige concrete and light

wood boards. In order to remind emphasize our

identity, a dark brown wood sculpted igloo logo is

located on the top left side of the wall.

Because people with disabilities will use the ramp

behind the main wall, I did not want them to

feel uncomfortable. That’s why I put large wood

boards on the big wall. These create rhythm and

expand this cramped hallway.

Lastly, the floor is made of deep blue concrete

and multiple slate blue gray tiles.

All graphics and material fit with the color palette.

Picture on the right side : rough 3D model made on 3D Studio

Max, using real materials and graphics.

pRocess . david aRenou

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 29

3d model

pRocess . david aRenou

anna choateprocess

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska32

inspiration and concept

pRocess . anna choate

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 33

sketches

pRocess . anna choate

The whale fin motif can often be seen in Native

Alaskan art. Therefore, I began my sketching

process by exploring this form. I appreciated

the simplicity and grace of this image, and as I

contorted the original fin-like sketches, I began

to see a potential correlation between this shape

and a wine glass-like form. I felt this was fitting

considering that our restaurant concept included

a custom wine label. As I continued my sketching

process, I decided to explore the many animal

forms used throughout northwestern costal art.

After initially creating more obvious and detailed

images, I reduced these into more simplistic and

abstract forms.

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska34

logo and type treatment

pRocess . anna choate

Alyeska

Alyeska

Alyeska

Alyeska

alyeska

alyeska miuka

alyeska miuka

Alyeska

Alyeska

Alyeska

Alyeska

alyeska miuka

alyeska miuka

I found the animal totems seen throughout

northwestern costal art especially interesting.

Each animal holds unique meaning and

symbolism in Native Alaskan culture. While there

were several I considered, I found the eagle to

be one of the more interesting and dynamic

images. The eagle is associated with prestige,

status, and power. In addition, eagle down was

sprinkled before guests as a symbol of peace

and friendship. Eagle feathers were prominent

in many ceremonies and dances, and were

frequently incorporated into clothing, masks, and

headdresses. As I narrowed my logo design, I

decided to mirror the image, and show the wings

extended in a gesture of welcoming.

Anna M. Choate

1. 2. 3.

Anna M. Choate

1. 2. 3.

Alyeska

Alyeska

Alyeska

Alyeska

alyeska

Alyeska

Alyeska

Alyeska

Alyeska

alyeska

Alyeska

Alyeska

Alyeska

Alyeska

alyeska

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 35

final logos

pRocess . anna choate

Alaskan Art & Local Wines

miuka

Team One - “Alyeska”Anna M. Choate

alyeskaFine Alaskan Cuisine

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska36

poster process

pRocess . anna choate

alyeskaFine Alaskan Cuisine

2550 East Colfax AveDenver, CO 80206303-355-1112www.alyeskarestaurant.com

alyeska

alyeskaFine Alaskan Cuisine

alyeska

2550 East Colfax AveDenver, CO 80206303-355-1112www.alyeskarestaurant.com

alyeskaFine Alaskan Cuisine

2550 East Colfax AveDenver, CO 80206

303-355-1112www.alyeskarestaurant.com

alyeska

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 37

final posters

pRocess . anna choate

2550 East Colfax AveDenver, CO 80206

303-355-1112www.alyeskarestaurant.com

alyeskaFine Alaskan Cuisine

alyeskaFine Alaskan Cuisine

2550 East Colfax AveDenver, CO 80206303-355-1112www.alyeskarestaurant.com

Fine Alaskan Cuisine

2550 East Colfax AveDenver, CO 80206303-355-1112www.alyeskarestaurant.com

alyeskaFine Alaskan Cuisine

alyeskaFine Alaskan Cuisine

2550 East Colfax AveDenver, CO 80206303-355-1112www.alyeskarestaurant.com

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska38

3d model

pRocess . anna choate

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 39pRocess . anna choate

For my model I chose to incorporate a cool color

palette against the warmth of deep espresso

birch wood. My goal was to reflect the natural

environment of Alaska: ice, wood, and stone.

The wall showcases a repeating pattern of large

scale canvas art. These accents serve to visually

break up the expansive 18’ wall space, as well as

assisting in noise absorption. The smaller divider

wall consists of thick glass, roughly cut and

textured to resemble an ice block. This partially

transparent surface would allow employees to

see the silhouette of patrons entering through the

rear ramp, while minimizing the back of the birch

wood and granite reception desk.

autumn wallaceprocess

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska42

logo study

3

Alyeska

Miuka alaskan cuisine

alaskan cuisine

alaskan cuisine

alaskan cuisine

alaskan cuisinealaskan cuisine

alaskan cuisine

alaskan cuisine

local wines & art

alaskan cuisine

1

2

31

2

3pRocess . autumn wallace

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 43

final logo

pRocess . autumn wallace

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska44

poster study

AlyeskapRocess . autumn wallace

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 45

final posters

ALASKAN CUISINE

ALASKAN CUISINE

ALASKAN CUISINE

pRocess . autumn wallace

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska46

wall graphics

The main image is one called Emergence by a very talented artist, Clarissa Hudson. I contacted her to obtain her permission to

use this piece in the restaurant model:

Please find below a message submitted by ‘Autumn Wallace’ on 10/6/2008 at 4:50 pm

Clarissa,

I am a Graphic Design student at Rocky Mountain College of Art and Design, I am currently working on a project with a number of

other students. The assignment is to create a restaurant, interior and exterior design and signage. Our group has chosen to make

an Alaskan themed restaurant, as one of the parts of this assignment we are supposed to build models of our interior space.

I would like to request the use of your image, Emergence, as one of the pieces of wall art in our model for our restaurant.

Thank you for your time,

Autumn Wallace Phone: 720.434.0368

Clarissa’s Response:

Good evening Autumn:

Thank you for seeking permission to use emergence in your model project -

sounds very interesting - and yes you may! Truly, clarissa

pRocess . autumn wallace

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 47

3d model

pRocess . autumn wallace

laura woodhouseprocess

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska50

sketches

pRocess . lauRa woodhouse

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 51

picture marks

While researching the cultures of Native

Alaska, I came across an image of a beautiful

sculpture on the Internet. This large piece

by Bill Reid, a native Haida artist, is carved

out of cedar. “The Raven and the First Men”

depicts the story of human creation. According

to Haida legend, a raven was on the beach

and came across a partly open clamshell;

inside were human beings. The raven coaxed

the humans to come out and join him in the

beautiful world. The humans were hesitant at

first, but overcome by curiosity, they came out

of the clamshell and became the first Haida

people, the first humans. The raven is the most

powerful mythical creature in Haida culture.

His characteristics include lust, curiosity, and

the desire to interfere and change things.

I thought the head of this sculpture would

make a nice picture mark. It is already very

simple, it exemplifies the style of the pacific

northwest, and it features the raven. The

design I came up with has a nice black

and white ratio, and is versatile. However,

I didn’t think that the design completely

communicated “Alaska” or that it said “This is

an Alaskan restaurant.”

pRocess . lauRa woodhouse

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska52

picture marks

This is the final picture mark I created for

Alyeska Restaurant. It features the killer whale,

an animal that was very much revered and

respected by Alaskan cultures such as the

Tlingit. The killer whale was known as the

guardian and ruler of the sea, because of

its shear size and power. I tried to stay with

the classic, stylized designs of the pacific

northwest. Originally I traced an image of a

carved wooden wall sculpture that I found

online. I modified the shapes and strokes to

look more organic and harmonious. The mark

has a nice 50/50 black and white ratio, and

it can easily be reduced. This symbol quickly

prompts the thought of seafood, as well as the

culture of native Alaska.

After finalizing the picture mark, I tried it next

to some type treatments. After doing many

tests, I decided a sans serif typeface would

best communicate our mission statement and

values. I also designed a similar logo for our

retail venue, Miuka. Ultimately, I differentiated

the two by switching the direction of the whale

and using color.

pRocess . lauRa woodhouse

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 53

type treatments and final logos

M I U K AA L Y E S K A

A L Y E S K A M I U K A

pRocess . lauRa woodhouse

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska54

poster series

The posters I created came directly from the

Alyeska color palette and the whale picture

mark I produced. The series consists of

three separate 11” x 17” pages. The three

images work together as a set because they

all contain an abstracted part of the whale

picture mark. The posters can be viewed by

themselves, or as a set. The designs follow

Alyeska’s core values in that they are modern

and organic.

Each poster contains two colors that were

meticulously selected from the color palette;

numerous color tests were done to get the

final result. The early versions, on the right,

work well together, but the color selections

weren’t quite right. The final poster series, on

the opposite page, features color selections

that have more contrast and use cool, warm,

and neutral colors from our palette.

We all decided on David’s mark for the final

Alyeska logo, which can be seen at the bottom

of each poster. Important contact information

such as address, telephone number, and web

address are also included.

pRocess . lauRa woodhouse

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 55

final posters

2550 E. COLFAX 1 800 355 1 ALYESKA.COM

pRocess . lauRa woodhouse

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska56

3d model

pRocess . lauRa woodhouse

Three dimensional models were created for

the hostess desk near the front door of the

restaurant. My first model features a wood desk

with a slate tile facade on the front. Behind

where the hostess would stand, there is a panel

of frosted glass. Subtle color changing LED

lights behind and beneath the glass will add

an attractive and alluring ambiance. This is

meant to represent the Aurora Borealis, or the

Northern Lights. People on the street outside

the restaurant would see this feature through the

windows and it would attract them inside.

On my first model, I did not add anything to the

back wall, which is a big part of that space. So I

decided to re-do the area, with a warmer, more

earthy feel. I kept the slate tile and wood desk,

and changed the wall to pine wood paneling, with

the igloo part of the logo stained into the wood.

I think this wood should be slightly darker and

more rustic. On the large back wall, I added three

canvases, portraying my whale picture mark.

These large scale canvases will absorb sound,

greatly reducing the echo problem. I think this

version works much better; it is more cohesive,

earthy, warm and intimate.

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 57pRocess . lauRa woodhouse

accessoriesmenu

wine labelsletterhead, envelope, business card

gift bagweb pages

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska60

menu by Laura Woodhouse

This sample menu is one of the accessories

created for Alyeska Restaurant. The page is

9” x 14” and will be printed on a rich cream

heavyweight paper. The design follows the

simple, clean, and fresh style that Alyeska has

established. Alyeska will serve mainly seafood

(such as salmon, halibut, tuna, crab, prawns, and

scallops), but dishes featured on the menu also

include cheese fondue, salads, pork tenderloin,

and top sirloin steak. The menu sheet can be

used everyday, but can also be easily edited and

changed out. This same page layout will also be

used for wine menus and dessert menus.

S TA RT E R S

Crab Cakes . pan fried golden, with a chili aioli sauce.

Tempura Battered Wild Prawns . with a honey ginger soy and sesame dipping sauce.

Crispy Calamari . fried golden, with a lemon and dill aioli sauce.

Broiled Paci�c Sea Scallops . with fuji apples, fennel and ginger in a light cider champagne sauce.

Garlic Hummus . with parsley oil and foccacia toast points.

Dry Jack and Asiago Cheese Fondue . served with sourdough bread and fuji apples.

S O U P & S A L A D S

Marinated Mushroom and Fennel Salad . crimini and oyster mushrooms marinated with fennel,

garlic and shallot in an Alyeska pinot noir, with fresh avocado.

Vine Ripened Tomato Salad . lightly seasoned and served warm, drizzled with balsamic vinegar

and olive oil, accompanied by goat cheese.Mixed Baby Field Greens . tossed with creamy blue cheese, apple cider vinaigrette, fuji apples,

and candied hazelnuts.Dungeness Crab and Corn Chowder . Alyeska’s homemade chowder with braised corn, fresh

dungeness crab and corn bread pudding.Chop Chop Seafood Salad . dungeness crab, bay shrimp, skewered prawns, avocado, tomato

and crumbled egg on mixed greens drizzled with basil vinaigrette.

Homemade Clam Chowder

M A I N S

Top Sirloin and Prawns . an eight ounce center cut flame broiled all natural top sirloin with sautéed

wild prawns, with a black currant pinot noir butter sauce and seasonal vegetables.

Broiled Paci�c Sea Scallops . over fresh black pepper linguini, tossed with fuji apples, fennel and

ginger in a light cider champagne sauce.Crab and Wild Mushrooms . over fresh egg fettuccine in a light saffron cream sauce.

Camp�re Salmon . alaskan sockeye salmon fillet, marinated in an alaskan amber barbeque, flambéed

campfire style, served with baby red mashed potatoes and seasonal vegetables.

Grilled Alaskan Sockeye Salmon Fillet . with herb compound butter and lemon dill aioli sauce, served

with chinese black rice and seasonal vegetables.

Thundermuck Tuna . coffee dusted albacore tuna, seared rare, with a honey sesame sauce,

balsamic and pickled ginger, served with chinese black rice and baby carrots.

Applejack Halibut . an alaskan halibut fillet, oven baked with fuji apples and brandy.

All Natural Fennel Seed Crusted Pork Tenderloin . served with roasted fuji apples and garlic.

Eight Ounce Northwest Natural Top Sirloin . flame broiled and topped with frizzled sweet onions

and bourbon demi-glace.

All items that we serve are all natural and organic. Please remember that consuming raw or under cooked meats, poultry,

seafood, shellfish or eggs may increase your risk of food borne illness.

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12

13

12

12

15

16

10

35

24

23

30

28

26

28

29

32

accessoRies

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 61

wine labels by Anna Choate

accessoRies

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska62

letterhead, envelope and business card by Autumn Wallace

accessoRies

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 63

gift bag by Autumn Wallace

accessoRies

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska64

web page by David Arenou

accessoRies

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 65

Visitors will be able to access to the Alyeska web

site via the address: http://www.alyeska.com

The web site uses Alyeska’s identity. Dark brown

is the main color. The header is made up of a

beige alyeska logo and several aurora borealis

pictures.

On the home page, on top of the site

menu, visitors will find the news, restaurant

advertisements and a link to the Miuka web page.

There will also be a slide show which exhibits

many pictures of the restaurant and its cuisine.

The web site will contain information about the

restaurant and its history, the menu, an online

reservation form and an interactive map of

Denver and Colfax.

Finally, it will use xhtml/css to allow Google and

other web search engines to reference it. Some

parts of the site will be in flash, such as the slide

show on the home page.

accessoRies

interior designschematic design

relationship diagramprogramming summary

finished planfully renedered space plan

reflected ceiling plan model

codes and sustainability summaryleed checklistspecifications

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska68

schematic design

inteRioR design

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 69inteRioR design

relationship diagram

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska this section70

programming summary

DOCUMENTATION OF CLIENT MEETING

& SITE VISIT

- National Historic Landmark

- Original Travertine walls

- Maintain look of hard surfaces (more money)

- Can’t change exterior-did change windows to

doors in bar area

- Original windows (metal aluminum)

- Mid-century modern look (very linear)

- Needs to be more interesting

- Open kitchen (food is basis for restaurant) can

hear exhaust hood

- Must leave wall with old ticket windows

- Acoustics still somewhat of a problem- canvas?

- Demographic- 50+, more wealthy customers

trying to bring in south

- Carpet must be steamed once a week

- 30 seats in bar area (18 at the bar)

- 10 seats in private dining room

- 70 seats in main dining area

- 40 seats outside

- East facing patio is a little chilly (closable-

heater?)

- High volume

- Summer days- everyone sits outside, no one

inside. Looks empty but not enough room for

parties.

-Can extend patio south to uncovered area for

more sun)

- Window coverings allowed

- Specialize in wine tasting

- Don’t have a specific competitor. Some are:

Neighborhood Flicks Theater, Café Star on

Colorado, people going downtown

- Signage-people going west and south only

Cannot see sign other ways.

- Lot of walk-in traffic. People come from Park

hill, Capitol hill and Congress park

- Mirrors the hours of Tattered Cover Bookstore

(11am-10pm Mon-Fri and 11am-11pm Sat,Sun)

- Advertise in Tattered Cover

- 1 customer exit

- Wanted to play of history but not “kitch”

- History of Colfax (prostitutes etc.)

- Reasonable prices

- Security can be a problem- break-ins on

freezers and refrigerators outside. No one has

come in the restaurant

- Bamboo Verde Granite (bar counter material)

- Gyp ceilings

- Wine tasting, big part/events

- Wants office upstairs if possible

- In building with other businesses and it feels

like a mall

NATIVE ALASKAN PHONE INTERVIEW

- Before Alaska became a part of the United

States the population consisted of natives and

Russian Orthodox

- Natives include interior, northern (Eskimos) and

southern tribes

- Eskimos primarily eat Muk Tuk, which is whale

fat soaked in seal fat, bear (grizzly, black and

brown bear), and Moose and Caribou

- Southern tribes eat more King Salmon, Red

salmon, silver salmon, halibut and king crab

- Polar bears are illegally poached still

- North is cold, no forest, arctic tundra with 4

months of dark and 4 months of light

- Interior is warmer in the summer and freezing in

the winter.

- South is closer to interior seasons - more wet

and mild climate changes

- Religion: southerners are more Russian

orthodox. There are also some pacific islanders

and some left-over native tribes. Most of Alaska

is made up of Caucasians, who are mostly

conservative Christians

- The natives are not technologically savvy in

some cases, but most are curious and have the

resources to become more knowledgeable due

to the influence of Caucasian culture

- Natives have gained tons of money from the

government

sign & symbol . RestauRant & Retail . Fall 2008 . alyeskathis section 71

- Fish are commercially grown

- 80% republican voters (nature conservation is

not a problem)

- Totem poles are iconic of south-east culture

- There are not many areas that are easy to farm,

so they do not eat a lot of vegetables or fruits

- Not good recycling systems

- Not a good infrastructure for public

transportation. Everything is too spread out

unless you are in the middle of the city

- There are some train networks, but no common

form of transportation

HISTORIC PRESERVATION LECTURE

9.10.8

Guest Speaker Juli Voloch, Masters in Historic

Preservation

- nrhp.com (National Register of Historic Places)

- A locally registered landmark is stricter than a

nationally registered one

- Original floor plan can be found on the registry

First, find the nomination or physical report of

the building (Resources: Hugh in the RMCAD

Library, OAHP, Western History Department @

Denver Public Library or their website)

- Need to find criteria that put the building on

the registry – architect, style, important event,

important person, etc.

- On the public side (Colfax & Elizabeth) you

cannot change the door openings, windows,

color, materials, or signage

- You can appeal signage on Colfax side of

building

- There is nothing inside that you cannot change

(except for the ticket window wall)

- Don’t have to keep the ticket window wall

where it’s at as long as you keep it intact

- Assume that you can put a glass partition or

half wall on outside patio

- Light fixtures on exterior need to be inspired by

original design of building except for recessed

lighting

- Can put pin or rope lighting in grout lines or

joints

- Can hologram mountains, animals, sign or

graphic symbol/logo

- Anything moveable is possible (umbrellas,

retractable awnings, freestanding lighting, lights

in ground, etc.)

- Fire pits must be 18’ away from the building and

must be gas burning

- HABS HAER – Documented, hand drafted

drawings of existing historical buildings in case

of catastrophe or destruction

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska72

finished plan

inteRioR design

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 73

fully rendered space plan

inteRioR design

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska74

reflected ceiling plan

inteRioR design

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 75inteRioR design

model

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska this section76

codes and sustainability summary

2006 INTERNATIONAL BUILDING CODE

Chapter 3 – Use and Occupancy Classification

The occupancy classification for Alyeska

Restaurant is Assembly Group A-2, Business

Group B, and Mercantile Group M.

Chapter 8 – Interior Finishes

Based on the occupancy classifications and

location, the use of interior finish, trim and

decorative materials shall limit the allowable

flame spread and smoke development. All interior

wall and ceiling finishes shall be classified in

accordance with ASTM E 84.

Chapter 10 – Means of Egress

Buildings shall be provided with a means of

egress system, or a continuous unobstructed

path of vertical or horizontal egress travel from

any occupied portions of a building to a public

way. The means of egress shall have a ceiling

height of not less than 7’-6”. Some design

considerations in a means of egress include the

limiting of horizontal projections to 4”, specifying

a slip-resistant walking surface, posting of

occupant load, illumination, door and corridor

widths, and handrails. In Alyeska where the

occupant load is 396, there must be a minimum

of 2 exits per story.

Chapter 11 – Accessibility

The design and construction of facilities within

the restaurant must be accessible to physically

disabled persons. This includes, among

other things, accessible entrances, routes for

circulation, toilets and lavatories, and wheelchair

ramps. In Alyeska, where the seating capacity

is 190, it is required that there are 5 wheelchair

spaces.

Chapter 29 – Plumbing

According to Alyeska’s occupant load of 396,

there must 6 male water closets, or 2 water

closets and 4 urinals, and 6 female water closets,

with a minimum of two lavatories for each

restroom. A legible sign designating the sex must

be placed in a visible location near the entrance.

SUSTAINABILITY SUMMARY

In considering the sustainability of this project,

the most important aspect was reusing what

was already there. Instead of reconstructing the

building (including the Tattered Cover) the main

shape of the existing restaurant was maintained

and then expanded from one side. All surfacing

materials are manufactured within the United

States and are sustainable. The furniture is made

of inert materials and is also manufactured in

the United States. The custom millwork and

custom furniture are made from natural materials

with non-toxic glues, stains and resins. In the

restrooms, the toilets are dual flush and the

urinals are waterless. The general illumination

for the restaurant is from fluorescent recessed

lighting as well as some of the accent lighting

which helps to save energy. The restaurant will be

purchasing enough wind energy to supply energy

for the entire restaurant.

sign & symbol . RestauRant & Retail . Fall 2008 . alyeskathis section 77

leed checklist

LEED for New Construction v2.2 Registered Project Checklist

Project Name:Project Address:

Yes ? No

Sustainable Sites 14 Points

Y C t ti A ti it P ll ti P tiY Prereq 1 Construction Activity Pollution Prevention RequiredCredit 1 Site Selection 1Credit 2 Development Density & Community Connectivity 1Credit 3 Brownfield Redevelopment 1Credit 4.1 Alternative Transportation Public Transportation Access 1Credit 4.1 Alternative Transportation, Public Transportation Access 1Credit 4.2 Alternative Transportation, Bicycle Storage & Changing Rooms 1Credit 4.3 Alternative Transportation, Low-Emitting & Fuel-Efficient Vehicles 1Credit 4.4 Alternative Transportation, Parking Capacity 1Credit 5.1 Site Development, Protect or Restore Habitat 1C 2 Si D l M i i O S 1Credit 5.2 Site Development, Maximize Open Space 1Credit 6.1 Stormwater Design, Quantity Control 1Credit 6.2 Stormwater Design, Quality Control 1Credit 7.1 Heat Island Effect, Non-Roof 1Credit 7.2 Heat Island Effect, Roof 1Credit 7.2 Heat Island Effect, Roof 1Credit 8 Light Pollution Reduction 1

Yes ? No

Water Efficiency 5 Points

Credit 1.1 Water Efficient Landscaping, Reduce by 50% 1Credit 1.2 Water Efficient Landscaping, No Potable Use or No Irrigation 1Credit 2 Innovative Wastewater Technologies 1Credit 3.1 Water Use Reduction, 20% Reduction 1Credit 3 2 Water Use Reduction 30% Reduction 1Credit 3.2 Water Use Reduction, 30% Reduction 1

Energy & Atmosphere 17 Points

Y Prereq 1 Fundamental Commissioning of the Building Energy Systems RequiredY Prereq 1 Fundamental Commissioning of the Building Energy Systems RequiredY Prereq 2 Minimum Energy Performance RequiredY Prereq 3 Fundamental Refrigerant Management Required

Credit 1 Optimize Energy Performance 1 to 10*Note for EAc1: All LEED for New Construction projects registered after June 26th, 2007 are required to achieve at least two (2) points under EAc1.

Credit 1 Optimize Energy Performance 1 to 1010.5% New Buildings or 3.5% Existing Building Renovations 114% New Buildings or 7% Existing Building Renovations 217.5% New Buildings or 10.5% Existing Building Renovations 321% New Buildings or 14% Existing Building Renovations 424 5% New Buildings or 17 5% Existing Building Renovations 524.5% New Buildings or 17.5% Existing Building Renovations 528% New Buildings or 21% Existing Building Renovations 631.5% New Buildings or 24.5% Existing Building Renovations 735% New Buildings or 28% Existing Building Renovations 838.5% New Buildings or 31.5% Existing Building Renovations 938.5% New Buildings or 31.5% Existing Building Renovations 942% New Buildings or 35% Existing Building Renovations 10

Credit 2 On-Site Renewable Energy 1 to 32.5% Renewable Energy 17.5% Renewable Energy 212 5% Renewable Energy 312.5% Renewable Energy 3

Credit 3 Enhanced Commissioning 1Credit 4 Enhanced Refrigerant Management 1Credit 5 Measurement & Verification 1Credit 6 Green Power 1Credit 6 Green Power 1

continued…

Y ? NYes ? No

Materials & Resources 13 Points

Y Prereq 1 Storage & Collection of Recyclables RequiredCredit 1 1 Building Reuse Maintain 75% of Existing Walls Floors & Roof 1Credit 1.1 Building Reuse, Maintain 75% of Existing Walls, Floors & Roof 1Credit 1.2 Building Reuse, Maintain 100% of Existing Walls, Floors & Roof 1Credit 1.3 Building Reuse, Maintain 50% of Interior Non-Structural Elements 1Credit 2.1 Construction Waste Management, Divert 50% from Disposal 1Credit 2.2 Construction Waste Management, Divert 75% from Disposal 1Credit 3.1 Materials Reuse, 5% 1Credit 3.2 Materials Reuse,10% 1Credit 4.1 Recycled Content, 10% (post-consumer + ½ pre-consumer) 1Credit 4.2 Recycled Content, 20% (post-consumer + ½ pre-consumer) 1Credit 5 1 Regional Materials 10% Extracted Processed & Manufactured Regio 1Credit 5.1 Regional Materials, 10% Extracted, Processed & Manufactured Regio 1Credit 5.2 Regional Materials, 20% Extracted, Processed & Manufactured Regio 1Credit 6 Rapidly Renewable Materials 1Credit 7 Certified Wood 1

Yes ? No

Indoor Environmental Quality 15 Points

Y Prereq 1 Minimum IAQ Performance RequiredY Prereq 2 Environmental Tobacco Smoke (ETS) Control Required

Credit 1 Outdoor Air Delivery Monitoring 1Credit 1 Outdoor Air Delivery Monitoring 1Credit 2 Increased Ventilation 1Credit 3.1 Construction IAQ Management Plan, During Construction 1Credit 3.2 Construction IAQ Management Plan, Before Occupancy 1Credit 4.1 Low-Emitting Materials, Adhesives & Sealants 1Low Emitting Materials, Adhesives & SealantsCredit 4.2 Low-Emitting Materials, Paints & Coatings 1Credit 4.3 Low-Emitting Materials, Carpet Systems 1Credit 4.4 Low-Emitting Materials, Composite Wood & Agrifiber Products 1Credit 5 Indoor Chemical & Pollutant Source Control 1Credit 6 1 Controllability of Systems Lighting 1Credit 6.1 Controllability of Systems, Lighting 1Credit 6.2 Controllability of Systems, Thermal Comfort 1Credit 7.1 Thermal Comfort, Design 1Credit 7.2 Thermal Comfort, Verification 1Credit 8.1 Daylight & Views, Daylight 75% of Spaces 1Daylight & Views, Daylight 75% of SpacesCredit 8.2 Daylight & Views, Views for 90% of Spaces 1

Yes ? No

Innovation & Design Process 5 Points

Credit 1.1 Innovation in Design: Provide Specific Title 1Credit 1.2 Innovation in Design: Provide Specific Title 1Credit 1.3 Innovation in Design: Provide Specific Title 1Credit 1.4 Innovation in Design: Provide Specific Title 1C dit 2 ® 1Credit 2 LEED® Accredited Professional 1

Yes ? No

Project Totals (pre-certification estimates) 69 PointsCertified: 26-32 points, Silver: 33-38 points, Gold: 39-51 points, Platinum: 52-69 po

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska78

specifications

Item Description:

Item Location:

Manufacturer:

Style Name/Number:

Dimensions:

Color:

Item Description:

Item Location:

Manufacturer:

Style Name/Number:

Dimensions:

Color:

Item Description:

Item Location:

Manufacturer:

Style Name/Number:

Dimensions:

Color:

Upholstery:

Metal Veneer

Bar Booth Niche Front

and Table Inlays

Chemetal

343 Meteor

Custom

N/A

Ceramic Tile

Wall Behind Bar

Horus Art

Millenrighe

L 18” W 18”

MIR402 Blue

Bamboo Chair

Mezzanine and Main

Dining Area

Modern Bamboo

Spring Chair

H 37” D 21” W 17”

Ebony

N/A

inteRioR design

sign & symbol . RestauRant & Retail . Fall 2008 . alyeska 79

Item Description:

Item Location:

Manufacturer:

Style Name/Number:

Dimensions:

Color:

Item Description:

Item Location:

Manufacturer:

Style Name/Number:

Dimensions:

Color:

Lamp:

Item Description:

tem Location:

Manufacturer:

Style Name/Number:

Dimensions:

Color:

Cantilevered

Washplane

Main Conference under

Perimeter Countertop

Omvivo

Geo Washplane

Stone

Custom to Fit

Carrara Marble

Ceiling Mount Fixture

Private Dining

Artemide

Logico Triple Nested

Ceiling Light

W 26” L 26” H 13”

Handblown Glass

Satin Finish

(3) 150 Watt Incandescent

Agrifiber Core Wood Door

(90 min. fire rating)

Restrooms

Manager’s Office

VT Industries

Ideal Wood Door

W 3’ H 6’8”

Mahogany Ravine Finish

inteRioR design

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