alz mkt packet

Marketing materials to promote your memory care program.

Assisted Living Communities

Specializing in Memory Care

A better option

What is changing?

We’re going from this.... To this…

Why are we making this change?

Many people have preconceived opinions about seniors who live with memory loss. They believe that they are frail, old, senile and incapable of living life.We want to create a better understanding of both memory loss and memory care, with both our prospective families and our key referrals sources.We know our residents who live with memory loss are still able to perform daily tasks and routines, and can function independently. Our residents are living vibrant, meaningful lives!

So why is an Assisted Living community that specializes in Memory Care a better option for families?

1. A resident living with memory loss may find him/herself “lost” or “confused” in a senior living environment that doesn’t recognize the challenges of memory loss.

2. A resident may not be able to interact with other residents, causing them to withdraw or disengage from others.

3. Too much stimulation in typical retirement community can be stressful and confusing. 4. Cues and reminders may be necessary so they can live their life in a dignified manner, as

independently as possible.

How does Emeritus offer expertise in Memory Care?

At Emeritus, we understand that a resident living with memory loss experiences its symptoms and progression differently –these are called the “stages” of memory loss.Join Their Journey® is our memory care program that gives us the ability to meet our residents’ needs at the right time…no matter what their stage of memory loss.

A better option

UnderstandingAssisted Living Communities


Some examples of Join Their Journey® programming that are specifically designed for different stages of Memory Loss:

Experiencing Classical Music:

• A resident in early stage memory loss would enjoy an outing to hear the symphony• A resident in mid stage memory loss would enjoy a performance of a violinist at the community• A resident in late stage memory loss would enjoy listening to a CD of a concerto

Appreciating Art:

• A resident in early stage memory loss would enjoy a trip to the museum and listening to a lecture• A resident in mid stage memory loss would enjoy drawing or painting on an easel in the community• A resident in late stage memory loss would enjoy looking at a large picture book of art collections with

a care giver

Cooking a new recipe or Baking a sweet treat:

• A resident in early stage memory loss would enjoy a cooking class with an instructor and making the recipe

• A resident in mid stage memory loss would enjoy assisting a care giver craft the recipe (stirring, decorating a cake, etc.)

• A resident in late stage memory loss would enjoy tasting and enjoying the delicious treat

Why is this important to our customers?

1. We understand the different stages of memory loss, so that we can provide better programming for our residents.

2. We create and design activities so that we meet the right needs at the right time3. We structure the daily calendar of activities to best match the strengths and challenges of each resident4. We offer a patient, compassionate care staff who undergo specialized memory care training so that

they recognize the stages – and challenges – of memory loss5. We eliminate the need to move to a different care facility should care needs change.

With our Join Their Journey® programming, we dispel these myths of “memory loss” and negative perceptions of “Memory Care” communities. Our goal is to help each resident, despite their stage of memory loss, be purposeful and successful every day.

A better option

UnderstandingAssisted Living Communities


Step One: FAQ’s• Work with your community staff and back up team to understand the new messaging so they can explain this

concept to your customers and referral sources.

Step Two: Review materials included in this marketing kit from the Seattle office and printer (Pinnacle Printing) (samples enclosed)

Step Three: Assisted Living Specializing in Memory Care Tri-Fold Brochure• Your community will receive 500 of these tri-folds to help you promote your memory care program.

Step Four: Mail Specializing in Memory Care flyer to all open leads in YGL database• Customizable flyer available on the Sales & Marketing tab of the E&ME. Print flyer locally.

Step Five: Mail or hand deliver referral source flyer to promote Specializing in Memory Care• Customizable flyer available on the Sales & Marketing tab of the E&ME. Print flyer locally.

Step Six: Email Specializing in Memory Care campaign to all open leads in YGL database• Customizable email campaign available on the Sales & Marketing tab of the E&ME. • Step-by-step instructions for sending email campaigns is enclosed in this packet and on the E&ME.

Step Seven: Email Specializing in Memory Care campaign to all referral sources in YGL database• Customizable email campaign available on the Sales & Marketing tab of the E&ME. • Step-by-step instructions for sending email campaigns is enclosed in this packet and on the E&ME.

Step Eight: Phone Blitz• Use this opportunity to contact all open leads by phone to schedule a tour and learn more about your memory

care program.

Step Nine: Direct Mail Postcard• Work with your regional director if you are interested in sending this direct mail postcard. Once approved, your

regional director will email the Seattle marketing team at [email protected] to start the process.

A better option

Assisted Living Communities

How to Promote your Memory Care Program


Sample Tri-Fold Brochure

Our Family is Committed to Yours. ®

ww

w.Em

eritus.com

All the comforts of hom

e.

Missio

n Sta

tem

ent:

We are passionately com

mitted to m

aking

of the highest quality and value in a supportive

environment, prom

oting the health,

independence and social interaction of seniors.An Em

eritus assisted living comm

unity specializing in m

emory care

Emer

itus at C

om

mu

nit

yC

omm

unity Address 1

Com

munity A

ddress 2(xxx) xxx-xxxx

License #xxxxxxxx

Emer

itus at C

om

mu

nit

y

Ideal Location

Set on beautifully landscaped grounds w

ith a courtyard, lovely gardens and w

alking trails, Emeritus at C

orona is located close to SR

-91 and I-15 in a residential area 45 m

iles southeast of Los Angeles in western R

iverside C

ounty. Our com

munity is near Santana Regional

Park, Citrus C

omm

unity Park, Corona C

ity Park, C

itibank, Wells Fargo, C

orona Discount M

all, G

ateway Tow

n Center, G

alleria at Tyler Mall and

close to several medical facilities, including C

orona Regional M

edical Center Rehabilitation H

ospital, C

harter Hospital C

orona, Kap M

edical and a nursing hom

e rehabilitation facility if ever needed.

Friendship Suites - Just right for many seniors

Seniors are brought together to share an apartment

and cost savings, while receiving the sam

e outstanding services and am

enities all residents enjoy.

Short-Stay - A great way to get to know

usIf you w

ant to experience living at an Emeritus

comm

unity before making a perm

anent move, or

you’re being discharged from a hospital or nursing care

facility and aren’t quite ready to go home, consider our

short term stay program

.

[ ]Insert C

omm

unity Logo

Sample Tri-Fold Brochure

“We have prom

ised ourselves that we shall alw

ays treat our residents as we w

ould our own loved ones. N

othing less than our best will do.”

~ Emeritus Em

ployee

Our Family is Committed to Yours. ®

sense of place and belonging, of home. H

ere at Emeritus, our residents truly are fam

ily to us as we are to them

.

Assisted Living Specializing in M

emory C

areA better option

At Emeritus, w

e understand that moving a loved one w

ho lives w

ith mem

ory loss into a senior comm

unity is a dif-

considerations. A resident living with m

emory loss m

ay be “lost” or “confused” in an environm

ent that doesn’t recog-nize the challenges of m

emory loss. Too m

uch stimulation

may be stressful and confusing. N

ot being able to interact w

ith other residents may cause a senior to w

ithdraw, and becom

e disengaged. Cues and rem

inders may be necessary

-pendently as possible.

Our com

munity understands that each person living w

ith m

emory loss experiences its sym

ptoms and progression -

®, we understand these “stages”

of mem

ory loss. We create and design program

ming and

activities to address these varying stages, allowing us to m

eet the right needs at the right tim

e.

For example, a resident in early-stage m

emory loss could

and would enjoy an outing to a local art m

useum. A

resident in mid-stage

mem

ory loss could and w

ould enjoy painting or draw

ing at our com-

munity. A resident in

late-stage mem

ory loss w

ould enjoy perusing a book on art collections w

ith a caregiver.

Our goal is to help

every resident, despite their stage of m

emory

loss, be purposeful and successful every day. W

e focus on creat-ing experiences and

activities that relate to the times in their life in w

hich they w

ere successful - at work, raising their fam

ilies, mastering

a hobby and doing things they enjoyed and that gave them

purpose.

Sensory stimulation is also very im

portant for seniors with

mem

ory loss. We design our m

emory care com

munities

with special consideration given to light, shapes, textures,

aromas, m

usic and colors. And it’s a secured environment

for your loved one’s safety.

-ognize the stages of m

emory loss, and can help your loved

one deal with frustrations that m

emory loss m

ay bring.

Easing the transition

An assisted living comm

unity that specializes in mem

ory care can ease the transition for your loved one. H

aving a

eliminating the need to m

ove should care needs change – lessens the traum

a and stress for everyone.

We travel the journey w

ith you and your loved one throughout these stages of m

emory loss. By m

aking sure special needs are m

et, and providing a supportive, encouraging com

munity that you can trust.

Right at H

ome

To all of our residents we m

ake a simple prom

ise: a prom

ise to be compassionate and kind, understanding

and respectful; a promise to becom

e extended family to

the seniors entrusted in our care and to our retirees who

have chosen our comm

unity for its active lifestyle.

We invite you to com

e home to [C

omm

unity Nam

e].For m

ore information or to arrange a tour, call us at

[phone #] or visit us online at ww

w.Emeritus.com

.

[ ]Insert C

omm

unity Logo

Sample Insert for Marketing Presentation Folder

Our community understands that each person living with memory loss experiences its symptoms ®, we

design programming and activities to address these varying “stages” of memory loss, allowing us to meet the right needs at the right time.

Early Stage Mid Stage Late Stage

An Interest in TravelResidents enjoy a volunteer run pro-gram that present travel slides from both domestic and international adven-tures. Participating in discussion group based on past personal experience.

Residents participate in our arm chair travel series. The travelogues high-light personal experiences that include the places our residents have lived & places they vacationed.

Residents reminisce about travel using multi sensory cues including photos of familiar landmarks, personal information from life stories, food and music from the area.

An Interest in the Creative ArtsBased on personal preferences, resi-dents regularly take outings to area art museums, galleries and local special events.

Residents are given the opportunity to participate in the creative arts through scheduled programs that include paint-ing, drawing and crafts. Step by step directions allow residents to feel suc-cessful through the process.

The creative arts become multi sensory in this stage. Staff utilize visuals and tactile cues: photos of famous works of art, a variety of art supplies and sooth-ing classical music.

An Interest in Volunteer WorkThroughout the year, residents are given the opportunity to continue to give back to the community. Some opportu-nities include helping out with our local meals on wheels program, involvement in intergenerational programs and as-sisting at local special events.

Residents continue to provide service in our community. Resident ‘volunteers’ assist with simple chores and life skills at Emeritus, participate in intergenera-tional programs and assist with special events.

With step by step guidance from our staff, residents are still able to complete

on-site intergenerational programs.

An Interest in Physical Fitness

daily for all residents. In the early stage, residents choose from volunteer run yoga class, walking club, in-house therapy class and other sports themed programs (i.e. golf putting, bowling, dance, etc…)

classes hosted by our in-house therapy group and ‘sittercise’ programs that incorporate movement, music, thera-bands and light weights.

Exercise programs in this stage focus on range or motion, stretching, relax-ation and mobility. Including music to these movements allow for a multi-sensory experience.

www.Emeritus.com

Emeritus Senior Living

Assisted Living Specializing in Memory Care

A better option

Call us today!We are excited to tell you more about our innovative memory care program and partner with you to help your loved one.

www.Emeritus.com

(###) ###-####Community NameAddress: StreetAddress: City, State, ZipLic.# XXXXX

At Emeritus, we understand that moving a loved one who lives with memory loss into a senior community is a difficult decision, and exploring options requires extra special considerations.

A resident living with memory loss may be “lost” or “confused” in an environment that doesn’t recognize the challenges of memory loss. Too much stimulation may be stressful and confusing. Not being able to interact with other residents may cause a senior to withdraw, and become disengaged. Cues and reminders

Our community understands that each person living with memory loss experiences its symptoms and ®, we design

programming and activities to address these varying “stages” of memory loss, allowing us to meet the right needs at the right time.

For example, a resident in early-stage memory loss could and would enjoy an outing to a local art museum. A resident in mid-stage memory loss would enjoy painting or drawing at our community. A resident in late-stage memory loss would enjoy perusing a book on art collections with a caregiver.

that memory loss may bring.

Call today to learn more about our memory care program!



A better option

Our Family is Committed to Yours.®

Sample Flyer Template for Prospects

Sample Flyer Template for Referral Sources

www.Emeritus.com


At Emeritus, we understand that it can be difficult to find the right senior community for your client, patient or resident living with memory loss. We’re here to help.






Call today to learn more about our memory care program!




A better option

Sample Name Change Flyer Template for Prospects & Referral Sources

www.Emeritus.com


“Emeritus at Decatur.”

While we remain a locally operated community, we are proud to be recognized as a member of the Emeritus

seniors and their families.

As you continue to explore your senior living options, we would like to invite you to stop by for another visit. We think we’re a better option than other assisted living communities, especially if your loved one is living with some degree of memory loss.

A resident living with memory loss may be “lost” or “confused” in an environment that doesn’t recognize the challenges of memory loss. Too much stimulation may be stressful. Not being able to interact with other residents may cause a senior to become disengaged.

®, we design programming and activities to address these varying “stages” of memory loss, allowing us to meet the right needs at the right time.


We are excited to tell you more about our innovative memory care program and partner with you to help your loved one. Call us today to experience Emeritus at Decatur!

Announcing Emeritus at Decatur

An Assisted Living Community that

Specializes in Memory Care


A better option

Step One: Customizing your email template• Save the email template to your community folder.• Re-open the email template from your community folder.• Start customizing the email template with your community specific information.

Step Two: Gathering emails from your YGL’s database• Go to “Lead Search” (second orange tap at the top of YGL’s screen).• Use the search filters at the top of the page to create the list of leads that will be included on the email.• Once the list of leads is displayed, scroll to the bottom of the page and click “Get this listing of leads

with full address.”• Copy and past the resulting list of leads into Excel.• From Excel, copy the column of email addresses to create the group email list.• Click the ‘To’ field in Outlook.• Paste the email addresses into the ‘BCC’ field in Outlook. • Pasting the email addresses in the ‘BCC’ field instead of the ‘To’ field will have the email appear as an

individual email to the customer instead of a mass email where the customer can see all of the email addresses that you sent the email to.

Step Three: Getting your template ready to email• With your email template open and customized, click on the email button below to send your email

through Outlook.

How to Send out Email Campaigns

Sample Email Template for Prospects









A better option


Call today to learn more about our memory care program! (XXX) XXX-XXXX Community Name

Address . City, State Zip

www.Emeritus.com

Sample Email Template for Referral Sources

Call today to learn more about our memory care program! (XXX) XXX-XXXX Community Name

Address . City, State Zip

www.Emeritus.com

At Emeritus, we understand that it can be difficult to find the right senior community for your client, patient or resident living with memory loss. We’re here to help.





that memory loss may bring.Our Family is Committed to Yours.®



A better option

Sample Direct Mail Postcard


(000) 000-0000



A better option


A resident living with memory loss may be “lost” in an environment that doesn’t recognize the challenges of memory loss. Too much stimulation may be stressful. Not being able to interact with other residents may cause a senior to withdraw. Reminders may be necessary so they can live

We understand that each person living with memory loss experiences its

®, we design activities to address these varying “stages” of memory loss, allowing us to meet the right needs at the right time.


We travel the journey with you and your loved one throughout these stages of memory loss. By making sure special needs are met, and providing a supportive, encouraging community that you can trust.

Call us today to learn more about our memory care program.

(000) 000-0000 www.Emeritus.com

Emeritus Senior Living3131 Elliott Avenue, Suite 500Seattle, WA 98121License #00000000

3131 Elliott Avenue, Suite 500Seattle, WA 98121www.Emeritus.com

Our Family is Committed to Yours.

alz mkt packet

Documents

stage of memory loss

challenges of memory

early stage memory loss

mid stage memory loss

late stage memory loss

memory care program

resident living

memory caresome examples