am i too old to tweet
DESCRIPTION
This presentation looks at the Big 5 of Social Media: LinkedIn, Facebook, Twitter, Blogging and Video as well as newer tools like Pinterest, Instagram, Yelp, and Dropbox from the perspective of a Digital Immigrant, someone who came latter to technology vs, a Digital Native who was born with a digital device in their hand.TRANSCRIPT
By J.R. Atkins, MBAAuthor, Speaker & Consultant onSocial Media, Mobile Apps, Sales & Marketing
Am I too Old to Tweet?
Download this presentation at:
www.LinkedIn.com/in/JRAtkins85
Agenda
What is Social Media? 3 Keys to Social Media A Website & Social Media Model The Big Ones: LI, FB, T, B & V The Ones to Watch How to Keep Up Getting Results Resources
What is Social Media?
Wikipedia definition: At its most basic, social media is a shift in
how people discover, read and share news, information and content (communication)
It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.
What does Age Have to do with it?
Digital Natives vs. Digital Immigrants Given time & desire…all is equal Wisdom + Technology=Results Speed of Adoption & Change
3 Key Principles
1. Be Interesting2. Content is King3. Give to Get
The Big 5
LinkedIn Facebook Twitter Blogging Video
Ones to Watch
Instagram Pinterest Yelp MeetUp Social Cam Drop Box
A Social Media Model
Web Site
Blog
LinkedIn Facebook
You Tube
Copyright by J.R. Atkins
SEO
Social Media Types
LinkedIn Complete Your Profile Jazz Up Your Summary Insert Links – URL’s Invite Your Network Add a Photo (It’s About the Relationship) Join Groups Your Company Page
Social Media Types
Facebook Complete Your “About” (like a LinkedIn
Profile) Time Line Add Pictures & Video Company Page
Social Media Types
Twitter Research
▪ Single Search: http://search.twitter.com▪ Multiple Streams: www.tweetdeck.com
Publish▪ Post from Twitter Site or Phone ▪ Follow▪ Listen▪ Multiple Post: www.hootsuite.com
Social Media Types
Blogging Similar to Editorial, but with Comments www.WordPress.com www.blogger.com Link to LinkedIn & FB Mention in Twitter Add to email Signature
Social Media Types
Video www.YouTube.com Tagging Create Your Own Video “Favorite” Videos you Like Build Your Own YouTube Channel▪ Search You Tube to see how
How to Keep Up
www.TweetDeck.com www.HootSuite.com Look for the Share button on News
Sites, Blogs & Websites Link Social Media Sites Together
Getting Results
1. Decide on Your Goals and Intent. 2. Determine the Right Tools for You.3. Build Your Brand’s Personality.4. Content is King! Repurpose.5. Use Key Words.6. Link Resources.7. Build Your Community.
It’s all about relationships !
Resources
Groundswell by Charlene Li and Josh Bernoff, Forrester Research
Twitter Power by Joel Comm Sales 2.0 by Seley & Holloway Success Simplified: Stephen Covey, J.R.
Atkins & Others Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)
Thank you for attending: Social Media:
What’s Working & What’s NewWhat do I do?1. Conference Presentation2. Executive Briefings & Workshops3. Consulting Projects: Social
Media, Mobile Apps, Sales & Marketing
Download this presentation at:
www.LinkedIn.com/in/JRAtkins85