Marketers areaccomplished

2015-2016AMA Annual Report

CreatedAmazingMarketers.

TempleUniversityAmericanMarketingAssociation

Leer from the President .............................................. 1

Professional Development ............................................ 2

Community & Social Impact .......................................... 7

Fundraising ................................................................... 10

Membership ................................................................. 11

Internal & External Communicaon ............................. 13

ChaChapter Operaons ...................................................... 16

Financial Statement ...................................................... 18

Table of Contents

The 2015-2016 academic year was pivotal for the Temple University American Markeeng Associaeon (TU-AMA). Our organizaeon experienced a paradigm shii as it entered its 35th year as an AMA chapter; we conenued our focus on developing professional marketers, but also started building a more skills-driven chapter.

A major highligA major highlight from this year is the reconstruceon and success of our consuleng firm, Cherry Consuleng. Through implemeneng student Project Manager roles, we earned over $3,800 and gave members the opportunity to take ownership of real-world markeeng projects. The hard work of our consuleng firm is paying off not only in dollars but also in brand recognieon, as the Department of Student Affairs at Temple University has asked us to present markeeng tacecs to a Markeeng Commiiee of more than 10 university-wide department heads.

TheThere is so much more that is described in the report you are about to read. The list of major achievements below shows that TU-AMA members are establishing a pathway to a new level chapter leadership and engagement. This document is more than a summary of the year for us; it is a representaeon of a major turning point in our organizaeon.

Sincerely,Sincerely,

Ben KatesPresident, 2015-2016

B K

Greeengs:

Stars Explanation:5

StarsThe event or activity surpassed the goals, provided members superior value,

and aligned with TU-AMA’s mission.4

StarsThe event or activity reached goals as expected and provided sufficient value

to members, but did not surpass expectation.3

StarsThe event or activity reached some aspect of the goals, but could be improved

to increase value and attendance.2

StarsThe event or activity did not reach projected goals, provided little to no value,

or lacked member participation.1

StarThe event or activity did not occur.

● Scaled consulting firm, Cherry Consulting, member base from 16 members to 58 members andincreased revenue by over 300% from $1,240 in 2014-2015 to $3,896 in 2015-2016.● Hosted first-ever Marketing Internship & Career Reception with 96 attendees and 10 employers.● Placed as a Top 10 Finalist in the AMA Collegiate Case Competition for the 2nd time inTU-AMA history.● Connected 86 high school seniors at Cristo Rey Philadelphia High School with 10 TU-AMAmembers to promote professional development and college readiness.● Collaborated with 5 student organizations to organize 5 speaker sessions.● Established relationship with Philadelphia chapter of the AMA, by hosting 2 Lunch & Learns with 106 TU-AMA attendees.● Hosted 83 AMA members from other collegiate chapters at TU-AMA’s regional marketingconference in 2015, compared to 34 members in 2014.

TU-AMA 2015-2016 HIGHLIGHTS

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Professional Development

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Marketers areprofessional

Marketing WeekGoal: Host two speaker sessions, a workshop, a fundraiser, a social, and Temple University’s Marketing & Supply Chain Management Department meet-and-greet with 40 members per event. Network with Temple Athletics and Philadelphia sports teams. Reach social media impressions of 1,000 and engagements of 30 on each Twitter post. October 5-10, 2015 |

TU-AMTU-AMA’s annual marketing week featured a Sports Marketing theme. To engage members, TU-AMA planned social media workshops, speaker sessions, and member socials to engage TU-AMA members, offering the chapter unique opportunities to learn more about the industry. TU-AMA averaged 42 members for attendance during the week’s events, had at least 30 engagements on each Twitter post (minimum of 38 engagements) and hit a total of 4,031 social media impressions during the week. ● Lessons Learned: Speaker sessions are a valuable resource for Cherry Consulting’s client pipeline, as networking with Xfinity Live’s speaker yielded Cherry Consulting a client.

Capgemini Consulting Case CompetitionGoal: *NEW* Host five-team case competition during theregional conference, sponsored by Capgemini Consulting.November 13, 2015 | Teams: 3, Participants: 9 |

TU-AMA’s regional marketing conference featured a casecompetition sponsored and judged by Capgemini Consulting.Participating students, members ofParticipating students, members of TU-AMA and Drexel University’s AMA chapter, received the case before the conference and presented responses in front of three judges during a two-hour period. Capgemini selected the winning team, consisting of two project managers and two student consultants from TU-AMA’s Cherry Consulting team, and awarded them a $250 prize. ● Lessons Learned: Advertise more to collegiate chapters to increase participation; using connections to consulting firm adds great value to case competition for host and participants.

Regional Marketing Conference: Decision Making in the Digital AgeGoal: Host annual regional marketing conference with 170 attendees, including speakers, workshops, and a case competition.November 13, 2015 | Expected Ticket Sales: 170 | Actual Ticket Sales: 150 |

TU-AMTU-AMA hosted its 3rd annual regional marketing conference. The theme, Decision Making in the Digital Age, addressed the role of technology in marketing over the past 20 years, today, and the next 20 years. Featured speakers included Joshua Palau, Senior Director of Digital Innovation & Social at Johnson & Johnson, and keynote speaker Erik Overby, Vice President of Innovation at Nielsen. Additionally, the BodyMind Institute, Viral Ideas, and TEKsystems each hosted workshops, and Capgemini Consulting hosted a case competition.

AlthoughAlthough TU-AMA’s Chapter Plan aimed for 170 tickets sales, the conference space only held a maximum of 150 people, which consisted of students and professionals from inside and outside of Pennsylvania. ● Attendees of the sold-out event included TU-AMA members, AMA members from outside chapters, local professionals, and Fox School of Business administrators Deputy Dean Rajan Chandran, Vice-Dean Debbie Campbell, and Assistant Dean for Student Professional Development Corinne Snell. ● To facilitate the event, we recruited the following sponsors: TEKsystems, Capgemini Consulting, KIND Health Snack, Sodex and Saxby’s Coffee. ● Lessons Learned: Arrange event space a semester in advance and better allocate event planning tasks to committee members to maximize efficiency.

Conference AttendeesIncrease ofOutside Collegiate AMAMember Attendance(2014 vs. 2015)

145%

Professional Development continued

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Marketers areprofessional

Joint EventsGoal: Hold three joint events, such as speaker sessions and workshops, with other Temple University student groups.Ongoing |

During the 2015-2016 school yearDuring the 2015-2016 school year TU-AMA coordinated events with other student organizations, so that members could build valuable relationships with their peers. In Fall 2015, we scheduled two joint speaker sessions with other Student Professional Organizations (SPOs), including International Business Association (IBA) and Temple University Supply Chain Association (TU-SCA).

For Spring 2016, we planned another joint event with IBA, an internship session with the Fashion and BusinessFor Spring 2016, we planned another joint event with IBA, an internship session with the Fashion and Business Association (FAB), a speaker session with the Sports Marketing Association of Temple (SMAT), a joint session showcasing the advertising campaign created for the Pope’s visit to Philadelphia, presented by the industry professionals who created it, with the Public Relations Student Society of America (PRSSA), and a joint workshop with the Association for Information Systems (AIS).

● Lessons Learned: Again, relationship development with speakers created consulting opportunities, as Soom Foods became a Cherry Consulting client following the company’s speaker session.

Marketing Internship & Career ReceptionGoal: *NEW* Organize a marketing internship and career reception in spring semester.January 29, 2016 | Companies in attendance: 10 | Student attendance: 96 |

TU-AMTU-AMA held its first marketing internship and career reception. The event featured diverse employers including QVC, Northwestern Mutual, Vanguard, Slice Communications, United by Blue, Viral Ideas, Burlington Stores, Temple University, TEKsystems, and GlaxoSmithKline. A total of 96 students attended this event despite some last-minute room changes and the newness of the event. Before the reception, TU-AMA held a reception prep Lunch & Learn workshop, hosted by five members of the Philadelphia American Marketing Association, who critiqued students’ resumes and instructed them on networking and career fair etiquette. ● Following the event we conducted a feedback survey; results include: ○ 87% of the employers rated this event as “Very Good” or “Excellent” ○ 73% of the students rated this event as “Very Good” or “Excellent” ○ 91% of the students felt that they were prepared for the event ● Lessons Learned: With the evident demand for a marketing-specific career reception, there is much room to grow if we increase the number of job opportunities and employers at the event. Additionally, increased advertising and tabling in the business school would yield more attendees.

IBA Harte Hanks - Michel Reid, Strategist (October 2, 2015)Hosted interactive speaker session featuring a case study for a leading automotive manufacturer to demonstrate the process of making business-to-consumer marketing decisions.

TU-SCA Soom Foods - Shelby Zitelman, Director of Sales and Marketing (October 21, 2015)Hosted speaker session discussing the importance of sales, marketing, and supply chain in anorganization, specifically a start-up.

SMAT Philadelphia Eagles - Poorya Nayerahmadi, Marketing Manager (February 5, 2016)Speaker Session talked about transitioning from a degree at Temple University to marketing for an NFL team, of interest to general marketers and those who specialize in the sports industry.

PRSSA World Meeting of Families - Lizanne Pando, Director of Marketing and Communications; Darwin Paz, Social Media and Communication Specialist; Archdiocese of Philadelphia - Ken Gavin, Director of Communications (March 8, 2016)Speaker Session to discuss the Pope’s visit to Philadelphia

AIS Stream Companies - Charles Bodner, Digital PR Coordinator (March 11, 2016)Interactive workshop

IBA Oracle - Steve Olenski, Sr. Creative Content Strategist (March 23, 2016)Interactive workshop

FAB QVC - Kristen Cheek, Collegiate Recruiter (March 25, 2016)Internship session

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Weekly Speaker SessionsGoal: Host 12 weekly speaker sessions, each with 40 TU-AMA member attendees, providing networking opportunities and knowledge about various industries.Ongoing |

Every Friday during the 2015-2016 academic year, TU-AMA hosts marketing speakers from various industries to speak about their companies, personal experiences, career advice, and potential internship opportunities for TU-AMA members. Outside of Friday speaker sessions, TU-AMA hosted speakers from the Philadelphia Flyers, Burlington Stores, Vanguard, and more. Each speaker discussed different areas of marketing, including digital, creative, strategy, research, and communications from several industries, such as pharmaceutical/healthcare, automotive, sports, and entertainment. ●Providedmembersopportunitiestolearnaboutmarketingpositionsfromexperiencedspeakersandnetworkwith those speakers to build professional networks. ●HostedfiveFridayspeakersduringFall2015: ○AstraZeneca ○EvokeHealth ○IndependenceBlueCross ○AmerisourceBergen ○PepBoys ●HostfiveFridayspeakersduringSpring2016: ○PhiladelphiaEagles ○SeerInteractive ○Tierney ○SAP ○Vanguard

TU-AMA members met professionals from both the corporate and agency side of marketing. Attendance ranged from 25 to 35 students per session.

●Lessons Learned: Attracting Temple alumni, from well known brands, to speak at sessions maximizes member interest,value,andrelatability;usingresourceswithinTempleUniversity’sMarketing&SupplyChainManagement DepartmentandCollegeCouncilcanencouragemorestudentstoattendthesessions.

Alumni PanelsGoal: Host two panel discussions where members can ask industry questions to recent alumni.Planned | February 19, 2016 & April 13, 2016 |

TU-AMA planned an alumni panel for February 19 to expose members to marketing professionals who are former chaptermembers. Another panel discussion is planned for April 13 with TU-AMA alumni who work in the advertising industry forcompaniessuchas,McCann,Ogilvy,andFrogDesign. ●Lessons Learned: We should begin scheduling reserved time for alumni panels earlier in the academic year in order to host one alumni panel in the Fall and the other in the Spring.

Company VisitsGoal: Organize two company visits for members to gain insight on industry operations.Planned | April 15, 2016 | Attendance: 15-20 members |

TU-AMAhasscheduledtwoofficevisitsatthePhiladelphiaNavalYard,somembersmaygetafeelfortheprofessionalworldandgaininsightintotheday-to-dayoperationswithinabusiness.TheNavalYardfeaturesmorethan11,000employeesand145 companies in different sectors, occupying 7 million square feet of real estate in South Philadelphia. Since 75% of Temple alumni say they want to stay and work in Philadelphia, it is important that TU-AMA showcases professional opportunities that the city offers. ●OnApril15,TU-AMAwillvisittheUrbanOutfittersandGlaskoSmithKlineheadquarters,bothattheNavalYard. ●Lessons Learned:ThoughmembersgottoseeadvertisingagenciesbyvisitingAdvertisingWomenofNewYork (AWNY),atriptoaPhiladelphia-basedheadquarterseachsemesterwillhelpbuildknowledgeofindustryculturesinthe immediate vicinity of campus.

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Professional Development DatabaseGoal: *NEW* Create a Database featuring 50 member profiles to connect them with one another and recruiters.Ongoing |

We maintained our LinkedIn group for a direct point of contact between current members, past members, and employers. Our LinkedIn group currently has 383 members, exceeding our initial goal of 50. Though we have not emphasized the connection between the group and employers, we provided members a platform to reach one another. Ultimately, we decided to combine this goal with the Alumni Records goal - found in the Internal & External Communications section on page 15. ● Lessons Learned: Create a more substantial set of benefits for joining the database. Better promote the database both to members, sponsors, and employers once a more tangible benefit is created.

Collegiate CompetitionsGoal: Have Executive Board and general members participate in annual competitions at AMA national conference.Ongoing |

TU-AMA Executive Board and members attending the annual AMA conference will compete in: 1. IceBreakers Case Competition - Top 10 Finalist 2. Outstanding Marketing Week 3. SABRE Business Simulation 4. Marketing Strategy Competition 5. Website Competition 6. AMA Student Marketer of the Year - nominated our Director of Cherry Consulting 7. Chapter T-Shirt Competition 8. Pitch Perfect Competition 9. Community and Social Impact Video Competition

● Lessons Learned: In the future, it would be beneficial to hold an information session on all competitions.

Additional Accomplishments: ● TU-AMA hosted an internship panel where 25 TU-AMA members asked four upperclassmen TU-AMA members questions about their summer internships. ● Two TU-AMA members attended St. Joseph’s University AMA Marketing Week “Haub to Hulu & Case Activity” Event. ● Two TU-AMA members attended Johns Hopkins University AMA Annual Regional Marketing Conference.

Cherry Consulting Goals

In 2014, TU-AMA realized that the skills and experience gained by its members, in and out of the classroom, could help the surrounding community, and Cherry Consulting was born. Cherry Consulting is TU-AMA’s student-run, in-house marketing consulting firm. The consulting team, backed by 170+ talented AMA members, consists of a group of students experienced and knowledgeable in marketing, research, and communications. This initiative focuses on providing student members practical experience and hands-on learning to enhance their skill-sets, advance their business knowledge, and expand their professional networks – three core components of TU-AMA’s mission statement.

Consulting ProjectsGoal: Provide marketing consulting services to five clients each semester, involving 25 TU-AMA members.Ongoing |

Entering the 2015-2016 school year, Cherry Consulting reorganized its structure to increase member participation and client projects. Throughout the year, 58 members signed up as Student Consultants (in addition to four Project Managers) with the goal of working with at least 10 clients. By the end of this year, the students will complete 10 projects for a total of nine clients.

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Consulting Projects (continued)Approximately 25 members attended each Cherry Consulting meeting to provide marketing services to local businesses and student organizations in the Temple University and Philadelphia community. We generated $1,979 in revenue during the Fall semester, and $1,920 is billed for the Spring semester, totalling $3,896 in revenue during the firm’s second year of operations, compared to last year’s $1,240 in revenue. We gained clients through faculty referrals, word of mouth, and TU-AMA speaker sessions. To stay organized, Cherry Consulting used three online programs: ● Proposify – a proposal generating software ● FreshBooks – an accounting management software ● MailChimp – an email subscription software

Sodexo (3 projects) Ongoing | Fall 2015 and Spring 2016 |

Sodexo, a Fortune 500 company, is the sole food provider at Temple University. This was its second year working with Cherry Consulting, providing student consultants with three billable projects. The first project was strategy-focused: Consultantscreated an integrated marketing communications plan for Sodexo’s new “Meal Passes.” The second project wasresearch-focused: Consultants conducted focus groups and surveys to identify where students seek information and how to best reach them as a target market. The third project sought to create effective means of communication by developing a series of FAQ videos about Temple Dining and Meal Plans. Student Consultants are using their videography and editing skills to create three informational videos. This third project will run until May 2016.

Temple University Continuing Education (1 project)Fall 2015 and Spring 2016 |

Continuing Education, a non-credit program at Temple University, came to Cherry Consulting for help with its website and, more specifically, with copywriting. Student consultants completed 122 hours of work curating content to improve 61 web pages.

Soom Foods (1 project) Spring 2016 | Ongoing |

Shelby Zitelman, co-founder & COO of Soom Foods, participated in a TU-AMA joint speaker session during Fall 2015. After her presentation about Soom, her start-up tahini company, she signed a semester-long contract with Cherry Consulting to provide secondary and primary research on target markets and opinion leaders, as well as, insight into college student perceptions of her products and the health industry as a whole. This project will run until May 2016.

Xfinity Live! Philadelphia (1 project) Spring 2016 | Ongoing |

Anthony Dagrosa, Marketing Manager of Xfinity Live!, participated in a TU-AMA joint speaker session during Fall 2015. After his presentation about his career, he signed a semester-long contract with Cherry Consulting to provide marketing research about brand perception and recommend strategies to drive traffic during “dark days” at Xfinity Live!, a multi-functional entertainment complex. This project will run until May 2016.

Student Monitor (1 project) Ongoing | Spring 2016 |

Student Monitor is a market research firm focusing on the college student market. The company collects data about college students and uses it to help firms learn more about their target market through syndication. Student consultants will conduct one-on-one in-depth interviews with other college students and report the data back to Student Monitor. This project will rununtil May 2016. ● Lessons Learned: Increasing member participation in consulting projects and strategizing new ways to acquire clients increased our total business for the year, which in turn allowed student consultants to further improve their marketing skills and bolster their professional networks.

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Consulting MeetingsGoal: Strengthen coordination between Cherry Consulting and general TU-AMA body by hosting meetings and workshops.Ongoing |

Cherry Consulting Meetings Ongoing | 14 meetings 2015-2016 | Attendance: 25 members per meeting |

Bi-weekly meetings throughout the year gave the entire chapter opportunities for hands-on experience. Meetings provided time for student consultants to work on semester-long client projects with Project Managers.

Marketing Research WorkshopFebruary 1, 2016 | Attendance: 50 members |

To train TU-AMA members and enhance their skills, Cherry Consulting held a Marketing Research Lunch & Learn workshop, open to all members and consultants. Emily Nydick, a Research Associate at The Melior Group and member of the Philadelphia American Marketing Association, hosted the workshop. Students learned the basics of marketing research, including conducting focus groups and designing surveys.

Project Management Workshop Planned | April 4, 2016 |

To prepare Project Managers for future client projects, Cherry Consulting planned a Project Management workshop.

●Lessons Learned: Increasing member participation in consulting projects and strategizing new ways to acquire clients increased our total business for the year, which in turn allowed student consultants to further improve their marketing skills and bolster their professional networks.

Additional Accomplishments: ●CreatedaLunch&LearnpresentationforTempleUniversityStudentAffairs,withthegoalofprovidingbestmarketing practice advice to departments including University Housing & Residential Life, Wellness Resource Center, and Student Activities. ●PromotedanexceptionalstudentconsultanttoProjectManagerinJanuary2016toreplaceagraduatingProject Manager, thus maintaining organizational balance and rewarding strong work. ●ArrangedformemberstonetworkwithclientsatTU-AMA’sEnd-of-YearBanquet. ●ParticipatedinaTarget-sponsoredcasecompetitionbyenteringafour-personteamofStudentConsultantsand Project Managers. Finalists will be announced mid-March 2016.

Volunteer OpportunitiesGoal: Provide members with at least two social impact opportunities that utilize marketing skills to promote philanthropicprograms.Ongoing |

Cristo Rey Senior Networking WorkshopNovember 16, 2015 | Attendance: 9 members, 88 high school seniors, 50 high school sophomores |

TU-AMA designed a workshop on effective networking skills -- including a PowerPoint presentation, role-playing, and Q&A time. OnNovember16,nineTU-AMAmemberstraveledtoCristoReyPhiladelphiaHighSchool’scampustoexecutefoursessionsofthis workshop for a total of 88 high school seniors as well as two informal sessions with 50 total high school sophomores. Cristo Rey is a college preparatory high school school that serves exclusively low-income students and maintains 100% collegeplacement; feedback from faculty stated the the students were particularly enthused to interact with current college students. ●Lessons Learned: Many TU-AMA members could not participate early on a Monday morning because of classes; also, starting to plan the workshop presentation earlier would have been helpful.

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Cristo Rey Senior Networking BreakfastJanuary 29, 2016 | Attendance: 7 members, 86 high-school seniors, 18 businesses |

TU-AMA members attended this networking event featuring 86 high school seniors, 18 Philadelphia businesses, and the Cristo Rey teaching staff. Members were required to dress professionally and provide contact information so that Cristo Rey students could practice following up with potential connections, a total of seven TU-AMA members participated. This was a vitalopportunity for these high school seniors to gain experience conversing in a professional setting. ●Lessons Learned: Attending events like this gives our members practice in networking along with the opportunity for TU-AMA to continue our relationship with a great organization like Cristo Rey.

Grace Cafe Service TripDecember 6, 2015 | Attendance: 16 members |

16 TU-AMA members participated in serving 200-250 of the Philadelphia community’s most vulnerable residents through a soup kitchen called Grace Cafe. Grace Cafe is a volunteer led and donation driven program in Center City Philadelphia, TU-AMA members served food, waited tables, and cleaned up after dinner service. After clean up, TU-AMA members stayed to give feedback on the organization and took photos to be posted on Grace Cafe’s Facebook page. ●Lessons Learned: Grace Cafe was a rewarding and exciting event for our members to attend. In the future, we will planservicetripsinthebeginningoftheacademicyear,beforethevolunteerdaysfillup,toensurewecanattendmore than once.

Philabundance Canned Food DriveOctober 21 - December 7, 2015 | Attendance: 186 marketing students |

TU-AMA members, along with other marketing students, donated 320 cans to Philabundance. Philabundance provides food for approximately 90,000 people per week throughout the Philadelphia area. This food drive was incredibly successful because of support from marketing staff members and involved members. ●Lessons Learned: Students were extremely involved in this event because faculty promoted the food drive. In the future continuing to partner with faculty would be extremely helpful in fundraising.

Pro Bono Consulting ServicesGoal:Provideprobonomarketingconsultingservicestoonenon-profiteachsemester.Ongoing |

In the fall semester, we partnered with two organizations to offer pro bono marketing work, additionally, the relationship formed with Grace Cafe is a great opportunity to expand the reach of Cherry Consulting’s work.

Temple University Economics Department (1 project) Fall 2015 |

TheEconomicsDepartmentatTempleUniversityisalwayslookingforwaystocommunicatetostudentsthebenefitsofmajoringinEconomics.Currentlythemajorhasoneofthelowestmatriculationrates,sothedepartmentcametoCherryConsultingforresearchonwhystudentsdoordonotchooseEconomicsasamajor.Studentconsultantsconductedthreefocusgroupsandtwosurveys,totaling250+researchparticipants,identifiedkey“sellingpoints”oftheeconomicsmajorincludingcareerflexibility,and recommended ways in which to communicate these to students on marketing materials.

Temple University Campus Recreation (1 project) Fall 2015 |

Learn to Swim is one of Campus Recreation’s programs offered at Temple University. This swimming class is designed forstudents, staff, alumni, and their children. Campus Rec sought to increase student enrollment, so members of CherryConsulting advised on key selling points for the program and tactics to increase sales. These selling points included costcomparedtootherprograms,locationconvenience,and“TempleCommunity”inclusion.Thetacticsincludedsuggestionsforanemailstrategy,flier/posterdesign,TempleNewsfeature,socialmediastrategy,andgiveawaypromotion.

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Pro Bono Consulting Services (continued)

Grace Cafe (1 project)Planned | Spring 2016 |

Cherry Consulting will provide Grace Cafe, a Philadelphia soup kitchen for at-risk and homeless individuals, services toincrease awareness of the non-profit’s mission and services. ● Lessons Learned: This initiative shows our members non-traditional ways of supporting good causes by leveraging professional skills; next year, we can use the enthusiasm from our Grace Cafe project to begin targeting other pro bono client candidates early in the Fall.

Fundraising for Philanthropic EventsGoal: Fundraise $2,000 for our on-campus philanthropic events, HootaThon and Relay for Life, with 20 TU-AMA members on our event team.Ongoing | Total funds raised: $775 |

HootaThonNovember 7, 2015 | Attendance: 10 members fundraised, 3 members attended |

10 TU-AMA members raised $675 for HootaThon 2015. HootaThon is Temple University’s dance marathon throughChildren’s Miracle Network Hospitals. This was the 3rd annual HootaThon, and all teams at Temple University raised a total of $280,620.76. All donations support the Child Life Department at the Children’s Hospital of Philadelphia. Three TU-AMAmembers attended this event and stood or danced for 12 hours. This attendance number was low because, due the the event’s popularity, members signed up to participate in the event through organizations outside of TU-AMA and thus were not listed under our fundraising total. ● Lessons Learned: Create a HootaThon team in the spring semester so that TU-AMA members are aware of our fundraising goal and sign up under our team name.

HootaThon Kickball Fundraiser October 24, 2015 | Attendance: 10 members |

10 TU-AMA members paid $5 each to compete against Temple University’s Association of Information Systems studentprofessional organization to raise money for HootaThon. Both teams enjoyed a relaxed game of kickball and split the profits from the fundraiser evenly among participating HootaThon fundraisers; together we raised $110. This event also brought the two organizations closer together and members had the opportunity to get to know each other. ● Lessons Learned: Encourage members to bring friends and roommates to raise more money next time.

Relay for Life Planned | April 8, 2016 |

TU-AMA members will focus on fundraising for Relay for Life throughout the spring semester. Relay for Life is an event tocelebrate the life of cancer survivors and remember those who have lost their life to cancer. The event is held on Temple’scampus and is a great opportunity for our members to get involved in the battle against cancer. We have set our fundraising goal at $1,225 and at least 20 members participating. Two months before the event we have 10 members registered with$100 total raised. ● Lessons Learned: Focus on one fundraising event for the spring semester, in order to give members enough time to raise money.

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Consulting RevenueGoal: Generate $2,000 in revenue through consulting services.Ongoing | $3,896 in revenue |

During the 2015-2016, Cherry Consulting exceeded its revenue goal and earned a total of $3,896.

●Lessons Learned:Clientrelationshipmanagementshouldbethetopicofafutureworkshopspecificallyforproject managers.Requirementsneedtobedefinedintheintroductoryphaseofaconsultingengagementinordertoavoid miscommunication.

SponsorshipGoal: Establish and maintain relationships with three Corporate SponsorsOngoing |

TU-AMA was able to establish partnerships with Teksystems and Intersection during this academic year. Intersection paid $250 for partnership with our organization; we incorporated its logo on promotional material throughout the year, in addition to inviting them to our networking events. Teksystems chose our second level of sponsorship, allowing them to participate in our careerreception and regional marketing conference. Teksystems eventually offered an interview to a TU-AMA member for anupcoming summer internship. We also began sponsorship discussions with Northwestern Mutual after its positive recruiting experience at our internship reception. Based on feedback from employers, hosting more career receptions will be important in creating new professional sponsorship opportunities. ●Lessons Learned: In order for companies to partner with our organization we need to offer something of value. TU-AMA has exceptional and motivated students that companies can recruit for future positions. Seeing our members aspotentialemployees,companiescanrecruitforspecificmarketingpositionsatourevents,insteadofattendingmore dilutedjobfairs.

FundraisersGoal:HostfundraiserstobenefitTU-AMA,raising$500.Ongoing | Current funds raised: $312 |

Due to our involvement in the Philabundance canned food drive, TU-AMA received $125 in allocations from the Fox School ofBusiness.Throughoutthefallsemesterweraised$47inprofitfrombakesalesheldinthecommonareasofthebusinessschool. In addition, the Alumni Committee orchestrated an online Yankee Candle fundraiser. The sale lasted for six weeks, strategicallyspanningtheholidayseason.Weraised$348inretail,andgained$140inprofitfortheorganization,withsalesefforts coming from six members. The fundraiser was not as successful as we had hoped because members were not familiar with the process. To raise more donations, we plan to host an alumni brunch in March and sell donuts in the business school this spring to raise donations. We also applied to participate in our university’s crowdfunding program, titled “OwlCrowd”, and we areawaitingtheresults.Withfundraisingbeinganewfocusforthiscommittee,andtheorganizationingeneral,itwasdifficulttoimplementeventswefoundfinanciallybeneficial. ●Lessons Learned: If people are working with a group they are more likely to stay engaged with the fundraising objective;therefore,wewillplanmoregroup-basedinitiatives.Additionally,morecarefullytargetedandcomplementary fundraisers, like selling signature items throughout the business school and selling business cards to students interested in our internship fair, would likely yield higher returns.

Sodexo $2,000Temple Continuing Education $976Student Monitor (Estimated) $420Soom Foods (Estimated) $250Xfinity (Estimated) $250TOTAL $3,896

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Alumni DonationsGoal: Raise $500 in financial donations from TU-AMA alumni. Ongoing |

TU-AMA has not yet raised any financial donations from TU-AMA alumni this year. TU-AMA focused on networking with its chapter alumni throughout the first semester. The initial strategy was to build lasting relationships with alumni and encourage them to continue their involvement with our organization. Concentrating on meaningful relationships meant our group did not ask for monetary donations immediately. Moving forward, we will plan more alumni socials, networking events, and speaker sessions, to continue building relationships with industry professionals who were once involved with our organization. ● Lessons Learned: Our committee learned that asking for donations from alumni is difficult without a comfort level between them and our organization. Alumni would not donate to our organization unless they knew what types of events we planned on spending money for. As we continue to build these relationships the communication will be more effective, leading to a higher possibility of receiving donations for our events.

EnrollmentGoal: Achieve active membership of 200 students.176 Members |

Currently TU-AMA has 117 members from the fall and 59 membersfrom the spring for a total of 176 members. The chapter promoted itselfthrough events, advertisement around the business school, andon social media. Informational meetings at the beginning of eachsemester also enabled students to learn the benefits of joining TU-AMA.

Marketing & Supply Chain Management Department Citizenship ProgramGoal: Revamp the Marketing & Supply Chain Management Department Citizenship Program to document 40% of members as achieving at least Silver Membership Level in the Citizenship Program.Ongoing |

The Marketing & Supply Chain Management Department Citizenship Program is a point system that rewards and tracksmembers who actively participate in TU-AMA. All active members are ranked by their participation--Gold (800+),Silver (650-800), Bronze (500-650), Regular (0-500). The program was reorganized and new informational and promotional material was created to raise student awareness of the program. Only 23 members achieved Silver Membership or higher inthe Citizenship Program, totaling 15% of members. The citizenship program runs year-round; therefore, there is still time formembers to increase their membership levels. ●LessonsLearned: The database needs updating frequently and the point values need integration into communication so members are aware of their standing and we can promote attendance for higher achievement.

Consulting IntegrationGoal: Strengthen coordination between Cherry Consulting and general TU-AMA body.Ongoing |

Before its second year of operations, Cherry Consulting reorganized to strengthen coordination between the firm and thegeneral TU-AMA body. Four Project Managers were promoted based on their performance as consultants during CherryConsulting’s first year of operations. Additionally, 58 total members participated as student consultants throughout the2015-2016 school year, with an average of 25 attendees per meeting. Members also led aspects of projects due to their unique talents, such as graphic design and videography. ●LessonsLearned: By opening Cherry Consulting meetings up to general members we were able to increase participation and be more efficient.

Members by Year

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Committee LeadersGoal: Promote two general body members to committee leaders in each of the six respective committees to reward active and committed members each semester.Ongoing |

During the fall semester there were committee leaders for each committee. However, their roles were not officially introduced to the entire chapter. TU-AMA values committee leaders because the members not only feel they are making valuablecontributions to our organization but they also develop leadership skills and can gain a deeper understanding of each position. Furthermore, choosing committee leaders allows the Executive Board members to delegate tasks more effectively. During the spring semester we will appoint committee leaders on February 22. ● Lessons Learned: Recognizing and allocating responsibility to standout members can increase efficiency.

Social Events for MembersGoal: Host four socials, with 25 members at each, to engage members and create lasting connections between TU-AMAmembers and professionals.Ongoing |

Marketing Week SocialOctober 8, 2015 | Attendance: 15 members |

TU-AMA members gathered at a restaurant near Temple’s campus to discuss speaker sessions and events occurring during marketing week. This was an informal event that gave our members a chance to connect outside of school hours. Members enjoyed drinks and appetizers while getting to know the Executive Board for the 2015-2016 school year. ● Lessons Learned: Members seemed overwhelmed with marketing week events, so this event could have been more successful following marketing week.

Halloween Marketing Strategy CompetitionOctober 30, 2015 | Attendance: 32 |

TU-AMA hosted an interactive and competitive meeting where members analyzed Halloween themed television commercials. Members were given the opportunity to rate and comment on each commercial. TU-AMA discussed the effectiveness of each Halloween integrated commercial. ● Lessons Learned: In the future, we would like to provide members with more of an opportunity to participate. For example, each member could have a sign that says ‘love’, and ‘hate’ on the other side, and he or she could demonstrate his or her opinion.

Annual Winter OutingDecember 4, 2015 | Attendance: 18 members |

Members attended our annual winter outing at Dilworth Park’s ice skating rink. This event was crucial in creating connections between members in a more casual setting. Not included in the 18-member count were potential members that came along for the event to interact with our members and develop interest in joining TU-AMA. ● Lessons Learned: Offering this outing free of cost to members, as an end-of-semester celebration, would interest more members.

Philadelphia American Marketing Association (PAMA) Super Bowl SmackdownFebruary 11, 2016 | Attendance: 7 members |

Although TU-AMA was not the host, this popular annual event hosted by PAMA was an excellent opportunity for TU-AMAmembers to network with Philadelphia marketing professionals and discuss the marketing tactics from the Super Bowladvertisements. TU-AMA had three student members attend the event as volunteers, assisting PAMA in facilitating the event. ● Lessons Learned: TU-AMA should cover the cost of registration to encourage member attendance and relationship building between the collegiate and professional chapter.

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Social Events for Members (continued)

Spring Semester Kick-offPlanned | February 23, 2016 |

Up to 25 TU-AMA members will bond while bowling at Pep Bowl in South Philadelphia. We anticipate that this event can bring together our new and veteran members. We also hope to have faculty attend this social and interact with members. ●Lessons Learned: This event was planned well, we gave members a good amount of time to sign up and pay to attend.Insteadofrushingtohavethisthefirstmonthofspringsemesterwetookourtimetomakesureitwasdone right.

Send-off Social Planned | April 21, 2016 |

TU-AMA members will get the chance to say goodbye to graduating seniors at this planned event, a get-together to celebrate the 2015-2016 school year and congratulate those who are graduating in May 2016. There will be food provided and awater-pongtournamentwillbeheldasonelastfunactivityforourmembersbeforesummerbreak. ●Lessons Learned: We hope that having this event at a location close to campus will allow more members to attend. Thismayfallatabusytimebutwehopethatinvolvedmemberswillmaketimejoinus.

Marketing & Supply Chain Management Department’s End-of-Year BanquetGoal: *NEW* Host a year-end banquet for chapter members to celebrate TU-AMA’s 35 years as a student professionalorganization at Temple University, reward active members, send-off seniors and install 2016-2017 TU-AMA Executive Board.April 22, 2016 | Expected TU-AMA Attendance: 50 | Expected Total Attendance: 120 | Ongoing |

TU-AMAisplanningtoco-hostanEnd-of-YearBanquetwithTempleUniversity’sMarketing&SupplyChainManagementDepartment. The purpose of this event is to celebrate a great year, bring the department and students together, awardoutstandingstudents,andtothankTU-AMAanddepartmentsponsors.Thiseventwillbeheldonthe7thfloorofourbusinessschoolandwillincludeanetworkingportion,buffetdinner,awardsceremony,andprofessionalphotography. ●Lessons Learned: Start planning in the beginning of the Fall semester instead of the Spring semester in order to dedicate more time to planning.

Internal CommunicationsSocial Media EngagementGoal:IncreaseengagementandpresenceonTwitter,Facebook,YouTube,andInstagramby10%comparedtolastyear.Ongoing |

ToincreaseengagementandpresenceonTwitter,Facebook,YouTubeandInstagram,TU-AMAcreatedamorepersonableandinteractive experience for members by hosting giveaways, using attractive graphics for social media posts, posting relevant and helpfularticles,featuringgeneralmembers,andlive-tweetingduringspeakersessionsandotherevents.

●HostedfoursocialmediagiveawaysonTwitterandInstagram ●SharedphotooftheSeptemberMarketeroftheMonthonInstagram-20likes ●SharedninearticlesonTwitter ●FeaturedfivesocialmediapostsfrommembersonWeeklyNewsletter ●CreatedtwoYouTubevideos ●Live-tweeted55tweetsFridaySpeakerSessions ●Live-tweeted34tweetsTU-AMA’sregionalmarketingconference ●41TU-AMAeventgraphicsshared/retweetedonTwitterandFacebook ●Averageof408impressions/engagementsonTwitter,62%increasefrom2014-2015 ●Lessons Learned:NotifyMarketersoftheMonthinadvancetoscheduleaproperphoto;mentioningother Twitteraccounts(suchas@TempleAlumniandcorporatecompanyaccounts)duringspeakersessionlivetweetshelp boost engagement.

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Internal CommunicationsTU-AMA Event GraphicsGoal: Design graphics, for all social media platforms and the website, about upcoming TU-AMA events and other messages for members.Ongoing |

Graphics were created for the following events and announcements to make TU-AMA’s website and social media posts more visually appealing.

●Lessons Learned: Having a consistent design for graphics helps with recognition and branding for TU-AMA, and a better design resulted in more engagement/retweets from other social media accounts (like @FoxSchool and corporate accounts).

Website RevisionGoal: Revise website and increase page views by 15%.

The TU-AMA website has undergone a complete remake, now having a modern look and feel. We exceeded our goal ofincreasing page views by 61.87%, totaling 89.76% more than our previous website was visited. Our online membershipapplication process was a success, simplifying and modernizing the steps to become a TU-AMA member. Our website contains information about all upcoming events, providing a convenient way for members to be informed about opportunities. ●LessonsLearned: Digitizing our online membership application and transforming our website has resulted in a greater online engagement with members.

MemberProfilesGoal:*NEW*Create25onlineprofilesformembersonourchapterhomepage.Ongoing|Currentnumberofprofiles:14(3withprofessionalportraits)|

TU-AMA is currently in the testing phase for this new feature on the TU-AMA website. Therefore, the members displayed on the websiteexpressedinterestintestingtheprofilesystem.Whenallthebugsareworkedout,thisfeaturewillexpandtoincludeall TU-AMA members. TU-AMA originally planned to take members’ portraits. However, they would prefer to use their current professional portrait rather than taking a new one. ●LessonsLearned:Membersneedmorereminderstocreatetheirprofile.Theirbusylivesmakeitdifficultforthemto learnanewwaytocreateaprofile.Aworkshopdetailinghowtocreateaprofilewillproducegreaterengagement.

BlogGoal:Feature14member-writtenarticlesonchapterwebsite.Ongoing | Blogs currently posted: 6 |

Ithasbeendifficultgettingmembersengagedinwritingarticlestofeatureonthewebsite.Currently,sixarticleswrittenbymembers are posted on the TU-AMA blog. We expect to meet our goal by the end of the semester because there are 12 weeks left and more than 12 members willing to write articles. ●LessonsLearned: More incentives are needed to excite members to contribute to the blog.

# of Graphics Event/Purpose18 Friday speaker sessions8 Sports Marketing Week 20157 Monday committee meetings

12 Cherry Consulting/workshops/miscellaneous6 AMA socials/community service events

AVERAGE 3event/announcementgraphicsperweek

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Internal CommunicationsListserv EngagementGoal: Increase Listserv open rate to 65% Ongoing |

TU-AMA increased email Listserv subscribers from 194 at the beginning of the year being to the current 429. To keep members informed about engaging opportunities, the email schedule changed from bi-weekly to tri-weekly. As a result, email open rates decreased slightly to an average 60.3%; however the overall total emails opened have increased. ●Lessons Learned:ItisbeneficialtoreachbeyondmemberswithTri-WeeklyListServ.Informingnon-memberswith events will encourage them to become a member in the future.

NewsletterGoal: Create 10 newsletters per semester to promote upcoming events and engage members.Ongoing | Total newsletters produced: 10 |

TU-AMA’sweeklynewsletterunderwentmajorrevisionstobetterreflectmemberinterestsincludingindustryrelevantarticles,upcoming speaker reminders, and a notes section . Due to an unexpected school closure on a Friday and having alternative events on some Fridays, we were only able to produce eight newsletters for the fall semester. For the spring we plan onproducing one newsletter per speaker session to meet our goal. ●LessonsLearned: One design innovation that received great feedback is a notes section, where members can record tips from each speaker for future reference.

External CommunicationsMarketing Conference PromotionsGoal: Promote the TU-AMA regional marketing conference to nearby schools, businesses, and others interested inmarketing.

TU-AMA hosted its third annual regional marketing conference, themed Decision Making in the Digital Age. TU-AMAsuccessfully promoted the event, yielding 53 TU-AMA attendees, 83 from seven other collegiate AMA chapters, and15 professionals.

●Createdtwosave-the-dategraphics,threeinvitationgraphics, four schedule/informational graphics, a tri-fold brochure, three large posters, and a conference t-shirt design. ●TweetedtheeventtofourAMAcollegiatechaptersoutsideof Temple University with 57 total engagements. ●CreatedoneYouTubevideoadvertisingtheevent. ●SuccessfullycreatedaguidewiththeGuidebookapp. ●LessonsLearned: Creating and advertising an event hashtag (#AMADMDA) encouraged attendees to post on social media about the event and live tweets during speaker sessions including photographs/graphics received more impressions than text-only posts.

Alumni RecordsGoal:*NEW*Create50-personalumnidatabasewithcontactinformationtoshareorganizationupdatesandtrackdonations.Ongoing | 53 contacts |

The Alumni Database grew to 53 professionals, as of February 1, 2016, and contains email addresses, LinkedIn accounts, and whetherornoteachalumnuswasamemberofTU-AMA.Establishingasystemtotrackgraduatesfromourorganizationenablesfutureleadershiptostreamlinetheirsearchesforspeakersessions.Inaddition,averifiedlistofworkingcontactinformation makes it easier to share events. As the database evolves we will shift the communication aspect away from general emails and instead keep alumni engaged via LinkedIn. The database is ongoing and will grow with each graduation class. ●LessonsLearned: LinkedIn proved optimum for engaging alumni because it is an open discussion, while Listserv emails have a lower response rate.

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External CommunicationsAlumni NewsletterGoal: *NEW* Increase communication between alumni and TU-AMA with two newsletters per year. Planned | April 30, 2016 |

TU-AMA released its first graduate newsletter on February 5. We intend to follow with a second edition after our year-end banquet on April 22. The purpose of each newsletter is to update graduates on TU-AMA’s events and encourage involvement in future events. We elected to delay our Fall 2015 newsletter until early Spring 2016 because we needed time to expand our list of interested recipients. As we increased our communication, via our LinkedIn and database email addresses, weeventually gained a large enough target audience. We plan to share a short survey asking each recipient what they liked and disliked about the newsletter so that we can continue refining our approach. ● Lessons Learned: We learned to create a template for this document in the future because the first edition had problems getting started. Writing the newsletter is perfect for a member who is interested in writing or blogging, so it would be beneficial to have one person take responsibility for our outbound newsletter. TU-AMA has used an in-house newsletter for general body meetings, but determining information that alumni would find relevant increased the uncertainty and delayed the release.

Outside Business School PromotionsGoal: Promote TU-AMA to Temple University student organizations outside of the business school by collaborating with one student organization per semester.Ongoing |

Due to a school cancellation and a full event schedule with other professional organizations and workshops, collaborativecommunication with outside business school organizations did not occur. However, TU-AMA met with Executive Board members from organizations active outside of the business school to discuss marketing tactics and future collaborations including: Art of Business Business of Art, Toastmasters, the Public Relations Student Society of America, and the STEM Teach Society student organizations. We also selected a TU-AMA representative in the Fall and another in the Spring to attend Temple StudentGovernment meetings. ● Lessons Learned: Events with outside business school organizations must be planned before each semester due to potential scheduling conflicts.

Case Competition TeamGoal: *NEW* Restructure TU-AMA Collegiate Case Competition team by forming a core team of four to six students.

With the help of advisors and administrators in the Fox School’s Marketing & Supply Chain Management (MSCM)Department, we identified seven members who have shown passion for past case competitions. In the past, TU-AMA has had trouble identifying a core case team among tens of members involved. To incentivize this group from the beginning, TU-AMA created a three-credit course, for Fall 2015, focusing on the AMA Collegiate Case Competition. Seven members, including one internally appointed student project manager, met every Wednesday for 70 minutes. In Spring 2016, the group presented its case proposal to the TU-AMA general body and the MSCM faculty. ● Lessons Learned: Despite being a top-10 finalist in the competition, the new course format required time-management adjustments that resulted in some inefficient work periods; if we continue this format in the future, we will be better prepared to handle these issues from the start.

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Membership Application ProcessGoal: *NEW* Streamline the membership application process and achieve a 90% satisfaction rate.100% member satisfaction rating |

TU-AMA streamlined the membership application process by converting the physical paper application into an online format with the option to pay electronically via PayPal. Members expressed an appreciation in the new, easier and more secure process by giving a 100% satisfaction rating through a feedback survey at the end of the membership period for Spring 2016. Internally, the Media Relations Directors gained new skills in business process management by analyzing, designing, and implementing a technical solution that decreased time spent by the Membership Director. ● Lessons Learned: Students appreciate electronic payment options, making this effective for future use.

Strengthening CommunicationGoal: Strengthen communication among TU-AMA Executive Board to solidify overall performance and hold mid-semester and end-of-semester feedback meetings. Ongoing |

TU-AMA focused on strengthening communication among the Executive Board team. A TU-AMA 2015-2016 Executive Board Google Documents Folder was created to compile all documents, calendars, tasks, notes, and databases to ensure each Executive Board member was knowledgeable in the responsibilities of the entire group. The President and Vice President held mid-semester feedback meetings with each Executive Board member and held bi-monthly Executive Board meetings. ● Lessons Learned: Integrating all TU-AMA documents with Google Documents improved the Executive Board’s communication as members could consistently view one another’s tasks, goals, and responsibilities.

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Testimonials“My experience as a Cherry Consulting PM has been phenomenal. The ability to work with clients and

collaborate with team members to create business solutions has given me the insight and ability to take on any business challenge. If you want real world experience and the confidence to tackle comprehensive

projects, join Cherry Consulting.”– Eric Zoleski, Graduating Senior

Cherry Consulting Project Manager, 2015-2016

“In my short time working with Cherry Consulting I have been very impressed with the students.They are extremely professional, insightful and hard-working, and have delivered a comprehensive project

plan. I am optimistic their plan will be well implemented, and I am eager to see their recommendations!”

– Shelby Zitelman, Co-Founder & COO, Soom Foods

“Cherry Consulting is a pleasure to work with, did exactly what was needed, stretched our thinking, andprovided opportunities for new growth. A responsive partner.”

– Stephanie D’Achillo, Unit Marketing Manager, Sodexo

“TU-AMA was fully prepared, organized, flexible, on time, compassionate and served our community with respect and dignity. Even after a long evening of service they stayed to debrief the experience with us and

offer their insight to help us improve our program and service to the community.”

– Deaconess Darlene DiDomineck, Director, Grace Cafe

“... I was particularly impressed with the professionalism and preparedness of the AMA in conducting the networking skills workshop for our Senior class. The AMA and its leadership not only allowed for our

students to practice and hone these skills through the networking class they taught but also served as an inspiring example of young role models for our students. The AMA presented a well developed networking skills lesson that was both informative and interactive. Cristo Rey is looking forward to more opportunities

to work with the AMA.”

– Joanna F. Wusinich, Esq., In-House Counsel/Business Skills Faculty, Cristo Rey Philadelphia High School

Beginning Balance $9,414Revenue:Member Dues (Yearly) of 160 members* $14,400Member Dues (Semesterly) of 14 members $980TU-AMA Conference Registration of 136 attendees $1,014Sponsorships $1,350

Capgemini Consulting $1,000 Intersection $250 Teksystems $100Cherry Consulting Work $3,896 Sodexo $2,000 Continuing Education $976 Student Monitor (Estimated) $420 Soom Foods (Estimated) $250 Xfinity (Estimated) $250Fox School of Business Student Professional Organization Allocations $1,475Fundraising $310 Yankee Candle $140 Philabundance Reward $125 Bake Sale $45

Total Revenue: $23,425Expenses:National Dues of 174 Members $8,178PayPal Cost of 122 Online Member Registrations $366International Collegiate Conference (ICC) Hotel $4,560ICC Registration (Partial) $2,000ICC Shirts $250Speaker/Marketer of the Month Gifts $350Member Scholarships of 2 Members $180Organization Fair "Swag" $76TU-AMA Conference Expenses $490TU-AMA Conference T-Shirts $683End of Year Banquet (Estimated) $100External Conference Costs $184Social Event Expenses $910Alumni Event Expenses (Estimated) $100Media Relations Expenses $150Consulting Expenses $42Other $276

Total Expenses: $18,895

Total Income: $4,530Ending Balance: $13,944*Chapter Plan reflects an error of 100 expected yearly memberships instead of 175

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