ama-sheth foundation doctoral consortium 2015

50th AMA-Sheth Doctoral Consortium15 – 18 July 2015

London, UK

50th AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 3

DEAN’S WELCOME

Welcome to the 50th AMA–Sheth Foundation Doctoral Consortium.

We are delighted to be hosting the 50th AMA-Sheth Doctoral Consortium in our own special 50th anniversary year. This is the first time the event is being held outside North America and I wish Consortium Fellows and distinguished global faculty a very warm welcome on behalf of us all at London Business School.

I have no doubt that the Consortium meeting will provide a powerful forum for the exchange of ideas and perhaps also the start of new collaborations. By strengthening academic networks, the Consortium supports what is important to all of us – the integrity and quality of academic research. It is also our pleasure to have you here.

Sir Andrew Likierman

50th AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM4

CO-CHAIRS’ WELCOME

For 50 years, the American Marketing Association-Sheth Foundation Doctoral Consortium has brought together the top marketing doctoral students with the world’s most distinguished marketing faculty. The goal of the Consortium is to help young marketing scholars prepare for their careers by creating an environment in which they can interact with each other and with leading marketing scholars. Some sessions at the Consortium will focus on knowledge creation and discuss how to develop impactful research streams, while others will focus on knowledge dissemination and discuss how to create outstanding classroom experiences. During the program, we will:

• Learn about cutting-edge research topics from established scholars in the field;• Learn about effective pedagogical approaches from excellent teachers;• Learn about effective time management to balance research, teaching and

service;• Develop friendships and foster research collaboration opportunities;• Acquire tips on how to navigate through the review process;• Explore marketing trends.

This Consortium marks the first time the event is being held outside North America. Moreover, we will celebrate two significant anniversaries. 2015 will be the year when the Consortium and London Business School both celebrate their first 50 years. Thank you for joining us, and welcome to London Business School!

Rajesh Chandy Bruce Hardie Nader Tavassoli


AMA PRESIDENT WELCOME

Dear Consortium Fellow,

Congratulations on being selected as a 2015 American Marketing Association-Sheth Foundation Doctoral Consortium Fellow! On behalf of the American Marketing Association (AMA), I would like to welcome you to this prestigious event which has a long, rich tradition in the marketing discipline. Being selected to attend the Consortium is an honor for both fellows and faculty members.

As background, the first AMA Doctoral Consortium was held in 1966. It was designed to introduce up- and-coming scholars in marketing to leaders in the field and to allow participating doctoral students and faculty to network socially. Over the years, this “by invitation only” event has flourished to become one of the premier AMA events. In 1997, a generous commitment to finance part of the Consortium was made by the Madhuri & Jagdish N. Sheth Foundation. In addition, each year other sponsors – and especially the host school – make substantial contributions of money, time, and logistical support.

This year, the 50th consortium, is being held outside of North America for the first time. With over one hundred doctoral students from leading business schools across the world and nearly as many distinguished faculty, this is undeniably an international event.

The academic thoughts leaders serving as faculty are investing their time out of a desire to help you and the other doctoral students establish professional linkages and make successful transitions to your first faculty position. This year’s program offers presentations and workshops at the forefront of marketing scholarship as well as many opportunities for Consortium Faculty and Fellows to interact.

The ultimate goal of the Consortium is to foster connections with people whose interests span the rich diversity of topics, methodological perspectives, and theories that comprise the marketing discipline. This exposure is designed to spark creativity and insight by challenging you to think outside of existing paradigms and to broaden your view of what constitutes good research. The connections that you form at this event are what make the AMA-Sheth Foundation Doctoral Consortium truly special.

While the Consortium officially ends in a few days, I encourage you to continue to build and cultivate these newly formed connections as you launch your academic career. You can strengthen your relationship network through the many AMA-sponsored conferences and activities that help connect members. Just go to www.ama.org/arc for more information.

Congratulations, again, on being selected as a 2015 American Marketing Association-Sheth Foundation Doctoral Consortium Fellow. Enjoy!

Best regards, Michael K. BradyPresident, AMA Academic Council


ABOUT THE AMA–SHETH FOUNDATION DOCTORAL CONSORTIUM

For the last 50 years, the AMA–Sheth Foundation Doctoral Consortium has brought together top marketing doctoral students with the world’s most distinguished marketing faculty. The invitation-only consortium offers presentations, workshops and networking events that encourage interaction and dialogue among renowned faculty and consortium doctoral fellows. The first consortium was held in 1966. In 1997, the name was changed to the AMA–Sheth Foundation Doctoral Consortium in recognition of the Madhuri & Jagdish N. Sheth Foundation’s commitment to finance part of the consortium on an ongoing basis with the establishment of an AMA Foundation endowed fund.

The AMA is pleased to provide support to the 50th AMA–Sheth Foundation Doctoral Consortium through a grant to encourage innovative programming that enhances the value of participation in the consortium. For additional information about the AMA, please visit www.ama.org


AMA–SHETH FOUNDATION DOCTORAL CONSORTIUM HOST INSTITUTIONS:

AMA DOCTORAL CONSORTIUM HOST INSTITUTIONS:

2015 – London Business School2014 – Northwestern University2013 – University of Michigan2012 – University of Washington2011 – Oklahoma State University2010 – Texas Christian University2009 – Georgia State University 2008 – University of Missouri 2007 – Arizona State University 2006 – University of Maryland

2005 – University of Connecticut 2004 – Texas A&M University 2003 – University of Minnesota 2002 – Emory University 2001 – University of Miami 2000 – University of Western Ontario 1999 – University of Southern California 1998 – University of Georgia 1997 – University of Cincinnati

1996 – The University of Colorado, Boulder

1995 – The University of Pennsylvania 1994 – Santa Clara University 1993 – University of Illinois 1992 – Michigan State University 1991 – University of Southern California 1990 – University of Florida 1989 – Harvard University 1988 – University of California at Berkeley 1987 – New York University 1986 – University of Notre Dame 1985 – Duke University 1984 – Northwestern University 1983 – University of Michigan 1982 – University of Minnesota

1981 – University of Maryland 1980 – Penn State University 1979 – University of Wisconsin, Madison 1978 – University of Chicago 1977 – University of Pennsylvania 1976 – University of Houston 1975 – Cornell University 1974 – University of Oregon 1973 – Michigan State University 1972 – University of Texas, Austin 1971 – University of Illinois 1970 – University of Western Ontario 1969 – University of North Carolina 1968 – Penn State University 1967 – Penn State University 1966 – Indiana University


THE CONSORTIUM SPONSORS


THANK YOU FROM THE CO-CHAIRS

The Conference Co-chairs would like to thank Sir Andrew Likierman for his enthusiastic support of our initial proposal to host the Consortium, and Professor Stephen Schaefer for the financial support provided by London Business School. We would like to thank our Marketing subject area colleagues for their help in the planning and running of the Consortium, and Amanda-Jane Asifo and Laura Nagle for their administrative assistance. We appreciate the guidance of Matt Weingarden throughout the planning process. Finally, a huge thanks to Elisabeth Hajicek, without whose planning and organisational skills and tireless effort this event would not have taken place.

CONSORTIUMPROGRAMME

50th AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM

PROGRAMME

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50th AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM PROGRAMME

WEDNESDAY 15 JULY

16:00 – 19:00 Registration Sainsbury Reception

18:00 – 19:00 Drinks Reception LBS Dining Room

19:00 – 22:00 Welcome Dinner Nuffield Hall

Rajesh Chandy, Bruce Hardie, Nader Tavassoli (Consortium co-chairs) Sir Andrew Likierman (Dean, London Business School) Mike Brady (President, AMA Academic Council) Tomas Hult (The Sheth Foundation) Kay Lemon (MSI Executive Director)


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THURSDAY 16 JULY

Breakfast at hotel

08:00 – 09:00 Coffee S1 lounge and LG

09:00 – 10:15 Plenary: Getting your First Job Nuffield Hall Moderator: Simona Botti, London Business School Eva Ascarza, Columbia University Darren Dahl, University of British Columbia Kristin Diehl, University of Southern California

10:15 – 10:45 Coffee break S1 lounge and LG

10:45 – 12:00 Concurrent Session: Research I Coordinator: Oded Koenigsberg, London Business School

Note: Students choose on the day which session to attend.

Session A: Empirical Modelling I LT 9

Bart Bronnenberg, Tilburg University Marnik Dekimpe, Tilburg University Oded Netzer, Columbia University Harald van Heerde, Massey University

Session B: CB LT 10

Jeff Inman, University of Pittsburgh Gita Johar, Columbia University Michael Norton, Harvard University Baba Shiv, Stanford University

Session C: Retailing and Sales LT 3

Michael Ahearne, University of Houston Dhruv Grewal, Babson College Ajay Kohli, Georgia Tech Manfred Krafft, University of Muenster


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Session D: Services LT 4

Mike Brady, Florida State University Kay Lemon, Boston College Roland Rust, University of Maryland Session E: CCT LT 5

Eileen Fischer, York University Markus Giesler, York University Lisa Peñaloza, KEDGE Business School Linda Price, University of Arizona

12:00 – 13:30 Lunch Dining and Garden Rooms

13:30 – 15:00 Concurrent Session: Managing Your Career Coordinator: David Faro, London Business School

Note: Students are pre-assigned to sessions.

Session A LT 9

Lauren Block, Baruch College Amitava Chattopadhyay, INSEAD Robin Coulter, University of Connecticut Zeynep Gürhan-Canli, Koç University Raj Srivastava, Singapore Management University Session B LT 10

Don Lehmann, Columbia University Jaideep Prabhu, University of Cambridge Alina Sorescu, Texas A&M University David Stewart, Loyola Marymount University Debora Thompson, Georgetown University Session C LT 3

Shantanu Dutta, University of Southern California Ryan Hamilton, Emory University Aradhna Krishna, University of Michigan Murali Mantrala, University of Missouri Deborah Roedder John, University of Minnesota


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Session D LT 4

Rebecca Hamilton, Georgetown University Sandy Jap, Emory University Robert Palmatier, University of Washington Klaus Wertenbroch, INSEAD

Session E LT 5

Iris Hung, National University of Singapore Wendy Liu, UC San Diego Werner Reinartz, University of Cologne John Roberts, University of New South Wales 15:00 – 15:30 Coffee S1 lounge and LG

15:30 – 17:00 Plenary: Doing Research with Impact Nuffield Hall Punam Anand Keller, Dartmouth College Rajesh Chandy, London Business School (Moderator) V Kumar, Georgia State University Brian Wansink, Cornell University

17:00 – 19:00 High Tea Dining and Garden Rooms

19:00 – late Social Activities


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FRIDAY 17 JULY

Breakfast at hotel


09:00 – 10:15 Plenary: Research Collaborations with Industry Nuffield Hall Peter Fader, University of Pennsylvania Markus Giesler, York University George John, University of Minnesota Leigh McAlister, University of Texas at Austin Nader Tavassoli, London Business School (Moderator)


10:45 – 12:00 Breakout Sessions

Group 1 S118

Faculty Rebecca Hamilton, Georgetown UniversityDeborah MacInnis, University of Southern California

Fellows David Houghton, Southern Illinois UniversityJung Kim, Northwestern UniversityNoah VanBergen, University of Miami

Group 2 S104

Faculty Deborah Roedder John, University of MinnesotaJaideep Sengupta, HKUST

Fellows Miles Condon, Texas Tech UniversityRaymond Lavoie, University of ManitobaLaure Weckx, KU LeuvenHu (Jeffrey) Xie, University of Oregon


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Group 3 AG10

Faculty Ryan Hamilton, Emory UniversityDebora Thompson, Georgetown University

Fellows Jingyi Duan, University of Rhode IslandTianzhou (James) Duan, Massachusetts Institute of TechnologyShiri Melumad, Columbia University

Group 4 S103

Faculty Geeta Menon, New York UniversityElizabeth Moore, University of Notre DameWilliam Wilkie, University of Notre Dame

Fellows Amita Bhadauria, University of Wisconsin-MilwaukeeYimin Cheng, HKUSTKatharine Howie, University of MississippiMaryam Tofighi, Concordia University

Group 5 AG11

Faculty Linda Price, University of ArizonaStijn van Osselaer, Cornell University

Fellows Alix Barasch, University of PennsylvaniaPatrick Fennell, Louisiana State UniversityGia Nardini, University of Florida

Group 6 S105

Faculty Mike Brady, Florida State UniversityTomas Hult, Michigan State UniversityRoland Rust, University of Maryland

Fellows Myoung-Jin Chae, Georgia Institute of TechnologyFatima Hajjat, University of Massachusetts AmherstAshley Stadler Blank, Pennsylvania State University


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Group 7 AG12

Faculty Kay Lemon, Boston CollegeChristine Moorman, Duke UniversityAlina Sorescu, Texas A&M University

Fellows Sidney Anderson, Florida State UniversityDenis Khantimirov, Old Dominion UniversityLili Zou, University of Hong Kong

Group 8 S102

Faculty Eileen Fischer, York UniversityMarkus Gielser, York UniversityLisa Peñaloza, KEDGE Business School

Fellows Myriam Brouard, HEC MontréalAnnetta Grant, Queen’s UniversityAndre Maciel, University of ArizonaCourtney Nations Baker, University of WyomingSunaina Velagaleti, University of Wisconsin-Madison

Group 9 S114

Faculty Deborah Small, University of PennsylvaniaDilip Soman, University of TorontoKlaus Wertenbroch, INSEAD

Fellows Sean Hingston, York UniversityDevin Lunt, University of Texas at ArlingtonAshley Otto, University of CincinnatiTatiana Sokolova, HEC Paris


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Group 10 S106

Faculty Punam Anand Keller, Dartmouth CollegeIris Hung, National University of Singapore

Fellows Ozgun Atasoy, Boston UniversityMarija Grishin, University of KansasJihye Jung, Rice University

Group 11 S111

Faculty Nidhi Agrawal, University of WashingtonCait Lamberton, University of PittsburghWendy Liu, UC San Diego

Fellows Thomas Allard, University of British ColumbiaLinda Hagen, University of MichiganJeehye (Christine) Kim, INSEAD

Group 12 S112

Faculty David Faro, London Business SchoolMichael Norton, Harvard University

Fellows Sky King, Washington State UniversityRafay Siddiqui, University of South CarolinaJane So, University of WashingtonGabriela Tonietto, Washington University in St Louis

Group 13 S113

Faculty Simona Botti, London Business SchoolKristin Diehl, University of Southern California

Fellows Danielle Brick, Duke UniversityVirginia Weber, University of AlbertaAdelle Yang, University of Chicago


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Group 14 P106

Faculty Gita Johar, Columbia UniversityAmna Kirmani, University of MarylandAngela Lee, Northwestern University

Fellows Efe Camurdan, Koç UniversityRebecca Rabino, Virginia TechFreeman Wu, Arizona State University

Group 15 AG13

Faculty Mary Frances Luce, Duke UniversityVicki Morwitz, New York University

Fellows Michael Frechette, Saint Louis UniversityYu-Shan (Sandy) Huang, Oklahoma State UniversityAmaradri Mukherjee, University of Arkansas

Group 16 P108

Faculty Jonathan Berman, London Business SchoolAradhna Krishna, University of MichiganRebecca Ratner, University of Maryland

Fellows Ann McNeel, Baruch CollegeJorge Pena Marin, University of Texas at San AntonioErin Percival Carter, University of Colorado Boulder

Group 17 S115

Faculty Darren Dahl, University of British ColumbiaRebecca Reczek, Ohio State University

Fellows Anoosha Izadi, University of HoustonHe (Michael) Jia, University of Southern CaliforniaJunghan Kim, State University of New York at BuffaloMatteo Visentin, London Business School


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Group 18 P110

Faculty Anne Coughlan, Northwestern UniversityPreyas Desai, Duke University

Fellows Mark Bender, University of PittsburghSeung Hwan (Shawn) Lee, Syracuse UniversityNavid Mojir, Yale UniversityWenshu Zhang, Purdue University

Group 19 P113

Faculty David Bell, University of PennsylvaniaFred Feinberg, University of Michigan

Fellows Yiyi Li, University of Texas at DallasLingling Zhang, Harvard UniversityZemin (Zachary) Zhong, UC Berkeley

Group 20 AG14

Faculty Wendy Moe, University of MarylandOded Netzer, Columbia University

Fellows Dinesh Puranam, Cornell UniversityKeith Smith, University of GeorgiaElham Yazdani, University of Utah

Group 21 P114

Faculty Marnik Dekimpe, Tilburg UniversityPuneet Manchanda, University of MichiganHarald van Heerde, Massey University

Fellows Bruno Jacobs, Erasmus UniversityKeunwoo Kim, UCLADaniel Ringel, Goethe University Frankfurt


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Group 22 P116

Faculty Michael Ahearne, University of HoustonJan Heide, University of Wisconsin-MadisonAjay Kohli, Georgia Tech

Fellows Nawar Chaker, University of TennesseeAndrew Crecelius, University of MissouriJessica Ogilvie, University of Alabama

Group 23 P117

FacultyShankar Ganesan, University of Notre DameLisa Scheer, University of MissouriGeorge John, University of Minnesota

Fellows Blake Runnalls, Michigan State UniversityOlalekan (Ola) Seriki, University of OklahomaRob Waiser, University of Toronto

Group 24 P124

Faculty Shantanu Dutta, University of Southern CaliforniaDominique Hanssens, UCLAJohn Roberts, University of New South Wales

Fellows Kristopher Keller, Tilburg UniversityTony Koschmann, Emory UniversityMitchell Olsen, Indiana University

Group 25 S116

Faculty Pradeep Chintagunta, University of ChicagoSridhar Narayanan, Stanford UniversityK Sudhir, Yale University

Fellows Yanlai Chu, National University of SingaporeSeoungwoo Lee, University of MarylandAlina Nastasiou, Western University


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Group 26 S117

Faculty Doug Bowman, Emory UniversityBart Bronnenberg, Tilburg UniversityGerard Tellis, University of Southern California

Fellows Sumaiya Ahmed, University of New South WalesMaren Becker, University of CologneAnatoli Colicev, ESSECAndy Reinaker, Temple University

Group 27 AG02_3

Faculty Eva Ascarza, Columbia UniversityPeter Fader, University of PennsylvaniaSunil Gupta, Harvard University

Fellows David Harman, University of IowaNiels Holtrop, University of GroningenAmalesh Sharma, Georgia State University

Group 28 AG06_7

Faculty Manfred Krafft, University of Muenster Don Lehmann, Columbia UniversityLeigh McAlister, University of Texas at Austin

FellowsMarleen Hermans, Maastricht UniversityFarnoosh Khodakarami, University of North Carolina at Chapel HillBhoomija Ranjan, University of Rochester

Group 29 AG15

Faculty Lauren Block, Baruch CollegeAmericus Reed, University of Pennsylvania

Fellows Duygu Akdevelioglu, UC IrvineTatiana Barakshina, University of Illinois at ChicagoAndrea (Lynn) Phillips, University of Nebraska-Lincoln


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Group 30 AG01

Faculty John Deighton, Harvard UniversityDhruv Grewal, Babson CollegeJeff Inman, University of Pittsburgh

Fellows Emine Erdogan, Rutgers UniversityPaul Mills, Kent State UniversityJacob Suher, University of Texas at Austin

Group 31 AG04

Faculty Natalie Mizik, University of WashingtonRaji Srinivasan, University of Texas at AustinRaj Srivastava, Singapore Management University

Fellows Jarrod Vassallo, University of CambridgeSrinivas Venugopal, University of Illinois at Urbana-ChampaignNooshin Warren, Texas A&M University

Group 32 AG16

Faculty Amitava Chattopadhyay, INSEADRobin Coulter, University of Connecticut

Fellows Sumitra Auschaitrakul, McGill UniversityAlexander Kull, University of South FloridaJennifer Stoner, University of Minnesota

Group 33 AG05

Faculty Zeynep Gürhan-Canli, Koç UniversityRobert Meyer, University of PennsylvaniaStefano Puntoni, Erasmus University

Fellows Daniella Kupor, Stanford UniversityChiara Longoni, New York UniversityChristopher Summers, Ohio State University


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12:00 – 13:30 Lunch Dining and Garden Rooms

13:30 – 15:00 Plenary: Meet the Editors Nuffield Hall Moderator: Naufel Vilcassim, London Business School

Pradeep Chintagunta, QME Darren Dahl, Journal of Consumer Research Preyas Desai, Marketing Science Constantine Katsikeas, Journal of International Marketing Amna Kirmani, Journal of Consumer Psychology V Kumar, Journal of Marketing Puneet Manchanda, Management Science Murali Mantrala, Journal of Retailing Robert Meyer, Journal of Marketing Research Robert Palmatier, Journal of the Academy of Marketing Science Roland Rust, International Journal of Research in Marketing David Stewart, Journal of Public Policy and Marketing 15:00 – late Boat Trip to Greenwich and Dinner at the Cutty Sark


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SATURDAY 18 JULY

Breakfast at hotel


09:00 – 10:15 Concurrent Session: Teaching Coordinator: Anja Lambrecht, London Business School

Note: Students are pre-assigned to sessions.

Session A LT 9

David Bell, University of Pennsylvania Shankar Ganesan, University of Notre Dame Rebecca Reczek, Ohio State University Session B LT 10

Dominique Hanssens, UCLA Wendy Moe, University of Maryland Americus Reed, University of Pennsylvania Rui (Juliet) Zhu, Cheung Kong Graduate School of Business Session C LT 3

Sunil Gupta, Harvard University Constantine Katsikeas, University of Leeds Cait Lamberton, University of Pittsburgh Geeta Menon, New York University

Session D LT 4

Doug Bowman, Emory University John Deighton, Harvard University Deborah MacInnis, University of Southern California Stefano Puntoni, Erasmus University Session E LT 5

Fred Feinberg, University of Michigan Natalie Mizik, University of Washington Jaideep Sengupta, HKUST


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10:15 – 10:45 Coffee break S1 lounge and LG

10:45 – 12:00 Concurrent Session: Research II Coordinator: Jonathan Berman, London Business School Note: Students choose on the day which session to attend.

Session A: JDM LT 9

Vicki Morwitz, New York University Rebecca Ratner, University of Maryland Dilip Soman, University of Toronto Deborah Small, University of Pennsylvania Session B: IP LT 10

Nidhi Agrawal, University of Washington Angela Lee, Northwestern University Mary Frances Luce, Duke University Stijn van Osselaer, Cornell University

Session C: Empirical Modelling II LT 3

Pradeep Chintagunta, University of Chicago Puneet Manchanda, University of Michigan Sridhar Narayanan, Stanford University K Sudhir, Yale University Session D: Strategy LT 4

Peter Golder, Dartmouth College Christine Moorman, Duke University Raji Srinivasan, University of Texas at Austin Gerard Tellis, University of Southern California Session E: Channels LT 5

Anne Coughlan, Northwestern University Jan Heide, University of Wisconsin-Madison Mark Houston, Texas A&M University Lisa Scheer, University of Missouri


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12:00 – 14:00 Lunch Dining and Garden Rooms 14:00 – 15:30 Plenary: The Future of Business Education Nuffield Hall Moderator: Bruce Hardie, London Business School

Andrew Ainslie, University of Rochester Eli Jones, Texas A&M University David Schmittlein, Massachusetts Institute of Technology Beth Walker, Colorado State University

15:30 – 17:30 Social Activities On campus 18:30 – late Event at the London Zoo


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CONSORTIUMFACULTY


CONSORTIUM FACULTY

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Jennifer AakerStanford University

A social psychologist, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research started with a focus on understanding the self expressive use of brands, how individuals think, feel and behave differently across cultures, and how goals motivate behavior. More recently, she has focused her research efforts on

examining how individuals chose to spend their time and money, and when and why those choices are associated with lasting value. Her self-proclaimed most impressive accomplishments include (1) establishing the reputation of being a bad cook, (2) winning dance-off in the early 1980s, and (3) helping to raise three reasonably polite children who know to send thank you notes. She has also won some awards.

Nidhi AgrawalUniversity of Washington

Nidhi Agrawal is Professor of Marketing at University of Washington Foster School of Business. Her research focuses on consumer psychology and the application of these insights to design effective marketing and public health communications. In particular, she seeks to understand how goals, emotions, and self-control affect behavior. Agrawal is particularly interested in

how using principles from consumer psychology can help consumers live happier and healthier lives.


CONSORTIUM FACULTY

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Michael AhearneUniversity of Houston

Michael Ahearne (PhD, Indiana University) is Professor of Marketing and C.T. Bauer Chair in Marketing at the University of Houston. He is also Executive Director of the Sales Excellence Institute. Mike’s research has primarily focused on improving the performance of salespeople and sales organizations. He has published over 40 articles in leading journals such as

JM, JMR, MgmtSci, SMJ, JAP, etc. In 2014, he was recognized by the American Marketing Association as one of the 10 most research productive scholars in the field of marketing. He has also had a significant impact outside academia based on the reach of the Sales Excellence Institute, which is the widely considered the worldwide leader in sales education and research. Mike was recently honored as the inaugural winner of the Sales Education Foundation’s Research Dissemination Award for the impact of his research on business practice. Before entering academia, Mike played professional baseball for the Montreal Expos and worked in marketing research and sales operations for Eli Lilly and Company and PCS Healthcare. He currently consults in the area of sales and sales management in numerous industries.

Andrew AinslieUniversity of Rochester

Andrew Ainslie is the Dean of the Simon Business School at the University of Rochester. He previously was Senior Associate Dean of the full-time MBA program at UCLA, where he helped overhaul the program over a 4 year period. His research is in choice modelling and Bayesian econometrics. He obtained his PhD from the University of Chicago in 1998.


CONSORTIUM FACULTY

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Punam Anand KellerDartmouth College

Punam A. Keller is the Charles Henry Jones Third Century Professor of Management at the Tuck School of Business at Dartmouth College. Professor Keller’s general area of expertise lies in consumer decision-making and choice behavior. Her specific research interest is in how communication can improve health and saving message effectiveness. Her research has

been published in marketing, psychology, and health journals. She serves on the Editorial Boards of several marketing journals, the Journal of Consumer Psychology, the Journal of Marketing Research, the Journal of Marketing, the Journal of Public Policy and Marketing, and the Journal of Social Marketing. She is an Area Editor for the Journal of Consumer Psychology and was an Area Editor for the Journal of Consumer Research and President of the Association for Consumer Research. Professor Keller has developed several social marketing plans and initiatives to improve individual and collective well-being. She has worked with the U.S. Department of Treasury (OFEFA), National Endowment for Financial Education to improve financial fitness for Americans. Actively involved with the health industry, she has partnered with CDC to create a communication tool, MessageWorks. She is a board member of PSI (Population Services International), the largest NGO Social Marketer providing health products and services to the poorest most isolated people in the world.

Eva AscarzaColumbia Univeristy

Eva Ascarza is an Assistant Professor of Marketing at Columbia Business School. She is a marketing modeler who uses tools from statistics and economics to answer relevant marketing questions. Her research mainly focuses on customer retention/churn. She specializes in understanding customer churn, not only modeling and predicting such behavior, but also

understanding whether and how firms should manage customer attrition. Another stream of her research focuses on developing statistical methodologies (customer analytics) to be used by marketing practitioners. She received her PhD and MPhil from London Business School (UK), a MS in Economics and Finance from Universidad de Navarra (Spain), and a BS Mathematics from Universidad de Zaragoza (Spain). Before joining Columbia Business School in 2010, she was a visiting lecturer at London Business School where she taught Advanced Multivariate Statistics and Analysis for Marketing Planning.


CONSORTIUM FACULTY

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David BellUniversity of Pennsylvania

David is the author of Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One and an expert in how we use the Internet and related technologies to search, shop, and sell. He is also the Xinmei Zhang and Yongge Dai Professor at the Wharton School of the University of Pennsylvania where he

developed Wharton’s first course on digital marketing and e-commerce. He is award-winning teacher and researcher and his articles have appeared in all major marketing journals including Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, and Management Science. His research has been recognized with the Frank M. Bass Outstanding Dissertation Award, three John D.C. Little Best Paper Finalist Awards, and INFORMS Marketing Science Long Term Impact Finalist Awards and First Place Award for the Production and Operations Management Society Applied Research Challenge. He is an active angel investor in several Internet startups and serves as an expert witness in consumer Internet litigation. David is a New Zealand citizen and received his PhD from Stanford University’s Graduate School of Business.

Lauren BlockBaruch College

Lauren G. Block is the Lippert Professor of Marketing at the Zicklin School of Business, Baruch College. She received her PhD in marketing from Columbia University. Dr. Block’s work is primarily in areas of food well-being, health-persuasion, and perceptions of product efficacy. Her research includes how best to use marketing tools, like food labeling and product

packaging, to facilitate healthier food and lifestyle decisions. Current research also focuses on understanding the product-related and contextual influences that drive consumer judgments of the efficacy of pharmacological products. Her work in these areas has been published in our field’s major journals, such as Journal of Public Policy & Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing and American Journal of Public Health. Dr. Block is a current Associate Editor for the Journal of Consumer Research and the Journal of Public Policy & Marketing. She also serves on the Ad Council Research Committee. Dr. Block serves on the Transformative Consumer Research Advisory Board and the AdCouncil’s Advisory Research Committee. She was the recipient of the 2008 Richard W. Pollay Prize for Intellectual Excellence of Research on Marketing in the Public Interest.


CONSORTIUM FACULTY

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Doug BowmanEmory University

Douglas Bowman (PhD, U. Pennsylvania) is Professor of Marketing, McGreevy Term Professor, Senior Associate Dean for Working Professionals Programs, and Co-Director Emory Marketing Analytics Center at Emory University’s Goizueta Business School. His research focuses on the quantitative aspects of marketing with a substantive focus in the areas of

marketing strategy and customer relationship management. His research into the evolution of customer preferences in a new market won the Paul Green Award for the paper published in the Journal of Marketing Research deemed to have the greatest potential to contribute significantly to the practice of marketing research and research in marketing. Bowman is on a number of editorial boards including IJRM, JM, JMR, and Marketing Science and, is past-president of AMA’s Market Insights Council and also Emory’s University Research Committee. His teaching has been recognized in multiple ways including the Marc F. Adler Prize for Excellence in Teaching (2004), which honors teaching quality, course innovation and relevance to real-world problem solving in all Goizueta Business School programs over a 3 year period, and the Emory Williams Teaching Award (2013), Emory University’s highest teaching honor.

Mike BradyFlorida State University

Mike Brady is the Carl DeSantis Professor and chair, Department of Marketing, at Florida State University. His primary research interest has to do with contextual and communal factors that influence customer assessments of frontline service transactions. Mike has published articles in many top scholarly journals and his work has been cited over

10,000 times to date (Google Scholar). Mike is currently President of the American Marketing Association’s Academic Council and an Associate Editor for the Journal of Service Research and Journal of the Academy of Marketing Science.


CONSORTIUM FACULTY

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Bart BronnenbergTilburg University

Bart Bronnenberg is a professor of marketing and a CentER research fellow both at the Tilburg School of Economics and Management (TiSEM), and a research fellow of the Centre for Economic Policy Research (CEPR) in London. He holds PhD and MSc degrees in Management from INSEAD, Fontainebleau, France and an MSc degree in industrial engineering from

Twente University (The Netherlands). At TiSEM, he teaches courses in marketing decision making, branding, and demand analysis to MSc and PhD students. Bart Bronnenberg’s current research covers (1) convenience and retailing, (2) branding and entry barriers, and (3) consumer search behavior and online product search. His publications on these topics have appeared in leading academic journals in business and economics. Jointly with several co-author teams, he won the 2003 and 2008 Paul Green Award, the 2003 IJRM Best Paper Award, and the 2004 John D.C. Little Best Paper Award.

Amitava ChattopadhyayINSEAD

Amitava Chattopadhyay is the GlaxoSmithKline Chaired Professor of Corporate Innovation and Professor of Marketing at INSEAD. He is an expert on branding and innovation. Over the past three decades he has published more than 60 articles, with the majority appearing in leading international journals such as the Journal of Marketing Research, Journal of Consumer

Research, Journal of Marketing, Journal of Consumer Psychology, Marketing Science, Management Science, International Journal of Research in Marketing, and Long Range Planning. Professor Chattopadhyay is an Area Editor for the International Journal of Research in Marketing. He is on the editorial review boards of the Journal of Consumer Research, Journal of Consumer Psychology, and Long Range Planning. Professor Chattopadhyay has been recognized for his research having been the recipient of the Robert Ferber Award. His recently published book entitled The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands was recognized as ‘The Best Business Book for 2012’ by strategy+business. He is a Fellow of the Institute on Asian Consumer Insights and the Ernst & Young Institute for Emerging Market Studies. He has served as a member of the Association for Consumer Research’s Board of Directors.


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Pradeep ChintaguntaUniversity of Chicago

Pradeep K. Chintagunta is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the Booth School of Business, University of Chicago. He is interested in empirically studying consumer, agent and firm behavior. He graduated from Northwestern University and has also served on the faculty of the Johnson School, Cornell University. He

has been a visiting professor at Harvard and Stanford universities. He is currently the Coordinating editor at the journal Quantitative Marketing & Economics. He collects vintage electronics.

Anne CoughlanNorthwestern University

Anne Coughlan (http://www.kellogg.northwestern.edu/faculty/directory/coughlan_anne.aspx) holds the Polk Brothers Chair in Retailing at the Kellogg School of Management. She joined the faculty in 1985. Dr. Coughlan’s main research interests are in the areas of distribution channels, sales force management and compensation, and pricing. Current research projects include

measuring compliance, monitoring, and enforcement of MAP policies; wardrobing and optimal open-box retail sales; sales force diversification and optimal group incentive payments; and optimal management of multi-level marketing distribution channels. She teaches classes on distribution channel strategies at the MBA and executive MBA levels, and on quantitative models in marketing at the doctoral level. Anne serves as Associate Editor and member of the editorial board of the journal Marketing Science, and as Editor in Chief of the SSRN Marketing Research Network and of its Quantitative Marketing e-Journal and the Marketing Science e-Journal. Coughlan received her PhD in Economics at Stanford University. Prior to her appointment at Kellogg, she was a professor at the business school of the University of Rochester; she was a Visiting Professor of Marketing at INSEAD in Fontainebleau, France in 1997-98.


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Robin CoulterUniversity of Connecticut

Robin Coulter is Professor of Marketing and the Department Head at the University of Connecticut, and a Brands and Brand Relationships Institute Fellow. Robin’s interests focus on consumer behavior issues with strategic marketing implications; her research employs both qualitative and quantitative methods to address branding and brand management in a global world,

cross-cultural consumer behavior, behavioral pricing, and advertising effectiveness. Current projects explore sensory stimulation and self-brand connections, consumer choice between global and local brands in emerging versus developed markets, and fresh starts in goal pursuit. Robin has published in marketing and social science journals, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Applied Psychology, International Journal for Research in Marketing, Journal of the Academy of Marketing Science, Journal of Advertising, and Journal of Advertising Research. She is Volume Editor for Gerald Zaltman’s Legends in Marketing, The Zaltman Metaphor Elicitation Technique. Robin is President-elect of the American Marketing Association Academic Council, and an active member of the Association for Consumer Research. Past consultancies include: New York Life Investment Management, Procter and Gamble, McNeil Consumer Products, and Coca Cola.

Darren DahlUniversity of British Columbia

Darren Dahl is the Senior Associate Dean – Faculty and the B.C Council Innovation Professor at the University of British Columbia. His current research interests are in the areas of new product design and development, creativity, consumer product adoption, the role of social influence in consumer behavior, and understanding the role of self-conscious

emotions in consumption. His research has been presented at numerous national and international conferences, and published in various texts and such journals as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Management Science, and Journal of Consumer Psychology. He currently is the editor-in-chief of the Journal of Consumer Research. Professor Dahl teaches courses in Consumer Behavior, Marketing Research, and Strategic Marketing Analysis at the undergraduate, MBA, and executive education levels.


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41

John DeightonHarvard University

John Deighton is Harold M. Brierley Professor of Business Administration at Harvard Business School. He has been editor of the Journal of Consumer Research, and founding co-editor of the Journal of Interactive Marketing, has served as the Executive Director of the Marketing Science Institute, and is a Director of the Berkman Center for Internet and Society at

Harvard University. Recent research includes “Adding Bricks to Clicks: The Effects of Store Openings on Sales Through Direct Channels,” in Journal of Marketing, and “Interactivity’s Unanticipated Consequences for Marketers and Marketing,” in Journal of Interactive Marketing. Applied case studies include Instacart, the Dove “Real Beauty” campaign, Twitter’s acquisition of Bluefin Labs, Demand Media, online marketing in the Obama/Clinton campaign, blogging’s role in the Ford Fiesta launch, and how Coca-Cola manages its Facebook presence. See also his Twitter feed @HBSmktg. He has been course head of Harvard’s first year MBA Marketing course, has taught the elective MBA course in Digital Marketing Strategy, executive education programs in digital marketing, and marketing strategy in China. He has been a visiting scholar at the University of Tokyo, Duke’s Fuqua School of Business, the Judge School, Cambridge University, and the University of Oxford.

Marnik DekimpeTilburg University

Marnik G. Dekimpe (PhD, University of California, Los Angeles) is Research Professor of Marketing at Tilburg University (The Netherlands) and Professor of Marketing at KU Leuven (Belgium). He has won best-paper awards in Marketing Science (1995, 2001), the Journal of Marketing Research (1999), the Journal of Marketing (2010), the International Journal of

Research in Marketing (1997, 2001, 2002, 2013), and Technological Forecasting and Social Change (2000). His work has also been published in journals such as Management Science, the International Journal of Money and Finance, the Journal of Retailing, Organizational Behavior and Human Decision Processes, and the Journal of Econometrics, among others. In 2010-2012, he served as editor-in-chief of the International Journal of Research in Marketing, the leading European marketing journal. He currently is an Associate Editor with the Journal of Marketing Research and the Journal of Marketing Behavior, and serves on the editorial boards of Marketing Science, the Journal of Marketing, the International Journal of Research in Marketing, the Journal of Retailing, the Review of Marketing Science, the Journal of Interactive Marketing, and Marketing Letters, among others. In 2007-2013, he was an academic trustee with the Marketing Science Institute. He is currently an academic trustee with AiMark. His research interests deal with recession marketing, the impact of product-harm crises and the drivers of private-label success.


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Preyas DesaiDuke University

Preyas Desai is the Spencer R. Hassell Professor of Business Administration at the Fuqua School of Business, Duke University. Professor Desai received MS and PhD from Carnegie Mellon University, and was on the faculty of Purdue University before joining Duke in 1997. Professor Desai’s research covers a wide range of topics in marketing strategy, distribution channels,

and marketing of durable products. His research analyzes strategic interactions such as those among competing firms, and among firms partnering within a distribution channel. His articles on these topics have appeared in top-tier academic journals such as Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, and Quantitative Marketing and Economics. He has served as a departmental editor for Management Science and is currently the editor-in-chief of Marketing Science.

Kristin DiehlUniversity of Southern California

Kristin Diehl’s research focuses on how consumers search for and use product information, specifically in environments where search costs are low, assortments are large, and recommendation tools may be available. She also studies how people anticipate, experience, and remember events that unfold over time, particularly when consumers actively take photos of

their experiences. Professor Diehl has published in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Behavioral Decision Making, the Journal of Retailing and Psychological Science. In 2010 she received the Early Career Award from the Association for Consumer Research. Professor Diehl serves as Associate Editor for the Journal of Consumer Research and the International Journal of Research in Marketing.


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43

Shantanu DuttaUniversity of Southern California

Shantanu Dutta: Dave and Jeanne Tappan Chaired Professor in Marketing at Marshall School of Business, University of Southern California. Dr. Dutta served as Vice Dean for Graduate Programs and Research at University of Southern California, Marshall School of Business and oversaw the PhD, the MBA, the Global Executive MBA programs and Research Centers

at Marshall School of Business. Dr. Dutta’s research focuses on strategic marketing issues, specifically how firms can use distribution, strategic partnerships and value pricing to build competitive advantage. Dr. Dutta has published on these topics in leading marketing, economics, law and strategy journals. His research has also been reported in the Economist and the Financial Times. His research has received awards from the American Marketing Association and the Marketing Science Institute and he has been invited to present his research on pricing at the National Bureau of Economic Research. He has consulted for companies and served as an expert witness on topics like gray markets, value pricing and distribution strategies. Dr. Dutta received his PhD from University of Minnesota. Prior to joining the Marshall School of Business, he was on the faculty at The University of Chicago. He was visiting Professor at London Business School and Singapore Management University.

Peter FaderUniversity of Pennsylvania

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He serves as co-director of the Wharton Customer Analytics Initiative, a research center that serves as

a ‘matchmaker’ between leading-edge academic researchers and top companies that depend on granular, customer-level data for key strategic decisions. Professor Fader believes that marketing should not be viewed as a ‘soft’ discipline, and he frequently works with different companies and industry associations to improve managerial perspectives in this regard. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. He has won many awards for his teaching and research accomplishments.


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Fred FeinbergUniversity of Michigan

Fred Feinberg is Handleman Professor of Marketing at the Ross School of Business, and Professor of Statistics, University of Michigan. He holds undergraduate degrees in mathematics and philosophy from MIT, received a PhD in Marketing from MIT-Sloan, and was previously on the marketing faculties at Duke and the University of Toronto. His research focuses on using

statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in a category, profiles on a dating site). Much of his more recent work addresses questions in choice theory, like why people diversify (overseek variety), how categorical scales ‘pull’ people’s responses, and models of dyadic choice (as in online dating). He also works in Bayesian econometrics, dynamic programming, and the interfaces between marketing, psychology, and economics. He was until recently Associate Editor at Production and Operations Management and Journal of Marketing Research, when he became Senior Editor of Marketing Science in 2014. Along with Tom Kinnear and Jim Taylor, he is author of Modern Marketing Research: Concepts, Methods, and Cases. In his spare time, he likes to play piano and kvetch, though rarely simultaneously.

Eileen FischerYork University

Eileen Fischer is Professor of Marketing and the Max and Anne Tanenbaum Chair of Entrepreneurship and Family Enterprise at the Schulich School of Business at York University. She received her doctorate from Queen’s University in Kingston Ontario in 1988. She is interested in how consumers and entrepreneurs navigate markets as they strive to achieve their goals, and at

how their actions affect both firm and market level dynamics. Currently, that interest is leading her to look at social media usage by both entrepreneurs and consumers. Her work has been published in Journal of Consumer Research; Journal of Retailing; Journal of Business Venturing; Journal of International Business; Entrepreneurship: Theory and Practice; Consumption, Markets and Culture; Research Policy and a range of other outlets. She currently serves as one of four co-editors of the Journal of Consumer Research and is an editorial review board member for other consumer and entrepreneurship research journals.


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45

Shankar GanesanUniversity of Notre Dame

Shankar Ganesan is The John Cardinal O’Hara, C.S.C. Professor of Business and Chair of the Marketing Department at the Mendoza College of Business, University of Notre Dame. Professor Ganesan’s research interests focus on the areas of interorganizational relationships, customer relationship management, buyer-seller negotiations, service failure and

recovery, product recalls, and new product innovation. He is the author of several articles that have appeared in leading academic journals, including the Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Personal Selling and Sales Management, Journal of Academy of Marketing Science, Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, and MIT Sloan Management Review. Recently, he edited the Handbook of Marketing and Finance published by Edward Elgar. He served as the editor-in-chief of the Journal of Retailing, ranked among the top-business journals from 2011-2015. Professor Ganesan has received numerous awards and honors for his research (Lou Stern Award, the Davidson Award, Robert Buzzell Award, and the 2012 William O’Dell Award finalist), teaching (outstanding module in the EMBA program) and editorial service (outstanding reviewer on the Editorial Review Board from the Journal of Marketing and the Journal of Retailing). He teaches CRM to the MBAs and Executive MBAs.

Markus GieslerYork University

Markus (http://markus-giesler.com) is an associate professor of marketing and the Schulich School’s marketing PhD program coordinator. His research explores the dynamics and design of (technology-based) consumer experiences and the influence of multiple actors on these experiences and on the market creation process. An Editorial Review Board member at the

Journal of Consumer Research and Consumption, Markets, and Culture, Markus’ research has been published in the Journal of Consumer Research, the Journal of Marketing, and Marketing Theory, funded by the United Nations, the Social Science and Humanities Research Council of Canada, and the European Research Council, and profiled by, among others, the New York Times, Time, Financial Times, and Fast Company. Markus has also been recognized as York University’s youngest tenured and most publicly profiled professor and as one of Fortune’s young business-school star professors on the rise, Wired’s best recognized experts studying high-technology consumption, the world’s top 40 business professors under 40, and Germany’s 30 thought leaders under 30.


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Peter GolderDartmouth College

Peter Golder is Professor of Marketing at the Tuck School of Business at Dartmouth College. His research on market entry timing, new products, long-term market leadership, and quality has won more than 10 best paper or best book awards including William F. O’Dell (Journal of Marketing Research), Harold H. Maynard (Journal of Marketing), INFORMS Long

Term Impact Award (Marketing Science), Frank M. Bass Award (Marketing Science), and Berry Book Prize (American Marketing Association). His research has also been featured in numerous mass-media outlets including The Wall Street Journal, The Financial Times, The Economist, and Advertising Age. Prior to joining Tuck, Peter was Professor of Marketing, George and Edythe Heyman Faculty Fellow, and marketing department doctoral program coordinator at New York University’s Stern School of Business. He has also held faculty appointments at UCLA and Peking University.

Dhruv GrewalBabson College

Dhruv Grewal (PhD Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on the broad areas of value-based marketing strategies, retailing, pricing and services. He currently serves as an area editor for Journal of Marketing, and on the ERB of

Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and on the advisory board for Journal of Retailing. He was awarded the 2013 University wide Distinguished Graduate Alumnus from his alma mater Virginia Tech, the 2012 Lifetime Achievement Award in Pricing (AMA Retailing & Pricing SIG), the 2010 Lifetime Achievement Award in Retailing (AMA Retailing SIG), the 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the AMS Cutco/Vector Distinguished Educator Award in May 2010. He was co-editor of Journal of Retailing (2001-2007). He has also coauthored a number of books: Marketing Research, Marketing, M Series: Marketing and Retailing Management. He has won a number of awards for his teaching: 2005 Sherwin-Williams Distinguished Teaching Award, SMA, 2003 AMA, and Award for Innovative Excellence in Marketing Education, 1999 AMS Great Teachers in Marketing Award.


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Sunil GuptaHarvard University

Sunil Gupta is the Edward W. Carter Professor of Business Administration at Harvard Business School. His current research is in the area of digital technology and its impact on consumer behavior and firm strategy. His previous research focused on customer management, pricing, and return on marketing investment. He has published two books and over

80 articles, book chapters, cases and notes on these topics. His research has won several awards including the 1993, 2002, and 2009 O’Dell Award and the 1998 and 2005 Paul Green Award of the Journal of Marketing Research for the most significant contribution in the field of marketing; the 1998, 2000, and 2003 Marketing Science Institute award for the best paper; the 2004 best paper award for the Journal of Interactive Marketing and the 1999 best paper award for the International Journal of Research in Marketing. Prior to joining Harvard, Sunil was the Meyer Feldberg Professor of Business at Columbia Business School and Assistant Professor at UCLA. Sunil holds a Bachelor’s degree in Mechanical Engineering from the Indian Institute of Technology, an MBA from the Indian Institute of Management, and a PhD from Columbia University.

Zeynep Gürhan-CanliKoç University

Zeynep Gürhan-Canli is Migros Professor of Marketing at Koç University, Istanbul, Turkey. She completed her PhD in marketing at New York University Stern School of Business. Prior to joining Koç University, she was a tenured faculty member at Ross School of Business, University of Michigan. Her current research focuses on consumer information processing in

relation to branding and corporate image (brand relationships, co-branding, brand extensions, brand communications, corporate social responsibility), consumer fears and experiences, and corporate responsibility strategy. She has published several articles in leading academic journals such as Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing Research. She is an associate editor for the Journal of Consumer Research and International Journal of Research in Marketing. She is on the Editorial Review Boards of the Journal of Consumer Psychology and Journal of International Marketing. She is currently serving as a member of the academic board of American Marketing Association and Association for Consumer Research. She served as a faculty fellow at several doctoral consortia and is the director of the graduate school of business at Koç University.


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Rebecca HamiltonGeorgetown University

Rebecca Hamilton is Professor of Marketing at Georgetown University’s McDonough School of Business. She received her PhD from the MIT Sloan School of Management in 2000 and was on the faculty at the University of Maryland’s Robert H. Smith School of Business from 2000-2014. Professor Hamilton’s research focuses on consumer decision making

and the effects of consumers’ information processing strategies on their attitudes and choices. Her research has been published in journals such as the Journal of Consumer Research, Journal of Marketing Research, Organizational Behavior and Human Decision Processes and Harvard Business Review. She received the Erin Anderson Award for an Emerging Female Scholar and Mentor in 2011 and was recognized by the Marketing Science Institute as a Young Scholar in 2007. She currently serves on the Board of Directors for the Association for Consumer Research, as an Associate Editor for the Journal of Consumer Research and the Journal of the Academy of Marketing Science, and on the Editorial Review Boards of the International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Interactive Marketing, Journal of Marketing, and the Journal of Marketing Research.

Ryan HamiltonEmory University

Ryan Hamilton is an Associate Professor of Marketing at Emory University’s Goizueta Business School. He received his PhD in Marketing from Northwestern University’s Kellogg School of Management and a BS in Applied Physics from Brigham Young University. His research investigates shopper decision making: how brands, prices, and choice architecture influence

decision making at the point of purchase. He is a leading scholar in the area of retailer price image, exploring how customers form subjective store-level price impressions and how those impressions influence consumer behavior. His findings have been published in Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Management Science, Organizational Behavior and Human Decision Processes, and Marketing Letters. His research findings have been covered in The New York Times, The Wall Street Journal, Time, USA Today, The Financial Times, CNN Headline News, and Harvard Business Review. Ryan is the proud father of five young children, which means that he spends much of his time exhausted and slightly rumpled. It also means he has some cover for his unabashed enthusiasm for Lego and Spongebob Squarepants. He has never run a marathon and has no intention of ever doing so.


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Dominique HanssensUCLA

Dominique Hanssens is the Bud Knapp Distinguished Professor of Marketing at the UCLA Anderson Graduate School of Management. He has served as the school’s faculty chair, associate dean, and marketing area chair. From 2005 to 2007 he served as Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. He is currently

President-Elect of the INFORMS Society for Marketing Science. Dr. Hanssens’s research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. In 2003 he was awarded the UCLA Anderson School’s Neidorf ‘decade’ teaching award, in 2007 he was the recipient of the Churchill Lifetime Achievement Award of the American Marketing Association, in 2010 he was elected a Fellow of the INFORMS Society for Marketing Science, and in 2013 he received the AMA Mahajan Award for Career Contributions to Marketing Strategy Research. Professor Hanssens’ consulting experience covers strategic marketing problems such as allocating marketing resources, assessing long-term marketing effectiveness and growing customer and brand equity. He is a founding partner of MarketShare, a global marketing analytics firm headquartered in Los Angeles.

Jan HeideUniversity of Wisconsin-Madison

Jan B. Heide is the Irwin Maier Chair in Marketing at the University of Wisconsin-Madison. He is also a Professorial Fellow, Department of Marketing and Management, University of Melbourne, and a Senior Research Associate, Judge Business School, University of Cambridge. His research, whose primary focus is on inter-organizational relationships, has been

published in the Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, Academy of Management Journal, Academy of Management Review, and Journal of Law and Economics. He is an Associate Editor for the Journal of Marketing and the Journal of Marketing Research, and has served or is currently serving on the Editorial Review Boards for Marketing Science, Academy of Management Review, Journal of Retailing, and Managerial and Decision Economics. Jan is a previous winner of the Harold Maynard award from the Journal of Marketing, and a three-time winner of the Louis W. Stern Award. Jan teaches courses to Undergraduate, Masters, Executive and PhD students. He has won several teaching awards, including a University of Wisconsin system-wide award.


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Mark HoustonTexas A&M University

Mark B. Houston (PhD Arizona State, MBA University of Missouri, B.S. Southwest Baptist University) is Department Head, Professor of Marketing, and Blue Bell Creameries Chair in Business at Texas A&M University. Mark is also affiliated with Arizona State University’s Center for Services Leadership and the University of Münster (Germany). His research on channels,

movies, and innovation strategy has been published in Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Financial and Quantitative Analysis, among others. He is Associate Editor of Journal of Service Research and Journal of the Academy of Marketing Science. Mark has served as President of the AMA Academic Council (2012-2013), and has co-chaired the AMA Summer Educators’ Conference (2005) and the AMA/Sheth Foundation Doctoral Consortium (2010). He has received teaching awards at the national (Academy of Marketing Science), university (University of Missouri), and college levels (TCU’s Neeley School of Business; Saint Louis University’s Cook School of Business). He has conducted research, consulting, and/or exec education activities with many firms, including AT&T, Caterpillar, Dell, IBM, INGAA, Marriott.com, and WellPoint. Prior to joining Texas A&M in 2014, Mark was a chaired full professor served at TCU.

Tomas HultMichigan State University

Tomas Hult ([email protected]) is Byington Endowed Chair and Professor of Marketing and International Business in the Eli Broad College of Business at Michigan State University. At MSU, he also serves as Director of the International Business Center (MSU-CIBER). Tomas Hult is President of the Sheth Foundation, Executive Director of the Academy of International Business,

and has been Editor of the Journal of the Academy of Marketing Science (2009-2015). He has published more than 50 articles in premier journals across international business, marketing, strategic management, and supply chain management. Tomas has served AMA in roles such as vice president of international activities, program chair of the AMA summer conference, review board member of Journal of Marketing since 2000, and track chair on several occasions. He has also been responsible for raising about $15 million for Michigan State University. A native of Sweden, Hult is the 75th most-cited ‘scientist in economics and business’ for 1997-2007 (Thomson Reuters), 6th most influential management scholar who received their degrees since 1991 (Aquinis et al. 2012), and an Elected Fellow of the Academy of International Business. More information about Tomas Hult can be found at http://global.broad.msu.edu/hult.


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51

Iris HungNational University of Singapore

Iris Hung is Professor of Marketing at Fudan University. She received her PhD in Marketing from HKUST in 2008. Her research considers how cognitions and feelings impact consumer decision making, self-control and prosocial behavior. She has published in leading marketing journals including Journal of Consumer Research, Journal of Consumer

Psychology, Journal of Marketing Research, and Personality and Social Psychology Bulletin.

Jeff InmanUniversity of Pittsburgh

Jeff Inman joined the faculty of the Katz Graduate School of Business at the University of Pittsburgh in 2000 and in 2008 assumed the position of Associate Dean of Research and Faculty. He is Past-President of the Association for Consumer Research and an academic trustee at the Marketing Science Institute. His research focuses on shopper and consumer

decision-making. He is on the editorial board of the leading marketing journals, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Marketing Science, the Journal of Consumer Psychology, and the Journal of Retailing. He is also an associate editor at JMR and JM. He has taught classes in marketing research, advanced research methods, scanner data, and marketing management. He recently developed a new course on shopper analytics. Jeff received his BS degree in mechanical engineering from General Motors Institute (now Kettering University), his MBA from Indiana University, and his Ph.D. from the University of Texas. His work has appeared in the many of the most prestigious business journals, including the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Retailing, and California Management Review. He enjoys running and playing videogames.


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52

Sandy JapEmory University

Sandy Jap is the Goizueta Term Chair and Professor of Marketing. Her research focuses on the development and management of interorganizational relationships such as how to create and manage strategic partnerships over time, how to balance their risks and rewards, and the dark side of collaborations. She has also conducted research on the use

and impact of online reverse auctions in industrial procurement. Her research has been conducted across numerous industries, is multi method in nature, and has been published in a variety of journals and books, including: Management Science, Journal of Marketing Research, Journal of Marketing, Organization Science, Sloan Management Review, California Management Review, and Harvard Business Review as well as an array of special issue journals related to channel management, salesforce management, competition, and eCommerce. She has won numerous research awards and grants and is an editorial board member at JMR and Marketing Letters and an area editor at IJRM. Prior to joining Goizueta in 2001, she was on the faculty of the Sloan School of Management at the Massachusetts Institute of Technology. In 2009 she was a Visiting Associate Faculty member at the Wharton School at the University of Pennsylvania in 2009. She teaches channel strategy across all programs and the PhD marketing strategy seminar. She received her PhD from the University of Florida (Go Gators!).

Gita JoharColumbia University

Gita V. Johar (PhD NYU 1993; MBA Indian Institute of Management Calcutta 1985) has been on the faculty of Columbia Business School since 1992 and is currently the Meyer Feldberg Professor of Business. She served as the school’s Senior Vice Dean from 2011 to 2014 and as the inaugural Vice Dean for Research from 2010 to 2011. Professor

Johar currently serves as an editor of the Journal of Consumer Research. Professor Johar’s expertise lies in consumer psychology, focusing on how consumers react to marketing efforts, especially advertising, promotions and sponsorship. She also examines the influence of consumer self-control and perceptions of control on decision-making and consumption. This research has implications for the design of effective communication strategies. Professor Johar has also published cases on consumer adoptions of new products and on marketing and advertising planning and teaches courses on Advertising and Branding, Global Immersion: India, Global Immersion: Myanmar, Research Methods, and Consumer Behavior to MBA, Executive MBA and PhD students.


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George JohnUniversity of Minnesota

Professor George John earned his B.Tech in Aeronautical Engineering from IIT-Madras, India in 1974, his MBA from the University of Illinois at Urbana-Champaign in 1976 and his PhD in Marketing from Northwestern University in 1981. From 1981-1987, he served on the Marketing faculty at the University of Wisconsin, Madison. In 1987, he moved to the Carlson School

of Management, University of Minnesota, where he currently holds the General Mills-Gerot Endowed Chair in Marketing. His research interests center on salesforce issues, channels of distribution and high technology marketing, with a recent methodological emphasis on field experimentation. He has published extensively on these topics in the Journal of Marketing Research, Journal of Marketing, Marketing Science, Journal of Law, Economics and Organization, Organization Science, and Strategic Management Journal. He is a ‘Highly Cited Researcher’ in the Economics/Business category of the Web of Science at http://www.isihighlycited.com. He is also active in executive education and expert witness consulting on these topics.

Eli JonesTexas A&M University

Dr. Eli Jones is Professor of Marketing, new Dean of the Mays Business School, and Lowry and Peggy Mays Eminent Scholar at his alma mater, Texas A&M University. From July 1, 2012 until June 30, 2015, he was Dean of the Sam M. Walton College of Business and the Sam M. Walton Leadership Chair at the University of Arkansas. From July 1, 2008 until

June 30, 2012, he served as Dean of the E. J. Ourso College of Business and the E. J. Ourso Distinguished Professor of Business at Louisiana State University (LSU). Professor Jones was at the University of Houston for 11 years. There he was Assistant Professor, Associate Professor with tenure, Full Professor, Associate Dean for Executive Education Programs and, prior to that, the founding Executive Director of the Sales Excellence Institute at the University of Houston. He has published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Personal Selling & Sales Management, Management Science, and Journal of Applied Psychology, among others. He has received Excellence in Teaching awards on the university, national, and international levels. He teaches strategic selling, advanced professional selling, key accounts selling, sales leadership, and marketing strategy at the undergraduate and MBA levels, and a PhD seminar on marketing strategy. Before becoming a professor, Jones worked in sales and sales management for three Fortune 100 companies.


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Constantine KatsikeasUniversity of Leeds

Constantine Katsikeas is Associate Dean (Faculty) and the Chair of the Marketing Division, holds the Arnold Ziff Research Chaired Professorship in Marketing and International Management, and is the founder of the Global and Strategic Marketing Research Center at Leeds University Business School. His interests are global marketing and exporting, customer service, sales

management, marketing strategy, strategic alliances and competitive strategy. He has published widely and his articles have appeared in Journal of Marketing, Strategic Management Journal, Organization Science, Journal of International Business Studies, Decision Sciences, Journal of International Marketing, Journal of World Business, Journal of the Academy of Marketing Science, and other journals. He is the Editor-in-Chief of Journal of International Marketing and Area Editor of Journal of the Academy of Marketing Science. He is the recipient of the AMA Global Marketing SIG’s 2013 Excellence in Global Marketing Award for outstanding research that has significantly influenced the direction of global marketing, the 2006 AMA Foundation Hans B. Thorelli 5-Year Research Award, and the 1999 S. Tamer Cavusgil Award for the best Journal of International Marketing article that advances the practice of international marketing management. He serves on the editorial board of several scholarly academic journals and is an active member of the AMA, AIB, AIB, and EMAC.

Amna KirmaniUniversity of Maryland

Amna Kirmani is Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. Her research interests include persuasion knowledge, behavioral signaling, social influence, and branding. Her work has been published in several journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and

Journal of Consumer Psychology. Her papers have won the Paul Green Award in the Journal of Marketing Research, the Maynard Award in the Journal of Marketing, the Best Paper Award in the Journal of Advertising and Article of the Year at AMA TechSIG. She is Editor-in-Chief at the Journal of Consumer Psychology, a Policy Board member of the Journal of the Association for Consumer Research, and President of the Association for Consumer Research.


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Ajay KohliGeorgia Tech

Ajay K. Kohli is the Gary T. and Elizabeth R. Jones Chair at Georgia Tech. He has previously taught at Emory University, Harvard Business School and The University of Texas at Austin. Dr. Kohli’s research focuses on market orientation, sales management and B2B marketing. He has received several awards including the Alpha Kappa Psi award (MSI/Paul

Root award), the inaugural Sheth Foundation/Journal of Marketing award, and the Sheth best-paper award. He is one of three recipients of the 25-year (AMA doctoral) Consortium Fellow Excellence award for his year. He is an ISBM Fellow, a recipient of the Mahajan award for marketing strategy research, and the College-wide Jack G. Taylor Teaching Excellence Award (UT-Austin). He is among the 100 most cited authors in Business and Economics combined in a decade. Two of his articles are among the 10 most cited Journal of Marketing articles in a quarter century. Dr. Kohli has served as the editor-in-chief of the Journal of Marketing. He has served as the founding Associate Dean and Director of doctoral programs at the Goizueta Business School, Emory University. Dr. Kohli’s undergraduate degree is from IIT-Kharagpur, PGDM (MBA) from IIM-Calcutta and PhD from the University of Pittsburgh.

Manfred KrafftUniversity of Muenster

Manfred Krafft is director of the Institute of Marketing and full professor at University of Muenster, Germany. Prior to his current position, he was the Otto Beisheim Endowed Chair of Marketing at WHU. He earned his PhD from the University of Kiel, Germany. Currently, he serves as editor-in-chief of Journal of Personal Selling & Sales Management. He is also a member

of the editorial review boards of several leading academic journals. Manfred is known for his academic contributions in CRM, direct marketing and sales management. His papers have been published in, among others, Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Service Research. Manfred was the winner of the inaugural Practice Prize of the INFORMS Society for Marketing Science. His books on International Direct Marketing, Sales Management, and Retailing in the 21st Century have appeared in French, English, German, and Korean.


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Aradhna KrishnaUniversity of Michigan

Dr. Aradhna Krishna received her PhD from New York University in 1989, her MBA from the Indian Institute of Management, Ahmedabad in 1984 and her BA in Economics from Delhi University in 1979. Besides the Ross school, she has also spent time at Columbia University, New York University, Hong Kong University of Science and Technology and the

National University of Singapore. She is considered the pioneer of the field of sensory marketing. She defines sensory marketing as sub-conscious triggers that affect how people make purchase and consumption decisions. Her research explores ways in which a products look, feel, taste, sound, and smell contribute to how it is perceived, and how people respond to it. She held the first academic conference on sensory marketing, has edited a research book on the subject, written a popular press book on the subject, and runs a sensory marketing research laboratory. In addition to sensory marketing, she works on designing winning cause marketing and corporate social responsibility programs, and on constructing engaging pricing and promotion policies. She has more than fifty published articles which have appeared in the most prestigious outlets including the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Harvard Business Review among others.

V KumarGeorgia State University

V. Kumar (VK), the Regents Professor, Lenny Distinguished Chair & Professor in Marketing, and the Executive Director – Center for Excellence in Brand & Customer Management at Georgia State University. VK is recognized as the Chang Jiang Scholar at HUST; China, Lee Kong Chian Fellow at SMU, Singapore; and has received over Ten lifetime achievement awards in various

areas of marketing including the 2015 Distinguished Marketing Educator Award from the AMS and the Paul D Converse Award. VK has received the Sheth Foundation/JM Award, Robert Buzzell Award, Davidson Award, Paul H. Root Award, Don Lehmann Award, and Gary L Lilien ISMS-MSI Practice Prize Award. He has published over 200 articles in scholarly journals in marketing as well as book chapters. VK has written over 15 books including Managing Customers for Profit, Customer Relationship Management, Customer Lifetime Value, Marketing Research, Profitable Customer Engagement, Statistical Methods in CRM, and International Marketing Research. VK spends his ‘free’ time visiting business leaders to identify challenging problems to solve. Recently, VK has been chosen as a Legend in Marketing where his work is published in a 10 volume encyclopedia with commentaries from scholars worldwide. Finally, VK is the current Editor-in-Chief of the Journal of Marketing.


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Cait LambertonUniversity of Pittsburgh

Cait Lamberton is Associate Professor and Ben L. Fryrear Fellow in Marketing at the Katz Graduate School of Business at the University of Pittsburgh. Beginning with her dissertation work on the way that differently-organized assortments could alter consumer perceptions and choice, Cait has continued to research the ways that apparently small changes in the

environment or social context could generate important consumer outcomes, studying effects ranging from brand preference to interest in commercial sharing systems and, more recently, responses to government actions. In recognition of her research, Cait was selected as a Young Scholar by the Marketing Science Institute and received the Association for Consumer’s Research’s Early Career Award for distinguished scholarly contributions. Cait teaches consumer behavior at the undergraduate, MBA, PhD and executive levels, while also working on consulting projects in private industry and for the US government. This active engagement with her students and community placed her on Poets & Quants ‘Top 40 under 40’ list of business school professors. She has a BA in English Literature from Wheaton College and an MBA and PhD from the University of South Carolina.

Angela LeeNorthwestern University

Angela Y. Lee joined the marketing faculty at the Kellogg School in 1995. She is a consumer psychologist and her expertise is in consumer learning, emotions and goals. Her research focuses on consumer motivation and affect, cross-cultural consumer psychology, and nonconscious influences of memory on judgment and choice. Her publications appear in both

marketing and psychology journals. She was the recipient of the 2006 Stanley Reiter Best Paper Award for her research on self-regulation and persuasion, and the 2002 Otto Klineberg Award for the best paper on international and intercultural relations. She currently serves on the editorial boards of the Journal of Consumer Research and the Journal of Marketing Research. Angela is a fellow of the Society of Experimental Social Psychology, a past president of the Association for Consumer Research, and a board member of the American Marketing Association. Angela is a native of Hong Kong where she worked as a fund raising consultant for nonprofit organizations before entering academia. She received her BBA from the University of Hawaii, an MPhil in Economics from the University of Hong Kong, and a PhD in Marketing from the University of Toronto.


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Don LehmannColumbia University

Donald R. Lehmann is George E. Warren Professor of Business at Columbia University Graduate School of Business. His research interests include modeling choice and decision making, meta-analysis, the introduction and adoption of innovations, and the measurement and management of marketing assets (customers and brands). He has taught

courses in marketing, management, and statistics at Columbia, and has also taught at Cornell, Dartmouth, and New York University. He has published in and served on the editorial boards of Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science, and was the founding editor of Marketing Letters and editor of the International Journal of Research in Marketing. In addition to numerous journal articles, he has published several books: including Market Research and Analysis, Analysis for Marketing Planning, Product Management, Meta Analysis in Marketing, and Managing Customers as Investments. He has won best paper awards from several journals, multiple lifetime achievement awards, and is a Fellow of both the Association for Consumer Research and the Informs Society for Marketing Science. Professor Lehmann has served as Executive Director of the Marketing Science Institute and as President of the Association for Consumer Research.

Katherine LemonBoston College

Katherine (Kay) Lemon holds the Accenture Professorship at Boston College’s Carroll School of Management and is the Chair of the Marketing Department. Her research interests include the dynamics of customer-firm relationships, customer management, and customer experience management. She served as editor of the Journal of Service Research, and is

the Executive Director-Designate of the Marketing Science Institute. Her research appears in leading marketing journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and the Journal of Service Research. She received the Early Career Contributions to Marketing Strategy Research Award recognizing her contributions to marketing strategy, the Elsevier Research Scholar of the Year Award (2008), and has received several best article awards for her research, including the 2009 Sheth Foundation/Journal of Marketing Award, given each year to the article that has made long-term contributions to the theory and practice of marketing. Kay has consulted with and taught senior executives at leading global companies. Professor Lemon received her PhD from the University of California, Berkeley. Before joining the Carroll School, she taught at the Harvard Business School and Duke University.


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Wendy LiuUniversity of California San Diego

Dr. Liu studies the psychology of judgment and decision making, focusing on consumer choice, social interactions, and well-being. Her recent research topics include decision processes, self-control decisions, risky choices, happiness, and prosocial behavior. Dr Liu received her PhD in marketing from the Stanford Graduate School of Business.

Mary Frances LuceDuke University

Mary Frances Luce is the Robert A. Ingram Professor of Business Administration at the Fuqua School of Business at Duke University. She is a member of the marketing area and has recently taught the marketing core. She is was recently a co-editor of the Journal of Consumer Research. Her research interests lie in consumer behavior, medical decision-making,

and the effects of negative emotion on decision behavior. Her recent research has appeared in American Journal of Bioethics, Emotion, Journal of Consumer Research and Health Psychology.


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Deborah MacInnisUniversity of Southern California

Debbie MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration and Professor of Marketing at USC’s Marshall School of Business. She has served as Vice Dean for Undergraduate Programs and Vice Dean for Research at Strategy at Marshall. Debbie’s current research interests center on the role of emotions in consumer behavior. She is also

interested in research on branding, including brand extensions, brand attachment, and brand betrayal. She has published over 60 academic papers in some of the field’s leading academic journals and has received the Journal of Marketing’s Alpha Kappa Psi and Maynard Awards for the papers that make the greatest contribution to marketing thought. She has also received the Long-Term Contribution Award from the Review of Marketing Research. Debbie, who is co-author of a leading textbook on consumer behavior, has served as Conference Co-Chair, Treasurer, and President of the Association for Consumer Research. She has also served as Associate Editor and then Co-Editor of the Journal of Consumer Research. She is currently Theory Development Editor at the Journal of Marketing and is on the Editorial Review Boards of the Journal of Consumer Research and the Journal of Consumer Psychology.

Puneet ManchandaUniversity of Michigan

Puneet Manchanda is Isadore and Leon Winkelman Professor and Professor of Marketing at the University of Michigan’s Ross School of Business. He holds a PhD and MPhil in Business from Columbia University. His research interests are broad, covering marketing and strategy questions in a wide variety of industries. From a methods point of view, he uses tools from Bayesian

econometrics and empirical industrial organization. His recent work has focused on peer effects, digital marketing, services, e-commerce, mobile marketing and platforms. He loves LBS and London.


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61

Murali MantralaUniversity of Missouri

Murali K. Mantrala is Sam M. Walton Distinguished Professor of Marketing and Chair, Marketing Department, at University of Missouri, Columbia. His previous positions include J.C. Penney Associate Professor at the University of Florida, Gainesville, Manager at ZS Associates, Evanston, Illinois, and visiting appointments at Bar-Ilan, Chicago, Cologne, Columbia, Duke,

ISB, Loughborough, Rutgers, Vanderbilt, Washington-St. Louis, and WHU Koblenz universities. Murali holds a PhD in Marketing from Northwestern University, MBAs from the University of Minnesota, Minneapolis, and Indian Institute of Management, Calcutta, and a bachelor’s degree in Physics from University of Delhi. Murali has published papers on two-sided platform marketing, sales resource allocation, compensation design, and retail pricing strategies in leading research journals. Two of his papers in JMR were finalists for the O’Dell Award, while two others in Marketing Science (MKS) and Journal of Interactive Marketing won the Frank M. Bass Award in 1998 and the 2013 Best Paper Award respectively. Murali is currently Co-Editor of Journal of Retailing and serves/served on the editorial boards of JM, MKS, JAMS, and JPSSM. He co-chaired the 43rd AMA Sheth Foundation Doctoral Consortium at MU in 2008. In 2010, he received the Humboldt Research Award from the Alexander Humboldt Foundation in Berlin, Germany.

Leigh McAlisterUniversity of Texas at Austin

Leigh McAlister is the Ed and Molly Smith Chair in Business Administration at the McCombs School of Business, University of Texas at Austin. She received her PhD from Stanford University and she served on the faculties of University of Washington and MIT before joining University of Texas at Austin. She has won many teaching awards and research

awards including JMR’s O’Dell Award, JR’s Davidson Award. In 2014, she received the Mahajan Award for Lifetime Achievements in Strategy Research and was named the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator. Long associated with the Marketing Science Institute, she served there as Executive Director from 2003-2005. Currently her research focuses on determinants of firm value and implications of web communications and she serves as Area Editor for these topics at Journal of Marketing and Marketing Science.


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Geeta MenonNew York University

Geeta Menon is the 11th Dean of the Undergraduate College at NYU’s Stern School of Business, the Abraham Krasnoff Professor of Global Business and Professor of Marketing. She has been on Stern’s Marketing faculty since 1990 and has served as department chair (2004-08). In 2015, she was named one of the 20 most influential global Indian women in

business and the arts by The Economic Times. As a researcher, she studies consumer memory, information processing and emotions in the contexts of survey methodology, advertising of health information and risk perception. Her work has been published in leading journals such as Journal of Consumer Research, Journal of Marketing Research and Organizational Behavior and Human Decision Processes, and has been funded by the National Institutes of Health and the American Diabetes Association. She is the past President of the Association for Consumer Research (ACR), and has served as the Associate Editor of the Journal of Consumer Research and the Journal of Marketing Research. She cherishes her role as a mentor to doctoral students. She is the recipient of the Citibank Award for excellence in teaching at NYU Stern. She received her PhD in Business Administration from the University of Illinois at Urbana-Champaign.

Robert MeyerUniversity of Pennsylvania Robert Meyer is the Frederick H. Ecker/MetLife Insurance Professor and Co-Director of Wharton’s Risk Management and Decision Processes Center. He is currently the editor-in-chief of the Journal of Marketing Research, and an associate editor for the Journal of Marketing. He has previously served as co-editor of Marketing Letters, and associate editor of the Journal

of Consumer Research, JMR, and Marketing Science. He has also served on the editorial review board of several major journals. Professor Meyer’s research focuses on consumer decision analysis, sales response modeling, and decision making under uncertainty. His work has appeared in a wide variety of professional journals and books, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Risk and Uncertainty, Marketing Science, Management Science, and Risk Analysis. Professor Meyer joined the marketing faculty in 1990 after spending eight years on the faculty of the Anderson Graduate School of Management at UCLA, and two years at the Graduate School of Industrial Administration at Carnegie-Mellon University. At Wharton Professor Meyer has served as chair of the Marketing Department and Vice Dean of Wharton’s doctoral programs.


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Natalie MizikUniversity of Washington

Natalie Mizik is J. Gary Shansby Endowed Chair in Marketing Strategy and Professor of Marketing at the University of Washington Foster School of Business. Natalie’s research centers on examining financial performance consequences of marketing strategies and activities, developing new metrics for marketing assets (Brand Energy), and building empirical models

for assessing the value of intangible marketing assets. Natalie has published research in a broad set of substantive areas including Branding, Strategy, Managerial Myopia, Customer Satisfaction, and Direct-to-Physician Pharmaceutical Marketing. Her current work explores myopic management practices and consequences of earnings inflation through real activity versus accounting accrual manipulation, corporate branding, and applications of natural language processing tools in marketing. Her research has appeared in top academic marketing and management journals. An award-winning teacher and researcher, Dr. Mizik has served on the faculty of the Columbia Graduate School of Business, UNC Kenan-Flagler Business School, and as a visiting professor at the MIT Sloan School of Management before she joined UW.

Wendy MoeUniversity of Maryland

Wendy Moe is Professor of Marketing and Director of the Masters of Science in Marketing Analytics at the University of Maryland’s Robert H. Smith School of Business. She is an expert in online and social media marketing with a focus on analytics and intelligence. Professor Moe is a highly published academic with her research appearing in numerous leading

business journals. She is also the author of Social Media Intelligence (Cambridge: 2014). Professor Moe has been recognized by the American Marketing Association and the Marketing Science Institute as a leading scholar in her field with the Howard Award, the Young Scholar Award, the Erin Anderson Award and the Buzzell Award. She serves on the advisory board of the Wharton Customer Analytics Initiative as well as on the editorial boards of Journal of Marketing, Journal of Marketing Research, Journal of Interactive Marketing and International Journal of Research in Marketing. Professor Moe has been on the faculty at the University of Maryland since 2004. Prior to that, she was on the faculty at the University of Texas at Austin. She holds a PhD, MA and BS from the Wharton School at the University of Pennsylvania as well as an MBA from Georgetown University.


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Elizabeth MooreUniversity of Notre Dame

Elizabeth S. Moore is Associate Professor of Marketing, University of Notre Dame. Her research interests are marketing in society, impacts of marketing on children, and intergenerational family studies. Professor Moore’s research has been recognized with ‘Best Article’ Awards from both the Journal of Consumer Research, and (twice) the Journal of Public

Policy & Marketing: she has also published her research in the Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Business Ethics. In addition, she serves on multiple editorial boards, and served as associate editor at JPPM. She has worked with the Kaiser Family Foundation to investigate online food marketing to children, and has provided expert testimony to the U.S. Federal Trade Commission, the Institute of Medicine, and the Centers for Disease Control and Prevention. Her current research centers on the impacts of marketing on childhood obesity, as well as intergenerational influences on consumption behavior. Prior to joining Notre Dame, she served on the faculties of Boston College and the University of Illinois. Professor Moore is the recipient of teaching awards at Notre Dame and Illinois. She graduated from Mount Holyoke College and earned her PhD from the University of Florida.

Christine MoormanDuke University

Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University. Chris’ research examines the nature and effects of learning and knowledge utilization by consumers, managers, organizations, and financial markets. It has been published in the Journal of Marketing Research, Journal of Marketing,

Journal of Consumer Research, Marketing Science, JPP&M, International Journal of Research in Marketing, Academy of Management Review, Administrative Science Quarterly, and Harvard Business Review and supported by grants from MSI, ISBM, and NSF. Chris is founder of The CMO Survey (www.cmosurvey.org) and author of Strategy from the Outside In: Profiting from Customer Value—winner of the 2011 Berry Book Prize. Chris has served on the Board of Directors and chair of the Marketing Strategy SIG for the AMA, as Director of Public Policy for ACR, and as an Academic Trustee for MSI. Chris is currently an Associate Editor for JM and JMR. Chris received the 2012 Paul D. Converse award for significant contributions to the field of marketing and the 2008 Mahajan Award for Career Contributions to Marketing Strategy.


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Vicki MorwitzNew York University

Vicki Morwitz is the Harvey Golub Professor of Business Leadership and Professor of Marketing at the Stern School of Business, New York University. She received a B.S. in computer science and applied mathematics from Rutgers University, an M.S. in operations research from Polytechnic University, and an M.A. in statistics and a Ph.D. in marketing from the Wharton

School at the University of Pennsylvania. Her research interests include self prediction, behavioral aspects of pricing, and the effectiveness of public health communication. She teaches the marketing core, marketing research, and judgment and decision-making. Her work has appeared in many journals including American Journal of Public Health, Harvard Business Review, International Journal of Forecasting, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Management Science, and Marketing Letters. She served as President of the Society for Consumer Psychology (2011-2012) and as a member of SCP’s executive board (2010-2013). She is currently co-editor of JCR, has served as an Associate Editor for JCP and JMR, and is on the editorial board of Marketing Letters. She co-chaired the annual North American ACR conference (2006) and SCP’s first international conference (2012). She is co-chairing the 2016 SCP doctoral consortium.

Sridhar NarayananStanford University

Sridhar Narayanan is an Associate Professor of Marketing at the Graduate School of Business, Stanford University. He received his PhD from the University of Chicago in 2005 and has been at Stanford since July 2005. Before his PhD, he worked as a Sales and Marketing manager at Unilever, after receiving a BE in Electrical Engineering and an MBA, both from

the University of Delhi, India. Sridhar’s research focuses on the empirical analysis of marketing problems. His work has studied the marketing of drugs, with a focus on how it influences physician learning about new drugs. In other work, he has studied the effects of online advertising and social effects. He has a particular interest in the application of Bayesian methods to solve computational and estimation challenges in problems of marketing and industrial organization. His research has been published in the leading journals of marketing, such as Marketing Science, Journal of Marketing Research and Quantitative Marketing and Economics. Sridhar teaches MBA elective courses on Marketing Analytics and a PhD course on Bayesian methods. Previously he also taught the core Marketing Management course and an elective course on Green Marketing in the MBA program.


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Oded NetzerColumbia University

Oded’s research centers on one of the major business challenges of the data-rich environment of the 21st century: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms’ decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences

and understand how customer choices change over time, and across contexts. His research has won multiple awards and has been published in the leading scholarly journals. He serves on the editorial board of several leading journals including: Marketing Science, Management Science, Quantitative Marketing and Economics, and International Journal of Research in Marketing. Oded teaches the core marketing course to MBA and undergraduate students, a course in Marketing Research to MBA and Executive MBA students, a doctoral course on empirical research in marketing, as well as several executive education programs.

Michael NortonHarvard University

Michael I. Norton is a Professor at the Harvard Business School. He is the co-editor – with Derek Rucker and Cait Lamberton – of the forthcoming Cambridge Handbook of Consumer Psychology, and the co-author – with Elizabeth Dunn – of Happy Money: The Science of Happier Spending. In 2012, he was selected for Wired Magazine’s Smart List as one of ‘50

People Who Will Change the World’ and his TEDx talk, How to Buy Happiness, has been viewed more than 2.5 million times.


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Robert PalmatierUniversity of Washington

Robert W. Palmatier is Professor of Marketing, and he holds the John C. Narver Chair of Business Administration at the University of Washington’s Foster School of Business. He is also the research director of UW’s Center for Sales and Marketing Strategy. He earned his bachelor’s and master’s degrees in Electrical Engineering from Georgia Institute of Technology,

as well as an MBA from Georgia State University, a doctoral degree from the University of Missouri, and post-doctoral studies at Kellogg School of Management at Northwestern University. Prior to entering academia, Professor Palmatier held various industry positions, including President & Chief Operating Officer of C&K Components and European General Manager at Tyco-Raychem Corporation. He also served as a U.S. Navy Lieutenant onboard nuclear submarines. His research has appeared in Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Retailing, Journal of Consumer Psychology, Journal of Academy of Marketing Science, and International Journal of Research in Marketing. He will be the incoming editor-in-chief for the Journal of the Academy of Marketing Science beginning on June 1, 2015. His publications have received the Harold H. Maynard, Lou W. Stern, and the American Marketing Association Best Services Article awards.

Lisa PeñalozaKEDGE Business School

Lisa Peñaloza is Professor, Kedge Business School, Bordeaux, France, where she teaches cultural branding strategy, qualitative research methods, and consumer culture. Her ethnographic research uses interviews, photographs, and film to document how consumers and marketers together produce identity, community, and economic value in the marketplace. Her

published research appears in such journals as the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Management, Marketing Theory, Consumption, Markets and Culture, Journal of Macromarketing, and the International Journal of Sociology and Social Policy. She has produced two documentary films: Generaciones: Cutural Identity, Memory, and the Market details market development in South Texas (2005, 47 minutes), and Inside the Mainstream (with M. Barnhart) focuses on credit and debt in the US (2009, 27 min); and has authored a play, Dinner with Marx and Baudrillard, set in a small town on the Turkish Mediterranean, where former student activists, now successful career professionals, debate the politics of consumption versus labor. She is former editor of the journal Consumption, Markets, Culture, and a co-editor of the forthcoming Routledge Companion to Ethnic Marketing (2015) and of the textbook, Marketing Management: A Cultural Approach (Routledge, 2012).


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Jaideep PrabhuUniversity of Cambridge

Jaideep Prabhu is Professor of Marketing and Jawaharlal Nehru Professor of Indian Business and Enterprise at Judge Business School, University of Cambridge. He has held positions at Cambridge, Imperial College London, Tilburg University (the Netherlands), and UCLA. His research interests are in marketing, innovation, strategy and international business. In particular, he

studies various cross-national issues concerning the antecedents and consequences of innovation. He is the co-author of Jugaad Innovation described by the Economist as “the most comprehensive book yet” on the subject of frugal innovation.

Linda PriceUniversity of Arizona

Linda L. Price (BA, MBA University of Wyoming, PhD University of Texas at Austin) is Underwood Family Professor of Marketing at University of Arizona. Linda is immediate Past President of the Association for Consumer Research, serves on the AMA Executive Academic Council, the Advisory Board for Journal of Consumer Research, Academy of Marketing Science

Board of Governors, the Sheth Foundation, and other editorial boards including JM, JCR and AE for JAMS. She is research faculty of Center for Services Leadership Network. Linda has received many marketing honors including the 2015 AMA CB SIG Lifetime Achievement Award, the 2013 Academy of Marketing Science Cutco/Vector Distinguished Educator Award for Lifetime Contributions to Marketing Scholarship and the 2013 College of Business Distinguished Alumni Award from University of Wyoming. Linda’s theory and research is published in leading journals, and combines qualitative and quantitative methodologies to examine consumer identity and adaptation, social influence and network interactions. Her research has been and is currently funded by a variety of agencies including USDA, and Marketing Science Institute. She has published books, chapters and over 70 articles that have collectively garnered over 7,000 citations, and mentored many PhD students who are now leading marketing scholars.


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Stefano PuntoniErasmus University

Stefano Puntoni is a professor of marketing at the Rotterdam School of Management, Erasmus University. He is a former MSI Young Scholar and the recipient of various grants and awards. Stefano’s research investigates the social, emotional, and cognitive determinants of consumer behavior, with an emphasis on the consequences of globalization for consumers. His

work has appeared in leading journals including the Journal of Consumer Research, Journal of Marketing Research, Management Science, and Organizational Behavior and Human Decision Processes. He holds a PhD in marketing from London Business School. Stefano’s teaching expertise is in the areas of marketing strategy and brand management. He has taught at Lancaster University, London Business School, Bocconi University, and the American University in Cairo. The Financial Times named him a ‘Professor to Watch’. Stefano is a generally happy and cheerful person with a tendency to speak too fast in a thick Italian accent. His jokes are funny but not as funny as he thinks.

Rebecca RatnerUniversity of Maryland

Rebecca Ratner is Professor of Marketing at the Robert H. Smith School of Business. She received a PhD in social psychology from Princeton University in 1999. Prior to her position at Maryland, she was assistant and associate professor at the University of North Carolina at Chapel Hill. Ratner’s research explores factors underlying suboptimal consumer

decision making and focuses on variety seeking, motivation, and the influence of social norms. Her research has appeared in marketing, psychology, and decision-making journals, including Journal of Consumer Research, Journal of Personality and Social Psychology, Journal of Experimental Psychology, and Organizational Behavior and Human Decision Processes. Ratner has taught courses on marketing management, marketing research, and consumer behavior to MBA students, undergraduate students, and executives. She currently serves as co-editor for Journal of Marketing Research.


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Rebecca ReczekOhio State University

Rebecca Walker Reczek received her PhD in marketing from The University of Texas at Austin in 2006. Dr. Reczek’s research focuses on the area of consumer behavior. Specifically, her research has explored consumer lay theories, inference making, and social influence. Given her interest in consumer well-being, she has explored these theoretical interests in the substantive

domains of food and health decision making, consumer response to sustainable products, and consumer disposal practices. Current projects continue to explore these areas, as well as consumers’ online behavior and consumer-to-consumer persuasion. Dr. Reczek’s research has appeared in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Marketing Science, the Journal of Consumer Psychology, the International Journal of Research in Marketing, the Journal of Public Policy & Marketing, Marketing Letters, and the Journal of Business Logistics. Dr. Reczek is on the Editorial Review Board of the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Public Policy & Marketing. She has won multiple awards for her teaching and research, including being named a 2013 MSI Young Scholar and receiving the 2014 Early Career Award from the Society for Consumer Psychology.

Americus ReedUniversity of Pennsylvania

Americus Reed, II is the Whitney M. Young Jr., Professor of Marketing at the Wharton School, University of Pennsylvania, where he has served on faculty since 2000. An avid fitness enthusiast, part time drummer and tireless educator, Americus’ primary research and consulting areas are in brand equity and Identity Loyalty – the study of creating and fostering ‘brand

communities’ that transcend the utilitarian aspects of products to actualize iconic levels of symbolic identity and self-expression; connect to deep levels of emotional and social affiliation, and cultivate lifelong relationships with consumers. In 2005, his academic work in this area received honorable mention for the prestigious Robert Ferber Award for academic impact in the Journal of Consumer Research (JCR) and in 2009 he received JCR’s Best Paper Award. Americus has authored more than 40 articles, book chapters and cases on the topic. He teaches customer analysis, branding and consumer psychology to undergraduate, graduate, doctoral and executive students.


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Werner ReinartzUniversity of Cologne

Werner Reinartz is a Professor of Marketing at the University of Cologne, and the Director of the Center for Research in Retailing (IFH), Germany. Professor Reinartz holds a PhD in Marketing from the University of Houston (1999). His research interest and expertise focuses on the subjects of marketing strategy, retailing, customer relationship management (CRM),

and service strategies. His work in these domains has been recognized with major academic awards, such as the 1999 AMA Doctoral Dissertation Competition, the 2001 Don Lehmann Award for the Best Dissertation-Based Research Paper to be published in Journal of Marketing Research or Journal of Marketing, the 2003 and 2005 MSI/Paul Root Award of the Journal of Marketing, Finalist for the 2009 O’Dell Award, and the 2011 Sheth Foundation/Journal of Marketing Award for long-term contribution to the marketing discipline. He has published extensively in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, International Journal of Marketing, and Journal of Service Research. In addition, his research was presented in five different feature articles in Harvard Business Review. Furthermore, he is area editor at the Journal of Marketing and International Journal of Research in Marketing as well as a member of the editorial boards of Marketing Science and Journal of Retailing. In 2010, he was the host of the INFORMS Marketing Science Conference in Cologne.

John RobertsUniversity of New South Wales

John researches in the areas of marketing strategy, consumer response modeling, and branding. He has won the American Marketing Association’s John A. Howard Award for the top Doctorate in the U.S., its William O’Dell Award for the most influential piece of research published in the Journal of Marketing Research published five years previously, and its

Advanced Research Techniques Forum Best Paper Award. He has been a finalist in the Society for Marketing Science John D Little Award for the top marketing science paper three times and Runner-Up in its Best Marketing Practice Award three times. John sits on the Editorial Boards of the Journal of Marketing Research, Journal of Forecasting, Marketing Science, International Journal of Research in Marketing, Quantitative Abstracts in Marketing and Review of Marketing Science. He is winner of the Australian and New Zealand Academy of Marketing Distinguished Researcher and Distinguished Educator Awards, as well as winning its Best Paper Award three times. He is the first marketing academic to be made a Fellow of the Australian Academy of Social Sciences and in 2011 was awarded the Australian Marketing Institute’s Sir Charles McGrath Award for lifetime contributions to marketing.


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Deborah Roedder JohnUniversity of Minnesota

Deborah Roedder John is the Curtis L. Carlson Chair in Marketing at the Carlson School of Management, University of Minnesota. She holds a PhD in Marketing from the Kellogg Graduate School of Management. She is an expert in the area of consumer behavior, and is well known for her work in consumer branding and children’s consumer behavior.

Her work appears in leading marketing journals, and has been featured in national media, including Business Week, U.S. News & World Report, The New York Times, MSN, Time, and AOL News. Professor John is a past president of the Association for Consumer Research, and a past associate editor for the Journal of Consumer Research. She currently serves as an associate editor for the Journal of Consumer Psychology, and is a member of the editorial boards of the Journal of Consumer Research, Journal of Marketing Research, and Journal of Public Policy & Marketing. She teaches brand management and research methods at the undergraduate, MBA, PhD, and Executive Education levels. Her consulting activities include providing strategic guidance for branding issues and serving as an expert witness in trademark and brand dilution litigation.

Roland RustUniversity of Maryland

Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is Executive Director of the Center for Excellence in Service and the Center for Complexity in Business. He is Visiting Chair in Marketing Research at Erasmus University and International Research

Fellow of Oxford University’s Center for Corporate Reputation. Lifetime achievement honors include the AMA Irwin McGraw-Hill Distinguished Marketing Educator Award, AMA Fellow, INFORMS ISMS Fellow, EMAC Fellow, Fellow of the American Statistical Association, the Converse Award, and an honorary doctorate from the University of Neuchatel, as well as the top career contributions awards in services, marketing research, marketing strategy and advertising. He has won numerous article and book awards, including four best article awards from the Journal of Marketing. He was Editor of the Journal of Marketing, founded the Frontiers in Service Conference, and was founding Editor of the Journal of Service Research. He is VP of External Relations for EMAC, and Editor-Elect of IJRM. He has consulted with many leading companies worldwide. A national class distance runner, he has been inducted into the DePauw University Athletic Hall of Fame.


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Lisa ScheerUniversity of Missouri

Lisa K. Scheer is the Emma S. Hibbs Distinguished Professor and marketing doctoral program coordinator at the University of Missouri’s Trulaske College of Business. She’s published in Journal of Marketing Research, Journal of Marketing, Academy of Management Journal, International Journal of Research in Marketing (IJRM), Journal of the Academy of Marketing

Science (JAMS) and Journal of International Marketing as well as other journals. Lisa has served as co-director of the last two ISBM PhD Camps and co-chaired AMA’s 2012 Summer Educators’ Conference, 2002 Winter Educators’ Conference and the 2008 AMA-Sheth Doctoral Consortium. One of two dozen scholars currently honored as ISBM Fellows by the Institute for the Study of Business Markets, Lisa serves on ISBM’s Leadership Board and previously was on AMA’s Academic Council. Editorial boards include Journal of Marketing, IJRM, Journal of Retailing, JAMS, Journal of International Marketing and others. Dr. Scheer has been a visiting scholar, thought leader, featured or keynote speaker in the USA, Austria, Belgium, Germany, the Netherlands, Switzerland, Turkey and the UK. Research interests include business-to-business relationships, implementation of marketing strategy, service relationships and interfirm innovation, with emphasis on trust, interdependence, fairness, relationship marketing and dark side behavior in relationships. Lisa received her PhD from Northwestern University.

David SchmittleinMassachusetts Institute of Technology

David Schmittlein joined the MIT Sloan School of Management as John C Head III Dean in October, 2007. He has led expansion of MIT Sloan’s global visibility, worked with the faculty to create new mission-driven education programs, developed enhanced learning experiences for current students, and invested to develop and disseminate business knowledge

that has impact and will stand the test of time. Under his leadership, MIT Sloan has created four international executive boards, launched three new degree programs, expanded the size and prominence of the standing faculty, overseen the completion of Sloan’s new campus, enhanced alumni engagement, and as a result seen annual giving increase by over 100 percent. Prior to MIT Sloan, Dean Schmittlein served on the faculty at The Wharton School of the University of Pennsylvania from 1980 until 2007. Dean Schmittlein received a PhD and M.Phil. in Business from Columbia University and B.A. in Mathematics (magna cum laude) from Brown University. His research assesses marketing processes and develops methods for improving marketing decisions, and has been published in leading Marketing, Management, Economics and Statistics journals. Dr. Schmittlein serves on the Advisory Board for the School of Economics and Management of Tsinghua University, and is a Trustee of The Conference Board.


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Jaideep SenguptaHKUST

Jaideep Sengupta is Chinese Estates Professor of Business at HKUST. He received a PhD in Management from UCLA, an MBA from the Indian Institute of Management, Calcutta, and a BTech from the Indian Institute of Technology, Madras. Jaideep’s research adopts an information processing perspective to examine the effects of marketing communications and the

mechanisms underlying these effects. His early work contributed to an understanding of theoretical issues relating to persuasion and attitude strength; some of his later research continues to build on those themes while examining the efficacy of a variety of communication tactics ranging from flattery to the use of sex in advertising. His recent work uses information processing insights to obtain an understanding of consumer behavior in several other domains as well, such as impulsivity and self-control, product anthropomorphism, perceptions of health risks, etc. Many of these investigations represent collaborative effort with current and ex-PhD students, with whom Jaideep particularly enjoys working. Jaideep’s research has been published in Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology. From 2010 onwards, he has served as an Associate Editor at JCR. He also serves on the Editorial Boards at JMR and JCP.

Baba ShivStanford University

Baba Shiv’s research expertise is in the area of neuroeconomics, with specific emphasis on the role of neural structures related to emotion and motivation in shaping decisions and experiences. His recent work examines the interplay of the brain’s ‘liking’ and ‘wanting’ systems and its implications for marketing, innovation and leadership. His research has won numerous awards

including the William O’Dell award for an article that made the most significant, long-term contribution to marketing theory and practice. Two of his research publications received the Citation of Excellence from Emerald Management Reviews (Top 50 Management Articles in 2005 and 2009). In 2001, he was identified by the Marketing Science Institute as one of the future leaders of the next generation of marketing academics.


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Deborah SmallUniversity of Pennsylvania

Deborah Small is an Associate Professor of Marketing and Psychology at the Wharton School of the University of Pennsylvania with a secondary appointment in the Psychology Department. Her research and teaching interface psychology and economics, examining fundamental processes that underlie human judgment and decision making. She studies decision

making in many contexts, including charitable giving, terrorism, negotiation, buyer and seller behavior, and couples’ financial decision making. Her work has been published in leading academic journals in Marketing and Psychology and has been described in many popular news stories and books. She currently serves as an associate editor of the Journal of Marketing Research and on several editorial boards. She received her PhD in Psychology and Behavioral Decision Research from Carnegie Mellon University and her BS from the University of Pennsylvania. Professor Small is a strong supporter of doctoral students. She has served on 12 dissertation committees, served as the advisor for 3 students, and co-authored 9 papers with students. She won the ‘Wharton Iron Prof’ award in 2014 for a presentation based on research conducted in collaboration with three talented doctoral students. She also helped found a joint PhD program in Marketing and Psychology at the University of Pennsylvania.

Dilip SomanUniversity of Toronto

Dilip Soman is a behavioural scientist and does research on interesting human behaviours and applications to choice architecture, consumer welfare, policy and financial well-being. He is a professor at the Rotman School of Management at the University of Toronto, the director of the university’s India Innovation Institute, and the coordinator of the Behavioural

Economics in Action research cluster. He is the author of over 50 research papers and several books, including the forthcoming The Last Mile (University of Toronto Press). In his past life, he has degrees in engineering and management, worked in sales and advertising, consulted for several organizations, and taught at Colorado, Hong Kong and now in Toronto. When not working, he spends time on photography, reading, taking weekends seriously and agonizing over successive Indian cricket teams.


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Alina SorescuTexas A&M University

Alina Sorescu is Associate Professor of Marketing and holder of the Rebecca U. ‘74 and William S. Nichols III ‘74 Professorship at the Mays Business School, Texas A&M University. She studies business models, innovation, product portfolio decisions, branding, and measuring the financial value of marketing actions. Her research has appeared in Marketing

Science, Journal of Marketing Research, Journal of Marketing, Journal of Retailing and other journals. Her research awards include the AMA John A. Howard Dissertation Award, the AMS Mary Kay Dissertation Award, the AMA Winter Conference Best Paper in the Marketing and Technology track, the Strategic Management Society Conference on Big Bang Innovation Best Paper Award and the Ricky Griffin Research Excellence Award. Her teaching awards include the Montague Center for Teaching Excellence Scholar Award and the university level Association of Former Students Distinguished Teaching Award. Alina serves on the editorial board of the Journal of Marketing where she was recognized with the best reviewer award. Alina is PhD Coordinator in the Department of Marketing and she believes that the best part of her job is working with doctoral students.

Raji SrinivasanUniversity of Texas at Austin

Raji Srinivasan is Professor of Marketing and Spurgeon Bell Centennial Fellow at the Red McCombs School of Business, University of Texas at Austin. Professor Srinivasan received her PhD from Pennsylvania State University and an MBA from the Indian Institute of Management, Ahmedabad, India. Her papers have appeared in the Journal of Marketing, International Journal

of Research in Marketing and Management Science. Her research interests are in the areas of organizational innovation and marketing metrics. She is the inaugural winner of the Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor (2009) and American Marketing Association’s Varadarajan Award for Early Career Contributions in the area of marketing strategy and management (2010).


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Raj SrivastavaSingapore Management University

Rajendra Srivastava is Provost and Deputy President, Singapore Management University. A leading authority on the impact of marketing on business performance, his current work focuses on business model innovation, marketing metrics, value of market-based intangible assets (brands, channels) and management of growth and risk. This research has influenced

both theory and practice on topics ranging from marketing accountability and strategic metrics across the globe. His paper linking market-based assets and market-facing business processes to shareholder value in the Journal of Marketing received the Maynard Award, the MSI/Paul Root Award, as well as the AMA/Sheth Foundation Award – the only paper to ever receive all three awards. Professor Srivastava has worked closely with industry and has provided executive training and consultancy services in Technology/B2B and Services across the Americas, Europe, and Asia. Raj has served on the faculties of the University of Texas at Austin and Emory University. He has been a visiting professor at London Business School, Indian School of Business and Helsinki School of Economics. He holds a B.Tech. (Mechanical Engineering) from Indian Institute of Technology, Kanpur, MS (Industrial Engineering) from University of Rhode Island, and MBA and PhD in Business from University of Pittsburgh.

David StewartLoyola Marymount University

David W. (Dave) Stewart is President’s Professor of Marketing and Law at Loyola Marymount University in Los Angeles. Dave has previously held faculty and administrative appointments at Vanderbilt University, the University of Southern California, and the University of California, Riverside. He currently serves as editor of the Journal of Public Policy and Marketing and has

previously served as editor of the Journal of Marketing and the Journal of the Academy of Marketing Science. Dave has authored or co-authored more than 250 publications and ten books. His most recent book is a three volume series entitled Handbook of Persuasion and Social Marketing (Praeger, 2015). His research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing and methodological approaches to the analysis of marketing data. Dr. Stewart has been awarded the Elsevier Distinguished Marketing Scholar Award by the Society for Marketing Advances and the Cutco/Vector Distinguished Marketing Education Award by the Academy of Marketing Science. He has also received the American Academy of Advertising Award for Outstanding Contributions to Advertising Research. He earned his BA in psychology from Northeast Louisiana University and his MA and PhD in psychology from Baylor University.


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K SudhirYale University

K. Sudhir is James L. Frank Professor of Marketing, Private Enterprise and Management and Director of the China India Insights Program at the Yale School of Management. He also has a secondary appointment in the Yale Economics Department. He leads the quantitative academic-industry research partnerships at the Yale Center for Customer Insights

(YCCI). While his primary contributions are in the structural empirical industrial organization literature in marketing, his research spans a range of substantive topics and methodological approaches. Substantively, he is currently pursuing a research agenda on emerging markets. Sudhir’s papers have received the Little Award, the Bass award and the Lehmann award; and have been finalists/honorable mentions for the Green, Wittink, and IJRM Best Paper Awards. Two of his dissertation papers were nominated to the final ten for the ISMS Long-Term Impact Award from 2009-11. Sudhir currently serves as Senior Editor at Marketing Science; he has previously served as an Associate Editor at Marketing Science, Journal of Marketing Research, Management Science and Quantitative Marketing and Economics and on the Editorial Boards of the Journal of Marketing and Journal of Retailing. He received his PhD from Cornell University and was an assistant professor at NYU’s Stern School from 1998-2001.

Gerard TellisUniversity of Southern California

Gerard J. Tellis (PhD Michigan) is Professor, Neely Chair of American Enterprise, and Director of the Center for Global Innovation, at the USC Marshall School of Business. He is also Distinguished Professor of Marketing Research, Erasmus University, Rotterdam, a Director of Research at the Judge Business School, and a Fellow of Sidney Sussex College,

Cambridge University, UK. Dr. Tellis is an expert in innovation, advertising, pricing, new product growth, emerging markets, global market entry, and quality. He has published 5 books and over 100 papers (http://www.gtellis.net ) that have won over 20 awards, including the Long Term Marketing Science, Frank M. Bass, William F. Odell, Harold D. Maynard (twice), and Converse award for lifetime contributions to research. His Google Scholar cites are over 12,000. He is Vice President of External Affairs of ISMS and an Associate Editor of Marketing Science and Journal of Marketing Research. Previously he was a Trustee of the Marketing Science Institute, Treasure of ISMS, and Sales Development Manager at Johnson and Johnson.


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Debora ThompsonGeorgetown University

Debora V. Thompson is an associate professor of Marketing at the McDonough School of Business, Georgetown University. She earned a PhD in Marketing from the Robert H. Smith School of Business at the University of Maryland. Her research interests focus on consumers’ judgment and decision making, information processing, and persuasion. Professor Thompson

uses psychological principles to predict how consumers form preferences and recommend effective marketing strategies. Her research on how consumers balance their desire for product capability and ease of use has won several awards given by the American Marketing Association, including the Howard Dissertation Award and the Donald Lehmann Award for best dissertation-based paper published in the Journal of Marketing Research. She was a MSI Young Scholar in 2011 and her work has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing and Harvard Business Review. She currently serves on the editorial review board of Journal of Marketing, Journal of Marketing Research, and the Journal of Consumer Research.

Harald van HeerdeMassey University

Harald van Heerde (PhD 1999, University of Groningen, the Netherlands) is Research Professor of Marketing at Massey University, Auckland, New Zealand and Extramural Fellow at Tilburg University, the Netherlands. His research uses econometric models to measure the effectiveness of marketing. His work has appeared in the leading journals such as the

Journal of Marketing (JM), the Journal of Marketing Research (JMR) and Marketing Science. Van Heerde is the recipient of the William O’Dell Award for Long-term Impact (JMR), the Paul Green Best Paper Award (JMR), the Informs Society of Marketing Science Long-term Impact Award and the International Journal of Research in Marketing (IJRM) Best Paper Award. His papers have been award finalists on thirteen more occasions. Van Heerde serves as an Associate Editor at Marketing Science and IJRM, and as an Editorial Board member at JM and JMR. Van Heerde has attracted over NZ$2 million in research grants from the Netherlands Organization for Scientific Research, the New Zealand Royal Society Marsden Fund, the Australian Research Council, and the Marketing Science Institute. Van Heerde is Academic Trustee at AiMark, the institute for Advanced International Marketing Knowledge. Van Heerde has consulted for companies such as Unilever, Miller Breweries, and Aztec (Australia).


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Stijn van OsselaerCornell University

Stijn M.J. van Osselaer is Professor of Marketing at Cornell’s Johnson Graduate School of Management. His research focuses on branding, customer loyalty, and the influences of learning, memory, and cognition in consumers’ decisions. Stijn’s work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and

several other scientific journals. He is an Associate Editor at the Journal of Consumer Research and serves on the editorial review boards of the Journal of Marketing, Journal of Consumer Psychology, and International Journal of Research in Marketing. At Johnson, Stijn teaches the core Marketing course. He previously taught at the University of Chicago’s Booth School of Business, London Business School, and Rotterdam School of Management. In 2012-2013, he was a visiting research scholar at the University of Colorado’s Leeds School of Business. Stijn is the current President of the Society for Consumer Psychology, co-chaired the 2010 annual conference of the Association for Consumer Research (ACR), and served as a member of ACR’s Board of Directors. He has won awards for research, teaching, and service.

Beth WalkerColorado State University

Beth Walker (PhD, Pennsylvania State University) is the newly appointed Dean of the College of Business at Colorado State University. Prior to being named Dean, Beth was Chair of the Department of Marketing and AT & T Professor of Services Marketing and Management, and Associate Dean for the W. P. Carey MBA at Arizona State University. Beth’s research

interests center in the marketing strategy domain, focusing on cross-functional working relationships and isolating the characteristics of high-performance account managers. Her research has been published in the Journal of Marketing, Journal of Marketing Research, MIT Sloan Management Review, Journal of the Academy of Marketing Science, Journal of Services Research. Beth and her co-authors received the 2011 Harold H. Maynard Award, Journal of Marketing, reflecting the most significant contribution to marketing theory and thought. Beth is currently serving on the Board of Directors for the American Marketing Association. She also served as the president of the American Marketing Association Academic Division as well as an elected member of Academic Council, the governing board of the AMA for educators.


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Brian Wansink Cornell University

Brian Wansink is the John Dyson Professor of Marketing, the Director of the Cornell Food and Brand Lab and Co-Director of the Center for Behavioral Economics in Child Nutrition Programs and co-founder of the Smarter Lunchrooms Movement at the Dyson School of Applied Economics & Management at Cornell University, Ithaca NY. He earned his Ph.D. in marketing at

Stanford (1990) and was marketing professor at the Amos Tuck School at Dartmouth College (1990–1994), the Vrije Universiteit in Amsterdam (1994–1995), and the Wharton School at the University of Pennsylvania (1995–1997) and the Julian Simon Faculty Scholar and Professor of Marketing, Nutritional Sciences and Agricultural and Consumer Economics at the University of Illinois at Urbana–Champaign (1997–2005). He is also the author of over 150 peer-reviewed papers and of the best-selling book Mindless Eating: Why We Eat More Than We Think (2006) and of the recently released book Slim by Design: Mindless Eating Solutions for Everyday Life (Sept. 2014).

Klaus WertenbrochINSEAD

Klaus is Professor of Marketing at INSEAD and launching editor of the European Marketing Academy’s (EMAC) Journal of Marketing Behavior. He holds a PhD and an MBA from the University of Chicago and an M.Sc. (Diploma) in Psychology from the Darmstadt University of Technology in his native Germany. Before joining INSEAD in 1999, he taught at Duke

University and then at Yale University. Klaus also held appointments as Visiting Professor of Marketing at UC Berkeley in 2009 and at Wharton from 2010 to 2013.Klaus’s research focuses on behavioral economics and its strategic marketing and public policy implications, especially on consumer self-control problems with a focus on overconsumption and overspending. His current research is on social justice and redistribution. His work has appeared in the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, and Psychological Science, among others. Klaus won the 2005 O’Dell award and the 1995 AMA dissertation award, a competition he co-chaired in 2014/15. He was also a finalist for the 2006 and 2009 Journal of Consumer Research Best Article Awards. Klaus was an Associate Editor for JCP and has been serving on the Editorial Boards of JCR and JMR, among others, for many years.


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William L. WilkieUniversity of Notre Dame

William L. Wilkie is the Nathe Professor of Marketing at the University of Notre Dame. His research centers on consumer behavior and marketing in society. In 2012, the American Marketing Association Foundation inaugurated the ‘William L. Wilkie “Marketing for a Better World” Award,’ (winners to date are Philip Kotler (2013), Jagdish Sheth (2014), and Alan

Andreasen (2015). Professor Wilkie has received the AMA’s highest recognition, the ‘Distinguished Marketing Educator Award,’ a ‘Lifetime Achievement Award’ from AMA’s MASSIG, Canada’s Pollay Prize, and is an AMA Fellow. He has also received Notre Dame’s ‘President’s Award’ and the Outstanding Teacher Award, voted by Notre Dame’s graduating seniors. Dr. Wilkie served as President of the Association for Consumer Research and was named one of the 25 ‘Most-Cited Authors in Marketing’ during a 25-year period: one article was named a ‘Citation Classic in the Social Sciences’ by the Institute for Scientific Information. Prior to Notre Dame, he served on faculties at Purdue, Harvard, and Florida, as an in-house consultant at the U. S. Federal Trade Commission, and as Visiting Research Professor at the Marketing Science Institute, Cambridge, MA. His undergraduate degree is from the University of Notre Dame and his graduate degrees are from Stanford University.

Juanjuan ZhangMassachusetts Institute of Technology

Juanjuan Zhang is the Epoch Foundation Professor of International Management and Associate Professor of Marketing at the MIT Sloan School of Management. She holds a PhD in Business Administration from the University of California Berkeley and a B.Econ. from Tsinghua University. Zhang studies social interactions and marketing strategies. Her

research covers industries such as consumer goods, social media, and healthcare, and functional areas such as product development, pricing, and sales. Her work combines theoretical and empirical methods, aiming to understand the root cause of market phenomena and derive optimal strategy recommendations. Zhang is a winner of the Frank Bass Award for the best marketing thesis, a two-time finalist for the John Little Award for the best marketing paper, and a Marketing Science Institute Young Scholar. She is an Associate Editor of Management Science and Quantitative Marketing and Economics. She also serves as the VP of Membership of the INFORMS Society for Marketing Science. Zhang teaches Marketing Management at MIT Sloan. Among other recognitions, she has received the MIT d’Arbeloff Fund for Excellence in Education and the Jamieson Prize – the most prestigious of MIT Sloan’s teaching awards.


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Rui (Juliet) ZhuCheung Kong Graduate School of Business

Juliet Zhu is Associate Dean for alumni affairs and for Asia, and Professor of Marketing, at the Cheung Kong Graduate School of Business (CKGSB) in China. Prior to joining CKGSB, she was the Canada Research Chair in Consumer Behavior, and Associate Professor of Marketing at the University of British Columbia, Canada, and Assistant Professor of Marketing at

Rice University, USA. Professor Zhu received her PhD in Business Administration from the University of Minnesota, USA. Professor Zhu has done extensive research on consumer behavior, creativity, and advertising. Her research has been published in leading journals such as Science, the Journal of Consumer Research, and the Journal of Marketing Research, and has been featured in media outlets such as the New York Times, the Wall Street Journal, The Independent, CBC, and Financial Times. She currently is an Associate Editor at the Journal of Marketing Research and the International Journal of Marketing Research. Professor Zhu teaches in the MBA, EE, and EMBA programs. Her teaching interests include consumer behavior, brand management, and philanthropy entrepreneurship.


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Sumaiya AhmedUniversity of New South Wales

Sumaiya Ahmed, is a PhD candidate, at the University of New South Wales, with three years of experience in tutoring and lecturing a range of Marketing courses. The motivation of her work stems from solving important managerial problems. For her thesis, she has developed and applied a model to help managers identify the optimal time to wait before releasing a

DVD that would improve total revenue (for both Box Office and DVD) for a given movie by 2.5% on average. She is passionate about communicating her research, which has been showcased in the Australian media, e.g. The Science Show. She has also presented in conferences, such as the Theory and Practice in Marketing. Her interests are in developing robust models to solve optimisation problems.

Duygu AkdeveliogluUC Irvine

I am a third-year doctoral student in Marketing at the Paul Merage School of Business, University of California, Irvine. My research focuses on social media, social networks, and consumer communities. Social media platforms like Facebook have created new opportunities for consumer interaction. Understanding consumer behavior and the dynamics of

consumer engagement in such settings become critically important to essential issues in marketing. My dissertation aims to provide an understanding of culturally shaped relationships of social media in online consumptionscapes, explore changing structural properties in social media networks, and develop a framework that examines tie strength in consumer communities. Before joining UC Irvine, I received an MS degree in Marketing at Bilkent University, Turkey.


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Thomas AllardUniversity of British Columbia

Thomas’ research interests include self-improvement motives, the positive side of negative emotions, and the psychological implications of pricing on consumer behavior. His research has been published in the Journal of Consumer Research. Prior to joining the Sauder School of Management, University of British Columbia, he received his Master’s degree in Marketing and

Bachelor’s degree in Finance from HEC Montreal.

Sidney AndersonFlorida State University

Sidney Anderson is a PhD Candidate in Marketing in the College of Business at Florida State University. His current work focuses on the intersection of clinical quality and the patient experience. Specifically, this includes investigating the interaction between clinical and experiential quality to inform theory and practice about ways to increase hospital productivity and patient

satisfaction. He received a BS in Computer Information Systems and a Masters in Business Administration from the University of Central Missouri. Prior to his research career, Sidney worked 11 years as a data conversion consultant for corporate, government, and university clients. He has presented his research at national conferences such as American Marketing Association and Decision Sciences Institute. He is a McKnight Fellow, and currently serves as the ex officio of the PhD Project’s Marketing Doctoral Student Association after serving as its President (2014) and Vice President (2013).


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Ozgun AtasoyBoston University

Ozgun Atasoy is a Marketing doctoral student at Boston University’s Questrom School of Business and expects to graduate in May 2016. He studies consumers’ judgment and decision making. Specifically, he specializes on consumers’ financial decision making. He has MA in Economics degrees from the University of Maryland College Park, and Sabanci

University. He has a BA in Economics and a BSc in Mathematics from Bogazici University. In his spare time, he likes playing basketball, playing the piano, and writing short articles for Scientific American.

Sumitra AuschaitrakulMcGill University

Sumitra Auschaitrakul is a doctoral student in marketing in the Desautels Faculty of Management at McGill University, Canada. She has a B.A. in Communication from Thammasat University and M.B.A. in Marketing and Finance from the NIDA Business School, Thailand. Her research focuses on marketplace interactions between consumers and firms, as well

among consumers themselves. In the area of consumer-to-firm interaction, Sumitra is investigating the effect of anticipated firm interaction on attitude gap of consumers. In the area of consumer-to-consumer interaction, Sumitra’s research investigates the effect of self-disclosure in peer-to-peer markets on product evaluation. Sumitra has presented her research at annual conferences of the Association for Consumer Research and the Society for Consumer Psychology.


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Tatiana BarakshinaUniversity of Illinois at Chicago

With an MBA degree from Bradley University (USA) and 12 years of industry experience in marketing research (managing international projects, working in Russia and USA, being elected as Council member of European Society for Marketing and Opinion Research), I am currently a 3rd year PhD student at the University of Illinois at Chicago. In my dissertation, I am looking

at decision-making mechanisms used by patients (medical consumers) while making emotionally difficult choices.

Alix BaraschUniversity of Pennsylvania

Alix Barasch is a fourth-year PhD student at The Wharton School of the University of Pennsylvania. Her research examines social aspects of consumption and falls into two major streams. One stream investigates how people decide what to share with others. In this stream, Alix investigates the motivations that drive people’s photo-taking behaviors and their decisions to transmit

information via word-of-mouth. A second stream of research explores prosocial behaviors and and their signal value. In this stream, Alix studies what motivates people to do good deeds and how they perceive other prosocial actors. Alix graduated summa cum laude from Duke University with a Bachelor of Science in Psychology and a minor in Chemistry. After graduating, she worked at MDRC, a non-profit organization dedicated to education policy research. Prior to entering the doctoral program, Alix spent a year as a Fulbright Scholar at the University of Macau. She loves dancing and is currently suffering from dog withdrawal.


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Maren BeckerUniversity of Cologne

Maren Becker is a fourth-year doctoral student at the Department of Retailing and Customer Management, University of Cologne, Germany. Her research interest focuses on advertising effectiveness. Specifically, she examines how different execution and content strategies influence TV advertising effectiveness for different types of FMCG brands. As

part of her doctoral training, Maren successfully completed several quantitative PhD courses concerning for example ECM, VAR, DL models etc. Maren holds a bachelor’s degree in International Business and a master’s degree cum laude in strategic Marketing from the University of Maastricht. For her master-thesis, she was granted a scholarship from the University of Ontario Institute of Technology (UOIT) in Canada where she also worked as a Research Assistant. Additionally, she also won the best thesis award in 2010 of the business administration faculty. Prior to joining the doctoral program at the University of Cologne, Maren worked as a senior research analyst at the Nielsen Company.

Mark BenderUniversity of Pittsburgh

Mark Bender is a doctoral candidate in marketing at the University of Pittsburgh working under the supervision of Dr. Tansev Geylani and Dr. Esther Gal-Or. In his research Mark applies game theoretic and economic tools to study substantive issues in marketing. His research interests include digital marketing, online platforms, and two sided-markets. Of

particular interest to Mark are questions related to daily deal websites, crowdfunding websites, and media streaming platforms. Mark has presented his research at numerous conferences including Marketing Science, Frank M. Bass Frontiers of Research in Marketing Science, and Platform Strategy Research Symposium. Mark is a recipient of the Doris and Douglas Bernstein PhD Student Teaching award. Prior to entering the doctoral program, Mark earned bachelor’s degrees in economics (with honors) and history from Washington and Jefferson College (Summa Cum Laude; Phi Beta Kappa) as well as a master’s degree in economics from the University of Pittsburgh.


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Amita BhadauriaUniversity of Wisconsin-Milwaukee

Amita Bhadauria is a doctoral candidate at the University of Wisconsin, Milwaukee and has an MBA with a concentration in marketing from the same institution. Broadly, her research interests lie in the field of consumer behavior and she primarily uses lab experiments and field data. Her dissertation focuses on investigating the effect of aesthetics on consumer creativity

and ethical decision making while taking into account the psychographics of consumers such risk taking tendency and the degree of affinity towards beauty in general. Additionally, her dissertation explores how product perception is affected by the aesthetics of anthropomorphized advertisements that are prone to intensify body image consciousness. She is currently working on several research projects, one of which addresses the question of how demographics and psychographics of consumers affect engagement in word of mouth dissemination and product assessments. Her research has been published in International Journal of Marketing Studies and Global Journal of Management and Business Research. Her teaching experience and interests include Consumer Behavior, Market Research and Social Media Marketing. Prior to joining the University of Wisconsin, Milwaukee, she worked in the advertising division of Google.

Danielle BrickDuke University

Danielle Brick is a PhD student in Marketing at the Fuqua School of Business at Duke University. Her research examines the effects of consumption on relationship outcomes. In particular, she focuses on how brand and interpersonal relationships affect one another, and how they are affected by other factors such as power and resources. Prior to joining the

Marketing Program at Fuqua, Danielle graduated cum laude from Amherst College and conducted neuroendocrinological research at Massachusetts General Hospital.


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Myriam BrouardHEC Montréal

Myriam Brouard is PhD Candidate from HEC Montréal. Having previously completed a Bachelor’s in Commerce from Concordia University, as well as a Major in East Asian Studies from Université de Montréal, she went on to complete a MSc in International Business. Between the Master’s and the PhD, Myriam worked on three continents as an independent

marketing consultant, specializing in brand management. Now in the fourth year of the PhD, she is completing thesis-based work, which is slated for journal submission. Her main research interests include: the integration of media and technology in everyday life, the changes in consumer behaviours and consumer expectations engendered by mainstream compulsive consumption (i.e.: binge-watching), and the link between sales tactics, product design, and consumption escalation. Since Winter 2013, she has been teaching courses in English and French for the Marketing department at HEC Montréal at the B.A., M.Sc., and MBA level. Courses taught include: Marketing Management (BA, MSc), Consumer Behaviour (BA), and Sales, Negotiation, and Sales Management (MBA). Alongside these academic pursuits, Myriam is also very involved in her community, chairing the 2015 edition of the Doctoral Symposium at HEC, as well as volunteering consulting hours to the Tyndale St-George Community Centre in Montreal.

Efe CamurdanKoç University

Efe Camurdan is a 4th year PhD candidate in Marketing at the Koç University/Turkey. His research interests are primarily in the area of consumer behavior with an emphasis on motivation/needs and branding. Efe’s dissertation examines the effects of achievement mindsets that are frequently triggered in the marketplace on consumer evaluations of brands. Specifically,

the first essay establishes the role of achievement mindsets in influencing consumers’ brand attitudes that are based on different comparative claims. The second essay demonstrates achievement mindsets’ differential effect on brand dilution which depends on consumers’ level of self-brand connection. Efe currently has two papers under review and presented his dissertation research at ACR, SCP and EMAC conferences. He also spent a year in University of South Carolina as a visiting Fulbright scholar. Prior to joining the marketing program at Koç University, Efe earned a BS in Business Administration from Bilkent University and worked in companies like Shell and Johnson & Johnson.


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Myoung-Jin ChaeGeorgia Institute of Technology

Myoung-Jin is a PhD candidate in marketing at the Scheller College of Business, Georgia Institute of Technology. Her primary research interest is customer satisfaction in the service industry. Specifically, her research focuses on how service failure by an individual employee of a firm influences customer satisfaction with the firm. In her research, she examines how

different aspects of employee interconnections at work influence this relationship, using survey and scenario based experiments. In other research she examines the relationship between brand personalities and customer engagement. Prior to joining the PhD program, she worked in the marketing department of a life insurance company in Seoul, Korea. She holds a bachelor’s degree in Business Administration and Statistics from Korea University in Korea and a master’s degree in Statistics from Columbia University. In her free time, she enjoys traveling.

Nawar ChakerUniversity of Tennessee

Nawar Chaker is a PhD student in the Marketing and Supply Chain Management program at the University of Tennessee at Knoxville. He joined the department in August 2012. Nawar received a Bachelor of Science degree in Electrical Engineering from the University of Colorado at Boulder. He earned a Master of Business Administration, with an emphasis in Change

Management, from the University of Colorado at Denver. Nawar has work experience in marketing, sales, distribution and engineering. His research interests include personal selling, sales management, and sales cross-functional integration.


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Yimin ChengHKUST

Yimin Cheng is a fourth-year PhD student in marketing at the Hong Kong University of Science and Technology. His dissertation research explores the interface between work and consumption. In one essay, he finds that cost-benefit heuristics that consumers commonly use in goal pursuit are driven by the extent to which they subscribe to the Protestant Work Ethic. For

example, all else equal, consumers with higher work ethic judge a relatively expensive courier service to be more reliable than a cheaper counterpart. In another essay, he finds that belief in the Protestant Work Ethic leads to stronger preference for natural healthcare. In one study, an analysis of publicly available data reveals that countries with higher work ethic have lower Caesarean-section rates, but only if these countries have relatively low (vs. high) medical resources and hence regard C-sections as unfamiliar and unnatural. Yimin’s other research interests include emotion and moral psychology. He was a visiting PhD student at Wharton during Fall 2014, and has served as trainee reviewer for JCR. Prior to commencing doctoral studies at HKUST, Yimin received a bachelor’s degree in marketing from Wuhan University and a master’s degree in enterprise management from Peking University.

Yanlai ChuNational University of Singapore

Yanlai is a PhD candidate from the department of Marketing, NUS Business School. He obtained his bachelor degree in engineering from Wuhan University, and minor in computer science from Huazhong University of Science and Technology. His research interest includes empirical industrial organization, emerging markets, dynamic and static structural modelling. His

dissertation topic is about tax, automobile and environment, and brand equity.


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Anatoli ColicevESSEC

Anatoli Colicev is a PhD candidate in the Decision Sciences concentration. Anatoli completed his bachelor and master’s degree cum laude at University of Cagliari where he majored in Marketing, Statistical Methods for Financial Markets. Anatoli’s research interests lie in the area of marketing-finance interface with a focus on social media marketing strategies.

His dissertation entitled ‘Valuing Social media’ investigates the benefit of social media for brands. He is also interested in branding and supply chain management. He is proficient in SAS, Stata, Eviews, and XL-stat statistical software and in R programming language. Anatoli has presented at various international conferences and has an interesting international background and speaks fluently 4 languages.

Miles CondonTexas Tech University

After starting his academic career in social psychology, Miles transferred to the marketing PhD program and will now be entering his third year at Texas Tech University in Lubbock, TX. His primary research focus broadly involves unconscious processing, with a particular emphasis on priming effects and implicit attitudes. While focusing on these constructs, his

research spans a wide range of consumer behavior topics, including impulse buying and consumer brand equity. Miles is also interested in the consequences of humor in consumer behavior, such as the role of humor in attitude change and branding.


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Andrew CreceliusUniversity of Missouri

Andrew Crecelius is a doctoral candidate entering his fifth year at the University of Missouri. He previously earned his BBA from the University of Notre Dame and his MBA from the University of Missouri. His research focuses on the implementation of relationship marketing strategy at the organizational frontlines. The role of the behaviors of frontline representatives of the firm –

such as salespeople – is of particular interest to him. Andrew’s stream of research on sales prospecting activities with his advisor Srinath Gopalakrishna has been presented at international conferences such as Marketing Science and has been recognized with two MSI grants, including one for the ‘Thought Leadership on the Sales Profession’ competition. Andrew’s dissertation focuses on the impact of networking behaviors by frontline representatives of the firm on customer acquisition outcomes. He conceptualizes frontline networking behaviors as a form of marketing communication executed by the salesperson across the boundaries of the organization. The first essay examines behavioral conditions for effective frontline networking, while the second explores interactions with other marketing communications using a large-scale panel study. Both studies benefit from an ongoing collaboration with a major U.S. insurance company.

Jingyi DuanUniversity of Rhode Island

Jingyi Duan is a PhD candidate at University of Rhode Island. Her research interests include social media consumer behavior, materialism, as well as experiential and hedonic consumption. Jingyi has one research paper accepted to publish on Qualitative Market Research and one publication on Arts Marketing: An International Journal. She also has two

research papers under review. She has presented her research at leading academic conferences including AMA, ACR and AMS. Jingyi’s dissertation examines how sharing purchases and desired consumption items on social media influences consumers’ emotions, product satisfaction and purchase intention. Jingyi has been teaching different marketing courses including Marketing Principles and Social Media Marketing. Prior to her doctoral studies, Jingyi received her Master’s degree from The Chinese University of Hong Kong and worked as a Digital Marketing Officer for two years at Hong Kong.


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Tianzhou (James) DuanMassachusetts Institute of Technology

James is a PhD Candidate at the Massachusetts Institute of Technology studying Marketing. His research focuses on consumer behavior in online shopping and digital goods, including how factors such as product presentation, description, and reviews affect purchasing behaviors. Prior to his PhD studies, James has worked as a Product Manager and Software

Engineer, earning an MBA from Carnegie Mellon’s Tepper School of Business in between. He also holds a BS in Computer Science and a BA in Economics from the University of Maryland, College Park.

Emine ErdoganRutgers University

Emine Erdogan is a doctoral candidate in Marketing Department at Rutgers Business School. Her research interests lie broadly in the area of mindfulness, innovation and marketing strategy. She is a recipient of the Kauffman Foundation Fellowship in Global Research Symposium (2013) and the full scholarship of Turkey Ministry of Education for graduate studies in the USA. Emine

has published two papers in peer reviewed journals (one is forthcoming) and has been an ad-hoc reviewer for several journals and conferences. She has taught Marketing Research at Rutgers University (2015) and served as an assistant editor in Journal of Graduate School of Social Sciences in Pamukkale University (Turkey). She received her BS in Business Administration and MS in Economics from Selcuk University (Turkey). She can be contacted at Rutgers Business School, 1 Washington Park, Newark, NJ 07102. Email: [email protected]


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Patrick FennellLouisiana State University

Patrick Fennell is a fourth year PhD student in the Department of Marketing at Louisiana State University. He has held marketing positions with Fortune 500 companies such as Tech Data, the world’s second largest IT products distributor, and Samsung, where he was responsible for a national award winning territory of over 100 retail outlets, including Sears, Lowe’s, and Best

Buy. Patrick’s research interests include price judgments and service recoveries. His dissertation investigates the unique role of three price judgments in explaining purchase intent and quality perceptions. His work has been presented at the Association for Consumer Research, the American Marketing Association Summer and Winter conferences, and the Society for Marketing Advances, where his work received best paper awards in the pricing and services marketing track in 2014. Patrick was also the recipient of the 2014 Jane K. Fenyo Best Student Paper Award from the Academy of Marketing Science. Patrick received the annual Daryl McKee memorial PhD award, presented by the department in recognition of collegiality, mentoring and program stewardship.

Michael FrechetteSaint Louis University

Michael has several years of industry experience, which includes over ten years living and working in East Asia. Currently in his third year of the doctoral program at Saint Louis University, he is studying a dual track of both International Business and Marketing. Michael’s dissertation is focusing on different types of consumption modes (i.e. P2P, B2C) seen in the contexts of

collaborative and access-based consumption. Other interests are in the areas of social networks, computer mediated exchange, and cross-cultural effects.


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Annetta GrantQueen’s University

Annetta Grant is a PhD Candidate in Marketing at Queen’s University, Canada. Annetta is interested in understanding how the social and cultural context shapes individual consumption practices and markets. Her research examines how an underlying Western belief in progress, or the notion of getting to a better place, shapes businesses and consumption practices.

In her dissertation work, Annetta specifically examines the cultural imperative of consuming new products, as a means to progress, and how this shapes contested understandings of obsolescence. In another research project, Annetta examines how the cultural importance of competition among consumers, as a component of progress, shapes a business platform. She has presented her research at the Association for Consumer Research, and Consumer Culture Theory conferences. Annetta brings a practical perspective to her research. Prior to entering the PhD program, Annetta worked for five years in the marketing departments at Cirque du Soleil, Shell and Travel Alberta.

Marija GrishinUniversity of Kansas

Marija Grishin is a doctoral candidate in Marketing at the University of Kansas. She received her bachelor’s and master’s degree in Marketing from the Faculty of Economics in Skopje, Macedonia. Prior to joining the University of Kansas, Marija worked at the Faculty of Economics in Skopje, Macedonia where she conducted research and taught several marketing

courses. Grishin is currently working on several research projects, with her main focus being in the area of consumer welfare. She examines how consumers make healthy food choices, and is particularly interested in the interplay of endorser type and goal progress on consumers’ food choices. In addition to research, Marija also enjoys teaching. During the fall semester of 2014, she developed the syllabus for Digital and Social Media Marketing and independently taught this new course at the University of Kansas School of Business.


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Linda HagenUniversity of Michigan

Linda is a fourth-year doctoral student in marketing at the Ross School of Business. She investigates how active involvement in the consumption process affects self-evaluative emotions, motivated reasoning, and behavior; with a focus on how consumers regulate their feelings. For instance, in one paper, Linda shows how being served food rather than

serving themselves enables consumers to reject responsibility and prevent guilt, in turn allowing them to eat more unhealthy food. This work is at an advanced stage of review at the Journal of Marketing Research. In another project, Linda investigates how desire for control drives consumers’ preference for large assortments, and how co-production as an alternate source of control can attenuate the problematic lure of large assortments. Her research on inferences of self-agency has been published in Emotion. Before starting the PhD program Linda obtained a Masters in Psychology at Philipps-Universität Marburg (Germany) and gained work experience in an intercultural consulting firm.

Fatima HajjatUniversity of Massachusetts, Amherst

Fatima Hajjat is a PhD Candidate in marketing at the University of Massachusetts, Amherst. She earned an MBA from Texas Tech University and a BSc from Jordan University for Science and Technology, Jordan. In addition to her teaching responsibilities, Fatima is currently working on her dissertation research in which she examines the antecedents and

consequences of reverse psychology in the area of consumer behavior. She is also investigating a number of issues related to integrated marketing communication. A related project, for which Fatima completed a number of studies and at the final stage of writing an article for journal publication, examines the effect of speech rate of service employees’ on consumers’ perceptions of employees and the effect of these perceptions on consumers’ brand perceptions. Fatima is currently working, independently and in collaboration with other researchers and making significant progress, on research projects related to subjective age, social media, and product quality. One article was recently published in the Journal of Emerging Trends in Economics and Management Sciences and some were presented in national conferences.


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David HarmanUniversity of Iowa

David Harman is a PhD candidate in Marketing at the University of Iowa. His academic interests include customer retention and direct marketing, with his current research focused on stochastic customer lifetime value models. He previously worked at AT&T Mobility where he managed the targeting strategy for AT&T’s wireless retention direct marketing

campaigns; the unanswered questions from his professional life influence his research interests. David has an MBA in Marketing from the University of Washington in Seattle, and a BA in Philosophy from St. John’s College in Santa Fe, NM. He enjoys cooking, bicycling, reading, and road trips, time permitting.

Marleen HermansMaastricht University

Marleen Hermans is a doctoral candidate in Marketing at the School of Economics and Business at Maastricht University, The Netherlands. Marleen obtained both a M.Sc. and a Research Master degree with a strong focus on marketing modeling from Tilburg University. Her research focuses on manufacturer-retailer power battles and the consumer and investor responses

it brings about. Currently, she investigates which managerial actions (i.e., price and advertising) manufacturers and retailers can take in various conflict situations to mitigate potential losses. Marleen has presented her research at the EMAC Doctoral Colloquium in Valencia (2014) and various conferences, such as EMAC and Marketing Science. Her teaching experience includes courses both at the Bachelor and Master level, and supervision of various master thesis students. Prior to starting her PhD, Marleen worked for approximately two years as a market researcher and project manager at a research market agency in The Netherlands.


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Sean HingstonYork University

Sean Hingston is a PhD candidate at the Schulich School of Business, York University, Canada. Sean’s primary research interests are in the area of psychological essentialism and theories of artifact categorization. Some of his recent projects explore how beliefs about contagion influence consumers’ assessments of products and other consumers. His work has

been presented at the Society for Consumer Psychology (SCP) and Administrative Sciences Association of Canada (ASAC) conferences. Prior to his doctoral studies, Sean received a BA in psychology from the University of Guelph and an MSc in marketing from the Stockholm Business School. In his spare time, he enjoys performing, composing, and producing music.

Niels HoltropUniversity of Groningen

Niels Holtrop (1986) is a PhD student at the University of Groningen, The Netherlands. His research focuses on the areas of marketing effectiveness, customer relationship management and customer base management. The central tenets in his research are the need for firms to track customer behavior over time, the need to select the right targets for marketing

actions based on their behavior, and the evaluation of these marketing actions. To that end he develops and applies statistical and econometric methods that allow for the monitoring of customer behavior over time, and the identification of the short- and long-run effects of marketing actions targeted at (groups of) these customers. This way, he contributes to the accountability of the marketing department and its actions within the firm in a world increasingly shaped by data analytics. His work and expertise cover a variety of industries, including the insurance, telecommunications and energy industries, as well as the pharmaceutical sector and online retailing.


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David HoughtonSouthern Illinois University

David is a doctoral candidate in Marketing at Southern Illinois University. Prior to his time at SIU, he attended the University of Central Missouri, where he received a Bachelor of Music (BM) degree with a focus in Music Technology (2006), and a Masters in Business Administration (MBA) with a focus in Marketing (2011). While attending school, he had a 12-year

radio broadcasting career at KTBG-FM in Kansas City, Missouri. He held many roles at the radio station, including on-air talent, webmaster, recording engineer, and digital marketing manager. He recorded live performances from over 300 artists and was the recording engineer and co-producer for five studio albums. While at the radio station, he mentored many interns and practicum students from UCM and taught as an adjunct. During this time, he discovered his love for marketing and teaching. David’s current research interests include the antecedents and consequences of the own-vs.-access consumption decision, with a focus on the role of psychological ownership. Recently, David and two co-authors worked on a series of three manuscripts examining the traits and motivations of fantasy sports participants and gamblers, with a focus on the ethical and public policy implications of legalizing pay-to-play fantasy sports.

Katharine HowieUniversity of Mississippi

Katharine Howie is a doctoral candidate in Marketing at The University of Mississippi. She received her MBA from Missouri State University in Springfield, Missouri. Her research interests are primarily related to prosocial consumption, cause-related marketing, and marketing for nonprofit organizations. Katharine’s research has been published in the Journal of

Business Ethics and she has presented research at various conferences including: Association for Consumer Research, American Marketing Association, and Society for Marketing Advances.


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Yu-Shan (Sandy) HuangOklahoma State University

Yu-Shan (Sandy) Huang is a PhD candidate of Marketing in the Spears School of Business at Oklahoma State University. Her research interest focuses on the interface between customers and service workers, including the influence of dysfunctional customer behavior, preferential treatment, customer orientation, service branding and behavioral ethics

during service encounters. Her work has been presented at the AMA and SMA conferences. Sandy has taught marketing principle (undergraduate) and promotional strategy (undergraduate) courses at Oklahoma State University. She is a member of the American Marketing Association and the Society of Marketing Advances.

Anoosha IzadiUniversity of Houston

Anoosha is a third year doctoral student in the Marketing program at University of Houston. Her research interests include perceptual and sensory issues, emotions, art and aesthetics, and luxury marketing. She is currently investigating the role of haptic engagement in product design. Before joining the PhD program, Anoosha received an MS degree in Transportation

Engineering from the University of Texas at Austin.


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Bruno JacobsErasmus School of Economics

My name is Bruno Jacobs and I am a PhD Candidate at the Erasmus School of Economics, currently in my third and penultimate year of my PhD project. My daily supervisors are Bas Donkers and Dennis Fok. Before I started working on this PhD project I did a MSc in econometrics with quantitative marketing as specialisation. This is reflected in my position at

the Erasmus School of Economics, as I’m affiliated to both the Marketing department and the Econometric Institute. My current research is on the intersection of marketing, econometrics and computer science. In particular, I am interested in modeling of (observed) customers choices, with an emphasis on large-scale applications. This is also reflected in my first paper which revolves around purchase predictions in large assortments. More generally, my research interests are focused on hierarchical Bayesian modeling and its applications in marketing.

He (Michael) JiaUniversity of Southern California

He (Michael) Jia is a PhD candidate in marketing at the Marshall School of Business, University of Southern California. Before entering the USC Marshall School of Business, he obtained a BA and an MA in marketing, both from Nanjing University, China. His research mainly focuses on how various visual cues in a marketing context influence consumer responses. Visual

themes of product designs and visual aspects of product displays are important decision variables for marketers. In the domain of product design, he examines how consumers respond to cute-looking products (e.g., a product design with infantile-looking features). In the domain of product display, he investigates how dynamic visual cues (e.g., the movement speed of a product) in video ads, static visual cues (e.g., the display size of a product) in print ads, and anthropomorphic product presentations (e.g., making a product talk and move like a human in a video) shape consumer perception, evaluation, and decision-making. He is particularly interested in the impacts of these visual cues on consumers’ various post-acquisition decisions, including what complementary products to choose for an already owned product and whether to retain or discard an already owned product.


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Jihye JungRice University

Jihye is a second-year doctoral student in marketing at the Jones Graduate School of Business, Rice University. She has substantial professional experience in consulting and business research across various industries including consumer electronics, chemicals, consumer goods, and pharmaceuticals. She contributed to three consumer-trend books during her

professional career. Those experiences laid the foundation for her interest in consumer behaviors. Jihye’s current research focuses on financial decision making, educational spending, and the role of social influence in consumer behavior. She received an MBA from KDI School and a BA in business from Yonsei University.

Kristopher KellerTilburg University

Kristopher O. Keller is a second-year doctoral candidate at Tilburg University. His research interests include private labels, branding strategies, rebranding, marketing-mix effectiveness, competitive reaction, and product distribution. He recently won the 2014 international GfK market research award for his work on private label branding strategies. In this project,

Kristopher focuses on drivers of retailers’ decision whether to use their store-banner brand on their products or develop a stand-alone brand with no relation to the retailer. Using a contingency framework, he then links the branding decision to the retailer’s performance and finds those adhering to the industry norm to perform substantially better than those that do not. Kristopher presented his work at the 2014 EMAC doctoral colloquium, the 2015 EMAC conference, as well as at the 2015 Marketing Science conference. He has taught undergraduate and graduate courses on marketing channel management and empirical applications of marketing research and serves as a reviewer for EMAC and Palgrave Communications. Prior to starting his PhD in 2013, he finished his research master’s in business, focusing on marketing, as recipient of the Dean’s scholarship at Tilburg University. He also holds a master’s degree in Marketing Research from Tilburg University and a bachelor’s degree in business administration and economics from Goethe University, Frankfurt/Germany.


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Denis KhantimirovOld Dominion University

Denis Khantimirov has received his PhD in Marketing and International Business from Old Dominion University (May 2015). His research interests focus on issues related to dysfunctional customer behavior within the domain of services marketing and international marketing strategy. Prior to joining the PhD program, Denis founded his own business, and worked for

reputable hospitality establishments both in Europe and the United States. He is also serving as a reviewer for various conferences and Editorial Boards since 2012.

Farnoosh KhodakaramiUniversity of North Carolina at Chapel Hill

Farnoosh Khodakarami is a PhD candidate at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. She received her MSc in Management from Queen’s University, MBA and BSc in Industrial Engineering from Sharif University of Technology. In her research, Farnoosh performs econometric analyses on customers’ data. Her

research interests include Customer Relationship Management (CRM), Customer Loyalty, Database Marketing and Nonprofit Marketing. Farnoosh has published in the Journal of Marketing and the Journal of Information and Management. In addition, she has presented her research in multiple conferences. Farnoosh also has experience in teaching. She taught the undergraduate marketing course in Spring 2014 at the University of North Carolina and she will teach this class again in Spring 2016.


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JeeHye (Christine) KimINSEAD

Christine is a doctoral candidate in marketing at INSEAD. Her main research interests include motivation, indulgent consumption behaviors and busyness. Her research examining how the experience of nearly winning impacts motivation is forthcoming at Psychological Science. She combines laboratory and field experiments as well as secondary data analysis for

her research. For example, she has collaborated with a local mall and a school dining hall to conduct field experiments. Her dissertation examines how busyness (thinking of oneself as a busy person) impacts consumer motivation and indulgent behaviors. Originally from South Korea, she grew up in Los Angeles and holds a bachelor’s degree from UCLA and a master’s degree from Harvard University.

Jung KimNorthwestern University

Jung Kim is a PhD candidate in marketing at Kellogg School of Management at Northwestern University. Jung is interested in understanding symbolic consumption, especially as it relates to branding and consumer values. In one stream of research, Jung examines how and when consumers use brands as means to offset threats to their self-image. In another stream,

he investigates some of the consequences of materialism on our psychosocial well-being. His work has been published in the Psychological Science. Jung has a BS in marketing from the University of Arizona and a MS in marketing from Kellogg.


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Junghan KimState University of New York at Buffalo

Junghan Kim is a fourth-year PhD student in Marketing at State University of New York at Buffalo. His main research interests include visual communication, motion perception and stimulus novelty. Particularly, he examines how animated advertisements (e.g., ads with motion graphics or kinetic typography) influence consumer perceptions of product novelty. He is also interested

in understanding how consumers’ actual product usage patterns are related to their subjective perceptions of product and adoption intention. His research has been presented at the annual conferences of the Association for Consumer Research and the Society for Consumer Psychology. Before joining the PhD program, he earned a BS in Business Administration from Hongik University and a MS in Marketing from Yonsei University, South Korea.

Keunwoo KimUCLA

Keunwoo ‘s main interest is in applying new econometric methods to exciting and unsolved marketing problems. As a marketing researcher, he has worked on how airline’s response to passengers’ complaints affects consumer’s ticket purchase decision. As an econometrician, he developed an efficient Laplace approximation method on individual multinomial logit

model with Professor Sanjog Misra. Also, he has worked on improving the efficiency of ‘bayesm’, a popular R package in marketing and econometrics, with Professor Peter Rossi by using C++. Prior to UCLA, he worked as Java and C engineer in a Korean company for three years and earned MS degree in Statistics at the University of Chicago.


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Sky KingWashington State University

Sky King is a PhD candidate at Washington State University (WSU). He earned his BS and MBA degrees at Weber State University in Ogden, Utah. His primary research interest lies in the area of transformative consumer research. In his dissertation research, he investigates how individual differences in consideration of future consequences predict financial decision-

making and health behavior. Prior to joining WSU, Sky spent time as marketing manager, recruitment coordinator, and admissions adviser for Weber State University. In his spare time, he enjoys spending time with his friends and family.

Tony KoschmannEmory University

Tony Koschmann is a fourth year doctoral student at Emory University’s Goizueta Business School. He holds an MBA from Indiana University, an MA in television-radio-film from Syracuse University, and a BS in mathematics and technical communications from Plymouth State College. His research interests include brand competition, brand lifecycle

management, and sports and entertainment products. Prior to enrolling at Emory, he worked in marketing intelligence and analytic roles at NBC Universal, Sears Holdings, and Legacy.com


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Alexander KullUniversity of South Florida

Alexander J. Kull is a PhD candidate in Marketing at the Muma College of Business, University of South Florida. His research investigates the strategic marketing implications of the increasing democratization of power relations and value creation among stakeholders, with his two main research streams focusing on innovative brand management and corporate social

responsibility. Some of his current projects examine the beneficial and detrimental effects of co-creation on brands’ relationships with consumers and other stakeholders. His dissertation, part of which is forthcoming in the International Journal of Research in Marketing, explores this phenomenon in a prosocial context. Alex has presented his research at various conferences (e.g., AMA, ACR, AMS, BBR) and has won several awards (e.g., Muma College of Business Research Award, Phi Kappa Phi Scholarship Award). Prior to his doctoral studies, Alex worked for eight years in his native Germany. As Senior Consultant at a McKinsey spin-off, he optimized customer-oriented processes for leading multichannel retailers and media companies. As Director of Strategy and Marketing at BBDO, he developed branding and positioning strategies for various Fortune Global 500 companies. Alex holds an MBA and BBA with highest honors from Gonzaga University.

Daniella KuporStanford University

My core research interests are in the areas of consumer persuasion and decision making.


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Raymond LavoieUniversity of Manitoba

I graduated with my Bachelor of Commerce (Hons.) in Marketing from the Asper School of Business at the University of Manitoba in 2011. After working for a year in the aerospace industry and starting a skate sharpening company I entered the graduate program to pursue a PhD at the Asper school studying consumer behavior. While in the program I have developed

ties with the local business community to create interesting research projects. I have conducted experiments and field studies in collaboration with such companies as the Manitoba Opera and local app developer Zenfri Inc. I continue to oversee my skate sharpening company and we sponsor two scholarships each year for local hockey academy students graduating from grade 8 who demonstrate leadership in the classroom and on the hockey ice. I currently have research papers under review related to social influence and advertising while my topic of expertise is Flow. I have presented my research at conferences such as the Association for Consumer Research, the Society for Consumer Psychology and the Administrative Sciences Association of Canada where I received a best paper award in 2013.

Seoungwoo LeeUniversity of Maryland

Seoungwoo Lee is a PhD candidate at the University of Maryland. His research interests include mobile applications, crowdfunding, and loyalty programs. In his dissertation, Seoungwoo builds dynamic structural models and uses Bayesian estimation methods and parallel computing techniques to explore strategic decision makings on the

platforms for mobile applications. His first essay investigates mobile app publishers’ dynamic versioning decisions on offering free, paid, or freemium versions. He also studies several alternative commission structures imposed by mobile application platform, with the goal to investigate whether both platform and app publishers can be better-off. The second essay of his dissertation studies strategic investment behaviors on crowdfunding platforms. He examines the tradeoffs facing investors between the payoffs of early investments and uncertainty reduction of waiting. Before joining the PhD program, Seoungwoo worked at the Center for Decision Sciences at Columbia Business School. Seoungwoo holds an undergraduate degree in industrial engineering from Korea University and a master’s degree in operations research from Columbia University.


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Seung Hwan (Shawn) LeeSyracuse University

Seung Hwan (Shawn) Lee is a PhD Candidate in Marketing at the Whitman School of Management at the Syracuse University. He earned his MS in Marketing and his BS in Electrical Engineering at the Seoul National University in Seoul, Korea. Before becoming a PhD student, he worked as a Software Engineer for a venture company and as a Marketing Analyst

for Korea-Telecom and other companies. Shawn’s research utilizes applied game theory and empirical research to further connect Consumer Behavior and Quantitative Marketing. Topics, including, Price Discrimination, Name-Your-Own-Price and Marketing Channel Management are met with behavioral perspectives to bring a more comprehensive understanding of marketing issues.

Yiyi LiUniversity of Texas at Dallas

Yiyi Li is a fourth-year PhD candidate in Management Science with a concentration in Marketing at University of Texas at Dallas. Prior to enrolling at UT Dallas, she received her BA in marketing from Fudan University (Shanghai, China) in 2011. Yiyi built up her particular interest in Internet marketing in her senior year. Under the supervision of her then advisor, Yiping Song,

she worked on the herding behavior in online group buying using data from a top Chinese daily-deal website and was awarded ‘Outstanding Undergraduate Thesis of Fudan University’. Her current research focuses on the effectiveness of online multi-channel advertising in different stages of consumer’s purchase funnel in a competitive environment. She is also interested in the network effects in the evolution of two-sided market and the impact of online word-of-mouth on consumer behavior. She enjoys writing and debugging programs in SAS, Matlab and Perl. Outside of work, Yiyi likes to swim, play badminton and travel.


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Chiara LongoniNew York University

Chiara Longoni is a fourth year doctoral Candidate in Marketing at New York University’s Stern School of Business, where she studies consumer behavior with the aim of understanding and improving consumer welfare. Specifically, her research focuses on how categorization, emotions, and identities shape judgments and behaviors. In the domain of consumer health,

her work examines the role of disease categories in shaping risk assessment, and the influence of incidental emotions in the processing of health appeals. In the domain of sustainable consumption, her work examines the ironic behavioral, cognitive, and perceptual consequences of validating green choices. Prior to joining Stern, Chiara worked in the marketing departments of SC Johnson and Kraft Foods. She completed her BS and MS at Bocconi University in Milan (2005) and her MA in Psychology at New York University (2011).

Devin LuntUniversity of Texas at Arlington

Devin Lunt is a 3rd year student at University of Texas-Arlington. He comes from a background in Non-profit Management with 7 years of experience in mid-level management. While originally interested in management, he switched to marketing for his PhD due to his interest in why potential donors do or do not choose to help and the subsequent strategies that would be most

effective in reaching potential donors. His research interests include decision making competence, pro-social behaviors, and decision making with respect to brand and service provider selections. His dissertation focuses on the Identifiable Victim Effect, an irrational tendency to help one identified victim over groups suffering from the same plight. His other interests include sports, weight training, and musical composition.


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Andre MacielUniversity of Arizona

Andre is a Ph.D. candidate in marketing at the University of Arizona with a focus on market dynamics and consumer behavior. Andre has two manuscripts under review at the Journal of Consumer Research: one conditionally accepted and another invited for second submission. He also has a forthcoming chapter in a volume on the sociology of

markets. These works are related to his dissertation, “The Role of Aestheticized Markets in Contemporary Formations of Social Class and Gender.” His advisor is Melanie Wallendorf; his dissertation committee includes Sidney Levy, Robert Lusch, John Sherry Jr., and Jane Zavisca. During the Ph.D. program, Andre received the Outstanding Doctoral Student Award from the marketing department at the University of Arizona. Additionally, he won two research grants from the University of Arizona to conduct research projects in parallel to his dissertation. Before the Ph.D. program, Andre obtained a Master’s degree in Marketing from the Université de Rennes, France and a Bachelor’s degree in Business from UFRGS, Brazil. He also published a book on the theoretical links between marketing and interpersonal relationships, and worked for large companies such as Dell Computers and France Telecom. Andre speaks English, French, Portuguese, and conversational Spanish.

Ann E. McNeelBaruch College

Ann E. McNeel is currently a PhD Candidate in Business (Marketing - Consumer Behavior) at the Zicklin School of Business, Baruch College, City University of New York (CUNY). Ann received her Master of Business Administration (MBA) degree with a dual-concentration in Marketing & Communications and Media Management from Fordham

University’s Graduate School of Business in New York City, NY and her Bachelor of Science (BS) degree in Biology with a minor in English from Georgetown University in Washington D.C. Ann teaches undergraduate marketing at Baruch College where she earned the John A. Elliott Teaching Award in 2013. Some of Ann’s current research interests include: consumer linguistics, sensory marketing, health biases, and exercise behavior.


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Shiri MelumadColumbia University

Shiri Melumad is a PhD Candidate in Marketing at Columbia University Graduate School of Business. Shiri’s current research interests include the impact of technology use on emotions and behavior, mobile marketing, as well as the psychological and behavioral consequences of self-expression. Her dissertation focuses on the distinct implications of smartphone use for

consumer behavior. Her research shows, for example, how the use of smartphones uniquely impacts consumers’ emotions and the manner in which they express themselves in user-generated content relative to the use of other devices. Prior to entering the PhD program, Shiri earned her BA in Psychology with a minor in History from Columbia University.

Paul MillsKent State University

Paul Mills is a third-year doctoral candidate at Kent State University. His current research examines consumer preferences and choice, purchase behavior, and pricing using a combination of laboratory and field experiments as well as analytical models. Paul was a winner of a 2013 Marketing Science Institute international competition on mobile marketing for his proposal

on ‘pull’ mobile coupons. Paul currently serves as the Vice Chair of Research for the AMA DocSIG and was responsible for the most recent ‘Who Went Where’ report. His current research projects include investigations of Pay What You Wish pricing, options pricing for consumer goods and services, and behavior-based price discrimination in which customer prices are conditioned on their purchase history. Paul has a BA and MA in economics, and owned his own marketing research and consulting firm in Cleveland, Ohio prior to beginning his PhD program. Paul plans to enter the job market during the summer of 2016.


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Navid MojirYale University

Navid Mojir is a PhD candidate in quantitative marketing at Yale School of Management. He is an empirical modeler whose current research is focused on market-share contracts in B2B markets (specifically between surgical device manufacturers and hospitals) and consumer search. For his dissertation, Navid has assembled an original dataset on market-share pricing contracts

and transactions between a surgical device manufacturer and hospitals around the United States. Using this dataset, he investigates how market-share contracts affect hospitals’ adoption of new technology, taking into account the decoupled nature of purchase decisions by procurement managers and disaggregate usage by surgeons. In another related project, he examines the effect of these contracts on competition. Navid also works in the area of consumer search – using a structural econometric model of temporal and spatial dimensions of search, he shows that in the presence of search costs, frequent price promotions can increase store loyalty to one’s preferred store.

Amaradri MukherjeeUniversity of Arkansas

Amaradri Mukherjee recently completed his second year in the doctoral program in the Department of Marketing at the University of Arkansas, Walton College of Business. Amaradri’s research interests focus on understanding the drivers of value creation in corporate social responsibility initiatives. Additionally, he is interested in pricing strategies, Internet marketing, and

consumer welfare issues. He has presented his work at both Summer and Winter American Marketing Association Educators’ Conferences, Marketing & Public Policy Conference, and the Society for Marketing Advances Conference since beginning the PhD program. Originally from India, he has a master’s degree in Electrical Engineering (Computational Image Modeling) and an MBA, both from the University of Memphis.


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Gia NardiniUniversity of Florida

Gia Nardini is a doctoral candidate in Marketing at the Warrington College of Business, University of Florida. Gia’s research focuses on how people process hedonic experiences (i.e., mindfully versus mindlessly), and the effect different processing styles have on affective responses and overall wellbeing. Her work seeks an understanding of the theoretical

underpinnings of experiential consumption and mindfulness. She has presented work at ACR and the University of Houston Doctoral Symposium. Her dissertation investigates the effect of picture taking on the enjoyment and processing of hedonic experiences. Prior to entering the PhD program, Gia received a BS in Marketing from the University of Florida.

Alina NastasoiuWestern University

Alina Nastasoiu is a PhD Student at Ivey Business School, Western University, in Canada. She is interested in modelling consumer behaviour using rich behavioural and psychological insights and appreciates working both with experimental and secondary data. Currently she is studying consumers’ perception of loyalty points from a mental accounting

perspective and has been developing a dynamic structural model of points collection and endogenous reward redemption that is applicable to the growing number of retail reward programs. The model is a great tool for assessing the effectiveness of such programs and can also be used to design optimal loyalty reward schemes. Before joining Ivey, Alina received her masters’ degree in Economics from Central European University in Budapest (class of 2010, with distinction) and BAs in Economics and Political Science from the Academy of Economic Studies and the National School of Political and Administrative Studies in Bucharest.


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Courtney Nations BakerUniversity of Wyoming

Courtney Nations Baker is a PhD Candidate in Marketing at the University of Wyoming. She obtained her BS and MS degrees in Marketing from Clemson University. In her research, Courtney has focused primarily on issues related to Services Marketing and Transformative Service and Consumer Research. Her work seeks to better understand how individuals consume

services to enhance personal and environmental well-being during transformational ritual experiences. Specifically, her dissertation explores the process of individual-level ritual change and the manifestation of this process for service providers and related consumption activities, by focusing on consumers who have chosen sustainable alternative burial services. With her advisor, Dr. Stacey Baker, Courtney also researches issues of consumer vulnerability and social justice. Together, they have explored consumer vulnerability in natural disaster, in poverty, and in everyday circumstances. Courtney is published in the Journal of Macromarketing and in two forthcoming edited volumes. Overall, Courtney’s research vision focuses on how individuals behave and consume when faced with difficulties in their lives, such as death or disaster. Courtney seeks to understand how service providers can positively influence meaningful life experiences in ways that are inclusive, co-creative, responsive, and considerate of well-being issues.

Jessica OgilvieUniversity of Alabama

Jessica is a third year doctoral candidate in Marketing at The University of Alabama. She received her BS in Finance and Economics from The University of Alabama where she graduated Summa Cum Laude in May of 2011 and her MS in Marketing from The University of Alabama in May of 2012. As a double major in Finance and Economics, she was a

representative of The University Scholars Program as a top Corporate Finance student and recipient of the Faculty Excellence Award in Finance. While completing her Master’s degree, she worked on both original and corporate driven research. As a doctoral student her primary research interests include strategic issues related to sales and service topics. She has had research accepted at multiple conferences, both nationally and internationally. Jessica has been named a 2015 NCSM Doctoral Fellow and recently received the 2015 William O. Bearden Research Award. She currently has had research accepted at multiple peer reviewed journals including the Journal of Retailing, Industrial Marketing Management, Journal of Personal Selling and Sales Management, and Business Horizons. Jessica works in the University of Alabama Sales Program where she teaches the Sales Management course. She is Research Director in the Sales and Leadership Development Group which consults on sales training and competency models.


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Mitchell C. OlsenIndiana University

Mitch is a PhD candidate in the marketing department at Indiana University’s Kelley School of Business. His dissertation draws from social identity and framing theories to investigate how a brand’s new product introductions impact the brand itself. The first essay of his dissertation, which focuses on how ‘green’ new products impact brand attitude, was recently published in the

Journal of Marketing. Overall, Mitch is particularly interested in using various empirical modeling approaches to examine the strategic value of innovation and brands. He also has a manuscript under advanced review at the Strategic Management Journal which investigates how a firm’s reputation for quality influences the strategic decision of whether to pursue novel products, as managers weigh the greater risk of failure against the possibility of disproportionate returns. Mitch earned both a BS and MS in Business from Indiana University. Prior to joining the marketing PhD program, he worked in Customer Business Development at Procter & Gamble.

Ashley OttoUniversity of Cincinnati

Ashley Otto is a doctoral candidate in Marketing in the Lindner College of Business at the University of Cincinnati. Her research contributes to the domains of decision-making, social cognition, and self-control. Her recent work focuses on the role of political ideology and freewill beliefs on self-control, the effect of waiting on consumer preferences, the influence of incidental brand

exposure on decision readiness, and the impact of belief confidence on willpower efficacy. Ashley’s dissertation outlines a systematic influence of implicit and explicit choice precedents on decision-making processes (such as decision avoidance and choice postponement) as well as the factors that influence the utility of these precedents. She holds a BA and MS in marketing, both from Texas A&M University.


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Jorge Pena MarinUniversity of Texas at San Antonio

Jorge Pena-Marin is a doctoral candidate in marketing at the University of Texas at San Antonio (UTSA). His research is mainly focused on understanding how numerical information influences a number of consumer judgments such as negotiation, persuasion, and consideration set formation. For instance, in one project he found that negotiators are more

willing to accept round (vs. nonround) offers because round numbers signal meanings related to completion. Among Jorge’s various projects, one is under second round review at JCR and another is now under review at JPSP. In addition, Jorge has presented his research at SCP and ACR conferences. Jorge earned a bachelor’s degree in business and a Masters degree in Marketing from IE Business School in Spain. Prior to joining the doctoral program, Jorge worked in consulting and marketing management positions at companies such as Accenture, JWT and TBWA.

Erin Percival CarterUniversity of Colorado Boulder

Erin Percival Carter is a fourth-year PhD Candidate in Marketing at the Leeds School of Business, University of Colorado Boulder. Her research examines how consumers pursue well-being, infer authenticity, and make complex moral judgments. Erin’s papers investigate how consumer theories about the pursuit of well-being affect consumption and downstream

preferences, how flaws can improve product evaluations by reducing consumer uncertainty about production processes, and how consumers’ price fairness judgments are affected by inferences of potential harm. Prior to pursuing a PhD, Erin was a marketing manager for a private holding company that owned and operated a collection of technology and sustainability focused businesses. She completed her Bachelor of Science in Marketing at the University of Wyoming.


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Andrea Lynn PhillipsUniversity of Nebraska-Lincoln

A. Lynn Phillips is a 2nd year PhD student in marketing strategy at the University of Nebraska-Lincoln. Her research interests are in the field of branding, and specifically in personal branding, CSR, and branding for entrepreneurs. She is a mixed methods researcher, with an MS in Survey Research and Methodology, a BA in Sociology, and an interest in research methods of all sorts.

She has been published in the Journal of Survey Statistics and Methodology and the Hastings Business Law Journal for her coauthored papers on survey and statistical methods. Her current research is on personal branding strategies of entrepreneurs.

Dinesh PuranamCornell University

I am interested in measuring ‘Voice’ and analysizing its implications for consumers and businesses. ‘Voice’ maybe sourced from a variety of unstructured data such as online user generated content and audio recordings. Prior to joining academia, I spent 8 years in the analytics consulting industry working with firms such as GE, P&G, Discover Financial and NBC.


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Rebecca RabinoVirginia Tech

Rebecca Rabino is a third-year doctoral candidate in consumer behavior at the Pamplin College of Business at Virginia Tech. Rebecca earned her BA from Northeastern University in 2011, where she double-majored in English and Economics. Her research falls into two main research streams. In the first, Rebecca explores the impact of both deception and

the identification of deception on consumer attitudes and the spread of word-of-mouth. In her second major stream of research, Rebecca investigates the drivers and consequences of consumer curiosity, particularly the impact of activated curiosity on consumer attitudes and evaluations. Rebecca’s additional research interests include charitable donation behavior and hedonic and utilitarian consumption.

Bhoomija RanjanUniversity of Rochester

Bhoomija Ranjan is a third-year PhD student in Marketing at the Simon Business School. Her research interests lie in the inter-related behavior of retailers and consumers with respect to product variety in the market, specifically consumer learning and optimal retailer decisions in growing demand situations. She is also interested in applied structural estimation and quantitative

modelling. Before joining the Simon School, Bhoomija had a Masters Degree from the Department of Economics in Rochester, and a Bachelor’s degree in Mathematics from Indian Institute of Technology, Kanpur, India.


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Andy ReinakerTemple University

Andy Reinaker is a 4th year Marketing PhD student at Temple’s Fox School of Business. He is interested in research that helps managers improve their marketing efforts through customer insights, including digital strategy and mobile marketing, social influence and networking, and organizational strategies. He is a member of the Global Center for Big Data in Mobile Analytics,

where he is engaged in multiple field experiments with select corporate partners. He has presented his research at prestigious conferences including the MIT Conference on Digital Experimentation, and has several working papers in the mobile marketing domain. His expertise is built upon experience as a consultant for a globally leading management consulting firm, as a product manager in the Health care industry, and as a former member of Fox’s Center for Neural Decision Making. He earned his undergraduate degree from Pennsylvania State University with a BS in Management Science & Information Systems.

Daniel RingelGoethe University Frankfurt

Daniel is a doctorate student at Goethe University in Frankfurt, Germany expected to graduate in early 2016. His research interest lies in creating insights in today’s large markets by combining new data sources (e.g. online consumer search) with new methods adapted from other research disciplines (e.g. physics). His current research includes a new model for

visualizing asymmetric competitive market structure among over 1,000 products as well as a new method for estimating new product cannibalization. Strong relationships to several large practice partners grant Daniel access to valuable primary data that he uses in empirical studies of his modelling work. In 2014, Daniel won the ISMS Doctoral Dissertation Proposal Award for his proposal titled ‘Creating Insights in Markets with Many Products’. Before starting his academic career, Daniel was a management consultant at the Monitor Group and an entrepreneur. Daniel consulted Fortune 500 companies around the world in marketing strategy and primary market research. He later founded his own consulting firm for marketing and electronic commerce and a retail and distribution business in the hobby industry. Daniel sold both companies successfully in 2011 to join the Chair of Electronic Commerce under Prof. Dr. Bernd Skiera.


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Blake RunnallsMichigan State University

Blake Runnalls is a third-year doctoral candidate in the department of marketing at the Eli Broad Graduate School of Management at Michigan State University. His research interests include topics related to sales management, the customer-firm interface, and organizational learning and knowledge management. Currently, Blake is conducting

research with a multi-billion dollar business-to-business (B2B) firm investigated the development, execution, measurement, and evaluation of sales training programs. In addition, Blake teaches an MBA-level pricing course at the Broad School and continues to teach undergraduate courses in quantitative business research methods and marketing strategy. Before pursuing a doctoral degree, Blake worked in the insurance industry as a claims adjuster and conducted research at the Center for Urban Transportation (CUTR). Blake earned a BA in Public Relations from Marist College, a MA in Economics from the University of South Florida, and a MBA at the University of Massachusetts-Amherst. During his MBA program, Blake interned within the private banking division at Credit Suisse and completed his MBA practicum work at General Electric. Outside of school, Blake enjoys watching baseball, working on automobiles, and staying up-to-date on current events.

Olalekan (Ola) SerikiUniversity of Oklahoma

I earned my Bachelor of Science degree in Finance from Lagos State University, Lagos, Nigeria, and my MBA in Marketing and General Management from the University of North Carolina at Chapel Hill. Prior to pursuing my doctorate, I worked as an analyst for a financial institution in Nigeria and as a market analyst for a medical device firm at Durham, North Carolina.

My research interests include sales and marketing strategy in a business-to-business context.


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Amalesh SharmaGeorgia State University

Amalesh Sharma is a doctoral student at the Center for Excellence in Brand and Customer Management (CEBCM) at Georgia State University. His research interest is in empirical marketing strategy, where he solves business problems using econometric and structural models. Substantively, he seeks to understand the distribution strategies of firms in emerging

markets and examine the role of market signals in product adoption. His research along with his co-authors has been published/forthcoming in Journal of International Marketing, Journal of Retailing, Harvard Business Review and Marketing Science. His co-authored research was one of the finalists for the 2014 Gary L. Lilien ISMS-MSI Practice Prize Competition. In this research, they use multiple marketing science techniques to solve multi-faceted business problems of a Non-Profit Organization. In another forthcoming article in Journal of Retailing, he shows how firms can leverage distribution to maximize performances in emerging markets. Currently, he is exploring the importance of social resources in M&A strategies and the distribution dynamics in emerging markets. Prior to joining the PhD program, Amalesh earned his Bachelor’s degree in Physics and an MBA in marketing and finance and worked in the banking and financial service industry and academics in India.

Rafay SiddiquiUniversity of South Carolina

Rafay is currently a fourth-year doctoral student in Marketing at the University of South Carolina. His research interests focus on judgment and decision making, especially within the domain of time.


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Keith SmithUniversity of Georgia

Keith Marion Smith is a PhD student in the Department of Marketing at the Terry College of Business, University of Georgia. His research investigates post-purchase online customer engagement in product development, advertising, and sales; online customer communities; and automated web-crawler collection techniques to capture online customer

behavior. His work has appeared in the Journal of Marketing Theory and Practice and Memory & Cognition, and he has been awarded multiple Marketing Science Institute Research Grants. Prior to his graduate work, Keith worked as a software developer and project manager, building marketing technology solutions for Bridgestone, VF Corporation, and Cub Cadet. He previously earned a BA in Psychology and Sociology from Miami University, an MA in Psychology from Vanderbilt University, and an MBA from Belmont University.

Jane SoUniversity of Washington

Jane So is a third-year doctoral student in marketing at the Foster School of Business, University of Washington. Her primary research interest is in the area of consumer behavior, with a focus on emotions and resource scarcity. In particular, she is interested in studying the effect of self-conscious emotions on consumer’s judgment and decision making. Also

her research explores how feelings of time vs. money scarcity affect consumer’s decision making. Her work is forthcoming in the Journal of Consumer Psychology and has been presented at the UBC-UW conference. Prior to joining the doctoral program, she received her bachelor’s degree and master’s degree from Seoul National University.


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Tatiana SokolovaHEC Paris

Tatiana Sokolova is a PhD candidate in marketing at HEC Paris. Her research lies in the domains of behavioral pricing and numerical cognition. In her dissertation, Tatiana studies the mental representations underlying various price judgment biases, such as relative thinking and the left-digit anchoring bias. In other research projects she looks at how decision

framing affects information processing styles. Her work has been presented at the ACR, SCP and EMAC conferences. Besides her PHD studies at HEC Paris, Tatiana has been a visiting PhD student at the Johnson School of Management at Cornell University during Spring 2013, and as of September 2014 she is a visiting scholar at the University of Michigan’s Ross School of Business.

Ashley Stadler BlankPennsylvania State University

Ashley Stadler Blank is a PhD Candidate in the Department of Marketing at the Pennsylvania State University. Her research interests lie in the field of consumer behavior and focus on consumer judgement and decision-making when consumers participate in the creation of products and services. More specifically, she explores the benefits and drawbacks of

consumer participation (e.g., in design or production) for both consumers that evaluate and firms that offer participation-based products and services.


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Jennifer StonerUniversity of Minnesota

Jennifer Stoner is a PhD candidate who just completed her 4th year at the University of Minnesota. Her research interests include consumer-brand relationships, brand personality, and power and status. Her research has been published in Organizational Behavior and Human Decision Processes and featured in presentations at Association of Consumer Research,

Society of Consumer Psychology and American Marketing Association conferences. Her dissertation examines the perception of power that consumers perceive in brands and how those perceptions impact consumer behavior. Prior to entering the PhD program, Jennifer received both a BBA and an MBA in marketing and held several marketing positions in industry including at the College Football Hall of Fame and AirTran Airways.

Jacob SuherUniversity of Texas at Austin

Jacob Suher is a fourth-year PhD candidate at the University of Texas at Austin. He studies consumer behavior with an emphasis on understanding the psychological antecedents and consequences of in-store decision making. Jacob’s research has been published in the Journal of Marketing, the Journal of Marketing Research, and the Journal of Advertising Research.

His paper on the causal effect of in-store travel distance on unplanned purchasing received the MSI/H. Paul Root Award for its contribution to marketing practice. Jacob’s dissertation examines shoppers’ motivations for unplanned purchases. The first essay investigates the effect of intrinsic and extrinsic motivations on the dynamics of multiple goal pursuit within a shopping trip. The second essay explores an alternative to price cuts for in-store marketing – personalized messages that highlight shoppers’ intrinsic motivations. Prior to his graduate studies, Jacob received a bachelor’s degree in economics from Wharton and then studied shopper marketing with Dr. Herb Sorensen at TNS Retail & Shopper.


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Christopher SummersOhio State University

Christopher Summers is a doctoral candidate in marketing who studies how lay theories and marketplace expectations influence consumption. His research investigates the ways in which past behavior, awareness of persuasive intent, and interactions with technology (e.g., behaviorally targeted advertising, ‘smart’ devices) shape consumer behavior and

decision-making. His work appears in the Journal of Consumer Research. He has also received several awards, including winning 2nd prize in Ohio State’s Hayes Graduate Research Symposium for his research on consumer-to-consumer persuasion. For more information about Chris, or to get in contact with him, please visit his personal webpage: www.casummers.com

Maryam TofighiConcordia University

Maryam Tofighi is a PhD candidate and part-time lecturer in Marketing at the John Molson School of Business, Concordia University, Canada. Maryam’s main research interests include socially responsible consumption, visual attention in retail environment, and brand management. Her dissertation examines the effect of ethical attributes on retailers’ portfolio of

private label brands and national brands. Her work has been presented at conferences such as the Association for Consumer Research (ACR), the Society for Consumer Psychology (SCP), and the Administrative Sciences Association of Canada (ASAC).


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Gabriela ToniettoWashington University in St. Louis

Gabriela Tonietto is a doctoral candidate at Olin Business School, Washington University in St. Louis. She received her BSBA, Magna Cum Laude from Washington University in 2011. Tonietto’s research interests include judgment and decision making, intertemporal preferences, and hedonic consumption. She is particularly interested in identifying factors that enable

and disable consumers in making easier choices and having better experiences. To that end, in one of her projects, she examines how an interruption between the choice [of a product] and the purchase stages can decrease incidence of purchase, by ‘cooling down’ the consumers’ affect towards hedonic products. In a new research stream she has embarked upon, Tonietto studies the role of serendipity, identifying counterfactual thinking as one of its drivers and examining its downstream consequences. In yet another project, she studies how scheduling leisure activities can reduce excitement towards them. This work demonstrates that scheduling temporally structures the otherwise free-flowing leisure tasks and makes them feel more like work, which then decreases reported excitement and enjoyment with such activities. This joint work with Selin A. Malkoc was recently awarded Best Paper at the 2015 Haring Symposium.

Noah VanBergenUniversity of Miami

Noah VanBergen is a third-year doctoral candidate in the Marketing Department at the University of Miami, where he studies consumer behavior. His specific research interests include aspects of consumption and non-consumption, numerosity and numerical information, self-regulation, and auditory influences on consumer behavior. In particular, his

research primarily examines how numerical or quantitative information in marketing environments affects a range of downstream consumer behaviors, including product evaluations, product efficacy expectations and experiences, and willingness to donate to charitable causes. For example, in one project he examines how varying the number of product replicates in an assortment affects the benefits consumers derive from consuming familiar vs. unfamiliar products, holding the quantity consumed constant. He has presented his research at conferences for the Association for Consumer Research and the Society for Consumer Psychology, and has experience teaching Marketing Foundations at UM.


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Jarrod VassalloUniversity of Cambridge

Jarrod Vassallo is a PhD candidate studying at Cambridge Judge Business School on a Cambridge Trusts Scholarship. He is a reviewer for the Academy of Management, a guest lecturer at the University of Sydney and has been employed as an expert witness on branding and reputation by the Federal Court of Australia. Two themes underlie Jarrod’s PhD research:

The first relates to how organizations perform under shock-like situations such as reputation-damaging events or natural disasters. The second theme concerns how hybrid organizations – e.g., those pursuing financial and social objectives – targeting the poor in developing markets make branch location decisions and perform given these shocks. Jarrod has built research partnerships with BRAC, Grameen Bank, bKash, Bangladesh Bank, PKSF and Institute of Mircofinance and several other large organizations in Bangladesh. Previously, Jarrod was employed as a Senior Strategy Consultant at Interbrand, and more recently at Landor Associates – the world’s two most prominent brand consultancies. In addition to his PhD studies, Jarrod continues to consult, write articles and give guest lectures to business school students. He resides at Magdalene College in Cambridge.

Sunaina VelagaletiUniversity of Wisconsin-Madison

Sunaina Velagaleti is a doctoral student in Marketing at the University of Wisconsin-Madison. She will complete her PhD in May of 2017. Her research focuses on the experiences of stigmatized or marginalized consumer groups as they navigate market contexts and explores how heterogeneity within these consumer groups generates unique positional (dis)advantages.

She examines both individual, purposive action as well as its dynamic interplay with structural and cultural forces. She is published in the Journal of Consumer Research and has presented her work at conferences including the Association for Consumer Research, Transformative Consumer Research, and Consumer Culture Theory. Her teaching interests include consumer behavior, marketing management, qualitative research methods and design, qualitatively based marketing insights, and marketing research. Before joining the PhD program, Sunaina earned her undergraduate degree at New York University’s Leonard N. Stern School of Business and her MBA at the University of Wisconsin-Madison. She has worked at General Mills and the University of Illinois at Chicago. Sunaina has also served in the AmeriCorps program, collaborating with organizations such as the National AIDS Fund and the AIDS Legal Council of Chicago.


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Srinivas VenugopalUniversity of Illinois Urbana-Champaign

Srini is a doctoral student in marketing at the University of Illinois, Urbana-Champaign. His research examines the intertwined nature of consumption and entrepreneurship in subsistence marketplaces. Srini conducts empirical research in subsistence marketplaces across four countries – India, Tanzania, Argentina and United States. Prior to joining the

University of Illinois, he was leading a technology-based social venture in Tamil Nadu, India. His venture was focused on delivering education services to low income consumers in rural regions of Tamil Nadu. Research interests: There are more than a billion poverty-stricken entrepreneurs in the world who run micro-enterprises to meet basic consumption needs. This pervasive phenomenon presents an interesting theoretical conundrum, that of consumer-entrepreneur duality. This duality blurs the boundaries between consumption and entrepreneurship, which have traditionally been distinct domains of scholarly inquiry. Srini’s research aims to provide a theoretical foundation for the notion of consumer-entrepreneur duality and test its implications empirically.

Matteo VisentinLondon Business School

Matteo is a PhD candidate in marketing at London Business School. His main research interest investigates how product design affects consumer judgment and decision-making. Particularly, Matteo’s dissertation examines how knowledge of a customer-centric design process affects consumers. Companies often chose to communicate to consumers that

the design of their products is the result of a customer-centric approach. Matteo’s research shows that such information increases consumer’s sense of power and, as a consequence, it can have negative effects on product evaluations. For example, consumers tend to judge a far brand extension more harshly when a brand claims a customer-centric approach. Originally from Italy, Matteo received a bachelor’s degree and master in industrial design from Politecnico of Milano. After four years as product designer he moved to United States thanks to a Fulbright scholarship, where he received a master’s degree in psychology from Boston University. In his spare time Matteo likes to keep his design skills alive by hacking products and working on proof of concept prototypes for some small inventions. He is also the co-inventor on two US patents.


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Rob WaiserUniversity of Toronto

Rob Waiser is a doctoral candidate in Marketing at the Rotman School of Management (University of Toronto). His research interests include sales management, incentive compensation, and the effects of budgeting on managerial decision-making. Most of his research is based in analytical modeling, with some projects also using economic experiments. In one ongoing

project, Rob is exploring the roles of firm-imposed budget constraints and privately-informed sales managers in the optimal design of sales force incentive compensation plans. In another, he examines how a firm can manage a salesperson’s psychological motivations in a sales contest through the design of incentive structures and the way in which contest outcomes are publicly announced. Rob’s research questions are strongly influenced by his work with more than 40 client organisations over the nine years that he spent at ZS Associates, a global consulting firm specializing in sales and marketing management. Prior to ZS, Rob obtained a Bachelor of Mathematics from the University of Waterloo, with majors in Statistics and Combinatorics & Optimization.

Nooshin WarrenTexas A&M University

Nooshin Warren is a PhD candidate in marketing at Texas A&M University. Her research interests lie on the interface between marketing and finance with a focus on innovation. She holds a BS in Industrial Engineering and an MBA from Iran’s Sharif University of Technology. Nooshin was selected to be an ISMS INFORMS as well as a PDMA Doctoral Consortium fellow. She

presented her dissertation research at the 2015 Theory and Practice in Marketing Conference, the 2015 AMA Winter Conference, the 2014 INFORMS Marketing Science Conference, and the 2014 EMAC Conference where she won the Best Paper Award Based on Doctoral Dissertation. Nooshin‘s dissertation focuses on the stock market reaction to new product announcements. Her first essay investigates how firms’ history of new product announcements shapes investors’ expectations of future announcements and their reaction when these announcements materialize. The results of this paper suggest that successful innovators obtain diminishing abnormal stock returns from subsequent innovations. The second essay of her dissertation examines the antecedents and the stock market reaction to announcements of new products made concurrently with other corporate news by the same firm. Her research reveals the extent to which firms benefit from such concurrent announcements.


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Virginia WeberUniversity of Alberta

Virginia is currently completing her third year in the Doctoral program at the University of Alberta. She completed her Bachelor’s Degree in Psychology at the same institution, and this background in psychology guides her research interests toward interpersonal and social influences on consumers. This interest has allowed her to investigate questions such

as how rejection impacts consumers and their behavior toward possessions they associate with their rejecters; how sharing emotions about brands via social media impacts the intensity of these emotions; and how the need to be both similar to and distinct from others influences the way in which consumers respond when one’s friends publicly display a connection to one’s own identity-linked brands. Finally, in her dissertation project, Virginia asks what occurs when a consumer introduces one of their experiences to a friend, only to have the friend dislike this experience. Beyond research, Virginia has cultivated teaching and service opportunities. She has taught two sections of Introduction to Marketing, been a Junior Reviewer at the Journal of Consumer Research, and helped to form the Business Doctoral Association at the University of Alberta.

Laure WeckxKU Leuven

I am a fourth year PhD student at the Behavioral Engineering Research Group at KU Leuven, Belgium. One of my main research interests, and the topic of my dissertation, is the impact of curiosity on consumer behavior. In my dissertation, I explore whether states of curiosity affect consumption of information in different and unrelated domains, whether states

of curiosity also trigger effects in domains unrelated to information consumption (e.g. eating behavior) and vice versa (i.e. whether a state of hunger can enhance information consumption) and whether, how, when and why the secrecy cues (often used in marketing, e.g. Coca Cola’s Secret Formula) enhance consumer perceptions and buying behavior. My other research interests include time perception, embodied cognition, and the influence of language on consumer behavior. Prior to entering the PhD program, I graduated with a Master of Business Engineering from KU Leuven, Belgium. In my spare time, I enjoy running, dancing, travelling, reading, drawing and going to concerts.


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Freeman WuArizona State University

Freeman Wu is a third year doctoral student in Marketing at the W. P. Carey School of Business at Arizona State University. His research interests focus on social influence and consumer responses to retail and service environments. Specifically, he is interested in studying persuasion knowledge and interpersonal retail interactions between salespeople and consumers. Before

joining ASU, Freeman earned a BSc in Psychology from the University of British Columbia.

Hu (Jeffrey) XieUniversity of Oregon

Hu Xie is a fourth-year doctoral student in marketing at the Lundquist College of Business, University of Oregon. His research investigates consumer social perceptions that are projected onto brands and how these projections influence moral judgements of the brands. One project studies brand anthropomorphism phenomena by examining the consumers

who perceive brands as having minds. Hu looks at perceptions of mind types (e.g., Functional Mind, Social Mind, Emotional Mind) and uncovers how various perceptions shape the moral judgments consumers form about the brands given their actions. Hu is interested in the strategic implications and how managers can build and benefit from such projections of mind types. Currently, Hu has a few research projects under review at marketing journals including one at the Journal of Marketing. Related to his research interests, his teaching focuses on marketing management and international marketing, where he has received superior student evaluations at the undergraduate level. Prior to joining the PhD program, Hu earned his MBA from University of Wisconsin – Madison. Hu’s prior industry experience includes brand management for Coca-Cola, and global marketing for a leading consumer brand at Johnson & Johnson.


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Adelle YangUniversity of Chicago

I study consumer behavior with a focus on judgment and decision making processes. I have conducted research on the role of justification in consumer’s choices, how different evaluability of product attributes influence inter-personal decision making, and how future-oriented cognition affects current consumer preferences for choice consistency. My

recent work has evolved around a number of gift giving conundrums. In one recent project, for example, I examine how gift givers’ choices systematically deviate from gift recipients’ preferences, as well as from gift givers’ choices when they choose for themselves. More broadly, I have developed a strong interest in interpersonal decision processes in my research work, including gift giving, advice giving, and pro-social behaviors.

Elham YazdaniUniversity of Utah

Elham Yazdani is PhD student at University of Utah. She is working mainly under supervisory of Dr. Shyam Gopinath. Her research interest includes online WOM, social networks and customer lifetime value. She has used data scraped from the Web to build econometric models. While the modeling is very competent, they are probably best viewed as descriptive

rather than structural models. She had a presentation in 2015 Marketing Science conference. She is also interested in Hidden Markov models and Bayesian methods. Her current research work is about applying HMM on a data set of different customer types based on their loyalty level. She did her MBA and BS in Industrial Engineering in Iran. She did some research about consumer decision making by using surveys in her MBA. Elham will graduate in 2018 and her future research career will be quantitative modeling.


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Lingling ZhangHarvard University

Lingling is a fifth-year doctoral student in the Marketing Unit at the Harvard Business School. Her primary research interests are business-to-business marketing and multi-channel marketing. In one of her papers, Lingling examines the role of market power on price negotiations between merchants and online retailers. Her other work looks at the effectiveness of multi-

channel marketing in the context of television advertising, personal selling, and online video advertising. Prior to Harvard, she worked for five years as a statistician at the University of Michigan. Lingling earned her BA and MS in Information Science from Nanjing University in China and her MS in Applied Statistics from the University of Michigan.

Wenshu ZhangPurdue University

Wenshu Zhang is a PhD candidate in Krannert School of Business at Purdue University, West Lafayette, Indiana. She received her MS from the College of Business Administration at Seoul National University in South Korea in 2011 and BS from the Guanghua School of Management at Peking University in China in 2009. Her research focuses on sales force

compensation schemes, marketing channel coordination, and B2B market contracts. Her current research investigates how brand equity associates with choice of group-based versus individual-based compensation scheme. Her preliminary results were presented at the Marketing Science Conference held at Emory University in Atlanta, Georgia, in June, 2014. She is advised by Professor Subramanian Balachander. She teaches an undergraduate course entitled Marketing Management and earned the Krannert Certificate for Outstanding Teaching in the Summer semester 2013 and Spring semester 2014. She is a runner and a swimmer, having run the Purdue Boilermaker Half-Marathon and 5K in fall, 2014.


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Zemin (Zachary) ZhongUC Berkeley

Zemin (Zachary) Zhong is a third-year PhD student in marketing at the University of California, Berkeley. He is interested in analyzing consumer and seller interactions in online, as well as in behavioral economics and marketing strategy. He current research focus is on modeling consumer search in online markets using game theory. In another project, he uses field

experiments to test how consumers respond to online price dispersion. He has also investigated the economics of consumer feedback and how feedback scores affect demand, using regression discontinuity approaches based on scraped data from Taobao. Zemin holds master’s degrees in management and finance from Peking University and University of Hong Kong, as well as bachelor’s degrees in science and economics from Peking University.

Lili ZouUniversity of Hong Kong

Lili Zou is a year 3 PhD candidate from The University of Hong Kong, under the supervision of Prof. Bennett YIM. Her research interests focus on service marketing. Lili’s PhD dissertation topic is about crowding management and she is interested in how to alleviate customers’ crowding perceptions in services from the perspectives of both customer-customer and customer-

machine interactions. Lili is also working on some projects related to loyalty program, specifically is about how to improve the effectiveness of loyalty programs through customers emotion management and marketing commutation strategies of loyalty programs. In addition to crowding management and loyalty program, and she is also interested in research on customers-service providers interaction and customer participation.

LBS FACULTY& STUDENTS


ABOUT LONDON BUSINESS SCHOOL London Business School’s vision is to have a profound impact on the way the world does business. The School is consistently ranked in the global top 10 for its programmes and is widely acknowledged as a centre for outstanding research. As well as its top-ranked full-time MBA, the School offers degree and award winning executive education programmes to executives from around the world. With a presence in four international cities – London, New York, Hong Kong and Dubai – the School is well positioned to equip students from more than 130 countries with the tools needed to operate in today’s business environment. The School has more than 39,000 alumni, from over 150 countries, which provide a wealth of knowledge, business experience and worldwide networking opportunities. London Business School’s 157 academics come from more than 30 countries and cover seven subject areas: accounting; economics; finance; management science and operations; marketing; organisational behaviour; and strategy and entrepreneurship. Its faculty are influential experts who generate a wealth of thought leadership by combining the best of academia and real world problem-solving.


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Patrick BarwiseEmeritus Professor of Management and Marketing

Professor Patrick Barwise is an expert on marketing and media – specialising in brands; advertising; customer focus; media trends; and broadcasting policy. His research interests include customer-focused strategy and execution; using customer insights to improve business performance; and marketing leadership. Outside of London Business School,

Professor Barwise is Chairman of Which?, the UK’s leading consumer organisation; a Visiting Senior Fellow, at the London School of Economics; an experienced conference speaker, consultant and expert witness; and an advisory board member of two successful start-ups: Research Now (online fieldwork) and Verve (online brand communities). Prior to his appointment to London Business School, he was involved in sales and marketing with IBM, the Austin-Hall Group and Graphic Systems International.

Jonathan BermanAssistant Professor of Marketing

Professor Jonathan Berman conducts research in judgment and decision-making and consumer behavior. His specific areas of focus look at (a) signals of selfishness in altruistic decision-making and (b) how consumers evaluate and manage their personal finances. Before joining London Business School, Jonathan completed his PhD at the Wharton School, University

of Pennsylvania. He also holds an MSc in Decision Sciences from the London School of Economics and a BA in Economics from Northwestern University.



145

Simona BottiAssociate Professor of Marketing

Simona Botti is Associate Professor of Marketing at London Business School. She joined London Business School in 2007 after two years as Assistant Professor at the Johnson Graduate School of Management, Cornell University. Simona received a BA from Bocconi University in Milan, Italy, and a MBA and PhD in Marketing from the University of Chicago. Simona

teaches the Brand Management elective and co-directs the Strategic Branding program for executive education. Her research is on consumer behavior and decision making, with a focus on the psychological processes underlying perceived personal control and how different ways of providing and exercising control (choice, power, information) influence well-being. She has published in the main psychology and consumer behavior journals, is Associate Editor at International Journal of Research in Marketing and Journal of Consumer Psychology, and in the editorial boards of Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Marketing Behavior. She co-chaired the 2012 SCP Conference in Florence, Italy; the 2013 SCP Doctoral Symposium in San Antonio, Texas; the 2013 ACR Conference in Chicago, Illinois; and the 2014 BDRM Conference in London, UK.

Rajesh ChandyProfessor of Marketing

Rajesh Chandy holds the Tony and Maureen Wheeler Chair in Entrepreneurship at London Business School, where he is a Professor of Marketing and serves as Academic Director of the Deloitte Institute for Innovation and Entrepreneurship. His research areas include innovation, marketing strategy, and emerging markets. Chandy’s research has received several

awards, including the JM Harold Maynard Award, the AMA StrategySIG Early Career Contributions Award, and the MSI Alden Clayton Dissertation Award. His papers have also been named as finalists for the JMR William O’Dell Award, the JMR Paul Green Award, and the INFORMS Practice Prize. Chandy serves as an Area Editor for the Entrepreneurship and Innovation area at Management Science, and is on the editorial boards of several journals. During 2006-2008, Chandy served as a member of the US Secretary of Commerce Advisory Committee on Measuring Innovation in the 21st Century Economy. Chandy’s teaching awards include the Outstanding Professor of the Year Award, the Award for Excellence in Teaching, and the Outstanding Faculty Dedication Award. His consulting and executive education clients include Nordea, Novo Nordisk, Toshiba, St. Jude Medical, 3M, Philips, Commonwealth Microfinance Limited, American Medical Systems, Hutchinson Technology, Microsoft, Mundipharma, Rexam, Wrigley, GfK, Futuredontics, Vodafone, Deutsche Telekom, Bertelsmann, and Telenor, among others.



146

David FaroAssociate Professor of Marketing

David Faro received his PhD in Marketing at the University of Chicago, and joined London Business School in 2006. Dr Faro’s research examines consumer and managerial decision-making, the psychology of time perception and how people assess the preferences of others. He serves on the editorial board of the Journal of Consumer Research. Dr Faro teaches the marketing

core course for MBAs and an elective course on Behavioural Economics and Decision Making. He also teaches on various executive education programmes. Before joining academia, Dr Faro worked in the marketing departments of household appliance firms in Turkey and Greece. He speaks English, Turkish and Hebrew.

Bruce HardieProfessor of Marketing

Bruce Hardie is Professor of Marketing at London Business School. He holds B.Com and M.Com degrees from the University of Auckland (New Zealand), and MA and PhD degrees from the University of Pennsylvania. His primary research interest lies in the development of data-based models to support marketing analysts and decision makers, with a

particular interest in models that are easy to implement. Most of his current projects focus on the development of probability models for customer-base analysis. Bruce’s research has appeared in various marketing, operations research and statistics journals.



147

Sungtak HongPhD Student

Sungtak Hong is a PhD candidate in marketing. His dissertation work focuses on the inter-related decisions made by manufacturers, retailers and consumers with respect to product variety in competitive markets. As a methodology, his work applies microeconometric models and Bayesian inferences. The first essay of his dissertation investigates grocers’ in-store

assortment for a mix of product categories in a particular space (e.g., the checkout aisle, end-of-aisle shelves or freezer space), and examines how variety of such assortment influences a consumer’s multicategory purchase decisions. His second essay studies a multi-product firm’s use of product variety in its strategic interactions with potential entrant firms in a novel context of the post-deregulation Korean soju market, and the paper has been selected as the EMAC 2015 best paper of the conference based on doctoral work. In addition, he has several ongoing projects under research domains of firms’ decisions on product variety and consumers’ purchase decisions across multiple categories. Prior to joining the PhD program, Sungtak worked as a research fellow at the International Growth Centre, London and as an account manager at Nielsen Company, Seoul. He holds a master’s degree in economics from the London School of Economics and a bachelor’s degree in economics from Sogang University.

Olivia KimPhD Student

I received my Bachelor of Science degree from MIT, majoring in Management Science and minoring in Brain and Cognitive Science. After working for a couple of years at Accenture, I received my MBA from Seoul National University Global MBA program, and deciding that I wanted to pursue an academic route, worked in the Josh Ackerman lab at MIT and am now

studying Consumer Behaviour in Marketing at LBS.



148

Oded KoenigsbergAssociate Professor of Marketing

Oded Koenigsberg covers a wide range of topics in marketing strategy, pricing and the marketing manufacturing interface. Especially, he focuses his research on pricing and on incorporating logistical constraints into firms’ marketing decisions. He develops models that attempt to incorporate the cross-functional aspects of firms’ marketing management

decisions. His articles on these topics have appeared in academic journals such as Marketing Science, Management Science, Journal of Marketing Research, Journal of Production Operations Management and Quantitative Marketing and Economics. Oded received PhD from Duke University and was on the faculty of Columbia University before joining LBS in 2012.

Anja LambrechtAssistant Professor of Marketing

Anja Lambrecht is an Assistant Professor of Marketing at London Business School. Her research focuses on marketing decisions in digital environments, with particular emphasis on nonlinear pricing, consumers’ multi-stage adoption/purchase decisions and online targeting and advertising. Anja’s work has been published in leading marketing journals, including

the Journal of Marketing Research and Marketing Science and in 2014 Anja received the Paul E. Green Award. Before joining London Business School, she was a Visiting Assistant Professor at the UCLA Anderson School of Management and a Visiting Scholar at Stanford Graduate School of Business. Prior to her academic life, Anja Lambrecht worked as consultant at McKinsey & Company in Frankfurt. Anja has a PhD from Goethe University, Frankfurt and previously obtained Master degrees from Goethe-University Frankfurt and Universite de Paris-Dauphine in Paris.



149

John MullinsAssociate Professor of Management Practice in Marketing and Entrepreneurship

An award-winning teacher and scholar, Professor John W. Mullins brings 20 years of experience in high-growth retailing firms to his teaching and research, including two ventures and one public offering, which he personally founded. His research has won national and international awards from the Marketing

Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation. He is a frequent speaker to audiences in entrepreneurship and venture capital. Professor Mullins earned his MBA at the Stanford Graduate School of Business and his PhD at the University of Minnesota. Since becoming a professor in 1992, he has published four books, numerous cases and more than 40 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and The Wall Street Journal. His trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up (4e, London: Prentice-Hall/FT 2013), is the definitive work on the assessment and shaping of entrepreneurial opportunities and is used in university courses worldwide. Professor Mullins’ book on business models – the critically acclaimed Getting to Plan B: Breaking Through to a Better Business Model (Boston: Harvard Business Press 2009) – was named on “Best Books of 2009” lists by BusinessWeek and INC Magazine. The book was co-authored with Randy Komisar, a partner at the esteemed venture capital firm Kleiner Perkins Caufield & Byers in California. He has consulted with, and provided executive education, for a variety of organisations – both large and small – on five continents, including: the Young Presidents Organisation, Endeavor, Kenya Airways, Merck-Serono, Grupo Guayacan, the European and African Venture Capital Associations, Pumpkin Ltd, and the International Finance Corporation, among numerous others. He has served on the boards of fast-growing entrepreneurial companies in the United States, United Kingdom, Europe, and Asia.

Anja SchanbacherPhD Student

Anja Schanbacher is a third year PhD student in Marketing at London Business School. Her research interests include judgement and decision-making, financial decision-making, and the self and identity. In her dissertation research with her advisors David Faro and Simona Botti she examines when and how future changes in income affect present consumer

decisions. Prior to her PhD studies she received a Diplom (equivalent to Master’s) degree in Psychology from Ludwig-Maximilians-University in Munich. She also spent some time as a student and research assistant in Social Psychology at the University of California, Santa Barbara, for which she received a fellowship by the German Academic Exchange Service.



150

Ken SimmondsEmeritus Professor of Marketing and International Business

Professor Ken Simmonds focuses his research on global strategy, international business management, strategic marketing, and strategic management accounting. He is a Fellow of the Academy of International Business and a Fellow of the Academy of Marketing. Professor Simmonds established marketing at Cranfield School of Management and held the first

Chair of Marketing at Manchester Business School (where he was Geigy Professor of Marketing). He has also been Ford Foundation Professor at the University of Chicago and Professorial Fellow at Said Business School at the University of Oxford. He has served on many corporate boards and advisory panels and undertaken numerous top-level consulting projects for large multinationals including IBM. He has devised creative strategies for a wide variety of firms of all sizes, industries and services.

Nader TavassoliProfessor of Marketing

For the past 23 years, Professor Nader Tavassoli (www.nadertavassoli.com) has advised and taught organisations ranging from internet and high-tech start-ups to over 30 Global Fortune 500 companies. He is a recipient of the prestigious Excellence in Teaching Award at London Business School, where he teaches on their senior-most executive programmes,

and where he was the founding director of the Customer Focused Marketing Programme and Walpole Luxury Management Programme. Since 2006, Professor Tavassoli has been non-executive chairman of The Brand Inside (www.thebrandinside.com) - ‘Activating Brand-Led Change’– and, in 2013, he co-founded Compaso (www.compasolearning.com) – ‘Learning at the Speed of Change’. He is an angel investor and advisor to Phigital ‘Create and Discover a New World of Experiences’ (www.gophigital.com). Professor Tavassoli was previously on the faculty of the MIT Sloan School of Management where he was faculty director of the Entrepreneurship Programme and founding director of the e-Business Programme. He is a globetrotter and has lived in Australia, England, France, Germany, Spain and the USA.



151

Prasad VanaPhD Student

Prasad Vana is a PhD candidate in Marketing at London Business School. His research interests focus on modelling consumer behaviour in online settings and the application of behavioural economics models to empirical contexts of interest in marketing. His past work has focused on modelling consumer behaviour in online cashback shopping and group buying. His

current research focuses on modelling consumer behaviour in crowdfunding. Prior to joining London Business School, Prasad worked as a transportation consultant in Columbus, Ohio. His past education includes an MS in Engineering from the University of Texas at Austin and B.Tech in Engineering from the Indian Institute of Technology, Madras.

Naufel VilcassimProfessor of Marketing

Professor Naufel J. Vilcassim is an expert on the use of economic theory and econometric techniques to analyse substantive marketing problems and serves as the Academic Director of Aditya Birla India Centre. He has focused this research on problems in particular areas of the marketing mix, such as competitive interactions and market structure, pricing

and price promotion, marketing channels, measurement of market response to investments in advertising and other marketing mix elements, and household choice behavior. Currently, he is undertaking research that examines the role of managerial capital and suitable information tools in enhancing the business performance of micro-entrepreneurs in Africa. At LBS, Professor Vilcassim has previously served as the Deputy Dean for Faculty, Faculty Director of the Dubai Program, and Chair of the Marketing Subject Area. Prior to joining LBS, he served as a faculty member in the business schools at USC (Marshall) and Northwestern University (Kellogg) and was a visiting professor at the University of Chicago Business School. He has published extensively in leading research journals such as Marketing Science, Management Science, Journal of Marketing Research, Journal of Econometrics, Quantitative Marketing and Economics, International Journal for Research in Marketing, and Journal of Retailing, among others. He is an Associate Editor for Management Science and serves on the editorial board of Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics and the International Journal of Research in Marketing and the Asian Journal of Marketing. He has also served on the research grant proposal evaluation panel of the European Research Council and the Hong Kong Universities Grant Commission Research Assessment Exercise and has evaluated research proposals for the USA National Science Foundation. He is a member of the Institute for Operations Research & Management Science (INFORMS) and the American Marketing Association. He has also consulted for various corporations.



152

Thomas ZhangPhD Student

Thomas Shouthang Zhang’s Research interests are marketing strategy, entrepreneurship, emerging markets, marketing-finance interface. He holds a BA from Princeton, an MSc from LSE and an MBA from HKUST.

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IMPORTANT LOGISTICAL INFORMATION Attire

Attire throughout the Consortium is smart casual.

Accommodation

Student Fellows will be accommodated in assigned twin rooms in the Meliá White House.

Meliá White HouseAlbany Street, Regent’s Park, London, NW1 3UPWebsite: www.melia-whitehouse.comTelephone +44 (0)20 7391 3109

Consortium Faculty will be staying in a number of nearby hotels, including Hotel Danubius18 Lodge Road, St John’s Wood, London, NW8 7JTWebsite: www.danubiuslondon.co.ukTelephone +44 (0)20 7722 7722

Please refer to the map provided on page 160 for directions.

Other Practicalities

Internet AccessInternet access is available via eduroam. Faculty and fellows will have received a personal wifi password at registration in case their mobile device is not configured for eduroam access.


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Consortium Locations

The consortium will be held at London Business School (LBS). Our faculty, PhD students, and staff will be on hand to guide you during the conference. The Registration desk at Sainsbury Reception will be staffed throughout the event.

Catering Locations at the School

The Opening Reception on Thursday will be held in the Dining Room, on the ground floor of the Sainsbury building.

The Welcome Dinner will be held in Nuffield Hall, Rooms at the Park (also referred to as the Royal College of Obstetricians and Gynaecologists or RCOG), a building next to the School. This will be clearly signposted.

All coffee breaks will be held in the S1 lounge on the first floor and on the Lower Ground Platform, both the the Sainsbury building by the lecture theatres used for the Concurrent sessions. The S1 lounge will be available throughout the consortium to all participants.

All lunches are buffet lunches and will be held in the Dining Room and Garden Room, on the Ground floor of the Sainsbury building. In case of dry weather further seating will be available on the Upper Quad, outside the Dining Room and all participants will be free to use the Front Lawn outside the Dining and Garden Rooms.

High Tea on Thursday will be served in the Dining Room and Garden Room in the Sainsbury building.

Session Locations

All Plenary Sessions will be held in Nuffield Hall.

All Concurrent Sessions will be held in LT3, LT4, LT5, LT9 and LT10, all in the Sainsbury building. Consortium fellows will be assigned to the Teaching and Career sessions. Details of that assignment will be communicated separately. Fellows are free to decide which Research I and Research II sessions to attend.

Individual Breakout Sessions will be held in a number of meeting rooms in the A wing, Sainsbury and Plowden buildings (please refer to map on page 162 for details).


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Activities

We will be offering a daily morning run in Regent’s Park with one of our Fitness Centre trainers at 07:30 for around 30 minutes.Meeting points will have been communicated to all participants.

Thursday:

Walking tours that explore the local area will commence following High Tea.

Friday:

Our trip to Greenwich will commence following the afternoon plenary, with double-decker buses departing from Park Road; LBS Marketing PhD students and staff will guide you to the departure point. We will then take a chartered boat from a pier near Blackfriars Bridge (Chrysanthemum Pier) for a scenic trip to Greenwich. Faculty and fellows will have the opportunity to socialize informally during the trip.

Greenwich is home to the Royal Observatory, the World’s Prime Meridian Line and National Maritime Museum. Our dinner will be held in the Dry Berth beneath the hull of the Cutty Sark. The Cutty Sark is the last surviving tea clipper from the golden age of sea-based commerce. After dinner, faculty and fellows will have an opportunity to wander about the museum that is built into the ship, tracing some of the history of trade and marketing that is represented in it. Guides will be on hand to give further insights.

Saturday:

We will be taking a group picture of all Consortium Fellows during Saturday lunch (12:00 – 14:00). Details will be confirmed with Fellows during the Consortium.

Following the final plenary there will be social activities on the Front Lawn. Details will have been communicated to all participants.

The Closing Event will be held at the London Zoo and will include a visit to Penguin Beach, with our very own exclusive ‘Penguin Beach Live’ demonstration and a summer BBQ on Prince Albert Terrace and Lawn.

Coach transfer to the Meliá White House will be available at specified times and shared taxis to other accommodations as needed.


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Directions to Hotels


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Directions to Public Transport Links


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NOTES

London Business SchoolRegent’s ParkLondonNW1 4SAUnited KingdomTel: +44 (0)20 7000 7000

ama-sheth foundation doctoral consortium 2015

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