AMAZING SPIDER-MAN 2

BRAZIL

Teaser Trailer Launch

Encourage fans to tweet the link of the teaser trailer launch with a mini-site.

Each tweet will feel a meter.

When the meter is fully filled, the mini-site will launch an exclusive footage of the villain and his new costume.

AMAZING SPIDER-MAN 2

BRAZIL

Create a recreational area for kids and teens at the Copacabana beach during the summer (Jan / Feb):

Bungee-trampoline Trampoline Pool ball Tent with TVs – broadcast trailer and play

games (partner game)

AMAZING SPIDER-MAN 2

BRAZIL

Science Show

The group "Science in Show" is formed by three scientists. They have a segment in the children's show Eliana (SBT) and also a program on the Nat Geo channel where they do experiments and educate children about the basic principles of chemistry and physics. The group has a project for a bus that travels around Brazil showing the history of electricity.

We would like to partner with the group to customize the bus with Electro’s artwork and do some shows in a circuit of schools in the main cities of the country.

AMAZING SPIDER-MAN 2

BRAZIL

PORTA DOS FUNDOS is a humor channel on YouTube. It’s considered a phenomenon in the Brazilian market. In less than a year, the channel has reached a monthly income of $60,000 only with the sell of advertising at their You Tube profile.

Invite the comedians of the famous humor website to translate the jokes of the movie and dub the main characters.

79 episodes2MM subscribers

188MM views

Create a special episode about Spider-Man (script to be written

by Porta dos Fundos) to be released next to film’s release.

BRAZIL

CQC is a Brazilian television comedy show, produced by Eyeworks and aired weekly by Rede Bandeirantes. It is presented by Marcelo Tas and its currently one of the most famous and watched TV shows in Brazil. The show covers weekly events from Politics, Arts and Sports, from a humorous and satirical viewpoint. It oftens uses metalanguage by satyrizing the very program on live transmissions, and introducing graphics and sound effects from the subjects.

Do a special story about the movie, with junket and red carpet coverage. Recently they did two major coverages (TURBO and WOLVERINE: ORIGINS)

WOLVERINE ORIGINS - http://www.youtube.com/watch?v=obiV_UIjApI

AMAZING SPIDER-MAN 2

BRAZIL

AMAZING SPIDER-MAN 2DOMINGO LEGAL is the #1 Sunday show in Brazil. Their Global Smurfs Day coverage resulted in a 14 minutes break, impacting more than 6 million viewers.

Do a special story about Spider-Man, with junket interviews and visiting locations of the film in NYC.

BRAZIL

AMAZING SPIDER-MAN 2MUNDO ESTRANHO (literally "strange world" in Portuguese) is a monthly diversities and fun facts magazine, very popular among Brazilian teenagers and one of the country's most popular magazine of its type.

Do a special story (possible cover) about Spider-Man, including a content with Spider-Man interviewing Electro.

BRAZIL

AMAZING SPIDER-MAN 2Possible cover stories:

GQ BRASIL – Emma StoneROLLING STONE BRASIL – Emma Stone and Andrew Garfield