© 2007-2013, Yenlo B.V., Hazerswoude-Rijndijk, The Netherlands - All rights reserved

From Books to the Cloud – Amazon’s migrating business model

No. 1

Selling

Books

Selling

Books

Selling

Other

stuff

Hosting Other Stores

Selling

Books

Selling

Other

stuff

Selling

2nd

hand

Hosting

Offering Storage

Amazon Web

Services Offering

Cloud Com-

puting

Offering Payment

Selling

Books

Selling

Other

stuff

Selling

2nd

hand

B2B

Selling

Own

Hard

ware

e.g.

Kindle

Time