Best Selling Product Benchmarks

Amazon FastMovers

US DiaperingMay 2017 Report

May 2017 – US Diapering – Best-Selling Product Benchmarks | 02

FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs

28DaysAverage Tenure

13New Arrivals

4.3Average Product Rating

$2478Average Price

89%Prime-Eligible

17Max Number of Price Changes

4Average Number of Price Changes

3,866Average Reviews

8AverageImages

83%Subscribe & Save

1%Prime Pantry

May 2017 – US Diapering – Best-Selling Product Benchmarks | 03

FastMovers

BrandsBrand Number of Products

Pampers 38

Huggies 19

Amazon Elements 6

Luvs 5

Munchkin 4

May 2017 – US Diapering – Best-Selling Product Benchmarks | 04

FastMovers

New Arrivals

Product Title Avg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

Boogie Wipes Soft Natural Saline Wet Tissues for Baby and Kids Sensitive Nose, Hand, and Face with Moisturizing Aloe, Chamomile, and Vitamin E, Unscented, 30 Count (Pack of 3)

$9.95 $10.47 $9.00 7 Y Y 4.8 417 9

i play. Baby & Toddler Snap Reusable Absorbent Swim Diaper $4.00 $4.00 $4.00 0 4.3 1,444 1

Babyganics Face, Hand & Baby Wipes, Fragrance Free, 240 Count (Contains Six 40-Count Packs) $14.94 $14.94 $14.94 0 Y Y 4.2 194 9

Pampers Natural Clean Wipes 7x Box 504 Count $12.41 $14.99 $11.64 22 Y 4.2 928 4

Desitin Rapid Relief Fragrance-Free Zinc Oxide Diaper Rash Cream, 16 oz. $12.08 $13.99 $11.19 33 Y Y 4.6 689 12

Sassy Baby Disposable Diaper Sacks, 200 Count $10.82 $10.83 $10.81 15 Y 4.5 1,685 1

Swim Diaper $4.99 $4.99 $4.99 0 4.0 1,350 2

Amazon Elements Baby Wipes, Fresh Scent, 480 Count, Flip-Top Packs $11.49 $11.49 $11.49 0 Y 4.4 7,081 6

Sposie Booster Pads Diaper Doubler, 90 Count, 3 Packs of 30 Pads $27.99 $27.99 $27.99 2 Y 4.8 1,434 3

Amazon Elements Baby Wipes, Sensitive, 480 Count, Flip-Top Packs $11.49 $11.49 $11.49 0 Y 4.3 624 6

Pampers Swaddlers Sensitive Diapers Size 3, 128 Count $40.14 $41.74 $39.92 14 Y Y 4.3 553 6

Playtex Diaper Genie Complete Diaper Pail with Odor Lock Technology, White $32.55 $36.99 $30.09 18 Y 3.4 903 6

Pampers Swaddlers Overnights Diapers Size 6, 44 Count $24.93 $25.99 $24.27 12 Y Y 3.3 1,413 5

May 2017 – US Diapering – Best-Selling Product Benchmarks | 05

FastMovers

Movers Up

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

48Boogie Wipes Soft Natural Saline Wet Tissues for Baby and Kids Sensitive Nose, Hand, and Face with Moisturizing Aloe, Chamomile, and Vitamin E, Unscented, 30 Count (Pack of 3)

$9.95 $10.47 $9.00 7 Y Y 4.8 417 9

35 i play. Baby & Toddler Snap Reusable Absorbent Swim Diaper $4.00 $4.00 $4.00 0 4.3 1,444 1

27 Babyganics Face, Hand & Baby Wipes, Fragrance Free, 240 Count (Contains Six 40-Count Packs) $14.94 $14.94 $14.94 0 Y Y 4.2 194 9

25 Pampers Swaddlers Diapers Size 1, 148 Count $21.64 $39.99 $14.71 12 Y Y 4.6 9,925 2

25 Seventh Generation Thick & Strong Free and Clear Baby Wipes Refill Pack, 768 Count (Packaging May Vary) $28.99 $28.99 $28.99 6 Y Y 4.4 458 13

21 Summer Infant Contoured Changing Pad, White $14.99 $14.99 $14.99 12 Y 4.5 2,816 4

21 Munchkin Arm and Hammer Diaper Bag Refills, 72 Count $6.58 $7.50 $6.00 10 Y 4.6 552 4

21 WaterWipes Sensitive Baby Wipes, Natural & Chemical-Free, 4 packs of 60 Count (240 Wipes) $14.65 $14.65 $14.65 16 Y Y 4.5 2,398 15

21 Pampers Natural Clean Wipes 7x Box 504 Count $12.41 $14.99 $11.64 22 Y 4.2 928 4

20 Munchkin Waterproof Changing Pad Liners, 3 Count $5.52 $6.20 $5.12 15 4.0 1,093 3

May 2017 – US Diapering – Best-Selling Product Benchmarks | 06

FastMovers

Movers Down

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

-53 Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant, 14 Ounce $12.79 $12.79 $12.79 54 Y Y 4.7 2,348 8

-49 GoodNites Bedtime Bedwetting Underwear for Boys, S-M, 44 Count $25.38 $27.40 $24.29 12 Y Y 4.5 756 10

-37 Babyganics Face, Hand & Baby Wipes, Fragrance Free, 400 Count (Contains Four 100-Count Packs) $23.06 $51.38 $14.99 0 - - 3.9 1,595 0

-33 GoodNites Bedtime Bedwetting Underwear for Girls, S-M, 44 Count $25.54 $25.99 $25.32 12 Y Y 4.5 423 10

-30 Pull-Ups Learning Designs Training Pants for Boys, 2T-3T, 74 Count $24.94 $24.99 $24.29 6 Y Y 4.1 613 8

-30 Pull-Ups Learning Designs Training Pants for Boys, 3T-4T, 66 Count $24.89 $24.99 $24.29 3 Y Y 4.1 613 8

-28 Pull-Ups Learning Designs Training Pants for Boys, 4T-5T, 56 Count $24.88 $24.94 $24.29 6 Y Y 4.1 613 7

-26 Pull-Ups Learning Designs Training Pants for Girls, 3T-4T, 66 Count $27.42 $34.88 $24.29 11 Y Y 4.2 619 8

-25 Pull-Ups Learning Designs Training Pants for Girls, 2T-3T, 74 Count $25.20 $25.99 $24.29 10 Y Y 4.2 619 8

-24 Pampers Swaddlers Diapers Size 4, 104 Count $28.06 $28.85 $27.90 8 Y Y 4.6 9,925 11

May 2017 – US Diapering – Best-Selling Product Benchmarks | 07

FastMovers

FastMovers 100 Products

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

1 Pampers Swaddlers Diapers Size 5, 124 Count $21.05 $21.79 $20.79 14 Y Y 4.4 9,925 6

2 Playtex Diaper Genie Refills for Diaper Genie Diaper Pails - 270 Count (Pack of 3) $16.83 $16.87 $16.47 0 Y Y 4.6 2,597 7

3 Pampers Baby Wipes Sensitive 9X Refill 576 count wipes $14.41 $14.64 $14.39 19 Y Y 4.7 1,388 5

4 Pampers Baby Wipes Sensitive 7X Refill, 448 Count $12.27 $13.99 $11.64 17 Y Y 4.6 3,910 6

5 Pampers Swaddlers Diapers Size 4, 144 Count $28.72 $41.15 $23.10 15 Y Y 4.4 9,925 7

6 Pampers Swaddlers Diapers Size 1, 216 Count $28.37 $45.99 $19.52 16 Y Y 4.4 9,925 6

7 Pampers Swaddlers Diapers, Size N, Giant Pack, 128 Count (Packaging May Vary) $17.53 $17.99 $14.39 17 Y Y 4.4 9,925 7

8 HUGGIES Natural Care Baby Wipes, Refill Pack (648 Sheets Total), Fragrance-free, Alcohol-free, Hypoallergenic $14.97 $14.97 $14.97 10 Y Y 4.5 2,919 11

9 Pampers Swaddlers Diapers Size 3, 162 Count $27.92 $44.12 $22.39 17 Y Y 4.4 9,925 2

10 WaterWipes Sensitive Baby Wipes, Natural & Chemical-Free, 9 packs of 60 Count (540 Wipes) $27.29 $31.99 $19.80 14 Y Y 4.5 2,398 15

11 Pampers Swaddlers Diapers Size 3, 180 Count $27.20 $55.19 $22.46 7 Y Y 4.4 9,925 7

12 Pampers Baby Wipes Baby Fresh 7X Refill, 504 Count $11.64 $11.64 $11.64 31 Y 4.2 2,616 3

13 Pampers Swaddlers Diapers Size 4, 164 Count (One Month Supply) $31.93 $35.29 $26.79 9 Y Y 4.4 9,925 6

14 Pampers Swaddlers Diapers Size 2, 186 Count $30.45 $43.58 $23.15 15 Y Y 4.4 9,925 7

15 HUGGIES Simply Clean Baby Wipes, Unscented, Soft Pack , 72 Count, Pack of 9 (648 Total) $13.31 $15.99 $12.97 8 Y Y 4.3 4,834 14

16 Pampers Baby Dry Diapers Size 4, 180 Count $35.64 $38.63 $34.95 12 Y Y 4.2 5,871 7

17 HUGGIES Little Movers Diapers, Size 4, 152 Count $30.62 $34.30 $29.12 15 Y Y 4.4 2,155 12

18 Amazon Elements Baby Wipes, Sensitive, 480 Count, Flip-Top Packs $11.49 $11.49 $11.49 0 Y 4.4 7,081 6

19 Pampers Swaddlers Diapers Size 6, 100 Count $25.47 $32.49 $20.47 10 Y Y 4.4 9,925 7

20 Summer Infant Contoured Changing Pad, White $14.99 $14.99 $14.99 12 Y 4.5 2,816 4

21 Pampers Swaddlers Diapers Size 1, 148 Count $21.64 $39.99 $14.71 12 Y Y 4.6 9,925 2

22 Pampers Baby Dry Diapers Size 5, 160 Count $34.70 $45.88 $30.19 11 Y Y 4.2 5,871 8

23 Pampers Baby Dry Diapers Size 6, 128 Count $34.45 $35.99 $34.19 12 Y Y 4.2 5,871 7

24 Luvs Ultra Leakguards Diapers Size 4, 160 Count $26.25 $31.49 $19.48 14 Y Y 4.2 6,673 12

25 Amazon Elements Baby Wipes, Unscented, 480 Count, Flip-Top Packs $11.49 $11.49 $11.49 0 Y 4.4 7,081 5

May 2017 – US Diapering – Best-Selling Product Benchmarks | 08

FastMovers

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

26 Pampers Cruisers Diapers Size 5, 132 Count $38.64 $38.64 $38.64 12 Y Y 4.3 3,285 6

27 Huggies Snug & Dry Diapers, Size 4, 192 Count (One Month Supply) $35.50 $35.50 $35.50 16 Y Y 3.9 7,170 9

28 Luvs Ultra Leakguards Diapers Size 5, 140 Count $29.00 $31.49 $19.48 16 Y Y 4.2 6,673 12

29 Pampers Swaddlers Diapers Size 5, 152 Count (One Month Supply) $37.75 $52.39 $20.79 6 Y Y 4.4 9,925 6

30 Pampers Cruisers Diapers Size 6, 104 Count $42.12 $42.94 $40.20 13 Y Y 4.3 3,285 6

31 HUGGIES Natural Care Baby Wipes, Refill Pack (552 Sheets Total), Fragrance-free, Alcohol-free, Hypoallergenic $12.97 $12.99 $12.97 9 Y Y 4.5 2,919 11

32 Pampers Cruisers Diapers Size 4, 152 Count $40.01 $41.49 $38.94 13 Y Y 4.3 3,285 8

33 Huggies Snug & Dry Diapers, Size 3, 222 Count (One Month Supply) $33.96 $38.99 $29.79 12 Y Y 3.9 7,170 9

34 Pampers Cruisers Diapers Size 7, 92 Count $43.03 $43.23 $42.99 13 Y Y 4.3 3,285 8

35 Seventh Generation Free and Clear Baby Wipes with Flip Top Dispenser, 384 Count $15.05 $15.99 $14.99 20 Y Y 4.4 483 13

36 Pampers Baby Wipes Baby Fresh 9X Refill, 648 Count $15.67 $36.00 $14.99 6 Y Y 4.4 1,226 4

37 Munchkin Arm & Hammer Diaper Pail Snap, Seal and Toss Refill Bags, 20 Bags, Holds 600 Diapers $13.67 $16.19 $12.50 17 Y Y 4.0 414 3

38 Huggies Overnites Diapers, Size 6, 42 Count $19.57 $20.21 $18.89 9 Y Y 4.0 3,307 10

39 HUGGIES Little Movers Diapers, Size 6, 104 Count $31.21 $35.12 $28.88 9 Y Y 4.4 2,155 12

40 Amazon Elements Baby Wipes, Unscented, 720 Count, Resealable Packs with Tub $17.49 $17.49 $17.49 0 Y 4.4 7,081 6

41 Huggies Overnites Diapers, Size 5, 50 Count $18.40 $18.40 $18.40 12 Y Y 4.0 3,307 10

42 HUGGIES Little Movers Diapers, Size 5, 132 Count $39.23 $42.01 $35.40 13 Y Y 4.4 2,155 12

43 Pampers Swaddlers Diapers Size 2, 204 Count (One Month Supply) $41.16 $48.55 $28.56 9 Y Y 4.4 9,925 6

44 Huggies Snug & Dry Diapers, Size 5, 172 Count (One Month Supply) $37.04 $50.23 $35.34 11 Y Y 3.9 7,170 9

45 HUGGIES One and Done Refreshing Baby Wipes, Refill Pack (3-Pack, 648 Sheets Total), Scented, Alcohol-free, Hypoallergenic $14.99 $17.99 $12.59 9 Y Y 4.5 862 10

46 Luvs Ultra Leakguards Diapers Size 3, 186 Count $28.93 $31.49 $19.48 11 Y Y 4.2 6,673 12

47 Pampers Cruisers Diapers Size 5, 152 Count (One Month Supply) $41.63 $44.49 $38.95 10 Y Y 4.3 3,285 6

48 Pampers Baby Dry Diapers Size 3, 204 Count $37.45 $59.99 $33.43 10 Y Y 4.2 5,871 10

49 Munchkin Warm Glow Wipe Warmer $13.01 $13.89 $12.50 46 Y 4.0 2,252 7

50 Huggies Overnites Diapers, Size 4, 56 Count $19.50 $19.67 $18.38 9 Y Y 4.0 3,307 10

51 Huggies Snug & Dry Diapers, Size 6, 140 Count (One Month Supply) $36.09 $42.51 $34.37 4 Y Y 3.9 7,170 9

FastMovers 100 Products (Continued)

May 2017 – US Diapering – Best-Selling Product Benchmarks | 09

FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

52 Seventh Generation Thick & Strong Free and Clear Baby Wipes Refill Pack, 384 Count (Packaging May Vary) $14.99 $14.99 $14.99 13 Y Y 4.3 1,594 15

53Boogie Wipes Soft Natural Saline Wet Tissues for Baby and Kids Sensitive Nose, Hand, and Face with Moisturizing Aloe, Chamomile, and Vitamin E, Unscented, 30 Count (Pack of 3)

$9.95 $10.47 $9.00 7 Y Y 4.8 417 9

54 Luvs Ultra Leakguards Diapers Size 6, 112 Count $29.91 $31.93 $28.00 12 Y Y 4.2 6,673 12

55 Pampers Easy Ups Training Underwear Girls 2T-3T (Size 4), 80 Count -- Packaging May Vary $24.91 $24.99 $24.29 8 Y Y 4.1 1,847 7

56 Pampers Easy Ups Training Underwear Girls 3T-4T (Size 5), 72 Count -- Packaging May Vary $26.21 $26.71 $25.99 11 Y Y 4.1 1,847 7

57 WaterWipes Sensitive Baby Wet Wipes, Natural & Chemical-Free, 12 packs of 60 Count (720 Wipes, Packaging May Vary] $36.16 $42.99 $19.56 8 Y Y 4.5 2,398 15

58 Munchkin Waterproof Changing Pad Liners, 3 Count $5.52 $6.20 $5.12 15 4.0 1,093 3

59 Dekor Plus Refill Two Count $13.85 $14.24 $11.89 12 Y 4.5 816 2

60 Pampers Swaddlers Sensitive Diapers Size 4, 108 Count $39.89 $39.98 $39.82 16 Y Y 4.3 553 6

61 Munchkin Arm and Hammer Diaper Bag Refills, 72 Count $6.58 $7.50 $6.00 10 Y 4.6 552 4

62 Pampers Swaddlers Diapers Size 2, 132 Count $24.98 $31.41 $22.95 8 Y Y 4.6 9,925 10

63 WaterWipes Sensitive Baby Wipes, Natural & Chemical-Free, 4 packs of 60 Count (240 Wipes) $14.65 $14.65 $14.65 16 Y Y 4.5 2,398 15

64 Pampers Baby Dry Diapers Size 2, 222 Count $34.97 $41.29 $30.19 9 Y Y 4.2 5,871 10

65 Amazon Elements Baby Wipes, Sensitive, 720 Count, Resealable Packs with Tub $17.49 $17.49 $17.49 0 Y 4.4 7,081 6

66 i play. Baby & Toddler Snap Reusable Absorbent Swim Diaper $4.00 $4.00 $4.00 0 4.3 1,444 1

67 Huggies Little Snugglers Baby Diapers, Size 3, 162 Count (Packaging May Vary) (One Month Supply) $41.19 $42.64 $36.34 8 Y Y 4.2 2,432 12

68 GoodNites Bedtime Bedwetting Underwear for Boys, S-M, 44 Count $25.38 $27.40 $24.29 12 Y Y 4.5 756 10

69 Luvs Ultra Leakguards Diapers Size 2, 216 Count $26.91 $33.74 $19.48 14 Y Y 4.2 6,673 12

70 Gerber Birdseye 3-Ply Prefold Cloth Diapers, White, Pack of 10 $12.77 $19.99 $11.99 11 Y 3.9 1,077 5

71 Diaper Genie Playtex Carbon Filter Refill Tray for Diaper Pails, 4 Carbon Filters $3.70 $4.47 $3.02 7 3.5 172 2

72 Seventh Generation Thick & Strong Free and Clear Baby Wipes Refill Pack, 768 Count (Packaging May Vary) $28.99 $28.99 $28.99 6 Y Y 4.4 458 13

73 Pampers Swaddlers Overnights Diapers Size 5, 52 Count $24.29 $24.29 $24.27 13 Y Y 3.3 1,413 5

74 Babyganics Face, Hand & Baby Wipes, Fragrance Free, 240 Count (Contains Six 40-Count Packs) $14.94 $14.94 $14.94 0 Y Y 4.2 194 9

May 2017 – US Diapering – Best-Selling Product Benchmarks | 10

FastMovers

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

75 Aquaphor Baby Healing Ointment Advanced Therapy Skin Protectant, 14 Ounce $12.79 $12.79 $12.79 54 Y Y 4.7 2,348 8

76 Huggies Little Movers Diapers Step 3, Economy Plus, 174 Count $37.57 $38.99 $30.70 11 Y Y 4.4 2,155 7

77 Pampers Swaddlers Diaper Size 3 Giant Pack 124 Count $26.27 $28.69 $18.61 11 Y Y 4.6 9,925 12

78 Huggies Overnites Diapers, Size 6, 54 Count $25.27 $25.99 $24.27 8 Y Y 4.0 3,307 10

79 Huggies Little Snugglers Baby Diapers, Size 4, 144 Count (Packaging May Vary) (One Month Supply) $40.28 $40.88 $37.36 6 Y Y 4.2 2,432 12

80 Pampers Natural Clean Wipes 7x Box 504 Count $12.41 $14.99 $11.64 22 Y 4.2 928 4

81 Desitin Rapid Relief Fragrance-Free Zinc Oxide Diaper Rash Cream, 16 oz. $12.08 $13.99 $11.19 33 Y Y 4.6 689 12

82 Pampers Cruisers Diapers Size 4, 164 Count (One Month Supply) $42.90 $44.77 $42.01 3 Y Y 4.3 3,285 7

83 Pull-Ups Learning Designs Training Pants for Boys, 3T-4T, 66 Count $24.89 $24.99 $24.29 3 Y Y 4.1 613 8

84 Pampers Swaddlers Overnights Diapers Size 4, 62 Count $24.27 $24.27 $24.27 10 Y Y 3.3 1,413 4

85 Sassy Baby Disposable Diaper Sacks, 200 Count $10.82 $10.83 $10.81 15 Y 4.5 1,685 1

86 Babyganics Face, Hand & Baby Wipes, Fragrance Free, 400 Count (Contains Four 100-Count Packs) $23.06 $51.38 $14.99 0 - - 3.9 1,595 0

87 GoodNites Bedtime Bedwetting Underwear for Girls, S-M, 44 Count $25.54 $25.99 $25.32 12 Y Y 4.5 423 10

88 Huggies Little Snugglers Baby Diapers, Size 2, 186 Count (Packaging May Vary) (One Month Supply) $38.34 $39.98 $37.98 10 Y Y 4.2 2,432 13

89 Pull-Ups Learning Designs Training Pants for Boys, 4T-5T, 56 Count $24.88 $24.94 $24.29 6 Y Y 4.1 613 7

90 Pampers Boys Easy Ups Training Underwear, 3T-4T (Size 5), 72 Count $24.92 $24.99 $24.29 10 Y Y 4.0 1,866 7

91 Swim Diaper $4.99 $4.99 $4.99 0 4.0 1,350 2

92 Amazon Elements Baby Wipes, Fresh Scent, 480 Count, Flip-Top Packs $11.49 $11.49 $11.49 0 Y 4.4 7,081 6

93 Sposie Booster Pads Diaper Doubler, 90 Count, 3 Packs of 30 Pads $27.99 $27.99 $27.99 2 Y 4.8 1,434 3

94 Amazon Elements Baby Wipes, Sensitive, 480 Count, Flip-Top Packs $11.49 $11.49 $11.49 0 Y 4.3 624 6

FastMovers 100 Products (Continued)

May 2017 – US Diapering – Best-Selling Product Benchmarks | 11

FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

95 Bambo Nature Maxi Baby Diapers, Size 4 , 180 count, (Pack of 6) $73.32 $94.73 $68.95 7 Y Y 4.3 1,905 6

96 Pull-Ups Learning Designs Training Pants for Boys, 2T-3T, 74 Count $24.94 $24.99 $24.29 6 Y Y 4.1 613 8

97 Pampers Swaddlers Sensitive Diapers Size 3, 128 Count $40.14 $41.74 $39.92 14 Y Y 4.3 553 6

98 Playtex Diaper Genie Complete Diaper Pail with Odor Lock Technology, White $32.55 $36.99 $30.09 18 Y 3.4 903 6

99 Desitin Diaper Rash Maximum Strength, Original Paste, 16 Oz. $14.07 $16.99 $13.97 0 4.3 378 9

100 Pampers Swaddlers Overnights Diapers Size 6, 44 Count $24.93 $25.99 $24.27 12 Y Y 3.3 1,413 5

May 2017 – US Diapering – Best-Selling Product Benchmarks | 12

FastMovers

Data Collection and Methodology

In each country, Amazon updates its 100 best-selling products in each category hourly. Profitero monitors these best sellers lists in the US (more than 4.9 million products) and the UK (more than 2.1 million products) daily and analyzes products’ performance over specific time periods to produce a cumulative ranking of best-selling products. We release these FastMovers reports monthly. Categorization is Taken Directly From Amazon’s Product Taxonomy:

•New Arrivals identifies products that appear in a given month’s FastMovers ranking and did not appear in the previous month

•FastMovers 100 identifies the products with the best cumulative sales performance during each month, calculated as a function of rank and tenure on Amazon’s public best sellers lists

•Movers Up refers to products that ascend the most spots in Profitero’s calculated ranking of best selling products during a specific time period

•Movers Down refers to products that descend the most spots in Profitero’s calculated ranking of best selling products during a specific time period

•S & S refers to Amazon’s “Subscribe & Save” program

About Profitero Profitero is a global provider of eCommerce intelligence for retailers and brands, collecting data on more than 450 million product pages at more than 5,000 online retailers every day. Profitero provides retailers with their competitors’ prices, promotions and full product assortment information. More than 70 global retailers and brand manufacturers including General Mills, L’Oreal, Beiersdorf, Sam’s Club, Waitrose, Ocado, and Delhaize rely on Profitero’s accurate and timely intelligence to make more informed decisions, helping them to increase sales and margins. Profitero also supplies brand manufacturers with critical eCommerce intelligence including price and promotions, search rankings, product content, ratings & reviews, and more, helping to improve online sales and market positioning. For more information, email sales@profitero.com or visit www.profitero.com

Use the Amazon Fastmovers Reports to: • Identify strong-selling new products in your category, including launches from competitors • Benchmark high-performing products’ pricing, pack configuration, ratings & reviews, and other attributes • Gauge the importance of participating in Amazon programs such as Subscribe & Save and Prime

Disclaimer: Amazon FastMovers reports are an independent publication of Profitero and have not been authorized, sponsored, or otherwise approved by Amazon. All trademarks, service marks, trade names, trade dress, product names and logos appearing in these reports are the property of their respective owners. Profitero does not endorse consumer products, and product mentions in the FastMovers reports cannot be construed as an endorsement or recommendation.

To receive future updates to this report, please visit our blog: blog.profitero.com/amazon-fast-movers

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Amazon FastMovers reports available from Profitero

Countries

FranceGermany

United Kingdom United States

Categories

BabyBeautyChocolateClothingElectronicsGrocery & Gourmet FoodHealth & Personal Care Office ProductsPet FoodPrime Pantry (Amazon US only) Toys & GamesWatches