amazon machine learning for developers
TRANSCRIPT
AMAZON ML Machine Learning for developers
Carlos Conde – @caarlco
PERSONALIZE
UNDERSTAND YOUR CUSTOMER
Who is my customer really? What does he really like?
What is happening with my products? Where do people consume my product?
THREE TYPES OF DATA-DRIVEN ANALYSIS
Retrospective analysis and
reporting
Here-and-now real-time processing
and dashboards
Predictions to enable smart
applications
MACHINE LEARNING Technology that automatically finds patterns
in your data and uses them to make predictions for new data points
Demo.
MACHINE LEARNING IS EVERYWHERE
Amazon.com1994
AMAZON MACHINE LEARNING
Scalable & managed machine learning service
BEST PRACTICES &
LESSONS LEARNED
USE ALL AVAILABLE DATA
Your company has more data on your users than what you think…
Quizz What percentage of data
do firms use for analytics?
A: 12% C: 52% B: 34% D: 68%
Quizz What percentage of data
do firms use for analytics?
A: 12% C: 52% B: 34% D: 68%
ENRICH DATA BASED ON SOCIAL NETWORKS
User’s friends are valuable sources of information
75% of users select movies based on recommendations
HOMOPHILY People are friends with people like them.
ENRICH DATA BASED ON USER ENVIRONMENT
User’s context heavily influences their behavior.
Geo-location dataDevice information
Time of day and weekMetadata from third parties
…
ENRICH DATA BASED ON USER BEHAVIOR The way users interacts with the
UI gives valuable information
THE MORE, THE BETTER (SOMETIMES)
More data usually gives you better prediction accuracy.
MAKE NO PREMATURE ASSUMPTIONS
We all have preconceived ideas about who are our users … Most often they are wrong.
GET CLOSER TO YOUR USERS
Your customers live in the real world. Use IoT to bring your services closer.
Easy. Buy a copper tube ice maker kit
…And a shut-off valve…
…And a T-connector to tap the cold water supply line…
…And a hacksaw to cut the copper pipe…
…Finally, A special drill bit to make a hole in the kitchen floor for the copper tubing.
“It is not the strongest species that survive, nor the most intelligent, but the
ones most responsive to change.”
@caarlco