amazon oasis presentation
TRANSCRIPT
Marketing and Chill Consulting Presentation
BY: CONNOR FLYNN, PETAR JOVCIC, FRANCHESCA MUNOZ, CHRIS PERCHATSCH & KENZIE VERHEYEN
The Problem: Amazon Video is left in the DUSTLeast preferred
Difficult to use
Users don’t binge watch
Little social media presence
Target Market Male and Female
18-29
Social Media
Friendly
Watches 4+
Hours/Week
Income <75K
Your 1# Entertainment Destination
Amazon OasisSeparate
EntityNew Pricing
StructureIncrease Binge Watch-ability
#AmazonOasis Live Streaming
Separate Entity
Other
Showtime
Hulu
HBO Go
Amazon Video
Netflix
0 10 20 30 40 50 60
Service Providers Chosenn = 60
# of Responses
New Pricing Structure
$7.9932%
$9.9950%
$11.998%
$13.993% $15.99
7%
Preferred Price N = 60
User 1
User 3
User 5
720p
1080p
4k
Queue 1
Queue 3
Queue 5
Low Security
Med Security
High Security
Ads 30min
Ads 60min
Ads 90min
Live Delay 1min
Live Delay 10min
Live Delay 15min
Price $5
Price $10
Price $15
Intercept
0.00 0.20 0.40 0.60 0.80 1.00 1.20
0.14
0.15
0.14
0.11
0.03
0.14
0.26
0.25
0.14
0.00
0.17
0.14
0.31
0.09
0.14
0.27
0.04
0.14
0.27
0.37
0.14
1.00Feature Types
PRICE
High School/GED15%
Associate's15%
Bachelor's63%
Master's7%
EducationN = 60
New Pricing Structure
Monthly charge of $9.99
Increase Binge Watch-ability
1-3 hours12%
4-6 hours40%
7-10 hours27%
10+ hours22%
Hours Watched
SmartTV
Tablet
Smart phone
Digital Med
Desktop/Laptop
0 5 10 15 20 25 30 35
12
13
15
18
31
PRIMARY PLATFORMn = 60
#AmazonOasis
w/ Family
w/ Sig Other
w/ Friends
Alone
0 10 20 30 40 50 60
14
19
33
52
VIEWING HABITSn = 60
Other
Tumblr
Snapchat
0 5 10 15 20 25 30 35 40 45 50
2
10
10
18
25
32
44
45
Social Media Accountsn = 60
#AmazonOasis
Increase Social Media Buzz
Live Streaming
18-2012%
21-2357%
24-2628%
27-293%
Age Range
Other
Play video games
Reading
Shopping
Exercise
Attend concerts
Dine out
Go to movies
Listen to music
Hang out w/friends
0 5 10 15 20 25 30 35 40 45 50
2
23
24
27
34
36
36
41
43
45
Hobbies n = 60
Other
Technology
Politics
Sports
Art
Travel&Leisure
Music
Food
Health&Fitness
Lifestyle
Entertainment
0 5 10 15 20 25 30 35
6
10
10
12
12
13
15
17
21
23
32
Magazine Interests n = 60
Your 1# Entertainment Destination
END OF PRESENTATION