amazon overview
TRANSCRIPT
Amazon Confidential
Amazon Confidential
Inventing at Scale.Transforming Lives in
India.
Amazon Confidential
2. Amazon India – Context 3. Product Management @ Amazon4. India Innovations5. Looking Ahead
1. Amazon Overview
Agenda
—Jeff Bezos, Founder & CEO of Amazon
“START
with the customerand work backwards.”
Amazon Confidential
Our Virtuous Cycle of VALUE, SELECTION &
CONVENIENCE
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Our Focus
Amazon Confidential
Our Approach: Earn Customer TrustAmazon.com is the most trusted brand in the U.S.
Sources: 2013 Harris Poll Reputation Quotient Amazon Confidential
Amazon.com Search engine (e.g., Google)0%
5%
10%
15%
20%
25%
30%
35%
30%
13%
"Where did you begin the research for your most recent online pur-
chase?"
We are the Top Product Search Site30% of online shoppers begin their product research on Amazon
Sources: Forrester Research , Why Amazon Matters Now More Than Ever, ComScore MediaMetrix,; Forbes.com “America’s Most and Least Reputable Big Companies
“Our biggest search competitor is Amazon, not Microsoft or Yahoo”
- Eric Schmidt, Google
Amazon Confidential
Amazon Confidential
Agenda1. Amazon Overview
3. Product Management @ Amazon4. India Innovations5. Looking Ahead
2. Amazon India – Context
Transform how India Buys and
Sells
Our Mission
Amazon Confidential
India’s Largest Online Store26.6 MM Products
Amazon Confidential
Active Customers
5X2015 H1
Vs 2014 H1
Ranked #1 e-Commerce site in India with Highest No. of Unique
Visitors in May 2015 *ComScore data
Amazon Confidential
Units Served
5.5X
2015 H1Vs
2014 H1
Amazon Confidential
“We continue to double-down on our fastest growing
geography”- Jeff Bezos
Amazon Confidential
Amazon Confidential
Agenda1. Amazon Overview
4. India Innovations5. Looking Ahead
2. Amazon India – Context 3. Product Management @ Amazon
5
Product Management
1 3
46
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Customer Obsession.
Amazon Confidential
Think Big.
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Data Driven Decisions.
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Ownership.
Amazon Confidential
Working Backwards
PR/FAQ
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Auditing Mechanisms
• 2 – 6 Page Business Review• Weekly Business Review: Metrics• Customer Feedback
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MBA
End Results…
…Master of Business @ Amazon
Amazon Confidential
Amazon Confidential
Agenda1. Amazon Overview
5. Looking Ahead
2. Amazon India – Context 3. Product Management @ Amazon4. India Innovations
Easy Ship
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KiranaNow
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Seller Flex
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AmazonBusiness.in
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Udaan
Amazon Confidential
Amazon Confidential
Agenda1. Amazon Overview2. Amazon India – Context 3. Product Management @ Amazon4. India Innovations5. Looking Ahead
Internet Users (millions)
673 2020
213 2015
Second largest user base after China
Amazon Confidential
Online Shoppers (millions)
250 2020
49 2015
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Online Retail Segment
>$50B 2020
$7B 2015
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Largest Marketplace
Visualize 2020
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Loved by Customers
Undisputed Leader Transforming India itself
Invent at Massive Scale+
Transform Lives
Once in a Lifetime
Amazon Confidential
It’s Still Day 1!
Amazon Confidential
