amazon seo - 1st cardiff seo meet
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Optimising Products for Search on
19th May 2016, Prabhat Shah | Online Seller UK | @OnlineSellerUK
Hello!I AM PRABHAT SHAH
Currently, I’m working as eCommerce Consultant with Online Seller UK & DaytodayeBay
www.OnlineSellerUK.com @OnlineSellerUK
Why to Sellon Amazon ?
Platform you may not but certainly can’t AVOID!
Britain's favourite retailer is... not just about the quality of products and services but also their contribution to
society and the community
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What do you think are
influential factors ?
Let’s review some factors
Price Sales Product Reviews
Product Title Picture Search Terms
1.PRICE
Amazon uses pricing as a major factor in picking which product to show in search results alongside product ratings.
But you cannot always drive your price lower
○ However, keeping watchful eye on your competitor’s price and reacting to it helps to boost ranking.
○ Use tools to automate the processBUT learn from 2014 experience
Choose Repricer Tool Wisely
One Type follows Formula
Otherone is Algorithmic
2.SALES
Ranks higher for products selling well. It is simple but challenging for retailers just starting to sell on Amazon.
3.SEARCH TERMS
These must be relevant to your products and use of trademarks and brands should reflect the products you are selling.
Some best practices:
○ Do not use search terms that are used in the title.
○ Single words work better as search terms than phrases.
○ Don’t Use commonly misspelled words as search terms
4.PRODUCT TITLE
Product title to includeBrand, Product type, Material or key ingredient, Colour, Size
PRODUCT REVIEWS
Your products are ranked higher when you have higher number of and positive-ness of
your Customer Product Reviews.
5.
THREE KINDS OF REVIEWS
GenuineFake Biased
& What about this ?
Amazon Accepted review without purchase.
Changes in Amazon Reviews
the overall star rating of the product will now take into consideration the helpful votes of the
customers,
whether the reviewers are verified buyers, and the age of the written review.
rank and continuously adjust the order of the reviews being displayed on the website according to the ongoing assessment of which customer reviews
are most important.
PICTURE SIZENO display of products results that don’t have at least one image that is
1000×1000 pixels or larger in some categories.
6.
7.PRODUCT FEATURES
Amazon gives us ability to add product features and having informative ones helps to rank better.
8.PRODUCT DESCRIPTION
Having relevant keywords on Amazon product description helps to rank better on search result.
Includes size, shipping weight, color, specs and more.
9.PRODUCT SPECIFICATION
10.PRODUCT CATEGORY
Every search term is limited to any particular chosen category. Your products won’t appear if it is not on correct category.
Key Points
#1 Create detailed listings
#2 Use Search Terms Fields creatively
#3 Trial PPC to harvest Customer search terms
Repricer Keywords SIZE
Relevant Reading
Some Tools
THANKS!Any questions?
Find me at:@OnlineSellerUKEmail: [email protected]: 029 2236 2596 Mobile: 0751 88 39629www.onlineselleruk.com