Amazon TrainingOn-demand training library for in-housemarketing teams

2019

ContactW W W.AMAZOWL.COM

TRAINING@AMAZOWL.COM

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Empower Your Team to do MoreTrain your in-house team in all aspects of Amazon marketing, content

& operations with our on demand training courses for Amazon.

Selling on Amazon is Complicated.

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Amazon is an e-commerce giant that millions of buyers flock to everyday. Gone are the

days of door to door salesman, direct mail catalogs, and bustling retail mall traffic.

Amazon has once again changed the dynamic of how customers consume products.

Selling on Amazon is not a “set and forget” model and navigating their ecosystem takes

time and expertise. Staying up to speed with their changing Terms of Service, Back End

Portals, and best practices for success is daunting.

We’ve done the work for you. Our on-demand training courses provide the level of

support your in-house teams needs to navigate and grow your Amazon business.

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ABOUT AMAZOWL

Who we are.

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Amazowl is an Amazon Consulting and Marketing Agency

with global reach.

Our focus is staying on top of the rapidly evolving ecosystem.

Our expertise crosses both 1P Vendor & 3P Seller Platforms –

with a large number of our client brands using a hybrid

approach in order to maximize their opportunity from both

wholesale & direct relationships with Amazon.

We are a team of industry leading experts from around the

world. We’ve taken that expertise, compiled it into a training

library filled with leading edge content, and are sharing it as

a resource for your in-house team.

Highly educated brands:

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Double-down on your Amazon Success.

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It’s like the old cliché, time is money. Set your

Amazon marketing team up for success with

valuable knowledge direct from Amazowl

experts. These videos are produced from the

same team working day in and day out on

your account. We didn’t cut out the middle

man. Rather, you’ll hear directly from our

team of experts as they navigate you through

the intricacies of selling on Amazon.

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Comprehensive training designed to give expert-level Amazon knowledge. Your

team can immediately apply learnings from our courses and improve their results.

New Hire OnboardingNew employees can take their initial

training online. Don’t distract

colleagues from their work and keep

track of which courses they have sat.

Upskill your teamThe future belongs to brands with a

broad understanding of the entire

workings of Amazon and an in-dept

expertise in a couple of areas. Give

your team a broad & in-dept view.

Hit your Amazon revenue goalsImprove your team’s skills in order to

improve their results – it’s that simple!

Acquiring new customers on Amazon

cheaper, improving listing conversions

– it’s all about skills.

Train your team in Vendor CentralImprove your team’s skills in order to

improve their results – it’s that simple!

Acquiring new customers on Amazon

cheaper, improving listing conversions

– it’s all about skills.

Train your team in Seller CentralManaging inventory, editing and

adding both products and variations;

are just some of the need to know

principals your team will require

knowledge of in order to run your

Amazon Seller Central operations.

Amazon SEO: How to Rank Highly for Amazon SearchesSearch and be found. Learn how to

research keywords, optimize listings &

perform competitor analysis in our

easy to follow lessons. Master how to

use our ranking strategies to boost

profits.

Turn your team into Amazon Creative Content ExpertsInstead of out-sourcing A+, Stores and

listing copywriting to outside agencies,

train your team to use their current

knowledge and expertise to handle

your Amazon creative content.

Amazon's Ecosystem Vendor Agreements & Pricing

V E N D O R T R A I N I N G V E N D O R T R A I N I N G

V E N D O R T R A I N I N G

A M A Z O N T R A I N I N G

A M A Z O N T R A I N I N G V E N D O R T R A I N I N G C O N T E N T T R A I N I N GC O N T E N T T R A I N I N G

C O N T E N T T R A I N I N G C O N T E N T T R A I N I N G

Vendor Chargebacks Amazon Stores Amazon Core Content

Amazon Reviews Vendor Catalog Management

Amazon Copywriting Vendor Reports A+ Content

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Our course lineup:

Fundamentals of Amazon core content,

covers everything from images &

bullet-points to parent/child relationships.

How to create & manage engaging

Amazon Storefronts.

Contesting vendor chargebacks & invoice

reconciliation.

Amazon's ecosystem, unique terminology

and all 1P Vendor & 3P Seller platforms

explained.

Learn to manage, obtain & contest

Amazon product reviews.

Conversion-focused copywriting for

Amazon.

Amazon Vendor Central reporting &

analytics, including ARA Premium.

How to create & manage successful

high-converting A+ pages on Amazon.

Optimizing Amazon vendor agreements &

pricing.

Update, manage & optimize your Vendor

Central product listings.

Mobile Considerations Seller (3P) PerformanceS E L L E R T R A I N I N G S E L L E R T R A I N I N G

A M A Z O N T R A I N I N G

A M A Z O N T R A I N I N G V E N D O R T R A I N I N G S E L L E R T R A I N I N G

Seller (3P) Catalog Management

Core Lessons on Product Reviews, Seller Feedback, & Customer Questions

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Our course lineup continued:

Update, manage & optimize your Seller

Central product listings.

Vendor Promotions,Coupons & Deals

Create, edit, and manage Vendor Central

promotions, coupons, and deals.

Seller (3P) Promotions,Coupons & Deals

Create, edit, and manage Seller Central

promotions, coupons, and deals.

Optimizing listing content for mobile

displays.

How seller performance impacts your

overall Amazon business.

Incorporating feedback, reviews &

customer questions into your Amazon

selling strategy.

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About the traininglibary:

New courses added every month

100% self-paced online learning

Constantly updated courses that keepup with Amazon changes

Progress trackers so you knowright where you left off

Downloadable cheat sheet PDFs

STANDARD OPERATING PROCEDURES

Amazon SOPs

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Learn from our Amazon SOP wiki and start mastering your

Amazon journey. Get step-by-step “How-to” instructions on the

following subjects:

• Amazon Foundations

• Seller Central

• Vendor Central

• Amazon Content

• Amazon Advertising

AMAZON SOPs

Amazon Foundations SOPs

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• Core Amazon Terminology

• Amazon Platforms

• Amazon Programs

• Amazon Brand Registry

AMAZON SOPs

Seller Central SOPs

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• Seller Central Terminology

• Fulfillment by Amazon (FBA)

• Fulfillment by Amazon (FBA) Reimbursements

• Seller Central Catalog Management

• Seller Central Pricing Management

• Seller Central Inventory Reports

• Creating Fulfillment Reports

• Seller Central Payments Reports

• Seller Central Returns Reports

• Seller Central Orders Reports

• Seller Central Advertising Reports

• Seller Central Business Reports

• Seller Central Lightning Deals

• Seller Central 7-Day Deals

• Seller Central Prime Exclusive Discounts

• Seller Central Coupons

• Seller Central Promotions

• Seller Central Promotions: Social Media Promo Codes

• Seller Central Promotions: Percentage Off Promotions

• Seller Central Promotions: Buy One Get One Promotion

• Seller Central: Free Shipping

AMAZON SOPs

Vendor Central SOPs

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• Vendor Central Terminology

• Vendor Purchase Order Management

• Vendor Chargebacks

• Vendor Catalog Management

• Vendor Finance and Agreements

• Vendor Shortages

• Vendor Disputes

• Vendor-Authorized Returns

• Vendor Reporting

• Vendor Direct Fulfillment

• Vendor Central Coupons

• Vendor Central Promotions: Price Discounts

• Vendor Central Promotions: Lightning Deals

• Vendor Central Promotions: Best Deals

• Vendor Central Promotions: Promo Codes

• Vendor Central Promotions: Dash Button

• Vendor Central Settings

• Vendor Central Electronic Data Interchange (EDI)

AMAZON SOPs

Amazon Content

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• A+ Content

• Amazon Stores

• Listing Images

• Video Content

AMAZON SOPs

Amazon Advertising SOPs

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• Amazon Advertising Terminology

• Amazon Advertising

• Keyword Research

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Got questions?

Email us at training@amazowl.com and

we will address any questions or concerns.

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Get your first course FREE

from our on-demand

Amazon Training LibraryAdvanced on-demand training courses for brands

operating as either Amazon Vendors or 3P Sellers - get

your COMPLIMENTARY first course now.

Head over to www.amazowl.com/trainingto get started