“Kopi satu, local punya!”

We are a small local agency but we

THINK BIG for our clients and understand

our client’s needs.

CORPORATE PHILOSOPHY

Our strength is OUR PEOPLE who have accepted our

STANDARDS OF CREATIVITY of which WE VALUE HIGH-

LY. We must be able to INFUSE SUCH CREATIVE FORC-

ES WITH TECHNOLOGY to keep up with ever changing

trends and to remain competitive as well as to be able

to meet and exceed CLIENTS’ EXPECTATIONS.

“Banyak yang dah cuba dan berpuas hati”

O ur humble beginnings in 1998 was a coalescence of

enterprising minds, creative souls and passionate spirits,

enjoined to embark on a journey in the vast field of

advertising and promotions in Malaysia. Setting up

operations in the heart of the nation, Kuala Lumpur, we

took our first step by merging intellectual talents with

artistic skills in order to redefine creativity and have not

stopped to look back ever since.

And since our inception, our presence in advertising industry has gained prominence

due to our stand on perpetually redefining creativity in every project, with every

CLIENT. Backed by a team of professionals with a combined span of more than

seventy years worth of collective experiences and astute knowledge in their

respective area of specialisation, our Clients know they can rely on us.

Making the best use of cutting-edge, state-of-the-art technology also enables us

to serve our Clients better and faster with unrivalled precision. After a decade

later, the voyage continues with milestone achievements, and with diligence and

perseverance, we have grown whilst keeping true to our identity based on our

PHILOSOPHY of creative excellence.

Our profile of strategic resources. In other words, OUR TEAM

“Tengok le, siapa yang buat! Misti ler best”

We are Suria Amber Communications Sdn Bhd, a full-service agency with

an array of repeat clients across a variety of industries. Our team

is made up of solid, exciting professionals who have the

distinction of serving multinational agencies as well as other

competitive corporations. Our cumulative experiences allow us

to cross-pollinate thoughts and produce innovative ideas. As a

unit, our competency spreads equally into the areas of strategic

planning, account management, creative conceptualisation

and media savvy. In other words, as a team, WE ROCK!

OUR OBJECTIVE

To provide HIGH QUALITY PRODUCTS and EXCELLENT SERVICE in striving to exceed CLIENTS’ EXPECTATIONS by producing technologically advanced and CREATIVELY UNIQUE IDEAS AND DELIVERABLES while ensuring the highest level of customer satisfaction in every aspects.

To grow with our employees as a TEAM and encourage continuous improvement processes through PROFESSIONAL TRAINING and EDUCATION in the pursuit of KNOWLEDGE to achieve greater PRODUCTIVITY and EFFICIENCY while providing a highly creative and conducive working environment for our employees.

“Panas, tapi kurang manis”

S URIA AMBER keeps a relatively low profile in terms of its

image. We prefer to focus all our efforts and energy in

elevating the corporate image of our Clients, before our

own. Thus, developing their branding prominence is not

only our specialty but also our priority.

We believe that how we are perceived in the industry is secondary to what we pro-

duce and provide for our Clients.

For us, SIZE does not matter, but SERVICE does, particularly since big does not

necessarily mean the best where creative concepts and persuasive communication

is concerned. And offering a personalised service and quality deliverables is what

we are proficient at. Thus, we hold steadfast to our true primary objective.

MISSION STATEMENT

To excel in providing HIGH-QUALITY and VALUE-ADDED SERVICES

and PRODUCTS to Clients through CONTINUOUS DEDICATION and

DEVOTION to improvements in CREATIVITY, INNOVATION,

TECHNOLOGY and COST. Thus, ensuring repeated CUSTOMER

SATISFACTION by giving Clients a competitive edge in branding

prominence and corporate image.

“Try, nice coffee here”

W ith Suria Amber, our Clients don’t just have a business

relationship but also share a unique sort of friendship, a

bilateral smart partnership. One where we share similar

ideas and think along the same lines. We are definitely not

telepathic nor do we possess six sense but we do have an

instinct that enable us to know with relative accuracy our Clients’ needs and their

expectations.

This instinct, derived from our vast experience, has contributed to our ability to

grasp and visualise with much clarity what is our Clients wish and to convey to their

target markets and the consumers or public at large. Using our capabilities and

expertise will enhance or elevate their corporate image and brands, thereby

maximising awareness of their products and/or services, hence assisting them in

increasing revenue and profits.

In addition, like a true friend, we go out of our way to accommodate special urgent

requests wherever possible. As a partner or like a friend, our Clients can always be

confident that they will receive from us the best product and the best service at all

times. We serve beyond the call of duty and this is exemplified in what we offer and

provide, thus its emphasis in our mission.

KEY PEOPLE

AZMAN MOHD YUSOFFCEO/ Founder

Chief Executive Officer of Suria Amber and has more than 20 years of experiences in the Advertising and Communication field.

As the CEO of Suria Amber, Azman drives the product and business development unit.

Azman is the person behind successful collaboration made possible with Majlis Perbandaran Subang Jaya, Majlis Bandaraya Shah Alam and Majlis Bandaraya Petaling Jaya Who’s Who projects.

His philosophy is to achieve the impossible driving his business and people to greater height.

SALMA GEORGE ABDULLAHManaging Director

With over 20 years of experiences in the Advertising field, Salma brings forth her experiences in building the foundation of operation of Suria Amber.

Salma heads the HR, Administration and Finance department of the organization with an iron grip.

FRED LIEWMarketing Director

Fred brings forth 30 years of experiences in the advertising and communication field.

Fred had preciously worked in major international advertising agencies before opening his own agency during the 1990s.

Fred heads the Marketing and Creative Department, balancing both his chosen fields.

ONG BYANGMarketing Director

Marketing Director of Who’s Who with 30 years of experiences in the Advertising field.

Byang has worked on global brands in major international agencies and later as Managing Director in local agencies.

Byang heads the Marketing team and ensures her team are result oriented or they have to face this iron lady.

MOHAMAD SHAHChief Editor

When you need the creative flare of word power that will knock you out, it is Shah that you look for.

With more than 30 years of experiences as Copywriter and Creative Director, Shah is the Chief Editor of Suria Amber. He is the driving force of the copywriting team.

KAMALUDDIN ABD JALILProduction Manager

As the Production Manager, Kamal brings forth more than 20 years of experiences in the advertising arena with studio and production management.

With meticulous eyes and swift thinking, Kamal ensures the creative team delivers quality production and required artworks in a timely manner.

His job is to determine and offer detailed cost estimates on individual jobs or projects to Clients.

SIMON HONArt Director

Educated in Design, he has worked in Marketing and Communications for over two decades with dedication delivering amazing state of art work that simply takes your breath away.

He actively participates in the full design cycle from inception through to completion and will work closely with all internal and external partners to ensure total client satisfaction.

With a high design pedigree his experience to date will demonstrate how through vision and direction, have realized the full design potential of others. He is able to translate a client’s requirement into a transparent strategy that ultimately adds value.

SHAFRIL DAHALANStudio Manager

Shafril, who has almost half a decade experiences in advertising industry, had his fair share of achievement portfolio. Being one of the pioneers of the agency, he has a natural affinity to the latest state-of-the-art technique in studio.

If theres anybody who can draw more water from a cloth that’s already been squeezed dry...he definitely can.

With a dedicated DTP team under his watchful eyes, the team delivers on timely manner.

OUR PORTFOLIO

ADVERTISING CAMPAIGN

ENVIRONMENTAL CAMPAIGN PRINT AD

ENVIRONMENTAL CAMPAIGN PRINT AD BLURPS

ENVIRONMENTAL CAMPAIGN 2 PRINT AD

ENVIRONMENTAL CAMPAIGN 3 PRINT AD

RIVER CAMPAIGN PRINT AD

RIVER CAMPAIGN AMBIENT

VISIT PENGERANG CAMPAIGN MAGAZINE AD

HIGHER EDUCATION PRINT AD

HIGHER EDUCATION PRINT AD

LOGO DESIGN

PUBLICATION DESIGNS

COFFEETABLE BOOK 12X12 CD COVER DESIGN

COFFEETABLE BOOK LAUNCHING OF MASJID AN NURUNIVERSITI TEKNOLOGI PETRONAS

COFFEETABLE BOOK UNIVERSITI TEKNOLOGI PETRONAS

COFFEETABLE BOOK UNIVERSITI TEKNOLOGI PETRONAS

COFFEETABLE BOOK KOLEJ POLITEKNIK MARA

UNIVERSITY PROFILE UNIVERSITI TEKNOLOGI PETRONAS

2002 ANNUAL REPORT KUMPULAN PERANGSANG SELANGOR

2003 ANNUAL REPORT KUMPULAN PERANGSANG SELANGOR

RESEARCH REPORT UNIVERSITI KEBANGSAAN MALAYSIA

2006 ANNUAL REPORT KUMPULAN HARTANAH SELANGOR

PROGRAMME BOOK UNIVERSITI TEKNOLOGI PETRONAS

PROSPECTUS UNIVERSITI PENDIDIKAN SULTAN IDRIS

ACHIEVEMENT BOOK UNIVERSITY OF MALAYA

PROGRAMME BOOK KOLEJ UNIVERSITI SAINS DAN TEKNOLOGI MALAYSIA

GUIDE BOOK INSTITUT SOSIAL MALAYSIA

RESEARCH BOOK UNIVERSITI KEBANGSAAN MALAYSIA

FOLDER MAJLIS PERBANDARAN PETALING JAYA & UNIVERSITI PENDIDIKAN SULTAN IDRIS

BROCHURE UNIVERSITI KEBANGSAAN MALAYSIA

INVITATION CARD UNIVERSITY OF MALAYA

PUBLICATION BOOK UNIVERSITY OF MALAYA

2009 CALENDAR UNIVERSITI TEKNOLOGI PETRONAS

PROGRAMME BOOK UNIVERSITI TEKNOLOGI PETRONAS

2009 DIARY UNIVERSITI TEKNOLOGI PETRONAS

2006 NOTEBOOK UNIVERSITI PENDIDIKAN SULTAN IDRIS

MARKETING KIT UNIVERSITI TEKNOLOGI PETRONAS

GALLERY

PENGERANG BATERI

UNIVERSITI PUTRA MALAYSIA

UNIVERSITI KEBANGSAAN MALAYSIA

UNIVERSITI TEKNOLOGI PETRONAS

UNIVERSITI PUTRA MALAYSIA

EXHIBITION

INSTITUT SOSIAL MALAYSIA

MAHA 2003 EXHIBITION

OIC CONFERENCE, PUTRAJAYA

LAUNCHING

INTER-UNIVERSITY SPORT UNIVERSITI TEKNOLOGI PETRONAS

10 YEARS CELEBRATION, FACULTY OF HUMAN ECOLOGY UNIVERSITI PUTRA MALAYSIA

LAUNCHING OF DEWANITA KUALA LUMPUR

LAUNCHING OF UNIVERSITI ISLAM ANTARABANGSA

CORPORATE VIDEOS

TUN MAHATHIR GALLERY VIDEO UNIVERSITI TEKNOLOGI PETRONAS

LAUNCHING VIDEO UNIVERSITI TEKNOLOGI PETRONAS

CORPORATE VIDEO UNIVERSITI PUTRA MALAYSIA

WASTE MATERIAL PRODUCT VIDEO MALAYSIAN PALM OIL BOARD

CORPORATE VIDEO UNIVERSITI PENDIDIKAN SULTAN IDRIS

CORPORATE VIDEO UNIVERSITI TEKNOLOGI PETRONAS