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ADVERTISING

The activity of attracting

public attention to a productor business, as by paidannouncements in the print,

broadcast, or electronic

media.



AMBIENT ADVERTISING

Also known as Outdoor Advertising

Innovative Advertisement that communicates the

simple message in a most expressive way.

Pervasive Communication for the urban areas

Smart Placements of media



Ambient Advertising

Ambient advertising is the placement of advertising in unusual & unexpected placesoften with unconventional methods

Instead of using outdoor billboards, print andtelevision ads, agencies started to place ads onunusual items or unusual places.



Why Ambient Advertising

• Consumers are staying out of their homes.

• Less time to spare fornewspapers, televisions andmagazines.

• People process images much



Advantages

• Visibility

• Frequency

• Creative

•

Effectiveness

• Element of Surprise

• Easy to Recall



Disadvantages

• High Cost

• Small Coverage

• Difficult to Evaluate the TargetAudience

• Limited Message

• Wear out



Ambient AdvertisingScenario In IndiaGROWTH RATE – IN TOTAL



Ambient Advertising MarketIn India

It involves 8-10% of the total advertisingexpenditure

0

2

4

6

8

10

12



Ambient Advertising Forms

• Posters• In Store Advertising• Sports Stadium/Arena• Transit• Airport Advertising• Mall Advertising•

Air balloons/Skywriting• Washrooms• Petrol/Gas Pumps• Laser Projecting



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Fifth level

P O S T E R S




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o r t s S t ad i u m / Ar e n a



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W a s h r o o m

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• Keep it Simple

• Color

•

Copy• Font Type



Guidelines

• All premises within the City displayingoutdoor advertising will require annuallicensing.

•

Ads inside buildings will not requireapproval or licensing.

• Change of message will not requireapproval.

• In single property/business premises asingle license will be required regardless of the number of advertising



Successful Outdoor Ads InIndia

C l i c k

t o e d i t

M a s t e r t e x t

s t y l e s

S e c o n d

l e v e l

● T h i r d l e v

e l

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e v e l

● F i f

t h l e v e l



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A d s



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A d v e r

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S t a

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T r a

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A i r B a l l o o n s



W a s h

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Conclusion

With the media explosion all around andincreasing competition, media-planners arelooking at the possibilities of Outdoor Advertisingthese days.

Escalating prices of the television and printmedia, along with market fragmentation.

Changing customer lifestyles and growing clutterhave all generated the need for advertising on a

medium, which is untapped and can innovatively

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