ambient, giant-bone advertisement
DESCRIPTION
I love this ad! I had a lot of fun making this because knowing my own consumer-buying habits, this type of ambient-advertising would resonate with me if I was walking my dogs in a park that implemented this. I have two dogs of my own so I chose "Dingo" as my mock client because I know that my dogs enjoy their products... :) This was created in Illustrator and then finished in Photoshop..TRANSCRIPT
Large bones would be placed in various parks across the U.S. to promotethe client's new tag line. The unusual product placement will spark
consumer curiosity in order to build better brand awareness.