AMC KARAWANG & AMC SAMARINDA

(2010 ~ 2013)

AMC KARAWANG WEEKLY SALES PERFORMANCE

(2010 ~ 2012)

Sales achievement 2010 (Q3 s/d Q4)

0

5000

10000

15000

20000

25000W

1

W4

W7

W1

0

W1

3

W1

6

W1

9

W2

2

W2

5

W2

8

W3

1

W3

4

W3

7

W4

0

W4

3

W4

6

W4

9

W5

2

Apache 12

Apache 16

Extreme

Total

Sales achievement 2011 (Q1 s/d Q4)

0

10000

20000

30000

40000

50000

60000

70000W

01

W0

4

W0

7

W1

0

W1

3

W1

6

W1

9

W2

2

W2

5

W2

8

W3

1

W3

4

W3

7

W4

0

W4

3

W4

6

W4

9

W5

2

Apache 12

Apache 16

Extreme

Apache Kretek

Total

Sales achievement 2012 (Q1 s/d Q2)

0

20000

40000

60000

80000

100000

120000

140000

160000W

01

W0

4

W0

7

W1

0

W1

3

W1

6

W1

9

W2

2

W2

5

W2

8

W3

1

W3

4

W3

7

W4

0

W4

3

W4

6

W4

9

W5

2

Apache 12

Apache 16

Extreme

Apache Kretek

Total

AMC KARAWANG MASS, CONSUMER, TRADE ACTIVITIES

Consumer ActivitiesBlitz Team (One on One)

Blitz SPG (one on one)

Sponsorship event (sharing product & direct selling)

Grab community

Trade ActivitiesBrand visibility

Retail Branding Strategic

Branding car WS

R to W program

SPG WS

Public ActivitiesTemporary

Permanent

EventSmall event

Medium event

Mass /Big event

AMC SAMARINDA WEEKLY SALES PERFORMANCE

(2013)

98,854 91,822

51,382

91,083 105,211

133,559

104,962

33,422

125,633

133,576

152,095 157,238

130,551

213,425 206,094

190,600

165,130

200,509

77,144

221,746

282,560

255,484

265,763 272,598

254,977

279,694

-

50,000

100,000

150,000

200,000

250,000

300,000

W27 W28 W29 W30 W31 W32 W33 W34 W35 W36 W37 W38 W39

Q3 2012

Q3 2013

Linear (Q3 2012)

Linear (Q3 2013)

YTD Sales by Week Q3 2012 vs Q3 2013

Volume in-Packs

YTD Total Sales Q3 2012 vs Q3 2013(in pack)

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

Q3 2012

Q3 2013

1,409,388

2,885,724

TOTAL

TOTAL

Pertumbuhan YTD total sales Q3 (2012 vs 2013) sebesar 104,8%

Volume in-Packs