A Study on Consumer Brand preference of Aqua Pure Plus pvt Ltd with special reference to Kallakurichi CityQuestionnaire1. Name:2. Gender: MaleFemale3. Age:

a) 20-30 B) 30-40 c) 40-50 d) 50-60 e) above 604. Occupation:a) Private employee b) Governmentemployee c) Business man d) Student e) Others

5. Family income (per month)a) 10000-20000 b) 21000-30000 c) 31000-40000 d) 41000-50000 e) and above 500006. Which brand you prefer in Aqua Pure Plus model?

a) Aqua Grand + b) Nano Pure c) Nano Diamond d) Nano Silver7. How would you rate your experience with Aqua Pure Plus machine? For (purchase)

a) Agree b) StronglyAgreec) Neutral d) Disagreee) Strongly disagree 8. How would you experience with Auqa Pure Plus machine? For (service)a)Agree b) Strongly Agree c) Neutral d) Disagreee) Strongly disagree 9. Which is the media in which you have seen the advertisement of Aqua Pure Plus?a) Television b) Newspaper c) Magazine d) Banners e) Internet

10. What is the maintenance cost (per month)a) 1000 b) 2000 c) 3000 d) 4000 and above

11. How long you use the Machine?a) 1 year b) 2 years c) 3 years d) 5 years and above12. State the reason for purchasing this brand?a) Comfort b) style c) advertisement13. What do you feel about the cost of the Machine?a) Agree b) StronglyAgree c) Neutral d) Disagree e) Strongly disagree14. Did you get any warranty period?

a) Yes c) No

15. Are you satisfied with the spare parts available with local dealers?

a) Highly Satisfied b) satisfiedc) Neutral d) dissatisfied e) highly dissatisfied 16. Are you satisfied with after sales & service?a) Highly Satisfied b) satisfied c) Neutral d) dissatisfied e) highly dissatisfied 17. What is your opinion about the long riding of this Machine?

a)Agree b) Strongly Agree c) Neutral d) Disagree e) Strongly disagree18. Why did you prefer this model/Machine?

a) Price c) After sales service d) power19. Who influenced you more in your buying decision of Machine?

a) Self b) family members c) friends/relatives d) media20. In your opinion, what role advertisement plays?

a) provides important details b) creates awareness c) misleading21. How do you feel about the overall performance of the Machine?(a) Agree (b) Strongly Agree (c) Neutral (d) Disagree (e) Strongly disagree1