ame innovation summit
TRANSCRIPT
Lean IntrapreneursLean Startup for the Enterprise
Brant CooperAuthor, The Lean Entrepreneur
Partner, Moves the Needle
Myth of the Startup Visionary
Eureka!
$
BuildLaunch
Success!
Myth of Corporate InnovationEureka!
$
BuildLaunch
Dead Pool!
Idea Laundry
List
Exec Team Culls
Bus Unit Mkt
Reearch
ROI Pitch
Dead Pool
What are the Two Questions that Kill Disruptive Innovation?
What’s the ROI?
When will I see it?
The Innovation Continuum
Known UnknownExecute Search$ Learning
“Old School” Innovation
The Lab in the Wilderness• Scientists creating new technology• Separate from core business• Mythical “visionary” selectively invests
Innovation never sees light of day
“New School” Innovation
Turn Business into a Startup• Open floor plan makes room for Scooters• Pizzas, free cola and nerf guns• Innovation as marketing buzzword
Core business adversely affected
Lean Intrapreneur
“Local” experiments Big experimentsCustomer co-creation Customer empathyData informs ROI Data informs new opp
Eliminate Waste Executing Eliminate Waste Learning
Landing Page Test
The Mechanical Turk
Sell it First
Preventing Core Asset Abuse
HR
Poor resource allocation
Abuse of free time
Employees misallocated
Marketing
“Experiments” tarnish brand
Funnel disruption
Legal
Credit card abuse
Non-compliant
T&Cs
Sales
Disrupt current activity
Damage relationship
Support
Phone lines light up
Broken links
(0)Tech
Innovation
(1)Segment Passion
(2)Scalable Business Model
(3) Leverage Core Assets
4 Phases of Startup[Measuring progress]
Intrapreneurship Mindset
• Allocate resources to search• Senior Executives know how to lead search • Teams have the ability to do it• Corporate Support Systems in Place• Culture (HR, employee willing, etc.)
In Spirit of Lean Startup – GO!
• Start small from the bottom up• Make it harmless and fun • Expose to senior executives• Get a few teams doing it (both product and
functional)• Update your Capabilities, Systems & Culture
Answer: Apply lean to your innovation process!
