ameb centenary campaigncentenary... · layered or overlapping. the gold graphics should only be...

Version 1 19.10.2017

AMEB Centenary Campaign Style-Guide 2017/2018

Campaign elements at a glance

Campaign brand-marks Supporting graphics

Fonts

Agency Use

Internal use

Arial Bold & Regular

Karla Bold & Regular

Colours

Campaign Style-Guide

Brand Elements

AMEB Centenary 2018

Campaign brand-marks

These campaign brand-marks add a celebratory flourish to the traditional AMEB logo for the 2018 year.

The four marks provide a versatile suite for application at different scales and in different circumstances. They are listed below in order of usage preference. Only one logo should be used on any one piece of communication and they should never be layered or overlapping.

Master campaign logo

Wherever possible this logo should be used on Centenary branded materials.

Small campaign logo

Only for use in circumstances where the Master campaign logo will be too small or illegible (small applications).

Narrow campaign logo

Only for use in circumstances where both the Master campaign logo and Small logo will be too small or illegible.

CELEBRATE logo

Only for use where CELEBRATE themed supporting assets are not used. Doubling up on this message will confuse audiences. White

Black

Blue

Master campaign logo Narrow campaign logoSmall campaign logoCELEBRATE logo


Brand Elements

AMEB Centenary 2018

Our brand colour palette consists of a suite of primary and secondary colours.

The primary palette should be used as a first preference in all communications with the colours from the secondary palette applied sparingly where contrast and emphasis are required. The primary colours should be offset by the use of the gold assets where appropriate.

Primary palette

Secondary palette

Colour palette

CMYK:

RGB:

HEX:

CMYK:

RGB:

HEX:

100, 100, 0, 70

0, 0, 64

#000040

50, 36, 10, 0

137, 149, 185

#8994b9

5, 4, 1, 0

238, 238, 243

#efeef3

0, 0, 0, 100

0, 0, 0

#000000

1, 8, 20, 0

246, 231, 204

#f5e7cc

5, 40, 100, 0

219, 161, 51

#daa133

0, 0, 0, 0

255, 255, 255

#ffffff


Brand Elements

AMEB Centenary 2018

Primary typeface (royalty free – supplied with assets package)

Typography plays a key role in the look and feel of the AMEB Centenary campaign. Only the typefaces specified in this section should be used in our branded communications.

Karla — from Google

Karla is our campaign typeface. It is available in a four styles. Use Karla Regular for body copy and Karla Bold for headlines.

The typeface is included in the campaign asset package or it can be downloaded for desktop use from: https://befonts.com/karla-font-family.html The webfont is available from Google: https://fonts.google.com/specimen/Karla

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890&*,-!.?““

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890&*,-!.?““

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890&*,-!.?““

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890&*,-!.?““Karla Regular

Karla Italic

Karla Bold

Karla Bold Italic


Brand Elements

AMEB Centenary 2018

Arial — Microsoft system font

This fall-back typeface is for use only instances where the brand typeface is not available, such as internal Microsoft Office presentations (Word, PowerPoint, etc.) on systems where the font Karla cannot be installed for whatever reason.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890&*,-!.?“”


Arial Regular

Arial Regular Italic



Arial Bold

Arial Bold Italic

Fall-back typeface (only to be used if Karla cannot be loaded)


Brand Elements

AMEB Centenary 2018

These graphics provide a unique and memorable campaign ‘hook’.

This suite of graphics is to be used in support of the campaign logos (not in place of them). Only one graphic should be used on any one piece of communication and they should never be layered or overlapping. The gold graphics should only be used on white or the dark blue from the campaign colour palette.

Supporting graphics

Master graphic gold

Stave graphic gold

CELEBRATE gold

Master graphic white

Stave graphic white

CELEBRATE white


Brand Elements

AMEB Centenary 2018

Application Examples

8

Manual of Syllabuses cover

Music Syllabuses

2018Manual of Syllabuses

Publications of theAustralian Music Examinations Board

Theoretical Music Craft Student Workbooks Preliminary – Grade 4 (Book A + Book B)Music Craft Teacher’s Guides Preliminary – Grade 4 (Book A + Book B)Music Craft Essential Exercises Grade 5 – 6Theory of Music Practice Papers for Students (www.ameb.edu.au)Musicianship Practice Papers & MP3s for Students (www.ameb.edu.au)Music Craft Practice Papers & MP3s for Students (www.ameb.edu.au)Speech & Drama Practice Papers for Students (www.ameb.edu.au)Teaching Practice Papers for Students (www.ameb.edu.au)Theory Exam Resources (www.ameb.edu.au)Theory of Music Online Courses (www.amebtheory.edu.au)Theory, Musicianship and Music Craft Online Exams (www.amebexams.edu.au)

Aural Tests & NotationAural Tests – An Essential Handbook (1992)Aural Tests and CDs – Graded Exercises in Aural Skills (2002)Notation Handbook – An Essential Guide to Music Notation Practice (2002)

Practice diary & Manuscript padsAMEB Practice DiaryAMEB Manuscript PadAMEB Manglescript Pad

PianoP Plate Piano Books One, Two and ThreePiano Series 17 Grade Books – Preliminary to Grade 8Piano Series 17 CDs and Handbooks – Preliminary to Grade 8Piano Series 16 Grade Books – Preliminary to Grade 8Piano Series 16 CDs and Handbooks – Preliminary to Grade 8Piano Series 15 Grade Books – Preliminary to Seventh GradePiano Series 15 CDs and Handbooks – Preliminary to Seventh GradePiano Series 14 Recordings – Preliminary to Eighth Grade*Piano Studies and Baroque Works – First to Fourth GradePiano Sight Reading (2004) Piano Technical Work (2008)Australian Anthology – Preliminary to Fourth Grade Australian Anthology – Fifth to Eighth Grade

Piano for LeisurePiano for Leisure Series 3 Grade Books – Preliminary to Seventh GradePiano for Leisure Series 3 CDs and Handbooks – Preliminary to Seventh GradePiano for Leisure Series 2 Grade Books – Preliminary to Grade 8 Piano for Leisure Series 2 CDs and Handbooks – Preliminary to Grade 8 Piano for Leisure Series 1 Grade Books – Preliminary to Eighth GradePiano for Leisure Series 1 Recordings – Preliminary to Eighth Grade*

StringsViolin Series 9 Grade Books – Preliminary to Seventh GradeViolin Series 9 CDs and Handbooks – Preliminary to Seventh GradeViolin Series 8 Grade Books – Preliminary to Grade 7Violin Series 8 CDs and Handbooks – Preliminary to Grade 7 Violin Series 7 Recordings – Preliminary to Seventh Grade*Violin Technical Work (2011)Violin Sight-Reading (2011)Viola Series 1 Grade Books – Preliminary to Sixth GradeViola Technical Work (2007)Cello Series 2 Grade Books – Preliminary to Grade 6Cello Technical Work (2009)Double Bass Series 1 Grade Books – Preliminary to Grade 4Double Bass Technical Work (2013)Classical Guitar Series 2 Grade Books – Preliminary to Sixth GradeGuitar Series 1 Grade Books – Preliminary to Fourth GradeClassical Guitar Technical Work (2011)Classical Guitar Sight-Reading (2011)

Recorded AccompanimentsViolin Series 9, Flute Series 3, Cello Series 2, Clarinet Series 3 and Musical Theatre

Series 1 Piano Accompaniments – Preliminary to Grade 3Percussion Sereis 1 Piano Accompaniments – Preliminary to Grade 4Alto Saxophone Series 2 and Tenor Saxophone Series 2 Piano Accompaniments

Grade 1 to Grade 3+More to be released

*Only available from digital music outlets

WoodwindRecorder Grade Book – First to Fourth GradeRecorder Technical Work and Users’ Handbook (1988)Flute Series 3 Grade Books – Preliminary to Sixth GradeFlute Series 2 Grade Books – First to Fourth GradeFlute Series 2 Recordings – First to Fourth Grade*Flute Sight-Reading (2012)Flute Technical Work (2012)Clarinet Series 3 Grade Books – Preliminary to Grade 4Clarinet Series 3 CDs and Handbooks – Preliminary to Grade 4Clarinet Series 2 Grade Books – First to Fourth GradeClarinet Series 2 Recordings – First to Fourth Grade*Clarinet Technical Work (2008)Clarinet and Bass Clarinet Orchestral and Chamber Music Excerpts (2008)Clarinet Sight Reading and Transposition (2000)Saxophone Series 2 Grade Books, Alto and Tenor – Grade 1 to Grade 4Saxophone Series 1 Grade Books, Alto and Tenor – First to Fourth GradeSaxophone for Leisure Series 1 Grade Books, Eb (Alto and Baritone) and

Bb (Soprano and Tenor) – Preliminary to Grade 4Saxophone Technical Work (2008)Saxophone Technical Work (1997 revised ed)Oboe Technical Work (revised 1999)Bassoon Technical Work (2011)

BrassBrass Series 1 Grade Books Bb, Eb, C & C Tuba Versions – First to Fourth GradeOrchestral Brass Series 1 Horn Grades 1 to 4 Orchestral Brass Series 1 Trumpet Grades 1 to 4Orchestral Brass Series 1 Trombone Grades 1 to 4Orchestral Brass Series 1 Euphonium Grades 1 to 4Orchestral Brass Series 1 Tuba Grades 1 to 4Brass Orchestral Excerpts Grades 5 to 8 (2004)Horn and Trumpet Technical Work (1992 reprinted with new cover 2004) Trombone, Tuba and Euphonium Technical Work (2004)Brass Sight Reading (2004)

VoiceSinging Series 2 Grade Books, High and Low/Medium – Preliminary to

Fourth GradeSinging for Leisure Series 1 Grade Books, High and Low – Preliminary to Grade 4Singing Technical Work Level 2 (2010)Singing Technical Work (1998 revised)Singing Sight-Reading (2010)Musical Theatre Series 1 Grade Books, Ladies' and Gentlemen's editions

– Preliminary to Grade 4Musical Theatre Technical Work (2015)Musical Theatre Sight-reading (2015)

PercussionPercussion Series 1 Grade Books – Preliminary to Grade 4Percussion Technical Work Level 1 (2013)Percussion Technical Work Level 2 (2013)Percussion Sight-Reading (2013)

Contemporary Popular Music (CPM) Bass: Advancing, Steps 1 to 4 Drum Kit: Advancing, Steps 1 to 4Guitar: Advancing, Steps 1 to 4 Keyboard: Fundamental, Steps 1 to 4 and Advancing, Steps 1 to 4Vocal: Advancing, Steps 1 to 4

AMEB Syllabus PublicationsAll syllabuses now available from www.ameb.edu.au:

Manual of Syllabuses – Music SyllabusesManual of Syllabuses – Speech Syllabuses Accordion Syllabus Ensemble Performance Syllabuses Contemporary Popular Music (CPM) SyllabusesRockschool Syllabuses

All AMEB Grade Book recordings areavailable from digital music outlets

Shop at www.ameb.edu.au

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Item number: 1204085739

ISSN 0729-3569


Application Examples

AMEB Centenary 2018

For further information about this style-guide or to request master files and graphics, please contact:

Bernard Depasquale

D 03 8660 5801 E [email protected]

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