*amended* members: agenda redevelopment authority: 7 …
TRANSCRIPT
*Amended*AGENDA
JOINT MEETING OF THE: REDEVELOPMENT AUTHORITY
CITY PLAN COMMISSION COMMON COUNCIL
Members: o Redevelopment Authority: 7o Plan Commission: 7o Common Council: 11
PLEASE TAKE NOTICE that any person who has special needs while attending these meetings or needs agenda materials for these meetings should contact the City Clerk as soon as possible to ensure that a reasonable accommodation can be made. The City Clerk can be reached by telephone at (715) 346-1569 or by mail at 1515 Strongs Avenue, Stevens Point, WI 54481. Maps further defining the above area(s) may be obtained from the City of Stevens Point Department of Community Development, 1515 Strongs Avenue, Stevens Point, WI 54481, or by calling (715) 346-1567, during normal business hours.
PLEASE TAKE FURTHER NOTICE that a quorum of the Common Council may be in attendance at this meeting. Page 1 of 1
Date and Time: October 8, 2019 6:30 PM
Location: Police Department - Room 122933 Michigan AvenueStevens Point, WI 54481
1. Roll calls
Discussion and possible action on the following:
2. Presentation on the Division Street and Downtown Targeted Area Master Plans by Vandewalle & Associates, Inc.
3. Discussion and possible adoption of the Division Street Targeted Area Master Plan
4. Discussion and possible adoption of the Downtown Targeted Area Master Plan
5. Adjourn
Page 1 of 74
*
120 East Lakeside Street • Madison, Wisconsin 53715 • 608.255.3988 • 608.255.0814 Fax 247 Freshwater Way, Suite 530 • Milwaukee, Wisconsin 53204 • 414.988.8631
www.vandewalle.com
Shaping places, shaping change
To: City Plan Commissioners, Redevelopment Authority Members & Alders
From: Brian Munson
CC: Kyle Kearns
Date: Friday, September 27, 2019 Re: Targeted Area Master Plans
The attached documents for the Division Street and Downtown Targeted Area Master Plans reflect feedback from the Plan Commissioners, Authority members and Staff on the rough drafts. We appreciate your review of the initial rough draft, rougher than typical due to the unanticipated staff changes. These documents differ from traditional “Comprehensive Master Plans” as they seek to establish catalytic projects that could spur reinvestment and revitalization of the areas, as opposed to making recommendations for every section of the planning area and addressing a broad range of issues. We have incorporated all of the grammatical and technical adjustments but wanted to address some of the larger content questions as they form key elements of the recommendations. Division StreetDivision Street Three Lane ConfigurationThe plan recommends studying the Division Street cross section south of Fourth Street for potential transition to a three-lane cross section. While this would require additional study outside of the scope of this project, this recommendation reflects the opportunity to balance traffic movements and pedestrian accommodations while seeking to enhance the long-term sustainability of the adjoining properties. This portion of the Division Street Corridor is a narrow ROW for accommodation of four lanes, which significantly impacts the pedestrian environment and adjoining properties, many of which are single-family homes. Transitioning the residential sections to a three-lane cross section would accommodate the traffic flow and turn movements while offering opportunities for larger terraces featuring enhanced pedestrian facilities, street trees, and buffering of adjoining homes. The traffic levels currently utilizing the corridor fall within AASHTO’s guidelines (up to 20,000 ADT) for transitioning to three lanes south of Fourth Street; however, we anticipate that key intersections (Division/Clark, Division/Main) and non-residential areas along the corridor would likely require the roadway to continue to have some four lane sections. The other component of this recommendation is a statement that the roadway should not be expanded as it would require removal of a significant number of buildings and homes and result in an undesirable/un-usable land use pattern adjacent to the right of way.
Page 2 of 74
VANDEWALLE & ASSOCIATES INC.
09/27/19 Page 2 of 3
UWSP ExpansionThe Campus has been undertaking land acquisitions in this corridor for many years. This plan recommends that it look for opportunities along the eastern frontage of the Fourth Street intersection for the creation of a new “Western Campus Gateway”. This project could include a visitor center, academic buildings, or public/private partnerships with a goal of enhancing the campus presence along this key corridor. While this expansion will result in some property tax base loss, the overall benefit of a new campus gateway would be catalytic for the remaining corridor and would greatly boost private activity and development potential within the study area. DowntownEllis StreetThe potential vacation of Ellis Street between Strongs Avenue and Church Street would be appropriate only as a means to facilitate either expansion of Sentry’s presence Downtown or redevelopment of the adjoining surface parking lot bound by Ellis Street, Strongs Avenue, Arlington Place, and Church Street. Absent these development opportunities, this segment should remain. County/City CampusRecent conversations in regard to the long-term future of the civic campus south of Downtown impact the development scenarios for this area. These concepts included in the Master Plan illustrate the inefficiencies of the current configuration and suggest that significant opportunities exist for greater infill development in this area, regardless of who develops or occupies the resulting sites. This plan supports retention of the crucial civic functions, but the potential incorporation of a significant jail facility should be carefully considered to ensure it does not create a blighting impact on adjoining parcels. Further, it’s important to recognize that the area south of Clark Street represents one of the few opportunities to add substantial new employment and residential development to the Downtown. Water Street RelocationThe recommendation to relocate Water Street to the Third Street corridor seeks to support the on-going revitalization of the Third Street corridor and create opportunities for riverfront redevelopment without vehicular barriers. While this introduces additional turn movements for north/south travel along the western edge of Downtown, the shift to two-way traffic on Clark Street and the enhanced visibility coupled with the additional redevelopment offer significant benefits for Downtown. Pfiffner Riverfront/Crosby Avenue Vacation/Moses Creek DaylightingThe complex series of recommendations for this stretch of waterfront seeks to achieve multiple goals for the long-term growth of the Downtown:
1.) Break down the barriers The concept illustrates one option for bridging the distance from Downtown to the river through the creation of new urban development along the Main Street axis west of Water Street. This development would extend the function and activity of Downtown, enhance the viability of the existing museum, and increase east-west pedestrian accessibility.
2.) Expand Pfiffner Pioneer Park Removing an under-utilized stretch of Crosby Avenue and daylighting Moses Creek seeks to bring the park out to Water Street and closer to the heart of Downtown. The
Page 3 of 74
09/27/19 Page 3 of 3
park could be expanded further with the acquisition of parcels along the southern edge of Portage Street (Crosby to West), which would offer additional acreage and frontage without limiting the usable area east of the band shell.
3.) Extend Main Street back to “The Point” The daylighting of Moses Creek, coupled with the extension of the Main Street business district, seeks to draw on the history of the community and recreate the physical configuration that led to the founding of Stevens Point by re-establishing the actual “Point.” This new activity node will tie together activities along the waterfront with the Main Street and the square allowing visitors and shoppers to flow seamlessly between the two Downtown destination spaces.
4.) Redevelop existing WPS brownfield/underutilized parking Reactivating these blighted parcels offers opportunities for additional tax base and activities in an otherwise underutilized corner of Downtown. The redevelopment of these parcels seeks to create additional housing diversity, expand Pfiffner Park, and increase the population in support of the Downtown’s economic health. The current use of this parcel is limited by the existing brownfield condition, which has been part of an on-going discussion with the EPA as part of an effort to identify grant funding assistance for the daylighting and potential remediation.
I will be at the joint meeting October 8th and look forward to discussing these and other aspects of the plans with you further.
Page 4 of 74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
i | P
ag
e
Pag
e 5
of 7
4
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
ii |
Pa
ge
Tabl
e of
Con
tent
s B
ackg
rou
nd a
nd
Intr
odu
ctio
n ...
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..1
Pla
n P
urp
ose
and
Vis
ion
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.. 3
Visi
on S
tate
men
t ....
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4 Pu
blic
Inpu
t .....
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.. 4
Corr
idor
-Wid
e Re
com
men
datio
ns ...
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. 7
Bicy
cle a
nd P
edes
trian
Acc
ess ..
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.... 7
Ass
ets
and
Opp
ortu
nit
ies .
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9 N
orth
of M
aria
Driv
e: Tr
ansit
ion
from
Hig
hway
Cor
ridor
to “
Gre
en”
Com
mun
ity G
atew
ay C
orrid
or ...
... 9
Mar
ia D
rive
to F
ourth
Ave
nue:
“Div
ision
Stre
et D
istric
t” ...
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14
Four
th A
venu
e to
Main
Stre
et: C
ampu
s and
Com
mun
ity G
atew
ay ...
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.... 1
9
Act
ion
Ste
ps
and
Pro
ject
Pri
orit
izat
ion
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. 26
Gui
ding
Prin
ciples
and
Obj
ectiv
es ...
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6 Pr
iorit
izat
ion
Crite
ria ...
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7 Pr
iorit
izat
ion
Leve
ls ...
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27
Sum
mar
y of
Prio
rity
Proj
ects
and
Obj
ectiv
es ...
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8 Le
vel 1
Prio
rity
Initi
ativ
es ...
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.. 31
N
OR
TH
PO
INT
DR
IVE
/DIV
ISIO
N S
TR
EE
T
RO
UN
DA
BO
UT
(SO
UT
HB
OU
ND
)
Pag
e 6
of 7
4
Cit
y of
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ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
1 |
Pa
ge
Back
grou
nd a
nd In
trod
uctio
n Th
e Re
deve
lopm
ent A
utho
rity
(RA
) of t
he C
ity o
f Ste
vens
Poi
nt (C
ity),
with
the
assis
tanc
e of
urb
an p
lanni
ng a
nd d
esig
n fir
m V
ande
wall
e &
Ass
ociat
es, d
evelo
ped
targ
eted
are
a m
aste
r plan
s (Pl
an o
r Plan
s) fo
r the
Dow
ntow
n an
d D
ivisi
on S
treet
cor
ridor
, res
pect
ively
, ove
r the
cou
rse
of a
bout
twelv
e m
onth
s in
2018
-201
9. W
hile
the
resu
lting
ana
lysis,
stra
tegi
es, a
nd a
ctio
n ite
ms a
re se
para
ted
into
a d
istin
ct d
ocum
ent f
or e
ach
targ
eted
are
a, th
ey sh
are
a co
mm
on lo
ng-te
rm v
ision
and
man
y hi
gh-le
vel
reco
mm
enda
tions
. The
se re
com
men
datio
ns p
rovi
de a
fram
ewor
k un
der w
hich
add
ition
al pl
anni
ng a
nd d
ecisi
on-m
akin
g m
ay o
ccur
, as w
ell a
s a lo
gica
l seq
uenc
e of
ac
tions
that
ulti
mat
ely se
rve
to im
plem
ent t
he c
omm
unity
’s lo
ng-te
rm e
cono
mic
deve
lopm
ent a
nd q
ualit
y of
life
goa
ls.
The
timin
g of
thes
e Pl
ans r
espo
nds t
o th
e sh
iftin
g ec
onom
ic lan
dsca
pe o
f Ste
vens
Poi
nt, a
s well
as a
des
ire to
re-e
valu
ate
past
plan
ning
eff
orts
. Muc
h of
the
Div
ision
St
reet
stud
y ar
ea e
valu
ated
in th
is Pl
an is
with
in T
ax In
crem
enta
l Dist
rict N
o. 5
(TID
5),
crea
ted
in 2
005,
whi
ch h
as it
s ow
n pr
ojec
t plan
and
pro
ject
ions
that
info
rm
certa
in a
ssum
ptio
ns a
bout
the
expe
cted
and
/or r
ecom
men
ded
phys
ical d
evelo
pmen
t of t
he c
orrid
or. S
ince
that
tim
e, m
acro
mar
ket c
ondi
tions
(the
end
of t
he n
atio
nal
rece
ssio
n) a
nd lo
cal m
arke
t act
ivity
(sig
nific
ant d
evelo
pmen
t inv
estm
ent i
n ca
talyt
ic pr
ojec
ts a
nd si
tes)
hav
e re
sulte
d in
the
need
to re
evalu
ate
the
pote
ntial
for a
dditi
onal
chan
ge in
this
criti
cal a
rea
of th
e cit
y. In
deed
, pre
vaili
ng c
omm
unity
sent
imen
t sug
gest
s tha
t the
Div
ision
Stre
et c
orrid
or c
ould
serv
e as
mor
e of
a se
cond
dow
ntow
n ar
ea
than
it h
as h
istor
ically
. Thi
s wou
ld in
clude
cre
atin
g hi
gher
den
sity
deve
lopm
ent,
mix
ing
uses
, pro
vidi
ng a
ltern
ativ
e tra
nspo
rtatio
n op
tions
, and
cre
atin
g ae
sthe
ticall
y pl
easin
g pu
blic
impr
ovem
ents
.
Mor
eove
r, be
caus
e of
the
incr
easin
g co
sts o
f lan
d an
d ut
ilitie
s, th
ere
are
few
er o
ppor
tuni
ties f
or n
ew o
r “gr
eenf
ield”
real
esta
te d
evelo
pmen
t tha
t mak
es fi
nanc
ial se
nse
in S
teve
ns P
oint
. Dev
elopm
ent a
nd g
row
th o
ppor
tuni
ties i
n th
e cit
y ar
e in
crea
singl
y fo
cuse
d on
rede
velo
pmen
t, pl
acem
akin
g, a
dapt
ive
reus
e, an
d en
surin
g co
nnec
tions
am
ong
the
esta
blish
ed p
lans a
nd p
rojec
ts o
f lar
ge p
rope
rty o
wne
rs in
cludi
ng S
entry
Insu
ranc
e (S
entry
) and
the
Uni
vers
ity o
f Wisc
onsin
-Ste
vens
Poi
nt (U
WSP
).
This
Plan
will
be
the
prim
ary
visio
n-se
tting
and
pol
icy-d
irect
ing
stra
tegy
to le
ad th
e on
goin
g re
vita
lizat
ion
and
evol
utio
n fo
r thi
s crit
ical a
rea
of th
e cit
y ov
er th
e ne
xt 1
0 to
20
year
s, in
turn
shap
ing
wha
t the
City
can
and
shou
ld lo
ok li
ke in
50
or e
ven
100
year
s. In
add
ition
to e
stab
lishi
ng p
riorit
ies fo
r the
city
’s fu
ture
land
use
, tra
nspo
rtatio
n ne
twor
k, p
ark
and
open
spac
es, a
nd m
ajor d
evelo
pmen
t pro
jects
, the
Plan
gui
des n
ear-
term
impl
emen
tatio
n of
real
esta
te a
nd in
fras
truct
ure
inve
stm
ents
an
d pl
anni
ng a
nd e
cono
mic
deve
lopm
ent a
ctiv
ities
. It b
uild
s on
prio
r plan
s and
mod
ern
trend
s, alo
ng w
ith re
cent
and
ongo
ing
deve
lopm
ent a
ctiv
ity. F
urth
er, i
t was
de
velo
ped
with
inpu
t fro
m th
e lo
cal a
nd b
road
er c
omm
unity
, ref
lectin
g th
e ne
eds a
nd d
esire
s of t
he p
opul
ace
and
enlis
ting
their
supp
ort f
or th
e re
sulti
ng
reco
mm
enda
tions
.
Pag
e 7
of 7
4
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
2 |
Pa
ge
Not
e th
at th
is do
cum
ent d
iffer
s fro
m a
trad
ition
al co
mpr
ehen
sive
mas
ter p
lan in
that
it se
eks t
o es
tabl
ish c
ataly
tic p
rojec
ts th
at c
ould
spur
rein
vest
men
t and
re
vita
lizat
ion
of th
e co
rrid
ors,
as o
ppos
ed to
mak
ing
reco
mm
enda
tions
for e
very
sect
ion
of th
e pl
anni
ng a
rea.
With
this
in m
ind,
this
Plan
is a
non-
exha
ustiv
e, ac
tion-
orien
ted
docu
men
t org
aniz
ed in
to se
ctio
ns th
at tr
ack
with
the
over
all p
lanni
ng p
roce
ss.
A
n in
trodu
ctio
n to
the
Div
ision
Stre
et c
orrid
or a
nd im
med
iate
surr
ound
ings
focu
sed
on e
xist
ing
cond
ition
s and
key
issu
es;
A
pre
limin
ary
set o
f hig
h-lev
el st
rate
gies
for t
hree
dist
inct
“ch
arac
ter z
ones
” w
ith p
oten
tial t
o po
sitio
n ea
ch su
bare
a fo
r fut
ure
grow
th a
nd e
nhan
ced
func
tiona
lity;
A su
mm
ary
of p
ublic
inpu
t and
mee
tings
held
in th
e co
urse
of P
lan d
evelo
pmen
t;
A
suite
of g
raph
ics a
nd m
aps w
ith re
com
men
datio
ns a
nd d
escr
iptiv
e te
xt fo
r eac
h ch
arac
ter z
one;
and
An
initi
al ac
tion
plan
that
sequ
ence
s a n
umbe
r of a
ctio
n ite
ms a
nd in
itiat
ives
acc
ordi
ng to
their
alig
nmen
t with
a se
t of g
uidi
ng p
rincip
les a
nd o
bjec
tives
for t
he c
ity’s
futu
re d
evelo
pmen
t and
org
aniz
es th
e ac
tions
into
an
orde
rly se
quen
ce a
ccor
ding
to th
eir a
ppar
ent r
ipen
ess f
or ac
tion
in th
e ne
ar, m
iddl
e, or
long
-term
.
All
of th
ese
elem
ents
toge
ther
form
a P
lan th
at is
inte
nded
to se
rve
as a
road
map
tow
ards
mak
ing
the
Div
ision
Stre
et a
rea
mor
e liv
able,
con
nect
ed, r
esili
ent,
and
sust
ainab
le, a
nd a
mor
e de
sirab
le de
stin
atio
n in
the
regi
on.
Pag
e 8
of 7
4
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
3 |
Pa
ge
Plan
Pur
pose
and
Visi
on
Div
ision
Stre
et/B
usin
ess 5
1 se
rves
as th
e pr
imar
y no
rther
n ac
cess
for t
he c
omm
unity
and
UW
-Ste
vens
Poi
nt (U
WSP
) cam
pus.
This
key
corr
idor
off
ers a
wid
e ra
nge
of
com
mer
cial d
estin
atio
ns w
hile
bise
ctin
g th
e ex
istin
g ne
ighb
orho
od/c
ampu
s fab
ric. R
ealig
ning
this
corr
idor
will
enh
ance
the
over
all c
omm
unity
cha
ract
er, s
uppo
rt gr
eate
r in
tera
ctio
n be
twee
n th
e ne
ighb
orho
od a
nd c
ampu
s are
a, an
d ac
com
mod
ate
a w
ide
rang
e of
com
mer
cial u
ses,
all w
hile
re-im
agin
ing
the
stre
et a
s a m
ore
func
tiona
l, sa
fe,
and
aest
hetic
ally
plea
sing
gate
way
.
This
corr
idor
serv
es a
s the
prim
ary
mix
ed-u
se d
istric
t for
stud
ents
and
cam
pus u
sers
as w
ell a
s ser
ving
the
grea
ter S
teve
ns P
oint
are
a. Re
inve
stm
ent w
ithin
it is
crit
ical t
o ad
dres
s the
mar
ket a
nd o
vera
ll co
mm
unity
cha
nges
that
hav
e ta
ken
plac
e sin
ce it
was
orig
inall
y bu
ilt as
a h
ighw
ay a
nd a
uto-
orien
ted
strip
cor
ridor
. Car
eful
tran
sitio
n fr
om a
uto-
orien
ted
to n
eighb
orho
od-b
ased
form
ats,
coup
led w
ith re
tent
ion
of k
ey c
omm
unity
serv
ing
uses
, will
help
the
corr
idor
bet
ter s
uppo
rt th
e ad
join
ing
neig
hbor
hood
s and
the
over
all n
eeds
of t
he c
omm
unity
whi
le ba
lancin
g au
tom
obile
acce
ss w
ith p
edes
trian
-focu
sed
envi
ronm
ents
.
The
road
way
itse
lf tra
nsiti
ons f
rom
a d
ivid
ed fo
ur-la
ne h
ighw
ay w
ith m
inim
ally
lands
cape
d m
edian
s, sh
ared
turn
lane
s, fr
onta
ge ro
ads,
and
large
setb
acks
nor
th o
f Mar
ia D
rive
to a
195
0’s s
tyle
strip
com
mer
cial s
treet
with
par
king
in fr
ont o
f sta
nd-a
lone
or s
trip-
style
com
mer
cial b
etw
een
Mar
ia D
rive
and
Four
th A
venu
e, to
an
urba
n fo
ur-
lane
with
nar
row
traf
fic la
nes a
nd a
mix
ture
of u
ses s
outh
of F
ourth
Ave
nue.
Num
erou
s com
mer
cial
prop
ertie
s lin
e bo
th si
des o
f the
stre
et, m
any
with
impe
rvio
us
surf
ace
up to
the
edge
of t
he si
dew
alk a
s well
as t
heir
own
sepa
rate
par
king
lo
ts a
nd c
urb
cuts
.
Gen
erall
y sp
eaki
ng, t
he c
urre
nt lo
t con
figur
atio
ns a
nd tr
affic
pat
tern
s alo
ng
Div
ision
Stre
et p
rese
nt c
halle
nges
for l
arge
-sca
le ch
ange
s to
the
area
as a
n au
to-o
rient
ed b
usin
ess d
istric
t with
reta
il an
d se
rvice
s tar
gete
d to
war
d lar
ge
inst
itutio
ns in
the
vicin
ity. O
verc
omin
g th
ese
chall
enge
s will
take
sign
ifica
nt
prop
erty
ass
embl
y, ca
refu
l urb
an d
esig
n ap
proa
ches
, and
diff
erin
g lo
ng-
term
goa
ls th
at re
flect
the
wid
e ra
nge
of m
arke
t pot
entia
l and
phy
sical
conf
igur
atio
ns a
cros
s the
cor
ridor
.
Peop
le, ta
lent,
and
com
pani
es a
re d
raw
n to
gre
at p
laces
with
a y
outh
ful
ener
gy a
nd ta
lent p
ipeli
ne. C
omm
unity
lead
ers s
houl
d co
ntin
ue e
fforts
to
draw
top
stud
ent/
facu
lty lo
okin
g fo
r a g
ood
scho
ol in
a sm
all c
omm
unity
, he
lp a
ttrac
t you
ng ta
lent f
or g
row
ing
com
pani
es, a
nd b
uild
upo
n St
even
s Po
int’s
out
door
-focu
sed
and
“act
ive
adul
ts”
vibe
. In
the
face
of l
ong-
term
ec
onom
ic ch
ange
s, th
is pl
anni
ng p
roce
ss se
eks t
o es
tabl
ish a
long
-term
vi
sion
whi
le an
swer
ing
a pi
vota
l que
stio
n w
hile
evalu
atin
g St
even
s Poi
nt’s
curr
ent a
sset
s and
futu
re o
ppor
tuni
ties,
as sh
own
in th
e gr
aphi
c at
righ
t: h
ow c
an S
teve
ns
Poi
nt
repo
siti
on f
or t
he
nex
t 50
yea
rs?
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4
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:I:
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
4 |
Pa
ge
Vis
ion
Sta
tem
ent
TThe
Div
isio
n St
reet
cor
ridor
serv
es a
n im
porta
nt fu
nctio
n as
the
city
’s no
rther
n ga
tew
ay a
nd a
key
tran
spor
tatio
n lin
kage
to m
ajor
em
ploy
ers,
as w
ell a
s the
ga
tew
ay to
Cen
tral W
isco
nsin
’s la
rges
t uni
vers
ity c
ampu
s. R
edev
elop
men
t opp
ortu
nitie
s with
in th
is a
rea
shou
ld st
rive
to le
vera
ge th
e co
rrid
or’s
stro
ng
phys
ical
and
eco
nom
ic a
sset
s to
bette
r con
nect
surr
ound
ing
neig
hbor
hood
s and
bus
ines
ses,
prov
ide
impr
oved
mot
oriz
ed a
nd n
on-m
otor
ized
acc
ess,
and
prov
ide
a sa
fe, w
elco
min
g, a
nd a
ppea
ling
dist
rict s
ervi
ng re
side
nts,
stud
ents
, em
ploy
ees,
busi
ness
es a
nd v
isito
rs.
Pu
blic
In
put
It w
ill b
e to
ugh
to se
cure
and
leve
rage
inve
stm
ent a
nd to
be
conf
iden
t mak
ing
diffi
cult
decis
ions
with
out
publ
ic an
d pr
ivat
e bu
y-in
to a
long
-rang
e vi
sion.
A se
ries o
f pub
lic e
ngag
emen
t ses
sions
wer
e he
ld to
gain
in
put f
rom
com
mun
ity re
siden
ts a
nd o
ther
stak
ehol
ders
and
get a
sens
e of
wha
t is w
orki
ng w
ell in
the
Dow
ntow
n an
d D
ivisi
on S
treet
stud
y ar
ea a
nd w
hat n
eeds
impr
ovem
ent.
The
first
pub
lic v
ision
ing
wor
ksho
p he
ld o
n Ja
nuar
y 17
, 201
9 co
vere
d bo
th th
e D
ownt
own
and
Div
ision
St
reet
are
as, u
sing
a co
mbi
natio
n of
eng
agem
ent m
etho
ds to
solic
it in
put a
nd e
ncou
rage
disc
ussio
n. O
ver
100
atte
ndee
s weig
hed
in v
ia m
ultip
le-ch
oice
elec
troni
c po
lling
, ind
ivid
ual w
orks
heet
resp
onse
s, an
d a
small
gr
oup
map
ping
exe
rcise
hig
hlig
htin
g sp
ecifi
c lo
catio
ns an
d ar
eas o
f stre
ngth
, as w
ell as
that
atte
ndee
s fee
l sh
ould
be
addr
esse
d th
roug
h th
e pl
an p
roce
ss. P
artic
ipan
ts w
ere
aske
d to
pro
vide
shor
t asp
iratio
nal
stat
emen
ts re
gard
ing
the
futu
re u
ses a
nd c
omm
unity
role
of th
e co
rrid
or in
the
com
ing
year
s, a
selec
tion
of
whi
ch a
ppea
r in
the
adjac
ent t
ext b
ox.
A p
ublic
ope
n ho
use
spec
ific
to th
e D
ivisi
on S
treet
are
a was
held
on
Apr
il 25
, 201
9. T
here
wer
e 45
re
gist
ered
atte
ndee
s at t
he e
vent
. Par
ticip
ants
wer
e gi
ven
the
oppo
rtuni
ty to
revi
ew d
isplay
mat
erial
s fe
atur
ing
draf
t plan
gra
phics
and
reco
mm
enda
tions
, list
en to
a p
rese
ntat
ion
give
n by
the
cons
ulta
nts,
and
prov
ide
writ
ten
and
oral
com
men
ts. P
artic
ipan
ts w
ere
also
aske
d to
rate
their
leve
l of s
uppo
rt/ag
reem
ent f
or
the
info
rmat
ion
bein
g pr
esen
ted
on a
four
-poi
nt sc
ale (4
= st
rong
supp
ort,
1= st
rong
disa
ppro
val)
to te
ll us
w
hat t
hey
wou
ld c
hang
e. Th
e av
erag
e sc
ore
for e
ach
reco
mm
enda
tion
wer
e ra
nged
from
2.6
to 3
.5, w
ith
low
er sc
ores
cor
resp
ondi
ng to
con
cept
s with
mor
e th
an o
ne p
oten
tial o
ptio
n, sp
ecifi
cally
the
prop
osed
cr
oss-
sect
ions
for p
ublic
righ
t-of-w
ay in
seve
ral
segm
ents
. Thi
s num
eric
appr
oach
, alo
ng w
ith
writ
ten
com
men
ts, s
ugge
sted
a fa
irly
stro
ng le
vel o
f su
ppor
t for
the
draf
t rec
omm
enda
tions
and
co
ncep
ts, w
ith c
erta
in a
reas
and
stra
tegi
es n
oted
for
addi
tiona
l disc
ussio
n w
ith C
ity st
aff a
nd e
lecte
d of
ficial
s and
refin
emen
t for
the
final
plan
.
Fina
lly, t
he p
ublic
was
giv
en th
e op
portu
nity
to
prov
ide
addi
tiona
l fee
dbac
k du
ring
a pu
blic
hear
ing
at a
join
t mee
ting
of th
e RA
and
Plan
Com
miss
ion
on O
ctob
er 8
, 201
9, w
here
eac
h bo
dy w
eighe
d th
e re
com
men
datio
n of
bot
h th
is pl
an a
nd th
e D
ownt
own
Plan
for f
orm
al ad
optio
n.
Nor
th D
ivis
ion
shou
ld b
e w
here
…
Th
e cit
y w
elcom
es v
isito
rs/t
rave
lers f
rom
I-39
, with
am
ple
rest
aura
nts,
hote
ls, e
tc. t
hat a
re in
vitin
g
Stud
ents
, loc
als, a
nd v
isito
rs c
onve
rge
to e
njoy
co
nven
ient s
ervi
ces,
dini
ng, a
nd re
tail
St
oref
ront
s are
on
the
stre
et w
ith p
arki
ng in
the
rear
Ther
e is
mix
ed u
se a
nd p
laces
that
dra
w p
eopl
e to
th
em
Th
ere
are
safe
and
pro
tect
ed w
alkin
g an
d bi
king
pa
ths
Th
e co
mm
ercia
l/re
siden
tial c
hara
cter
feels
mor
e in
tent
iona
l and
less
like
a th
roug
h st
reet
to
Dow
ntow
n
My
big
idea
for t
he D
ivis
ion
Stre
et c
orrid
or is
to:
D
raw
cam
pus a
ctiv
ities
into
/ont
o D
ivisi
on S
treet
Supp
ort r
edev
elop
men
t of t
he C
oope
r Mot
ors
prop
erty
Prom
ote
mix
ed-u
se re
siden
tial w
ith c
omm
ercia
l st
oref
ront
s with
inte
grat
ed g
reen
spac
es o
r act
ivity
ar
eas
E
nhan
ce a
cces
s con
trol t
hrou
ghou
t cor
ridor
for b
ikes
an
d pe
dest
rians
Rede
sign
the
stre
et so
it is
eas
ier to
cro
ss a
nd to
slow
tra
ffic;
cons
ider
low
er sp
eed
limits
Revi
taliz
e va
cant
stor
efro
nts a
nd p
rom
ote
a m
ix o
f lo
cal a
nd c
hain
bus
ines
ses
SMA
LL
GR
OU
P M
AP
PIN
G E
XE
RC
ISE
,JA
NU
AR
Y 1
7, 2
019
VIS
ION
ING
SE
SSIO
N
Pag
e 10
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
5 |
Pa
ge
Ch
arac
ter
Zon
esTh
is M
aste
r Plan
reco
gniz
es th
e di
stin
ctly
diff
eren
t cha
ract
erist
ics a
nd fu
nctio
ns o
f the
thre
e pr
imar
y ch
arac
ter
zone
s (E
xhib
it 1
) alo
ng th
e co
rrid
or. A
t the
sam
e tim
e, th
e Pl
an se
eks t
o re
fram
e th
e en
tire
area
as a
bet
ter
vers
ion
of it
self
thro
ugh
targ
eted
inve
stm
ents
that
enh
ance
its c
hara
cter
, im
age,
and
user
-frien
dlin
ess w
hile
still
serv
ing
the
need
s of r
esid
ents
, stu
dent
s, an
d bu
sines
ses.
Reco
mm
enda
tions
for t
he c
orrid
or a
re g
ener
ally
segm
ente
d ba
sed
on th
ese
fact
ors,
as w
ell a
s the
nat
ure
of th
eir c
urre
nt u
ses,
the
char
acte
ristic
s of t
he ro
adw
ay
betw
een
key
inte
rsec
tions
, and
the
scale
of d
evelo
pmen
t with
in e
ach
zone
. Eac
h is
then
ana
lyzed
in g
reat
er
deta
il w
ith c
ataly
tic si
tes,
cros
s-se
ctio
n im
prov
emen
ts, a
nd o
ther
spec
ific
reco
mm
enda
tions
.
Gat
eway
s
Eac
h zo
ne is
furth
er d
escr
ibed
as a
set o
f gat
eway
s bet
wee
n th
e st
reet
and
adj
acen
t use
s:
1.
The
amou
nt o
f per
man
ent g
reen
spac
e in
the
north
ern
part
of th
e co
rrid
or p
rese
nts a
n op
portu
nity
to
reca
st it
as t
he c
ity’s
Com
mu
nit
y G
atew
ay D
istr
ict (
Nor
th P
oint
Driv
e to
Mar
ia D
rive)
, whi
le ac
com
mod
atin
g th
e re
gion
al se
rvin
g co
mm
erci
al us
es th
at se
t it a
part
from
the
othe
r I-3
9 in
terc
hang
es
in th
e ar
ea.
2.
Whi
le di
rect
visi
bilit
y an
d in
tera
ctio
n be
twee
n D
ivisi
on S
treet
and
the
UW
SP c
ampu
s are
cur
rent
ly so
mew
hat l
imite
d, th
e co
rrid
or c
an se
rve
an e
nhan
ced
role
as U
WSP
’s fr
ont d
oor a
s a m
ixed
-use
cam
pus
com
mer
cial d
istric
t and
Nor
th D
ivis
ion
Str
eet
Dis
tric
t (M
aria
Driv
e to
Fou
rth A
venu
e). T
his w
ould
st
reng
then
its p
rese
nce
in th
e re
gion
and
pro
mot
e a
mor
e in
vitin
g im
age
thro
ugh
the
inte
grat
ion
of a
new
U
WSP
visi
tor c
ente
r or o
ther
pub
lic u
se fr
ontin
g on
to D
ivisi
on S
treet
.
3.
Fina
lly, t
he se
gmen
t bet
wee
n Fo
urth
Ave
nue
and
Main
Stre
et sh
ould
serv
e as
a tr
ansit
ion
area
and
C
amp
us
Gat
eway
Dis
tric
t to
the
dow
ntow
n, c
omm
unity
cor
e, an
d riv
erfr
ont a
reas
. Thi
s wou
ld in
clude
a
low
-spe
ed a
nd p
edes
trian
-orie
nted
cha
ract
er th
at m
atch
es th
e na
rrow
trav
el lan
es an
d bu
ildin
g se
tbac
ks.
U
WSP
NO
EL
FIN
E A
RT
S C
EN
TE
R
Pag
e 11
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
6 |
Pa
ge
EXHIBIT 1 P
age
12 o
f 74
SDUllSEO H:UJolAl\fH:> S3UINNH0dd01331:US NO SIAI □
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
7 |
Pa
ge
Cor
rid
or-W
ide
Rec
omm
end
atio
ns
Div
ision
Stre
et sh
ould
con
tinue
to se
rve
in it
s exi
stin
g ca
pacit
y as
the
neig
hbor
hood
, com
mun
ity, a
nd c
ampu
s re
tail
corr
idor
for t
he n
orth
side
of t
he c
ity. W
hile
the
spec
ific
mix
of u
ses a
re u
ltim
ately
dict
ated
by
mar
ket
dem
and
and
dem
ogra
phics
(par
ticul
arly
busin
esse
s tha
t rely
on
stud
ent t
raff
ic), t
here
are
likely
som
e ad
ditio
nal
small
-sca
le an
d bo
utiq
ue u
ses t
hat w
ould
be
succ
essf
ul in
this
envi
ronm
ent a
nd sh
ould
be
furth
er e
xplo
red.
Re
stru
ctur
ing
this
area
as a
mor
e co
hesiv
e m
ixed
-use
dist
rict o
ffer
s the
opp
ortu
nity
to b
road
en th
e co
mm
ercia
l app
eal w
hile
re-c
onne
ctin
g th
e ne
ighb
orho
od a
nd c
ampu
s are
a.
Key
issu
es to
add
ress
in e
ach
zone
shou
ld b
e co
nsid
ered
thro
ugh
the
lens o
f the
ove
rall
corr
idor
cha
ract
er,
both
exi
stin
g an
d fu
ture
:
Re
inve
stm
ent a
nd re
vita
lizat
ion
of u
nder
utili
zed
prop
ertie
s
Supp
ort f
or a
nd c
onne
ctio
ns a
djoi
ning
neig
hbor
hood
s, em
ploy
ers,
and
cam
pus u
sers
Exp
ansio
n of
hou
sing
choi
ces (
rent
al/ow
ner o
ccup
ancy
, var
iety
of u
nit t
ypes
, acc
essib
ility
)
Tran
spor
tatio
n im
prov
emen
ts su
ch a
s int
egra
tion
with
bik
e ro
utes
and
enh
ance
d pe
dest
rian
facil
ities
an
d co
nsol
idat
ion
of e
xist
ing
curb
cut
s and
shar
ed a
cces
s
Ope
n sp
ace
conn
ectio
ns a
nd e
xpan
ded
gree
n sp
aces
Oth
er h
igh-
level
goals
for i
mpr
ovin
g th
e ch
arac
ter o
f the
ent
ire c
orrid
or
Bic
ycle
an
d P
edes
tria
n A
cces
s N
otab
ly, th
is M
aste
r Plan
doe
s not
reco
mm
end
the
addi
tion
of b
ike
lanes
thro
ugh
Div
ision
Stre
et. W
hile
this
cont
radi
cts t
he re
com
men
datio
ns o
f oth
er re
cent
plan
s, th
ere
are
seve
ral f
acto
rs th
at m
ake
them
unj
ustif
ied
whe
n co
mpa
red
to o
ther
pot
entia
l im
prov
emen
ts th
at w
ould
pro
vide
a g
reat
er re
turn
on
publ
ic in
vest
men
t. Th
e ac
quisi
tion
of su
ffici
ent r
ight
-of-w
ay in
the
area
s sou
th o
f Mar
ia D
rive
wou
ld b
e tim
e-co
nsum
ing
and
expe
nsiv
e, as
wou
ld th
e re
clam
atio
n an
d re
conf
igur
atio
n of
num
erou
s par
cels
and
acce
ss p
oint
s. A
par
allel
netw
ork
of b
ike-
frien
dly,
neig
hbor
hood
scale
cor
ridor
s alre
ady
exist
s alo
ng p
ortio
ns o
f Pre
ntice
Stre
et to
the
wes
t (alr
eady
feat
urin
g sh
arro
ws a
nd b
ike
lanes
) and
an
addi
tiona
l cor
ridor
cou
ld se
rve
the
cam
pus t
hrou
gh
the
rede
sign
of Is
ador
e St
reet
/Phi
llips
Stre
et/W
yatt
Ave
nue
to th
e ea
st. T
hese
cor
ridor
s offe
r saf
er
alter
nativ
es w
hen
com
pare
d to
the
high
er tr
affic
spee
ds, m
ultip
le sig
naliz
ed in
ters
ectio
ns, a
nd n
umer
ous c
urb
cuts
in th
e st
udy
area
. Ins
tead
, car
eful
reba
lancin
g of
the
stre
et c
ross
-sec
tions
is re
com
men
ded
to re
duce
trav
el sp
eeds
, red
uce
lanes
whe
re fe
asib
le, c
reat
e a
com
plet
e sid
ewalk
net
wor
k, a
nd e
nhan
ce th
e pe
dest
rian
envi
ronm
ent w
hile
fost
erin
g sa
fe e
ast-w
est c
ross
ing
poin
ts. O
ther
ex
istin
g an
d re
com
men
ded
futu
re b
ike
rout
es ar
e su
mm
ariz
ed in
Exh
ibit
2.
Crea
ting
a pe
dest
rian
frien
dly,
mix
ed-u
se c
orrid
or in
supp
ort o
f the
adj
oini
ng n
eighb
orho
ods w
ill re
quire
disc
ussio
ns in
rega
rd to
stre
et c
ross
-sec
tions
, off
-stre
et a
nd o
n-st
reet
par
king
, way
findi
ng, a
nd c
onne
ctiv
ity b
etw
een
key
activ
ity n
odes
. Any
not
able
shift
s in
the
phys
ical c
hara
cter
of t
he c
orrid
or o
ver t
he lo
ng-te
rm w
ill u
ltim
ately
be
dete
rmin
ed b
y th
e ab
ility
and
will
ingn
ess o
f the
City
and
pro
perty
ow
ners
to as
sem
ble
prop
ertie
s, re
deve
lop
key
sites
, relo
cate
or b
ury
exist
ing
over
head
util
ities
, and
tra
nsiti
on fr
om a
uto-
orie
nted
form
ats t
o m
ixed
-use
, neig
hbor
hood
-ser
ving
con
figur
atio
ns.
NE
W S
EN
TR
Y I
NSU
RA
NC
E B
UIL
DIN
G U
ND
ER
CO
NST
RU
CT
ION
Pag
e 13
of
74
City of Steven
s Poin
t, Wiscon
sin D
ivision Street Targeted
Area M
aster Plan
September 27, 2019
8 | P
ag
e
EXHIBIT 2 P
age 14 of 74
DIVISION STREET OPPORTllNITIES BIKE CORRIDORS
Stevens Point. Wisconsitl
leiend C] Dc,wntown •1UcY a,ec
-~~ftCl!I
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
9 |
Pa
ge
Asse
ts a
nd O
ppor
tuni
ties
Nor
th o
f M
aria
Dri
ve: T
ran
siti
on f
rom
Hig
hw
ay C
orri
dor
to
“Gre
en”
Com
mu
nit
y G
atew
ay C
orri
dor
Th
e ch
arac
ter z
one
betw
een
Nor
th P
oint
Driv
e an
d M
aria
Driv
e (E
xhib
it 3
) is
the
mos
t hig
hway
-orie
nted
segm
ent o
f the
road
way
bas
ed o
n th
e pr
esen
t wid
th o
f rig
ht-
of-w
ay (R
OW
) and
scale
tow
ard
almos
t exc
lusiv
e us
e by
mot
oriz
ed tr
affic
. Due
to th
e re
lativ
e ne
ighb
orho
od is
olat
ion
crea
ted
by th
e lar
ge-s
cale
com
mer
cial a
nd
inst
itutio
nal p
rope
rties
on
both
side
s of t
his s
tretc
h of
the
corr
idor
and
the
large
ly fu
nctio
nal e
xist
ing
hote
l and
regi
onal
com
mer
cial u
ses,
it is
reco
mm
ende
d th
at th
ey b
e re
tain
ed in
the
near
-term
whi
le en
cour
agin
g in
vest
men
t in
the
over
all a
esth
etics
and
func
tion
of th
e st
reet
scap
e. Th
e ne
wly-
com
plet
ed ro
unda
bout
is a
nat
ural
loca
tion
for n
ew c
omm
unity
and
way
findi
ng si
gnag
e, as
well
as a
rt in
stall
atio
ns a
nd o
ther
uni
que
feat
ures
thro
ugh
the
med
ian a
long
the
corr
idor
. Thi
s sec
tion
shou
ld c
apita
lize
on
the
corp
orat
e pr
esen
ce, w
oode
d se
tting
, and
am
ple
open
spac
e ne
ar th
e I-
39 in
terc
hang
e to
cre
ate
a sig
natu
re g
atew
ay in
to th
e co
mm
unity
.
Issu
es
The
exist
ing
phys
ical o
rient
atio
n of
this
segm
ent w
ill li
kely
prev
ent i
t fro
m tr
ansit
ioni
ng to
a m
ore
urba
n fo
rmat
du
e to
lim
ited
acce
ss o
n an
d of
f of D
ivisi
on S
treet
, and
dem
and
for a
uto-
orien
ted
“edg
e” u
ses a
long
the
corr
idor
sout
h of
Sen
try. O
verh
ead
pow
erlin
es a
long
the
east
ern
fron
tage
will
lim
it tre
e pl
acem
ent,
and
the
fron
tage
road
impa
cts b
uild
ing
plac
emen
t, sid
ewalk
con
nect
ions
, and
circ
ulat
ion.
Opp
ortu
nitie
s for
this
segm
ent
are
depi
cted
in E
xhib
it 4
and
det
ailed
belo
w.
Op
por
tun
itie
s
Con
nec
t G
reen
Cir
cle
Tra
il/ro
un
dab
out
con
flic
t. T
he a
bove
issu
es n
otw
ithst
andi
ng, c
reat
ion
of a
trail
co
nnec
tion
on th
e so
uth
side
of th
e ro
unda
bout
shou
ld b
e ex
plor
ed in
ord
er to
redu
ce th
e cr
ossin
g co
nflic
ts as
th
e tra
il m
oves
eas
t-wes
t thr
ough
the
traff
ic cir
cle. T
o pr
omot
e sa
fe c
ross
ings
, ove
rhea
d ac
tuat
ed p
edes
trian
sig
nals
to c
ross
Nor
th P
oint
Driv
e sh
ould
be
inst
alled
nea
r Ste
vens
Poi
nt A
rea
Seni
or H
igh
(SPA
SH).
UW
SP’s
Schm
eeck
le Re
serv
e (R
eser
ve) i
s per
haps
mos
t visi
ble
from
the
roun
dabo
ut ar
ea, a
nd it
s pre
senc
e sh
ould
be
expa
nded
thro
ugh
the
inst
allat
ion
of a
dditi
onal
way
findi
ng si
gnag
e fo
r nor
thbo
und
(Div
ision
Stre
et)
and
sout
hbou
nd tr
affic
(offr
amp)
. The
Res
erve
also
off
ers a
nat
ural
optio
n fo
r add
ition
al re
gion
al st
orm
wat
er
feat
ures
and
bes
t pra
ctice
s in
the
even
t tha
t fut
ure
deve
lopm
ent i
n th
e vi
cinity
requ
ires a
dditi
onal
capa
city.
Imag
e/ga
tew
ay fe
atur
es. T
he a
rea
is alr
eady
a lo
gica
l tra
nsiti
on p
oint
bet
wee
n th
e na
tura
l bea
uty
of ru
ral
Cent
ral W
iscon
sin, a
nd th
e ur
ban
and
cultu
ral l
ands
cape
of S
teve
ns P
oint
. To
that
end
, thi
s seg
men
t sho
uld
furth
er c
elebr
ate
and
enha
nce
visib
ility
of t
wo
of th
e ar
ea’s
mos
t pro
min
ent o
utdo
or a
ttrac
tions
, the
Res
erve
an
d th
e no
rther
n ga
tew
ay to
the
Gre
en C
ircle
Trail
. In
this
spiri
t, ne
w p
ublic
infr
astru
ctur
e sh
ould
inco
rpor
ate
gree
n/su
stain
able
feat
ures
whe
reve
r pos
sible,
inclu
ding
stor
mw
ater
bes
t man
agem
ent p
ract
ices;
nativ
e pl
antin
gs,
rain
gar
dens
and
bio
swale
s; an
d co
uld
inclu
de so
lar-p
ower
ed li
ght f
ixtu
res.
The
Rese
rve
and
Sent
ry a
lread
y N
OR
TH
PO
INT
DR
IVE
/DIV
ISIO
N S
TR
EE
T
RO
UN
DA
BO
UT
(N
OR
TH
BO
UN
D)
Pag
e 15
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
10 |
Pa
ge
prov
ide
a di
stin
ctiv
e lan
dsca
pe c
hara
cter
, whi
ch c
an b
e fu
rther
stre
ngth
ened
thro
ugh
the
inco
rpor
atio
n of
arts
and
cre
ativ
e lo
cal e
lemen
ts in
to w
ayfin
ding
and
ent
ry
signa
ge, i
nclu
ding
plac
emen
t at t
he o
ffram
p, c
ente
r of t
he ro
unda
bout
, and
med
ian.
Ped
estr
ian
sys
tem
s. S
ome
segm
ents
in th
is zo
ne la
ck si
dew
alks,
inclu
ding
the
east
fron
tage
nea
r the
form
er K
mar
t pro
perty
. The
se g
aps s
houl
d be
fille
d in
to su
ppor
t ne
w d
evelo
pmen
t as i
t tak
es p
lace
and
offe
r stre
ngth
ened
con
nect
ions
to th
e ot
her s
ide
of D
ivisi
on S
treet
. All
exist
ing
cros
sing
poin
ts a
re a
t gra
de, l
imite
d to
wid
e in
ters
ectio
ns th
at o
ffer
lim
ited
pede
stria
n sa
fety
feat
ures
. Cro
ssw
alks s
houl
d be
eva
luat
ed fo
r pot
entia
l to
inclu
de n
ew “
pain
t on
the
stre
et”
visib
ility
feat
ures
and
sig
naliz
atio
n w
ith a
ccom
pany
ing
pede
stria
n-sc
ale li
ghtin
g, a
nd si
dew
alks s
houl
d be
buf
fere
d fr
om a
djoi
ning
par
king
lots
whe
reve
r pos
sible
. Oth
er c
osm
etic
im
prov
emen
ts c
ould
inclu
de th
e ev
entu
al bu
rial o
f ove
rhea
d po
wer
line
s alo
ng th
e ea
st fr
onta
ge, a
s well
as p
edes
trian
stre
etsc
ape
enha
ncem
ents
such
as b
anne
rs, s
treet
tre
es, b
ench
es, a
nd o
ther
dec
orat
ive
elem
ents
.
Mar
ia D
rive
/Div
isio
n S
tree
t in
ters
ecti
on. T
his s
outh
ern
term
inus
of t
he N
orth
ern
Gat
eway
may
be
enha
nced
thro
ugh
pede
stria
n-lev
el im
prov
emen
ts li
ke th
e ex
tens
ion/
enlar
gem
ent o
f ref
uge
islan
ds,
refu
rbish
ed c
ross
walk
s, an
d bu
ffer
ing
park
ing
from
side
walk
s nea
rest
the
inte
rsec
tion.
Thi
s are
a als
o of
fers
an
opp
ortu
nity
to c
reat
e a
seco
ndar
y no
rther
n ga
tew
ay to
UW
SP w
ith w
ayfin
ding
sign
age
at D
ivisi
on a
nd
Isad
ore
Stre
ets.
Cre
ate
an u
rban
cro
ss-s
ecti
on. (
Exh
ibit
5) A
s pre
viou
sly st
ated
, the
cur
rent
righ
t-of-w
ay w
idth
and
ad
join
ing
uses
do
not l
end
them
selv
es to
a c
ompl
ete
trans
ition
to a
redu
ced
cros
s-se
ctio
n an
d ur
ban
scale
, bu
t the
cur
rent
righ
t-of-w
ay (R
OW
) foo
tprin
t cou
ld b
e be
tter u
tiliz
ed fo
r non
-mot
orize
d tra
ffic.
In
parti
cular
, the
con
tinue
d ne
ed fo
r the
eas
t-sid
e fr
onta
ge ro
ad sh
ould
be
stud
ied a
s it s
eem
s und
erut
ilize
d in
its
cur
rent
form
and
its e
nd p
oint
s sho
uld
be re
mov
ed o
r red
esig
ned
to b
e m
ore
func
tiona
l to
exist
ing
or
futu
re b
usin
ess u
sers
.
The
exte
nsio
n of
the
wes
t sid
e sid
ewalk
to N
orth
Poi
nt D
rive
along
the
wes
tern
edg
e of
the
ROW
as p
art o
f th
e ne
w S
entry
offi
ce p
rojec
t is a
majo
r im
prov
emen
t in
the
over
all c
onne
ctiv
ity o
f thi
s seg
men
t and
cou
ld
even
tuall
y be
wid
ened
into
a m
ulti-
use
trail
as a
n alt
erna
tive
to o
n-st
reet
bik
e lan
es a
s fut
ure
rider
ship
may
de
man
d. T
he b
oulev
ard
strip
/med
ian m
ay a
lso b
e fu
rther
util
ized
for l
ands
capi
ng, c
hara
cter
and
art
inst
allat
ions
as a
n ex
tens
ion
of th
e ga
tew
ay fe
atur
es re
com
men
ded
for t
he ro
unda
bout
, and
cur
b an
d gu
tter
shou
ld b
e ex
tend
ed to
the
roun
dabo
ut o
n bo
th si
des o
f the
stre
et.
DIV
ISIO
N S
TR
EE
T S
TR
EE
TSC
AP
E (
EA
ST S
IDE
) N
EA
R S
IXT
H S
TR
EE
T
Pag
e 16
of
74
City of Steven
s Poin
t, Wiscon
sin D
ivision Street Targeted
Area M
aster Plan
September 27, 2019
11 | P
ag
e
EXHIBIT 3 P
age 17 of 74
DIVISION STREET OPPORTUNITIES COMMUNIITY GATEWAY DISTRICT
Srevem Point. ~1/lmmj/n
N O.RlH: POINI' DISVE TO MA.RIA O RIVE
·• ll.ol~: - f(e{l!ona1 emP1oyl"OQl"!l cod relall - Commufllly olld oomptA golewciy
·• Form: • EM011Ced wbur
. ..,. - H_ ll'I ·~ ,-._~~L _.-
City of Steven
s Poin
t, Wiscon
sin D
ivision Street Targeted
Area M
aster Plan
September 27, 2019
12 | P
ag
e
EXHIBIT 4 P
age 18 of 74
Widen txluli!\'ord jo, It:!~. ehmac!l!I" & orl ei,ie,ncl ,;,UlbQl!ldQl.llhlll 1t>rovndi:,~ Cr",;;ir-11 wlil etonw,:,ll;l'r!ll1,1g1> ldQndo Pe,ooi;trkln iet::lkt (f;;htnll ~e !Jl!ldMg!'0Undi!'lg oo;e~
'' ltu,.._ f!.t.'!Od IOI 11'(1!'1,gg,) t«laJ
DIVISION STREET OPPORTUNITIES CQMM.UN:nv GATEWAY DISTRICT
Stevens Pornt. Wisconsin
Legend
---... 1.."""'1r,;i
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
13 |
Pa
ge
EXHIBIT 5
Pag
e 19
of
74
NOl 0
~ llSI 3
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
14 |
Pa
ge
Mar
ia D
rive
to
Fou
rth
Ave
nue:
“D
ivis
ion
Stre
et D
istr
ict”
A
s dep
icted
in E
xhib
its
6 an
d 7
, the
mid
dle
zone
alo
ng D
ivisi
on S
treet
shou
ld b
e en
cour
aged
to re
deve
lop
over
tim
e to
supp
ort c
ampu
s-or
ient
ed a
nd n
orth
ern
neig
hbor
hood
com
mer
cial n
eeds
and
con
tinue
to
trans
ition
tow
ard
mor
e ur
ban
and
mix
ed-u
se c
onst
ruct
ion
form
ats.
Build
ings
clo
ser t
o th
e st
reet
with
par
king
pl
aced
at t
he re
ar o
r sid
e w
ill c
reat
e op
portu
nitie
s for
new
com
mer
cial d
estin
atio
ns, r
esta
uran
ts w
ith o
utdo
or
dini
ng, a
nd o
ther
eve
ning
/nig
httim
e ac
tivity
nod
es to
add
to th
e se
nse
of v
ibra
ncy.
Acc
ess c
oord
inat
ion
and
redu
ctio
n in
the
num
ber o
f cur
b cu
ts w
ill a
llow
for t
he e
limin
atio
n of
the
cent
er tu
rn la
ne a
nd c
onve
rsio
n to
a
lands
cape
d m
edian
.
Issu
es
Ope
ratin
g as
som
ethi
ng o
f a fr
ont d
oor t
o U
WSP
, cha
ngin
g st
uden
t hou
sing
trend
s, an
d br
oade
r “t
own/
gow
n” d
ynam
ics a
re p
artic
ular
ly im
porta
nt to
the
econ
omic
viab
ility
of t
his s
egm
ent.
Partn
ersh
ip
oppo
rtuni
ties a
nd c
omm
on b
arrie
rs (p
hysic
al an
d ec
onom
ic) b
etw
een
UW
SP a
nd lo
cal b
usin
esse
s sho
uld
cont
inue
to b
e ex
plor
ed to
their
mut
ual b
enef
it, a
s well
as a
mea
ns o
f ret
ainin
g an
d at
tract
ing
stud
ents
and
em
ploy
ees.
The
conf
igur
atio
n of
man
y ex
istin
g pa
rkin
g lo
ts c
reat
es a
phy
sical
and
men
tal s
epar
atio
n be
twee
n th
e ro
adw
ay
itself
, bus
ines
ses,
and
UW
SP. T
hese
pav
ed a
reas
shou
ld b
e re
vise
d as
new
dev
elopm
ent a
nd re
deve
lopm
ent
occu
rs to
plac
e ca
rs a
t the
side
s and
bac
k of
bui
ldin
gs a
nd to
cre
ate
spac
e fo
r buf
fer l
ands
capi
ng a
djac
ent t
o th
e sid
ewalk
that
impr
oves
the
walk
abili
ty a
nd o
vera
ll sc
ale o
f dev
elopm
ent.
To th
is en
d, re
deve
lopm
ent,
rein
vest
men
t, an
d in
fill d
evelo
pmen
t of e
xist
ing
sites
shou
ld b
e en
cour
aged
to b
e m
ixed
-use
and
urb
an
(2+
stor
ies) i
n fo
rm w
ith c
omm
ercia
l use
s on
the
first
floo
r and
em
ploy
men
t or r
esid
entia
l use
s on
the
uppe
r flo
ors.
Op
por
tun
itie
s
Bri
dge
th
e d
ivid
e. P
rovi
sion
of a
dditi
onal
and
safe
eas
t-wes
t con
nect
ions
for p
edes
trian
s is a
prio
rity
in th
is zo
ne. T
he C
ity sh
ould
eva
luat
e cu
rren
t spe
ed li
mits
and
facil
itate
impr
ovem
ents
that
nar
row
the
view
shed
of
mot
oriz
ed tr
affic
to e
ncou
rage
slow
er sp
eeds
.
Due
to th
e lo
ng u
nbro
ken
bloc
k cr
eate
d by
the
UW
SP’s
north
-sou
th p
arki
ng lo
t on
the
wid
e sid
e of
Isad
ore
Stre
et a
nd th
e nu
mer
ous b
usin
esse
s alo
ng D
ivisi
on S
treet
, the
City
, UW
SP, a
nd b
usin
esse
s sho
uld
join
tly
expl
ore
the
poss
ibili
ty o
f ext
endi
ng S
ixth
Ave
nue
thro
ugh
to Is
ador
e St
reet
. Thi
s will
pro
vide
ano
ther
ent
ryw
ay to
cam
pus a
nd a
form
alize
d pe
dest
rian
rout
e to
the
busin
ess d
istric
t tha
t is n
ot c
urre
ntly
avail
able
to th
e ca
mpu
s com
mun
ity d
ue to
the
exist
ing
fenc
e ba
rrier
bet
wee
n th
e ca
mpu
s par
king
lot a
nd b
usin
esse
s.
Com
mu
nit
y G
atew
ay. U
ses a
nd p
hysic
al fo
rms i
n th
is ce
ntra
l seg
men
t of D
ivisi
on S
treet
shou
ld b
e en
cour
aged
to tr
ansit
ion
from
a h
ighw
ay c
ross
-sec
tion
to m
ore
of a
pe
dest
rian-
scale
, com
mun
ity-s
ervi
ng c
orrid
or. T
he im
prov
ed p
edes
trian
and
cor
ridor
aest
hetic
s, in
cludi
ng p
arki
ng lo
t lan
dsca
ping
and
side
walk
buf
ferin
g, a
nd th
e ad
ditio
n of
mor
e st
reet
tree
s, pe
dest
rian
light
ing/
bann
ers,
and
way
findi
ng si
gnag
e w
ould
ass
ist in
this
trans
ition
.
NE
W S
EN
TR
Y I
NSU
RA
NC
E O
FF
ICE
BU
ILD
ING
AN
D
PA
RK
ING
ST
RU
CT
UR
E
Pag
e 20
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
15 |
Pa
ge
Pot
enti
al U
WSP
cam
pu
s im
prov
emen
ts. A
s cite
d in
UW
SP’s
2017
Cam
pus P
hysic
al D
evelo
pmen
t Plan
, new
do
rm, v
isito
r cen
ter,
and
class
room
nee
ds w
ill n
eed
to b
e ev
aluat
ed in
the
com
ing
year
s. In
the
face
of
enro
llmen
t dec
line
and
budg
etar
y ch
allen
ges,
effic
ient u
tiliz
atio
n of
phy
sical
reso
urce
s, an
d pr
ovid
ing
attra
ctiv
e sp
aces
for r
ecru
iting
and
rete
ntio
n pu
rpos
es a
re o
f crit
ical i
mpo
rtanc
e. N
ew si
gnat
ure
feat
ures
such
as a
cam
pus
visit
or c
ente
r or a
lum
ni c
ente
r may
be
loca
ted
on o
r nea
r the
Div
ision
Stre
et/F
ourth
Ave
nue
inte
rsec
tion
as
UW
SP’s
curr
ent l
andh
oldi
ngs a
re u
tiliz
ed a
nd a
dditi
onal
sites
com
e av
ailab
le. In
the
even
t tha
t adj
acen
t pr
oper
ties a
re n
ot c
ost-e
ffect
ive
for a
cqui
sitio
n an
d de
velo
pmen
t, st
ruct
ured
par
king
may
be
cons
ider
ed in
lieu
of
exp
andi
ng su
rfac
e lo
ts. S
trong
er p
hysic
al co
nnec
tions
to th
e do
wnt
own
ente
rtain
men
t dist
rict a
nd w
este
rn
stud
ent n
eighb
orho
ods v
ia Br
iggs
Stre
et, P
rent
ice S
treet
, and
Fou
rth A
venu
e w
ill a
lso h
elp k
nit t
he c
ampu
s int
o th
e br
oade
r fab
ric o
f the
city
.
Pote
ntial
com
mun
ity c
ollab
orat
ions
and
stud
ent c
oope
rativ
e op
portu
nitie
s with
in U
WSP
’s cu
rren
t off
erin
gs
shou
ld c
ontin
ue to
be
evalu
ated
and
loca
ted
in th
e im
med
iate
vicin
ity w
here
pos
sible
to h
elp o
verc
ome
the
tow
n/go
wn
divi
de, p
artic
ular
ly in
gro
win
g he
alth
and
scien
ce-r
elate
d ar
eas s
uch
as n
ursin
g, w
ellne
ss, a
nd
sust
ainab
le fo
od sy
stem
s.
Nor
th D
ivis
ion
Stre
et D
istr
ict C
ross
-Sec
tion.
As s
hown
in E
xhib
it 8
, thr
ee cr
oss-s
ectio
ns ar
e pro
pose
d fo
r thi
s zon
e. Th
e fir
st is
an in
terim
opt
ion
that
add
s a m
edian
and
sign
ifica
nt la
ndsc
apin
g on
the
med
ian a
nd b
etwe
en th
e ro
ad an
d sid
ewalk
s. A
s the
adj
oini
ng p
rope
rties
rede
velo
p in
to a
mor
e ur
ban
form
with
bui
ldin
gs c
lose
r to
the
stree
t, ad
ditio
nal
optio
ns ar
e sho
wn th
at in
clude
eith
er a
wide
side
walk
or a
side
walk
with
an ad
join
ing
bicy
cle tr
ack.
DIV
ISIO
N S
TR
EE
T L
OO
KIN
G S
OU
TH
Pag
e 21
of
74
City of Steven
s Poin
t, Wiscon
sin D
ivision Street Targeted
Area M
aster Plan
September 27, 2019
16 | P
ag
e
EXHIBIT 6 P
age 22 of 74
• lfof~ 1'4elgtlborhoocl end campu~ "-Jiving room~
a Campu~ galeway FOi'm~
a Ttan!Jllbn to urbo.n
• Goals: - 0Ml-e ulbc:in ~,reel erwltomnen1 - 'Enhciooe pedes~ fcc~itlas -Rec11.1ce vellieular c:cnlllCh Rede'Yelop 5lngre U5e ,corricior lo rril,i;etd use
- lnccrporale. nllW hcu5foQ opporlu:!1ltres
DIVISION STREET OPPORTUNITIES NORTH DIVISION STREET DlSTRICT'
Slevem Paint ~'Vlsccmlo
City of Steven
s Poin
t, Wiscon
sin D
ivision Street Targeted
Area M
aster Plan
September 27, 2019
17 | P
ag
e
EXHIBIT 7 P
age 23 of 74
200 400
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
18 |
Pa
ge
EXHIBIT 8 P
age
24 o
f 74
301S OIJ.d
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
19 |
Pa
ge
Fou
rth
Ave
nu
e to
Mai
n S
tree
t: C
amp
us
and
Com
mu
nity
Gat
eway
A
s sho
wn
on E
xhib
it 9
, the
blo
cks s
outh
of F
ourth
Ave
nue
shou
ld c
ontin
ue to
pro
vide
a se
amles
s tra
nsiti
on
from
a w
ide,
auto
-orie
nted
cha
ract
er to
an
intim
ate
neig
hbor
hood
-leve
l sca
le, a
s well
as a
nat
ural
mid
way
po
int b
etw
een
the
dow
ntow
n an
d ca
mpu
s are
a.
Op
por
tun
itie
s
Fou
rth
Ave
nu
e G
atew
ay. T
he F
ourth
Ave
nue
Cam
pus G
atew
ay (E
xhib
it 1
0) p
rovi
des a
n ex
citin
g op
portu
nity
to c
reat
e an
inte
nse
deve
lopm
ent n
ode
with
a m
ix o
f use
s tha
t help
kni
t UW
SP w
ith th
e ac
tivity
on
Div
ision
Stre
et. B
ird’s-
eye
and
grou
nd-le
vel p
ersp
ectiv
es (E
xhib
its
11-1
3) o
f wha
t thi
s key
inte
rsec
tion
coul
d ul
timat
ely lo
ok li
ke, i
nclu
ding
a m
ore
defin
ed U
WSP
pre
senc
e on
the
corr
idor
in th
e fo
rm o
f a v
isito
r ce
nter
or o
ther
mon
umen
tal b
uild
ing
on th
e no
rthea
st c
orne
r, as
well
as m
ore
dens
e co
mm
ercia
l opt
ions
on
the
othe
r cor
ners
, all
of w
hich
help
fram
e a
sens
e of
arr
ival
as a
dist
inct
plac
e. A
dditi
onal
cam
pus e
ntry
m
onum
ent s
igna
ge, w
ayfin
ding
sign
age,
and
art w
ould
help
enh
ance
this
node
, as w
ould
enh
ance
d cr
ossw
alks
or in
ters
ectio
n pa
vem
ent t
reat
men
ts. R
ight
-of-w
ay m
ay b
e ex
pand
ed a
s nec
essa
ry to
inclu
de g
atew
ay
inst
allat
ions
as r
ecom
men
ded
in th
e Ca
mpu
s Phy
sical
Dev
elopm
ent P
lan, w
hich
in c
once
rt w
ith o
ther
long
-te
rm c
ampu
s exp
ansio
n pl
ans s
houl
d be
coo
rdin
ated
with
oth
er p
ublic
impr
ovem
ents
alo
ng th
e ea
st si
de fr
om
Fran
klin
Stre
et to
Fou
rth A
venu
e.
Cam
pu
s G
atew
ay D
istr
ict
Cro
ss-S
ecti
on. T
wo
cros
s-se
ctio
n op
tions
(Exh
ibit
14)
exp
lore
the
pote
ntial
to
trans
ition
from
the
curr
ent f
our-
lane
cros
s-se
ctio
n to
a th
ree-
lane
cros
s-se
ctio
n w
ith m
edian
/tur
n lan
es a
nd
enha
nced
stre
etsc
apin
g, w
ith b
oth
conf
igur
atio
ns c
onta
ined
with
in th
e ex
istin
g rig
ht-o
f-way
. One
has
a
med
ian a
nd th
e ot
her h
as a
two-
way
left
turn
lane
(TW
LTL,
ofte
n pr
onou
nced
“tw
ittle”
). G
iven
the
loca
tions
of
exi
stin
g ho
mes
and
oth
er b
uild
ings
in th
is zo
ne, o
btain
ing
addi
tiona
l rig
ht-o
f-way
wou
ld si
gnifi
cant
ly im
pact
the
adjo
inin
g pr
oper
ties.
The
prop
osed
opt
ions
main
tain
the
curr
ent r
ight
-of-w
ay w
idth
but
tran
sitio
ns
to a
mor
e ur
ban
desig
n by
intro
ducin
g cu
rbs a
nd a
ddin
g sid
ewalk
s alo
ng w
ith m
ore
trees
in th
e rig
ht-o
f-way
an
d m
edian
in a
dditi
on to
artw
ork.
Tra
nsiti
onin
g th
e co
rrid
or to
a th
ree-
lane
cros
s-se
ctio
n w
ill re
quire
ad
ditio
nal s
tudy
out
side
the
scop
e of
this
plan
. The
exi
stin
g an
d pr
ojec
ted
traffi
c lev
els m
eet t
he A
mer
ican
Ass
ociat
ion
of S
tate
Hig
hway
and
Tra
nspo
rtatio
n O
fficia
ls (A
ASH
TO) g
uide
lines
for a
“ro
ad d
iet.”
H
owev
er, i
t is a
ntici
pate
d th
at k
ey in
ters
ectio
ns a
nd n
on-re
siden
tial a
reas
alo
ng th
e co
rrid
or w
ould
like
ly re
quire
the
road
way
to c
ontin
ue to
hav
e so
me
four
-lane
sect
ions
.
UW
SP C
AM
PU
S
Pag
e 25
of
74
City of Steven
s Poin
t, Wiscon
sin D
ivision Street Targeted
Area M
aster Plan
September 27, 2019
20 | P
ag
e
o
EXHIBIT 9 P
age 26 of 74
DIVISION STREET OPPORTUNITIES CAMPUS GATEWAY .DIS.JRICT
Srt'Vt'ns Parnl, ~'Ylsccm/r,
• .itora; - Golowoy to communily -~ - Ne~hbofhood $COie
• Goab:· - En'honce oe5thetlc eovironmenl
Enrn:mce pedeilrlcm lcclllle1 - Roadd
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
21 |
Pa
ge
EXHIBIT 10 P
age
27 o
f 74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
22 |
Pa
ge
EX
HIB
IT 1
1
Pag
e 28
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
23 |
Pa
ge
EX
HIB
IT 1
2
Pag
e 29
of
74
City of Stevens Point, Wisconsin Division Street Targeted Area Master Plan
September 27, 2019 24 | P a g e
EXHIBIT 13
Page 30 of 74
-
-•.211.1? V>J'IDEWAUE & ASSOCIATES OJ)!
DIVISION ST OPPORTUNrnlES FOURTH AV!!NUE GATEWAY
S!evcns Painl. 1Nis-con:5.!n
City of Steven
s Poin
t, Wiscon
sin D
ivision Street Targeted
Area M
aster Plan
September 27, 2019
25 | P
ag
e
EXHIBIT 14 P
age 31 of 74
c.-1,
EXISTING
-e.-"''
OPTION 1: TWO LANES WITH MEDI
c--1.-...::...i
OPTION 2 OTHROUGH ES
TU
-0
e-....
TURN L
l -~nir-,t t .;• ~.
~ ""'~".'ljJ.lt~~r. _ '='- • ~ - - -~ ---~ :,,; ,.,..iV.iJ'!,~ • •
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
26 |
Pa
ge
Actio
n St
eps
and
Proj
ect P
riorit
izat
ion
The
prop
osed
stra
tegi
es/p
rojec
ts a
nd a
ssoc
iated
act
ion
step
s for
Div
ision
Stre
et a
re li
sted
belo
w. T
hese
are
impl
emen
tatio
n st
eps t
hat t
he C
ity a
nd it
s par
tner
s sho
uld
expl
ore
in o
rder
to m
ainta
in th
e cu
rren
t dev
elopm
ent m
omen
tum
in th
is ar
ea a
nd e
nsur
e th
at fu
ture
pro
jects
mee
t the
nee
ds a
nd d
esire
s of r
esid
ents
, bus
ines
ses,
and
visit
ors.
Thes
e ite
ms a
re g
ener
ally
liste
d in
ord
er o
f tim
ing
and
prio
rity,
with
shor
t-ter
m a
ctio
ns li
sted
firs
t.
Thes
e st
eps b
uild
upo
n pu
blic
feed
back
, sta
ff re
view
, and
Ste
erin
g Co
mm
ittee
disc
ussio
ns, a
nd in
clude
oth
er re
com
men
datio
ns fo
r rea
lizin
g th
ese
and
othe
r key
pro
jects
. Th
e co
nsid
erab
le pu
blic
and
priv
ate
inve
stm
ents
and
plan
ning
effo
rts th
at h
ave
alrea
dy o
r are
exp
ecte
d to
occ
ur in
the
near
-term
, and
their
succ
essf
ul a
bsor
ptio
n in
to th
e lo
cal e
cono
my,
will
hav
e so
me
bear
ing
on th
e fe
asib
ility
and
tim
ing
of th
e pr
iorit
ies i
dent
ified
in th
is pl
an. B
y es
tabl
ishin
g a
serie
s of p
rincip
les, g
oals
and
objec
tives
, id
entif
ying
prio
rity
proj
ects
, and
out
linin
g pr
elim
inar
y ac
tion
step
s, th
is pl
an is
inte
nded
to h
elp th
e Ci
ty as
sess
its p
rojec
t cap
acity
as w
ell a
s the
mar
ket’s
abi
lity
to h
andl
e sim
ulta
neou
s red
evelo
pmen
t effo
rts in
the
near
-term
and
the
sequ
ence
of a
dditi
onal
rede
velo
pmen
t pro
jects
in th
e m
id a
nd lo
ng-te
rm. H
owev
er, t
his T
arge
ted
Are
a M
aste
r Plan
is o
nly
the
begi
nnin
g of
wha
t will
nee
d to
be
a lo
ng-te
rm c
omm
itmen
t to
impl
emen
tatio
n on
the
part
of th
e Ci
ty a
s it b
egin
s to
stud
y its
top
prio
rities
, bui
ld
partn
ersh
ips,
deve
lop
deta
iled
wor
k pl
ans a
nd c
ost e
stim
ates
, and
bud
get f
or
impr
ovem
ents
as n
eces
sary
.
Gu
idin
g P
rin
cip
les
and
Ob
ject
ives
In
ord
er to
pro
vide
an
orde
rly fr
amew
ork
to b
egin
impl
emen
tatio
n ac
tiviti
es, a
set o
f th
ree
guid
ing
prin
ciples
and
relat
ed o
bjec
tives
(sho
wn
at ri
ght)
wer
e de
velo
ped
for t
he
Div
ision
Stre
et c
orrid
or a
s bro
ad-b
ased
met
rics u
nder
whi
ch m
ore
deta
iled
actio
n ite
ms
may
be
iden
tified
and
prio
ritiz
ed in
ord
er to
pro
mot
e tim
e an
d re
sour
ce e
ffici
ency
for
their
eve
ntua
l im
plem
enta
tion.
As s
how
n in
Tab
le 1
, all
iden
tified
initi
ativ
es/a
ctio
n st
eps m
eet o
ne o
r mor
e of
thes
e ob
jectiv
es.
1.
Res
ilien
cy
1.1
Main
tain
div
erse
em
ploy
men
t opt
ions
1.
2 Cr
eate
div
erse
hou
sing
optio
ns a
nd p
ricin
g 1.
3 Su
ppor
t stro
ng e
duca
tiona
l opt
ions
1.
4 In
tegr
ate
gree
n in
fras
truct
ure
whe
reve
r pos
sible
2.
Vib
ran
cy
2.1
Crea
te o
ppor
tuni
ties f
or in
crea
sed
ente
rtain
men
t and
recr
eatio
nal
oppo
rtuni
ties
2.2
Enc
oura
ge c
reat
ion/
enha
ncem
ent o
f act
ivity
nod
es
2.3
Supp
ort s
usta
inab
le de
velo
pmen
t and
bus
ines
s pra
ctice
s 2.
4 Pr
ovid
e di
vers
e tra
nspo
rtatio
n op
tions
2.
5 E
nsur
e ea
sy a
cces
s to
reta
il fo
od o
utlet
s
3.
Div
ersi
ty
3.1
“One
size
doe
s not
fit a
ll” (h
ousin
g, e
mpl
oym
ent,
trans
porta
tion,
etc
.) 3.
2 Su
ppor
t attr
activ
e pu
blic
and
priv
ate
spac
es a
nd a
men
ities
3.
3 W
ork
to re
tain
and
attr
act r
esid
ents
, em
ploy
ees a
nd st
uden
ts
3.4
Build
upo
n lo
cal a
nd re
gion
al to
urism
effo
rts Pag
e 32
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
27 |
Pa
ge
Pri
orit
izat
ion
Cri
teri
a Th
e sp
ecifi
c in
itiat
ives
/act
ion
item
s int
rodu
ced
with
in th
is pl
an a
nd su
mm
ariz
ed in
Tab
le 1
wer
e th
en sc
ored
and
sequ
ence
d by
relat
ive
prio
rity.
Crite
ria fo
r det
erm
inin
g th
e re
lativ
e lev
el of
prio
rity
betw
een
proj
ects
inclu
de th
ose
that
: 1.
Ca
n be
acc
ompl
ished
relat
ively
cos
t eff
ectiv
ely, q
uick
ly, an
d ea
sily,
and
whi
ch c
reat
e an
imm
ediat
e im
pact
. 2.
A
re h
ighl
y vi
sible
and
show
com
mitm
ent t
o th
e ar
ea, p
oten
tially
stim
ulat
ing
priv
ate-
sect
or in
vest
men
t. 3.
Ca
n ge
nera
te m
omen
tum
for o
ther
prio
rity
proj
ects
to ad
vanc
e or
are
a n
eces
sary
firs
t ste
p in
adv
ancin
g a
large
r obj
ectiv
e or
prio
rity
proj
ect.
4.
Add
ress
an
unm
et n
eed
for i
mpr
oved
pub
lic sp
aces
/am
eniti
es.
5.
Impr
ove
func
tiona
lity
(e.g
., pa
rkin
g, w
alkab
ility
, way
findi
ng).
6.
Hav
e ou
tsid
e av
ailab
le fu
ndin
g so
urce
(s) t
hat c
an o
ffse
t the
cos
ts o
f the
pro
ject.
7.
Hav
e po
tent
ial to
serv
e as
a c
ataly
st th
at w
ill a
ccele
rate
oth
er id
entif
ied p
rojec
ts.
8.
Hav
e id
entif
ied p
artn
ers,
deve
lope
rs, a
nd/o
r pro
perty
ow
ners
who
are
will
ing
and
able
to p
artic
ipat
e in
the
prog
ram
or p
rojec
t. 9.
A
dvan
ces r
ecom
men
datio
ns o
f pas
t plan
ning
pro
cess
es.
10.
Hav
e st
rong
supp
ort f
rom
the
com
mun
ity in
this
plan
ning
pro
cess
.
Pri
orit
izat
ion
Lev
els
Pr
ojec
ts a
re b
roke
n in
to th
ree
prio
rity
levels
bas
ed o
n co
nsist
ency
with
th
e Pr
iorit
izat
ion
Crite
ria (S
ee th
e gr
aphi
c to
the
right
).
Tab
le 2
pro
vide
s a g
reat
er le
vel o
f det
ail fo
r tho
se p
rojec
ts d
eem
ed to
be
Lev
el 1
Prio
rities
. The
prio
rity
proj
ects
list
ed a
re a
ntici
pate
d to
occ
ur
with
in th
e ne
xt tw
o to
thre
e ye
ars,
and
as e
ach
has t
he p
oten
tial t
o m
ake
a sig
nific
ant i
mpa
ct o
n th
e D
ivisi
on S
treet
cor
ridor
, the
y ar
e ar
rang
ed
with
mor
e em
phas
is on
logi
cal s
eque
ncin
g th
an o
n th
eir re
lativ
e im
porta
nce
com
pare
d to
one
ano
ther
. Ove
r the
nex
t few
yea
rs, s
hifti
ng
mar
ket c
ondi
tions
or c
omm
unity
inte
rest
s may
elev
ate
the
impo
rtanc
e of
oth
er p
roje
cts t
hat a
re u
nlist
ed o
r cur
rent
ly no
t hig
hly
prio
ritiz
ed.
For t
hese
reas
ons,
it is
reco
mm
ende
d th
at th
e Ci
ty a
nd it
s im
plem
enta
tion
partn
ers r
evisi
t the
ent
ire li
st o
f pro
jects
annu
ally.
Pri
orit
izat
ion
Lev
els
Leve
l 1•T
hese
are
proj
ects
that
mee
t sev
en o
r m
ore
of th
e cr
iteria
and
shou
ld b
e th
e pr
imar
y fo
cus o
f the
pro
activ
e ef
forts
und
erta
ken
by th
e Ci
ty.
Leve
l 2
•The
se ar
e pr
ojec
ts th
at m
eet f
ive
to s
ixof
the
crite
ria. T
he C
ity sh
ould
co
ntin
ue to
mon
itor c
ondi
tions
and
trend
s rela
ted
to th
ese
(suc
h as
the
com
plet
ion
of re
lated
pro
jects
, ava
ilabi
lity
of fu
ndin
g, m
arke
t con
ditio
ns, e
tc.)
to d
eter
min
e w
hen
they
com
ply
with
the
Leve
l 1 c
riter
ia an
d ar
e rip
est f
or
atte
ntio
n an
d ac
tion.
Leve
l 3
•The
se ar
e pr
ojec
ts th
at m
eet f
our
or fe
wer
of th
e cr
iteria
. Cur
rent
con
ditio
ns
and
trend
s will
nee
d to
cha
nge
signi
fican
tly b
efor
e th
ese
proj
ects
wou
ld
incr
ease
in th
eir le
vel o
f prio
rity.
Adv
ancin
g th
ese
proj
ects
wou
ld b
e m
arke
t-dr
iven
and
wou
ld d
epen
d up
on a
prop
erty
ow
ner/
busin
ess/
deve
lope
r to
initi
ate
them
. Onc
e th
at h
appe
ns, t
he p
rojec
t is l
ikely
to ju
mp
to a
Leve
l 1
Prio
rity.
Thus
, clas
sifyin
g a
proj
ect a
s a L
evel
3 Pr
iorit
y doe
s not
indi
cate
the
City
is n
ot in
tere
sted
in it
; it m
eans
the
City
beli
eves
cur
rent
con
ditio
ns an
d tre
nds r
equi
re a
noth
er p
arty
to ta
ke th
e lea
d.
Pag
e 33
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
28 |
Pa
ge
Sum
mar
y of
Pri
orit
y P
roje
cts
and
Ob
ject
ives
1.1
1.2
1.3
1.4
2.1
2.2
2.3
2.4
2.5
3.1
3.2
3.3
3.4
Employment
Housing
Education
Green Infrastructure
Entertainment and Recreation
New or Enhanced Activity Nodes
Sustainable Development and Business Practices
Transportation
Food Access
Physical and Economic Diversity
Public/Private Spaces and Amenities
Resident, Employee and Student Retention
Tourism
Initi
ativ
es/A
ctio
nsLo
catio
nTi
min
g
Cre
ate
conn
ectio
n on
sou
ther
n si
de o
f rou
ndab
out t
o re
duce
the
cros
sing
con
flict
s as
th
e tra
il m
oves
eas
t-wes
t thr
ough
the
roun
dabo
utNo
rthLe
vel 1
XX
Cre
ate
over
head
act
uate
d pe
dest
rian
sign
als
to c
ross
Nor
th P
oint
Driv
e ne
ar S
teve
ns
Poin
t Are
a Se
nior
Hig
h (S
PASH
) No
rthLe
vel 1
XX
XX
Enha
nce
Schm
eeck
le R
eser
ve p
rese
nce
at ro
unda
bout
and
con
side
r add
ition
al
wayf
indi
ng s
igna
ge fo
r nor
thbo
und
(Divi
sion
Stre
et) a
nd s
outh
boun
d tra
ffic
(offr
amp)
North
Leve
l 1X
XX
XEv
alua
te o
ptio
ns fo
r reg
iona
l sto
rmwa
ter f
eatu
res
in/n
ear S
chm
eeck
le R
eser
veNo
rthLe
vel 1
XX
X
Cel
ebra
te a
nd e
nhan
ce v
isib
ility
of S
chm
eeck
le R
eser
ve a
nd G
reen
Circ
le T
rail
North
Leve
l 1X
XX
XIn
corp
orat
e Sc
hmee
ckle
Res
erve
and
Sen
try la
ndsc
ape
char
acte
r at o
ffram
p, c
ente
r of
roun
dabo
ut, a
nd m
edia
ns
North
Leve
l 1X
XX
XX
Enha
nced
com
mun
ity e
ntry
and
way
findi
ng s
igna
geNo
rthLe
vel 1
XX
XAd
d ba
nner
s, s
treet
tree
s, a
nd o
ther
dec
orat
ive e
lem
ents
All
Leve
l 1X
XIm
prov
e la
ndsc
ape
treat
men
ts a
nd in
corp
orat
e ar
t whe
re p
ossi
ble
All
Leve
l 1X
Con
nect
sid
ewal
k sy
stem
and
enh
ance
cro
sswa
lks/s
igna
lizat
ion
with
acc
ompa
nyin
g pe
dest
rian-
scal
e lig
htin
gNo
rthLe
vel 1
XX
Add
pain
t on
the
stre
et a
nd s
harr
ows
to e
ncou
rage
use
of p
aral
lel b
ike
rout
es o
n Is
ador
e an
d Pr
entic
e St
reet
sNo
rthLe
vel 1
XX
XBu
ffer s
idew
alks
from
adj
oini
ng p
arki
ng
North
Leve
l 1X
XC
reat
e a
mul
ti-us
e pa
th a
long
the
west
ern
edge
of t
he ri
ght-o
f-way
con
nect
ing
Mar
ia
Driv
e to
Nor
th P
oint
Driv
eNo
rthLe
vel 1
XX
Cre
ate
safe
cro
ssin
g po
ints
with
enh
ance
d tre
atm
ents
and
ove
rhea
d si
gnal
sC
entra
lLe
vel 1
XX
XW
ork
with
pro
perty
own
ers/
busi
ness
es to
con
solid
ate
curb
cut
sC
entra
lLe
vel 1
XX
XEv
alua
te c
urre
nt s
peed
lim
it, a
nd fa
cilita
te im
prov
emen
ts th
at n
arro
w vie
wshe
d of
m
otor
ized
traf
fic to
enc
oura
ge s
lowe
r spe
eds
Cen
tral
Leve
l 1X
XX
Exte
nd s
idew
alk
to c
urb
line
and
rem
ove
gras
s st
ripSo
uth
Leve
l 1X
XEn
larg
e re
fuge
isla
nds,
enh
ance
cro
sswa
lks a
nd b
uffe
r par
king
from
sid
ewal
k/wa
ll nea
r M
aria
Driv
e in
ters
ectio
nNo
rthLe
vel 2
XX
TAB
LE 1
: D
ivis
ion
Stre
et Im
plem
enta
tion
Act
ion
Plan
Sum
mar
y of
Pri
ority
Pro
ject
s an
d O
bjec
tives
Obj
ectiv
es
Impr
ove
Pede
stria
n/B
icyc
le E
nviro
nmen
t
Inco
rpor
ate
Imag
e/G
atew
ay F
eatu
res
Con
nect
Gre
en C
ircle
Tra
il/ a
nd R
esol
ve R
ound
abou
t Con
flict
Pag
e 34
of
74
-
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
29 |
Pa
ge
1.1
1.2
1.3
1.4
2.1
2.2
2.3
2.4
2.5
3.1
3.2
3.3
3.4
Employment
Housing
Education
Green Infrastructure
Entertainment and Recreation
New or Enhanced Activity Nodes
Sustainable Development and Business Practices
Transportation
Food Access
Physical and Economic Diversity
Public/Private Spaces and Amenities
Resident, Employee and Student Retention
Tourism
Initi
ativ
es/A
ctio
nsLo
catio
nTi
min
g
Mai
ntai
n ur
ban
thre
e-la
ne c
ross
-sec
tion
sout
h of
Fou
rth A
venu
eSo
uth
Leve
l 1X
XX
XW
iden
bou
leva
rd m
edia
n fo
r lan
dsca
ping
, cha
ract
er a
nd a
rtNo
rth/C
entra
lLe
vel 2
XX
XX
Add
curb
and
gut
ter o
n bo
th s
ides
of s
treet
whe
re a
ppro
pria
teNo
rthLe
vel 2
XX
XIn
corp
orat
e gr
een
infra
stru
ctur
e an
d ur
ban
stor
mwa
ter m
anag
emen
tNo
rthLe
vel 2
XX
Revie
w co
ntin
uing
nee
d fo
r eas
t-sid
e fro
ntag
e ro
ad, a
nd c
onsi
der r
emov
al o
r red
esig
n of
en
d po
ints
North
Leve
l 2X
X
Tran
sitio
n fro
m h
ighw
ay c
ross
-sec
tion
to c
omm
unity
cor
ridor
at M
aria
Driv
e in
ters
ectio
nC
entra
lLe
vel 2
XX
XX
XEx
tend
Sixt
h Av
enue
road
way
to Is
ador
e, in
clud
ing
mid
-blo
ck w
alkw
ayC
entra
lLe
vel 3
XX
XC
reat
e la
ndsc
aped
med
ian
and
inco
rpor
ate
stre
et tr
ees
Cen
tral
Leve
l 3X
Revis
e pa
rkin
g to
cre
ate
buffe
r lan
dsca
ping
adj
acen
t to
side
walk
Cen
tral
Leve
l 3X
Repl
ace
stre
et c
ross
-sec
tion
with
a th
ree-
lane
con
figur
atio
n wi
th e
nhan
ced
pede
stria
n fa
ciliti
esSo
uth
Leve
l 3X
Unde
rgro
und
over
head
utili
ties
All
Leve
l 3X
X
Con
side
r City
acq
uisi
tion
of C
oope
r Mot
ors
and
Old
Nat
iona
l Ban
k si
tes
for c
ombi
ned
rede
velo
pmen
t par
cel
North
Leve
l 1X
XX
XX
XX
XX
Con
side
r am
endm
ents
to T
ID 5
pro
ject
spe
ndin
g pl
an a
nd b
ound
ary
All
Leve
l 1X
XX
XX
XX
XX
Con
side
r for
mal
ado
ptio
n of
City
TIF
pol
icy
to p
rom
ote
bala
nce
betw
een
deve
lopm
ent
ince
ntive
s an
d pu
blic
impr
ovem
ents
Al
lLe
vel 1
XX
XX
XX
XX
XEx
plor
e cr
eatio
n of
sta
tuto
ry re
deve
lopm
ent d
istri
ct(s
)Al
lLe
vel 1
XX
XX
XX
XX
XRe
crui
t lar
ge-fo
rmat
reta
iler o
r em
ploy
er to
und
erut
ilized
pla
za n
orth
of f
orm
er K
mar
tNo
rthLe
vel 2
XX
XX
XX
XX
XAm
end
zoni
ng c
ode
to in
clud
e fo
rm-b
ased
ele
men
ts, r
equi
re s
hort
or z
ero
setb
acks
, m
ixed-
use,
par
king
und
ergr
ound
/at r
ear o
f bui
ldin
g, li
mite
d cu
rb c
uts
Cen
tral
Leve
l 2X
XX
XX
XX
XX
TAB
LE 1
: D
ivis
ion
Stre
et Im
plem
enta
tion
Act
ion
Plan
Sum
mar
y of
Pri
ority
Pro
ject
s an
d O
bjec
tives
Obj
ectiv
es
Enco
urag
e U
rban
-For
mat
Red
evel
opm
ent/I
nfill
Cre
ate
Urb
an C
ross
-Sec
tions
Pag
e 35
of
74
-
-
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
30 |
Pa
ge
1.1
1.2
1.3
1.4
2.1
2.2
2.3
2.4
2.5
3.1
3.2
3.3
3.4
Employment
Housing
Education
Green Infrastructure
Entertainment and Recreation
New or Enhanced Activity Nodes
Sustainable Development and Business Practices
Transportation
Food Access
Physical and Economic Diversity
Public/Private Spaces and Amenities
Resident, Employee and Student Retention
Tourism
Initi
ativ
es/A
ctio
nsLo
catio
nTi
min
g
Heal
th a
nd s
cien
ce-r
elat
ed a
reas
of s
tudy
with
pot
entia
l for
com
mun
ity c
olla
bora
tion:
nu
rsin
g, w
elln
ess,
sus
tain
able
food
sys
tem
sC
entra
lLe
vel 1
XX
XX
Con
side
r rem
oval
of f
ence
bar
rier a
long
wes
tern
pro
perty
line
that
lim
its
acce
ss/in
tera
ctio
n be
twee
n ca
mpu
s an
d bu
sine
ss c
omm
unity
Cen
tral
Leve
l 2X
XX
XX
Con
nect
ion
to D
ownt
own
and
west
ern
stud
ent n
eigh
borh
oods
via
Brig
gs S
treet
, Pre
ntic
e St
reet
, and
Fou
rth A
venu
eC
entra
lLe
vel 2
XX
XX
Stru
ctur
ed p
arki
ng v
ersu
s ex
pand
ing
surfa
ce lo
tsC
entra
lLe
vel 3
XX
XX
Add
pede
stria
n lig
htin
g, b
anne
rs, a
nd w
ayfin
ding
sig
nage
Sout
hLe
vel 1
XX
XEn
hanc
e cr
ossw
alk/
inte
rsec
tion
pave
men
t tre
atm
ents
and
saf
ety
feat
ures
Sout
hLe
vel 1
XX
XEx
plor
e po
tent
ial t
o tra
nsiti
on fr
om th
e cu
rren
t fou
r-la
ne c
ross
-sec
tion
to a
thre
e-la
ne
cros
s-se
ctio
n wi
th m
edia
n/tu
rn la
nes
and
enha
nced
stre
etsc
apin
gSo
uth
Leve
l 1X
XX
XPo
tent
ial c
ampu
s vis
itor c
ente
r as
com
mun
ity g
athe
ring
spac
e an
d re
crui
tmen
t too
lSo
uth
Leve
l 2X
XX
XC
onsi
der a
dditi
onal
cam
pus
entry
mon
umen
t sig
nage
, way
findi
ng, a
nd a
rt, in
clud
ing
expa
nsio
n of
righ
t-of-w
ay a
s ne
cess
ary
Sout
hLe
vel 3
XX
XX
XC
oord
inat
e C
ity im
prov
emen
ts o
n ea
st s
ide
from
Fra
nklin
Stre
et to
Fou
rth A
venu
e wi
th
long
term
cam
pus
expa
nsio
n pl
ans
Sout
hLe
vel 3
XX
X
TAB
LE 1
: D
ivis
ion
Stre
et Im
plem
enta
tion
Act
ion
Plan
Sum
mar
y of
Pri
ority
Pro
ject
s an
d O
bjec
tives
Obj
ectiv
es
Rep
ositi
on F
ourt
h/D
ivis
ion
Inte
rsec
tion
Expa
nd U
WSP
Cam
pus
Pres
ence
Pag
e 36
of
74
>--
>--
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
ivis
ion
Stre
et T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
31 |
Pa
ge
Lev
el 1
Pri
orit
y In
itia
tive
s
TAB
LE 2
: Div
isio
n St
reet
Impl
emen
tatio
n A
ctio
n Pl
anLe
vel 1
Pri
ority
Initi
ativ
esTy
peLe
ad P
arty
Zone
Q3
2019
Q4
2019
Q1
2020
Q2
2020
Q3
2020
Q4
2020
Q1
2021
Q2
2021
Q3
2021
Q4
2021
Add
pain
t on
the
stre
et a
nd s
harr
ows
to e
ncou
rage
use
of p
aral
lel b
ike
rout
es o
n Is
ador
e St
reet
and
Pr
entic
e St
reet
Publ
ic Im
prov
emen
tC
ityC
entra
l
Wor
k wi
th p
rope
rty o
wner
s/bu
sine
sses
to c
onso
lidat
e cu
rb c
uts
Publ
ic Im
prov
emen
tC
ity a
nd p
rivat
e se
ctor
Cen
tral
Eval
uate
cur
rent
spe
ed li
mit
and
faci
litate
impr
ovem
ents
that
nar
row
views
hed
of m
otor
ized
traf
fic to
en
cour
age
slowe
r spe
eds
Publ
ic Im
prov
emen
tC
ityC
entra
lEx
tend
sid
ewal
k to
cur
b lin
e an
d re
mov
e gr
ass
strip
Publ
ic Im
prov
emen
tC
itySo
uth
Buffe
r sid
ewal
ks fr
om a
djoi
ning
par
king
Pu
blic
Impr
ovem
ent
City
Cen
tral
Con
nect
sid
ewal
k sy
stem
and
enh
ance
cro
sswa
lks/s
igna
lizat
ion
with
acc
ompa
nyin
g pe
dest
rian-
scal
e lig
htin
gPu
blic
Impr
ovem
ent
City
North
Cre
ate
a m
ulti-
use
path
alo
ng th
e we
ster
n ed
ge o
f the
RO
W c
onne
ctin
g M
aria
Driv
e to
Nor
th P
oint
D
rive
Publ
ic Im
prov
emen
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ityNo
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reat
e sa
fe c
ross
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poin
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ced
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men
ts a
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verh
ead
sign
als
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ic Im
prov
emen
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ityC
entra
l
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th a
nd s
cien
ce-r
elat
ed a
reas
of s
tudy
with
pot
entia
l for
com
mun
ity c
olla
bora
tion:
nur
sing
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llnes
s, s
usta
inab
le fo
od s
yste
ms
Educ
atio
n an
d Em
ploy
men
tC
ity/U
WSP
Cen
tral
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ntai
n ur
ban
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-sec
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rth A
venu
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blic
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hEn
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orm
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edev
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t/Inf
illC
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cqui
sitio
n of
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per M
otor
s an
d O
ld N
atio
nal B
ank
site
s fo
r com
bine
d re
deve
lopm
ent
parc
elRe
deve
lopm
ent
City
/RD
A an
d pr
ivate
sec
tor
Sout
h
Con
side
r am
endm
ents
to T
ID 5
pro
ject
spe
ndin
g pl
an a
nd b
ound
ary
or c
reat
ion
of n
ew T
ID d
istri
ctPu
blic
Impr
ovem
ent
and
Rede
velo
pmen
tC
ity/R
DA
All
Con
side
r for
mal
ado
ptio
n of
City
TIF
pol
icy
to p
rom
ote
bala
nce
betw
een
deve
lopm
ent i
ncen
tives
an
d pu
blic
impr
ovem
ents
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blic
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ovem
ent
and
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velo
pmen
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ity/R
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ore
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velo
pmen
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trict
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ic Im
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t an
d Re
deve
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ent
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/RD
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l
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ebra
te a
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nhan
ce v
isib
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of S
chm
eeck
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ve a
nd G
reen
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le T
rail
with
acc
ess
and
sign
age
impr
ovem
ents
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ic Im
prov
emen
tC
ity/C
VB/U
WSP
North
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rpor
ate
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eeck
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entry
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e ch
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ter a
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amp,
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ter o
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ians
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blic
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ovem
ent
City
/CVB
/UW
SPNo
rthEn
hanc
ed c
omm
unity
ent
ry a
nd w
ayfin
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sig
nage
Publ
ic Im
prov
emen
tC
ity/C
VBNo
rthAd
d ba
nner
s, s
treet
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nd o
ther
dec
orat
ive e
lem
ents
Publ
ic Im
prov
emen
tC
ity/C
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lIm
prov
e la
ndsc
ape
treat
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ts a
nd in
corp
orat
e ar
t whe
re p
ossi
ble
Publ
ic Im
prov
emen
tC
ity/C
VBAl
l
Cre
ate
conn
ectio
n on
sou
ther
n si
de o
f rou
ndab
out t
o re
duce
the
cros
sing
con
flict
s as
the
trail
mov
es e
ast-w
est t
hrou
gh th
e ro
unda
bout
Publ
ic Im
prov
emen
tC
ityNo
rthC
reat
e ov
erhe
ad a
ctua
ted
pede
stria
n si
gnal
s to
cro
ss N
orth
Poi
nt D
rive
near
Ste
vens
Poi
nt A
rea
Seni
or H
igh
(SPA
SH)
Publ
ic Im
prov
emen
tC
ityNo
rthEn
hanc
e Sc
hmee
ckle
pre
senc
e at
roun
dabo
ut a
nd c
onsi
der a
dditi
onal
way
findi
ng s
igna
ge fo
r no
rthbo
und
(Divi
sion
Stre
et) a
nd s
outh
boun
d tra
ffic
(offr
amp)
Publ
ic Im
prov
emen
tC
ity/C
VBNo
rthEv
alua
te o
ptio
ns fo
r reg
iona
l sto
rmwa
ter f
eatu
res
in/n
ear S
chm
eeck
le R
eser
vePu
blic
Impr
ovem
ent
City
North
Expl
ore
pote
ntia
l to
trans
ition
from
the
curr
ent f
our-
lane
cro
ss-s
ectio
n to
a th
ree-
lane
cro
ss-s
ectio
n wi
th m
edia
n/tu
rn la
nes
and
enha
nced
stre
etsc
apin
gPu
blic
Impr
ovem
ent
and
Rede
velo
pmen
tC
itySo
uth
Add
pede
stria
n lig
htin
g, b
anne
rs, a
nd w
ayfin
ding
sig
nage
Publ
ic Im
prov
emen
t an
d Re
deve
lopm
ent
City
/UW
SPS o
uth
Enha
nce
cros
swal
k/in
ters
ectio
n pa
vem
ent t
reat
men
ts a
nd s
afet
y fe
atur
esPu
blic
Impr
ovem
ent
and
Rede
velo
pmen
tC
ity/U
WSP
Sout
h
Rep
ositi
on F
ourt
h Av
enue
/Div
isio
n St
reet
Inte
rsec
tion
Impr
ove
Pede
stria
n/B
icyc
le E
nviro
nmen
t
Expa
nd U
WSP
Cam
pus
Pres
ence
Cre
ate
Urb
an C
ross
-Sec
tions
Inco
rpor
ate
Imag
e/G
atew
ay F
eatu
res
Con
nect
Gre
en C
ircle
Tra
il/ a
nd R
esol
ve R
ound
abou
t Con
flict
Pag
e 37
of
74
- -
- -
- -
- - -
- -
-
- -
- -
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
i | P
ag
e
kef
Pag
e 38
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
2019
ii |
Pa
ge
Tabl
e of
Con
tent
s B
ackg
rou
nd a
nd
Intr
odu
ctio
n ...
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
.1
Pla
n P
urp
ose
and
Vis
ion
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
.....
......
3
Visi
on S
tate
men
t .....
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
.......
......
......
......
......
......
......
.... 4
Pu
blic
Inpu
t .....
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
.......
......
......
......
......
......
......
......
4
Dow
nto
wn
Str
ateg
y ...
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
.... 5
Tar
get
Red
evel
opm
ent
and
Rei
nve
stm
ent
Are
as ..
......
......
......
......
......
......
......
......
......
......
......
......
.. 7
I. M
ain S
treet
Opp
ortu
nitie
s ....
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
.......
......
......
......
..... 9
II
. Ci
vic
Cam
pus ..
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
.......
......
......
......
......
......
... 18
II
I. So
uth
Rive
rfro
nt ...
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
.......
......
......
......
......
......
.. 18
IV. T
rans
porta
tion
Opp
ortu
nitie
s .....
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
.......
......
......
......
.. 25
Act
ion
Ste
ps
and
Pro
ject
Pri
orit
izat
ion
......
......
......
......
......
......
......
......
......
......
......
......
......
......
.....
30
Gui
ding
Prin
ciples
and
Obj
ectiv
es ...
......
......
......
......
......
......
......
......
......
......
......
......
......
......
.......
......
......
......
......
... 30
Pr
iorit
izat
ion
Crite
ria ...
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
.......
......
......
......
......
......
......
.. 31
Prio
ritiz
atio
n Le
vels
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
.......
......
......
......
......
......
......
. 31
Sum
mar
y of
Prio
rity
Proj
ects
and
Obj
ectiv
es ...
......
......
......
......
......
......
......
......
......
......
......
......
......
.......
......
......
... 32
Le
vel 1
Prio
rity
Initi
ativ
es ...
......
......
......
......
......
......
......
......
......
......
......
......
......
......
......
.......
......
......
......
......
......
......
35
M
AIN
ST
RE
ET
Pag
e 39
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
1 |
Pa
ge
Back
grou
nd a
nd In
trod
uctio
n
The
Rede
velo
pmen
t Aut
horit
y (R
A) o
f the
City
of S
teve
ns P
oint
(City
), w
ith th
e as
sista
nce
of u
rban
plan
ning
and
des
ign
firm
Van
dew
alle
and
Ass
ociat
es, d
evelo
ped
mas
ter p
lans (
plan
or p
lans)
for t
he D
ownt
own
and
Div
ision
Stre
et c
orrid
or, r
espe
ctiv
ely, o
ver t
he c
ours
e of
abo
ut tw
elve
mon
ths i
n 20
18-2
019.
Whi
le th
e re
sulti
ng
analy
sis, s
trate
gies
, and
act
ion
item
s are
sepa
rate
d in
to a
dist
inct
plan
doc
umen
t for
eac
h ta
rget
ed a
rea,
they
shar
e a
com
mon
long
-term
visi
on an
d m
any
high
-leve
l re
com
men
datio
ns. T
hese
reco
mm
enda
tions
pro
vide
a fr
amew
ork
unde
r whi
ch a
dditi
onal
plan
ning
and
dec
ision
-mak
ing
may
occ
ur, a
s well
as a
logi
cal s
eque
nce
of
actio
ns th
at u
ltim
ately
serv
e to
impl
emen
t the
com
mun
ity’s
long
-term
eco
nom
ic de
velo
pmen
t and
qua
lity
of li
fe g
oals.
The
timin
g of
thes
e pl
ans r
espo
nds t
o th
e sh
iftin
g ec
onom
ic la
ndsc
ape
of S
teve
ns P
oint
, as w
ell a
s a d
esire
to re
-eva
luat
e pa
st pl
anni
ng e
ffor
ts. T
he C
ity’s
exist
ing
Dow
ntow
n Re
deve
lopm
ent P
lan w
as a
dopt
ed in
200
8 an
d se
rves
as a
con
cept
ual p
lan fo
r the
rede
velo
pmen
t of a
reas
with
in th
e D
ownt
own
area
. Sin
ce th
at ti
me,
mac
ro
mar
ket c
ondi
tions
(the
end
of t
he n
atio
nal r
eces
sion)
and
loca
l mar
ket a
ctiv
ity (s
igni
fican
t dev
elopm
ent i
nves
tmen
t in
cata
lytic
proj
ects
and
site
s) h
ave
resu
lted
in
signi
fican
t cha
nge
in th
is ta
rget
ed a
rea.
Muc
h of
the
Dow
ntow
n ar
ea e
valu
ated
in th
is pl
an is
with
in th
e re
cent
ly cr
eate
d Ta
x In
crem
enta
l Dist
rict N
umbe
r 10
(TID
10)
, w
hich
has
its o
wn
proj
ect p
lan a
nd p
rojec
tions
that
info
rm c
erta
in a
ssum
ptio
ns a
bout
the
expe
cted
and
/or r
ecom
men
ded
phys
ical d
evelo
pmen
t of t
he D
ownt
own
perip
hery
.
Mor
eove
r, be
caus
e of
the
incr
easin
g co
sts o
f lan
d an
d ut
ilitie
s, th
ere
are
few
er o
ppor
tuni
ties f
or n
ew o
r gre
enfie
ld re
al es
tate
dev
elopm
ent t
hat m
akes
fina
ncial
sens
e in
St
even
s Poi
nt. D
evelo
pmen
t and
gro
wth
opp
ortu
nitie
s in
the
city
now
focu
s mor
e on
rede
velo
pmen
t, pl
acem
akin
g, a
dapt
ive
reus
e, an
d en
surin
g co
nnec
tions
am
ong
the
esta
blish
ed p
lans a
nd p
rojec
ts o
f lar
ge p
rope
rty o
wne
rs, i
nclu
ding
Sen
try In
sura
nce
(Sen
try) a
nd th
e U
nive
rsity
of W
iscon
sin-S
teve
ns P
oint
(UW
SP).
This
plan
will
be
the
prim
ary
visio
n-se
tting
and
pol
icy-d
irect
ing
stra
tegy
to le
ad th
e on
goin
g re
vita
lizat
ion
and
evol
utio
n of
the
Dow
ntow
n fo
r the
nex
t 10
to 2
0 ye
ars,
in
turn
shap
ing
wha
t the
city
can
and
shou
ld lo
ok li
ke in
50
or e
ven
100
year
s. In
add
ition
to e
stab
lishi
ng p
riorit
ies fo
r the
city
’s fu
ture
land
use
, tra
nspo
rtatio
n ne
twor
k,
park
and
ope
n sp
aces
, and
majo
r dev
elopm
ent p
rojec
ts, t
he p
lan g
uide
s nea
r-te
rm im
plem
enta
tion
of re
al es
tate
and
infr
astru
ctur
e in
vest
men
ts a
nd p
lanni
ng a
nd
econ
omic
deve
lopm
ent a
ctiv
ities
. It b
uild
s on
prio
r plan
s and
mod
ern
trend
s, alo
ng w
ith re
cent
and
ong
oing
dev
elopm
ent a
ctiv
ity. F
urth
er, i
t was
dev
elope
d w
ith in
put
from
the
loca
l and
bro
ader
com
mun
ity, r
eflec
ting
the
need
s and
des
ires o
f the
pop
ulac
e an
d en
listin
g th
eir s
uppo
rt fo
r the
resu
lting
reco
mm
enda
tions
.
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Pag
e 40
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
2 |
Pa
ge
Not
e th
at th
is do
cum
ent d
iffer
s fro
m a
trad
ition
al co
mpr
ehen
sive
mas
ter p
lan in
that
it in
trodu
ces c
ataly
tic p
rojec
ts th
at c
ould
spur
rein
vest
men
t and
revi
taliz
atio
n of
th
e co
rrid
ors,
as o
ppos
ed to
mak
ing
reco
mm
enda
tions
for e
very
sect
ion
of th
e pl
anni
ng a
rea.
With
this
in m
ind,
this
plan
is a
non
-exh
aust
ive,
actio
n-or
iente
d do
cum
ent
orga
nize
d in
to se
ctio
ns th
at tr
ack
with
the
over
all p
lanni
ng p
roce
ss:
A
n in
trodu
ctio
n to
the
Dow
ntow
n ar
ea fo
cuse
d on
exi
stin
g co
nditi
ons a
nd k
ey is
sues
A p
relim
inar
y se
t of h
igh-
level
stra
tegi
es fo
r reim
agin
ing
the
area
for f
utur
e gr
owth
and
enh
ance
d fu
nctio
nalit
y
A su
mm
ary
of p
ublic
inpu
t and
mee
tings
held
in th
e co
urse
of p
lan d
evelo
pmen
t
A su
ite o
f gra
phics
and
map
s with
reco
mm
enda
tions
and
des
crip
tive
text
for f
our t
arge
t sub
area
s
An
initi
al ac
tion
plan
that
sequ
ence
s a n
umbe
r of a
ctio
n ite
ms a
nd in
itiat
ives
acc
ordi
ng to
their
alig
nmen
t with
a se
t of g
uidi
ng p
rincip
les a
nd o
bjec
tives
for t
he
city’s
futu
re d
evelo
pmen
t and
org
aniz
es th
e ac
tions
into
an o
rder
ly se
quen
ce a
ccor
ding
to th
eir a
ppar
ent r
ipen
ess f
or a
ctio
n in
the
near
, mid
dle,
or lo
ng-te
rm
All
of th
ese
elem
ents
toge
ther
form
a p
lan th
at is
inte
nded
to se
rve
as a
road
map
tow
ards
mak
ing
the
Dow
ntow
n ar
ea m
ore
livab
le, c
onne
cted
, res
ilien
t, an
d su
stain
able,
an
d re
main
a d
esira
ble
dest
inat
ion
in th
e re
gion
.
Pag
e 41
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
3 |
Pa
ge
Plan
Pur
pose
and
Visi
on
Dow
ntow
n sh
ould
con
tinue
to se
rve
in it
s exi
stin
g ca
pacit
y as
the
hist
oric
com
mer
cial h
eart
of th
e cit
y, w
hile
addi
ng n
ew o
ppor
tuni
ties f
or m
ixed
-use
resid
entia
l, em
ploy
men
t, di
ning
, and
ent
erta
inm
ent o
ptio
ns. W
hile
the
spec
ific
mix
of u
ses a
re u
ltim
ately
dict
ated
by
mar
ket d
eman
d an
d de
mog
raph
ics, t
here
are
like
ly so
me
addi
tiona
l sm
all-s
cale
and
bout
ique
use
s tha
t wou
ld b
e su
cces
sful
in th
is en
viro
nmen
t and
shou
ld b
e fu
rther
exp
lore
d.
Key
issu
es to
add
ress
in e
ach
targ
et a
rea
shou
ld b
e co
nsid
ered
thro
ugh
the
lens o
f ove
rall
Dow
ntow
n ch
arac
ter,
both
exi
stin
g an
d fu
ture
: ped
estri
an/n
eigh
borh
ood/
riv
erfr
ont c
onne
ctio
ns; t
rans
porta
tion
impr
ovem
ents
such
as i
nteg
ratio
n w
ith b
ike
rout
es a
nd e
nhan
ced
pede
stria
n fa
ciliti
es; r
etur
ning
one
-way
pair
s to
two-
lane
traffi
c an
d in
stitu
ting
traff
ic ca
lmin
g m
easu
res;
new
and
impr
oved
ope
n an
d gr
eens
pace
s; an
d ot
her h
igh-
level
goals
for t
he im
prov
ing
the
exist
ing
and
futu
re c
hara
cter
of t
he
Dow
ntow
n ar
ea.
A c
aref
ul re
balan
cing
of se
vera
l stre
et c
ross
-sec
tions
shou
ld b
e un
derta
ken
to re
duce
trav
el sp
eeds
and
lane
s to
crea
te a
com
plet
e sid
ewalk
net
wor
k an
d en
hanc
e th
e pe
dest
rian
envi
ronm
ent w
hile
fost
erin
g sa
fe c
ross
ing
poin
ts, p
artic
ular
ly ac
ross
Wat
er S
treet
on
the
wes
tern
edg
e of
Dow
ntow
n. C
reat
ing
a pe
dest
rian
frien
dly,
mix
ed-
use
dist
rict i
n su
ppor
t of t
he b
usin
ess c
omm
unity
and
adj
oini
ng n
eighb
orho
ods w
ill re
quire
disc
ussio
ns in
rega
rd to
stre
et c
ross
-sec
tions
, on-
and
off-s
treet
par
king
, w
ayfin
ding
, and
con
nect
ivity
bet
wee
n ke
y ac
tivity
nod
es.
Succ
essf
ul re
posit
ioni
ng o
f the
Dow
ntow
n ta
rget
are
a w
ill a
lso b
e de
term
ined
by
the
abili
ty a
nd w
illin
gnes
s of t
he C
ity a
nd p
rope
rty
owne
rs to
ass
embl
e pr
oper
ties,
rede
velo
p ke
y sit
es, r
eloca
te o
r bu
ry e
xist
ing
over
head
util
ities
, and
tran
sitio
n ce
rtain
stre
ets f
rom
au
to-d
omin
ated
form
ats t
o m
ixed
-use
con
figur
atio
ns th
at a
re sa
fe
and
acce
ssib
le.
Peop
le, ta
lent,
and
com
pani
es a
re d
raw
n to
gre
at p
laces
with
a
yout
hful
ene
rgy
and
talen
t pip
eline
. Com
mun
ity le
ader
s sho
uld
cont
inue
effo
rts to
dra
w to
p st
uden
t/fa
culty
look
ing
for a
goo
d sc
hool
in a
small
com
mun
ity, h
elp a
ttrac
t you
ng ta
lent f
or g
row
ing
com
pani
es, a
nd b
uild
upo
n St
even
s Poi
nt’s
outd
oor-f
ocus
ed a
nd
“act
ive
adul
ts”
vibe
. In
the
face
of l
ong-
term
eco
nom
ic ch
ange
s, th
is pl
anni
ng p
roce
ss se
eks t
o es
tabl
ish a
long
-term
visi
on w
hile
answ
erin
g a
pivo
tal q
uest
ion
whi
le ev
aluat
ing
Stev
ens P
oint
’s cu
rren
t ass
ets a
nd fu
ture
opp
ortu
nitie
s, as
show
n in
the
grap
hic
at
right
: how
can
Ste
ven
s P
oin
t re
pos
itio
n fo
r th
e n
ext
50 y
ears
?
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Pag
e 42
of
74
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a, a:
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
4 |
Pa
ge
Vis
ion
Sta
tem
ent
TThe
Dow
ntow
nse
rves
aun
ique
,irr
epla
ceab
lefu
nctio
nas
the
hear
toft
heco
mm
unity
.Red
evel
opm
ento
ppor
tuni
tiesw
ithin
this
area
shou
ldst
rive
tole
vera
ge th
e hi
stor
ic fa
bric
, wat
erfro
nt, a
nd a
djoi
ning
nei
ghbo
rhoo
ds w
hile
kee
ping
a k
een
eye
on w
hat m
akes
Poi
nt a
uni
que
and
vibr
ant c
omm
unity
.
Pu
blic
In
put
It w
ill b
e to
ugh
to se
cure
and
leve
rage
inve
stm
ent a
nd to
be
conf
iden
t mak
ing
diffi
cult
decis
ions
with
out p
ublic
and
priv
ate
buy-
in to
a lo
ng-ra
nge
visio
n. A
serie
s of
publ
ic en
gage
men
t ses
sions
wer
e he
ld to
gain
inpu
t fro
m c
omm
unity
resid
ents
and
oth
er st
akeh
olde
rs to
get
a se
nse
of w
hat i
s wor
king
well
in th
e D
ownt
own
targ
et
area
and
wha
t nee
ds im
prov
emen
t.
The
first
pub
lic v
ision
ing
wor
ksho
p he
ld o
n Ja
nuar
y 17
, 201
9 co
vere
d bo
th th
e D
ownt
own
and
Div
ision
Stre
et
area
s, us
ing
a co
mbi
natio
n of
eng
agem
ent m
etho
ds to
solic
it in
put a
nd e
ncou
rage
disc
ussio
n. O
ver 1
00
atte
ndee
s weig
hed
in v
ia m
ultip
le-ch
oice
elec
troni
c po
lling
, ind
ivid
ual w
orks
heet
resp
onse
s, an
d a
small
gro
up
map
ping
exe
rcise
hig
hlig
htin
g sp
ecifi
c lo
catio
ns a
nd a
reas
of s
treng
th, a
s well
as t
hose
that
atte
ndee
s fee
l sho
uld
be a
ddre
ss th
roug
h th
e pl
an p
roce
ss. P
artic
ipan
ts w
ere
aske
d to
pro
vide
shor
t asp
iratio
nal s
tate
men
ts re
gard
ing
the
futu
re u
ses a
nd c
omm
unity
role
of th
e D
ownt
own
and
corr
idor
in th
e co
min
g ye
ars,
a se
lectio
n of
whi
ch
appe
ar in
the
adjac
ent t
ext b
ox.
A p
ublic
ope
n ho
use
spec
ific
to th
e D
ownt
own
area
was
on
held
on
May
23,
201
9. T
here
wer
e 27
regi
ster
ed
atte
ndee
s at t
he e
vent
. Par
ticip
ants
wer
e gi
ven
the
oppo
rtuni
ty to
revi
ew d
isplay
mat
erial
s fea
turin
g dr
aft p
lan
grap
hics
and
reco
mm
enda
tions
, list
en to
a p
rese
ntat
ion
give
n by
the
cons
ulta
nts,
and
prov
ide
writ
ten
and
oral
com
men
ts. P
artic
ipan
ts w
ere
also
aske
d to
rate
their
leve
l of s
uppo
rt/ag
reem
ent f
or th
e in
form
atio
n be
ing
pres
ente
d on
a fo
ur-p
oint
scale
(4 =
stro
ng su
ppor
t, 1=
stro
ng d
isapp
rova
l) to
tell
us w
hat t
hey
wou
ld c
hang
e. In
gen
eral,
the
aver
age
scor
e fo
r eac
h re
com
men
datio
n w
ere
grea
ter t
han
3.0,
with
a
hand
ful s
light
ly be
low
that
thre
shol
d; n
o re
com
men
datio
n re
ceiv
ed a
n av
erag
e sc
ore
of le
ss
than
2.7
5. T
his n
umer
ic ap
proa
ch, a
long
with
writ
ten
com
men
ts, s
ugge
sted
a fa
irly
stro
ng le
vel o
f sup
port
for t
he d
raft
reco
mm
enda
tions
and
con
cept
s, w
ith
certa
in a
reas
and
stra
tegi
es n
oted
for a
dditi
onal
disc
ussio
n w
ith C
ity st
aff a
nd e
lecte
d of
ficial
s and
re
finem
ent f
or th
e fin
al pl
an.
Fina
lly, t
he p
ublic
was
giv
en th
e op
portu
nity
to
prov
ide
addi
tiona
l fee
dbac
k du
ring
a pu
blic
hear
ing
at a
join
t mee
ting
of th
e RA
and
Plan
Com
miss
ion
on O
ctob
er 8
, 201
9, w
here
eac
h bo
dy w
eighe
d th
e re
com
men
datio
n of
bot
h th
is pl
an a
nd th
e D
ivisi
on
Stre
et T
arge
ted
Are
a M
aste
r Plan
for f
orm
al ad
optio
n.
DDow
ntow
n ssh
ould
be
whe
re…
Pe
ople
go to
shop
, din
e, w
alk, v
isit,
socia
lize,
and
be e
nter
tain
ed
Fa
mili
es a
nd p
eopl
e of
all
ages
can
get
aro
und
safe
ly an
d be
welc
omed
for a
ctiv
ities
Peop
le ha
ve e
asy
acce
ss b
y ca
r, bi
ke, w
alkin
g,
and
boat
ing
with
as fe
w b
arrie
rs a
s pos
sible
Lo
cal h
istor
y an
d he
ritag
e ar
e ce
lebra
ted
Th
e co
mm
unity
gat
hers
for e
vent
s –
river
fron
t, fa
rmer
’s m
arke
t, et
c.
MMy
big
idea
for t
he DD
ownt
own
is to
: •
Prov
ide
mor
e D
ownt
own
hou
sin
g op
tion
s an
d pr
ice p
oint
s, in
cludi
ng li
ve/w
ork
units
, up
scale
apa
rtmen
ts a
nd c
ondo
s •
Sust
ain th
e fo
cus o
n ar
ts, m
usi
c, a
nd
cult
ural
eve
nts
• E
stab
lish
mor
e di
rect
con
nect
ions
with
the
rive
rfro
nt
• E
ncou
rage
ess
enti
al s
ervi
ces
and
ret
ail t
o se
rve
Dow
ntow
n re
siden
ts an
d su
rrou
ndin
g ne
ighb
orho
ods (
groc
ery,
phar
mac
y, et
c.)
• Pr
iorit
ize
bik
e/p
edes
tria
n ac
cess
to a
nd
circu
latio
n w
ith m
ultip
le ro
utes
•
Stra
tegi
cally
recr
uit a
mor
e ro
bust
gro
up o
f n
ew b
usi
nes
ses
to c
reat
e a d
esti
nat
ion
feel
•
Reco
nsid
er c
urre
nt p
ub
lic p
arki
ng o
pti
ons
SMA
LL
GR
OU
P M
AP
PIN
G E
XE
RC
ISE
, JA
NU
AR
Y 1
7, 2
019
VIS
ION
ING
SE
SSIO
N
Pag
e 43
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
5 |
Pa
ge
Dow
ntow
n St
rate
gy
Seve
ral s
trate
gies
will
be
esse
ntial
to re
imag
ing
Dow
ntow
n St
even
s Poi
nt as
a su
stain
able
dist
rict t
o ac
hiev
e th
e lo
ng-te
rm v
ision
:
Bu
ild U
pon
Dow
ntow
n’s
Ass
ets
• “W
hat
mak
es P
oint
… P
oin
t?”
Build
ing
upon
the
city’s
blu
e-co
llar h
istor
y as
a lu
mbe
r, pa
perm
akin
g, b
rew
ing,
and
man
ufac
turin
g to
wn
shou
ld b
e re
flect
ed in
the
over
all lo
ok a
nd fe
el of
the
Dow
ntow
n co
re. A
s the
are
a’s e
cono
my
trans
ition
s mor
e in
to e
duca
tion
and
serv
ices,
keep
ing
the
com
mer
cial c
ore
inte
rest
ing
and
relev
ant t
o th
ose
livin
g an
d w
orki
ng in
the
vicin
ity w
ill b
e ke
y to
its l
ong-
term
hea
lth.
• P
rote
ct a
nd
en
han
ce t
he
hist
oric
Mai
n S
tree
t co
re. T
he p
rimar
ily tw
o-st
ory
stru
ctur
es fr
om th
e lat
e-18
00s a
nd e
arly
1900
s are
an
auth
entic
and
rem
arka
bly
well
-pr
eser
ved
piec
e of
the
city’s
her
itage
and
shou
ld c
ontin
ue to
be
a pr
iorit
y fo
r pre
serv
atio
n to
rem
ain a
dra
w a
s the
Dow
ntow
n bu
sines
s mix
shift
s ove
r tim
e. Th
e on
e-w
ay tr
affic
and
ang
led p
arki
ng in
this
area
is so
mew
hat p
olar
izin
g, b
ut o
ffers
per
haps
the
best
mea
ns to
main
tain
a re
ason
ably
tight
-kni
t and
walk
able
dist
rict
with
a h
istor
ic fe
el.
• C
onn
ect
the
Dow
ntow
n t
o th
e W
isco
nsi
n R
iver
. The
har
dsca
ped
Mat
hias
Mitc
hell
Publ
ic Sq
uare
and
hist
oric
bus
ines
ses n
ear S
econ
d St
reet
and
Main
Stre
et a
re a
ye
ar-r
ound
dra
w fo
r com
mun
ity e
vent
s lik
e th
e fa
rmer
’s m
arke
t and
hol
iday
cele
brat
ions
. How
ever
, thi
s are
a re
main
s som
ewha
t iso
lated
from
the
river
fron
t and
Pf
iffne
r Pio
neer
Par
k by
the
over
ly-w
ide
right
-of-w
ay o
n W
ater
Stre
et a
nd g
ener
al lac
k of
visi
bilit
y at
cur
rent
cro
ssin
g po
ints
. Cre
atin
g a
mor
e di
rect
view
shed
to th
e riv
erfr
ont (
and
vice
ver
sa to
war
d D
ownt
own)
, as w
ell a
s mor
e in
vitin
g cr
ossin
g po
ints
, will
hel
p st
reng
then
bot
h no
des a
nd d
rive
incr
ease
d us
e of
bot
h ar
eas.
Ref
ocu
s an
dR
evis
e D
ownt
own
Cir
cula
tion
• T
wo-
way
cir
cula
tion
. With
the
cons
truct
ion
of th
e U
.S. H
wy
10 b
ypas
s, tra
ffic
volu
mes
thro
ugho
ut th
e D
ownt
own
are
well
belo
w th
eir p
eaks
of t
he 1
970s
and
19
80s.
With
bot
h Ce
nter
poin
t Driv
e/W
ater
Stre
et a
nd C
lark
Stre
et w
ell o
verb
uilt
for t
heir
curr
ent t
raffi
c co
unts
, exi
stin
g rig
ht-o
f-way
may
be
revi
sed
to
acco
mm
odat
e on
e or
two
lanes
of t
wo-
way
traf
fic, w
ith ad
ditio
nal o
ppor
tuni
ties t
o sc
ale d
own
oute
r lan
es o
n th
ese
two
corr
idor
s. •
Roa
d d
iets
. Few
er tr
affic
lane
s with
in th
e ex
istin
g ro
adw
ay fo
otpr
ints
may
allo
w fo
r nar
row
er la
nes a
nd in
stall
atio
n of
refu
ge is
lands
, tra
ffic
tabl
es, a
nd o
ther
ca
lmin
g de
vice
s tha
t fac
ilita
te lo
wer
spee
ds a
nd a
gre
ater
sens
e of
safe
ty fo
r non
-mot
oriz
ed u
sers
. •
En
han
ce p
edes
tria
n a
nd
bicy
cle
conn
ecti
ons/
faci
litie
s. R
oad
diet
s lik
e th
ose
men
tione
d ab
ove
also
facil
itate
mor
e “c
ompl
ete
stre
ets”
that
cou
ld in
clude
on-
or
off-s
treet
bik
e lan
es o
r mul
ti-us
e pa
ths,
wid
er si
dew
alks,
and
bike
rack
s, as
well
as a
dditi
onal
spac
e fo
r sid
ewalk
caf
é-st
yle se
atin
g an
d ou
tdoo
r com
mer
cial s
pace
s th
at in
tera
ct w
ith th
e st
reet
scap
e an
d en
hanc
e th
e D
ownt
own
expe
rienc
e. •
En
han
ce t
ran
sit
hu
b. T
he n
ow-c
lose
d Sh
opko
site
off
ers a
n op
portu
nity
to re
thin
k th
e en
tire
surr
ound
ing
bloc
k, in
cludi
ng th
e bu
s tra
nsfe
r hub
alo
ng th
e w
est s
ide
of S
trong
s Ave
nue
that
cou
ld in
clude
a p
erm
anen
t she
lter b
uild
ing,
enh
ance
d sig
nage
, and
exp
ande
d pa
rkin
g fo
r tra
nsit
vehi
cles a
nd ta
xis.
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Pag
e 44
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
6 |
Pa
ge
“Dow
nto
wn
as
Hom
e”
• D
iver
sify
Dow
nto
wn
hou
sin
g op
tion
s. C
urre
nt o
ptio
ns a
re fa
irly
limite
d to
a h
andf
ul o
f old
er a
partm
ent b
uild
ings
, sec
ond
stor
y ap
artm
ents
abo
ve re
tail,
and
sin
gle-
fam
ily h
omes
in th
e ne
ighb
orho
ods a
djac
ent t
o th
e ta
rget
are
a. Th
e pe
ndin
g re
deve
lopm
ent o
f the
form
er L
ullab
ye F
urni
ture
site
will
be
an in
dica
tion
for t
he
abso
rptio
n an
d fu
ture
dem
and
for a
dditi
onal
mix
ed-u
se, l
ive-
wor
k sp
aces
in th
e D
ownt
own
core
. Qua
lity
Dow
ntow
n ho
usin
g is
criti
cal t
o St
even
s Poi
nt a
s it
com
pete
s aga
inst
oth
er c
ities
in th
e re
gion
and
stat
e fo
r mill
enni
als, c
reat
ives
/arti
sts,
and
know
ledge
-sec
tor w
orke
rs lo
okin
g fo
r an
urba
n re
siden
tial o
ptio
n.
• E
xpan
d h
ousi
ng
mar
ket.
In th
e sa
me
vein
, a v
ariet
y of
form
ats a
nd p
rice
poin
ts (L
ow In
com
e H
ousin
g Ta
x Cr
edit
[LIH
TC],
affo
rdab
le, m
arke
t-rat
e, lu
xury
, se
nior
) sho
uld
be e
ncou
rage
d in
ord
er to
facil
itate
a d
iver
se a
rray
of r
esid
ents
. The
City
’s re
cent
cre
atio
n of
Tax
Incr
emen
tal D
istric
t Num
ber 1
0 pr
ovid
es a
n im
porta
nt fi
nanc
ial to
ol to
ince
ntiv
ize
new
resid
entia
l dev
elopm
ent a
nd e
nsur
e it
mee
ts th
e Ci
ty’s
plan
ning
goa
ls an
d ex
pect
atio
ns fo
r qua
lity.
Att
ract
an
d R
etai
n D
ownt
own
Em
plo
yers
•
Mar
ket
Dow
ntow
n a
s an
em
plo
ymen
t d
esti
nat
ion
. In
addi
tion
to th
e sm
all b
usin
esse
s alo
ng M
ain S
treet
and
bro
ader
Dow
ntow
n vi
cinity
, lar
ge p
ublic
(City
, Po
rtage
Cou
nty,
Mid
-Sta
te T
echn
ical C
olleg
e) a
nd p
rivat
e em
ploy
ers (
Ass
ociat
ed B
ank,
Delt
a D
enta
l, Se
ntry
Insu
ranc
e, et
c.) c
ontri
bute
to a
stro
ng e
mpl
oym
ent
clust
er th
at sh
ould
be
adve
rtise
d to
oth
er b
usin
esse
s loo
king
for a
dyn
amic
loca
tion
in th
e Ce
ntra
l Wisc
onsin
regi
on.
• W
ork
wit
h e
xist
ing
bu
sin
esse
s to
iden
tify
an
d a
dd
ress
Dow
nto
wn
nee
ds.
The
Dow
ntow
n A
llian
ce d
oes w
ell to
pro
mot
e th
e di
stric
t and
solic
it fe
edba
ck fr
om
its m
embe
rshi
p. A
s the
targ
et a
rea
cont
inue
s to
evol
ve fr
om re
tail
tow
ard
mor
e m
ixed
-use
resid
entia
l and
com
mer
cial d
evelo
pmen
t, th
e Ci
ty sh
ould
con
tinue
to b
e se
nsiti
ve to
the
need
s of e
xist
ing
busin
esse
s in
orde
r to
main
tain
a d
egre
e of
the
Dow
ntow
n ar
ea’s
hist
oric
char
acte
r whi
le en
hanc
ing
its fu
nctio
nalit
y. Th
is co
uld
inclu
de n
ew p
arki
ng fo
rmat
s suc
h as
met
ers a
nd st
ruct
ures
; res
iden
t, em
ploy
ee, a
nd c
usto
mer
-des
igna
ted
area
s; an
d tig
hter
enf
orce
men
t and
stro
nger
co
mm
unica
tion
of p
arki
ng ru
les d
urin
g D
ownt
own
even
ts.
Cre
ate
and
Enh
ance
Civ
ic G
ath
erin
g Sp
aces
an
d A
ctiv
ity
Are
as
• C
reat
e n
ew a
ctiv
ity
area
s. B
oth
the
east
and
wes
t riv
erfr
onts
offe
r am
ple
oppo
rtuni
ties f
or n
ew o
r reim
agin
ed p
ublic
gre
ensp
aces
that
cat
er to
Dow
ntow
n em
ploy
ees a
nd re
siden
ts a
s do
com
mer
cial a
reas
nea
r Main
Stre
et a
nd th
e Ci
ty-C
ount
y Ci
vic
Cam
pus.
• E
xpan
d P
fiff
ner
Pio
nee
r P
ark.
Thi
s riv
erfr
ont g
reen
spac
e is
a ke
y as
set f
or th
e D
ownt
own
that
can
be
expa
nded
and
pro
gram
med
to p
rovi
de fo
r yea
r-rou
nd u
ses
whi
le co
nsol
idat
ing
surp
lus p
arki
ng a
nd ri
ght-o
f-way
for n
ew ta
xabl
e us
es.
• F
oste
r n
ew d
esti
nat
ion
eve
nts
. The
add
ition
of a
boa
t doc
k in
Pfif
fner
Par
k is
a gr
eat n
ear-t
erm
step
in fa
cilita
ting
use
by a
new
clas
s of u
sers
for c
once
rts,
firew
orks
, and
oth
er w
arm
-mon
th e
vent
s. Th
e Ci
ty-o
wne
d ev
ent b
uild
ings
at t
he n
orth
end
of t
he p
ark
coul
d als
o ac
com
mod
ate
grea
ter u
se fo
r yea
r-ro
und
even
ts
thro
ugh
the
addi
tion
of la
rger
kitc
hen
facil
ities
and
con
cess
ion
serv
ices,
as w
ell a
s an
ice sk
atin
g/ho
ckey
rink
and
war
min
g ho
use
for w
inte
rtim
e us
e.
Pag
e 45
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
7 |
Pa
ge
Targ
et R
edev
elop
men
t and
Rei
nves
tmen
t Are
as
This
Targ
eted
Are
a M
aste
r Plan
reco
gniz
es th
e di
stin
ctly
diffe
rent
cha
ract
erist
ics a
nd fu
nctio
ns o
f fou
r prim
ary
targ
et a
reas
with
in th
e D
ownt
own.
The
plan
seek
s to
refr
ame
the
Dow
ntow
n as
a b
ette
r ver
sion
of it
self
thro
ugh
targ
eted
rein
vest
men
ts th
at e
nhan
ce th
e ch
arac
ter,
imag
e, an
d us
er-fr
iendl
ines
s of t
he a
rea
whi
le st
ill se
rvin
g th
e ne
eds o
f res
iden
ts, s
tude
nts,
and
busin
esse
s.
Reco
mm
enda
tions
for t
he D
ownt
own
are
gene
rally
gro
uped
by
targ
et a
rea
(Exh
ibit
1) b
ased
on
the
abov
e fa
ctor
s, as
well
as t
he n
atur
e of
their
cur
rent
use
s, th
e ch
arac
teris
tics o
f the
stre
ets w
ithin
them
, and
the
scale
of d
evelo
pmen
t with
in e
ach
targ
et a
rea.
Eac
h is
then
ana
lyzed
in g
reat
er d
etail
, with
cat
alytic
site
s, cr
oss-
sect
ion
impr
ovem
ents
, and
oth
er sp
ecifi
c re
com
men
datio
ns n
oted
in e
ach
targ
et a
rea
exhi
bit w
here
app
licab
le:
I. M
ain
Str
eet
Op
port
uni
ties
. The
blo
cks s
ervi
ng a
s boo
kend
s to
the
hist
oric
Mai
n S
tree
t co
re o
ffer t
he
grea
test
opp
ortu
nitie
s for
rein
vent
ion
as th
e clu
ster
of t
wo-
stor
y co
mm
ercia
l stru
ctur
es a
roun
d th
e M
athi
as
Mitc
hell
Publ
ic Sq
uare
and
the
800-
1100
Main
Stre
et b
lock
s are
gen
erall
y in
goo
d ph
ysica
l con
ditio
n w
ith
stro
ng o
ccup
ancy
. Stre
ngth
enin
g pe
dest
rian
conn
ectio
ns b
etw
een
the
hist
oric
core
with
the
river
fron
t and
Pf
iffne
r Pio
neer
Par
k ac
ross
Wat
er S
treet
shou
ld b
e a
near
-term
prio
rity,
as sh
ould
the
reus
e or
re
deve
lopm
ent o
f the
form
er S
hopk
o bu
ildin
g on
the
east
ern
edge
. II
. C
ivic
Cam
pus.
The
long
stan
ding
Civ
ic C
amp
us
hous
ing
both
City
and
Cou
nty
oper
atio
ns re
main
s fu
nctio
nal,
but c
ount
y ad
min
istra
tive
and
crim
inal
just
ice u
ses a
re so
mew
hat o
ver c
apac
ity a
nd o
ptio
ns fo
r bo
th h
ave
been
exp
lore
d to
reno
vate
, exp
and
on-s
ite, o
r mov
e ou
t of t
he D
ownt
own
entir
ely. T
he v
icini
ty
is als
o ho
me
to a
larg
e pr
ivat
e se
ctor
em
ploy
men
t clu
ster
bet
wee
n A
ssoc
iated
Ban
k, D
elta
Den
tal,
and
Sent
ry In
sura
nce,
and
large
surf
ace
park
ing
lots
to a
ccom
mod
ate
them
. Stru
ctur
ed p
arki
ng m
ay b
e ex
plor
ed
as a
mea
ns o
f allo
win
g th
ese
empl
oyer
s to
rem
ain a
nd e
xpan
d D
ownt
own
over
the
long
-term
whi
le un
lock
ing
the
rede
velo
pmen
t pot
entia
l of t
he c
urre
nt C
ivic
Cam
pus f
or n
ew d
evelo
pmen
t or g
reen
spac
e. II
I. So
uth
Riv
erfr
ont.
The
Sou
th R
iver
fron
t inc
lude
s key
site
s on
both
side
s of t
he W
iscon
sin R
iver
, pa
rticu
larly
thos
e on
Wat
er S
treet
sout
h of
Clar
k St
reet
. The
are
a is
poise
d to
add
doz
ens o
f new
apa
rtmen
t un
its in
the
next
seve
ral y
ears
, but
the
City
is fa
ced
with
the
issue
s of w
heth
er to
ext
ensiv
ely re
nova
te o
r re
plac
e th
e E
dgew
ater
Man
or se
nior
apa
rtmen
t com
plex
and
how
to b
ette
r util
ize
seve
ral l
ight
ly-us
ed p
ublic
pa
rkin
g lo
ts. O
n th
e W
est R
iver
fron
t Gat
eway
, Mea
d Pa
rk is
a m
ajor c
omm
unity
dra
w, b
ut th
e riv
er
fron
tage
eas
t of S
lom
an P
ark
is pr
imed
for n
ew d
evelo
pmen
t tha
t tak
es a
dvan
tage
of t
he w
ater
fron
t view
s an
d di
rect
acc
ess t
o th
e G
reen
Circ
le Tr
ail.
IV. T
ran
spor
tati
on O
ppor
tun
itie
s. F
inall
y, a
serie
s of T
ran
spor
tati
on im
prov
emen
t con
cept
s are
show
n fo
r ke
y st
retc
hes t
hrou
ghou
t the
Dow
ntow
n, as
a m
eans
to b
ette
r ada
pt to
new
traf
fic p
atte
rns a
nd to
facil
itate
fu
ture
dev
elopm
ent i
n ea
ch o
f the
targ
et a
reas
list
ed a
bove
.
MA
TH
IAS
MIT
CH
EL
L P
UB
LIC
SQ
UA
RE
Ci
Ci
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Pag
e 46
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
8 |
Pa
ge
EX
HIB
IT 1
Pag
e 47
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
9 |
Pa
ge
I.
Mai
n S
tree
t O
ppo
rtun
itie
s
The
Dow
ntow
nco
re a
long
Main
Stre
et g
ener
ally
is in
gre
at s
hape
and
exp
ecte
d to
rem
ain in
tact
. The
prim
ary
oppo
rtuni
ties,
then
, are
usin
g th
e re
deve
lopm
ent o
f the
form
er S
hopk
o sit
e to
stre
ngth
en th
e ea
st en
d of
the
core
and
conn
ectin
g the
core
to th
e rive
rfron
t, in
cludi
ng en
hanc
emen
ts to
Pfif
fner
Pio
neer
Par
k.
Riv
erfr
ont C
onne
ctio
n/W
est D
ownt
own
Opp
ortu
niti
es a
nd C
once
pt (
Exh
ibit
s 2-
4). T
he cu
rrent
site
of t
he
Chas
e Ban
k br
anch
and
adjo
inin
g riv
erfro
nt p
rovid
e an
excit
ing
oppo
rtuni
ty to
crea
te a
desti
natio
n th
at co
nnec
ts
Main
Stre
et to
the r
iver
with
an at
tract
ive p
rom
enad
e and
mixe
d-us
e red
evelo
pmen
t. Th
e con
cept
is sh
own
in b
oth
an
ove
rhea
d an
d pe
rspe
ctiv
e view
and
also
depi
cts r
esid
entia
l red
evelo
pmen
t of t
he fo
rmer
Wisc
onsin
Pub
lic S
ervi
ce
(WPS
) site
and
park
ing l
ot th
at is
gene
rally
unu
sed
exce
pt fo
r eve
nts i
n Pf
iffne
r Pio
neer
Par
k.
Pfif
fner
Pio
neer
Par
k C
once
pt. S
hown
on
Exh
ibit
5 is
a con
cept
for i
mpr
ovem
ents
to P
fiffn
er P
ione
er P
ark,
which
in
clude
s the
rem
oval
of C
rosb
y Stre
et, d
aylig
htin
g th
e lon
g-bu
ried
Mos
es C
reek
, and
enha
ncem
ents
to th
e Pfif
fner
and
Cent
ral C
ompa
ny b
uild
ings
(inc
ludi
ng p
rovi
sion
of ad
jacen
t pav
ed p
arki
ng) t
o cr
eate
opp
ortu
nitie
s for
addi
tiona
l, ye
ar-
roun
d us
es fo
r pub
lic an
d pr
ivate
even
ts su
ch as
wed
ding
s.
Nor
thea
st G
atew
ay/S
hopk
o B
lock
Con
cept
s (E
xhib
it 6
-9).
The
loss
of S
hopk
o pr
ovid
es a
n ex
citin
g op
portu
nity
for m
ulti-
story
rede
velo
pmen
t of o
ffice
and/
or re
siden
tial a
long
Cen
terp
oint
Driv
e and
resto
ring t
he 2
-3 st
ory c
hara
cter
of
Main
Stre
et a
cros
s the
fron
t of t
he si
te w
hile
reta
inin
g pa
rkin
g in
the
mid
dle
of th
e bl
ock.
The
Smith
Stre
et/B
riggs
St
reet
/Cen
terp
oint
Driv
e tria
ngle
and
inte
rsec
tions
are s
omew
hat a
wkwa
rd an
d co
uld
be re
conf
igure
d to
facil
itate
bet
ter
traffi
c flo
w, p
artic
ular
ly if
Cent
erpo
int D
rive w
ere t
o be
conv
erte
d to
two-
way t
raffi
c. A
s par
t of e
valu
atin
g th
e Sho
pko
site,
the e
xistin
g tra
nsit
hub
along
the w
est s
ide o
f Stro
ngs A
venu
e sho
uld
also
be im
prov
ed to
hav
e a st
rong
er v
isual
and
func
tiona
l pre
senc
e for
use
rs, in
cludi
ng a
shelt
er st
ruct
ure a
nd ex
pand
ed ca
pacit
y for
idlin
g bus
es.
WA
TE
R S
TR
EE
T A
ND
MA
IN S
TR
EE
T
Pag
e 48
of
74
City of Steven
s Poin
t, Wiscon
sin D
own
town
Targeted
Area M
aster Plan
September 27, 2019
10 | P
ag
e
EXHIBIT 2 P
age 49 of 74DOWNTOWN REDEVELOPMENT RIVERFRONT CONiNIECTJONil
WEST DOWNTOWN
City of Steven
s Poin
t, Wiscon
sin D
own
town
Targeted
Area M
aster Plan
September 27, 2019
11 | P
ag
e
EXHIBIT 3 P
age 50 of 74
Pnfl'NU Protnu PAAA
TrGII Co111"1e e1lon~
- Pla.zo - Lo,ndmark
rioter over l.Qd - Ari Feciture~ - •In terpre to tiorn
Secfo)_gr - Visible from scilm re ·~
IM
:,
AS'SCQll.fES ,c.
~Sf
Sr
DOWNTOWN REDEVELOPMENT RIVER:FRONT CONiNIECTJONil
WEST DOWNTOWN CONCEPT 5tewns Ptllnr. Wl1com,n
0
- lii:storrc City Cer,ter - FQfrner's Mor"el
JOO 200
•.:; 'O a iX
F,eef
City of Stevens Point, Wisconsin Downtown Targeted Area Master Plan
September 27, 2019 12 | P a g e
EXHIBIT 4
Page 51 of 74
----::::
~00i!l"'1 f C ii':IX1KlfJ
Alts,~, rCREmlDf I
Am Coou :Potillffi~ IRUiD-l, Fux
{H~10Rr Holn SmJ
""'~
THE S.QUARE
DOWNTOWN REDEVELOPMENf RIVIERFIRONI CONNECTION/
W.EST DOWNTOWN CONCEPT Stevens Point, Wisconsin
P01tN!ll~ H01u, Omc!, lltmll!llllAl
City of Steven
s Poin
t, Wiscon
sin D
own
town
Targeted
Area M
aster Plan
September 27, 2019
13 | P
ag
e
EXHIBIT 5 P
age 52 of 74hinN:a P10Hn11 iP'~H EN:H.tNCfMIJNTS
• C~te pa;~-- ~ - dng Lei lo supped i'fillt-1oo,1ding and Ot<l'lrQI ~Y t!ull(ttlg, a,·1111'11'1, and .... wirer IOdililH.
2. i:.wQl'!d u.o of f'fllfl'CI!' bvkJ"'-! • WeddlnoJ/ ref'rtal !lpC]Ce-• U~ ~IC._.n,I CQ!tl'IF!Q SQQc-• -Winle.r even,/ wcnrino ~ OllO!o ouldollf IMlnf ~lit
3.. Oltol'tl veor rout"ld ~~/ fl!crecilior-.cent - Ice !WlJ wlJiJer fe5l,,raj • 1-,(.,;cmlblo lilNn'o) ~
4. &pgnd TOC:RICl!lon u,c orC1:11frQI c~~ -WCffllln,g i-....e, rentol • Ruaeol10n,Ql i,ulf.11at • Y·EIQ' round rei1to0m locllitt
~ l.an,g leim ~ ~n &, VocQt1!!'0Qtby ,._Ye1'!UI!!'
DOWNTOWN REDEVELOPMENT .PFIFFNER. PIONEER PARK CONCEPT
6i
City of Stevens Point, Wisconsin Downtown Targeted Area Master Plan
September 27, 2019 14 | P a g e
EXHIBIT 6
Page 53 of 74
/IISSCO>,fES
DOWNTOWN IREDEViELOPMENT NORTHEAST GATEWAY/ S,HOPiKO BLOCK
City of Stevens Point, Wisconsin Downtown Targeted Area Master Plan
September 27, 2019 15 | P a g e
EXHIBIT 7
Page 54 of 74
P'~lklJ IIACiidc,mlqf or
Ot'!li;~lvllld!n11
T l'ol~OI 7_-
DOWNTOWN R:EOEViElOPMENT NORTHEAST GATEWAY/ .SHOPKO BLOCK
CONCIEPT1
City of Stevens Point, Wisconsin Downtown Targeted Area Master Plan
September 27, 2019 16 | P a g e
EXHIBIT 8
Page 55 of 74
DOWNTOWN R;EDEViELOPM,ENT NORTHEAST GATEWAY/ S,HOPKO BLOCK
CONC1EPT2
City of Stevens Point, Wisconsin Downtown Targeted Area Master Plan
September 27, 2019 17 | P a g e
EXHIBIT 9
Page 56 of 74
IIL,_ b - -_, ~• -
"r"n IIWJJLirm:::::. -,.S --i.----H f4 1~ ~I ------
f>offfl~i f!JC'lid~1 or
Ollli;,i:, lhillldlri g
1'(11-0! .._r
DOWNTOWN R;EOEViELOPMENT NORTHEASTGATEWAY/ S.HOPKO BLOCK
CONC1EPT3
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
18 |
Pa
ge
II.
Civ
ic C
amp
us
Th
e po
tent
ial re
loca
tion
of th
e co
unty
cou
rthou
se a
nd ad
min
istra
tive
offic
es o
ut o
f the
Dow
ntow
nop
ens t
he
oppo
rtuni
ty fo
r new
priv
ate
offic
e an
d/or
resid
entia
l red
evelo
pmen
t, as
well
as n
ew p
ublic
spac
es.
Civ
ic C
ampu
s O
ppor
tuni
ties
and
Con
cept
(Exh
ibit
s 10
-11)
. In
addi
tion
to co
unty
-own
ed fa
ciliti
es, t
he cu
rrent
City
H
all is
agin
g an
d m
ay r
equi
re e
valu
atio
n on
whe
ther
to r
emain
in c
ivic
use
over
the
long
-term
or
to r
eloca
te. T
he
build
ing’s
conf
igura
tion
does
not
lend
itse
lf we
ll to
adap
tatio
n to
non
-com
mer
cial u
ses (
such
as ap
artm
ents)
and
may
be
a red
evelo
pmen
t site
for a
new
bui
ldin
g or
conv
erte
d in
to a
civic
gree
n wi
th u
ses a
nd fe
ature
s una
vaila
ble e
lsewh
ere i
n th
e Dow
ntow
n, p
rovi
ding
an am
enity
arou
nd w
hich
new
empl
oym
ent a
nd re
siden
tial d
evelo
pmen
t can
occ
ur. S
imila
rly,
Ellis
Stre
et a
nd t
he la
rge
surfa
ce p
arkin
g lo
t im
med
iately
nor
th m
ay p
rove
mor
e va
luab
le fo
r ad
ditio
nal p
rivate
de
velo
pmen
t in
the e
vent
that
new
or ex
istin
g bu
sines
ses s
eek
to lo
cate
or e
xpan
d in
the i
mm
ediat
e vici
nity
.
III.
So
uth
Riv
erfr
ont
Sout
h R
iver
fron
t O
ppor
tuni
ties
and
Con
cept
(E
xhib
its 1
2-13
). T
his
targ
et a
rea
is po
ised
to a
ccom
mod
ate n
ew
resid
entia
l gro
wth
betw
een
the r
ecen
tly ap
prov
ed af
ford
able
seni
or ap
artm
ent p
rojec
t on
the c
orne
r of T
hird
Stre
et an
d W
ater
Stre
et an
d th
e pot
entia
l red
evelo
pmen
t of t
he C
ity-o
wned
Edg
ewat
er M
anor
seni
or h
ousin
g com
plex
. Sev
eral
lots
on t
he f
orm
er W
eber
Tac
kle b
lock
also
hav
e sig
nific
ant
resid
entia
l in
fill
pote
ntial
, an
d if
Edge
wate
r M
anor
is
rede
velo
ped,
the r
iver
front
site
shou
ld b
e mar
kete
d fo
r high
-valu
e res
iden
tial o
r em
ploy
men
t use
s tha
t cap
italiz
e on
the
wate
r view
s, M
ain S
treet
pro
ximity
, and
Gre
en C
ircle
Trail
conn
ectiv
ity.
Wes
tern
Com
mun
ity
Gat
eway
Opp
ortu
niti
es a
nd C
once
pt (E
xhib
its
14-1
5). E
nviro
nmen
tal is
sues
asso
ciate
d wi
th
past
uses
of t
he p
rope
rty o
n th
e we
st sid
e of
the
river
sou
th o
f Wes
t Clar
k St
reet
are
bein
g ad
dres
sed,
cre
atin
g th
e op
portu
nity
for n
ew, r
iver
front
resid
entia
l dev
elopm
ent t
hat c
an se
rve a
s an
excit
ing
new
com
mun
ity g
atewa
y bui
ldin
g up
on th
e mom
entu
m an
d de
stina
tion
appe
al of
Mea
d Pa
rk w
hile
help
ing
conn
ect S
lom
ann
Park
to th
e riv
er.
CIT
Y/
CO
UN
TY
BU
ILD
ING
Pag
e 57
of
74
---..... ------.... ..... ._. -~ ' I
• 't,'
'' r 'I
City of Stevens Point, Wisconsin Downtown Targeted Area Master Plan
September 27, 2019 19 | P a g e
EXHIBIT 10
Page 58 of 74
DOWNTOWN Rl:DEVELOPMIENT CtvlCCAMPUS
' ~ . 'O \ .. .,.
200
"\" ~~
,✓
!Feet
City of Stevens Point, Wisconsin Downtown Targeted Area Master Plan
September 27, 2019 20 | P a g e
EXHIBIT 11
Page 59 of 74
DOWNTOWNI REDEVELOPMIENT ,C1IVIC CAMPUS CONCEPT
... ~/
iOO 200 feet
City of Steven
s Poin
t, Wiscon
sin D
own
town
Targeted
Area M
aster Plan
September 27, 2019
21 | P
ag
e
EXHIBIT 12 P
age 60 of 74
clron lti lh!I ·r~-
~1es.,
DOWNTOWN REDEVELOPMENT SOUTH RIVERFRONT
0 100 200
City of Steven
s Poin
t, Wiscon
sin D
own
town
Targeted
Area M
aster Plan
September 27, 2019
22 | P
ag
e
EXHIBIT 13 P
age 61 of 74
~16
DOWNTOWN REDEVELOPMENT SOUTH RIVERFRONT C·ONCEPT
0 100 200
City of Steven
s Poin
t, Wiscon
sin D
own
town
Targeted
Area M
aster Plan
September 27, 2019
23 | P
ag
e
EXHIBIT 14 P
age 62 of 74
C~Nkl" PM~ 10 RIVWIOIU • .Pak l'ronlQOB enrumc111mml1 • PfZI!! ond open ipOCI! OOCW'it!!eilanl • L.ofld,eaplng lrMj:IIO-.-nlJ
~ -i>~~
~ ·, I!!:
A5SCC.1Alf5 INC.
~111:,111.11 'I?··
DOWNTOWN REDEVELOPMENT WESTERN COMMUN ITT GATEWAY
0 100 200
City of Steven
s Poin
t, Wiscon
sin D
own
town
Targeted
Area M
aster Plan
September 27, 2019
24 | P
ag
e
EXHIBIT 15 P
age 63 of 74
• ',t;
' ,c
'ti-~~
~ 19
~ -;, 0
,,i
VANIJl=WAUE S ASSOOAlE'!i NC. •20•~
Me.AD PAIi
DOWNTOWN :Rl:JDEVELOPME:NT WESTERN COMMUNITY GATEWAY CONCEPT
Stewm Poi111; Wimmun
R.IVHFRONII !HOUSING
S.l OMANlil PAO:
CONNEOT 1-ifow,u;c; 10 ran
0 100 200 Feel \. 11
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
25 |
Pa
ge
IV.
Tra
nsp
orta
tion
Op
port
unit
ies
Tra
nspo
rtat
ion
Opp
ortu
nitie
s (E
xhib
it 1
6). A
s det
ailed
in th
e cro
ss-se
ctio
ns th
at fo
llow,
con
versi
on o
f the
one
-way
pa
irs to
two-
way
traffi
c wi
ll en
hanc
e cir
culat
ion
flow
thro
ugho
ut th
e D
ownt
own,
and
the
exce
ss ri
ght-o
f-way
can
be
used
for
add
ition
al on
-stre
et p
arki
ng a
nd im
prov
ed p
edes
trian
and
bicy
cle a
men
ities
, as
well
as a
dditi
onal
priv
ate
inve
stmen
t.
Wat
er S
tree
t Cro
ss-S
ectio
n (E
xhib
it 1
7). T
he ex
istin
g W
ater
Stre
et cr
oss-s
ectio
n wa
s bui
lt fo
r its
prev
ious
func
tion
as p
art o
f US
Hwy
10.
Curre
nt an
d pr
ojec
ted
traffi
c vol
umes
do
not r
equi
re tw
o tra
vel la
nes i
n ea
ch d
irect
ion,
crea
ting
an o
ppor
tuni
ty to
add
on-st
reet
bicy
cle la
nes a
nd p
arki
ng w
hile
also
freein
g up
surp
lus r
ight-o
f-way
for r
edev
elopm
ent
as sh
own
in th
e two
opt
ions
.
Cen
terp
oint
Dri
ve C
ross
-Sec
tion
(E
xhib
it 1
8).
The
Cent
erpo
int D
rive/
Clar
k St
reet
one
-way
pair
sys
tem
is a
lso
over
built
for e
xistin
g and
pro
jecte
d tra
ffic.
With
a re
turn
to tw
o-wa
y tra
ffic,
eithe
r bicy
cle la
nes o
r on-
stree
t par
king
can
be ac
com
mod
ated
, but
not
bot
h—as
show
n in
the t
wo o
ptio
ns.
Cla
rk S
tree
t Cro
ss-S
ectio
n (E
xhib
it 19
). E
ven
with
a re
turn
to tw
o-wa
y tra
ffic,
Clar
k St
reet
can
cont
inue
to su
ppor
t pa
rkin
g on
both
side
s of t
he st
reet
.
WA
TE
R S
TR
EE
T
Pag
e 64
of
74
City of Stevens Point, Wisconsin Downtown Targeted Area Master Plan
September 27, 2019 26 | P a g e
EXHIBIT 16
Page 65 of 74
GO'Al.S Sfmpfify clrcufoffon Reduce unneceuol')' v Re1um lwo-way lramc Enhance pede.sfrlan and bicycle foclliJie.s
... Legend [] Oownfovm Sludy Alea
0 conmi:, 1n,...,.i;:t1on l'ropowdSlgnm
~1ingSignm
- GreenOdeT~
~ d
~
i"roposed eorwoolon lc.rwo-_.,111.eei
•. ✓~
DOWNTOWN REDEVELOPMIENT _ ~ . ;;,,. _ . 1 TRANSPORTATION OIPPORTUNl:TlES
Sre,em FbJnr. Wrsronsln
· -· ~ llh1GGS S1tt!f AKO C 11utCH s.,~ ■ I • ~ .. = t<!nllnlforroundabou1
\
0 500 1(()0
Peet
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
27 |
Pa
ge
EXHIBIT 17 P
age
66 o
f 74
nms U.lW'M :A.arus
31!1 0 d d N
UdO
.. .,. ...
L OlldO
~ SIX3 ,.
........ i~ ljll ,fl .... wn;,] UJ ~ ' M l
City of Steven
s Poin
t, Wiscon
sin D
own
town
Targeted
Area M
aster Plan
September 27, 2019
28 | P
ag
e
EXHIBIT 18 P
age 67 of 74
~ -- I
EXISTING
.,. - ,
c,,S.~rn:m.J!M......i
,, 11 1.J • ·~-•,J 11-:"l-a
.,
TRA Cwss SEcncm .Srui:n•; CmTERl'OjN'J D1uvf
.. '? ..
C IKDl'<'.M1t1 Di1¥1 ~ [l!Wli9IIIIM!Dlll"Vl!l!I! .
PORTATION
re~ [[~ r[~■
p T
City of Steven
s Poin
t, Wiscon
sin D
own
town
Targeted
Area M
aster Plan
September 27, 2019
29 | P
ag
e
EXHIBIT 19 P
age 68 of 74
f ;Cow,,t
,,
ISTING
,, , ,, ,,..c.:.,,.,i
\n•, I ,.._l .... ,... ,,
----~~·11-:1,
N SP pp
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
30 |
Pa
ge
Actio
n St
eps
and
Proj
ect P
riorit
izat
ion
The
prop
osed
stra
tegi
es/p
rojec
ts a
nd a
ssoc
iated
act
ion
step
s for
the
Dow
ntow
n ar
e lis
ted
belo
w. T
hese
are
impl
emen
tatio
n st
eps t
hat t
he C
ity a
nd it
s par
tner
s may
ex
plor
e in
ord
er to
main
tain
the
curr
ent d
evelo
pmen
t mom
entu
m in
this
area
and
ens
ure
that
futu
re p
rojec
ts m
eet t
he n
eeds
and
des
ires o
f res
iden
ts, b
usin
esse
s, an
d vi
sitor
s. Th
ese
item
s are
gen
erall
y lis
ted
in o
rder
of t
imin
g an
d pr
iorit
y, w
ith sh
ort-t
erm
act
ions
list
ed fi
rst.
Thes
e st
eps b
uild
upo
n pu
blic
feed
back
, sta
ff re
view
, and
Ste
erin
g Co
mm
ittee
disc
ussio
ns to
dat
e, an
d pr
ovid
e ot
her r
ecom
men
datio
ns fo
r rea
lizin
g th
ese
and
othe
r key
pr
ojec
ts. T
he c
onsid
erab
le pu
blic
and
priv
ate
inve
stm
ents
and
plan
ning
effo
rts th
at h
ave
alrea
dy o
r are
exp
ecte
d to
occ
ur in
the
near
-term
, and
their
succ
essf
ul
abso
rptio
n in
to th
e lo
cal e
cono
my,
will
hav
e so
me
bear
ing
on th
e fe
asib
ility
and
tim
ing
of th
e pr
iorit
ies id
entif
ied in
this
plan
. By
esta
blish
ing
a ser
ies o
f prin
ciples
, goa
ls,
and
objec
tives
, ide
ntify
ing
prio
rity
proj
ects
, and
out
linin
g pr
elim
inar
y ac
tion
step
s, th
is pl
an is
inte
nded
to h
elp th
e Ci
ty a
sses
s its
pro
ject c
apac
ity a
s well
as t
he m
arke
t’s
abili
ty to
han
dle
simul
tane
ous r
edev
elopm
ent e
ffor
ts in
the
near
-term
and
the
sequ
ence
of
add
ition
al re
deve
lopm
ent p
rojec
ts in
the
mid
- and
long
-term
. How
ever
, thi
s Mas
ter
Plan
is o
nly
the
begi
nnin
g of
wha
t will
nee
d to
be
a lo
ng-te
rm c
omm
itmen
t to
impl
emen
tatio
n on
the
part
of th
e Ci
ty, a
s it b
egin
s to
stud
y its
top
prio
rities
, bui
ld
partn
ersh
ips,
deve
lop
deta
iled
wor
k pl
ans a
nd c
ost e
stim
ates
, and
bud
get f
or
impr
ovem
ents
as n
eces
sary
.
Gu
idin
g P
rin
cip
les
and
Ob
ject
ives
In
ord
er to
pro
vide
an
orde
rly fr
amew
ork
to b
egin
impl
emen
tatio
n ac
tiviti
es, a
set o
f th
ree
guid
ing
prin
ciples
and
relat
ed o
bjec
tives
(sho
wn
at ri
ght)
wer
e de
velo
ped
for t
he
Dow
ntow
n ta
rget
are
a as
bro
ad-b
ased
met
rics u
nder
whi
ch m
ore
deta
iled
actio
n ite
ms
may
be
iden
tified
and
prio
ritiz
ed in
ord
er to
pro
mot
e tim
e an
d re
sour
ce e
ffici
ency
for
their
eve
ntua
l im
plem
enta
tion.
As s
how
n in
Tab
le 1
, all
iden
tified
initi
ativ
es/a
ctio
n st
eps m
eet o
ne o
r mor
e of
thes
e ob
jectiv
es.
1.
Res
ilien
cy
1.1
Main
tain
div
erse
em
ploy
men
t opt
ions
1.
2 Cr
eate
div
erse
hou
sing
optio
ns a
nd p
ricin
g 1.
3 Su
ppor
t stro
ng e
duca
tiona
l opt
ions
1.
4 In
tegr
ate
gree
n in
fras
truct
ure
whe
reve
r pos
sible
2.
Vib
ran
cy
2.1
Crea
te o
ppor
tuni
ties f
or in
crea
sed
ente
rtain
men
t and
recr
eatio
nal
oppo
rtuni
ties
2.2
Enc
oura
ge c
reat
ion/
enha
ncem
ent o
f act
ivity
nod
es
2.3
Supp
ort s
usta
inab
le de
velo
pmen
t and
bus
ines
s pra
ctice
s 2.
4 Pr
ovid
e di
vers
e tra
nspo
rtatio
n op
tions
2.
5 E
nsur
e ea
sy a
cces
s to
reta
il fo
od o
utlet
s
3.
Div
ersi
ty
3.1
“One
size
doe
s not
fit a
ll” (h
ousin
g, e
mpl
oym
ent,
trans
porta
tion,
etc
.) 3.
2 Su
ppor
t attr
activ
e pu
blic
and
priv
ate
spac
es a
nd a
men
ities
3.
3 W
ork
to re
tain
and
attr
act r
esid
ents
, em
ploy
ees a
nd st
uden
ts
3.4
Build
upo
n lo
cal a
nd re
gion
al to
urism
effo
rts
Ci
Ci
Ci
Ci
Ci
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nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSStttttttttttt
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Pag
e 69
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
31 |
Pa
ge
Pri
orit
izat
ion
Cri
teri
a
The
spec
ific
initi
ativ
es/a
ctio
n st
eps i
ntro
duce
d w
ithin
this
plan
and
sum
mar
ized
in T
able
1w
ere
then
scor
ed a
nd se
quen
ced
by re
lativ
e pr
iorit
y. Pr
iorit
y pr
ojec
ts a
re
thos
e th
at:
1.
Can
be a
ccom
plish
ed re
lativ
ely c
ost e
ffec
tively
, qui
ckly,
and
easil
y, an
d w
hich
cre
ate
an im
med
iate
impa
ct.
2.
Are
hig
hly
visib
le an
d sh
ow c
omm
itmen
t to
the
area
, pot
entia
lly st
imul
atin
g pr
ivat
e-se
ctor
inve
stm
ent.
3.
Can
gene
rate
mom
entu
m fo
r oth
er p
riorit
y pr
ojec
ts to
adva
nce
or a
re a
nec
essa
ry fi
rst s
tep
in a
dvan
cing
a lar
ger o
bjec
tive
or p
riorit
y pr
ojec
t. 4.
A
ddre
ss a
n un
met
nee
d fo
r im
prov
ed p
ublic
spac
es/a
men
ities
. 5.
Im
prov
e fu
nctio
nalit
y (e
.g.,
park
ing,
walk
abili
ty, w
ayfin
ding
). 6.
H
ave
outs
ide
avail
able
fund
ing
sour
ce(s
) tha
t can
off
set t
he c
osts
of t
he p
rojec
t. 7.
H
ave
pote
ntial
to se
rve
as a
cat
alyst
that
will
acc
elera
te o
ther
iden
tified
pro
jects
. 8.
H
ave
iden
tified
par
tner
s, de
velo
pers
, and
/or p
rope
rty o
wne
rs w
ho ar
e w
illin
g an
d ab
le to
par
ticip
ate
in th
e pr
ogra
m o
r pro
ject.
9.
Adv
ance
reco
mm
enda
tions
of p
ast p
lanni
ng p
roce
sses
. 10
. H
ave
stro
ng su
ppor
t fro
m th
e co
mm
unity
in th
is pl
anni
ng p
roce
ss.
Pri
orit
izat
ion
Lev
els
Pr
ojec
ts a
re b
roke
n in
to th
e fo
llow
ing
prio
rity
levels
bas
ed o
n co
nsist
ency
with
the
Prio
ritiza
tion
Crite
ria.
Tab
le 2
pro
vide
s a g
reat
er le
vel o
f det
ail fo
r tho
se p
rojec
ts d
eem
ed to
be
Lev
el 1
Prio
rities
. The
prio
rity
proj
ects
list
ed a
re a
ntici
pate
d to
oc
cur w
ithin
the
next
two
to th
ree
year
s, an
d as
eac
h ha
s the
pot
entia
l to
mak
e a
signi
fican
t im
pact
on
the
Dow
ntow
n, th
ey a
re ar
rang
ed w
ith
mor
e em
phas
is on
logi
cal s
eque
ncin
g th
an o
n th
eir re
lativ
e im
porta
nce
com
pare
d to
one
ano
ther
. Ove
r the
nex
t few
yea
rs, s
hifti
ng m
arke
t co
nditi
ons o
r com
mun
ity in
tere
sts m
ay e
levat
e th
e im
porta
nce
of o
ther
pr
ojec
ts th
at a
re u
nlist
ed o
r cur
rent
ly no
t hig
hly
prio
ritize
d. F
or th
ese
reas
ons,
it is
reco
mm
ende
d th
at th
e Ci
ty a
nd it
s im
plem
enta
tion
partn
ers r
evisi
t the
ent
ire li
st o
f pro
jects
ann
ually
.
Pri
orit
izat
ion
Lev
els
Leve
l 1•T
hese
are
proj
ects
that
mee
t sev
en o
r m
ore
of th
e cr
iteria
and
shou
ld b
e th
e pr
imar
y fo
cus o
f the
pro
activ
e ef
forts
und
erta
ken
by th
e Ci
ty.
Leve
l 2
•The
se ar
e pr
ojec
ts th
at m
eet f
ive
to s
ixof
the
crite
ria. T
he C
ity sh
ould
co
ntin
ue to
mon
itor c
ondi
tions
and
trend
s rela
ted
to th
ese
(suc
h as
the
com
plet
ion
of re
lated
pro
jects
, ava
ilabi
lity
of fu
ndin
g, m
arke
t con
ditio
ns, e
tc.)
to d
eter
min
e w
hen
they
com
ply
with
the
Leve
l 1 c
riter
ia an
d ar
e rip
est f
or
atte
ntio
n an
d ac
tion.
Leve
l 3
•The
se ar
e pr
ojec
ts th
at m
eet f
our
or fe
wer
of th
e cr
iteria
. Cur
rent
con
ditio
ns
and
trend
s will
nee
d to
cha
nge
signi
fican
tly b
efor
e th
ese
proj
ects
wou
ld
incr
ease
in th
eir le
vel o
f prio
rity.
Adv
ancin
g th
ese
proj
ects
wou
ld b
e m
arke
t-dr
iven
and
wou
ld d
epen
d up
on a
prop
erty
ow
ner/
busin
ess/
deve
lope
r to
initi
ate
them
. Onc
e th
at h
appe
ns, t
he p
rojec
t is l
ikely
to ju
mp
to a
Leve
l 1
Prio
rity.
Thus
, clas
sifyin
g a
proj
ect a
s a L
evel
3 Pr
iorit
y doe
s not
indi
cate
the
City
is n
ot in
tere
sted
in it
; it m
eans
the
City
beli
eves
cur
rent
con
ditio
ns an
d tre
nds r
equi
re a
noth
er p
arty
to ta
ke th
e lea
d.
Pag
e 70
of
74
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
32 |
Pa
ge
Sum
mar
y of
Pri
orit
y P
roje
ct a
nd
Ob
ject
ives
1.1
1.2
1.3
1.4
2.1
2.2
2.3
2.4
2.5
3.1
3.2
3.3
3.4
Employment
Housing
Education
Green Infrastructure
Entertainment and Recreation
New or Enhanced Activity Nodes
Sustainable Development and Business Practices
Transportation
Food Access
Physical and Economic Diversity
Public/Private Spaces and Amenities
Resident, Employee and Student Retention
Tourism
Initi
ativ
es/A
ctio
nsLo
catio
nTi
min
gTa
rget
Are
a 1:
Mai
n St
reet
Opp
ortu
nitie
sC
ontin
ue s
tudy
ing
optio
ns fo
r day
light
ing
a po
rtion
of M
oses
Cre
ekX
XX
XX
Expl
ore
rem
oval
of C
rosb
y Av
enue
XX
XM
aint
ain
traffi
c si
gnal
to fa
cilita
te p
edes
trian
cro
ssin
g (C
rosb
y Av
enue
and
Wat
er S
treet
)X
XX
XX
Con
nect
Squ
are
to ri
verfr
ont
XX
XEv
alua
te p
edes
trian
-act
ivate
d cr
ossi
ng s
igna
lX
Pote
ntia
l con
vers
ion
of M
ain
Stre
et to
ped
estri
an p
laza
XX
XX
XEx
plor
e op
portu
nitie
s fo
r boa
t pie
rs/ s
hore
line
treat
men
tX
XX
XRe
conn
ect r
iverfr
ont w
ith d
ownt
own
XX
XX
XX
Cre
ate
foca
l poi
nt p
laza
and
wat
erfro
nt a
men
ity a
ligne
d wi
th M
ain
Stre
etX
Re-r
oute
Gre
en C
ircle
Tra
il at
Cla
rk/W
ater
St i
nter
sect
ion
to im
prov
e sa
fety
XX
XX
XIn
corp
orat
e ho
usin
g, e
mpl
oym
ent a
nd m
ixed-
use
at a
dow
ntow
n sc
ale
XX
XX
XX
XEn
hanc
e ex
istin
g tra
nsit
hub
XX
XX
Inco
rpor
ate
addi
tiona
l par
king
for o
nsite
use
and
dow
ntow
n ar
eaX
XX
Eval
uate
stre
et e
xtens
ion
betw
een
Stro
ngs
Aven
ue a
nd C
hurc
h St
reet
XX
XAd
dres
s co
ntam
inat
ion
issu
es to
faci
litate
rede
velo
pmen
tX
XX
Enco
urag
e pr
edom
inan
t res
iden
tial i
nfill,
with
des
tinat
ion
com
mer
cial
if d
esire
dX
XX
XRe
deve
lopm
ent a
nd in
fill p
oten
tial r
iverfr
ont d
inin
g, h
ousi
ng a
nd e
mpl
oym
ent
XX
XX
XX
XX
XX
Cap
italiz
e on
exis
ting
asse
ts to
cre
ate
expa
nded
civi
c/m
useu
m c
ampu
sX
XX
XX
XSt
reng
then
ped
estri
an c
onne
ctio
nX
XC
onsi
der f
orm
al a
dopt
ion
of C
ity T
IF p
olic
y to
pro
mot
e ba
lanc
e be
twee
n de
velo
pmen
t inc
entiv
es
and
publ
ic im
prov
emen
ts
All
Leve
l 1X
XX
XX
XX
XX
Eval
uate
pot
entia
l per
man
ent p
arki
ng lo
t to
supp
ort P
fiffn
er B
uild
ing
and
Cen
tral C
ompa
ny
Build
ing
even
ts a
nd w
inte
r fac
ilitie
sX
XX
Expl
ore
expa
nded
use
of P
fiffn
er B
uild
ing:
wed
ding
s/re
ntal
spa
ce, u
pgra
des
to k
itche
n/ c
ater
ing
spac
e, w
inte
r eve
nts/
ice
rink/
warm
ing
hous
eX
XX
Con
side
r dev
elop
men
t of o
utdo
or e
vent
spa
ce a
nd a
cces
sibl
e fis
hing
pie
rX
XX
Expa
nd re
crea
tion
use
of C
entra
l Com
pany
Bui
ldin
g: w
arm
ing
hous
e/ro
om re
ntal
, rec
reat
iona
l ou
tfitte
r, ye
ar-r
ound
rest
room
faci
lities
, pot
entia
l com
mer
cial
use
sX
XX
Inte
grat
e sh
ort-t
erm
impr
ovem
ents
into
pla
ns fo
r lon
g-te
rm p
ark
expa
nsio
nX
XX
Opp
ortu
nity
to re
crea
te a
nd e
xtend
lost
Mai
n St
reet
fabr
ic/g
rid
XX
XX
XX
XX
Enco
urag
e m
id-r
ise,
mixe
d-us
e de
velo
pmen
t with
gro
und
floor
com
mer
cial
XX
XX
XX
Wid
en s
idew
alks
and
add
land
scap
ing
XX
XBu
ild o
n fo
od h
ub a
s an
ass
et fo
r sur
roun
ding
resi
dent
ial r
edev
elop
men
tX
XX
XX
Expl
ore
addi
tiona
l opp
ortu
nitie
s fo
r urb
an h
ousi
ng a
nd e
mpl
oym
ent u
ses
XX
XX
XX
WPS
Site
Leve
l 1
Leve
l 2
Leve
l 1
Leve
l 3
Leve
l 2
Obj
ectiv
es
Leve
l 1
Leve
l 1
Leve
l 1
Leve
l 1
TAB
LE 1
:D
ownt
own
Impl
emen
tatio
n A
ctio
n Pl
anSu
mm
ary
of P
rior
ity P
roje
cts
and
Obj
ectiv
es
Shop
ko B
lock
Pfif
fner
Pio
neer
Pa
rk
East
Rive
rfron
t
Cha
se B
ank
Site
Mai
n St
reet
, C
ente
rpoi
nt D
rive
Mos
es C
reek
, Pf
iffne
r Pio
neer
Par
k
Shop
ko B
lock
, Eas
t M
ain
Stre
et
Brig
gs S
treet
Pag
e 71
of
74
-
-
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
33 |
Pa
ge
1.1
1.2
1.3
1.4
2.1
2.2
2.3
2.4
2.5
3.1
3.2
3.3
3.4
Employment
Housing
Education
Green Infrastructure
Entertainment and Recreation
New or Enhanced Activity Nodes
Sustainable Development and Business Practices
Transportation
Food Access
Physical and Economic Diversity
Public/Private Spaces and Amenities
Resident, Employee and Student Retention
Tourism
Initi
ativ
es/A
ctio
nsLo
catio
nTi
min
gTa
rget
Are
a 2:
Civ
ic C
ampu
s
Rede
velo
pmen
t pot
entia
l for
par
king
lot e
ast o
f Chu
rch
Stre
et in
to n
eigh
borh
ood-
scal
e ho
usin
gC
ity/C
ount
y Pa
rkin
g Lo
tLe
vel 2
XX
Eval
uate
reus
e op
portu
nitie
s or
repl
acem
ent w
ith n
ew p
ark
if no
long
er in
civi
c us
eX
XX
XX
Opp
ortu
nity
for c
omm
unity
gre
en s
pace
XX
XEv
alua
te lo
ng te
rm n
eed
for S
entry
par
king
lot a
nd E
llis S
treet
XX
XEx
plor
e sc
ale-
appr
opria
te d
evel
opm
ent p
oten
tial i
f stru
ctur
ed p
arki
ng is
dev
elop
ed
XX
XM
aint
ain
Web
er b
uild
ing
XX
Expl
ore
oppo
rtuni
ties
for a
dditi
onal
hou
sing
XX
Targ
et A
rea
3: S
outh
Riv
erfr
ont
Expl
ore
addi
tiona
l rive
rfron
t mixe
d-us
e re
deve
lopm
ent o
ppor
tuni
ties,
incl
udin
g em
ploy
men
t and
re
side
ntia
lX
XX
XX
XX
XX
XX
XX
Dev
elop
long
rang
e pl
an fo
r Edg
ewat
er M
anor
faci
lityX
XX
Prom
ote
infil
l hou
sing
alo
ng ri
verfr
ont
XX
XX
Cap
italiz
e on
uni
que
conn
ectio
n to
Gre
en C
ircle
Tra
il an
d th
e riv
er to
cre
ate
com
mun
ity g
atew
ayX
XX
XX
XEn
hanc
e Pa
rk la
ndsc
apin
g, w
ater
's ed
ge tr
eatm
ents
and
ope
n sp
ace
conn
ectio
nsX
XX
XX
XC
reat
e co
nnec
tion
from
Slo
man
n Pa
rk to
Gre
en C
ircle
Tra
ilX
XX
XX
XAd
d tra
il an
d wi
ldlif
e si
gnag
eX
XX
XX
XX
Enha
nce
acce
ss, a
esth
etic
s, a
nd fu
nctio
n of
Gre
en C
ircle
Tra
il al
ong
wate
rfron
tX
XX
XX
Cre
ate
addi
tiona
l ped
estri
an a
nd v
isua
l acc
ess
poin
ts to
Wat
er S
treet
and
Thi
rd S
treet
sou
th o
f C
lark
Stre
etX
XX
XX
Real
ign
or e
nhan
ce p
edes
trian
saf
ety
of C
lark
Stre
et c
ross
ing
poin
tX
XX
XX
Con
side
r pot
entia
l new
stre
et b
etwe
en T
hird
/Wat
er a
nd E
llis
XX
XX
X
Obj
ectiv
es
Leve
l 2
Leve
l 3
Leve
l 1
Leve
l 3
Leve
l 3
TAB
LE 1
:D
ownt
own
Impl
emen
tatio
n A
ctio
n Pl
anSu
mm
ary
of P
rior
ity P
roje
cts
and
Obj
ectiv
es
Wes
t Rive
rfron
t, Sl
oman
Par
k, G
reen
C
ircle
Tra
ilLe
vel 2
Gre
en C
ircle
Tra
il,
Sout
h Ri
verfr
ont
Sout
h Ri
verfr
ont
Web
er B
lock
City
/Cou
nty
Build
ing
Ellis
Stre
et
Pag
e 72
of
74
-
-
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
34 |
Pa
ge
1.1
1.2
1.3
1.4
2.1
2.2
2.3
2.4
2.5
3.1
3.2
3.3
3.4
Employment
Housing
Education
Green Infrastructure
Entertainment and Recreation
New or Enhanced Activity Nodes
Sustainable Development and Business Practices
Transportation
Food Access
Physical and Economic Diversity
Public/Private Spaces and Amenities
Resident, Employee and Student Retention
Tourism
Initi
ativ
es/A
ctio
nsLo
catio
nTi
min
gTa
rget
Are
a 4:
Tra
nspo
rtat
ion
Reco
nstru
ct W
ater
Stre
et a
nd s
treng
then
ped
estri
an a
nd v
isua
l con
nect
ions
bet
ween
the
Rive
r an
d D
ownt
own
XX
XX
XRe
alig
n Fi
rst S
treet
, Sec
ond
Stre
et, C
ente
rpoi
nt D
rive
and
Wat
er S
treet
inte
rsec
tion
X
Redu
ce u
nnee
ded
lane
s, a
dd o
n-st
reet
par
king
, add
bik
e la
nes
or C
ycle
track
s on
Wat
er S
treet
XX
Cha
nge
Cen
terp
oint
Driv
e to
two-
way
traffi
c an
d ev
alua
te b
ike
lane
s or
cyc
letra
cks
XX
Con
side
r stre
et tr
ee a
nd te
rrac
e en
hanc
emen
tsX
XEv
alua
te p
oten
tial f
or ro
unda
bout
ver
sus
sign
aliz
ed in
ters
ectio
n at
Brig
gs S
treet
and
Chu
rch
Stre
etX
Cre
ate
gate
way
feat
ure
at B
riggs
Stre
et a
nd C
hurc
h St
reet
XX
Cre
ate
new
inte
rsec
tion
as in
itial
wes
tern
term
inus
of t
wo-w
ay p
air
Cla
rk S
treet
and
M
ain
Stre
etLe
vel 1
XC
hang
e C
lark
Stre
et to
two
way
traffi
c th
roug
h do
wnto
wnX
Add
pede
stria
n ac
tivat
ed s
igna
ls fo
r the
Gre
en C
ircle
Tra
il cr
ossi
ng o
f Cla
rk S
treet
or r
ealig
n tra
il to
inte
rsec
tion
XX
X
Expl
ore
pote
ntia
l ben
efits
and
impa
cts
of re
alig
ning
Wat
er S
treet
to th
e Th
ird S
treet
inte
rsec
tion
XC
reat
e re
gion
al n
orth
/sou
th b
ike
faci
lities
and
stre
et e
nhan
cem
ents
X
XX
Expl
ore
pote
ntia
l con
nect
ion
of E
llis S
treet
to W
ater
Stre
et to
bre
ak u
p ex
istin
g m
ega-
bloc
kX
XPo
tent
ial s
treet
vac
atio
n be
twee
n St
rong
s Av
enue
and
Chu
rch
Stre
et if
sup
porte
d by
adj
oini
ng
infil
l dev
elop
men
tX
Expl
ore
rem
oval
of o
ne-w
ay p
air a
t Stro
ngs
Aven
ue a
nd C
hurc
h St
reet
Stro
ngs
Aven
ue a
nd
Chu
rch
Stre
etLe
vel 3
X
Obj
ectiv
es
Ellis
Stre
et
Leve
l 2
Leve
l 2
Wat
er S
treet
(nor
th
of C
lark
)
Cla
rk S
treet
Cen
terp
oint
Driv
e
Wat
er S
treet
(sou
th
of C
lark
)
Leve
l 1
Leve
l 2
Leve
l 1
Brig
gs S
treet
and
C
hurc
h St
reet
Leve
l 1
TAB
LE 1
:D
ownt
own
Impl
emen
tatio
n A
ctio
n Pl
anSu
mm
ary
of P
rior
ity P
roje
cts
and
Obj
ectiv
es
Pag
e 73
of
74
-
-
Cit
y of
Ste
ven
s P
oin
t, W
isco
nsi
n D
own
tow
n T
arge
ted
Are
a M
aste
r P
lan
Sept
embe
r 27,
201
9
35 |
Pa
ge
Lev
el 1
Pri
orit
y In
itia
tive
s
TAB
LE 2
: D
ownt
own
Impl
emen
tatio
n A
ctio
n Pl
anLe
vel 1
Pri
ority
Initi
ativ
esTy
peLe
ad P
arty
Loca
tion
Q3
2019
Q4
2019
Q1
2020
Q2
2020
Q3
2020
Q4
2020
Q1
2021
Q2
2021
Q3
2021
Q4
2021
Expl
ore
oppo
rtuni
ties
for b
oat d
ocks
and
sho
relin
e tre
atm
ents
Publ
ic Im
prov
emen
tC
ity/C
VBPf
iffne
r Pio
neer
Par
kC
ontin
ue s
tudy
ing
optio
ns fo
r day
light
ing
a po
rtion
of M
oses
Cre
ekPu
blic
Impr
ovem
ent
City
/USE
PA/D
NR/P
rivat
ePf
iffne
r Pio
neer
Par
kM
aint
ain
traffi
c si
gnal
to fa
cilita
te p
edes
trian
cro
ssin
g at
C
rosb
y/W
ater
inte
rsec
tion
Publ
ic Im
prov
emen
tC
ityPf
iffne
r Pio
neer
Par
kIn
corp
orat
e ho
usin
g, e
mpl
oym
ent a
nd m
ixed-
use
at a
dow
ntow
n sc
ale
Rede
velo
pmen
tC
ity/R
DA/
Priva
teSh
opko
Blo
ckEx
plor
e ad
ditio
nal r
iverfr
ont m
ixed-
use
rede
velo
pmen
t opp
ortu
nitie
s,
incl
udin
g em
ploy
men
t and
resi
dent
ial
Rede
velo
pmen
tC
ity/R
DA/
Priva
teSo
uth
Rive
rfron
tD
evel
op lo
ng ra
nge
plan
for E
dgew
ater
Man
or fa
cility
Rede
velo
pmen
tC
ity/R
DA
Sout
h Ri
verfr
ont
Addr
ess
cont
amin
atio
n is
sues
to fa
cilita
te re
deve
lopm
ent
Rede
velo
pmen
tC
ity/R
DA
WPS
Site
Expl
ore
rem
oval
of C
rosb
y Av
enue
Publ
ic Im
prov
emen
tC
ityPf
iffne
r Pio
neer
Par
kC
onne
ct s
quar
e to
rive
r via
ped
estri
an-a
ctiva
ted
cros
sing
sig
nal
Publ
ic Im
prov
emen
tC
ityM
ain/
Cen
terp
oint
Enco
urag
e pr
edom
inan
t res
iden
tial i
nfill,
with
des
tinat
ion
com
mer
cial
if
desi
red
Rede
velo
pmen
tC
ity/R
DA/
Priva
teW
PS S
iteRe
deve
lopm
ent a
nd in
fill p
oten
tial f
or ri
verfr
ont d
inin
g, h
ousi
ng a
nd
empl
oym
ent
Rede
velo
pmen
tC
ity/R
DA/
Priva
teC
hase
Ban
k Si
teC
apita
lize
on e
xistin
g as
sets
to c
reat
e ex
pand
ed c
ivic/
mus
eum
ca
mpu
sRe
deve
lopm
ent
City
/RD
AC
hase
Ban
k Si
teC
reat
e fo
cal p
oint
pla
za a
nd w
ater
front
am
enity
alig
ned
with
Mai
n St
reet
Publ
ic Im
prov
emen
tC
ityPf
iffne
r Pio
neer
Par
kPo
tent
ial c
onve
rsio
n of
Mai
n St
reet
to p
edes
trian
pla
za b
etwe
en
Wat
er a
nd th
e Sq
uare
Publ
ic Im
prov
emen
tC
ityM
ain/
Wat
er
Cha
nge
Cen
terp
oint
Driv
e to
two-
way
traffi
c an
d ev
alua
te b
ike
lane
sPu
blic
Impr
ovem
ent
City
Cen
terp
oint
Driv
eC
onsi
der s
treet
tree
and
terr
ace
enha
ncem
ents
Publ
ic Im
prov
emen
tC
ityC
ente
rpoi
nt D
rive
Enha
nce
exis
ting
trans
it hu
bPu
blic
Impr
ovem
ent
City
Shop
ko B
lock
Inco
rpor
ate
addi
tiona
l par
king
for o
nsite
use
and
dow
ntow
n ar
eaPu
blic
Impr
ovem
ent
City
Shop
ko B
lock
Eval
uate
pot
entia
l for
roun
dabo
ut v
ersu
s si
gnal
ized
inte
rsec
tion
Publ
ic Im
prov
emen
tC
ityBr
iggs
/Chu
rch
Eval
uate
stre
et e
xtens
ion
betw
een
Stro
ngs
Aven
ue a
nd C
hurc
h St
reet
Publ
ic Im
prov
emen
tC
itySh
opko
Blo
ckRe
cons
truct
Wat
er S
treet
and
stre
ngth
en p
edes
trian
and
vis
ual
conn
ectio
nsPu
blic
Impr
ovem
ent
City
Sout
h Ri
verfr
ont
Real
ign
Firs
t Stre
et, S
econ
d St
reet
, Cen
terp
oint
Driv
e an
d W
ater
St
reet
inte
rsec
tion
Publ
ic Im
prov
emen
tC
itySo
uth
Rive
rfron
tRe
duce
unn
eede
d la
nes,
add
on-
stre
et p
arki
ng, a
dd b
ike
lane
s on
W
ater
Stre
etPu
blic
Impr
ovem
ent
City
Sout
h Ri
verfr
ont
Cre
ate
new
inte
rsec
tion
as in
itial
wes
tern
term
inus
of t
wo-w
ay p
air
Publ
ic Im
prov
emen
tC
ityC
lark
/Mai
nC
reat
e ga
tewa
y fe
atur
e at
Brig
gs S
treet
and
Chu
rch
Stre
etPu
blic
Impr
ovem
ent
City
/CVB
Brig
gs/C
hurc
h
Riv
erfr
ont/M
ain
Stre
et R
edev
elop
men
t
Tran
spor
tatio
n Im
prov
emen
ts
Pag
e 74
of
74