american girl case study & execution examples 1. flight: 2/25 - 3/31/13 (5 weeks) campaign...
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Streaming Screenshot 3TRANSCRIPT
American GirlCase Study & Execution Examples
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Flight: 2/25 - 3/31/13 (5 weeks)Campaign Objectives: • Drive moms and their daughters to American Girl store in five key markets during Spring Break• Better understand parents’ buying habits for their young daughters• Inform moms about American Girl and events taking place in the five marketsExecution:• Triton Streaming :30-second audio with companion banners geo and demo-targeted to W25-49• Leverage Triton Loyalty’s female-skewing member base by:
– Asking key questions about buying habits through the Triton survey engine– Triton Loyalty’s trivia feature forced users to engage with the American Girl site to answer
questions correctly and earn pointsResults:• Triton Streaming delivered in full against the target audience• American Girl captured key learnings about customer buying habit• User engagement with the American Girl site was created through trivia questions• American Girl has since utilized Triton Digital for:
– Columbus, OH Grand Opening– Summer Campaign (increased to 8 markets)– San Francisco, CA Grand Opening
Conclusion:• The combination of Triton Streaming and Triton Loyalty drives engagement and captures valuable
customer insights.
Case Study – American Girl
Streaming Screenshot3
4Trivia Example - NYC
5Survey Example - CHI
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Survey Results
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Results Trivia Survey Featured Links
0
4000
8000Total
Total
New York
Los A
ngeles
Chicago
Boston
Washington, DC
0200400600800
Trivia Engagements
Trivia En-gagements
New York
Los A
ngeles
Chicago
Boston
Washington, DC
050
100150200250
Featured Links Total Clicks
Featured Links Total Clicks