Enterprise Social Collaboration & InnovationStrategy & Implementation

Presented By

Karthik Chakkarapani

IT Director, Technology Solutions & Operations

American Hospital Association

www.aha.org

Agenda

About AHA

The Challenge

Strategy &Approach

Requirements & Selection Process

Demo

Architecture

Features & Business Value

Results – Business Use Cases

Adoption Strategies

American Hospital Association (AHA) is the National Organization that represents and serves all

types of hospitals, health care networks, and their patients and communities

Represents 5,000 hospitals, health care systems, networks & providers of care

Represents 12 personal membership groups that comprises 40K+ members.

Ensures members' perspectives and needs are heard & addressed in national health policy development, legislative

and regulatory debates, and judicial matters.

Is the voice of members in Washington, earning respect and attention from political, opinion leaders and the media.

Focus on federal relations, policy, and communications has resulted in a strong record of changing the thinking of

Congress and the executive branch.

Brings value in the form of service and leadership to the hospital field to promote a higher performing health

care delivery system.

Provides hospital leadership, professional development, performance improvement & excellence.

About AHA

Vision

A society of healthy communities, where all individuals reach their

highest potential for health

Mission

To advance the health of individuals and communities; the AHA leads, represents and

serves hospitals, health systems and other related organizations that are accountable to the

community and committed to health improvement

Values

People…Integrity…Leadership…Diversity…Collaboration…Excellence…Innovation

AHA’s Vision, Mission, Values

Who We Are? What We Do?

5

Trustees/Boards (CHG)

Developing excellence &

accountability in governance

Diversity in Leadership (IFD)

Expanding health care leadership

opportunities for ethnically,

culturally, and racially diverse

individuals

Nursing Leadership (AONE)

Shaping health care delivery

through innovative nursing

leadership

Hospital Professionals (PMGs)

Advancing professional

development and capacity

Information & Media (Health

Forum)

Helping leaders to advance

hospital strategy and performance

Hospital Operations (AHA Solutions)

Advancing the adoption of excellent

practices/solutions

R&D (HRET/HPOE)

Transforming health care through

research, education and

dissemination

Community Health (ACHI)

Strengthening community health &

delivery of community benefit

Physician Leadership Initiative (PLI)

Advancing excellence in patient care

Core Organizational

Functions & Services

Optimizing operational

effectiveness & efficiency

Information Technology

Finance, HR, Admin

Legal, Meetings, Travel

Advocacy & Member Relations

Policy leadership, federal relations,

communications & resource Center

Business Needs & Challenges

Improve & Increase Communication & Collaboration across the Organization

Provide New ways for a diverse group of AHA Business units & Employees with different Skills &

Expertise to Interact, Communicate, Collaborate & Share information and ideas efficiently

Foster Innovation & Creativity across the organization to attain Performance Excellence & Process

Improvements

Break-down Silos across business units and Tap collective intelligence to solve challenges

Facilitate Learning and Capture Knowledge on best practices, standards and methodologies

Discover People, Skills, Expertise and relevant Information quickly & easily

Manage & Collaborate on Projects & Initiatives effectively & efficiently

Provide a Central hub for Information Management, Aggregation & Delivery - Social tools,

Seamless integration to SaaS Apps with Single Sign-On, Shared Services, News & Updates, Events,

Calendar, Enhanced Security & IT Self-Service functions

Social Enterprise Success Factors

To become a true Social Enterprise,

Understand Social Media and make use of Social Networks such as Facebook & Twitter.

Create Enterprise Collaboration platforms for employees to collaborate & communicate.

Create Social Networks for Customers/Partners to understand their requirements better.

Develop and integrate Social Networks & Enterprise Collaboration platform with Enterprise Applications.

Monitor activities, conversations to drive Business Strategy, Decisions & Development.

Social Media Overview & Market

Social Media Revolution & Facts - 2011

Mission Control

Future = Mobile + Social

Strategy & Approach

Source: Enterprise 2.0, Andrew McAfee

Identify Current state and Future state

Clearly identify Business needs, Challenges & Value

Document Business Case – Costs, timelines, benefits expected,

technology footprint

Document Roadmap & Desired results

Management “Buy-In”

Pick & Implement the right ESSP solution that will be used

Implement “In-the Flow” process

Turn-off the Old Ways & Leverage “Ties”

Prepare for the Long Haul

Measure Progress and not “ROI”

Communicate & Educate

Market & show True Business Value – “What’s In It For Me”

Requirements & Selection Process

Vendor Requirements

SaaS based application

Public & Hybrid Cloud based model

Open Architecture – ability to connect and

integrate seamlessly with other websites,

applications, network security and 3rd party

widgets (iGoogle)

Market leader & pioneer with good product

strategy, roadmap & innovation

Ease of implementation & use, robust UI, less

training and support

Ease of product support and maintenance

High performance and ability to scale

Solution Requirements

Has *SLATES capabilities

Creates a sharing culture

Fosters creativity & innovation

Absolute confidence in the adoption rate

Fits the way people work

Aggregates information from many

sources

Low Total Cost of Ownership

One Single Sign-On

Less IT support & maintenance

Click here to see SaaS Vendor Selection Framework & Checklist* SLATES - Search, Links, Authoring, Tags, Extensions & Signals

Solution

Social Intranet & Collaboration

Platform

Effective Communication + Collaboration +

Interaction + Sharing Knowledge & Ideas

Process Improvement, Process Excellence, Break Down Silos, Creativity &

Innovation across the Organization

Leads to

Industry Award & Recognition

AHA was named the “2011 Laureate for The Computerworld

Honors Program” under the “Collaboration” category

2011 Honors Programs Laureates

The Computerworld Honors Program is recognized by the news media as an

award promoting positive social, economic and educational change through the

use of IT

Collaboration Architecture

Security Architecture

Demo

Click here to see the demo video

Collaboration Platform – Features & Business Value

Business Value

Discover colleagues and follow people who will be helpful to you

Accelerate and improve communication and collaboration among the people

and teams you work with

Share ideas and solutions

Harness innovation and creativity

Create a hub of information, ideas and expertise on important topics

Get a rich picture of the people behind the work

Bridge across silos and start conversations with ease

Effectively tap the collective intelligence of co-workers

Share quick updates with your team in a targeted way

Manage and collaborate on projects and initiatives

Single Sign-On to Enterprise Applications, IT Self-Service

Run queries against Enterprise Applications systems/data and collaborate on the

results

Features

Social Networking

Microblogging

Collaborative Groups

Distributed Spreadsheets

Dashboard

Wiki Workspaces

Collaborative Blogs

Desktop Application

Mobile Application

Application Connect

Single Sign-On

Intranet

Self-Service

Benefits & Process Improvements

Next & New Generation Social Intranet, Collaboration platform & Information Hub

Improved Communication, Collaboration & Interaction between Management & Employees

Achieved Effective & Efficient way for Strategy Alignment & Business Unit Initiatives

Provided Group Editing, Authoring, Broadcast, Collective Intelligence & Self-Organization

Provided quick & easy access to AHA’s knowledge base, resources, information, updates & events

Achieved Effective & Efficient way for Project Management, Collaboration & Communication

Increased Awareness of Strategy, Services, Support, Projects & Initiatives

Reduced Email Communication on Projects, News & Updates & Alerts

Fostered Innovation & Creativity across the organization and generated a lot of ideas/solutions

Nursing Leadership - Collaboration

Benefits & Business Value

Found relevant information faster and easier

Got additional resources & articles

Discovered people & expertise quickly

Formed a new group for collaboration

Information is now available & searchable \

Task force is on “Schedule”

Task Force

Explore how AONE can better meet the needs of

members from small, rural and critical access

hospitals and develop a plan to present to the board

Strategy Alignment & Initiatives

Benefits

Efficient Strategy Alignment to Projects

Dynamic & Automatic Strategic Mapping

Improved Communication, Collaboration &

Interaction among Management & Employees

Efficient Project Management Collaboration

Increased Employee awareness of Strategies & Goals

Find relevant information faster and easier

Share ideas, comments & solutions faster & easily

Fosters innovation & creativity to problems

Drive towards Organized Communication

Eliminate Email Communication

IT Service Management & Support

Benefits & Business Value

Direct communication between CIO, IT Teams,

Business Units & Employees

Improved Communication & Collaboration

Increased Employee awareness of IT Services &

Support available (Service Catalog – ITIL V3)

Seamless Access & SSO to SaaS Applications

Seamless integration to Box.Net & Delve (Video)

Find IT relevant Information & Updates faster

IT Self-Service, FAQs, Self-help Resources

Improved Customer Service & Satisfaction

Drive towards Organized Communication

Eliminated Email Communication

Adoption Strategies

Strong Commitment From Senior Management On a Continuous Basis

Identify Communication, Collaboration Challenges and Pain-points – Impact?

Identify & define lead Business Use Cases – Need, Value, Metrics etc

Identify and recruit energetic “Champions” & “Believers”

Do Road-shows, Hands-On Training, 101 sessions on Social Intranet (Facebook? Twitter? Blog? Social Media?)

Provide Seamless integration and Single Sign-On to critical SaaS applications

Publish News & Updates, Success stories and Use cases - “Go to” site

Review Analytics and do Continuous Improvements & Minor Enhancements at regular intervals

Listen…..Survey…..Measure…..Monitor…..Analyze……Implement…..Continue this Cycle

Don’t Give Up!!!! Keep the Momentum !!!

Enterprise Collaboration - Closing “Thoughts”

Share a “Knowledge” Cake & Get 2 better “Knowledge” Cakes + a few Chocolates in return

1990 Rule – 1 person creates an article, 9 people edit/update, 90 people view it

(Wikipedia Framework)

Resources

Contact Info

Thank You

Karthik Chakkarapani

IT Director, Technology Solutions & Operations

American Hospital Association

kchakkarapani@aha.org

http://www.linkedin.com/in/chakraj