American Red Cross: Fire Safety ?· American Red Cross: Fire Safety Poll July 27-29, 2015 ORC International…

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  • American Red Cross: Fire Safety Poll

    July 27-29, 2015

    ORC International CARAVAN Omnibus Surveys

    Report Date: August 13, 2015

  • Methodology

    2

    Survey Type Omnibus Study. The online omnibus study is conducted twice a week

    among a demographically representative U.S. sample of 1,000 adults 18

    years of age and older.

    Sample 1,120 adults comprising 557 men and 563 women 18 years of age and older.

    This includes an oversample of participants with incomes less than $35,000.

    Survey Date July 27-29, 2015

    Statistical

    Significance

    Throughout the report, an asterisk (*) will indicate that the difference is

    statistically significant at the 95% confidence level. Absence of any notation

    indicates directional, but not statistically significant differences.

  • 3

    Key Findings (1 of 2) Smoke Alarm:

    93% of homes have a smoke alarm and the number of homes with two or more fire alarms has increased 5%* in the

    past year.

    Almost 70% of homes have had a smoke alarm installed within the past 10 years with those who experienced a serious

    fire or know someone who died/was injured in a fire more likely* than other groups to have had an alarm installed.

    82% of homes have tested at least one alarm within the past year.

    Never made it a priority and I rent and its the landlords responsibility were the most cited reasons over the past two

    years for not having a smoke alarm.

    68% of total respondents have replaced smoke alarm batteries within the past 12 months.

    Accidents while cooking are the primary reason for alarms sounding.

    Home Fire:

    35% of total respondents believe it takes 2-3 minutes before a home is fully engulfed in flames (38% in 2014).

    65% of total respondents believe it will take at least five minutes (62% in 2014), with 21% of those stating it would take

    10 minutes or more (18% in 2014). All comparisons are directional.

    70% of total respondents feel confident they can escape their burning home in 2-3 minutes (only 56%* for homes with

    people with disabilities).

    The majority of respondents would call 9-1-1 and/or evacuate their home in case of a fire.

    Most respondents have not had a serious fire. Homes with children reported a lower* incidence of serious fires than

    other groups.

    Almost half of all respondents know someone who has lost a home or had significant damage in a home fire.

    41% of total respondents have an upper floor in their residence or live on an upper floor.

    Jumping out of a window and calling 9-1-1 continue to be the most cited responses if trapped on an upper floor.

    *Statistically significant at the 95% confidence level.

  • 4

    Key Findings (2 of 2)

    Actions:

    71% of households took at least one action, 7%* fewer than in 2014. Identifying multiple escape routes and

    replacing smoke alarm batteries were the most frequently* cited actions. Practicing fire drills at home was cited least*.

    80% of those who have practiced fire drills at home have done so within the past 12 months. More than half have

    practiced within the past 6 months.

    66% of households that have talked to children about what to do in case of a fire have done so within the past 12

    months. Homes that have had a serious fire are more likely* than any other group to have talked to children in past 12

    months.

    Most cited obstacles to preparedness include thinking well know what to do, not knowing where to start, and

    believing there will be plenty of time to evacuate.

    56% of respondents have taken one or more action, with using candles during a power outage being the most*

    frequently cited among all groups. This year, fewer* people are leaving home/falling asleep with an electrical

    appliance running, leaving matches in reach of a child, and deep frying turkeys close to dwelling.

    Parents state that young children are most capable* of recognizing the sound of a smoke alarm and getting to the

    family meeting place after evacuating.

    Parents are less sure* that their youngest child over the age of 3 could identify an alternate exit or evacuate without

    the help of an adult than they were last year.

    *Statistically significant at the 95% confidence level.

  • F1. Do you have a smoke alarm in your home?

    Base = Total respondents

    5

    Smoke Alarm: Presence of Alarm Ninety-three percent of homes have a smoke alarm.

    Have smoke alarm in home.

    94%

    6%

    0%

    20%

    40%

    60%

    80%

    100%

    Yes No

    95% 95% 98% 94%

    5% 5% 2% 6%

    0%

    20%

    40%

    60%

    80%

    100%

    Homes with children Homes with people with disabilities

    Have had serious fire Know someone who died/was injured in

    fire

    Yes No

    Total=1,120

    Children= 375

    Disability=186

    Fire=78

    Death/Injury=172

    2015 Base Size

    93%

    7%

    0%

    20%

    40%

    60%

    80%

    100%

    Yes No

    95% 92% 96% 92%

    5% 8% 4% 8%

    0%

    20%

    40%

    60%

    80%

    100%

    Homes with children Homes with people with disabilities

    Have had serious fire Know someone who died/was injured in

    fire

    2015

    2014

    TOTAL

  • F2. How many smoke alarms do you have in your home?

    Base = Have smoke alarm in home

    *Statistically significant at the 95% confidence level.

    6

    Smoke Alarm: Number of Alarms The number of homes with two or more fire alarms has increased 5%* in the past year.

    Number of smoke alarms in home.

    20%

    30%

    20%

    30%

    0%

    10%

    20%

    30%

    40%

    50%

    One Two Three More than three

    17%

    22% 26%

    19%

    30% 29%

    39% 36%

    18% 20%

    15% 16%

    35%

    30%

    20%

    29%

    0%

    10%

    20%

    30%

    40%

    50%

    Homes with children Homes with people with disabilities

    Have had serious fire Know someone who died/was injured in

    fire

    One Two Three More than three

    2015

    2014

    15%

    32%

    21%

    32%

    0%

    10%

    20%

    30%

    40%

    50%

    One Two Three More than three

    11% 14% 15%

    12%

    30% 29%

    38%

    28%

    19% 23%

    15%

    26%

    39%

    33% 31%

    33%

    0%

    10%

    20%

    30%

    40%

    50%

    Homes with children Homes with people with disabilities

    Have had serious fire Know someone who died/was injured in

    fire

    Total=1,042

    Children=356

    Disability=172

    Fire=74

    Death/Injury=157

    2015 Base Size

    TOTAL

  • F2A. To the best of your knowledge, was the smoke alarm(s) installed within the last 10 years?

    Base = Have smoke alarm in home

    *Statistically significant at the 95% confidence level.

    7

    Smoke Alarm: Installation Almost 70% of homes have had a smoke alarm installed within the past 10 years.

    Those that have experienced a serious fire or know someone who died/was injured in

    a fire are more likely* than other groups to have had an alarm installed within the past

    10 years.

    Smoke alarm installed within last 10 years

    69%

    18% 13%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Yes No Don't Recall

    74% 74%

    81%

    88%

    14% 16%

    9% 6%

    12% 10% 10% 6%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Homes with children

    Homes with people with disabilities

    Have had serious fire

    Know someone who died/was injured in fire

    Yes No Don't Recall

    Total=1,042

    Children= 356

    Disability=172

    Fire=74

    Death/Injury=157

    2015 Base Size

    New Question 2015

    TOTAL

  • F3. Which, if any, of the following statements have EVER applied to you?

    Base = Total respondents

    *Statistically significant at the 95% confidence level.

    8

    Smoke Alarm: Actions Taken Fifty-five percent of total respondents took at least one of the actions below, a decrease of

    5%* from last year. Fewer* people are living in homes with no smoke alarm. There has

    been a 12%* decrease in these behaviors in homes with people with disabilities.

    40%

    20%

    8% 7% 10%

    40%

    34%

    22%

    15% 11% 11%

    41%

    51%

    22% 20%

    15% 12%

    27%

    55%

    26% 29%

    22%

    10%

    23%

    48%

    24% 22%

    14% 12%

    25%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    Lived in home with no smoke alarm

    Disabled smoke alarm because of beeping or

    flashing light

    Removed batteries from smoke alarm for another

    device

    Ignored home smoke alarm when alarm

    sounded

    Disabled smoke alarm for some other reason

    None of these

    Total Homes w/children Homes w/people with disabilities Have had a serious fire Know someone who died/was injured in fire

    35%

    20%

    6% 6% 10%

    45%

    30% 28%

    8% 9% 8%

    43% 38%

    21%

    10% 11% 12%

    39%

    50%

    31%

    15% 10% 11%

    26%

    43%

    32%

    11% 9% 13%

    30%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    Lived in home with no smoke alarm

    Disabled smoke alarm because of beeping or

    flashing light

    Removed batteries from smoke alarm for another

    device

    Ignored home smoke alarm when alarm

    sounded

    Disabled smoke alarm for some other reason

    None of these

    2015

    2014

    Total=1,120

    Children= 375

    Disability=186

    Fire=78

    Death/Injury=172

    2015 Base Size

    Have taken the following actions

  • F3A. When was the last time you tested at least one of your smoke alarms to be sure it was working?

    Base = Have smoke alarm in home

    *Statistically significant at the 95% confidence level.

    9

    Smoke Alarm: Testing Eighty-two percent of homes have tested at least one alarm within the past year. Fifteen

    percent of homes that have experienced a serious fire have NOT tested their smoke

    alarm, an increase of 10%* from last year.

    25%

    40%

    14% 10% 11%

    30%

    42%

    10% 8%

    10%

    29%

    40%

    18%

    6% 8%

    32%

    42%

    15%

    6% 5%

    31%

    43%

    12%

    7% 6%

    0%

    10%

    20%

    30%

    40%

    50%

    Within past month Within past 6 months Within past year More than a year ago Have not tested smoke alarm

    Total Homes w/children Homes w/people with disabilities Have had a serious fire Know someone who died/was injured in fire

    Last tested at least one smoke alarm.

    2015 Base Size

    29%

    39%

    15%

    7% 11%

    31%

    37%

    16%

    6%

    11%

    36% 34%

    17%

    6% 7%

    31% 32%

    17%

    4%

    15%

    32%

    38%

    15%

    6% 8%

    0%

    10%

    20%

    30%

    40%

    50%

    Within past month Within past 6 months Within past year More than a year ago Have not tested smoke alarm

    Total=1,042

    Children= 356

    Disability=172

    Fire=74

    Death/Injury=157

    2015

    2014

  • F3B. When was the last time you replaced the batteries in your smoke alarm?

    Base = Have smoke alarm in home

    *Statistically significant at the 95% confidence level.

    10

    Smoke Alarm: Battery Replacement Sixty-eight percent of total respondents have replaced smoke alarm batteries within the past 12 months.

    Those that have experienced a serious fire were less* likely than other groups to have replaced batteries

    within the past 6 months.

    49%

    19%

    10%

    3%

    6%

    3%

    10%

    50%

    18%

    12%

    4% 6%

    2%

    7%

    51%

    17%

    13%

    5% 3% 2%

    9%

    44%

    24%

    10%

    6% 8%

    2%

    6%

    50%

    20%

    12%

    4% 4%

    1%

    9%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    Within last 6 months

    7-12 months ago 1-2 years ago 2+ years ago Never Have next gen alarm (w/10 yr

    battery)

    Don't recall

    Total Homes w/children Homes w/people with disabilities Have had a serious fire Know someone who died/was injured in fire

    Last replaced batteries in smoke alarm 2015 Base Size

    New Question 2015

    Total=1,042

    Children= 356

    Disability=172

    Fire=74

    Death/Injury=157

  • F4. For which, if any, of the following reasons do you not have smoke alarms in your home?

    Base = Do not have smoke alarm in home

    11

    Smoke Alarm: Excuses Never made it a priority and I rent and its the landlords responsibility were the most cited

    reasons over the past two years for not having a smoke alarm.

    0%

    20%

    40%

    60%

    80%

    Never made it a priority

    Rent and is landlord's

    responsibility

    Never felt need to install them

    Didn't have one growing up

    Can't afford smoke alarms

    Don't see the need for one

    Too hard to install

    Too noisy Don't think they would be effective

    Other

    Total Homes w/children Homes w/people with disabilities Have had a serious fire Know someone who died/was injured in fire

    Reason for not having smoke alarm in home 2015 Base Size

    0%

    20%

    40%

    60%

    80%

    Never made it a priority

    Rent and is landlord's

    responsibility

    Can't afford smoke alarms

    Too noisy Don't see the need for one

    Didn't have one growing up

    Never felt need to install them

    Don't think they would be effective

    Too hard to install

    Other

    Total =78

    Children=19

    Disability=15

    Fire=3

    Death/Injury=14

    2015

    2014

    Caution small base size

  • F19. Do you know how to silence your smoke alarm without removing the batteries?

    Base = Total respondents

    *Statistically significant at the 95% confidence level.

    12

    Smoke Alarm: Operation Eight percent fewer* homes with children know how to silence their smoke alarm than last

    year. Homes with children or people with disabilities are less* likely to know how to silence

    their alarm than other groups.

    56%

    28%

    16%

    0%

    20%

    40%

    60%

    80%

    Yes No Not Sure

    67% 67% 72%

    67%

    23% 18% 19%

    25%

    10% 15%

    9% 8%

    0%

    20%

    40%

    60%

    80%

    Homes with children

    Homes with people with disabilities

    Have had serious fire

    Know someone who died/was injured in fire

    Yes No Not Sure

    55%

    29%

    16%

    0%

    20%

    40%

    60%

    80%

    Yes No Not Sure

    59% 57%

    69% 66%

    29% 33%

    23% 29%

    12% 10% 8% 5%

    0%

    20%

    40%

    60%

    80%

    Homes with children

    Homes with people with disabilities

    Have had serious fire

    Know someone who died/was injured in fire

    2015

    2014

    Total=1,120

    Children= 375

    Disability=186

    Fire=78

    Death/Injury=172

    2015 Base Size

    TOTAL

    Know how to silence alarm

  • F17. Has your smoke alarm gone off within the past five years?

    Base = Total respondents

    13

    Smoke Alarm: Alarm Activity Fewer homes report having smoke alarms go off than last year (directional).

    Smoke alarm has gone off in past 5 years

    47% 53%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Yes No

    57% 64% 66% 64%

    43% 36% 34% 36%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Homes with children Homes with people with disabilities

    Have had serious fire Know someone who died/was injured in

    fire Yes No

    44%

    56%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Yes No

    52% 55% 58% 55%

    48% 45% 42% 45%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Homes with children Homes with people with disabilities

    Have had serious fire Know someone who died/was injured in

    fire

    2015

    2014

    Total=1,120

    Children= 375

    Disability=186

    Fire=78

    Death/Injury=172

    2015 Base Size

    TOTAL

  • F18. Why did your smoke alarm go off?

    Base = Smoke alarm has gone off in past five years.

    14

    Smoke Alarm: Reason for Alarm Sounding Accidents while cooking are the primary reason for alarms sounding, though are less* likely

    in homes with people with disabilities or those who have experienced a serious fire.

    Why smoke alarm went off

    (NOTE: Combined Other Reason and Dont Know categories in 2015. Other Reason was not a category in 2014.)

    84%

    8% 4% 10%

    0%

    20%

    40%

    60%

    80%

    100%

    Burned something while

    cooking

    Small fire in home/was able to extinguish

    Large fire/required fire

    department

    Don't know

    77% 75% 67%

    75%

    14%

    32%

    42%

    25%

    10%

    23%

    33%

    16% 13% 6% 6% 6%

    0%

    20%

    40%

    60%

    80%

    100%

    Homes with children Homes with people with disabilities

    Have had serious fire Know someone who died/was injured in

    fire

    While cooking Small fire/extinguished Large fire/fire dept Other reason/Don't know

    81%

    3% 2%

    18%

    0%

    20%

    40%

    60%

    80%

    100%

    Burned something while

    cooking

    Small fire in home/was able to extinguish

    Large fire/required fire

    department

    Other reason/ Don't know

    81% 73%

    68%

    83%

    4% 6% 10%

    4% 4% 5%

    22%

    4%

    13% 20%

    6% 10%

    0%

    20%

    40%

    60%

    80%

    100%

    Homes with children Homes with people with disabilities

    Have had serious fire Know someone who died/was injured in

    fire

    Total=497

    Children= 194

    Disability=103

    Fire=45

    Death/Injury=95

    2015 Base Size

    2015

    2014

    TOTAL

  • 17% 18%

    35%

    9%*

    13%

    8%

    19% 19%

    37%

    9% 10%

    6%

    20% 20%

    32%

    7%

    14%

    7%

    20% 19%

    33%

    7%

    14%

    7%

    19%

    24%

    33%

    6%

    15%

    3%

    0%

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