American Red Cross: Fire Safety ?· American Red Cross: Fire Safety Poll July 27-29, 2015 ORC International…

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<ul><li><p>American Red Cross: Fire Safety Poll </p><p>July 27-29, 2015 </p><p>ORC International CARAVAN Omnibus Surveys </p><p>Report Date: August 13, 2015 </p></li><li><p>Methodology </p><p>2 </p><p>Survey Type Omnibus Study. The online omnibus study is conducted twice a week </p><p>among a demographically representative U.S. sample of 1,000 adults 18 </p><p>years of age and older. </p><p>Sample 1,120 adults comprising 557 men and 563 women 18 years of age and older. </p><p>This includes an oversample of participants with incomes less than $35,000. </p><p>Survey Date July 27-29, 2015 </p><p>Statistical </p><p>Significance </p><p>Throughout the report, an asterisk (*) will indicate that the difference is </p><p>statistically significant at the 95% confidence level. Absence of any notation </p><p>indicates directional, but not statistically significant differences. </p></li><li><p>3 </p><p>Key Findings (1 of 2) Smoke Alarm: </p><p> 93% of homes have a smoke alarm and the number of homes with two or more fire alarms has increased 5%* in the </p><p>past year. </p><p> Almost 70% of homes have had a smoke alarm installed within the past 10 years with those who experienced a serious </p><p>fire or know someone who died/was injured in a fire more likely* than other groups to have had an alarm installed. </p><p> 82% of homes have tested at least one alarm within the past year. </p><p> Never made it a priority and I rent and its the landlords responsibility were the most cited reasons over the past two </p><p>years for not having a smoke alarm. </p><p> 68% of total respondents have replaced smoke alarm batteries within the past 12 months. </p><p> Accidents while cooking are the primary reason for alarms sounding. </p><p>Home Fire: </p><p> 35% of total respondents believe it takes 2-3 minutes before a home is fully engulfed in flames (38% in 2014). </p><p> 65% of total respondents believe it will take at least five minutes (62% in 2014), with 21% of those stating it would take </p><p>10 minutes or more (18% in 2014). All comparisons are directional. </p><p> 70% of total respondents feel confident they can escape their burning home in 2-3 minutes (only 56%* for homes with </p><p>people with disabilities). </p><p> The majority of respondents would call 9-1-1 and/or evacuate their home in case of a fire. </p><p> Most respondents have not had a serious fire. Homes with children reported a lower* incidence of serious fires than </p><p>other groups. </p><p> Almost half of all respondents know someone who has lost a home or had significant damage in a home fire. </p><p> 41% of total respondents have an upper floor in their residence or live on an upper floor. </p><p> Jumping out of a window and calling 9-1-1 continue to be the most cited responses if trapped on an upper floor. </p><p>*Statistically significant at the 95% confidence level. </p></li><li><p>4 </p><p>Key Findings (2 of 2) </p><p>Actions: </p><p> 71% of households took at least one action, 7%* fewer than in 2014. Identifying multiple escape routes and </p><p>replacing smoke alarm batteries were the most frequently* cited actions. Practicing fire drills at home was cited least*. </p><p> 80% of those who have practiced fire drills at home have done so within the past 12 months. More than half have </p><p>practiced within the past 6 months. </p><p> 66% of households that have talked to children about what to do in case of a fire have done so within the past 12 </p><p>months. Homes that have had a serious fire are more likely* than any other group to have talked to children in past 12 </p><p>months. </p><p> Most cited obstacles to preparedness include thinking well know what to do, not knowing where to start, and </p><p>believing there will be plenty of time to evacuate. </p><p> 56% of respondents have taken one or more action, with using candles during a power outage being the most* </p><p>frequently cited among all groups. This year, fewer* people are leaving home/falling asleep with an electrical </p><p>appliance running, leaving matches in reach of a child, and deep frying turkeys close to dwelling. </p><p> Parents state that young children are most capable* of recognizing the sound of a smoke alarm and getting to the </p><p>family meeting place after evacuating. </p><p> Parents are less sure* that their youngest child over the age of 3 could identify an alternate exit or evacuate without </p><p>the help of an adult than they were last year. </p><p>*Statistically significant at the 95% confidence level. </p></li><li><p>F1. Do you have a smoke alarm in your home? </p><p>Base = Total respondents </p><p> 5 </p><p>Smoke Alarm: Presence of Alarm Ninety-three percent of homes have a smoke alarm. </p><p> Have smoke alarm in home. </p><p>94% </p><p>6% </p><p>0% </p><p>20% </p><p>40% </p><p>60% </p><p>80% </p><p>100% </p><p>Yes No </p><p>95% 95% 98% 94% </p><p>5% 5% 2% 6% </p><p>0% </p><p>20% </p><p>40% </p><p>60% </p><p>80% </p><p>100% </p><p>Homes with children Homes with people with disabilities </p><p>Have had serious fire Know someone who died/was injured in </p><p>fire </p><p>Yes No </p><p>Total=1,120 </p><p>Children= 375 </p><p>Disability=186 </p><p>Fire=78 </p><p>Death/Injury=172 </p><p>2015 Base Size </p><p>93% </p><p>7% </p><p>0% </p><p>20% </p><p>40% </p><p>60% </p><p>80% </p><p>100% </p><p>Yes No </p><p>95% 92% 96% 92% </p><p>5% 8% 4% 8% </p><p>0% </p><p>20% </p><p>40% </p><p>60% </p><p>80% </p><p>100% </p><p>Homes with children Homes with people with disabilities </p><p>Have had serious fire Know someone who died/was injured in </p><p>fire </p><p>2015 </p><p>2014 </p><p>TOTAL </p></li><li><p>F2. How many smoke alarms do you have in your home? </p><p>Base = Have smoke alarm in home </p><p>*Statistically significant at the 95% confidence level. </p><p>6 </p><p>Smoke Alarm: Number of Alarms The number of homes with two or more fire alarms has increased 5%* in the past year. </p><p>Number of smoke alarms in home. </p><p>20% </p><p>30% </p><p>20% </p><p>30% </p><p>0% </p><p>10% </p><p>20% </p><p>30% </p><p>40% </p><p>50% </p><p>One Two Three More than three </p><p>17% </p><p>22% 26% </p><p>19% </p><p>30% 29% </p><p>39% 36% </p><p>18% 20% </p><p>15% 16% </p><p>35% </p><p>30% </p><p>20% </p><p>29% </p><p>0% </p><p>10% </p><p>20% </p><p>30% </p><p>40% </p><p>50% </p><p>Homes with children Homes with people with disabilities </p><p>Have had serious fire Know someone who died/was injured in </p><p>fire </p><p>One Two Three More than three </p><p>2015 </p><p>2014 </p><p>15% </p><p>32% </p><p>21% </p><p>32% </p><p>0% </p><p>10% </p><p>20% </p><p>30% </p><p>40% </p><p>50% </p><p>One Two Three More than three </p><p>11% 14% 15% </p><p>12% </p><p>30% 29% </p><p>38% </p><p>28% </p><p>19% 23% </p><p>15% </p><p>26% </p><p>39% </p><p>33% 31% </p><p>33% </p><p>0% </p><p>10% </p><p>20% </p><p>30% </p><p>40% </p><p>50% </p><p>Homes with children Homes with people with disabilities </p><p>Have had serious fire Know someone who died/was injured in </p><p>fire </p><p>Total=1,042 </p><p>Children=356 </p><p>Disability=172 </p><p>Fire=74 </p><p>Death/Injury=157 </p><p>2015 Base Size </p><p>TOTAL </p></li><li><p>F2A. To the best of your knowledge, was the smoke alarm(s) installed within the last 10 years? </p><p>Base = Have smoke alarm in home </p><p>*Statistically significant at the 95% confidence level. </p><p>7 </p><p>Smoke Alarm: Installation Almost 70% of homes have had a smoke alarm installed within the past 10 years. </p><p>Those that have experienced a serious fire or know someone who died/was injured in </p><p>a fire are more likely* than other groups to have had an alarm installed within the past </p><p>10 years. </p><p>Smoke alarm installed within last 10 years </p><p>69% </p><p>18% 13% </p><p>0% </p><p>10% </p><p>20% </p><p>30% </p><p>40% </p><p>50% </p><p>60% </p><p>70% </p><p>80% </p><p>90% </p><p>100% </p><p>Yes No Don't Recall </p><p>74% 74% </p><p>81% </p><p>88% </p><p>14% 16% </p><p>9% 6% </p><p>12% 10% 10% 6% </p><p>0% </p><p>10% </p><p>20% </p><p>30% </p><p>40% </p><p>50% </p><p>60% </p><p>70% </p><p>80% </p><p>90% </p><p>100% </p><p>Homes with children </p><p>Homes with people with disabilities </p><p>Have had serious fire </p><p>Know someone who died/was injured in fire </p><p>Yes No Don't Recall </p><p>Total=1,042 </p><p>Children= 356 </p><p>Disability=172 </p><p>Fire=74 </p><p>Death/Injury=157 </p><p>2015 Base Size </p><p>New Question 2015 </p><p>TOTAL </p></li><li><p>F3. Which, if any, of the following statements have EVER applied to you? </p><p>Base = Total respondents </p><p>*Statistically significant at the 95% confidence level. </p><p>8 </p><p>Smoke Alarm: Actions Taken Fifty-five percent of total respondents took at least one of the actions below, a decrease of </p><p>5%* from last year. Fewer* people are living in homes with no smoke alarm. There has </p><p>been a 12%* decrease in these behaviors in homes with people with disabilities. </p><p>40% </p><p>20% </p><p>8% 7% 10% </p><p>40% </p><p>34% </p><p>22% </p><p>15% 11% 11% </p><p>41% </p><p>51% </p><p>22% 20% </p><p>15% 12% </p><p>27% </p><p>55% </p><p>26% 29% </p><p>22% </p><p>10% </p><p>23% </p><p>48% </p><p>24% 22% </p><p>14% 12% </p><p>25% </p><p>0% </p><p>10% </p><p>20% </p><p>30% </p><p>40% </p><p>50% </p><p>60% </p><p>Lived in home with no smoke alarm </p><p>Disabled smoke alarm because of beeping or </p><p>flashing light </p><p>Removed batteries from smoke alarm for another </p><p>device </p><p>Ignored home smoke alarm when alarm </p><p>sounded </p><p>Disabled smoke alarm for some other reason </p><p>None of these </p><p>Total Homes w/children Homes w/people with disabilities Have had a serious fire Know someone who died/was injured in fire </p><p>35% </p><p>20% </p><p>6% 6% 10% </p><p>45% </p><p>30% 28% </p><p>8% 9% 8% </p><p>43% 38% </p><p>21% </p><p>10% 11% 12% </p><p>39% </p><p>50% </p><p>31% </p><p>15% 10% 11% </p><p>26% </p><p>43% </p><p>32% </p><p>11% 9% 13% </p><p>30% </p><p>0% </p><p>10% </p><p>20% </p><p>30% </p><p>40% </p><p>50% </p><p>60% </p><p>Lived in home with no smoke alarm </p><p>Disabled smoke alarm because of beeping or </p><p>flashing light </p><p>Removed batteries from smoke alarm for another </p><p>device </p><p>Ignored home smoke alarm when alarm </p><p>sounded </p><p>Disabled smoke alarm for some other reason </p><p>None of these </p><p>2015 </p><p>2014 </p><p>Total=1,120 </p><p>Children= 375 </p><p>Disability=186 </p><p>Fire=78 </p><p>Death/Injury=172 </p><p>2015 Base Size </p><p>Have taken the following actions </p></li><li><p>F3A. When was the last time you tested at least one of your smoke alarms to be sure it was working? </p><p>Base = Have smoke alarm in home </p><p>*Statistically significant at the 95% confidence level. </p><p>9 </p><p>Smoke Alarm: Testing Eighty-two percent of homes have tested at least one alarm within the past year. Fifteen </p><p>percent of homes that have experienced a serious fire have NOT tested their smoke </p><p>alarm, an increase of 10%* from last year. </p><p>25% </p><p>40% </p><p>14% 10% 11% </p><p>30% </p><p>42% </p><p>10% 8% </p><p>10% </p><p>29% </p><p>40% </p><p>18% </p><p>6% 8% </p><p>32% </p><p>42% </p><p>15% </p><p>6% 5% </p><p>31% </p><p>43% </p><p>12% </p><p>7% 6% </p><p>0% </p><p>10% </p><p>20% </p><p>30% </p><p>40% </p><p>50% </p><p>Within past month Within past 6 months Within past year More than a year ago Have not tested smoke alarm </p><p>Total Homes w/children Homes w/people with disabilities Have had a serious fire Know someone who died/was injured in fire </p><p>Last tested at least one smoke alarm. </p><p>2015 Base Size </p><p>29% </p><p>39% </p><p>15% </p><p>7% 11% </p><p>31% </p><p>37% </p><p>16% </p><p>6% </p><p>11% </p><p>36% 34% </p><p>17% </p><p>6% 7% </p><p>31% 32% </p><p>17% </p><p>4% </p><p>15% </p><p>32% </p><p>38% </p><p>15% </p><p>6% 8% </p><p>0% </p><p>10% </p><p>20% </p><p>30% </p><p>40% </p><p>50% </p><p>Within past month Within past 6 months Within past year More than a year ago Have not tested smoke alarm </p><p>Total=1,042 </p><p>Children= 356 </p><p>Disability=172 </p><p>Fire=74 </p><p>Death/Injury=157 </p><p>2015 </p><p>2014 </p></li><li><p>F3B. When was the last time you replaced the batteries in your smoke alarm? </p><p>Base = Have smoke alarm in home </p><p>*Statistically significant at the 95% confidence level. </p><p>10 </p><p>Smoke Alarm: Battery Replacement Sixty-eight percent of total respondents have replaced smoke alarm batteries within the past 12 months. </p><p>Those that have experienced a serious fire were less* likely than other groups to have replaced batteries </p><p>within the past 6 months. </p><p>49% </p><p>19% </p><p>10% </p><p>3% </p><p>6% </p><p>3% </p><p>10% </p><p>50% </p><p>18% </p><p>12% </p><p>4% 6% </p><p>2% </p><p>7% </p><p>51% </p><p>17% </p><p>13% </p><p>5% 3% 2% </p><p>9% </p><p>44% </p><p>24% </p><p>10% </p><p>6% 8% </p><p>2% </p><p>6% </p><p>50% </p><p>20% </p><p>12% </p><p>4% 4% </p><p>1% </p><p>9% </p><p>0% </p><p>10% </p><p>20% </p><p>30% </p><p>40% </p><p>50% </p><p>60% </p><p>Within last 6 months </p><p>7-12 months ago 1-2 years ago 2+ years ago Never Have next gen alarm (w/10 yr </p><p>battery) </p><p>Don't recall </p><p>Total Homes w/children Homes w/people with disabilities Have had a serious fire Know someone who died/was injured in fire </p><p>Last replaced batteries in smoke alarm 2015 Base Size </p><p>New Question 2015 </p><p>Total=1,042 </p><p>Children= 356 </p><p>Disability=172 </p><p>Fire=74 </p><p>Death/Injury=157 </p></li><li><p>F4. For which, if any, of the following reasons do you not have smoke alarms in your home? </p><p>Base = Do not have smoke alarm in home </p><p>11 </p><p>Smoke Alarm: Excuses Never made it a priority and I rent and its the landlords responsibility were the most cited </p><p>reasons over the past two years for not having a smoke alarm. </p><p>0% </p><p>20% </p><p>40% </p><p>60% </p><p>80% </p><p>Never made it a priority </p><p>Rent and is landlord's </p><p>responsibility </p><p>Never felt need to install them </p><p>Didn't have one growing up </p><p>Can't afford smoke alarms </p><p>Don't see the need for one </p><p>Too hard to install </p><p>Too noisy Don't think they would be effective </p><p>Other </p><p>Total Homes w/children Homes w/people with disabilities Have had a serious fire Know someone who died/was injured in fire </p><p>Reason for not having smoke alarm in home 2015 Base Size </p><p>0% </p><p>20% </p><p>40% </p><p>60% </p><p>80% </p><p>Never made it a priority </p><p>Rent and is landlord's </p><p>responsibility </p><p>Can't afford smoke alarms </p><p>Too noisy Don't see the need for one </p><p>Didn't have one growing up </p><p>Never felt need to install them </p><p>Don't think they would be effective </p><p>Too hard to install </p><p>Other </p><p>Total =78 </p><p>Children=19 </p><p>Disability=15 </p><p>Fire=3 </p><p>Death/Injury=14 </p><p>2015 </p><p>2014 </p><p>Caution small base size </p></li><li><p>F19. Do you know how to silence your smoke alarm without removing the batteries? </p><p>Base = Total respondents </p><p>*Statistically significant at the 95% confidence level. </p><p>12 </p><p>Smoke Alarm: Operation Eight percent fewer* homes with children know how to silence their smoke alarm than last </p><p>year. Homes with children or people with disabilities are less* likely to know how to silence </p><p>their alarm than other groups. </p><p>56% </p><p>28% </p><p>16% </p><p>0% </p><p>20% </p><p>40% </p><p>60% </p><p>80% </p><p>Yes No Not Sure </p><p>67% 67% 72% </p><p>67% </p><p>23% 18% 19% </p><p>25% </p><p>10% 15% </p><p>9% 8% </p><p>0% </p><p>20% </p><p>40% </p><p>60% </p><p>80% </p><p>Homes with children </p><p>Homes with people with disabilities </p><p>Have had serious fire </p><p>Know someone who died/was injured in fire </p><p>Yes No Not Sure </p><p>55% </p><p>29% </p><p>16% </p><p>0% </p><p>20% </p><p>40% </p><p>60% </p><p>80% </p><p>Yes No Not Sure </p><p>59% 57% </p><p>69% 66% </p><p>29% 33% </p><p>23% 29% </p><p>12% 10% 8% 5% </p><p>0% </p><p>20% </p><p>40% </p><p>60% </p><p>80% </p><p>Homes with children </p><p>Homes with people with disabilities </p><p>Have had serious fire </p><p>Know someone who died/was injured in fire </p><p>2015 </p><p>2014 </p><p>Total=1,120 </p><p>Children= 375 </p><p>Disability=186 </p><p>Fire=78 </p><p>Death/Injury=172 </p><p>2015 Base Size </p><p>TOTAL </p><p>Know how to silence alarm </p></li><li><p>F17. Has your smoke alarm gone off within the past five years? </p><p>Base = Total respondents </p><p> 13 </p><p>Smoke Alarm: Alarm Activity Fewer homes report having smoke alarms go off than last year (directional). </p><p>Smoke alarm has gone off in past 5 years </p><p>47% 53% </p><p>0% </p><p>10% </p><p>20% </p><p>30% </p><p>40% </p><p>50% </p><p>60% </p><p>70% </p><p>Yes No </p><p>57% 64% 66% 64% </p><p>43% 36% 34% 36% </p><p>0% </p><p>10% </p><p>20% </p><p>30% </p><p>40% </p><p>50% </p><p>60% </p><p>70% </p><p>Homes with children Homes with people with disabilities </p><p>Have had serious fire Know someone who died/was injured in </p><p>fire Yes No </p><p>44% </p><p>56% </p><p>0% </p><p>10% </p><p>20% </p><p>30% </p><p>40% </p><p>50% </p><p>60% </p><p>70% </p><p>Yes No </p><p>52% 55% 58% 55% </p><p>48% 45% 42% 45% </p><p>0% </p><p>10% </p><p>20% </p><p>30% </p><p>40% </p><p>50% </p><p>60% </p><p>70% </p><p>Homes with children Homes with people with disabilities </p><p>Have had serious fire Know someone who died/was injured in </p><p>fire </p><p>2015 </p><p>2014 </p><p>Total=1,120 </p><p>Children= 375 </p><p>Disability=186 </p><p>Fire=78 </p><p>Death/Injury=172 </p><p>2015 Base Size </p><p>TOTAL </p></li><li><p>F18. Why did your smoke alarm go off? </p><p>Base = Smoke alarm has gone off in past five years. </p><p> 14 </p><p>Smoke Alarm: Reason for Alarm Sounding Accidents while cooking are the primary reason for alarms sounding, though are less* likely </p><p>in homes with people with disabilities or those who have experienced a serious fire. </p><p>Why smoke alarm went off </p><p>(NOTE: Combined Other Reason and Dont Know categories in 2015. Other Reason was not a category in 2014.) </p><p>84% </p><p>8% 4% 10% </p><p>0% </p><p>20% </p><p>40% </p><p>60% </p><p>80% </p><p>100% </p><p>Burned something while </p><p>cooking </p><p>Small fire in home/was able to extinguish </p><p>Large fire/required fire </p><p>department </p><p>Don't know </p><p>77% 75% 67% </p><p>75% </p><p>14% </p><p>32% </p><p>42% </p><p>25% </p><p>10% </p><p>23% </p><p>33% </p><p>16% 13% 6% 6% 6% </p><p>0% </p><p>20% </p><p>40% </p><p>60% </p><p>80% </p><p>100% </p><p>Homes with children Homes with people with disabilities </p><p>Have had serious fire Know someone who died/was injured in </p><p>fire </p><p>While cooking Small fire/extinguished Large fire/fire dept Other reason/Don't know </p><p>81% </p><p>3% 2% </p><p>18% </p><p>0% </p><p>20% </p><p>40% </p><p>60% </p><p>80% </p><p>100% </p><p>Burned something while </p><p>cooking </p><p>Small fire in home/was able to extinguish </p><p>Large fire/required fire </p><p>department </p><p>Other reason/ Don't know </p><p>81% 73% </p><p>68% </p><p>83% </p><p>4% 6% 10% </p><p>4% 4% 5% </p><p>22% </p><p>4% </p><p>13% 20% </p><p>6% 10% </p><p>0% </p><p>20% </p><p>40% </p><p>60% </p><p>80% </p><p>100% </p><p>Homes with children Homes with people with disabilities </p><p>Have had serious fire Know someone who died/was injured in </p><p>fire </p><p>Total=497 </p><p>Children= 194 </p><p>Disability=103 </p><p>Fire=45 </p><p>Death/Injury=95 </p><p>2015 Base Size </p><p>2015 </p><p>2014 </p><p>TOTAL </p></li><li><p>17% 18% </p><p>35% </p><p>9%* </p><p>13% </p><p>8% </p><p>19% 19% </p><p>37% </p><p>9% 10% </p><p>6% </p><p>20% 20% </p><p>32% </p><p>7% </p><p>14% </p><p>7% </p><p>20% 19% </p><p>33% </p><p>7% </p><p>14% </p><p>7% </p><p>19% </p><p>24% </p><p>33% </p><p>6% </p><p>15% </p><p>3% </p><p>0% </