american red cross: fire safety poll€¦ · american red cross: fire safety poll july 27-29, 2015...

American Red Cross: Fire Safety Poll

July 27-29, 2015

ORC International CARAVAN® Omnibus Surveys

Report Date: August 13, 2015

Methodology

2

Survey Type Omnibus Study. The online omnibus study is conducted twice a week

among a demographically representative U.S. sample of 1,000 adults 18

years of age and older.

Sample 1,120 adults comprising 557 men and 563 women 18 years of age and older.

This includes an oversample of participants with incomes less than $35,000.

Survey Date July 27-29, 2015

Statistical

Significance

Throughout the report, an asterisk (*) will indicate that the difference is

statistically significant at the 95% confidence level. Absence of any notation

indicates directional, but not statistically significant differences.

3

Key Findings (1 of 2) Smoke Alarm:

• 93% of homes have a smoke alarm and the number of homes with two or more fire alarms has increased 5%* in the

past year.

• Almost 70% of homes have had a smoke alarm installed within the past 10 years with those who experienced a serious

fire or know someone who died/was injured in a fire more likely* than other groups to have had an alarm installed.

• 82% of homes have tested at least one alarm within the past year.

• ‘Never made it a priority’ and ‘I rent and it’s the landlord’s responsibility’ were the most cited reasons over the past two

years for not having a smoke alarm.

• 68% of total respondents have replaced smoke alarm batteries within the past 12 months.

• Accidents while cooking are the primary reason for alarms sounding.

Home Fire:

• 35% of total respondents believe it takes 2-3 minutes before a home is fully engulfed in flames (38% in 2014).

• 65% of total respondents believe it will take at least five minutes (62% in 2014), with 21% of those stating it would take

10 minutes or more (18% in 2014). All comparisons are directional.

• 70% of total respondents feel confident they can escape their burning home in 2-3 minutes (only 56%* for homes with

people with disabilities).

• The majority of respondents would call 9-1-1 and/or evacuate their home in case of a fire.

• Most respondents have not had a serious fire. Homes with children reported a lower* incidence of serious fires than

other groups.

• Almost half of all respondents know someone who has lost a home or had significant damage in a home fire.

• 41% of total respondents have an upper floor in their residence or live on an upper floor.

• Jumping out of a window and calling 9-1-1 continue to be the most cited responses if trapped on an upper floor.

*Statistically significant at the 95% confidence level.

4

Key Findings (2 of 2)

Actions:

• 71% of households took at least one action, 7%* fewer than in 2014. Identifying multiple escape routes and

replacing smoke alarm batteries were the most frequently* cited actions. Practicing fire drills at home was cited least*.

• 80% of those who have practiced fire drills at home have done so within the past 12 months. More than half have

practiced within the past 6 months.

• 66% of households that have talked to children about what to do in case of a fire have done so within the past 12

months. Homes that have had a serious fire are more likely* than any other group to have talked to children in past 12

months.

• Most cited obstacles to preparedness include thinking “we’ll know what to do”, not knowing where to start, and

believing there will be plenty of time to evacuate.

• 56% of respondents have taken one or more action, with ‘using candles during a power outage’ being the most*

frequently cited among all groups. This year, fewer* people are leaving home/falling asleep with an electrical

appliance running, leaving matches in reach of a child, and deep frying turkeys close to dwelling.

• Parents state that young children are most capable* of recognizing the sound of a smoke alarm and getting to the

family meeting place after evacuating.

• Parents are less sure* that their youngest child over the age of 3 could identify an alternate exit or evacuate without

the help of an adult than they were last year.


F1. Do you have a smoke alarm in your home?

Base = Total respondents

5

Smoke Alarm: Presence of Alarm Ninety-three percent of homes have a smoke alarm.

Have smoke alarm in home.

94%

6%

0%

20%

40%

60%

80%

100%

Yes No

95% 95% 98% 94%

5% 5% 2% 6%

0%

20%

40%

60%

80%

100%

Homes with children Homes with people with disabilities

Have had serious fire Know someone who died/was injured in

fire

Yes No

Total=1,120

Children= 375

Disability=186

Fire=78

Death/Injury=172

2015 Base Size

93%

7%

0%

20%

40%

60%

80%

100%

Yes No

95% 92% 96% 92%

5% 8% 4%

8%

0%

20%

40%

60%

80%

100%



fire

2015

2014

TOTAL

F2. How many smoke alarms do you have in your home?

Base = Have smoke alarm in home


6

Smoke Alarm: Number of Alarms The number of homes with two or more fire alarms has increased 5%* in the past year.

Number of smoke alarms in home.

20%

30%

20%

30%

0%

10%

20%

30%

40%

50%

One Two Three More than three

17%

22% 26%

19%

30% 29%

39% 36%

18% 20%

15% 16%

35%

30%

20%

29%

0%

10%

20%

30%

40%

50%



fire


2015

2014

15%

32%

21%

32%

0%

10%

20%

30%

40%

50%


11% 14% 15%

12%

30% 29%

38%

28%

19% 23%

15%

26%

39%

33% 31%

33%

0%

10%

20%

30%

40%

50%



fire

Total=1,042

Children=356

Disability=172

Fire=74

Death/Injury=157

2015 Base Size

TOTAL

F2A. To the best of your knowledge, was the smoke alarm(s) installed within the last 10 years?



7

Smoke Alarm: Installation Almost 70% of homes have had a smoke alarm installed within the past 10 years.

Those that have experienced a serious fire or know someone who died/was injured in

a fire are more likely* than other groups to have had an alarm installed within the past

10 years.

Smoke alarm installed within last 10 years

69%

18% 13%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Yes No Don't Recall

74% 74%

81%

88%

14% 16%

9% 6%

12% 10% 10% 6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Homes with children

Homes with people with disabilities

Have had serious fire

Know someone who died/was injured in fire

Yes No Don't Recall

Total=1,042

Children= 356

Disability=172

Fire=74

Death/Injury=157

2015 Base Size

New Question 2015

TOTAL

F3. Which, if any, of the following statements have EVER applied to you?



8

Smoke Alarm: Actions Taken Fifty-five percent of total respondents took at least one of the actions below, a decrease of

5%* from last year. Fewer* people are living in homes with no smoke alarm. There has

been a 12%* decrease in these behaviors in homes with people with disabilities.

40%

20%

8% 7% 10%

40%

34%

22%

15% 11% 11%

41%

51%

22% 20%

15% 12%

27%

55%

26% 29%

22%

10%

23%

48%

24% 22%

14% 12%

25%

0%

10%

20%

30%

40%

50%

60%

Lived in home with no smoke alarm

Disabled smoke alarm because of beeping or

flashing light

Removed batteries from smoke alarm for another

device

Ignored home smoke alarm when alarm

sounded

Disabled smoke alarm for some other reason

None of these

Total Homes w/children Homes w/people with disabilities Have had a serious fire Know someone who died/was injured in fire

35%

20%

6% 6% 10%

45%

30% 28%

8% 9% 8%

43% 38%

21%

10% 11% 12%

39%

50%

31%

15% 10% 11%

26%

43%

32%

11% 9% 13%

30%

0%

10%

20%

30%

40%

50%

60%

Lived in home with no smoke alarm

Disabled smoke alarm because of beeping or

flashing light

Removed batteries from smoke alarm for another

device

Ignored home smoke alarm when alarm

sounded

Disabled smoke alarm for some other reason

None of these

2015

2014

Total=1,120

Children= 375

Disability=186

Fire=78

Death/Injury=172

2015 Base Size

Have taken the following actions

F3A. When was the last time you tested at least one of your smoke alarms to be sure it was working?



9

Smoke Alarm: Testing Eighty-two percent of homes have tested at least one alarm within the past year. Fifteen

percent of homes that have experienced a serious fire have NOT tested their smoke

alarm, an increase of 10%* from last year.

25%

40%

14% 10% 11%

30%

42%

10% 8%

10%

29%

40%

18%

6% 8%

32%

42%

15%

6% 5%

31%

43%

12%

7% 6%

0%

10%

20%

30%

40%

50%

Within past month Within past 6 months Within past year More than a year ago Have not tested smoke alarm


Last tested at least one smoke alarm.

2015 Base Size

29%

39%

15%

7% 11%

31%

37%

16%

6%

11%

36% 34%

17%

6% 7%

31% 32%

17%

4%

15%

32%

38%

15%

6% 8%

0%

10%

20%

30%

40%

50%

Within past month Within past 6 months Within past year More than a year ago Have not tested smoke alarm

Total=1,042

Children= 356

Disability=172

Fire=74

Death/Injury=157

2015

2014

F3B. When was the last time you replaced the batteries in your smoke alarm?



10

Smoke Alarm: Battery Replacement Sixty-eight percent of total respondents have replaced smoke alarm batteries within the past 12 months.

Those that have experienced a serious fire were less* likely than other groups to have replaced batteries

within the past 6 months.

49%

19%

10%

3%

6%

3%

10%

50%

18%

12%

4% 6%

2%

7%

51%

17%

13%

5% 3% 2%

9%

44%

24%

10%

6% 8%

2%

6%

50%

20%

12%

4% 4%

1%

9%

0%

10%

20%

30%

40%

50%

60%

Within last 6 months

7-12 months ago 1-2 years ago 2+ years ago Never Have next gen alarm (w/10 yr

battery)

Don't recall


Last replaced batteries in smoke alarm 2015 Base Size

New Question 2015

Total=1,042

Children= 356

Disability=172

Fire=74

Death/Injury=157

F4. For which, if any, of the following reasons do you not have smoke alarms in your home?

Base = Do not have smoke alarm in home

11

Smoke Alarm: Excuses ‘Never made it a priority’ and ‘I rent and it’s the landlord’s responsibility’ were the most cited

reasons over the past two years for not having a smoke alarm.

0%

20%

40%

60%

80%

Never made it a priority

Rent and is landlord's

responsibility

Never felt need to install them

Didn't have one growing up

Can't afford smoke alarms

Don't see the need for one

Too hard to install

Too noisy Don't think they would be effective

Other


Reason for not having smoke alarm in home 2015 Base Size

0%

20%

40%

60%

80%

Never made it a priority

Rent and is landlord's

responsibility

Can't afford smoke alarms

Too noisy Don't see the need for one

Didn't have one growing up

Never felt need to install them

Don't think they would be effective

Too hard to install

Other

Total =78

Children=19

Disability=15

Fire=3

Death/Injury=14

2015

2014

Caution small base size

F19. Do you know how to silence your smoke alarm without removing the batteries?



12

Smoke Alarm: Operation Eight percent fewer* homes with children know how to silence their smoke alarm than last

year. Homes with children or people with disabilities are less* likely to know how to silence

their alarm than other groups.

56%

28%

16%

0%

20%

40%

60%

80%

Yes No Not Sure

67% 67% 72%

67%

23% 18% 19%

25%

10% 15%

9% 8%

0%

20%

40%

60%

80%

Homes with children




Yes No Not Sure

55%

29%

16%

0%

20%

40%

60%

80%

Yes No Not Sure

59% 57%

69% 66%

29% 33%

23% 29%

12% 10% 8% 5%

0%

20%

40%

60%

80%

Homes with children




2015

2014

Total=1,120

Children= 375

Disability=186

Fire=78

Death/Injury=172

2015 Base Size

TOTAL

Know how to silence alarm

F17. Has your smoke alarm gone off within the past five years?


13

Smoke Alarm: Alarm Activity Fewer homes report having smoke alarms go off than last year (directional).

Smoke alarm has gone off in past 5 years

47% 53%

0%

10%

20%

30%

40%

50%

60%

70%

Yes No

57% 64% 66% 64%

43% 36% 34% 36%

0%

10%

20%

30%

40%

50%

60%

70%



fire Yes No

44%

56%

0%

10%

20%

30%

40%

50%

60%

70%

Yes No

52% 55% 58% 55% 48% 45% 42% 45%

0%

10%

20%

30%

40%

50%

60%

70%



fire

2015

2014

Total=1,120

Children= 375

Disability=186

Fire=78

Death/Injury=172

2015 Base Size

TOTAL

F18. Why did your smoke alarm go off?

Base = Smoke alarm has gone off in past five years.

14

Smoke Alarm: Reason for Alarm Sounding Accidents while cooking are the primary reason for alarms sounding, though are less* likely

in homes with people with disabilities or those who have experienced a serious fire.

Why smoke alarm went off

(NOTE: Combined ‘Other Reason’ and ‘Don’t Know’ categories in 2015. ‘Other Reason’ was not a category in 2014.)

84%

8% 4% 10%

0%

20%

40%

60%

80%

100%

Burned something while

cooking

Small fire in home/was able to extinguish

Large fire/required fire

department

Don't know

77% 75% 67%

75%

14%

32%

42%

25%

10%

23%

33%

16% 13% 6% 6% 6%

0%

20%

40%

60%

80%

100%



fire

While cooking Small fire/extinguished Large fire/fire dept Other reason/Don't know

81%

3% 2%

18%

0%

20%

40%

60%

80%

100%

Burned something while

cooking

Small fire in home/was able to extinguish

Large fire/required fire

department

Other reason/ Don't know

81% 73%

68%

83%

4% 6% 10%

4% 4% 5%

22%

4%

13% 20%

6% 10%

0%

20%

40%

60%

80%

100%



fire

Total=497

Children= 194

Disability=103

Fire=45

Death/Injury=95

2015 Base Size

2015

2014

TOTAL

17% 18%

35%

9%*

13%

8%

19% 19%

37%

9% 10%

6%

20% 20%

32%

7%

14%

7%

20% 19%

33%

7%

14%

7%

19%

24%

33%

6%

15%

3%

0%

10%

20%

30%

40%

2 minutes 3 minutes 5 minutes 7 minutes 10 minutes Longer than 10 minutes

17%

21%

32%

12% 12%

6%

18%

23%

32%

10% 11%

6%

20% 23%

33%

9% 10%

6%

19%

26% 28%

15%

7% 5%

17%

23%

33%

12%

9% 6%

0%

10%

20%

30%

40%



F5. How long do you think it takes before a home is fully engulfed in flames and becomes inescapable?



15

Home Fire: Time to Engulf Home Thirty-five percent of total respondents believe it takes 2-3 minutes before a home is fully engulfed in

flames (38% in 2014).

Sixty-five percent believe it will take at least five minutes (62% in 2014), with 21% of those stating it would

take 10 minutes or more (18% in 2014). All comparisons are directional.

Time it takes to fully engulf home in flames

2015

2014

2015 Base Size

Total=1,120

Children= 375

Disability=186

Fire=78

Death/Injury=172

F6. How long do you think it would ACTUALLY take for everyone in your home to evacuate in the event of a fire?



16

Home Fire: Time to Evacuate Seventy percent of total respondents feel confident they can escape their burning home in 2-3

minutes (only 56%* for homes with people with disabilities).

Compared to last year, 17%* fewer respondents that experienced a serious fire believe they have

five or more minutes to evacuate.

41%

29%

20%

4% 3% 3%

37%

28%

22%

4% 5% 4%

23%

33%

27%

6% 5% 6%

45%

25%

15%

5% 4% 6%

39%

29%

20%

6% 3% 4%

0%

10%

20%

30%

40%

50%


Time it takes to evacuate home

42%

26%

21%

5% 4% 3%

40%

22% 26%

5% 4% 3%

25% 28% 29%

9% 5% 4%

35%

18%

35%

5% 5% 2%

35%

25% 26%

7% 7%

2%

0%

10%

20%

30%

40%

50%



2015

2014

2015 Base Size

Total=1,120

Children= 375

Disability=186

Fire=78

Death/Injury=172

F15. If there was a fire in your home, which, if any, of the following would you do?


17

Home Fire: Actions Would Take The majority of respondents would call 9-1-1 and/or evacuate their home in case of a fire.

80% 76%

39% 39% 38%

2% 1%

84%

73%

38% 38%

82%

0% 1%

74% 68%

39% 34%

44%

2% 0%

69% 69%

34% 41% 41%

2% 0%

77% 74%

34% 37%

46%

2% 0%

0%

20%

40%

60%

80%

100%

Call 9-1-1 Evacuate the home Find my pets then evacuate

Try to extinguish the fire

Wake up my child then evacuate

Other Don't know/Not sure


76% 72%

41% 40% 35%

1% 1%

74%

66%

39%

84%

31%

0% 1%

72% 66%

35% 40%

28%

1% 2%

65% 68%

36%

47%

37%

0% 0%

77%

67%

40% 45%

33%

0% 0%

0%

20%

40%

60%

80%

100%

Call 9-1-1 Evacuate the home Find my pets then evacuate

Wake up my child then evacuate

Try to extinguish the fire

Other Don't know/ Not sure

2015

2014

Total=1,120

Children= 375

Disability=186

Fire=78

Death/Injury=172

2015 Base Size

Would take the following actions in home fire

F20. Have you EVER experienced a fire in your home serious enough to cause you to evacuate your home?



18

Home Fire: Past Experience Most respondents have not had a serious fire. Homes with children reported a lower*

incidence of serious fires than other groups. Homes with people with disabilities reported

a 16%* decrease in serious home fires from 2014.

Have had a serious home fire

9%

90%

1% 0%

20%

40%

60%

80%

100%

Yes No Not Sure

15%

33%

22%

84%

67% 77%

1% 0% 2%

0%

20%

40%

60%

80%

100%

Homes with children



Yes No Not Sure

7%

91%

2%

0%

20%

40%

60%

80%

100%

Yes No Not Sure

12% 17% 20%

87% 81% 80%

1% 3% 1% 0%

20%

40%

60%

80%

100%



2015

2014

TOTAL

Total=1,120

Children= 375

Disability=186

Fire=78

Death/Injury=172

2015 Base Size

F21. Do you know anyone who has lost a home or had significant damage due to a home fire?



19

Home Fire: Lost Home / Significant Damage Almost half of all respondents know someone who has lost a home or had significant

damage in a home fire. As would be expected, that proportion is much higher* for homes

that experienced a serious fire or know someone who died/was injured in fire.

44% 52%

3%

0%

20%

40%

60%

80%

100%

Yes No Not Sure

49% 56%

76% 82%

49% 44%

22% 16%

3% 0% 2% 2%

0%

20%

40%

60%

80%

100%



Know someone who died/was injured in

fire

Yes No Not Sure

46% 52%

2%

0%

20%

40%

60%

80%

100%

Yes No Not Sure

49% 53%

78% 79%

48% 44%

22% 21%

2% 3% 0% 0% 0%

20%

40%

60%

80%

100%




fire

2015

2014

TOTAL

Total=1,120

Children= 375

Disability=186

Fire=78

Death/Injury=172

2015 Base Size

Know someone who lost home or had significant damage in home fire

F22. Do you know anyone who has been killed or injured in a home fire?



20

Home Fire: Someone Died or was Injured Sixteen percent of respondents report knowing someone who died or was injured in a fire,

compared to 18% last year. (directional). For homes with people with disabilities, this

number has decreased 11%* from last year.

10% 9%

80%

2% 0%

20%

40%

60%

80%

100%

Killed Injured No Not Sure

15%

27% 33%

58%

13% 20%

26%

52%

73%

56% 46%

0% 2% 4% 3% 0% 0%

20%

40%

60%

80%

100%

Homes with children



Know someone who died/ was

injured


9% 8%

82%

2%

0%

20%

40%

60%

80%

100%


12% 17%

33%

61%

9% 16% 15%

50%

79% 69%

56%

0% 2% 2% 1% 0% 0%

20%

40%

60%

80%

100%

Homes with children



Know someone who died/ was

injured

2015

2014

TOTAL

Total=1,120

Children= 375

Disability=186

Fire=78

Death/Injury=172

2015 Base Size

Know someone who has died or been injured in home fire

F7. What kind of dwelling do you live in?



21

Home Fire: Type of Home Forty-one percent of total respondents have an upper floor in their residence or live on an

upper floor (this drops to 25%* for homes having experienced a serious fire). Compared to

last year, more homes with someone with a disability (+13%*) or who know someone who

died/was injured (+20%*) live in a single-story dwelling or on the first floor.

Dwelling type.

48%

9%

31%

12%

0%

10%

20%

30%

40%

50%

60%

Single-story home

Multi-unit bldg on ground

floor

Multi-story home

Multi-unit bldg on upper floor

45% 44% 49%

42%

8% 7% 6% 12%

34%

40% 35% 36%

12% 8% 10% 10%

0%

10%

20%

30%

40%

50%

60%



fire

Single-story home Multi-unit bldg ground floor Multi-story home Multi-unit bldg upper floor

49%

10%

31%

10%

0%

10%

20%

30%

40%

50%

60%

Single-story home

Multi-unit bldg on ground

floor

Multi-story home

Multi-unit bldg on upper floor

52% 49%

54%

44%

9%

16% 21%

16%

33% 28%

19%

31%

7% 8% 6% 8%

0%

10%

20%

30%

40%

50%

60%




fire

2015

2014

TOTAL

Total=1,120

Children= 375

Disability=186

Fire=78

Death/Injury=172

2015 Base Size

F8. What would you do if your home was on fire, and you were trapped on an upper floor?

Base = Have upper floor


22

Home Fire: Trapped on Upper Floor Jumping out of a window and calling 9-1-1 continue to be the most cited responses if

trapped on an upper floor.

49% 48%

38%

19% 19%

6%

52% 50%

37%

24% 24%

4%

49%

62%

44%

23% 17%

3%

47%

61%

49%

25% 19%

0%

50% 57%

41%

28% 26%

1%

0%

10%

20%

30%

40%

50%

60%

70%

Jump out window Call 9-1-1 Use wet towel to block smoke and call 9-1-1

Use portable escape ladder

Use exterior fire escape Don't know


2015 Base Size

44% 45% 40%

14% 12% 7%

53%

39%

32%

14%

5% 8%

34%

50%

37%

20%

12%

4%

40% 44%

25%

16% 20%

0%

46% 52%

39%

20% 17%

5%

0%

10%

20%

30%

40%

50%

60%

70%

Jump out window Call 9-1-1 Use wet towel to block smoke and call 9-1-1

Use portable escape ladder

Use exterior fire escape Don't know

2015

2014

Total=454

Children= 149

Disability=66

Fire=20

Death/Injury=68

Actions taken if home on fire

F9. Which, if any, of the following apply to you?



23

Actions: Preparedness Efforts Seventy-one percent of households took at least one action, 7%* fewer than in 2014. Identifying

multiple escape routes and replacing smoke alarm batteries were the most frequently* cited

actions. Practicing fire drills at home was cited least*.

41%

33%

22% 18%

7%

29%

37% 33%

52%

24%

10%

21%

43% 40%

26% 26%

14% 17%

30% 28% 28%

17% 12%

24%

38% 38%

30% 26%

11%

19%

0%

10%

20%

30%

40%

50%

60%

Identified multiple escape routes

Replace smoke alarm batteries 2x year

Talked to children Identified family meeting place

Practice fire drills None of the above

Have taken the following actions

(NOTE: Test smoke alarms & installed next-gen/hard-wired smoke alarm omitted from QF9 on 2015 survey)

47%

40%

32%

19% 17% 16%

9%

22%

48%

40% 38%

45%

29%

21% 17%

13%

46% 41%

32%

21%

27% 28%

19%

10%

43%

49%

36%

27% 31%

26% 24%

6%

51% 51%

42%

28% 28% 27%

20%

8%

0%

10%

20%

30%

40%

50%

60%

Test smoke alarms

Identified multiple escape routes

Replace smoke alarm batteries 2x

year

Talked to children Identified family meeting place

Installed next-gen or hard-wired smoke alarm

Practice fire drills None of the above


2015

2014

2015 Base Size

Total=1,120

Children= 375

Disability=186

Fire=78

Death/Injury=172

F9A: When was the last time you practiced a fire drill with members of your household?

Base = Have practiced fire drill

24

Actions: Preparedness Efforts 80% of those who have practiced fire drills at home have done so within the past 12 months. More than

half have practiced within the past 6 months.

51%

29%

9%

1% 0%

10%

47%

43%

2% 0% 0%

8%

50%

38%

7%

0% 0%

5%

59%

41%

0% 0% 0% 0%

39%

52%

5%

0% 0%

4%

0%

10%

20%

30%

40%

50%

60%

70%

Within past 6 months 7-12 months ago 1-2 years ago 2-5 years ago More than 5 years ago

Don't recall


Total=78

Children=38

Disability=25

Fire=10

Death/Injury=18

2015 Base Size

New Question 2015

Caution small base size

Last time practiced fire drill

F9B: When was the last time you talked to your children about what to do in case of a fire?

Base = Have talked to children

*Statistically significant at the 95% confidence level. 25

Actions: Preparedness Efforts 66% of households that have talked to children about what to do in case of a fire have done so within the

past 12 months. Homes that have had a serious fire are more likely* than any other group to have talked

to children in past 12 months.

44%

22%

15%

9% 9%

49%

24%

16%

6% 5%

63%

11%

18%

4% 4%

62%

22%

16%

0% 0%

41%

20%

25%

11%

3%

0%

10%

20%

30%

40%

50%

60%

70%

Within past 6 months 7-12 months ago 1-2 years ago More than 5 years ago Don't recall


Total=248

Children=193

Disability=48

Fire=21

Death/Injury=52

2015 Base Size

New Question 2015

Last time talked to children

F10. What is keeping you from being more prepared?

Base = None of the items apply to the respondent/not fully prepared

26

Actions: Obstacles to Preparedness Most cited obstacles include thinking “we’ll know what to do”, not knowing where to start,

and believing there will be plenty of time to evacuate.

30%

23% 19% 18%

8%

2% 2% 2% 2%

13%

37%

22% 18%

21%

4% 2% 0% 4% 3%

19% 23%

14% 14% 14%

7% 8% 7%

0% 0%

21% 17%

33%

0% 0% 0% 0% 0% 0%

17%

33%

27% 27%

7%

13%

7%

0% 0%

13% 13%

0%

10%

20%

30%

40%

50%

60%

We'll know what to do

Will have plenty of time to evacuate

Don't know where to start

Not at risk Not important Can't access smoke alarms

in home

Won't be able to save myself

Too time consuming

Will scare my children

Other


Obstacles

(NOTE: ‘Other’ category was used in 2014. ‘None’ category was used in 2015.).

2015 Base Size

34%

18% 13% 13%

3% 2% 2% 1% 0%

36%

16%

31%

11%

17%

2% 2% 5% 3%

0%

40%

24% 22%

10% 7%

3% 0% 0% 0% 0%

44%

25%

16% 21%

8% 7% 4%

0% 0% 0%

46%

32%

11% 14% 15%

8% 4%

0% 0% 0%

32%

0%

10%

20%

30%

40%

50%

60%

We'll know what to do

Don't know where to start

Will have plenty of time to evacuate

Not at risk Not important Can't access smoke alarms

in home

Too time consuming

Will scare my children

Won't be able to save myself

None

2015

2014

Total =320

Children=79

Disability=31

Fire=19

Death/Injury=33

F16. Which, if any, of the following statements have applied to you within the last five years?


*Statistically significant at the 95% confidence level (comparison of 2014 to 2015).

27

Actions: Past Actions Taken Fifty-six percent of respondents have taken one or more action, with ‘using candles

during a power outage’ being the most* frequently cited among all groups. This year,

fewer* people are leaving home/falling asleep with an electrical appliance running,

leaving matches in reach of a child, and deep frying turkeys close to dwelling.

Total Children Disability Fire Death/ Injury

2014 2015 2014 2015 2014 2015 2014 2015 2014 2015

% % % % % % % % % %

Used candles for light during power outage* 33 36 32 39 31 41 28 32 38 36

Left food cooking unattended on stove 16 17 18 18 21 24 23 13 18 23

Plugged too many cords in electrical outlet 15 13 18 17 26 21 25 16 26 18

Left lights on live Christmas tree while leaving home 11 12 17 19 12 13 19 15 22 17

Fallen asleep with a candle burning 10 8 12 8 13 11 17 12 17 14

Used kerosene or other space heaters to heat home 6 6 9 7 13 10 13 13 12 8

Left home for any period of time with an electrical

appliance running 10 5* 14 7* 16 7* 20 13 19 10

Smoked cigarettes in bed 4 5 8 7 13 10 17 6 9 8

Used the gas stove to heat home 4 4 4 6 10 13 6 12 8 10

Fallen asleep with an electrical appliance running 6 3* 11 4* 11 6 11 6 19 6

Left matches or lighter within arm’s reach of a child 5 3* 13 5* 10 4* 16 2 12 5

Deep fried a turkey within 10 feet of dwelling 3 1* 5 2* 10 4* 11 4 7 3

None of these 42 44 37 35 22 29 21 31 24 30

Total =1,120

Children= 375

Disability=186

Fire=78

Death/Injury=172

2015 Base Size

F12. For children between the ages of 3 and 17 who are living with you, in which of the following age groups is the

YOUNGEST child OVER THE AGE OF 3?

Base = Have children age 0-17 in household

28

Actions - Children: Age Groups In households with children under age 17, 49% have a child age 7 or younger.

Age of children.

38%

27% 26%

8%

0%

10%

20%

30%

40%

50%

60%

70%

Between ages 3-7

Between ages 8-12

Between ages 13-17

All under age 3

58% 63%

52%

29% 28% 29%

6% 10%

13% 7%

0%

7%

0%

10%

20%

30%

40%

50%

60%

70%


Have had serious fire Know someone who died/was injured in fire

Between ages 3-7 Between ages 8-12 Betweeen ages 13-17 All under age 3

2015 Base Size

40%

27% 24%

9%

0%

20%

40%

60%

Between ages 3-7

Between ages 8-12

Between ages 13-17

All under age 3

37%

50% 43%

31% 30% 23% 23%

12% 17%

9% 9%

17%

0%

20%

40%

60%


Have had serious fire Know someone who died/was injured in fire

2015

2014

TOTAL/HAVE CHILDREN

Total/Children=375

Disability=67

Fire=44

Death/Injury=71

F13. Think for a moment about the YOUNGEST child over the age of 3 who is living in your home. For each of the

following, please indicate if it is something your youngest child over the age of 3 can or cannot do or if you are not sure.



29

Actions - Children: Ability to take Action (Can Do) Young children are most capable* of recognizing the sound of a smoke alarm and

getting to the family meeting place after evacuating. Fewer* children are able to

identify an alternate exit than last year.

Youngest child over age 3 CAN do this

Total/Children=340

Disability=61

Fire=40

Death/Injury=59

Can do this

Total /

Children Disability Fire Death/Injury

2014 2015 2014 2015 2014 2015 2014 2015

% % % % % % % %

Recognize the sound of our home smoke alarm 80 83* 71 76 67 68 65 77

Go to our family meeting place after evacuating 73 73* 67 66 55 65 63 67

Evacuate our home without the help of an adult 69 64 53 50 53 63 51 59

Wake up during the night and evacuate our home 67 64 54 66 55 69 51 61

Identify another way to leave a room if the doorway

is blocked 67 59* 50 53 53 61 59 59

2015 Base Size





30

Actions - Children: Ability to take Action (Cannot Do) More* young children can recognize the sound of a smoke alarm than last year. In

homes with someone with a disability, 19% more young children can identify an

alternate exit than reported in 2014.

Youngest child over age 3 CANNOT do this

Total/Children=340

Disability=61

Fire=40

Death/Injury=59

Cannot do this

Total /


2014 2015 2014 2015 2014 2015 2014 2015

% % % % % % % %

Evacuate our home without the help of an adult 18 15 37 25 33 17 36 23



is blocked 17 15 36 17* 33 11 27 14

Go to our family meeting place after evacuating 16 14 29 20 33 16 28 24

Recognize the sound of our home smoke alarm 14 9* 29 20 33 26 30 19

2015 Base Size





31

Actions - Children: Ability to take Action (Not Sure) Parents are less sure* that their youngest child over the age of 3 could identify an

alternate exit or evacuate without the help of an adult than they were last year.

NOT SURE if youngest child over age 3 can do this

Total/Children=340

Disability=61

Fire=40

Death/Injury=59

Not sure

Total /


2014 2015 2014 2015 2014 2015 2014 2015

% % % % % % % %


is blocked 15 25* 14 30 14 28 15 26

Evacuate our home without the help of an adult 13 21* 10 25 14 20 14 18


Go to our family meeting place after evacuating 11 14 4 14 12 19 10 10

Recognize the sound of our home smoke alarm 6 8 0 3 0 6 5 4

2015 Base Size

10% 10% 9%

0%

10%

20%

30%

40%

50%

60%

Disability Health Condition Elderly

F14. Does anyone living in your home have a disability, a health condition, or is elderly, impacting his or her ability to

evacuate in case of a fire?


32

Actions - Disability In 2015, 17%* of homes have an individual with a disability, a health condition, or who is

elderly, impacting their ability to evacuate in case of a fire, compared to 12% in 2014.

Have a disability, a health condition, or is elderly

11%

57%

26%

22%

11%

60%

31%

23%

9%

55%

20% 18%

0%

10%

20%

30%

40%

50%

60%

Home with children




Disability Health Condition Elderly

Total=1,120

Children=375

Fire=78

Death/Injury=172

2015 Base Size

Modified Question 2015

2014 Have a disability or health

condition.

12%

84%

4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Yes No Not Sure

TOTAL

F14A. Do you have a specific plan to help the person with a disability or health condition to evacuate the home or get to

safety within 2 minutes?

Base = Anyone in home has a disability or health condition that would impact his or her ability to evacuate in case of a

fire

33

Actions - Disability: Specific Plan for Evacuation Sixty-five percent of homes with someone who has a disability, health condition, or the

elderly have a specific plan for evacuation, 6% less than last year (directional).

Have specific plan to help person with disability or health condition

71%

23%

6%

0%

20%

40%

60%

80%

100%

Yes No Not Sure

83% 82% 78%

13% 18% 18%

4% 0% 4%

0%

20%

40%

60%

80%

100%

Home with children Have had serious fire Know someone who died/was injured in fire

Yes No Not sure

2015 Base Size

65%

24%

11%

0%

20%

40%

60%

80%

100%

Yes No Not Sure

76% 72% 75%

21% 25% 16%

3% 3% 10%

0%

20%

40%

60%

80%

100%

Home with children Have had serious fire Know someone who died/was injured in fire

2015

2014

TOTAL

Total/Disability=186

Children=67

Fire=31

Death/Injury=54

american red cross: fire safety poll€¦ · american red cross: fire safety poll july 27-29, 2015...

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