Americas Perspective

BRC ConferenceJanuary 29th – 30th,2009

John Kukoly Product Manager, Agri-Food

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Introduction

• John Kukoly• B. Sc. In Engineering• 20 + years experience in the food industry• Kraft – dairy operations• Ecolab – sanitation, food safety, engineering• ConAgra – thermal processing, meat processing,

confectionary• QMI – SAI Global – food safety and organic certification

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QMI-SAI Global

• QMI is North Americas oldest and largest certification body

• Purchased by SAI Global in 2008• Sister company to Efsis, also owned by SAI Global• Roots in ISO 9001; automotive, aerospace,

manufacturing, medical devices, most recently health care and food

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Presentation Objectives

•Overview of the Americas•Certification Bodies and auditing companies•Auditors•Technical Advisory Committee•BRC in the Americas

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The Americas - defined

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The Americas - Redefined

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Food safety perspective

20 years ago• In house expertise, and supplier auditing• Non-existent private label production• Regulation by inspection10 years ago• Third party inspections and audits• Commodity level private label• Little retail involvement in food safety• HACCP

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Perspective in the Americas

Currently…• Increased regulatory involvement• Globalization and private label• Public pressure • Increasing liability• FDA moving toward recognizing accredited third party

auditing• Beyond the food manufacturers

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Global Food Safety Initiativeand BRC

• GFSI provided the vehicle for entrance – Wal-Mart letter to suppliers December 2007 with ambitious timescales

• Mass confusion• Letters from retailers to their supply chain • Competitive marketing• Industry wide, Cargill to the National Restaurant

Association…• GFSI still misunderstood

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Food Safety – Current View

• Proprietary auditing– AIB, GFTC, Silliker, Steritech, NSF, Primus

• Second party auditing– Pepsi, Nestle

• Standards– BRC, SQF, ISO 22000

• Others– GMA-SAFE, HACCP, internal programs

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Auditor resources

• Different…– GFSI auditor standards– Industry segregation by product, officially– Management systems

• The same…– Food safety experience – Auditor management and calibration

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North American Technical Advisory Committee

for the BRC Food Standard

• Technical guidance• Complaint review• Strategic development of the standard• Awareness initiatives• Promotion

Wal-Mart, US Foodservice, Kraft, Del-Monte, NRA, McDonalds,Coca-cola…

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North American TAC - Outcomes

• Website upgrade• Guidance in managing the Americas market• Americas version of the standard (English)• Certification body co-operation group• Involvement of trade associations• Representation in the Americas• Upcoming meetings Atlanta, London, San Francisco

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Moving Forward

• Awareness– Retailers continue to specify– Requirements of the standard– Certification bodies

• Training– GFSI, and individual standards

• Materials– Obtaining the standard– Guidance documents– Approved providers

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BRC in the Americas

• Support – Work with trade associations– Co-market with CB’s– Enhance the website information

• Additional programs– Warehouse and distribution– Packaging suppliers– Consumer products

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BRC in the Americas

• Potential– Current market direction – the market is changing -

BRC is being seen as the front runner even though moving into a new market with established competition

– Supported by retailers (GFSI)– Support from trade associations (GFSI)– Desire on the part of customers to learn and adapt– A potential to create a truly global standard via the

Americas, both as a market, and as a driver into Asia.

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THANK YOU

Q&A

THANK YOU - Q&A