ames cloud computing fsti auto guard ado]

© Copyright IBM Corporation 2008

Cloud Computing – The Innovation Platform for a Smarter PlanetRobert AmesDirector, and Deputy CTOIBM Federal

April 7, 2023

2Smart is a dynamic infrastructure

Agenda• Pop Quiz• Why Cloud So Much So Fast? The Carrot and Stick• Just What Is Cloud Computing? • A Compelling Example of Workload Focus In Cloud• Standards And Interoperability• Thoughts To Get Started

2

3Smart is a dynamic infrastructure 3

An estimated 2 billion people will be on the Web by 2011 ...

… and a trillion connected objects – cars, appliances, cameras, roadways, pipelines – comprising the "Internet of Things."


For us to make sense of this new world, we must consider four critical questions

SmartWorkSmartWork

How can we work smarter supported

by flexible and dynamic

processes modeled for the new way people buy, live & work?

“Data is exploding and it’s in silos”

“New business & process demands ”

“Our resources are limited”

New Intelligence

New Intelligence

How can we take advantage of the

wealth of information

available in real time from a multitude of

sources to make more intelligent

choices?

I Need InsightI Need Insight I Need to Work Smart

I Need to Work Smart

“My infrastructure is inflexible and costly”

Dynamic Infrastructure


How do we create an infrastructure that drives down cost, is intelligent and secure, and is just as dynamic as today’s business

climate ?

I need to respond quickly

I need to respond quickly

Green & Beyond Green & Beyond

I Need Efficiency

I Need Efficiency

How do we drive greater efficiencies,

compete more effectively, and

respond more quickly by taking action now

on energy, the environment, and

sustainability?


Smarter oil fields

Smarter traffic

Smarter energy

The worldis also becoming smarter...

Smarter water management

Smarter food supply

Smarter architecture

Smarter disease prevention

Smarter healthcare

Smarter supply chain


A Crisis of Complexity. The Need for Progress is Clear.

85% idleIn distributed computing environments, up to 85% of computing capacity sits idle.

Explosion of information driving 54% growth in storage shipments every year.

1.5x

70¢ per $170% on average is spent on maintaining current IT infrastructures versus adding new capabilities.


What is Cloud Computing?

Banking

Retail

IT

Self-ServiceEconomies of ScaleTechnology Advancement

A user experience and a business model Standardized offerings Rapidly provisioned Flexibly priced Ease of access

An infrastructure management and services delivery method Virtualized resources Managed as a single large resource Delivering services with elastic scaling

Similar to Banking ATMs and Retail Point of Sale, Cloud is Driven by:

IBM® Computing on Demand

Secure Cloud Computing © 2009 IBM Corporation9

IT-as-a-Service can be segmented into three layers

Infrastructure-as-a-Service

Platform-as-a-Service

Software-as-a-Service

Servers Networking Storage

Middleware

Collaboration

Business Processes

CRM/ERP/HR

Industry Applications

Data Center Fabric

Shared virtualized, dynamic provisioning

Database

Web 2.0 ApplicationRuntime

JavaRuntime

DevelopmentTooling

Smart Business Development on

the IBM Cloud

Smart Business Development on

the IBM Cloud

Market Examples Examples

WorkloadFocus Will

Lead To Specialized

Slices Through

These Layers


SOA and SOI Next To Each Other

This is SOI & CloudFocus on Dynamic/Resilient

Infrastructure

You can have each without the other, but they are better together!

This is SOAFocus on Efficiency in Application

Development and Reuse tied to Business Process


Together, SOA and SOI (Cloud) Result in Truly Dynamic IT

Applications are:

Reused as appropriate

Decoupled

Easily composed

Conform to standards for interoperability

SOA Framework

SOI/Cloud Framework

The Cloud Infrastructure is:

Completely Virtualized

Continuously Optimized

Dynamically Responsive

Heterogeneous to Support Differing Workloads

Cloud Service Components:SaaSPaaSIaaS


An architectural model that includes standards based interfaces is key …

ServiceCreation & Deployment

Service Request & Operations

Service Provider

ServiceDefinition

Tools

ServicePublishing

Tools

ServiceFulfillment &Configuration

Tools

ServiceReporting &

Analytics

ServicePlanning

Role-basedAccess

Operational Support Systems (OSS)

Business Support Systems (BSS)

Infrastructure Services

Software Platform Services

Application, Process and Information Services

End Users,Operators

ServiceCatalog

OperationalConsole

Standards Based Interfaces



Cloud Services

Cloud Platform


Business Value

The evolution of cloud computing…

ConsolidateConsolidate ConsolidateConsolidate VirtualizeVirtualize VirtualizeVirtualizeCentralizeCentralizeCentralizeCentralize AutomateAutomateAutomateAutomate OptimizeOptimizeOptimizeOptimize

> > > >Organization Culture Governance

….requires an integrated and orchestrated approach.


An effective Cloud Computing deployment is built on a Dynamic Infrastructure and is highly optimized to achieve more with less….

=

CLOUD COMPUTING

Reduced Cost

…leveraging virtualization, standardization andautomation to free up operational budget for new investment.

VIRTUALIZATION +STANDARDIZATION AUTOMATION+ IncreasedFlexibility


15

Banks use automated teller machines to

improve service and lower cost

Manufacturers use robotics to improve

quality and lower cost

…Breakthroughs like these are enabled by service management systems

Operations have industrialized to become smarter

Telcos automate traffic through switches to assure service and

lower cost

© 2009 IBM Corporation

Enterprise Initiatives


....service sourcing and service value

Cloud Computing …

ORGANIZATION CULTURE GOVERNANCE

Flexible Delivery Model

Public …

• Service provider owned and managed.

• Access by subscription.• Delivers select set of

standardized business process, application and/or infrastructure services on a flexible price per use basis.

Private …

• Client owned and managed.

• Access limited to client and its partner network.

• Drives efficiency, standardization and best practices while retaining greater customization and control

Cloud Services

Cloud Computing

Model

.… Customization, efficiency, availability, resiliency, security and privacy

.…Standardization, capital preservation, flexibility and

time to deploy


Cloud Interconnections Public Cloud

Trusted Provider Cloud

• Federated Identity• ESB• Event Infrastructure• Data Pipe

Enterprise Data Center

On–premise Private Cloud

Dynamic InfrastructureService

Request & OperationsService Provider

ServiceCreation

ServiceDefinition

Tools

ServicePublishing

Tools

ServiceReporting &

Analytics

ServicePlanning

Role-basedAccess

Service Delivery Platform “Operational Support Systems (OSS)”


Infrastructure ServicesInfrastructure ServicesInfrastructure Services

Software Platform ServicesSoftware Platform ServicesSoftware Platform Services

Application/Business Process, Assembly and Information Services


End Users,Operators

ServiceCatalog

OperationalConsole

Stan

dard

s Bas

ed In

terf

aces

Cloud Services

Cloud Management Platform



Service Provider

ServiceDefinition

Tools

ServicePublishing

Tools

ServiceReporting &

Analytics

ServicePlanning

Role-basedAccess







End Users,Operators

ServiceCatalog

OperationalConsole

Stan

dard

s Bas

ed In

terf

aces

Cloud Services



Service Provider

ServiceDefinition

Tools

ServicePublishing

Tools

ServiceReporting &

Analytics

ServicePlanning

Role-basedAccess







End Users,Operators

ServiceCatalog

OperationalConsole

Stan

dard

s Bas

ed In

terf

aces

Cloud Services



Service Provider

ServiceDefinition

Tools

ServicePublishing

Tools

ServiceReporting &

Analytics

ServicePlanning

Role-basedAccess







End Users,Operators

ServiceCatalog

OperationalConsole

Stan

dard

s Bas

ed In

terf

aces

Cloud Services

Cloud Management PlatformService

Request & OperationsService Provider

ServiceDefinition

Tools

ServicePublishing

Tools

ServiceReporting &

Analytics

ServicePlanning

Role-basedAccess







End Users,Operators

ServiceCatalog

OperationalConsole

Stan

dard

s Bas

ed In

terf

aces

Cloud Services


Open Standards required


Dynamic Infrastructure Enterprise Information

Analytics

4 Emerging Areas of Focus Amongst Cloud Clients

Security


Enterprise concerns can be addressed through security, interoperability, integration and portability standards

Enterprise

Cloud to Enterprise

Across Cloud Approaches

Across vendors within a cloud approaches

Standards are lacking due to the emerging nature of the market. Vendors are either focused on innovation or trying to establish platform lock-in.

IaaSSaaS PaaS

Amazon Web SvcsJoyent

NirvanixXCalibreAkamai

Amazon Web SvcsJoyent

NirvanixXCalibreAkamai

SalesforceGmail

SalesforceGmail Google App Engine

Force.com Rails One

Azure

Google App Engine Force.com Rails One

Azure


Enterprise Cloud Customer Usage Models

1. End User to Cloud - Application running on the cloud with access for end-users

2. Enterprise to Cloud to End-user (Interoperability) - Applications running in the public cloud – access from employees and customers

3. Enterprise to Cloud (Integration) - Cloud application integrated with internal IT capabilities

4. Enterprise to Cloud to Enterprise (Interoperability) - Cloud application running in the public cloud and interoperates with partner applications (supply chain)

5. Enterprise to Cloud (Portability) - Cloud application running in the cloud – flexibility to move to a different cloud provider in the future or in-house

6. Private (intra) Clouds - Interoperability / integration within elements of a private cloud and between a private cloud and a traditional SOA environment


Adoption of Cloud Computing is Driven by Workload Analysis

High volume, low cost analyticsCollaborative Business Networks

Industry scale “smart” applications

Web infrastructure applicationsCollaborative infrastructure

Development and testHigh Performance Computing

TEST FOR STANDARDIZATON EXPLORE NEW WORKLOADS

EXAMINE FOR RISK

DatabaseTransaction processing

ERP workloads


Cloud leads to real savings…

= Reduced Cost

….allowing IBM to reinvest over $2M back into the TAP program to drive innovation

VIRTUALIZATION +STANDARDIZATION AUTOMATION+

IBM TAP:The Technology Adoption Program (TAP) is IBM's new model for managing technology to drive innovation for our internal transformation & growth

Hardware, labour & power savings reduced annual cost of operation by 83.8%

IncreasedFlexibility


Transformation efforts can start in any of 3 fundamental elements that combine to define an enterprise

•Quality centric transformations

•Cost/efficiency transformations

•Merger and Acquisitions

•Enterprise-wide reorganizations

•Package driven transformations, e.g. SAP

•Tower oriented transformations, e.g. technology oriented sourcing strategies

IBM® Computing on Demand

Secure Cloud Computing © 2009 IBM Corporation25

FutureAvailable

New cloud deployment offerings

Smart Business on the IBM Cloud

Smart Business Cloud

Smart Business Systems

Standardized services on the IBM Cloud

Pre-integrated, workload optimized systems

Private cloud services, behind your firewall, built and/or managed by

IBM

Lotus Live

Analytics

IBM CloudBurst*

Smart Business Test Cloud

Smart Business Development & Test

on the IBM Cloud

Smart Business Desktop Cloud

Smart Business Desktop on the

IBM Cloud

Information Protection

Services; Computing on Demand

Smart Business for SMB (backed by the

IBM cloud)

IBM CloudBurst

Scale out File Services

Analytics Collaboration Development and Test

Desktop and Devices

Infrastructure (compute /

storage)

BusinessServices

Analytics

*May be hosted in IBM CoD Cloud Center


Agenda• Pop Quiz• Why Cloud So Much So Fast? The Carrot and Stick• Just What Is Cloud Computing? • A Compelling Example of Workload Focus In Cloud• Standards And Interoperability• Thoughts To Get Started

26


Thank you!

Additional Resources:•IBM On A Smarter Planet•IBM On Cloud Computing•Open Cloud Manifesto•Open Cloud Manifesto Cloud Use Case Paper•Robert Ames on LinkedIn•Robert Ames on Facebook

http://www.ibm.com/ibm/ideasfromibm/us/smartplanet/index.shtml?ca=agus_brsplp2-20090227&me=vanity&met=spvan&re=spvan&s_tact=106aw01w&cm_mmc=agus_brsplp2-20090227-106aw01w-_-p-_-spvan-_-spvan

http://www.ibm.com/ibm/cloud/

http://www.opencloudmanifesto.org/

http://www.scribd.com/doc/18172802/Cloud-Computing-Use-Cases-Whitepaper

http://www.linkedin.com/in/robertoames

http://www.facebook.com/robertoames

Phased Approach for Delivering Cloud Phased Approach for Delivering Cloud ComputingComputing

Infrastructure as a Service (IaaS)

Platform as a Service (PaaS)

Softwareas a Service (SaaS)

Security

Procurement

Target Availability

Target Apps

Phase 1 Phase 2 Phase 3

TARGET AVAIL: Sep 2009

TARGET AVAIL: Sep 2009

TARGET AVAIL: Aug 2009

Low-Impact FISMA Security

Advantage, BPA

Aug – Oct 2009

Light-weight collaboration & productivity tools and basic infrastructure / platform

Low and Medium Impact FISMA Security

Smart-Buy, BPA, Directed RFP

Nov 2009 – Feb 2010

Rich productivity tools, enhanced platform capabilities

Low , Medium an d High Impact FISMA Security

Mar – Jun 2010

Enterprise Applications in the cloud and integration services

Cloud Delivery Models

Commercially Available Public Clouds

Public and Outsourced Private Clouds Private and Hybrid Clouds

TARGET AVAIL: Feb 2010

TARGET AVAIL: Jan 2010

TARGET AVAIL: Nov 2009

TARGET AVAIL: Mar 2010

TARGET AVAIL: Apr 2010

TARGET AVAIL: Jun 2010

Smart-Buy, BPA, Directed RFP

2929

29Cloud

ServiceDescription

NBC Launch

SaaS(NBC Apps)

Business software applications

delivered over the Internet, available

on-demand, and typically run from

within a web browser.

Q1 2010

(ongoing)

PaaS(NBC Stage)

A full software development pipeline

and hosting environment available

as a service over the Internet.

Applications are built to run on a

specific PaaS platform.

Q4 2009

(phased)

IaaS(NBC Grid)

Computer infrastructure such as

compute, memory, storage,

database, and network purchased as

a block and delivered over the

Internet. IaaS resources are able to

scale easily according to demand.

Q4 2009

(phased)

Authentication

(NBC Auth)

Allows authentication between

applications in NBC’s Cloud product

suite to occur seamlessly and links

back to an agency’s internal

directory services infrastructure.

Q4 2009

• Enterprise: NBC’s very large enterprise application install base provides sufficient scale to ensure competitive unit pricing.

• Customer Service: NBC’s approach to meeting the needs of customers has earned it an ISO-9001 certification.

• Performance: NBC’s commitment to service level performance provides full transparency and reporting.

• Security: NBC’s defense in depth security architecture meets all Federal security requirements including FISMA and PII.

• Virtualization: NBC has implemented virtualized z-Linux and X86 environments.

• SOA: NBC has embraced SOA for an integrated and accessible SaaS approach.

The National Business CenterThe National Business CenterCloud ServicesCloud Services



30

Cheaper and fasterCheaper and faster –– standard platformstandard platforms

Common use – things you don’t have to do yourselfCommon use – things you don’t have to do yourself

Cost –Cost – fewer data centersfewer data centers

Time to deploy – self-provisioningTime to deploy – self-provisioning

Agility –Agility – operating dollars, not investmentoperating dollars, not investment

Security –Security – certified & accredited platformscertified & accredited platforms

Defense in Depth

NetOps Visibilityand Reporting

Policy-BasedEnterprise

Management

Next GenerationOperations

Support System

Extensions

DECC

Efficiency ImperativeEfficiency Imperative


Mapping of workloads to architectural affinity

Lower Gain From External Clouds

Higher Gain From External Clouds

Lower Pain To Cloud DeliveryHigher Pain To

Cloud Delivery

Collaboration

Transactional Content

SME ERP

LE ERP

On-LineStorage

Web2.0

ApplicationDev’t.

DB MigrationProjects

DataArchive

SituationalApps

Web Scale Analytics

[Enterprise Data]

“DB-Centric” Architecture“Content-Centric” Architecture“Loosely Coupled” Architecture

Storage and Data Integration Architecture

Dep’t. BI

ApplicationTest

ames cloud computing fsti auto guard ado]

Documents

agenda pop

directed rfp

service definition

service publishing

operations

standards

service reporting

cloud servicesapplicationbusiness