YOU

Consumer Trends

Wave 17 (2012)

Wave 15Wave 13Wave 10Wave 7 (2008)

62%

64%

66%

68%

70%

72%

74%

76%76%

74%

72%

67%

72%

Put Time Aside

Wave 17 (2012)

Wave 15

Wave 12

Wave 9 (2009)

0% 10% 20% 30% 40% 50% 60% 70%

66%

64%

45%

44%

Enjoy Receiving

Wave 17 (2012)Wave 15Wave 12Wave 9 (2009)40%

45%

50%

55%

60%

65%

70%

65%

58%59%

49%

Relevance of Direct Mail

Wave 17 (2012)Wave 15Wave 12Wave 9 (2009)50%

52%

54%

56%

58%

60%

62%

64%

66%

68%67%

65%64%

55%

DM is useful to find out about products/services

Source: Business Waves, Amárach Research 2008-2012

656%Return on

Quantity 1,220Spend €659Return €4,980investment