amimc v 19 event management 59

8/2/2019 AMIMC v 19 Event Management 59

1/59

UNIT I

TypesPlanningProduction


2/59

A public assembly for the

purpose of celebration,education, marketing orreunion

CLASSIFIED ON SIZE, TYPE ANDCONTEXT


3/59

SOCIAL / LIFE

CYCLE: Birthdayparty, Hen / Stagparty, Graduation

day, Bachelor'sparty,Engagement,

Wedding,


4/59

EDUCATION ANDCAREER: likeeducation fair,

job fair,workshop,seminar,debate, contest,

competition


5/59

ENTERTAINMENT:

like Fairs,Festivals, Awardfunctions

Celebrity nights,Beauty Pageants,

Jewelry shows,

Stage shows


6/59

POLITICAL: likePoliticalprocession,

Demonstration, Rally,PoliticalFunctions


7/59

CORPORATE: likeMICE (Meetings,Incentives,Conferences,

Exhibitions), productlaunches, roadshows, buyer-seller

meet


8/59

RELIGIOUS: likeFestivals / Fairs,Processions, Katha,

Pravachan,FUND RAISING/

CAUSE RELATED

Any event can beturned into a fundraising or causerelated event. E.g.: -auctions


9/59

PRODUCT LAUNCHESAnnouncing the

product and placingit in the market

Interactive eventsExclusive party for

select loyalistsWillingness to risk a

novel approach


10/59

THREE CHANGES INFASHION

1.Domestic fashion

gurus2.World fashion

reaching Indian

shores3.Indian fashion

designers in the

west


11/59

THE WORLD OF

MUSICShows go packedElaborate logistics

Revenue fromsponsorships andticket sales

High security


12/59

THE PASSION OFSPORT

Integral part ofsociety

Start of planning

is a function oflevel

100s of people

involved


13/59

Organizationalskills

Technicalknowledge

PublicrelationsSellingAdvertisingCatering

DecorGlamour identityHuman relationsData on Laws and

licensesRisk managementStudy of mediaLogistics


14/59

1. WHY? To enhance your company's

brand image? To increase company's sales? To promote your client's

products / services?


15/59

2. WHAT? Event Name? Event Theme? Event Profile? Guest Profile?

Service Providers? [DJ, anchor,florist, videographer,photographer, make up artist,

performers, decorator, models,


16/59

2. WHAT? (Continued) Food & Beverage Menu Type of Entry? (Ticket, Pass,

Invitation) Entry Fee? Event Highlights? Event Budget?

Obligations? (Dress code?)


17/59

3. WHEN? Target audience convenience /

availability Preferably weekends No clash with other bigger

events


18/59

4. WHO? Organizers? Sponsors?

Partners? Clients? Target audience? (Strength will

be a parameter for several


19/59

5. WHERE? Audience Size

Audience Status Audience

Convenience

Climatic conditions


20/59

6. HOW?

Event Marketing? Event Production?


21/59

FIVEFIVESTEPSSTEPS

DO EVENT

ANALYSISPREPARE EVENT PLAN

TEST MARKET

ORGANISERS, SPONSORS, CLIENTS

EVENT CALENDAR


22/59

FIELDSEvent Quality, Attendees,

Technical, Infrastructure,Procurement, Logistics,Forward / Reverse Information,

Risk, Security, Team handling,


23/59

1. Signage: regular /electronic & Front / backlit

2. LED Display

3. Mobile LED4. Projectors5. Moving Display Units

6. Canopy


24/59

HOARDINGS1.Front lit / Backlit2.Single sided / double

sided

3.Painted4.Poster5.Mono pole

6.Tri-Vision


25/59

1. GUEST SIZE

Size should be just right: Toosmall = discomfort; Too large =expensive

R S V P Better to call up each guest


26/59

2. AUDIENCESTATUS

The venue

MUSTmatchtheir socialstatus


27/59

3. AUDIENCE CONVENIENCE Location Noise ) Check

the Pollution)

neighborhood

Level of hygiene


28/59

4. CLIMATIC CONDITIONS Open air during monsoon /

winter Choose indoors where

possible

Sometimes indoors may evencost less Outdoors allows noise to

travel


29/59

5. VENUE HISTORY Number of past events Staff quality Premises must workfor

you


30/59

1. Pre and Post shipmentservices

2. Liaison with Govt. andorganizations.

3. Cargo import / exportdocumentation

4. ar o warehousin and


31/59

7. Multimodal transportation8. Custom shipping and other

clearances.9. Procurement and resource

management

10.Risk management planOUTSOURCED LOGISTICS


32/59

UNIT II

RiskManagementStress

Management


33/59

Current size of the eventmanagement industry in India isabout Rs 800 crore

Four broad categories: Leisure,

cultural, personal andorganizational.

Industry at a nascent stage and

extremely unorganized


34/59

Rising household incomesCompany incomesCorporate awards and

conferencesTelevision eventsSports eventsReality shows


35/59

Possibility of the actual outcomebeing different from the

expected outcome

DOWNS

IDE

POTE

NTIAL:p

ossib

ility

ofactu

albeing

adve

rseto

expect

ed

results

.

UPSID

EPOTEN

TIAL:

possibilityofactual

bein

gbetterthan

expectedresults..


36/59

CERTAINTY: 100% probability of thehappening or nonhappening of an

event RISK: number of specific, probableoutcomes, but it is not certain as towhich one of them will actually happen

UNCERTAINTY even probable outcomes


37/59

PERIL is a cause of lossHAZARD increases possibility of

a loss or occurrence of anundesired event

Fire is aperil thatmay causeloss.

Inappropriate wiring is ahazard

Risk is thepossibility ofthis loss

EXAMPLE


38/59

SOURCES OF RISK


39/59

ANYTHING CAN GOWRONG

Power failureEquipment failureMedical emergencyBrawlStampedeFireSponsorship

withdrawal

Done

atevery

stag

e

ofthe

event


40/59

ASSOCIATED WITHHuman resource, Finance,Marketing, Qualitymanagement, Attendees, Food

and Beverages management,Programs, Technicalmanagement, Infrastructure,

Logistics, Procurement, Team


41/59

STEP 1:Identify those elements /

activities which carry a riskSTEP 2:Identify risks associated witheach element / activity

EXAMPLECargo loss = logistics managementData loss = information

management


42/59

STEP 3:Determine consequencesseverityELEMENT RISK POSSIBILIT

Y

SEVERITY

InformationManagement

Data loss Low Very High

Data theft High High

Datacorruption

Very High Very High


43/59

STEP 4:

Risk Prioritization: Risks withhigh severity of theconsequences should be handled

first


44/59

STEP 5:

Formulate and implement riskstrategies

Risk Avoidance

Avoid those elements andactivities which could carry arisk

Risk Retention


45/59

STEP 5:Formulate and implement risk

strategies

Risk TransferTransfer the risk to a third party

Risk Reduction

Developing an effective


46/59

STEP 6Monitor risks periodically toupdated or review strategies


47/59

Moderate stress is necessary foroptimum results

Prolonged stress can create

three types of individualproblems

PhysiologicalPsychological


48/59

A Contract is an agreementenforceable by law.An Agreement is a promise or

set of promises


49/59

Parties must be legally

competent to enter into acontract

Made on the free will of the

partiesFREE WILL: WITHOUTThreats or physical forceAny undue influence


50/59

The contract containsconsideration i.e. benefits anddetriments)

The objects and consideration inthe contract are not lawful

either wholly or in parts


51/59

Makes things simpler for the

finance department and allcoordinators

Calendar software with

reminder alerts


52/59

1. Event Manager /Planner

2. Event Coordinator3. Information

Manager4. Logistic Manager

5. Security Manage


53/59

1. Determine the extent to which

event and advertisingobjectives have been achievedNOT IMPORTANT How much people enjoyed the

event


54/59

2. Get feedback from clients/target audience

Exit pass can have the feedbackformRANKING FOR Hospitality Catering Transportation Management Staff behavior

Management Staff Services


55/59

3. With the help of the feedback

form from clients / targetaudience, discuss problemswhich occurred pre, at and

post-event


56/59

3. With the help of the feedback

form from clients / targetaudience, discuss problemswhich occurred pre, at and

post-event


57/59

4. Evaluate the performance ofthe team members and theservice providers


58/59

5. Determine the effectiveness ofyour promotional campaign


59/59

6. Create an event evaluationreport

Actual filled feedback formsfrom clients /target audience

Problems identified and

discussed Solutions to various identified

problems

amimc v 19 event management 59

Documents