amobee freddy friedman

(n.) the company defining digital marketing.

Freddy Friedman, Sr. Product Director

The Secret to Driving Customer Acquisition, Loyalty and Engagement on Mobile

#mretailsummit @amobee

DIGITAL EXPERTS

GLOBAL REACH

SUPERIOR TECHNOLOGY

[ ] #mretailsummit @amobee 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 2

9 June 2014 [a•mo•bee] Confidential. Do not distribute. 3

(n.) the company defining digital advertising.

Solutions for...

Advertisers Agencies

Publishers Operators

Enterprise Developers

2005 Company founded

2012 Acquired by SingTel

The only company offering a proven global,

end-to-end digital advertising technology solution.



1.4B mobile users

reached globally

1000+ global publishers, ad networks, and

exchanges

200+ staff in 15 offices worldwide

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San Francisco

Los Angeles

Chicago

London

Hamburg

Tel Aviv

Singapore

Sydney

New Zealand

Hong Kong

Beijing

Shanghai

New York

Seattle

Buenos Aires

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BIG Advertisers BIG Publishers



Deeper customer

engagement to drive sales

through personalized offers

Deeper customer

engagement to build loyalty

through mobile channels

Deeper insights into

shopper behavior through

mobile site or app insights

45% 41% 31%

Top 3 Retail Mobile Strategies Top new opportunities for retail from adoption

of a mobile strategy

Source: RSR Research, February 2014


The Mobile User

7

Mobile-Optimized Shopping and Brand Experiences

Strategically using the mobile channel to attract,

engage, and sell to today’s mobile shopper

Mobile is personal

Mobile is targetable

Mobile is real-time

Mobile is location-aware

9 June 2014 [a•mo•bee] Confidential. Do not distribute. 8 #mretailsummit @amobee


Mobile User Experiences in Retail

AT HOME

ON THE GO

IN STORE

SEARCH


[a•mo•bee] DMP

Data Management Platform

10

Boasts over 650,000,000 mobile users worldwide

Audience targeting

Audience segmentation

Cohort analysis


[a•mo•bee] DMP

Data Management Platform


Target by behavioral profiles

In-app spenders

App super-users by category

Target by location

In-store

At home


Targeting Valuable

Mobile Users


Get with the Programmatic

CMO-focused to achieve deep customer insights and data

ownership

Brand safety

Transparency with granular targeting

Big, smart data designed for mobile scale


Get with the Programmatic Data and Audience Intelligence


[a•mo•bee] LTV

Lifetime Value

A new approach to measuring the value of mobile app users

Single SDK solution

Strengthen user engagement, and increase the

overall lifetime value of mobile app users


[a•mo•bee] Lifetime Value A new approach to measuring the value of

mobile app users



[a•mo•bee] Lifetime Value A new approach to measuring the value of

mobile app users

Track inactive

users

Promote

new

services

Higher

activity

rates

Promote

app usage

LTV

increases

App

Installs Promot

e app

Track

usage

Active users



[a•mo•bee] + eBay

User never leaves ad unit

Interactive carousel of models

Diverse calls-to-action through video & app downloads

In-ad links to purchase featured styles

Rich Media



2x time-in-ad than rich media expandable

banners

3x higher conversion to app download

than static banners

60% higher engagement rate than industry

average

[a•mo•bee] 3D

[a•mo•bee] + Expedia Results

Highly interactive ads

combining real-time 3D

modeling, video, and commerce

Extremely high audience

engagement rates


[a•mo•bee] Offers

A groundbreaking digital

out-of-home (DOOH)

solution for brands and

retailers, providing a

personalized shopping

experience for consumers

through digital displays

[a•mo•bee] Offers


Execute 1:1 consumer

campaigns, based on

Shopping history

Location

Time

Demographics

iBeacon


[a•mo•bee] Offers detects

consumer via their mobile

device, and serves

personalized ads based

on their unique profile


The consumer views a

personalized ad, and is

prompted to download

the offer directly to their

mobile phone


Consumer receives the

personalized offer to use

instantly and confirmation

appears


Target carefully, use top DMP solutions to ensure using best of breed profiling of your targeting audience

Buy programmatically on mobile to ensure the most efficient and targeted media buys

Monitor app success with a LTV solution to enhance media buying process

Utilize unique DOOH solutions to engage shoppers in physical store locations

Immersive 3D and rich mobile ad campaigns can create “showroom” experiences that delight consumers

Summary


Thank you


amobee freddy friedman

Technology

amobee confidential

d amobee

amobee lifetime value

digital displays amobee

industry average amobee

amobee ltv lifetime

realtime mobile

todays mobile shopper