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WIN-Verlag GmbH & Co. KG MEDIA KIT 2020 & Inventor The practice magazine for construction and planning No. 02 | Valid from 1 October 2019

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Page 1: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 1WIN-Verlag GmbH & Co. KG

MEDIA KIT2020

& Inventor

The practice magazine for construction and planning

No. 02 | Valid from 1 October 2019

Page 2: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 2

BASICSPrint Magazines & more 3Topics 4Target Group 5Facts 6References 7

PRINTAdvertisement price list Print 8Marketplace Print 9Ads 10Advertising Formats 11Special Forms of Advertising 12

ONLINELead Packages 14Online Job Market 15Online Advertorials/Sponsored Posts + Advertorial packages 16Online Specials + 17Display Advertising / Banner Advertising 18Online 19Editorial Letter 20Newsletter 21Stand-Alone-E-Mail & Stand-Alone-E-Mail PLUS 22

ESSENTIALSDistribution Print & Online 23Timetable and Topic Plan 27Title Portrait 30Our Publishing Programme 31Responsible Contacts 32

CONTENT

Photos: shutterstock.com; Gorodenkoff (cover), Dean Drobot (page 2), Charlie‘s (page 3), Maksym Dykha (page 5), Dmytro Zinkevych, Matej Kastelic, goodluz, PhotoProRo, Gorodenkoff, Rawpixel.com (page 6), Sammby (page 14), maicasaa (page 21), Darko 1981 (page 24), GaudiLab (page 25), Bubushonok (page 27)

Dear media planners,

in terms of multichannel marketing and ROI

considerations, we have once again changed

our advertising portfolio and now offer you

additional forms of advertising, such as the

U2extra page combination in the print sector

and the Stand-Alone-Newsletter Plus online.

Good luck with it!

BERND HEILMEIER

PUBLISHING DIRECTOR

Page 3: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 3

Editorial Letter

Special Issues

Print Advertising

Lead Packages ePaper App

Social Media

Corporate Publishing

Direct MailingsOnline

AdvertisingEvent

Promotion

Whitepapers

PRINT MAGAZINES & MORE

PRINTMAGAZINE & MEHR

Page 4: & Inventor - AUTOCAD Magazin

CAD CAM PDM BIM Simulation

CAD Practice Autodesk Software Electrical Engineering AVA

Applications for Mechanical Engineering Architecture/Construction GIS

Facility Management Building Services Materials

Tools und Utilities Graphics Solutions Workstations

Large Format Printers 3D Printers 3D Laser Scanners

Drive Technology Automation Construction Elements

Fluid Technology Connection Technology Linear Technology

TOPICS A detailed timetable and topic plan can be found starting on page 27.

THEMEN

Page 5: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 5

TARGET GROUP

The AUTOCAD & Inventor mag-azine is an independent prac-tice-oriented magazine for all users and decision-makers of companies who work with Autodesk solutions or industry, construction, planning and development applications based on them from other manu-facturers. TARGET GROUP:• Design engineers• Engineers• Architects• Planners• Technicians• Technical draughtsmen in the sectors: mechanical engineering, mechan-ics, architecture, construction, building automation, geographical information systems (GIS), plant engineering, building technology, electrical engineering

Generations X & Y

Technical Draughtsmen

Decision-Makers

Designers & Engineers

Architects

Planners

Page 6: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 6

90 %

32 8,000

59 %

up to 120,000

52 %

17,000 8,365

4 h

64,200

also use digital media of the AUTOCAD & Inventor

magazine

years on the market subscribers to the editorial newsletter

are between 30 and 59 years old

subscribers of the stand-alone newsletter incl.

media partner network

make the purchase decision alone

Xing follower copies sold *Q1/19

readers spend on average 4 hours with one issue

per annum unique visitors

FACTS & FIGURES

DEMOGRAPHIC DATA

TARGET GROUP ATTAINMENT

Sources: WIN-Verlag reader survey, IVW, WiredMinds, Xing

Page 7: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 7

REFERENCES

A Selection of our Partners and Customers

HSMTECcad /cam solutions

^ Anwendung auf weißem und schwarzem Hintergrund sowie auf Fotos.Diese Logos dürfen NIE auf einer grünen Fläche stehen.

< Anwendung auf grünen und bei s/w-Versionenauf dunklen Flächen.Dieses Logo darf NIE auf einer weißen Fläche stehen.

4C: 75/0/100/0< WKO 60% S

Pantone 368HKS 65

< WKO 60% S

< WKO 60% S

HAUPTLOGO

HAUPTLOGO

HAUPTLOGO

Stand-alone-Logo

Stand-alone-Logo

StrichlogoSchwarz

Strich-/ Rasterversion< WKO 60% S

< Anwendung bei s/w-Versionenauf weißem Hintergrund(z.B. einfache Drucksorten).

Bei Strich-/RasterversionenKEIN Fotohintergrund.

Das Hauptlogo wird u.a. für Anzeigen, Poster, Plakate, Internet, Direct Mailings, Folder, Briefpapier,Visitkarten, Zeugnisse, Bildungsscheck, Skriptenmappen und Wirtschaftskammerzeitungen verwendet.

Das Stand-alone-Logo ist u.a. für Werbeartikel, Messestände, Fahnen, Tischfahnen, Transparenteund Powerpoint-Folien einzusetzen.

Die genauen Vorgaben für die Logoverwendung werden im neuen CD-Manual enthalten sein, dasim 1. Halbjahr 2003 fertiggestellt ist.

HAUPTLOGO Stand-alone-Logo

Stand-alone-Logo

Page 8: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 8

ADVERTISEMENT PRICE LIST FOR PRINT

Size Print Space Bleed Basic Price b/w 2C 3C 4C

2/1 pages 390 x 266 420 x 297 11,420.00 12,280.00 13,200.00 14,200.00

U2 extra 390 x 266 420 x 297 12,094.00 13,490.00 14,490.00 14,990.00

1/1 page 180 x 266 210 x 297 6,020.00 6,470.00 6,960.00 7,480.00

2/3 page high horizontal

118 x 266180 x 175

135 x 297210 x 195

4,810.00

5,170.00

5,560.00

5,980.00

Juniorpage 132 x 187 150 x 212 4,410.00 4,740.00 5,100.00 5,480.00

1/2 page high horizontal

90 x 266180 x 130

105 x 297210 x 147

3,910.00

4,200.00

4,520.00

4,860.00

1/3 page high horizontal

58 x 266180 x 86

75 x 297210 x 105

2,700.00

2,910.00

3,130.00

3,360.00

1/4 page high horizontal corner field

42 x 266180 x 6590 x 130

52 x 297210 x 73

105 x 147

2,090.00

2,250.00

2,420.00

2,600.00

1/8 page high horizontal

42 x 13090 x 60

----------------------

1,250.00

1,340.00

1,440.00

1,550.00

Advertorials (editorial advertisements) are available in 2/1, 1/1 and 1/2 page formats at half the advertising price.

3% 6% 10% 15%

Number Scale

starting from 2 ads

starting from 4 ads

starting from 6 ads

starting from 8 ads

5% 10% 15% 20%

Quantity Scale

starting from 2 pages

starting from 4 pages

starting from 6 pages

starting from 8 pages

DISCOUNTS

In the case of purchase within one insertion year (beginning with the publication of the first advertise-ment).

We grant up to 15% AE on all advertisements made via an advertising or media agency. This excludes orders relating to cooperation with Jobware.

SURCHARGES FOR PLACEMENT:

15 % surcharge for 4th cover page (back cover)

10 % surcharge for 2nd, 3rd cover page, content and editorial

10 % surcharge for placement request

SURCHARGES FOR FORMATS:

Advertisements in bleed/across gutter at no additional cost.

Page 9: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 9

MARKETPLACE PRINT

SHOPPING GUIDE

Booking for 8 issues (incl. logo and company profile), publication in print & online

in 1 category 1,250.00

in 2 categories 2,150.00

in 3 categories 3,000.00

in 4 categories 3,800.00

for each additional category 850.00

TRAINING PROVIDERS

Authorised training centres and non-au-thorised training providers. Publication in print & online

Booking with logo for 8 issues

760.00

APPLICATION DIRECTORY

Appears automatically in print & online

Booking for 8 issues incl. logo and text

1,250.00

Page 10: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 10

MAGAZINE FORMAT:Booklet format: 210 mm x 297 mm Type area: 180 mm x 266 mm Bleed: 3 mm on all sides

PRINTING AND BINDING METHODS, PRINTING DOCUMENTS: offset printing, saddle stitch binding.

Printing Material:Data in PDF/X3 format,other data formats on request. Colour profile: ISO Coated v2 300% of ECI (www.eci.org)

All colour elements have to be created in 4c according to Euroscale (CMYK), special colours, e.g. HKS or Pantone, are not possible. Tone value variations may occur within the tolerance range of the offset process.

Data Transmission:E-mail to [email protected]

Setting costs and the preparation of the print-ready data are charged at cost price. Further information on data transfer on request via ad disposition.

DATES:frequency of publication: 8x a year publication dates: see timetable and topic plan

YEAR:volume 33, 2020

PUBLISHER:address:WIN-Verlag GmbH & Co. KG Johann-Sebastian-Bach-Straße 5 85591 Vaterstetten

Internet:www.autocad-magazin.de

Publishing Management:Bernd Heilmeier (responsible) Phone: 08106/350-251 E-mail: [email protected]

TERMS AND CONDITIONS:All contracts are based on our General Terms and Conditions, which are available at www.win-verlag.de/allgemeine-geschaeftsbedin-gungen.

TERMS OF PAYMENT:All prices are subject to the valid value added tax. Invoices are due at the latest eight days af-ter the publication date (PD) of the issue. In case of receipt of payment before PD: 2 % discount.VAT ID No. DE813744143.

For foreign customers:Bank transfer free of charge for the beneficiary. Advance payment.

Bank details:Kreissparkasse Munich Starnberg Ebersberg Bank Account No. : 496 208, BLZ: 702 501 50IBAN: DE86 7025 0150 0000 4962 08BIC/SWIFT-Code: BYLADEM1KMS

ADVERTISEMENTS

Technical Data Print

Page 11: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 11

1/3 high: 1/3 high: 58 x 266 trim size 75 x 297

1/1: 1/1: 180 x 266 trim size 210 x 297

1/2 high: 1/2 high: 90 x 266 trim size 105 x 297

1/2 horizontal: 1/2 horizontal: 180 x 130 trim size 210 x 147

Juniorpage: Juniorpage: 132 x 187 trim size 150 x 212

1/3 horizontal: 1/3 horizontal: 180 x 86 trim size 210 x 105

1/4 high: 1/8 high: trim size 52 x 297 42 x 130

1/4 high: 1/8 horizontal: 42 x 266 90 x 60

1/4 horizontal: 1/4 horizontal: 180 x 65 trim size 210 x 74

1/4 corner: 1/4 corner: 90 x 130 trim size 105 x 147

AD FORMATS

Sample formats for our print ads

*Special formats on request

Page 12: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 12

SPECIAL ADVERTISING FORMATS

Cover with folded front coverThe page that folds out to the left is connected to the cover page. 4-sided. The production is carried out by the publisher.

Cover with folded back coverThe page that folds out to the right is connected to the back cover page. 4-sided. The production is carried out by the publisher.

Cover fl ap1/1 page is placed half over the title and half over the back cover. The production is carried out by the publisher.

Cover double gate foldTitle can be expanded to the left and right. 2-sided. The production is carried out by the publisher.

U2 extraCombination of cover page 2 and fi rst page inner part. Ad size 2/1.

*In addition to the advertising possibilities mentioned above, we also off er individual communication solutions for our customers. From individual special issues to target-group-specifi c industry supplements to cross-media campaigns. Our slogan „We take care of the integration of solutions“ is not just empty words. Do not hesitate to contact us about your ideas.

Technical data and prices for all special forms of advertising on request.

Talk to our Production Department about how your special forms ofadvertising can be realised in further processing. Please clarify this before the production of your advertising form.

Inserts and tip-ons on request!

Page 13: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 13

Leads, leads, leads that sounds almost like the gold digging days of the Yukon, as if there was only one goal left in communication.

Unfortunately, it is a fact that some of our customers today are only allowed to spend their advertising money when their success is virtu-ally assured. It is usually a matter of using every euro for advertising as effi ciently as possible.

Nevertheless, not every advertising campaign can be measured with all its eff ects, and even if the specialist departments of our customers know this, their hands are often tied.

One way out of this unsatisfactory situation are the lead packages of our publishing house, with which we off er our customers awareness and leads in one package. For instance, the advertisement can be combined with a whitepaper download, or the newsletter with sponsored post and a fi xed number of leads. This means that with one lead package you can do one thing without losing the other.

We only supply MQ leads, i.e. marketing qual-ifi ed leads that, as the name suggests, are not yet qualifi ed to make the sales call. However, you have the permission of the interested party to send further information and thus convert the MQL into an SQL (Sales-Qualifi ed-Lead) in just a few steps.

The leads are usually generated via electron-ic mailings in which interested parties are off ered a whitepaper from our customer. By downloading the whitepaper, the prospec-tive customer releases his or her data and gives permission for further contact by our customer. All leads supplied by us therefore meet the high requirements of the German Data Protection Act (DSGVO).

We generate these lead addresses from our own address database or together with partners in our media network, such as Leadfactory, Burda, MB Medien etc., depending on the quantity and the required depth of information.All our cooperation partners, like us, guarantee compliance with the statutory data protection provisions of the German Data Protection Act (DSGVO).

A lead address of the premium packages con-tains at least the following information: com-pany name, address, company size, fi rst name, last name, job function, e-mail, telephone.

The lead addresses for business and standard packages contain only the contact person and email address.

Should you require further information, we can provide this information for an additional charge. We would be pleased to make you a detailed off er.

LEAD PACKAGES

Acquiring New Customers

Page 14: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 14

LEAD PACKAGES

According to the reader target group of the AUTOCAD & Inventor magazine you will receive guaranteed MQ leads.

MQ leads – Premium 100You will receive:• 1 Stand-Alone

Newsletter• Marketplace entry:

12 months Print + Online

• 2 Newsletter text ads with your white-paper

• Sponsored post + Xing

• Wide Skyscraper (160x900) 2 weeks

12,990.00 EUR

MQ leads – Premium 75You will receive:• 1 Stand-Alone

Newsletter• Marketplace entry:

12 months Print + Online

• 2 Newsletter text ads with your white-paper

• Sponsored post + Xing

• Wide Skyscraper (160x900) 1 week

9,900.00 EUR

MQ leads – Premium 50You will receive: • 1 Stand-Alone

Newsletter • Marketplace entry:

12 months Print + Online

• 2 newsletter text ads with your whitepaper

• Sponsored post + Xing

7,500.00 EUR

MQ leads – Business 20You will receive:• Marketplace entry:

12 months Print + Online

• 2 Newsletter text ads with your white-paper

• Sponsored post + Xing

• Wide Skyscraper 2 weeks

3,200.00 EUR

MQ leads – Business 15You will receive:• Marketplace entry:

12 months Print + Online

• 2 Newsletter text ads with your white-paper

• Sponsored post + Xing

• Wide Skyscraper 1 week

2,600.00 EUR

MQ leads – Standard 10You will receive: • Marketplace entry:

12 months Print + Online

• 2 Newsletter text ads with your white-paper

1,900.00 EUR

MQ leads – Standard 5You will receive: • Marketplace entry:

6 months Print + Online

• 2 Newsletter text ads with your white-paper

1,100.00 EUR

100Leads

75Leads

50Leads

20Leads

15Leads

10Leads

5Leads

Your advantages: Leads + Online Activity =

Measurable results of your

marketing strategyGuaranteed lead volume in

accordance with the German General

Data Protection Regulation (DSGVO)

Increased awareness for your company

Please note that the address range varies between the premium and business-/standard packages.

Page 15: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 15

ONLINE JOB MARKET

TOP JOB Link

In TOP JOB Box: job title, company name,

location, link to job advertisement on your

career website

Premium Job

Exclusive: PREMIUM JOB Box: logo, job tit-

le, company name, loca-tion, link to job adverti-sement on your career

website

Range Plus incl. Jobware

Full-service advertise-ment: placement in the

AUTOCAD & Inventor magazines’ job market

and at Jobware with pu-blication on up to 400

Jobware partner pages

Company Profile

TOP employer: own microsite with logo, picture, company details,

contact persons, detai-led texts, link to career

page, etc.

Homepage

Job Market

Newsletter: reference and link (inclusion in weekly newsletter)

5x 1x 1x 2x

Publication at Jobware

Additional publication on up to 400 Jobware partner websites

Top Employer (logo on overview page and micropage behind)

Duration 4 weeks 1 week 30 days 1 year

Price 250.00 200.00 1,095.00 450.00Publisher Combination:

Each further WIN job exchange 125.00 100.00 Incl. 1 TOP JOB link on a job exchange!

300.00Publication on all

7 WIN-Verlag job exchanges1,000.00 500.00 1,750.00

Page 16: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 16

ONLINE-ADVERTORIALS/SPONSORED POSTS + ADVERTORIAL-PACKAGES

Are you already using the power of online advertorials?

Online advertorials, also known as spon-sored posts, differ from the currently highly stylized “native ads” primarily in their legal conformity, because the clear identification with the term “sponsored post” makes it clear to every reader that it is a purchased article. A requirement of fairness.

In addition, sponsored posts can be ad-vertised via various other online media, thus increasing the number of readers enormously. We therefore offer you var-ious additional methods to increase the traffic on your online advertorial.

Advertisement via our weekly editorial letter. For you, this means that around 8,500 subscribers to our editorial letter will also be presented with the sponsored post on our website and will receive a direct link to it.

As a further advertising measure, we offer to advertise your sponsored post via our social media channels. With the AUTOCAD & Inventor magazine, you can

OUR PACKAGE PRICES:Sponsored post standard (publication of your online advertorial on www.autocad-magazin.de for one month)

750.00 EUR

Sponsored post news+ (As previously described, but additionally advertised to approx. 8,000 subscribers via our weekly newsletter)

1,225.00 EUR

Sponsored post social+ (As described before, but also shown on our Xing channel to about 17,550 followers)

2,990.00 EUR

Premium advertorial package (sponsored post social+ as well as the publication of the advertorial in the print and ePaper edition. 1/1 page advertorial (approx. 4000 characters)

6,490.00 EUR

Same as the premium advertorial package, but with 2 pages advertorial (approx. 8000 characters plus pictures)

9,790.00 EUR

reach an additional 17,550 followers on Xing who will be made aware of your online advertorial.

As part of our advertorial packages, we also offer you the option of publishing your sponsored post as an advertorial in the print and ePaper editions. We are talking here about a maximum possible editorial reach that you can benefit from.

Page 17: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 17

WHITEPAPER:Small: whitepaper for 3 months to download incl. leads (picture + teaser text) with advertising of whitepaper by two text ads in the newsletter of your choice (image + text)

1,200.00 EUR

Medium: with advertisement of the whitepaper by- four text advertisements in the

newsletter according to your choice (image + text)

- a medium rectangle banner for four weeks on the website

1,700.00 EUR

Large: with advertisement of the whitepapers by- eight text advertisements in the

newsletter according to your choice (image + text) + eight weeks medium rectangle banner (250 x 300 pixels)

2,500.00 EUR

AUTOCAD & INVENTOR SOLUTIONS GUIDE:Standard package: 1 company presentation, 1 Solution- or product presentation

708.00 EUR

Silver package: Standard package +:2 Solutions- or product presentations plus 1 fullsize banner (468 x 60 pixel) rotating on the entire magazine portal for one year

1,428.00 EUR

Gold package: Standard package +:3 Solutions- or product presentations plus 1 fullsize banner (468 x 60 pixel) rotating on the entire magazine portal for one year

2,796.00 EUR

Sales partner presentation:1 Company presentation with logo

599.00 EUR

ONLINE SPECIALS+

Whitepapers, Directories & Posts

POSTS:Calendar of events per event (logo + text)

190.00 EUR

Exhibition area per year 1,500.00 EUR

MARKETPLACE:Service provider for 12 months (logo,address block, max. 500 characters text)

590.00 EUR

Publication of entries from the Marketplace Print

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Media Kit 2020 AUTOCAD & Inventor Magazin 18

DISPLAY-ADVERTISING / BANNER ADVERTISING

Prices & Formats

Billboardrotating 1.100 x 285 px

552.00 EUR per week

Maxi AdHomepage732 x 400 px319.00 EUR per week

Medium Rectanglerotating 300 x 250 px

319.00 EUR per week

Video Rectanglerotating 300 px width height depending on video format up to 250 px

377.00 EUR per week

Leaderboardrotating 728 x 90 px

348.00 EUR per week

Wide Skyscraper Standardrotating 160 x 600 px

261.00 EUR per week

Skyscraper Standardrotating 120 x 600 px

232.00 EUR per week

Wide Skyscraper Largerotating 160 x 900 px

348.00 EUR per week

Skyscraper Largerotating 120 x 900 px

319.00 EUR per week

Fullsize Bannerrotating 468 x 60 px

174.00 EUR per week

Wallpaperrotating 728 x 90 px + 160 x 600 px

464.00 EUR per week

Wallpaper Largerotating 1.120 x 120 px + 160 x 600 px

508.00 EUR per week

Leaderboard Largerotating 1.100 x 120 px

435.00 EUR per week

All banners - except the Maxi Ad - will be published on the subpages. Advertisement prices in Euro per insertion period, 1 week

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Media Kit 2020 AUTOCAD & Inventor Magazin 19

ONLINE

ACCESS CONTROL:WiredMinds AG (LeadLab)

ACCESS:

Unique visitors: 5,350 (monthly)

Page impressions: 14,756 (status quo July 2019)

Follower on our Xing presence: approx. 17,550

Editorial letters: 8,000 subscribers, weekly mailings

Stand-Alone Newsletter: up to 120,000 recipients, price on request

DATA DELIVERY:Five working days before the start of the campaign by e-mail: [email protected] File formats for banners: GIF, PNG, JPEG or html5The activation is always Monday 0:00 o’clock, the booking period has to be at least seven days.

EXTERNAL ADSERVER USE: Google Ad Manager

TERMS OF PAYMENT:Invoices are paid immediately after receipt. VAT ID No.: DE813744143.For foreign customers: Bank transfer free of charge for the beneficiary. Advance payment. Bank account: Kreissparkasse München Starnberg Ebersberg, account no. : 496 208, bank code: 702 501 50, IBAN: DE86 7025 0150 0000 4962 08, SWIFT-BIC: BYLADEM1KMS

Please consider the examples on the following pages.

ONLINE DISCOUNTS

5% 10% 12% 15% 20%

Number Scale*

from 8x from 16x from 24x from 32x from 40x*No discounts are transferred from print ads

Page 20: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 20

EDITORIAL LETTER AUTOCAD & INVENTOR MAGAZINE

The editorial letter is published weekly in our company and provides around 8,000 subscribers with targeted information for design engineers, engineers, architects, planners, technicians and technical draughtsmen.

An ideal platform for placing a text ad and/or banner. The opening rates are between 14% and 17%, depending on the thematic focus of the news-letter. The delivery rate is currently 99.82%.The sum of all clicks is between 250 and 450 per newsletter. For you, this means up to 30 clicks and much more are possible on your text ad.

SUBSCRIBE

Page 21: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 21

NEWSLETTER

Advertising Possibilities in our Editorial Newsletter

Text ad with imageHeadline, image, text (max. 500 charac-ters incl. blanks), link text, link or video

468.00 EUR per week

Skyscraper120 x 600 pixels

638.00 EUR per week

Superbanner560 x 200 pixels

855.00 EUR per week

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Media Kit 2020 AUTOCAD & Inventor Magazin 22

STAND-ALONE-E-MAIL & STAND-ALONE-E-MAIL PLUS

A Stand-Alone-E-Mail is a promotion-re-lated form of advertising, which is usually sent only once.

You have the choice to select only our own newsletter addresses or to book the entire address database of our media network (LeadFactory, Burda, MB-Media etc.).

The basis for the following maximum reach of over 110,000 recipients is our target group: developers, designers, en-gineers, architects, planners, technicians and technical draughtsmen.

With E-Mail Plus, we can also serve your individual wishes, i.e. you can make fur-ther restrictions in the target group, such as company size or industry.

With this form of advertising, the owner of the address sends the Stand-Alone-E-Mail on behalf of the booking company. The sender is therefore the owner of the address and not the advertising company. Since the advertising company is named exclusively in the mail, the level of attention is very high.

Your benefit in detail: - Traffic for your landing page without

large detours - Low scattering losses due to very low

vertical addresses - High level of attention in the target

audience - Exclusive presentation of the company- Image transfer by using our magazine

title in the header of the mail

It goes without saying that all our ad-dresses and those of our partners comply with the strict regulations of the German Data Protection Act (DSGVO). The price for the mailing according to our target group definition is 3,990.00 EUR for your own address base. The price increases by *399.00 EUR per thousand if it is sent via our media network.

*However, in case of additional restrictions or a target group change, prices and coverage may vary.

Page 23: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 23

DISTRIBUTION AUTOCAD & INVENTOR MAGAZINEIn addition to paid subscriptions, a stra-tegic mailing list and magazine sales, we distribute our magazine primarily through events.

People at events, seminars and trade fairs are in a high-involvement situation because they are actively seeking informa-tion and are therefore more receptive.

The ratio of readers to distributed issues is therefore similar to that of traditional mag-azine mailings, which is also confirmed by our subscription figures, a figure that has been stable for years — and all this in a market in which reading habits are increas-ingly changing.

We are responding to this change by offer-ing our magazines as ePaper apps in the WIN kiosk and as eJournals at Lufthansa, its Star Alliance partners and around 50 top hotels (details on the next page). The number of copies distributed via these channels is growing steadily, and so we are now steering the entire publishing house

towards a distribution of approx. 15,000 per year, with an upward trend.

We are constantly working on optimising our magazines and content distribution, which in an increasingly digital world is a permanent challenge that we have so far successfully managed. Continuing like this is not an option for us, we rather want to see the digital transformation as an opportunity.

A good example of this are our Xing por-tals, with which we generate new followers every day. Our title DIGITAL ENGINEERING magazine already has around 7,000 fol-lowers, who not only read our articles, but also perceive the display advertising or the integrated online advertorial.

DISTRIBUTION PRINT & ONLINE

IVW & more

Page 24: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 24

... READ WHEREVER YOU WANT!All of the companies and organizations listed below off er their customers the opportunity to read our trade journal as an ePaper.

This enables us to reach our target readership not only at the workplace and at trade fairs and events, but also on business trips and holidays, i.e. whenever there is time to deal with complex topics at leisure.

AIR Dolomiti • ATLANTIC Hotels • Austrian • ARCOTEL • Best Western Plus • Crown Plaza

Dorint • DESIGN HOTELS • Eurowings • FLEMINGS • The Flag • WESTIN • Hampton • Holiday Inn

Hilton • Park Hyatt • Grand Hyatt • Hyatt Regency • Ibis Hotel • Hotel INDIGO • IntercityHotel

INTERCONTINENTAL • Jumeirah Hotel & Resort • Kempinski • Le MERIDIEN • Lufthansa

Louvre Hotels • Mandarin Oriental • Marriott • Mercure • neos • Oman Air • ETIHAD

PrivatCityHotel • Radisson Blue • Steigenberger • SOFITEL • EL AL • Swiss • S7 Airlines • TITANIC Hotels

VIENNA HOUSE • virgin atlantic • WELCOME Hotels • Schweitzer Fachinformation • AIDA

Aldiana • TUI Cruises • Commundo • Lti Hotels • Iberia • British Airwaya • SunExpress

Turkish Airlines • Cathay Pacifi c • The Ritz Carlton • Accor Hotel • SHANGRI-LA • Fairmont

THE WORLD • SILVERSEA • SEABORN

Page 25: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 25

ePaper 2018:

1,104 copies

Website:

64,200 Unique visitors

per year

Editorial letter:

8,000 subscribers

XING:

over 17,550 followers

Distribution DIGITAL

Distributed circulation:

14,110 copies

Paid circulation:

8,365 copies

Abonnements:

1,155 copies

Readers per issue:

3.4**

Edition PRINT*

*IVW Q1/2019 incl. previous reporting periods ** WIN publishing house online survey 2017

DISTRIBUTION PRINT & ONLINE

We always Reach our Readers

79,299Total media range

Page 26: & Inventor - AUTOCAD Magazin

The AUTOCAD & Inventor magazine is animportant and reliable advertising partner in

our markets, with which we regularly reach our target group!

CHRISTOPH ASCHENBRENNERMANAGING DIRECTOR,

MENSCH UND MASCHINE GERMANY GMBH

Page 27: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 27

TIMETABLE AND TOPIC PLAN

Dates Core Themes Specials Other Topics Events

8PD: 11/11/19ED: 10/10/19AD: 23/10/19DP: 25/10/19

• News about SPS - smart production solutions

• Components for drive technology and automation

• 3D printing, rapid pro-totyping and additive manufacturing

• Digitisation in the building industry

• GIS & infrastructure: railway and traffic engineering

• Tool and mould making• Connection technology• Sensor technology

12-15/11/19 formnext, Frankfurt26-27/11/19 BIM World, Munich26-28/11/19 SPS - smart production

solutions, Nuremberg12-24/01/20 NORDTEC, Hamburg

1PD: 10/02/20ED: 10/01/20AD: 23/01/20DP: 27/01/20

• Construction compo-nents (e.g. wheels, rollers, springs, moulded parts, shock absorbers, vibration elements)

• Building information modeling (BIM)

• Smart cities• PLM and PDM

• 3D rendering• Drive technology (including mo-

tors, clutches, brakes, gears, mo-tion control, bearing technology)

• Facility management• Traffic planning/technology• Sheet metal working• Building services (TGA)

11-13/02/20 digitalBAU, Cologne14-16/02/20 GETEC, Freiburg18-21/02/20 Bautec, Berlin25-27/02/20 embedded World, Nuremberg08-13/03/20 Light & Building, Frankfurt12-13/03/20 all about automation,

Friedrichshafen10-13/03/20 Metav, Düsseldorf17-21/03/20 e-mobility World, Friedrichshafen18-21/03/20 Holz-Handwerk, Nuremberg 18-21/03/20 Fensterbau Frontale, Nuremberg 28-29/03/20 New Energy Husum, Husum01-04/04/20 AERO, Friedrichshafen03-05/04/20 Baumesse, Darmstadt

CAD, CAM, PDM, PLM, BIM, Simulation, CAD Practice, Autodesk Software, Electrical Engineering, AVAApplications for Mechanical Engineering, Architecture/Construction, GIS, Facility Management, Building Services, MaterialsTools and Utilities, Graphics Solutions, Workstations, Large Format Printers, 3D Printers, 3D Laser ScannersDrive Technology, Automation, Construction Elements, Fluid Technology, Connection Technology, Linear Technology

In each issue of the AUTOCAD & Inventor Magazine you will find the following core topics:

Page 28: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 28

Dates Core Themes Specials Other Topics Events

2PD: 06/04/20ED: 06/03/20AD: 19/03/20DP: 23/03/20

• News from the Han-nover Messe

• Product configuration

• Drive technology and automation

• Graphic solutions (incl. VR and AR)

• Cloud applications for designers• IT security• Building information modeling

(BIM) in the architectural office• Sensor technology (e.g. sensors,

rotary encoders)• ECAD and electrical

20-24/04/20 Hannover Messe, Hanover21-24/04/20 IFH-Intherm, Nuremberg05-07/05/20 Rapid Tech und FabCon 3D,

Erfurt05-08/05/20 Fachkonferenz CE-Praxistage,

Pforzheim

3PD: 18/05/20ED: 16/04/20AD: 29/04/20DP: 04/05/20

• Linear technology (including linear ac-tuators, linear drives, linear positioning and handling systems)

• Lightweight design in construction

• Mechatronic engi-neering

• 3D printing and rapid prototyping, CAM and additive manufac-turing

• Electrical documentation• BIM in infrastructure planning• Sensor technology• Industry 4.0• Drive technology (e.g. motors,

clutches, brakes, gearboxes), Mo-tion control, bearing technology)

• Warehouse technology

27-28/05720 all about automation, Essen09-10/06/20 mtex, Chemnitz16-19/06/20 Automatica, Munich17-19/06/20 Intersolar, Munich17-18/06/20 Servparc, Frankfurt am Main05-06/06/20 all about automation, Essen23-25/06/20 Sensor+Test, Nuremberg

4PD: 23/06/20ED: 18/05/20AD: 03/06/20DP: 05/06/20

• Components for electrical engineer-ing (e.g. connectors, cables, wires, cable carriers, switches)

• Simulation solutions

• Systems engineering • Plant engineering

• Large format printing (LFP)• Facility management• Digitalisation in the building

industry • Standard parts• TGA• Workstations

24-25/06/20 Feuer Trutz, Nuremberg 17-19/06/20 Intersolar Europe, Munich

5PD: 31/07/20ED: 02/07/20AD: 15/07/20DP: 17/07/20

• Laser scanning and surveying

• GIS & infrastructure: urban and traffic planning

• Construction compo-nents and machine elements (e.g. con-struction elements, operating elements, tension elements)

• Training for design en-gineers and architects

• Applications for building services and TGA

• Cloud solutions• Industry 4.0• Digital factory planning• Connection technology (e.g.

gluing, screws, rivets, presses)

11-15/09/20 Nordbau, Neumünster 11-12/09/20 all about automation, Leipzig

Page 29: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 29

Dates Core Themes Specials Other Topics Events

6PD: 11/09/20ED: 13/08/20AD: 26/08/20DP: 28/08/20

• CAM solutions• Traffic planning/

traffic engineering

• Linear technology (including linear ac-tuators, linear drives, linear positioning and handling systems)

• GIS & civil engi-neering: trends and new products from Intergeo

• Machine tool building• Drones in architecture and con-

struction planning• BIM in infrastructure planning• Bearing technology (e.g. rolling

bearings, plain bearings, spherical bearings)

• ECAD software• LFP• Product configuration

15-19/09/20 AMB, Stuttgart16-19/09/20 Galabau, Nuremberg22-25/09/20 Wind Energy, Hamburg23-24/09/20 all about automation, Leipzig 26-27/09/20 Innotrans, Berlin29/09-01/10/20 Powtech, Nuremberg05-08/10/20 MOTEK, Stuttgart06-08/10/20 ALUMINIUM, Düsseldorf13-15/10/20 Intergeo, Stuttgart13-17/10/20 Fakuma, Friedrichshafen

7PD: 19/10/20ED: 18/09/20AD: 01/10/20DP: 05/10/20

• 3D printing and rapid prototyping

• Electrical engineer-ing (e.g. connectors, cables, wires, cable carriers, switches)

• Architecture & con-struction: structural engineering

• Standard parts

• Workstations (mobile and stationary)

• AVA solutions• Simulation• Sensor technology• Sheet metal working

20-22/10/20 eMove 360°, Munich27-30/10/20 EuroBLECH, Hanover10-12/11/20 Composites Europe, Stuttgart10-13/11/20 formnext, Frankfurt/Main10-13/11/20 electronica, Munich

8PD: 17/11/20ED: 19/10/20AD: 30/10/20DP: 03/11/20

• News about sps (smart production solutions)

• Components for drive technology and automation

• Digitisation in the building industry (incl. BIM)

• AVA• Virtual and augment-

ed reality in mechan-ical engineering and architecture

• Automation and control• GIS & infrastructure: Railway and

traffic engineering• Tool and mould making• Connection technology• Sensor technology (e.g. sensors,

rotary encoders)• Building automation

19-21/11/20 Get Nord, Hamburg24-25/11/20 BIM World, Munich 24-26/11/20 sps - smart production

solutions, Nuremberg11-16/01/21 BAU 2021, Munich

Page 30: & Inventor - AUTOCAD Magazin

Media Kit 2020 AUTOCAD & Inventor Magazin 30

BRIEF DESCRIPTION:The software solutions of the software manu-facturer Autodesk are among the leading pro-grammes in the areas of construction, planning and design.

The solutions are used in many companies (SMEs and large-scale enterprises) and accel-erate product development and planning, for example in PLM and BIM.

In addition to its core product AutoCAD, Au-todesk has developed more and more industry solutions such as Inventor, Revit, AutoCAD Architecture, AutoCAD Civil 3D, AutoCAD Mechanical and AutoCAD Map 3D. With this verticalisation, Autodesk focuses on the most important industries in which design and devel-opment takes place.

These are:- Mechanical engineering- Mechanics- Architecture and construction- Geographic information systems (GIS) - Plant construction- Building services- Electrical engineering

Moreover, there is an abundance of manufac-turers on the market who have developed com-patible additional solutions for industries and functions around Autodesk’s basic solutions. The AUTOCAD & Inventor magazine reports in detail about the variety of solutions of hardware and software applications in this market.

The AUTOCAD & Inventor magazine offers its readers concrete problem-solving aids for more efficient design, development and planning processes. A comprehensive practice-oriented section with tips & tricks also enables the reader to get more out of his CAD installation.

In the AUTOCAD & Inventor magazine we do not only report on IT topics that are important for designers, planners and architects, but also on innovations in the areas of drive technology, automation, connection and fluid technology, design components, electrical engineering and materials. The AUTOCAD & Inventor magazine acts as a professional source of ideas during the entire design and planning process and provides the reader with a comprehensive basis for decision-making in order to accomplish the tasks he or she is assigned.

TITLE PORTRAIT

Over 30 years on the market

VOLUME ANALYSIS:2018/2019 = 8 issues (6/2018 - 5/2019) Format of the magazine: DIN A4Total volume: 544 pages = 100.0%Editorial part: 434 pages = 79,8%Advertising section: 110 pages = 20.2%Inserts: 1 Tip-ons: -

EDITORIAL CONTENT ANALYSIS:2018/2019 = 544 pages (6/2018 - 5/2019) Pagesthereof editorial pages total: 434 = 100.0%Industrial components and materials 92 = 21.2%Practice CAD topics 70 = 16.1%Architecture and civil engineering 61 = 14.1%Machinery and plant engineering 54 = 12.4%Data management (PDM, DMS, ERP) 26 = 6.0% News, corporate news, trade fairs 16 = 3.7%CAD hardware and peripherals 25 = 5.8%Simulation/ Visualisation/ VR 28 = 6.5%Other 21 = 4.8%GIS and infrastructure 21 = 4.8%Rapid prototyping/3D printing 20 = 4.6%

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Media Kit 2020 AUTOCAD & Inventor Magazin 31

2018 www.digital-manufacturing-magazin.de

Digitalisierung in der Produktionsteigert Effizienz

SAP MES bei Gerolsteiner Brunnen

SAP IN DER PRODUKTION

SONDERHEFTAUFBAU UND OPTIMIERUNG IT-GESTÜTZTER PRODUK TIONSPROZESSE

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Logistik der Zukunft ● Must have Instagram ● Marketing voll automatisiert ● Amazon clever analysieren ●

Von Cookies und Trackern ● CRM ● Intelligente Chatbots

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03/19 WWW.DIGITALBUSINESS-CLOUD.DE

DAS EXPERTENMAGAZIN FÜR DIE SMART COMPANY

DIGITAL BUSINESSCLOUD

CDO INSIGHTJenseits neuer Technologien und Trends führen drei Dinge bei der digitalen Transformation zum Unternehmenserfolg

DOSSIER SECURITY- E-Mail-Angriffe abwehren- Wertschöpfung im IoT sichern- E-Commerce-Daten schützen- DDoS-Angriffe bei 5G erkennen

INNOVATION Vom Geistesblitz zum Prototyp: In der „digitalen Garage“ lassen sich kundenfeundliche Lösungen schnell und leicht erproben

FOKUS GESAMTUNTERNEHMENFOKUS GESAMTUNTERNEHMENINDUSTRIE 4.0

DIGITAL BUSINESS CLOUDWer auf die Zukunft vorbereitet sein will, muss sie verstehen. Experten aus der Praxis anlaysieren, beschreiben und bewerten im Fachmagazin DIGI-TAL BUSINESS CLOUD die aktuellen Trends, Treiber und Technologien, der digitalen Transformation, deren Tragweite Führungskräfte in mittel-ständischen Unternehmen kennen und einschätzen müssen und sie dabei unterstützen, ihre Geschäfte in der Zukunft erfolgreich zu gestalten.

SPECIAL ISSUES & CORPORATE PUBLISHINGNutzen Sie den Bekannt-heitsgrad unserer Titel für eine individuelle Sonder-ausgabe über Ihre Produkte und Leistungen.

DWG solutionsDas DWG-Format ist ein weit verbreitetes CAD-Dateiformat für Konstruktionszeichnungen. Mit DWG-kompatiblen CAD-Program-men können Anwender Zeichnungen im DWG-Format erstellen.

e-commerce magazinDie Redaktion des e-commerce magazin versteht sich als Mittler zwischen Anbietern und Markt und berichtet unabhängig, kompetent und kritisch über aktuelle Trends, Strategien, Anwendungen und Lösungen des E-Commerce – sowohl im lokalen, nationalen als auch globalen Umfeld.

AUTOCAD & Inventor MagazinDie herstellerunabhängige Fachzeit-schrift wendet sich an alle Anwender und Entscheider, die mit Software-lösungen von Autodesk arbeiten. Das Magazin gibt praktische Hilfestellung bei der Auswahl, Einführung und dem Betrieb von Soft- und Hardware. Im Fokus stehen ebenso Lösungen aus den Bereichen Antriebstechnik, Automation, E-Technik, Fluid- und Verbindungstechnik.

DIGITAL MANUFACTURINGIm Mittelpunkt von DIGITAL MA-NUFACTURING stehen Grundlagen, Methoden, technische Trends, IT-Lösungen sowie praxisnahe An-wendungsbeispiele aus dem Bereich der digitalen Prozesskette in der Produktion. Das Magazin vermittelt, welche Produktivitätsvorteile sich in der Produktion durch die richtigen Strategien und Lösungen erzielen lassen.

DIGITAL ENGINEERING MagazinDas Fachmagazin für den Kons-truktions- und Engineering-Bereich berichtet über alle Aspekte, die bei der integrierten (ganzheitlichen) Produktentwicklung wichtig sind. Im Mittelpunkt stehen Lösungen und Strategien für ein leistungsfähiges Engineering sowie Innovationen aus der Antriebstechnik, Automation, E-Technik, Fluidtechnik, Verbindungs-technik und Konstruktionsbauteile.

Fahrmanöverberechnen undsimulieren

5/19 Juli/August 32. Jahrgang www.autocad-magazin.de ISSN-0934-1749

Eine Publikation der WIN-Verlag GmbH & Co. KG

D, A, CH: 14,80 Euro, weitere EU-Länder: 17,00 Euro

& InventorDas Praxismagazin für Konstruktion und Planung

PRAXIS Know-how: Tipps und Tricks für

Konstrukteure und Architekten

MASCHINENBAU Digitaler Zwilling: Von AutoCAD

zur 3D-Simulation 26

Auslegung: Bauteil-Konfigurator beschleunigt Entwicklung

ARCHITEKTUR Energietechnik:

BIM spart Strom

TGA: Heizlast mitRevit berechnen

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Schleppkurven-Analyse

Im Heft: SPECIAL CAD-SCHULUNGEN

BAUEN AKTUELLInformiert Architekten, Bauinge-nieure, Tragwerksplaner, Bauplaner, Energieplaner und Baufachleute über die wichtigsten Innovationen in den Segmenten Architektur, BIM, Bau-IT, Haustechnik & TGA, AVA, Energieplanung, Facility Manage-ment, Projektmanagement und -controlling, mobile Kommunikation, Energie- und Gebäudetechnik sowie Gebäude automation.

DIGITAL PROCESS INDUSTRYDas Fach- und Entscheidermaga-zin DIGITAL PROCESS INDUSTRY informiert darüber, wie sich mittel-fristig Abläufe optimieren und die Produktionsprozesse perfektionieren lassen, außerdem, wie der Einsatz von Rohstoff-Ressourcen, Energie und Zeit ökonomischer gestaltet werden kann.

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B U I L D I N G I N F O R M AT I O N M O D E L I N G U N D G E B ÄU D E AU TO M AT I O N

1/19 www.digital-process-industry.de D, A, CH: 9,50 Euro, weitere EU-Länder: 11,70 Euro

DIGITALISIERUNG IN DER PROZESSINDUSTRIE

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20182018

DWG solutions

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Rainer Trummer Dipl.-Ing. (FH)

EDITOR-IN-CHIEF

08106/350-152 [email protected]

Andreas MüllerMANAGING EDITOR

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Bernd HeilmeierPUBLISHING DIRECTOR

(RESPONSIBLE FOR ADVERTISING)

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Chris KerlerAD SCHEDULING

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