190507 aim disrupt 60 min ai - terry jones•digital/free •digital

Disruption

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I do keynotes, keynotes with breakouts and after

dinner speeches for corporations, associations, educational institutions and

governments www.tbjones.com

Long limo rideI was

going to LAX

Can you review my website? So I took a look

Lots of nice imagessententiae pro.

Pri ad dicat posidonium. Ei ius quas prodesset, ex mel periculis prodesset, commodo consequuntur his id. Natum

omittam salutandi mea ne, id nec vero dicant ponderum. Ne soluta philosophia mel, mel verterem disputationi et. Option ornatus

maiestatis in duo, ea eos quidam prodesset percipitur, mea ludus solet dolorum te. His

probo deterruisset an, qui et vidisse epicurei ocurreret, ius omnis impetus labitur id.

Mea magna decore corrumpit ne, ne tritani patrioque inciderint qui, ad velit virtute

eripuit eum. Te discere eligendi delectus pri. Stet disputando qui ei, usu idque voluptaria eu. Sea ut maiorum liberavisse, per in case

illud molestie.

Way too many words!

But it didn’t have“I want them

to call!”Call forPrice!

Call forPrice!

Call forPrice!

Wasn’t Mobile

Couldn’tBook

“I want themto call!”

Simplify He didn’t need to change the core product

Create another website

San Clemente OnLine Limo!

Let the two sites compete

“If you don’t change I don’t

think you’ll make it to retirement.”

SILENcE

Then Suddenly”

“How did you go bankrupt?”

“Two ways. First gradually

Ernest HemmingwayThe Sun Also Rises

Disruption InnovationTwitter@terrellbjones

Everything is great!

Tremors

“Neither RedBox nor Netflix areeven on our radar screen in

terms of competition”

CEO Blockbuster2008

Peak Employment 60,00010 Years later ZERODISRUPTION!

SomeLeaders

areworried

Are things moving faster?

Telephone took 75 years to reach 50 million users

Pokemon Go took 15 Days! It is a difficult time to be a leader

Speed of change

Information

Overload

Lack of

certainty

Talent

Twitter:Terrellbjones

I can’t take more… What if disruption IS coming?

Who is the enemy? Not Godzilla but…

3,000-4000 Startups per year! Cincinnati 1848

Self Driving

Cars

Insurance

Hotels

Parking

RealEstate

Deliveries

Auto Repair

Billboards

Healthcare

Traffic Cops!

Truck Drivers

Who & What is likely to disrupt you

What you can

do about it!

6 7

3 421

Forces of disruption

1098

5

I started my career as a receptionist in a travel agency 47 years ago

Systems of RecordI.T. Phase 1 Systems that

• Added up sales

• Made reservations

• Created the financials

5mb Disk

Connectivity

The Internet

Information found its

FREEDOMInformation everywhere

Flowed

one

way

Information

Connectivity = Opportunity DISRUPTION!

• By the song• Digital/Free• Digital/<$

• New Model

• Digital/<$

Systems of engagementI.T. Phase II

Users create information

InformationMade

it flow two

ways

People startedwriting

And selling

and rating

Rich BartonFounderExpedia

GlassDoorZillow

“If it can be rated it will be rated”

Buyer experiences are shared

DISRUPTION!

• Sharing• Free/Sharing• Sharing/Cheap• Free/Sharing

• New Model

• Free/Ad Based

DisruptionDISRUPTION!

Mobility7.3 Billion Cell Phones

5 Billion Network Nodes

50% of Priceline’s bookings =

Mobile

•20GB speed •Reduced latency

•Internet of skills •High motion mobility •Autonomous vehicles

Torrent

Stream

Big Data

90% of the world datacreated in the last three years

Where to put it?

CloudInstead of our own

Shared

Why is cloud important?

• Instantly available • Insanely inexpensive • Infinitely scalable

Game Changer

It’s why two guys in a startup Have as much computing power as a Fortune 500 company!

80% UnstructuredComplexity = Opportunity

Systems of insightI.T. Phase III

Systems that can make senseof the data in which we are

drowning

A. I.

Learning Systems

Tesla has 1.3 BILLION miles of learning!

24x7x365 Going to Class

AI - Sales & Marketing Personalization

Increased Personalization = $>

Minnie Driver

AI as curator Computer Vision

Better than humans

IncreasedConversion 15%

VR vs AR

AI is the new UI

How products are sold

A. I. How products are supported How processes are automated

Intent

© 2014 – 2016 WayBlazer Inc. – Strictly Confidential – www.wayblazer.com

Sothatuserinterfacescanevolve

Theystillaskyou“Where”and“When”

Butyou’rethinking“Anisland,withmyfamily,withgolfand

kidsactivities”

Richer Output

Man

WomanSunset

Pool

Romantic

reviews and descriptions extracted concepts + modifiers

©2014-2017WayBlazer,Inc

My family just got back from a 6 night trip there and the hotel was incredible. My boys loved the pool complex with a lazy river ride while my wife and I spent the time at the swim up bar. My wife really loved the personal time she got at the spa while I took the kids to the nearby lake for some fishing and hiking. The staff was friendly and the rooms were large and comfortable. I would strongly recommend this property to another family.

derived intelligence

Watersports

Outdooractivities

Family

Pool

LazyRiver

fishing

Hiking

Spa

Better Answers

Heaven onEarth

Insight

Tennis

Wine

Spa

Evidence

Evidence Perfect Selection

2 bedroom home near downtown with great yard

“Great back yard” T. K. Certified Guest

Average travel searchervisits 38 Sites!

The biggest disruptor

Amazon Echo

200 Million by end of 2019

Many Choices

What will it cost to be the only one?

Very Soon

Double Digit Conversio

n Increase

Predictive Analytics Predictive Analytics

Predictive Failure Adaptive Diagnostics

Condition Based Maintenance

Convergenceof

Technologies

I.O.T.

75 Billion by 2025

I.O.T. Examples

Machine LearningAnalyticsCloud

IOT Technology Chain

ConnectivitySensors

John Rossman The Amazon Way on IoT

From Sensing To MeaningTo ActionAC Shutdown

Section 1`

Backup ON Service

Dispatched

Free and a 5% discount

Platform

Robotics Robotics

RPA (Robotic Process Automation)

Additive Manufacturing

90% of hearing aids 3D printed

In 4 years!

Jet Engine Fuel Nozzle Part Supply Chain

Manufacturer Benefits• Cheaper

• Lighter (25%)

• Stronger (5X)

• Faster (1 Year Faster to Market)

• No Inventory

• Fewer Sub Parts to Maintain (-20 Parts)

• Etc

Local 3d

Parts

Insurance

Forwarder

Warehouse

Sub Assembly

Assembler

Container Ship

Long Haul Truck

Materials Suppliers

Customs Broker

Truck Drivers

Better to be the disruptor!Forces of disruption

“If you don’t like change, you’re going to like irrelevance even

less.”

Technique

Technologyfollows

New Business Models

owns no vehicles

develops no content

has no inventory

owns no real estate

Tom GoodwinTechCrunch

Own the

edge

Location, Location, Location Edge is where the customer is

Apps Rule the Edge

20% Increase in Order

Size vs Counter!

Amazon Dash

Diagnostics! Integration at the Edge

Jamie DimonJ.P. Morgan Chase

“Silicon Valley is coming!”

“The battle is decided if the startup gets the distrubution before the incumbent gets the innovation”

James JonesRetail Analyst

RBC

“Your margin is our opportunity”

OPAOther People’s Assets

Amazon Traditional

SellBook

BillCollect

MarketBook

FindClients

Used Books

BuyBook

SetPrice

StoreBook

ShipBook

FinanceInventory

SetPrice

FinanceInventory

BuyBook

Store Book

ShipBook

Add amazingsoftware Set

PricesFind

Clients

Dispatch Bill &Collect

OwnCars

LicenseCars

ServiceCars

Traditional Limo Company

EnforceStandards

Hire Drivers

OwnCars

LicenseCars

ServiceCars

Marketenforcesstandards

Driversfind

them

Add amazingsoftware

Traditional Hotel Brand

FindClient

FindHotels

HireStaff

ManageProperty

ProvideSecurity

Takereservation

SetPrices

EnforceStandards

Bill &Collect

HireStaff

ManageProperty

ProvideSecurity

Hotelsfindthem

MarketEnforcesStandards

SetPrices

Bill &Collect

Add amazingsoftware

Less Capital

More Speed

But you have.... And perhaps you are not..

“There isNO step two!

Don’t let some kid in the Valley... Assets & Edge

What’s the new model?

ONIOutcomes Not Iron

Outcomes

Hold it

Back?

Hide? Instagram raised$1 Billion

The day Kodak went bankrupt

Kodak invented thedigital camera!

From one perspective: A disruption From another perspective: An innovation

InnovationDisruption

You can act!

What should I do no matter what?

What’s holding

youback?

50% of executives are dissatisfied with

the state of innovation in their company

Boyd & Goldberg“Inside the box”

Check the mirror Risk

v

Every company founded by a ri

sk taker

Would your company approvean idea as radical as the one that

founded your company?

I Started My Career As A Receptionist in a travel Agency - 47 years ago

Vega Travel

1st Startup

2nd Startup

Sold to American Airlines

• CIO

• VP Computer Ops

• VP Applications

• Asst VP Product

• Asst VP ADS Div

• Director

18 Years AA

Big Risk

• Boards

• 9 startups

• 3 went public

• 7 public companies

• 2 non profit

• Consulting company

• Venture Capitalist

• Speaker

• Author

Recently all in...again!

Ran outta money

`

75% of venturebacked startups

FAIL

<50% make itpast 4th birthday

Operating at full throttlevTake the first risk!

Prototype

3d PrototypeAI Web Test

“Do it right the first time!”

Watch the films! Check the mirror..again

Sentries Listen To Your Customers!

• The Phone Booth Is A Symbol• Every person in every job

required to listen to two customer calls per month

• Must discuss root cause at staff meeting

Paul English, CTO Clay in the customer’s hands

60,000,000 Downloads

Behavior just like the desktop!

Come together

Why can’t I buy a concept car?

Clarity

Chained to an old model?

We’ve ALWAYS done it this way

We’ve NEVER done it

that way

“What is dangerousis not to evolve”

Jeff Bezos

“Established organizations view disruption as a threat”

How could we do that?

You don’t have to change the world to cause disruption

Do it yourse

lf

Went public

$1.2bbl

Choice

Sold fo

r $1.8 Bbl

Bundling

Sold fo

r $50 m

m Apple didn’t invent

They made them better

TheirInnovation Your

Disruption

You can act!

Stop being disrupted - Innovate!

Recreateimagine Chuck Hull

Customiza

tion becomes the norm

Reimagine

Radio Controlled AirplanesDrones

Reimagine

“The last 25 years were all about who could build things the cheapest.

The next 25 will be all about who can make things the smartest”

Antoine van Agtmael

A story about change

$300,000

These kids never met!The game was built

entirely online and through Internet Messenger and Chat

A Virtual Company

Funding Kickstarter

Office Apartments

Team Crowdsource

Customers Social/Search

IT BYOD/Cloud

He’s not a failureOnly sold $400,000

“Fail again. Fail better.”

Samuel Beckett

Lessons learned

•At your favorite online bookstore

• Paperback or Ebook

Get slides at www.tbjones.com

Coming This summer!

6 7

3 421

Forces of disruption

1098

5New Business Models

InnovationDisruption

Get slides at www.tbjones.com

Get slides at www.tbjones.com

What’s holding

youback?

What’s the new model?

Get slides at www.tbjones.com Get slides at www.tbjones.com

How much can things change in the space of one career?

Get slides at www.tbjones.com

1970

2015Operating at full throttle

“Your conscience shouts, ‘Here’s what you should do,’

Steven Spielberg

while your intuition whispers, ‘Here’s what you could do,”

You think you have a tough job?

Mobile

6

5

3

4

2

1“You fall, you die!”

Carl Wallenda

The opportunities are out there It won’t be easy!

But you’ve got the tools Change is inevitable