האם מיצית את הפוטנציאל של מובייל וידיאו בעסק שלך

IN-PAGEMOBILE IN-STREAM CONNECTED DEVICE

Unlock Mobile Video Potential

IN-PAGEMOBILE IN-STREAM CONNECTED DEVICE

By Alon Tzipory

Helping Organization to Manage Their Digital Presence

Meeting the Needs of Hyper-connected World

Online Mobile Social

The Mobile Market – What recession?

Physical goods sales via Mobile will be 30% of E-tail by 2017.

Mobile ad spending totaled $3.3 billion in 2011.

Mobile searches have increased 4x in last 12 months. For many items, 1 in 7 searches is now sent from a mobile device.

71% of mobile searches begin when users are

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Worldwide mobile payment transactions will increase

fourfold within 5 years to

reach $1.3 Trn by 2017 –Juniper Research 2012

Revenues from Mobile search & discovery will

reach $15 billion by 2017 – x 4 the 2012 forecast

There are 200 million mobile video playbacks on YouTube every day.

begin when users are following up on TV, online of print advertisement.

Mobile Monetization Opportunity

/gomobilitybit.ly : י מהנייד/כנס? ת לעשות משהו במקביל/חייב

Mobile e-Commerce GrowthMobile @ 8% of USA eCommerce & Helping Accelerate Growth

/gomobilitybit.ly: י מהנייד/כנס? סטטיסטיקות משעממות אותך

Mobile Video ExplosionOn-boarding 17MM New Users in 7 Days!

reach.llnw.com: י מהנייד/כנס? ת לעשות משהו במקביל/חייב

Video Drives Down Purchase Path – B2BWhat Executives do after they watch a business related video?

/gomobilitybit.ly: אבל אם מוכרחים לבדוק את הנייד! לזה כדאי להקשיב

Video Drives Down Purchase Path – B2CWhat consumers do after they watch a product or service related video?

/gomobilitybit.ly: אבל אם מוכרחים לבדוק את הנייד! לזה כדאי להקשיב

Information by Google

The Shift Toward a Mobile VideoMobile Video has become a critical part of the Marketing Mix

Mobile Video – Unlock The Potential Using mobile video by media and non-media organizations

• Run In-app & In-Stream Ads

• Run non-linear Ads

• Subscription models

• Communicate PR Videos• Communicate PR Videos

• Promote e-commerce sells

• Generate leads

• Drive shoppers to nearest store

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SO, WHAT ARE THE PROBLEMS?

The Mobile Market – Fragmented2500 Different Mobile Devices. Focus on iOS and Android

The Complexity of Video & Mobile Video Workflow

The Mobile Market – Integrated?Too much Time. Too Complicated

WHAT DO WE NEED THEN?

Leveraging Mobile: Delivering Content Anywhere

• Intelligent Detection: Automated device detection for targeted content delivery.

• Rich Media Support: Master content format that enables automated format conversion based on

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conversion based on device.

• Mobile Monetization Support: In-app, pre-roll, post-roll, PPV, Subscription

• Analytics: Detail user reports and integration capability.

Platform Scale & ReachWorld-wide Reach and Scale, Including ISRAEL

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Adaptive Intelligence Technologies

Mobility Platform AdoptionWorld-wide Success!

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Live Show

~4 months 24x7

Season & Final

Live and On-Demand

Live Music

24x7x365 Live

Leading Events in Israel

Multiple Streams

Sustained dozen of Thousands of viewers

Live and On-Demand

Peaked at few

thousands during

event

24x7x365 Live

Streaming

Thousands of viewers

Live from the field

5 days, 5 Streams

Beauty City 2010

Live and On-Demand

Live Sport

Everyday Stream

Leading Events in Israel

Different Cities and locations

To PC and Mobile

Live and On-Demand

End-to-end: video

acquisition, encoding

and publishing

Content Management

& Edition

Everyday Stream

Ready

Unplanned Peaks

REACH VideoAny Device! Any Format! Future Support

Limelight REACHPublishing

System

1

<Universal URL> 3

21 Publish video in a single high-resolution file with the

publishing system you already have.

2 Limelight REACH adapts publisher’s video for optimal

playback on target devices and generates a Universal

URL.

3

Make publisher’s video available through a Universal

URL in publisher's mobile application or web page.

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6

Limelight REACH

4

5

4 Users on a broad range of devices visit publisher’s mobile

application or web page and request publisher's video.

5 Limelight REACH detects which device sent the request.

6 Limelight REACH delivers a version of publisher’s video best-

suited to the capabilities of the requesting device.

REACH Ads

CDN REACH Ads Ad Server

Request context Ad call

Ad insertion Ad selection

Content request

Media content

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Ad insertion Ad selectionMedia content

with ad

• Traffic with DoubleClick DART, 24/7 OAS, Microsoft Atlas, Freewheel

• Publish ad creative in any video format

• Target, report, and forecast mobile inventory

• Integrate reports with external systems like Omniture (Analytics)

REACH Interactive

Pre-roll Video Ad User Driven Option On Landing page

• Un-skippable ad

• User prompted to tap

video while ad is playing

• User is given the option of

opening the landing page

• Labels for the prompts are

configurable per ad

• An ad-specific landing

page is displayed in-app

• Video playback resumes

once the user leaves

landing page

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Content Management

Upload and organize your video content using our

intuitive browser-based management tools.

Publishing

Players

Build players that require no download and match the

look and feel of your website.

Analytics

Video PlatformManage Live and On-

demand Video and Audio

Publishing

Control who can see and where your video

content is available by setting rules for syndication

and viral marketing.

Search

Provide your users with the best searching

technology available, the ability to 'search inside'

a video.

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Analytics

Fine-tune your video delivery by analyzing metrics

and usage reports with the most comprehensive

analytics tools available.

Mobile

Provide your video content to those ‘on-the-go’

with easy-to-use publishing tools for mobile

delivery.

http://bit.ly/golvp! דמו וחשבון התנסות חינם

IN-PAGEMOBILE IN-STREAM CONNECTED DEVICE

Thank You!

IN-PAGEMOBILE IN-STREAM CONNECTED DEVICE

Alon Tzipory

alon@raynw.com

054 – 455 8530