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Post on 19-Dec-2015
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WHAT ARE THE BENEFITS OF SOCIAL MEDIA?Reach
Engagement
Share Ideas & Goals
Behind-the-Scenes
Turn Digital Followers into Votes
Analytics
And So Much More
Social Media in Action in Some of the political Campaign
Social media helps politicians more effectively reach large numbers of voters in a short amount of time. “In the local scene, you cannot just ignore the impact of social media because the number of social media users usually surpass[es] the number or the margin of your victory,”
Social Media Reach :-
Facebook Twitter Linked
in Youtube Flicker Google +
Unlike television, radio, and direct mailers, social media allows politicians to actively engage with their potential voters.
Engagement of SocialMedia :-
Social media allows politicians to share their beliefs, goals, and accomplishments directly with voters, making them feel more directly involved with the campaign.
Share Ideas & Goals :-
Social media allows politicians to give their supporters a behind-the-scenes view of their campaign.
Behind-the-Scenes :-
It is one thing to build a large, digital following. It is another to turn those followers into votes.
Turn Digital Followers into Votes :-
Social media allows political campaigns to more easily track engagement. “We now track every mention of a Senator, House Representative, or Governor,” said Zachary Green, CEO of 140Elect.
Analytics
SOCIAL MEDIA IN ACTION IN THE LAST PRESIDENTIAL CAMPAIGN: OBAMA VS. ROMNEY
During his last Presidential campaign, President Barack Obama fully embraced the social media movement, gathering followers through Facebook, YouTube and Twitter. Here is how the President’s social media efforts stacked up to his challenger, Mitt Romney.
Barack Obama Mitt Romney
Twitter 20,420,000+ Followers
1,225,000+ Followers
Facebook 29,101,000+ 7,993,000+
Youtube 233,000+ 21,000+
Printerest 42,000 + 12,000+
Instagram 1.4 million + 38,000+
Narendra Modi Rahul Gandhi
Twitter 5.19 million followers.
58.1 K followers.
Facebook 19289503 + followers
191312 + followers
Youtube 171,230 + followers 61,556 + followers
Printerest 3469 + followers 35 + followers
Instagram 13,347 + followers 8890 + followers
Social Media in Action in the Last Lok Sabha Campaign: Narendra Modi vs. Rahul Gandhi
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