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APROJECT REPORT
ONProduct Profile & Marketing ofDabur India Ltd.
Submitted in partial fulfillment of theBachelor Degree of Commerce
Submitted By:Guided By:
S. Ravi Kumar
Vishnupriya patnaik
Rollno: -12a51e0059
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DELARATION
I do here by declare that all the information required forthis project is collected through my own effort and is trueto the best of my belief. This work has not been submittedto any other institution earlier.I further declare that the project work is original andgenuine to the best of my knowledge and information. Thehonorable authority may take necessary disciplinary
action against me if the report is found to be misleadingand false.
Place :Date :
Signature
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This is to certify that Apurba Khanduri, student of FakirMohan Autonomous College, Balasore of B.Com Final Year(Marketing Honours) bearing Class Roll no.:09DC097 and
Exam Roll no.:09C52009 has carried out her researchwork titled Product Profile and Marketing of DaburIndia Ltd as partial fulfillment of Bachelor Degree ofCommerce.
Dr C.R.DashDept o
commerceF.M.
Autonomous CollegeBalasore
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ACKNOWLEDGEMENT
On the eve of completion of this project work I convey my gratitudeand thanks to Dr. C.R.Dash, Reader in Commerce, Fakir Mohan
GUIDE CERTIFICATEAutonomous College, Balasore for his valuable guidanceall through the study.A special word of thanks to the Retailers who haveprovided me with valuable information towards thecompletion of this Project. Last but not the least, I expressmy indebtness for all those who have directly and
indirectly influenced me in completing this project.
Place : Balasore Apurba KhanduriDate : Class rollno.:09DC097
Exam rollno.: 09C52009
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CONTENTS
CHAPTER 1
Introduction
Objective of the Study Scope of the Study
Research Methodology
Limitation of the Study
CHAPTER 2
Company Profile of Dabur India Ltd.
History of the Company Product Profile
CHAPTER 3
Data Analysis and Interpretation
CHAPTER 4
Summary & Major Findings
CHAPTER 5
Conclusion
Suggestions
Bibliography
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Questionnaire
CHAPTER 1
1.1INTRODUCTION
1.2Objective of the Study
1.3Scope of the Study
1.4 Research Methodology
1.5 Limitation of the Study
INTRODUCTION
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Marketing is something which is going on all around us.We see marketing that flash very frequently on our TV,spice up our magazines and newspapers, decorate the
sides of highway and now-a-days reach us through cellphones and emails. Marketing has become all pervadingand we see it in everything we do. But there is much moreto marketing than meets the consumers casual eye,behind it all is a massive network of people and activitiescompeting for our attention and purchase.In the total marketing offering Product is a key element.
Marketing mix planning starts with formulating an offerthat brings value to target customers, and satisfies theirspecific needs.
According to Philip Kotlar:A product is anything that can be offered to a market for attentionacquisition, use or consumption and might satisfy a wantor need thus product refer to tangible and intangible
goods like physical objects, services, events, persons,ideas or combinations of these.
Levels of product :Products have Five levels which are known as customervalue hierarchy with each level adding more customervalue.
The most basic level is the core product or core benefit.This is what the customer is actually buying. Example:cosmetics are brought by ladies with the hope ofbecoming fair or beautiful.
At the second level the core benefit is turned into a basic productThis will have features design a quality level a brandname and packaging.
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At the third level it becomes an expected product, a setof attributes and conditions normally expected by
consumers when they buy the product.
At the fourth level it becomes an augmented product byoffering additional consumer expectation.
Finally it becomes the potential product, containing allthe possible argumentations and transformations that itmight undergo in the future.
The Product Life Cycle:
Every product, like human being has a life cycle. The lifecycle of different Products are different. Some productshave a longer life time while others have shorter life time.
The product life style is saidto begin when a new product idea is launched and
commercialized, it ends when the product is discarded.Every marketing department must take a cautious note ofsuch product life cycle and accordingly chalk out themarketing strategies.
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A products potential and profitability change over time.The product life cycle (PLC) is the course of a productssales and profit over its life time.It involves 5 distinct Stages:-
Product Development Introduction
Growth
Maturity
Decline
Corresponding to these stages are distinct opportunitiesand problems with respect to marketing strategy andprofit potential. By identifying the stage that a product isin, or may be headed towards, companies can formulatebetter marketing plans.
STAGES IN PLC:
The PLC concept shows the sales history of a typicalproduct as following a Bell-shaped curve, depicting thefive different stages.
1.Product Development Stage:Product Development begins when the company finds anddevelops a new product idea. The process involves ideageneration, idea screening, concept development andtesting, marketing strategy development, businessanalysis, product development, test marketing andcommercialization.
2.Introduction Stage:The Introduction Stage starts when the new product islaunched commercially and made available for purchase.It takes time to fill dealer pipelines and roll out theproduct in several markets. So, the sales growth is boundto be low. In this stage, profits are negative or
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low because of the low sales and heavy distribution andpromotion expenses.
3.Growth Stage:The Growth Stage is marked by a rapid climb in sales.The early adopters like the product and middle consumerstart following the lead. New competitors enter themarket, attracted by the opportunities for large scaleproduction and profit. They introduce new product
features and this further expands the market. Profitincrease during this stage as promotion costs are spreadover a larger volume and unit manufacturing costs fallsfaster than price declines, owing to the experiencecurve effect.
4.Maturity Stage:
At some point in its life cycle, a products rate of growthwill slow down and the product will enter a stage ofrelative maturity. This stage normally lasts longer thanthe previous stages.
The Maturity Stage cab be divided into 3 phases:-------i) Growth Maturity:
The sales growth rate starts to decline because ofdistribution saturation.ii) Stable Maturity:Sales become level on a per capita basis because ofmarket saturation.iii)Decaying Maturity:
The absolute level of sales starts to decline and customersproducts and substitutes.
5.Decline Stage:
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The sales of most product forms and brands eventuallydecline. The sales decline may be slow or rapid. Salesmay plunge to zero or they may petrify at a low level.Sales decline for a number of reasons including
technological advances, consumer shifts in tastes andincreased domestic and foreign competition.
IMPORTANCE OF PLC:
The PLC model offers some degree of usefulness to
marketing managers, in that it is based on factualassumptions. Nevertheless, it is difficult for marketingmanagement to gauge accurately where as product is on itsPLC graph. A rise in sales per se is not necessarily evidenceof growth. A fall in sales per se does not typify decline.Another factor is that differing products would possessdifferent PLC shapes. A fad product would hold a steepsloped growth stage, a short maturity stage and a steepsloped decline stage. It can probably be said that a givenproduct (or products collectively within an industry) mayhold a unique PLC shape, and the typical PLC model can onlybe used as a rough guide for marketing management. Thisis why its called the Product Life Cycle. The duration of PLCstages is unpredictable. It is not possible to predict whenmaturity or decline will begin. Strict adherence to PLC canlead a company to misleading objectives and strategyprescriptions.
SCOPE OF THE STUDY:
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This study will give the feedback to the company
regarding the most effective way of creating customer
and satisfying the customer by bringing the desired
change in the product. It will help the company to build up
healthy and effective strategies in increasing its sales.
My study is restricted to BALASORE district. The scope is
limited to the product profile and marketing of Dabur India
Ltd.
RESEARCH METHODOLOGY:
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This section of survey puts emphasis on the procedurethat has been followed by us during research study. Thisfacilitates a reader to understand the project work easilyand clearly. The methodology that has been used in the
research study are as follows:
Research Design
The Sampling Procedure
Questionnaire Design
Data Collection Procedure
Research Design:
The type of research design used by me to gatherinformation or data for this project can be termed asDescriptive Research.
Descriptive research includes Survey and facts finding,Enquiries of different kinds. The major purpose of the
descriptive research is to describe the state of affairs asexist in present.
The Sampling Procedure:
In this project, random sampling is used. The samplingunit of the study will be within 100. The Sampling size
includes user from different occupation, locality, age,religion and income background.
Questionnaire Design:
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Questionnaire consists of list of questions to be askedfrom the respondents and space to record theanswers/responses.
Questionnaire design consists of5 steps as follows:
1.Specifying data requirement.2.Determining the type of questions to be asked.3.Deciding the number and sequence of questions.4.Preparing the preliminary draft of Questionnaire.5.Revising and re-testing the Questionnaire.
LIMITATION OF THE STUDY:
Every research has its own plus points and limitations.
The following are some of the limitations:-
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1.Limitation of time.2.There are number of samples and sets.3.The apprehension of disclosure trade secrecy came
as hindrance in our research work.
4.The research was carried out on customers who arehuman beings. Human beings have the tendency tobehave artificially when they know they are beingobserved.
OBJECTIVES OF THE STUDY:
1. To analyze the marketing strategy of Daburproducts.
2. To know consumers perception about the products.3. To compare the share of Ayurvedic products with
that of others.
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4. To understand the economy factors affecting thesales volume and their opportunities.
5. To understand the competitive position of rivalproducts.
6. To evaluate the channel of distributions.7. To understand the advantages and limitations of the
products.8. To measure the effectiveness of advertising.
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CHAPTER 2
2.1 COMPANY PROFILE
2.2 HISTORY OF THE COMPANY
2.3 PRODUCT PROFILE
DABUR INDIA LTD. THE PROFILE
Dabur India Ltd. is one of Indias leading FMCGCompanies with revenues of about US $910 Million(Rs. 4110 Crores) & Market Capitalization of US $4Billion (Rs. 20,000 Crores). Building on a legacy ofquality and experience of over 125 years, Dabur is todayIndias most Trusted brand and the Worlds LargestAyurvedic and Natural Health Care Company.
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Dabur India is also a World leader in Ayurveda with aportfolio of over 250 Herbal/Ayurvedic products. DabursFMCG portfolio today includes 5 Flagship Brands withdistinct brand identities as:
Daburas the master Brand for Natural Health Careproducts.
Vatika for premium personal care.
Hajmola for digestives.
Realfor fruit Juices and Beverages.
Fem for fairness bleach and skin care products.
Dabur today operates in key consumer productscategories like Hair care, Oral care, Health care, Skin care,Home care and foods. The Company has a widedistribution network covering over 2.8 million retail outletswith a high penetration in both Urban and Rural markets.
Daburs products also have a huge presence in theoverseas markets and are today available in over 60
countries across the Globe. Its brands are highly popularin the Middle East, SAARC countries, Africa, US,Europe and Russia. Daburs overseas revenue todayaccounts for over 30% of the total turnover.
HISTORY OF THE COMPANY:
The story of Dabur began with a small but visionaryendeavour by Dr. S.K. Burman, a Physician tucked away inBengal. His mission was to provide effective andaffordable cure for ordinary people in far-flung villages.With missionary zeal and fervor, Dr. Burman undertookthe task of preparing natural cures for the killer diseasesof those days, like Cholera, Malaria and Plague.
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Soon the news of his medicines travelled and he came tobe known as the trusted Daktar or Doctor who come upwith effective curves and that is how his venture Daburgot its name derived from the Devanagri rendition of
Daktar Burman or from the words Da for Daktar andBur for Burman.
Dr. Burman set up Dabur in 1884 to procedure anddispense Ayurvedic medicine. Reaching out to a widemeans of people who had no access to proper treatment.
Dr. Burmans commitment and ceaseless effort resulted
the Company growing from a fledging manufacturer in aSmall Calcutta house to a household name that at onceevokes trust and reliability.
Daburs Motto:
Dedicated to the Health & Well being of every household
BOARD OF DIRECTORS:
Dabur has an illustrious Board of Directors who arecommitted to take the company to newer levels ofCorporate Governance.
The Board of Directors comprises of:
Dr. Anand Burman Chairman
Mr. Amit Burman Vice Chairman
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Mr. P.D. Narang Whole Time Director
Mr. Sunil Duggal Whole Time Director
Mr. Pradip Burman Whole Time Director
Mr. Mohit Burman Non Whole Time Promoters
Mr. Bert Paterson Independent Directors
Mr. P.N. Vijay Independent Directors
Mr. R.C. Bhargava Independent Directors
Dr. S. Narayan Independent Directors
Mr. Analjit Singh Independent DirectorsDr. Ajay Dua Independent Directors
PRODUCT PROFILE:
Daburtoday operates in key consumer products like HairCare, OralCare, Health Care, Skin Care, Home Care
and Foods.The company has a wide distribution network,covering over 2.8 million Retail Outlets with a highpenetration in both Urban and Rural markets.
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Health Supplements Real
Active(Fruit Juice) Dabur Chyawanprash
Odomos Dabur Chyawanshakti DabuHoney
Glucose D
Odonil Hair Care OiHomemade Masala
Digestive Vatika Hair OilOdopic Hajmola Tablets Amla Hair Oil Capsic
red pepperHajmola Candy sauce
Sanifresh Dabur Hingoli Hair Care Shampoo Vatika Henna ConditioninShampoo
Baby Care Vatika Anti-dandruff Shampoo
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Dabur Lal Tail Vatika root strengtheningshampoo
Dabur Baby Olive Oil
Dabur Jamna Ghunti Skin CareDabur Gulabari
Nature Cures Dabur Fairness Face packRing Ring Vatika Saffron glow soap with
sandalItch Care
Back-aid Oral CareDabur Balm Babool Toothpaste
Meswak ToothpasteDabur Lal dantmanjan
Dabur Chyawanprash:
Dabur Chyawanprash has antioxidant properties andstrengthens the bodys internal defense mechanism. Theimmune system thereby protecting from everydayinfection cough, cold and stress etc.
Chyawanprash a time tested, age old formulation has
number of herbs like amla, giloy and has more than 40other natural ingredients to boost immunity.
Magic Ingredients:
Amla
Ashwagandha
Pippali
Kesar
Guduchi
Karkatsringi
Satavari
Bramhi
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Dabur Chyawanprash, which strictly follows the originalrecipe that was laid down centuries ago. Dabur now
offers the same age-old benefits of Chyawanprash in twonew variants the Sugar-free Dabur Chyawanprashand the Chocolate-flavoured granular DaburChyawan Junior.
Dabur Honey:
Dabur Honey has been used for its medicinal and
therapeutic value for centuries in India. Dabur India Ltdsaw the potential of honey beyond its remedial value,helping every household imbibe the goodness of itsnatural wonder liquid in their day to day life.
USEFULNESS OF HONEY:-
Honey is known to promote good health
It act as a good cleansing tonic that revitalizes theentire body
It is the best source of natural unrefined sugar andcarbohydrates.
It provides instant energy.
It acts as mild antiseptic.
Scientists have found that honey has antioxidantsand a large variety of vitamins minerals and amino
acids.
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VATIKA ENRICHED COCONUT OIL:
Vatika enriched coconut oil provides natural nourishmentto your hair giving it body and radiance while taking care of
the critical balanced nutrients. Unlike ordinary coconut oil,Vatika coconut oil and scalp complete provide nourishmentfor that problem free healthy, crowing glory.
Ingredients:
Triphala
Brahmi
Henna
Neem Lemon
Rosemary oil
Kapurkachri
Soya extract
The new improved formulation of Vatika Enriched CoconutHair Oil is proven to be better than ordinary coconut oil in4 ways:
It makes hair StrongerHair become ThickerIt makes hair Shinier
Better Dandruff Control
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Dabur Gulabari:
Dabur Gulabari is the only personal care brand offeringthe goodness of rose for skin care. Dabur Gulabariskincare range is packed with natural rose extracts thatgive you soft, smooth skin that glows like a Rose.
Dabur Gulabari skin care range helps maintain moisturebalance without leaving your skin oily. Besides protectingthe skin from damaging elements and keeping it soft andtouched, natural rose extracts also help remove drynessand dullness giving you skin a rose-like radiance.
Ingredients:
Aqua
Fragnance (Rooh Gulab) Rose Oil
Propylene glycol
Methyl Paraben
Propyl Paraben
Bronopol
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VATIKA SMOOTH AND SILK SHAMPOO:
Vatika Smooth & Silky Shampoo is a natural shampoothat conditions from deep within, while gentlycleansing and nourishing the hair. It offers the gentle &caring touch of nature that leave the hair soft, silky andradiant.
It has the perfect balance of natural ingredients likeHenna, Green Almonds and Shikakai that turn dull andlifeless hair into smooth and silky without damagingthem.
Ingredients:
Aqua containing extract of Henna
Yogurt and Honey
Sodium Laureth Sulphate
Cocamidopropyl Betaine
Silicone Conditioners
Cocamide MEA
Ethylene Glycol Monostearate
Perfume
Dabur Red Tooth Paste:
Dabur Red Toothpaste is packed with the power of13activeAyurvedic ingredients like Laung, Pudina and
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Tomar, that keeps all your dental problems away. It is thefirst-ever toothpaste which keeps all the dentalproblems away, thereby providing strong teeth.
Its superior formulation that has been scientificallyvalidated has made Dabur Red Toothpaste the preferredoral care brand for millions of Indians. Dabur RedToothpaste has become an Rs.100 Crore brand withjust 5yrs of its birth.
Ingredients:
Laung: Helps prevent toothache
Pudina:Helps prevent bad breath
Tomar: Kills harmfull germs
Dabur Hajmola:
Pop a Dabur Hajmola and enjoy the chatpata flavourthat stimulates your digestive power. The popularity ofthis Ayurvedic digestive can be gauged by the fact thatalmost 2.5 crore Hajmola tablets are consumed
every day in India.
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Ingredients:
Sharkara
Sauvarchala Lavanu/ Kala Lavar Navasara
Kshudhavardhak churna
Nimbu Saar
Shveta Jiraka
Maricha
Shunthi Pippali
As Ayurvedic digestive medicine, Dabur Hajmola wasthe first to bebranded as a product. Dabur Hajmolais a market leader with 60% share of the digestivetablets segment in India.
So quit worrying about what all that yummy food will do toyour stomach. Keep digestion toned up with Dabursrange of digestives tablets and candies. These Ayurvedabased solutions aid digestion as well as distressingstomach disorder safely and instantly.
Dabur Pudin Hara:
It gives relief from stomach ache, gas and indigestion. It isa trusted fast action remedy for stomach disorders. PudinHarais completely naturaland safe.
Ingredients:
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Each Pudin Hara pearl contains:
Pudhina Ke Satva: 180mg
Colouring Agents: Tartrazine yellow
C.I. no. 19140 and brilliant BlueFCF C.I. no. 42690
Preservatives: Melhvi Parahen
CHAPTER 3
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DATA ANALYSIS & INTERPRETATION
DATA ANALYSIS & INTERPRETATION:
I have collected data from secondary sources i.e. fromretailers/wholesalers and also downloaded from Internet. Ihave analyzed the collected data with the help ofCharts/graphs.
Data Analysis is a method of analyzing the data which
have been collected as a sample out of population inorder to analyze whether the data are perfect andsufficient for the purpose or not. The data is collectedfrom Dabur India products sold.3.1 Analysis of FMCG Growth Rate:
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Interpretation:
Indias FMCG sector reported steady sales CAGR of11.2% over FY00-10 on the back of strong annualvolume growth of ~8.5%.
Growth being driven by increasing consumption ledby rise in incomes, changing lifestyles and favorabledemographics.
FMCG industry expected to grow in mid to high teensgoing ahead.
3.2 Analysis of Dabur Financial Sales report byCAGR 18%
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Interpretation:
Sales show a decline in FY04 on account of de-mergerof Pharma business.
Balsara acquisition added 10% to topline in FY06
Fem acquisition added 3.5% to topline in FY10
3.3 Analysis of penetration of Dabur products inUrban and Rural levels.
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Low penetration levels offer room for growth acrossconsumption categories.
Rural penetration catching up with urban penetrationlevels.
In Urban, Dabur products are consumed more thanrural areas.
In Rural, penetrations for each Dabur products are toolow as compared with urban areas.
3.4 Analysis of FMCG Company for Hair Oil.
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The above pie chart, displays that 43% of totalcustomers use Dabur products rather than otherbrand products.
20% of market share is covered by Deys Medical products.
17% of market share by Marico.
10% of market share by Emami.
Bajaj covers 10% of the market share respectively.
3.5: Analysis of FMCG Company for Chyawanprash:
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Out of total customers 65.8% of market share is forDabur products.
The Baidyanath is preferred by 13.6% of thecustomers.
Few other brand take over 10.5% of the total marketshare.
7.2% of the total market share is covered by Emami.
2.9% by the brand Zandu.
3.6: Analysis of FMCG Company for Digestives:
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55% of customers prefers for Hajmola for digestingfoods rather than others.
The competitors take over the rest half. Like satmola about 8% and 37% by others.
3.7: Analysis for FMCG Company for Oral Care:
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40% consists of Dabur brand oral products
Colgate has a very close competition with Dabur with jus35%.
Hindustan lever take over 15% of the market share.
10% by few other brands.
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CHAPTER 4
SUMMARY & MAJOR FINDINGS
SUMMARY:
The 125 years old company Dabur has made itself
successful despite of strong competitors like Baidyanath,
Zandu, Himami any many other Ayurvedic companies.
85% of the total domestic market share is contributed by
these Ayurvedic companies. The leader in this field is
Dabur, which had a 69% market share. Carrying its great
legacy of years and years, Dabur is producing quality
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Dabur products which match international standards
established by various quality control bodies governing
quality standards in herbal products.
From the above mentioned chapter, we came to know
about the companys market share in context to its
various products and in comparison to its competitors.
The chapters above provide us the information about the
sales of the Dabur products. It gives a brief idea about the
distribution channels of the product.
FINDINGS:
Most of the people get aware of a Dabur from TV
advertisements which are the most vital media ofcommunication of a brand to the people followed byads on Newspapers and friends or relatives as per ourstudy.
It was found that the overall satisfaction level ofcustomer is very good.
It was also found from our study that about 90% ofthe total customers have a very good impression on
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the Brand name of Dabur and only 10% remarks thatthis brand is of average class.
It was found that about 83% of total Dabur customershave recommended either to their friends or to theirrelatives or to others to buy the same brand whichshows a strong brand loyalty towards Dabur and alsothis shows the satisfaction level of Dabur customers.
It was also found that most of the customers about73% suggest for more advertisements in order toimprove market share of Dabur whereas 33% suggestfor reduction in price or employment of moreattractive gift/offer or any other promotional activityfor the improvement of selling or market share.
CHAPTER 5
5.1 CONCLUSION
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5.2 SUGGESTION
5.1 CONCLUSION:
This survey has revealed that the revealed that theAyurvedic Industry is very complex industry with amanufacturing process which is sensitive and requiresexpert supervision.
Dabur India Ltd enjoys good brand loyalty.
Fluctuating demand of Ayurvedic medicines is aproblem with which companies have to contend.
Few Dabur products are under constant treat from itscompetitors and loosing its market share.
Dabur emphasizes mass marketing of most products.
Dabur focus on expansion, acquisition and innovation.
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The Dabur products undergo clinical validationprocesses.
The Dabur India Ltd follows strict Government norms.
5.2 SUGGESTION:
After the survey and analysis a lot of information wasgathered, this is being presented in the form ofsuggestions:
The company should introduce more new productsacross the segments.
Dabur should phase out the products those are weak.
It should be selective and should eliminate theunprofitable outlets.
Different types of promotional activities should beinvolved in the sale of the products like sponsorshipto cookery shows, beauty contests etc to increase thepublicity and awareness of the brand.
The free gift facility should be provided so that withthe sale of one product the people get induce to byother products too.
The expenditure on advertisement of the productshould be increased.
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The people of rural areas are still unaware of fewproducts of Dabur. Hence special care should betaken such as providing small sachet of honey so thatthe children in the rural areas prefer that instead of
eating the unhealthy chocolates. It will provide themgood health in small price.
The involvement of brand ambassadors should beincreased because it was found that people getmotivated by there sayings and buy the productwhich there favorite actors and actresses use.
BIBLIOGRAPY
Books:
Philip Kotlar : Marketing ManagementT.N. Chabbra : Principle of MarketingK Naresh Malhotra : Marketing ResearchK. Karunakaran : Marketing Management
Website:www.daburindia.comwww.businessdictionary.com
http://www.daburindia.com/http://www.businessdictionary.com/http://www.daburindia.com/http://www.businessdictionary.com/ -
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QUESTIONNAIREGENERAL INFORMATION
Name:
Contact Address:
Profile:
---------------------------------------------------------------------------------
------ Put tick mark
in appropriate Box
1. Source of Income:
Business Monthly Salary
Others
2. Monthly Income from Occupation:
Rs. 5000 10000/- Rs. 15000 20000/-
Rs. 10000 15000/- Rs. 20000 25000/-
Above Rs. 25000/-
3. Do you use Dabur products?
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Yes No
4. Which brands digestive tablets do you use?
Hajmola Satmola Patanjali
5. Which brands Chyawanprash do you use?
Himami Dabur Zandu
Baidyanath
6. Which brands hair oil do you use?
Emami Marico Dabur Others
7. Which brands toothpaste do you prefer the most?
Colgate Hindustan lever
Dabur Others
8. Whose skin care products do you prefer?
Loreal Calvin care
H U L Dabur
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9. Which brands Shampoo do you use regularly?
P & G H U L
Dabur Calvin care
10. Are you satisfied with advertisement of Dabur
products?
Yes No
11. Why do you prefer the Dabur products?
Brand name Brand ambassador
Quality Herbal nature
12. What suggestion would you like to give about the
Dabur products?
__________________________________________________
Customer Signature
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