© gsma 2014 july 2014 member services and digital commerce collaboration restricted - confidential...

© GSMA 2014

July 2014

Member Services and Digital Commerce Collaboration

Restricted - Confidential Information

© GSM Association 2014

All GSMA meetings are conducted in full compliance with the

GSMA’s anti-trust compliance policy

© GSMA 2014

Member Services Team

Hana Jelinkova Member Services

Co-ordinator

Nazia Haque

Database Administrator

Shafiq Karim

Eloqua

Co-ordinator

Vicky Sleight

Senior Director Member Services

Julia Higginson

Senior Database Manager

Gregory Geodjenian

Senior Manager

Member Services

Clare MabinMembership

Manager

Anita Tewarrie Member Services

Co-ordinator

Digital Commerce liaison

© GSMA 2014

Types of Membership

Full Membership: 801

• Operators

Associate Membership: 260

• Manufacturers/Suppliers

Rapporteur: 4

• Committed to LTE or wishing to Roam on GSM

Target:

£22.9m

© GSMA 2014

Participation In:

CEO invite to annual Mobile World

Summit

Industry thought leadership

Regional Interest Group events (full

members only)

GSMA Working Groups & initiatives (full members only)

Creation/influence on use cases, guidelines

and government lobbying

GSMA Mobile World Congress, Mobile

Asia Expo & Mobile 360s

Membership Benefits

© GSMA 2014

Membership Benefits

Networking with GSMA Membership

Meeting & Event calendar

Discounts on GSMA Intelligence

subscription fee

GSMA information, documents,

white papers, e-newsletters

Members Database and contact details

Industry research reports

GSMA Strategic Agenda and

Business Plan

Education Sessions

Webcastupdates

Full access:

© GSMA 2014

Membership Tools and Benefits:

InfoCentre²

Regional

Interest Groups

Working Groups

Marketing

Opportunities Advanced Search Programmes

© GSMA 2014

Member Services Remit

Acquisition and retention [£22.9m]

Identify member needs & drive

Member Satisfaction

Member Communications

Customer care

Member database control & updates

Deliver / maintain / improve services & benefits

© GSMA 2014

Database

INFOCENTRE2 – Members extranet

Data Protection - MEMBER SERVICES INTRANET for more information

ELOQUA – Email marketing tool

SALESFORCE – CRM (relationship management) tool

Data Request Form • ensure that the data you are using is up-to-date • complies to data protection rules (i.e. optouts have been removed)

Check any existing lists • for UP-TO-DATE member status• No Spreadsheets – data must be reviewed by database team 

Emails to 50+ contacts Must be sent via Eloqua

Updates - forward to databasemanagement@gsma.com

Infocentre2 – a collaborative communication tool for use by GSMA members and GSMA staff

© GSMA 2014

Collaboration with programmes

Encourage members to become involved in GSMA programmes which shape the industry:

Become more engaged with Digital Commerce

Participate in Digital Commerce projects

Showcase digital commerce products and services

Contribute to White Papers and other technical documents

Network with key industry colleagues within the ecosystem

© GSMA 2014

Best Practice – Digital Commerce

Inform Member Services who you are talking to

Find out if a member, if not, encourage them to join (if relevant)

Make sure correct type of agreement is in place:– NDA for ongoing flow of information between parties– NMPA for organisations contributing to a project deliverable but

not members (or not relevant to be members)

Advise Member Services of any event/workshop etc. – Invite Member Services to attend – Share list of attendees– Highlight companies of interest

Laura and Janette are the Digital Commerce liaison with Member Services – please refer to them if you need help.

© GSMA 2014

Incentive for Digital Commerce

£99,000 = £1,000

£74,500 = £ 700

£49,500 = £ 450

£24,500 = £ 450

£14,500 = £ 450

£ 9,900 = £ 450

Membership fees You receive:

© GSMA 2014

Any questions?

Thank you