highly dealing with specific customer profile of customer and customer satisfaction gender: female...

RECOMMENDATIONS

MARKETING THEMES Highly dealing with specific customer profile of

customer and customer satisfaction Gender: female greater then males Age: Young Population (under 25: 40%) Thrill of finding a good deal: high rate of

recommendation to others Largest Influence: friends and family Popular Department: Kids Apparel Customer Opinions, Satisfaction, Loyalty, and

Online Communication with the organization

ACTION PLAN Improve customer service

Higher use of e-commerce

Increased advertising

Loyalty cards

Improved Information Systems

Store Specialities

CUSTOMER SERVICE Separate cash for returns

Separate section for customer inquiries

Improved layout of cash registers

COMPARISON OF LAYOUTS

STORE SPECIALITIES Expand Departments:

Winners Food court/restaurant

Winners optical

Winners Grocery Department

Winners Pharmacy

Winners Brand of Clothing

E-COMMERCE Online web-site re-modelling offer insider news to

promote its use by:

Creating a Winners Brand

Offering Online Shopping and Shipping Feature only on Winner produced merchandise

Offer special online features to online shoppers target market

INCREASING ADVERTISING More television commercials

Active Distribution of Catalogues

You-tube blogging on trends and outfits

Social networking websites

Winners in the fashion industry

LOYALTY CARDS Increase TJX member benefits

Transferring current TJX credit cards to Canada from the US

Offer points cards

Online Shopping with redeemed points

discount percentiles for a certain amount

IMPROVED INFORMATION SYSTEMS

Application of LID 3 similar to Hudson Bay Company from current retail POS system: online stock

Direct communication and updates on websites with current stock with Winners Brand and other different vendors

Better control of on-going problem demand and supply fluctuations

INFORMATION SYSTEMS Online website: LID 3 database inventory system

Other brands carried within the store follow:

Liquid Inventory System offering flexible business model and Opportunistic buying

COMPETITIVE ADVANTAGE Separating our business from other retailers

through our unique online promotions: points cards and TJX

benefits Advertising: brochures, online videos , social

media websites, our website Increasing Customer Loyalty Increasing Customer Benefits Decreasing our Costs: Better Information Systems