《商务英语》精品课程 概 述 图片补充说明 hubei three gorges vocational and...

《商务英语》精品课程 概 述

图片补充说明

Hubei Three Gorges Vocational and Technical College

课程内容 教学队伍 教学方法和手段 实践教学 教学效果 课程特点 政策支持

中央广播电视大学制作：经贸大学 国际交流学院 张静 讲授：

视 频 描 述： 本课程适合已掌握英语基本语法和常用词汇的商务人士，或者是英语水平较高，但口语水平较差人士。将和外商谈生意时可能碰到的情况一网打尽，内容包括迎接客户、如何招待客户、推销产品、陪客户参观工厂、解决纠纷、顺利签约、完成交易、国外出差、订机票、旅店、途中处理突发事件等最常用的商务术语与词汇以及贸易实务常识、欧美国情、基本礼仪，让学员成为博闻多礼，潜力无限的经理人才。

一、《商务英语口语》视频教学内容

《商务英语口语教程》

15 、 UNIT 10 修改计划安排16 、 UNIT 11 分析竞争对手17 、 UNIT 12 商务信件和发布信息18 、 UNIT 13 （ 1 ）出公差19 、 UNIT 13 （ 2 ）出公差20 、 UNIT 14 （ 1 ）展示新产品21 、 UNIT 14 （ 2 ）展示新产品22 、 UNIT 15 （ 1 ）招待来宾23 、 UNIT 15 （ 2 ）招待来宾24 、 UNIT 16 产品投诉25 、 UNIT 17 比较产品和价格26 、 UNIT 18 价格谈判27 、 UNIT 19 交货谈判28 、 UNIT 20 达成交易

1 、 UNIT 1 自我介绍2 、 UNIT 2 打电话3 、 UNIT 3 约 会4 、 UNIT 4 接待来宾5 、 UNIT 5 （ 1 ）产品介绍6 、 UNIT 5 （ 2 ）产品介绍7 、 UNIT 6 （ 1 ）安排旅游8 、 UNIT 6 （ 2 ）安排旅游9 、 UNIT 7 （ 1 ）住旅馆10 、 UNIT 7 （ 2 ）住旅馆11 、 UNIT 8 （ 1 ）带客人参观公司12 、 UNIT 8 （ 2 ）带客人参观公司 13 、 UNIT 9 （ 1 ）解释产品工作原理14 、 UNIT 9 （ 2 ）解释产品工作原理

情景教学视频内容

二、《新编商务英语精读》课本： 第一册的教学内容，有关商务基本概念、营销、职业、工作、饮食习惯、宝石首饰、形体语言、电话、航空旅游等；

第二册的教学内容，涉及体育和商务、所有制、时尚、消费者满意度、教育、管理、面试、商标、成功的企业家、成功的企业等方面的文化知识和英语词汇。

Teaching Courseware:

New Business EnglishIntensive Reading

Book One

A

各单元课文及练习的封面

New Business EnglishIntensive Reading

Book One

A

新编商务英语精读

第一册

全国商务英语研究会推荐教材

Hubei Three Gorges Vocational and Technical College

1 Essentials of Business

2 Marketing 3 Career

4 Jobs and Occupations

5 Eating Habits

Unit One --- Reading IThe Nature of Business

Warm--up

Text

Translation

Notes

New Words

Examples

Exercises

Extended Activities

I. Read the text carefully again and discuss the following questions. II. Choose the best answer to each of the following questions.III. Complete the following statements with the words or expressions you have learned in this text.IV. Give the English or phrases according to the meanings provided.V. Put the following expression from the text in the blanks to complete the sentences. Make changes where necessary.VI. Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.VII. Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.

Exercises

Unit Two --- Reading I

Marketing and Promotion

• Warm--up• Text• Translation• Notes• New Words• Examples• Exercises• Extended Activities

Exercises

.Ⅰ Read the text carefully again and discuss the following questions..Ⅱ Choose the best answer to complete the following sentences..Give the English words or phrases according to the meanings provideⅢ

d..Ⅳ

Put the following words expressions from the text in the blanks to complete the sentences. Make changes where necessary.

.Ⅴ Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.

.Ⅵ Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.

Unit Three --- Reading I

The Modern Servant---Nanny

Warm—up

Text

Translation

Notes

New Words Examples

Exercises Extended Activities

Exercises

.Ⅰ Read the text carefully again and discuss the following questions..Choose the best answer to complete the following sentences.Ⅱ.Give the English words or phrases according to the meanings proⅢ

vided.. Put the following words expressions from the text in the blanks toⅣ

complete the sentences. Make changes where necessary.. Rewrite the following sentences and replace the underlined wordsⅤ

with appropriate words or phrases from the text.. Word study: For each of the following clues, use the given prompⅥ

ts to produce sentences in the same way as shown in the model.

Unit Four --- Reading I

Personal Progress and Job-hopping

Warm--upTextTranslationNotes

New Words ExamplesExercisesExtended Activities

Exercises

. Read the text carefully again and discuss the following questions. Ⅰ. Choose the best answer to each of the following questions. Ⅱ. Give the English words or phrases according to the meanings prⅢ

ovided. . Put the following words or expressions from the text in the blankⅣ

s to complete the sentences. Make changes where necessary.. Rewrite the following sentences and replace the under lined worⅤ

ds with appropriate words or phrases from the text.. Word study: For each of the following clues, use the given promⅥ

pts to produce sentences in the same way as shown in the model.

Unit Five --- Reading IEating Habit

New Words

Examples

Exercises

Extended Activities

Warm—up

Text

Translation

Notes

Exercises

.Ⅰ Read the text carefully again and discuss the following questions.. Choose the best answer to each of the following questions.Ⅱ. Give the English words or phrases according to the meanings providⅢ

ed.. Put the following words or expressions from the text in the blanks to Ⅳ

complete the sentences. Make changes where necessary.. Rewrite the following sentences and replace the underlined words witⅤ

h appropriate words or phrases from the text.. Word study: For each of the following clues. Use the given prompts tⅥ

o produce sentences in the same way as shown in the model.

Teaching Courseware:

New Business EnglishIntensive Reading

Book One

B

New Business EnglishIntensive Reading

Book One

B

新编商务英语精读

第一册

全国商务英语研究会推荐教材

Hubei Three Gorges Vocational and Technical College

10 Air Travel

8 Manners6 Jewelry

9 Telephone Calls

7 Body Language

Warm—up

Text

Translation

Notes

New Word

Examples

Exercises

Extended Activities

Unit Six --- Reading IDiamond-- cutter

Ephraim

.Ⅰ Read the text carefully again and discuss the following questions..Ⅱ Choose the best answer to each of the following questions..Ⅲ

Give the English words or phrases according to the meanings provided.

.Ⅳ Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary.

.Ⅴ Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.

.Ⅵ Word study: For each of the following clues. Use the given prompts to produce sentences in the same way as shown in the model.

Exercises

Unit Seven --- Reading I Body Language:

Ownership Gestures

Warm--up Text Translation Notes New Words Examples Exercises Extended Activities

Exercises

.Read the text carefully and discuss the following questions:Ⅰ.Choose the best answer to complete the following sentences.Ⅱ.Give the English words or phrases according to the meanings pⅢ

rovided.. Put the following words expressions from the text in the blanksⅣ

to complete the sentences. Make changes where necessary.. Rewrite the following sentences and replace the underlined woⅤ

rds with appropriate words or phrases from the text.. Word study: For each of the following clues, use the given proⅥ

mpts to produce sentences in the same way as shown in the model.

Unit Eight --- Reading I

A World Guide to Good Manners

Warm--upTextTranslationNotesNew WordsExamplesExercisesExtended Activities

. Read the text carefully again and discuss the following questions.Ⅰ

.Choose the best answer for the following questions.Ⅱ

. Give the English words or phrases according to the meanings providⅢed.

. Put the following expressions from the text in the blanks to complete Ⅳthe sentences. Make changes where necessary.

. Rewrite the following sentences and replace the underlined words witⅤh appropriate words or phrases from the text.

. Word study: For each of the following clues, use the given prompts tⅥo produce sentences in the same way as shown in the model.

Exercises

Unit Nine --- Reading IMiss Manners Wrings the Bell

Extended Activities

Warm--upTextTranslationNotes

New Words Examples

Exercises

Exercises

. Read the text carefully again and discuss the following questions.Ⅰ

. Choose the best answer to complete the following sentences.Ⅱ

. Give the English words of phrases according to the meanings proviⅢde.

. Put the following expressions from the text in the blanks to completⅣe the sentences. Make changes where necessary.

. Rewrite the following sentences and replace the underlined words Ⅴwith appropriate words or phrases from the text.

. Word study: For each of the following clues, use the given prompts Ⅵto produce sentences in the same way as shown in the model.

Unit Ten --- Reading IGetting to the Airport

ExercisesExtended Activities

Warm--upTextTranslationNotes

New Words Examples

Exercises

. Read the text carefully again and discuss the following questionⅠs.. Choose the best answer to each of the following questions.Ⅱ. Give the English words or phrases according to the meanings Ⅲ

provided.. Put the following words or expressions from the text in the blaⅣ

nks to complete the sentences. Make changes where necessary.. Rewrite the following sentences and replace the underlined woⅤ

rds with appropriate words or phrases from the text.. Word study: For each of the following clues. Use the given proⅥ

mpts to produce sentences in the same way as shown in the model.

Teaching Courseware:

New Business EnglishIntensive Reading

Book Two

A

New Business EnglishIntensive Reading

Book Two

A

新编商务英语精读

第一册

全国商务英语研究会推荐教材

Hubei Three Gorges Vocational and Technical College

1 Sports and Business 5 Education 3 Fashion

4 Consumer Satisfaction 2 Ownership

Unit One --- Reading INike, from Small Beginnings to World Giant ( I )

Warm--up

Text

Translation

Notes

New Words

Examples

Exercises

Extended Activities

Exercises

I. Read the text carefully again and discuss the following questions. II. Choose the best answer to each of the following questions. III. Give the English words or phrases according to the meanings provided. IV. Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary.V. Rewrite the following sentences and replace the under lined words with appropriate words or phrases from the text.VI. Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.

Unit Two --- Reading I

Types of Business Ownership

Warm—upTextTranslationNotesNew Words ExamplesExercisesExtended Activities

I. Read the text carefully again and discuss the following questions. II. Choose the best answer to each of the following questions. III. Give the English words or phrases according to the meanings provided. IV. Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary. V. Rewrite the following sentences and replace the under lined words with appropriate words or phrases from the text. VI. Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.

Exercises

Unit Three --- Reading IFashion

New Words

Examples

Warm—up

Text

Translation

Notes

Exercises Extended Activities

Exercises

I. Read the text carefully again and discuss the following questions.II. Choose the best answer to complete the following sentences.III. Give the English words for the meanings provided.IV. Put the proper forms of the following words or expressions from the text in the blanks to complete the sentences.V. Rewrite the following sentences and replace the underlined parts with appropriate words or phrases from the text.VI. Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.

Warm—up

Text

Translation

Notes

New Words Examples

Exercises Extended Activities

Unit Four --- Reading IBargains

OK?

Too dear!

Exercises

I. Read the text carefully again and discuss the following questions. II. Choose the best answer to each of the following questions. III. Give the English words or phrases according to the meanings provided. IV. Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary.V. Rewrite the following sentences and replace the under lined words with appropriate words or phrases from the text.VI. Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.

Unit Five --- Reading IManaging Your Study Time

New Words

Examples

Exercises

Extended Activities

Warm—up

Text

Translation

Notes

Exercises

I. Read the text carefully again and discuss the following questions.II. Choose the best answer to each of the following questions.III. Give the English words or phrases according to the meanings provided.IV. Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary.V. Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.VI. Word study: For each of the following clues. Use the given prompts to produce sentences in the same way as shown in the model.

Teaching Courseware:

New Business EnglishIntensive Reading

Book Two

B

New Business EnglishIntensive Reading

Book Two

B

新编商务英语精读

第一册

全国商务英语研究会推荐教材

Hubei Three Gorges Vocational and Technical College

6 Management 9 Successful Businessmen

8 Trademark 7 Interview 10 Successful Business

Warm—up

Text

Translation

Notes

New Word

Examples

Exercises

Extended Activities

Unit Six --- Reading I

Areas of Management

Exercises

I. Read the text carefully again and discuss the following questions.II. Choose the best answer to each of the following questions.III. Give the English words or phrases according to the meanings provided.IV. Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary.V. Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.VI. Word study: For each of the following clues. Use the given prompts to produce sentences in the same way as shown in the model.

Warm--up Text Translation Notes New Words Examples Exercises Extended Activities

Unit Seven --- Reading I How to Shine at a Job

Interview

Exercises

I. Read the text carefully and discuss the following questions.II. Choose the best answer to complete the following sentences.III. Give the English words or phrases according to the meanings provided.IV. Put the following words expressions from the text in the blanks to complete the sentences. Make changes where necessary.V. Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.VI. Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.

Unit Eight --- Reading I

What Is a Trademark?

Warm--upTextTranslationNotesNew WordsExamplesExercisesExtended Activities

I. Read the text carefully again and discuss the following questions.

II. Choose the best answer for the following questions.

III. Give the English words or phrases according to the meanings provided.

IV. Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.

V. Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.

VI. Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.

Exercises

Unit Nine Successful Businessman

Warm--upTextTranslationNotesNew WordsExamplesExercisesExtended Activities

马云 ---

阿里巴巴牛根生 --- 蒙牛集团

俞敏洪 --

新东方

熊

晓

鸽

史玉柱—

巨人集团

Exercises

I. Read the text carefully again and discuss the following questions.

II. Choose the best answer to complete the following sentences.

III. Give the English words of phrases according to the meanings provide.

IV. Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.

V. Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.

VI. Word study: For each of the following clues, use the given prompts to produce sentences in the same way as shown in the model.

Unit Ten --- Reading INokia:

Voice from Finland

Notes ExercisesExtended Activities

Warm--upText Translation

New Words Examples

Exercises

I. Read the text carefully again and discuss the following questions.II. Choose the best answer to each of the following questions.III. Give the English words or phrases according to the meanings provided.IV. Put the following words or expressions from the text in the blanks to complete the sentences. Make changes where necessary.V. Rewrite the following sentences and replace the underlined words with appropriate words or phrases from the text.VI. Word study: For each of the following clues. Use the given prompts to produce sentences in the same way as shown in the model.