© vgroup case study — sp sourcing global ethical sourcing a brand to build sustainable value

© VGROUP CASE STUDY

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SP SourcingGlobal Ethical Sourcing

A brand to build sustainable value

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SP SourcingGlobal Ethical Sourcing

SP Sourcing combines proven sourcing expertise and

ethical leadership to build sustainable value at every

stage of the supply chain. Having redefined its

strategic focus, the company came to us for a brand

positioning and identity to match.

We captured the global, sustainable, visionary nature

of the business in a conceptual logo marque, colour

palette and message platform that gives real standout

in the market.

With a strong identity and compelling new suite of

marketing communications, SP Sourcing now has the

brand tools to fulfil its growth ambitions.

STRATEGIC BRAND EVALUATION

STRAPLINE

COPYWRITING

LOGO & VISUAL IDENTITY

WEBSITE DESIGN AND DEVELOPMENT

SEO MARKETING

STATIONERY DESIGN

CORPORATE BROCHURE

PRINT MANAGEMENT

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SP SourcingPrevious logo

Before

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SP SourcingNew logotype system

After

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SP SourcingLogo construction

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SP SourcingColour palette

⟶ Professional

⟶ Confident

⟶ Passionate

⟶ Ethical

Primary colour palette

Secondary colour palette

⟶ Professional

⟶ Confident

⟶ Passionate

⟶ Ethical

⟶ Assertive

⟶ Visionary

⟶ Innovative

⟶ Smart

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SP SourcingStationery

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SP SourcingBrochure

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SP SourcingWebsite design and development

Visit website >

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SP SourcingResponsive platforms

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SP SourcingResponsive platforms

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SP SourcingClient testimonial

We are delighted with the outcome and experience of

working with VGROUP. The process they guided us through

delivered a new brand identity that is a true reflection of the

ethos of SP Sourcing; it was beyond our expectations. Thank

you to all at VGROUP for your hard work and creativity as

we look forward to an exciting new chapter for our

business.

Andy O’HareManaging PartnerSP Sourcing