090602 isto overview and conformity assessment lefkin
Post on 06-Jul-2015
472 Views
Preview:
DESCRIPTION
TRANSCRIPT
The ISTO: An Overview and
Focus on Conformity Assessment
Peter LefkinMarketing and Business Development Executive
IEEE Conference on Product Certification and
Conformity Assessment
2 June 2009 #1
Background
10 year anniversary (1999-2009)– Affiliated with the IEEE and the IEEE Stds. Assoc.
– Independent 501(c)(6) Not-For-Profit Corporation
– Complement to the IEEE-SA
– 40+ programs since inception
Forum under which consortia (e.g., trade association) can be organized.
– Flexible processes and procedures.
– Extends the scope of standards-related activities the IEEE is able to support.
#2
IEEE-ISTO + IEEE-SA =
IEEE Center for StandardsSynergies between the two organizations produce opportunities and benefits for
both that neither could enjoy alone
“Formal Standards”
IEEE-SA
• Consensus
•Openness
•Due Process
• Formal Processes
“Consortia Process”
IEEE-ISTO
•Market Driven
• Focused on
Implementation and
Adoption
• Proactive Marketing
• Customized ProcessIEEE has best of both worlds - able
to meet the needs of its customers
through complementary processes#3
Vision and Mission
Vision
To be the premier trusted partner of the global technology community for the development, adoption, and certification of industry
standards.
Mission
To facilitate the life cycle of industry standards development through a staff committed to
neutrality, quality, and member satisfaction.
#4
2009 Board of Directors (6)
– Jon Adams, Business Development, Wireless Connectivity Organization, Freescale
– Gerald T. Lane (Chairman) – Director, Open Source and Standards Project Office, IBM
– Roger Martin, Director of Standards, AOL
– Marco W. Migliaro, President and CEO, IEEE-ISTO
– Bill Smith, Director, Business Alliances, Sun Microsystems
– Don Wright, Director of Standards, Lexmark
#5
Org Structure
Legal Infrastructure
Insurance
Cost / Time to Market
“For Industry…Not-for-
Profit”
Economies of Scale
Best practices
Turn-key / As-Needed
Support
Established
Relationships
Areas of Core Competency &
Experience
Program Management and
Administration
– Consortia / Trade Association
formation and day-to-day
management
Membership
Marketing and
Communications
IT
Finance and Accounting
Conformity Assessment
Why ISTO?
#7
Offerings and Secretariat Resources
Program Management
Formation / Launch Support
Strategic Planning and Implementation
Membership
HQ Office and Identity
Record Keeping
IP Mgmt. and Admin.
Finance / Accounting
A/R ; A/P ; Cash Management
Marketing / PR
Promotion, Marketing, and Press Relations
Meeting and Conference Management.
Conformance and Interoperability Testing
IT
On-Line Support and Applications
#8
IEEE-ISTO: Activities
Technology development activities do not necessarily stop with the publication or approval of a standard
Promote resulting technologies to gain market acceptance, support implementation and product development
IEEE-ISTO supports both development and post-development activities– Community Development, Certification,
Conformance Testing, Proactive Marketing, Branding, Interoperability Demonstrations and Plugfests, among other activities
#9
Typical Program Lifecycle
Formation / Launch
Organization and Community Development
Promotion of Deliverables and
Evangelism (e.g., Specs, Brand, Compliant Products)
Compliance and Interoperability (e.g., Specs implemented in Products)
Time – 2 - xx years
3-12 Months
Post formation - 6 months +
1 year through lifespan
2 years - lifespan
#11
Current (and Past) Experiences
Current Programs
Past Programs
(Currently basis for
OMA TestFests)
#12
One Size Does Not Fit All…
Self-Assertion
– With or without Test
Suites
– With or without 3rd
party verification
Reference Software
– For Testing
– To bootstrap
Development
Third-party Testing
Interoperability Testing
(public/private)
– To improve
development (product
and stds)
– For branding
#13
ISTO Roles - Conformance and Interoperability
“Trusted Zone” Administrator– Neutral 3rd Party
Development of Process Documentation– Legal Docs – Trademark
License Agt., NDA, Policies, Logo and Trademark Usage Guidelines
– Registration of Global Trademarks with Legal Counsel Support
– Budget / Pricing Strategies
– Facilitate development of technical documentation
• Static Conformance Requirements
Interop Test Events– Plan, Host, Manage, On-site
Coordination and Setup, Test Schedules, Remote Testing, Registration, Network Setup
Certification Authority– Issue certificates / results
– Maintain directory of compliant/interoperable products
– Problem Reporting
Brand Administration
Coordination / Negotiation / Contract with 3rd Party Labs#14
“XYZ Testing Initiative”
Organized as a independent program of ISTO
A program organized by its Founders– Led by a Board or Steering Committee
– Flexibility to develop unique rules and procedures
– Ability to invite only Founders participation during formation period
– Working Groups form to progress work
Legal Infrastructure and Operational Support provided by ISTO– Turnkey 501(c)(6) nonprofit umbrella
– Insurance coverage
– Support provided as agreed to between ICAP and Founders• Can scale-up or scale down as necessary
• Support can evolve over the lifespan of the Organization
ISTO and Founders partner to facilitate formative activities and structure
#16
XYZ Testing Initiative and ISTO
Maintain unique identity
and flexibility in direction
and actions
Operate under unique
set of tailored rules and
procedures
Maintain complete
control of budget,
operational expenses
and direction
Accommodate unique IP
procedures
Legally exist
Operate w/o risk
associated with
unincorporated assoc.
Utilize resources on an as
needed basis
Easy startup and disband
As an ISTO program, the Initiative will….
#17
top related