0915 mobile adam brotman
Post on 02-Nov-2014
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Enhancing the Starbucks
Experience with Mobile
@adambrotman
• Connection, Engagement, Convenience and Utility
Starbucks & Mobile
• $1.5B loaded by our customers onto the Starbucks card in 2010
• My Starbucks Rewards program provides benefits to our customers who pay with a registered Starbucks card
• 20% of the transactions in our stores are now paid with via the Starbucks card
Starbucks Card
• Starbucks Card Mobile App
• Customers asked for a faster more convenient way to pay
• Mobile payment rolled out in January to nearly our entire U.S. retail footprint
• Largest mobile payment initiative in the U.S.
Mobile Payment
• Beyond Payment…
• Manage your card: check your balance and reload while you are in line – very easy and convenient
• Check your loyalty status and rewards: MSR
Mobile Payment App (continued)
MyStarbucks App
1. Mobile optimized for smartphones2. Designed for a tablet3. Location enabled
Tablets
Survey Time!
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