1 1 tell a better story: ignite change by kim lafever 503-704-5250 or...

11

Tell a Better Story: Ignite ChangeBy Kim LaFever

503-704-5250 or kim.lafever@positivedisruption.com

22www.positivedisruption.com 2

I’m an introvert

I have a fixation with this…

I love elephants

1 in 175,000,00

0

33

1 IN 175,000,000

Long Lost Relatives are Standing by…

44www.positivedisruption.com 4

Everything is an Offer

55

Everything is an Offer

• Pair up with someone near you• Introduce yourself and shake hands• Each of you will have a chance to speak for 1

minute• Decide who will be the first speaker – that is person

A• When I say go, Person B will name an item in the

room and you are to begin by talking about it• Person B will continue to lob in words (any words)

for you to incorporate into your story• You have about 1 minute to speak• Then we will switch roles

66www.positivedisruption.com 6

Why Stories?

Your left brain can hold roughly 7 bits

Stories help create “pictures” and allow us to remember so much more

77

What and Why: Stories for Change

What is a story?• A story is a fact, wrapped in an emotion that

compels us to take an action that transforms our world

Tell stories to: • Capture people’s attention• Send a message people will remember• Establish rapport• Build credibility• Bring a room closer together

88www.positivedisruption.com 8

99

Story vs. Presentation

This data shows our average store opening timelines over the past 5 years:

• 2008: 9 months• 2009: 8 months• 2010: 10 months• 2012: 8 months• 2013: 6 months• We need to decrease time to open. We

should hire 2 additional FTEs for this work.

1010www.positivedisruption.com 10

How do you get started….

• What is the main idea you are trying to communicate?

• What do you want us to DO as a result of your story?

• Many of the best stories are yours, they come from experience you’ve had

• You have about 2 minutes to tell stories in business – get in to the story and out

I’m an introvert

1111

That reminds me of the time…

1. Story, anecdote, or exampleWhen, Where, Who, What, How, What was said…

2. Action What’s the call to action, what do you want them to do?

3. BenefitWhat’s in it for them to do so?

1212www.positivedisruption.com 12

Let’s mine for stories

• Use the handout provided• Take 4 minutes to briefly write about as many of the

prompts as you can1. A workplace challenge or difficulty2. Pet peeve3. Office machine4. The first time I ever….5. A customer service experience (either good or bad)• Pair up with someone near you and talk about what

you wrote – you will have 3 minutes• Before you leave, you each choose a favorite from

your list

1313www.positivedisruption.com 13

Why Stories?

Your left brain can hold roughly 7 bits

Stories help create “pictures” and allow us to remember so much more

1414

Story Framework

• It starts with a person (or group), in a situation with a core need or desire.

• At first she tries to overcome the situation.• Something keeps her from achieving her desire such

as rivals, circumstances.• Eventually she sees another possibility of what she

could do.• She takes that action and achieves her desire.

1515www.positivedisruption.com 15

Let’s take the stories and use them

• Count off into groups of 6• Bring your handout with you• Each group will have 4 minutes to briefly share the

stories chosen by each team member• Choose one story that you will work with because

it’s powerful, funny, or has a good call to action already

• Take 2 minutes to determine your call to action and benefit statement

• Take 3 minutes to embellish this story with any LOTS (Language of the Senses – what did you see, hear, smell, etc.)

• Each team will have 2 minutes to tell their story

1616www.positivedisruption.com 16

How to reach different styles

Fiery Red – Wants bottom line, results

Sunshine Yellow – wants to be entertained, use gestures

Earth Green – wants to feel connection

Cool Blue – Wants details

STORY

1717www.positivedisruption.com 17

Q&A

1818

Our Positive Disruption WOW Factor• Positive Disruption is led by Kim LaFever, PMP

• Kim is an Insights accredited facilitator

• Kim is change management and PMI-certified with over 20 years of leadership experience in project delivery, operations, and consulting

• She specializes in working with teams going through transitions to make it easier, less stressful, and more productive

Page 5