1. 2 a beautiful reality stephanie laska 11 th grade age 16

1

2

A Beautiful A Beautiful RealityReality

Stephanie Laska11th grade

Age 16

3

Mission StatementMission StatementOpportunity

-78% of high school junior and senior girls undergoing cancer treatment say they feel different from their peers as a result of their disease, and 89% say they have had an extreme lack of self confidence ever since their treatment began.

Mission Statement A Beautiful RealityA Beautiful Reality ’s mission is to help female teenage cancer patients look and feel equal to their peers, build self-confidence, and help them realize their true beauty on their prom night.

4

Business ProfileBusiness Profile My business is a SERVICE.

It provides service to high school junior and senior female cancer patients.

We will provide them with:-Dresses that cover chemotherapy ports, IV sites and tubes, and anything else that would need to be covered-Non-allergenic makeup that will cover there scars and rashes so that they seem invisible. -Fashionable shoes-A nurse that will be on call in case of an emergency and self-confidence counseling to prepare

My business is a SOLE

PROPRIETORSHIP.

5

QualificationsQualifications• Have taken a self-confidence training course at

Connecticut Children’s Medical Center.

• Have taken a business class/entrepreneurship class.

• Experience with pediatric oncology patients.

• Have family that are educated in nursing and fashion design to work beside me.

6

Consumer ProfileConsumer Profile By Location

Connecticut Children's Medical Center oncology/hematology unit.

By Population Junior and senior high school females. (11 girls at CCMC)

By PersonalityUndergoing cancer treatments and suffering from the physical effects. Losing hair, bruising, skin changing, gaining and losing weight, and any other effects from chemotherapy or radiation but still able to attend school.

By IncomeAt least middle class income levels.

7

Competitive Competitive AdvantageAdvantage

AverageQuality of Product/Service

Price

Location

Brand/Reputation

Unique Knowledge

Depends on how much effort you

put into it

Great

No entrance fee, but you

have to pay for dress, etc.

Varies; could be very expensive

Non-profit

All medical assistance available

Everything done exactly the way

you want it

Girls can experience

their schools prom

Hospital of patient Your home

Convenient for customer; at their home

Not typically what these girls want;

they want to experience a true

prom.

N/A (but many people say getting ready for prom is

stressful)

Excellent

Factors HospitalSpecific Events

Doingit yourself

A Beautiful Reality

8

PriceAffordable.

PromotionAdvertisements in

hospitals and retail places that sell prom

attire.

ProductA service that prepares girls undergoing

cancer treatments for prom.

Marketing Mix

PeopleJunior & Senior high

School girls undergoing cancer

treatments.

PlaceConnecticut

Children’s MedicalCenter.

Marketing PlanMarketing Plan

9

Marketing PlanMarketing PlanPurchase Retentio

nI will make sure it is known that a this experience will be at no cost to the customer and is satisfactory guartenteed. The success of my business will be spread by word of mouth.

I will make customers aware of my product or service by having signs and posters displayed at Connecticut Children's Medical Center and by word of mouth.

I will build a long term relationship with my customers by offering benefits such as discounts on any of the products we use on the girls.

Awareness

$200.00 $0.00 $0.00

Monthly cost, by phase:

Awareness

Purchase Retention

10

Definition of One Unit – One Prom Experience

Cost of Sales Per Unit

Direct Labor$8.25 an hour

Time (in hours) to make 1 unit6 ½ hours

Direct Labor Cost Per Unit

$53.63

Total Direct Labor Per Unit

$53.63

Material Description Cost/Total Quantity

Cost Per Unit ($)

Shoes $25.00/1 pair $25.00

Hair Accessories $9.00/1 hairstyle $9.00

Make up $32.00/1 make up kit $32.00

Dress $350.00/1 dress $350.00

Total Material Cost Per Unit $416.00

Total Other Variable Costs Per Unit $0.00

Cost of Sales Per Unit $469.63

Cost of Cost of Materials/Direct LaborMaterials/Direct Labor

11

Economics of 1 Economics of 1 UnitUnit

Definition of One Unit One Prom ExperienceSelling Price per Unit $940.00

Direct Labor per Unit $53.63

Materials per Unit $416.00

Total COGS per Unit $469.63

Total Other Variable Costs per Unit $0.00

Total Cost of Sales $469.63

Contribution Margin $470.37

12

Average Monthly Average Monthly Fixed CostsFixed Costs

Type of Fixed Cost

Monthly Cost

Entrepreneurial Stipend $54.63

Insurance ($1M Liability) $150

Salaries of Employees $160.89

Advertising $150

Utilities $80

Rent $50

Other Fixed Costs $100

Total Monthly Fixed Costs $637.18

13

Time Time Management Management

PlanPlanSchool Hours, 42

Business , 56

Free time , 50

Work Hours , 20

14

Projected Yearly Projected Yearly Income StatementIncome Statement

Selling Price Per Unit $ 940.00

# of Units Sold 21

Total Sales $ 19,740.00

Total COGS $ 9,862.23

Other Variable Costs $ 0.00

Total Variable Costs $ 9,862.23

Gross Profit $ 9,877.77

Yearly Fixed Costs $ 7,646.16

Other Costs/Unforeseen $ 1,000.00

Total Fixed Costs $ 8,646.16

Profit before Taxes $ 1,231.16

Less Estimated Taxes @25% $ 307.79

Net Profit $ 923.37

15

Monthly Sales Monthly Sales ProjectionsProjections

0

5

10

Jan Feb Mar AprMayJuneJuly AugSept Oct NovDec

Units

Sold

Break Even Units

1.3

Total Units21

Full Capacity33

16

ItemWhere I will

buy this?Cost of Item

Computer Best Buy Already Owned

Dress materials Fabric store $ 200.00

Shoes DSW Shoes $ 25.00

CASH RESERVE covering 3 months of fixed expenses $1,911.54

Estimated TOTAL START-UP INVESTMENT $2,626.54

Start-up Start-up InvestmentInvestment

6 ½ hours $53.63$8.25 an hourx =

Total: $2,680.17

17

ReturnReturn

…on Sales

…on Investme

nt34%

Annual Net Profit

Start-Up Inv.

$923.37

$2680.17=

$0.34

5%

Annual Net Profit

Total Sales

$923.37

$19,740.00= $0.05

18

Financing StrategyFinancing Strategy for Total Start-up for Total Start-up

InvestmentInvestment

SourceAmount

DebtEquit

yGift

Personal Savings $600.17 x

Relatives/Friends $2,080.00 x

Total: $2,680.17

19

Business Business Responsibility Responsibility

PlanPlan 6% of A Beautiful RealityA Beautiful Reality‘s‘s annual net profit will

go to the Alex’s Lemonade Stand Foundation for Childhood Cancer.

I will make this known to the public by displaying it on my business cards and website.

20

Business & Business & Educational GoalsEducational Goals

Make my business more successful by more familiar with the fashion industry and designing dresses.

Maintaining the quality of my business by staying up to date with the new formal dress styles.

Graduate SMSA with honors.

Have a part time job in the medical field.

Business

Personal

• Raise at least $50,000 to donate to Alex’s Lemonade Stand.

• Expand my target market to males and include other types of dances and special occasions.

• Pay acceptable rates to my RN (mother) and seamstress (sister).

Eventually become a successful pediatric oncologist.

Lon

g

Term

Sh

ort

Term

21

You’re dreams CAN be a reality.

Thank you for your consideration of

A Beautiful A Beautiful RealityReality