1 all information contained herein is confidential and/or proprietary information of epsilon data...
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All information contained herein is confidential and/or proprietary information of Epsilon Data Management, LLC.Any unauthorized use and/or any disclosure is strictly prohibited.
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All information contained herein is confidential and/or proprietary information of Epsilon Data Management, LLC.Any unauthorized use and/or any disclosure is strictly prohibited.
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Head-to-Head Creative Test:
End of Month PayGo Offer
Deployed: May 20, 2009
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All information contained herein is confidential and/or proprietary information of Epsilon Data Management, LLC.Any unauthorized use and/or any disclosure is strictly prohibited.
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Background• TracFone currently uses Mad Studios to design/develop all their email creative.
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All information contained herein is confidential and/or proprietary information of Epsilon Data Management, LLC.Any unauthorized use and/or any disclosure is strictly prohibited.
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The Opportunity• TracFone challenged Epsilon to conduct a head-to-head creative competition with Mad Studios
to see which creative would provide the highest ROI.• A campaign was selected for the test and both versions were to deploy using the same subject
line.
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All information contained herein is confidential and/or proprietary information of Epsilon Data Management, LLC.Any unauthorized use and/or any disclosure is strictly prohibited.
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The Results• Epsilon’s creative generated 35.4%* more revenue per email than the Mad Studios creative.
Mad Studios Epsilon
* Calculation is based on total sales divided by total delivered to obtain return per email.
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All information contained herein is confidential and/or proprietary information of Epsilon Data Management, LLC.Any unauthorized use and/or any disclosure is strictly prohibited.
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Other Notable Results
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All information contained herein is confidential and/or proprietary information of Epsilon Data Management, LLC.Any unauthorized use and/or any disclosure is strictly prohibited.
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