1 from personal telephony to pocket internet a way to boost the market ? georges passet chief...
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1
From Personal Telephonyto Pocket Internet
a way to boost the market ?
Georges PASSETChief Technology Officer
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Bouygues Telecom Launch
Nov 1994 : DCS 1800 License award
May 1996 : Commercial launch with bundle service
End 1997 : 500.000 subscribers
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France : Mobile Telephony Growth
9393 9494 9595 9696 9797 9898 9999 0000
ForecastsForecasts19971997
Forecasts Forecasts 1995 et 1995 et
19961996Forecasts Forecasts
19941994 • 1995 : 1,3 M subs• 1996 : 2,5 M subs• 1997 : 5,8 M subs• 1998 : 11 M subs• 1999 : 20 M subs
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7 years of innovation
1996: first consumer contract and free answering service launched in France
1997: introduction of Enhanced Full Rate sound
1998: creation of Scoop, remote messaging information service, and Express-M@il
1999: launch of no-commitment prepaid Nomad service
2000: launch of Spot: extra communication minutes offered by advertisements
2001: Mini Forfait2002: GPRS for business and launch of I-mode ™
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Key figures
Approx. 6 million subscribers
3 billions euros turnover (+15% versus 2001)
6.300 employees
Positive net income (65 millions euros for 1st semester 2002)
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Boosting the market
Comprehensive value chain
Easy, simple and homogenous services
ACCESS CONTENTS
Operator AgregatorMobile content provider
CLIENT
Terminal
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8
Animation - ImageAnimation - Image
DepthDepth
Instantaneous - InteractivityInstantaneous - Interactivity
It’s ...It’s ...
Simplicity usingSimplicity using
Reliability and convivialityReliability and conviviality
Low costLow cost
And also three criterions And also three criterions
keyskeys::
Internet
Mobile
Written press
Television & radio
An I-mode ™ response
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I-mode ™ virtuous circle
P8
ContentsContents
adequacy, customers
benefit, quality
Business Model Business Model
contents editors concentrated
on win-win
NetworkNetwork
use release and ergonomics factor
Technology Technology
simple, accessible,
evolutionary
Bouygues Bouygues TelecomTelecom
DistributionDistribution
Commercial partnership
CustomersCustomersBenefit beyond
mobility
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I-mode ™ business model
InformationInformationProviderProvider
BouyguesBouyguesTelecomTelecom
““I-Mode ™”I-Mode ™”ServiceServiceUsersUsers
InformationInformation
• MMonthly Chargesonthly Charges• Packet transmission chargesPacket transmission charges• Information ChargesInformation Charges
Commission feeCommission fee
Information ChargesInformation Charges
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A simple tarification scheme
3 € / month
1 centime € / ko
From 0 to 3 €per month
Monthly bundle2 hours and up
Access to i-modeTM
i-modeTM BrowsingE-mail receiving and sending
Monthly subscriptionto i-modeTM sites
(86% for content providers)
Voice services
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Next steps ?
Camera phones
Localisations
Speech recognition
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Thank you
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