1 the economic census and you. 2 what users need to know economic census overview and uses how the...

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TheTheEconomic Economic Census Census and Youand You

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What Users Need to KnowWhat Users Need to Know

Economic CensusOverview and usesHow the data are classified (NAICS)How the data are published (1997 / 2002)Working with the data

Local data from current programs

Economic

data collected from businesses

Demographic

data collected from households

Census TerminologyCensus Terminology

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• Advance Monthly Retail Sales

• Manufacturing and Trade: Inventories and Sales

• Monthly Wholesale Trade

• Manufactures’ Shipments, Inventories and Orders- Quarterly Services Survey [NEW]

• Housing Starts

• Value of New Construction Put in Place

• Housing Completions

• New Homes Sold and for Sale

• US International Trade in Goods and Services

• Quarterly Financial Report (two releases)

• Housing Vacancies

Principal Economic IndicatorsPrincipal Economic Indicators

Surveys vs CensusSurveys vs Census

Economic Census

•Every 5 years (years ending in 2 & 7)

•Industry/product detail

•Detailed Geography

Economic Surveys

•Annual, quarterly, monthly

•Limited detail

•Mostly national

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“The Economic Census is indispensable to understanding America’s economy…”

--Alan Greenspan, Chairman, Federal Reserve Board of Governors

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Public Sector UsesPublic Sector Uses

• Benchmarking• Tracking economic change• Attracting new businesses• Assisting business development

“Sound and timely economic

data are the fuel that powers

business decision making…”

--Thomas J. Donohue, President,

United States Chamber of Commerce

Private Sector UsesPrivate Sector Uses

Study your industryMarket shareProduct trendsStrategic planning

What’s my share?

How does my firm compare?

Private Sector UsesPrivate Sector Uses

Study your industryMarket shareProduct trendsStrategic planning

Study business markets

Site locationsSales territoriesForecasting salesWhere are my

customers? suppliers?

competitors?

Private Sector UsesPrivate Sector Uses

Study your industryMarket shareProduct trendsStrategic planning

Study business marketsSite locationsSales territoriesForecasting sales

Evaluate investmentsEstimate market sizeData for loan applications

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Not covered

Governments

AgricultureConstruction

MiningManufacturing

Transp, Utilities

Wholesale

Retail

Finance, Insurance, Real Estate

Service

Economic Census CoverageEconomic Census Coverage

Sector contribution to GDP

Increasing Census CoverageIncreasing Census Coverage

Administrative records3 out of 4 businesses

Direct collection97% of output

Economic Census Economic Census Data CollectionData Collection

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IndustrIndustry y

ClassifiClassifi- -

cationcation

Economic Census TableEconomic Census Table

Data classified by industry

Standard Industrial Classification SystemStandard Industrial Classification System

• Developed in 1930's

• Updated every 10-15 years

•Dominated by manufacturing

SICSIC

NAICSNAICS

NorthAmericanIndustryClassificationSystem

NAICSNAICS

North

American

Industry

Classification

System

New Numbering SystemNew Numbering System

Example DescriptionCodeLevel

Information51Sector

Broadcasting (except Internet)515Subsector

Radio and Television Broadcasting5151Industry Group

Radio Broadcasting51511Industry

Radio Stations515112U.S. Industry

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NAICS SectorsNAICS Sectors

11 Agriculture, Forestry, Fishing, and Hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale Trade 44-45 Retail Trade 48-49 Transportation and Warehousing 51 Information 52 Finance and Insurance 53 Real Estate and Rental and Leasing

54 Professional, Scientific and Technical Services

55 Management of Companies and Enterprises

56 Administrative and Support and Waste Management and

Remediation Services61 Educational Services 62 Health Care and Social Assistance 71 Arts, Entertainment and Recreation 72 Accommodation and Food Services 81 Other Services (except Public Administration) 92 Public Administration

New SectorsNew SectorsSIC Division NAICS Sector

Transportation, Communications, and Utilities

UtilitiesTransportation and Warehousing

Finance, Insurance, Real Estate

Finance and InsuranceReal Estate and Rental and Leasing

Retail Trade Retail TradeAccommodations and Food Services

Service Industries

Professional, Scientific, and Technical SvcAdministrative & Support and

Waste Management & Remediation SvcsEducational Services

Health Care and Social AssistanceArts, Entertainment, and Recreation

Information

New SectorsNew SectorsSIC Division NAICS Sector

Transportation, Communications, and Utilities

UtilitiesTransportation and Warehousing

Finance, Insurance, Real Estate

Finance and InsuranceReal Estate and Rental and Leasing

Retail Trade Retail TradeAccommodations and Food Services

Service Industries

Professional, Scientific, and Technical SvcAdministrative & Support and

Waste Management & Remediation SvcsEducational Services

Health Care and Social AssistanceArts, Entertainment, and Recreation

Information

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Accommodation and Accommodation and Food Services Food Services

Created from

Service IndustriesHotels and other lodging

Retail TradeEating and drinking places

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Retail vs WholesaleRetail vs Wholesale

Wholesale Trade

Sells to business

Office or warehouseAdvertise to tradeDisplay little or no merchandise

Retail Trade

In SICSells to consumers

In NAICSLocation attracts publicAdvertise to publicDisplay merchandise

Two Views of 1997 Retail TradeTwo Views of 1997 Retail Trade

Two Views of 1997 Retail TradeTwo Views of 1997 Retail Trade

EstablishmentEstablishment

A store, warehouse, factory, etc. at a single physical location

CompanyCompany

One or more establishments under common ownership or control

NAICS ManualNAICS Manual

Definition for each industryDefinition for each industry

Alphabetic indexAlphabetic index

Correspondence tablesCorrespondence tables

2002 Edition

•NAICS02 to NAICS97

•NAICS97 to NAICS02

1997 Edition

•NAICS97 to SIC

•SIC to NAICS97

In print

and

at www.census.gov

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Brie between NAICS and SICBrie between NAICS and SIC

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Assembling Time SeriesAssembling Time Series

SIC 1987 1992 (1997)

NAICS 1997 2002 2007

Changes for NAICS 2002Changes for NAICS 2002

Sector Type of change New industries

Construction Major changes Residential remodelers

Wholesale Trade Separated Agents and Brokers—affects all industries

Wholesale electronic markets

Retail Trade Subdivided 2 industries

Discount dep’t stores

Electronic shopping

Electronic auctions

Information Renumbering

Moved Internet

Internet publishing and broadcasting

Economic Economic Census Census ProductsProducts

www.census.govwww.census.gov

Industry SeriesIndustry Series

Goods-producing Construction, Mining, Manufacturing

Separate reports for each 6-digit industryIncl. products and materials National, limited state data

Service-producingSectors 22, 42 to 81

New for 2002•Reports for groups of industries•Includes products•National data only

Economic Census GeographyEconomic Census Geography

U.S.

States

Metro areas

Counties

Places of 2,500+ Inhabitants

ZIP Codes

Likely Sequence of StatesLikely Sequence of States

Comparative StatisticsComparative Statistics

Economy-wideFor 1997, shows SICs by State For 2002, will show NAICS97 by StateNo substate geography

Bridge between NAICS and SICBridge between NAICS and SIC

2002: Bridge between NAICS 02 and NAICS 97National dataBasis for converting other data

Subject ReportsSubject Reports

Separate reports for each sectorIn service-producing sectors

Product linesstate data for many industriesMetro data for wholesale, retail, accommodations only

Establishment and firm sizeMiscellaneous subjects

limited state data

E-Commerce StatisticsE-Commerce Statistics

New for 2002Economy-wide, 3-digit NAICSIncludes sales via Internet and otherU.S., state data

ZIP Code StatisticsZIP Code Statistics

•Primarily establishment counts by size•Not in print or PDF

ZIP Code StatisticsZIP Code Statistics

Scope:Selected sectors only

Nonemployer StatisticsNonemployer Statistics

Businesses w/o paid employees account for70% of all businesses 3.5% of all salesExcluded from other census reportsU.S., State, county & metro data Updated annually

Other ReportsOther Reports

Censuses of Island AreasBusiness ExpensesSurvey of Business Owners

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• Women • Black• Hispanic• American Indians and Alaska Natives• Asians and Pacific Islanders• Minority Summary• Company Summary

Survey of Business Survey of Business OwnersOwners

Formerly the surveys ofMinority- and Women-Owned

Business Enterprises

SBO includes NonemployersSBO includes Nonemployers“All Firms”

includes employers and nonemployers

Most census figures limited to “Firms with paid employees”

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2002 SBO Report Schedule2002 SBO Report Schedule

••New name: Survey of Business Owners

•Race counts will include multi-race•Classification by NAICS•New owner characteristics:

•age, education, hours worked, disability

•New business characteristics: •home-based, family-owned, franchising, year started, financing

What’s New for What’s New for 20022002

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What’s New for 2002?What’s New for 2002?

NAICS– New industries– Fewer out-of-scope industries

Industry Series for service sectorsE-CommerceExpanded Survey of Business OwnersAmerican Factfinder & CD-ROM

features convergeMicropolitan Statistical Areas

1997 Metropolitan Areas

2002 Metropolitan Areas

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TheTheEconomic Economic Census:Census:Accessing the Accessing the DataData

www.census.govwww.census.gov

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MediaMedia

ConventionalPrinted reports (only a few)PDFs on the Internet“Print-on-Demand” reports

DatabasesOn CD-ROM (1997) or DVD-ROM (2002)On Internet--via American Factfinder

Drill-down tables on the Internet

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American FactFinder American FactFinder and DVD-ROMand DVD-ROM

FreeNo waiting for a new

discNo installationWorks with UNIX and

Mac, not just Windows

No internet hookupFaster retrieval Extra functionalityMore export formats flat ASCII, dbf, 123No limits on exportsIncludes 97 SIC dataIncludes 97 ZIP data

AFF Advantages CD / DVD Advantages

www.census.govwww.census.gov

www.census.govwww.census.gov

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Census Economic Datafor Local Areas

5-year intervals–Economic Census–Survey of Business Owners

Annual–County Business Patterns–Nonemployer Statistics–Annual Survey of Manufactures–Statistics of U.S. Business

www.census.gov

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County Business PatternsCounty Business Patterns

P1998 - 2002 - reported by 1997 NAICSP2003 and future - reported by 2002 NAICS

Establishments, employment and payrollNo sales or receipts

Annual Survey of ManufacturesAnnual Survey of Manufactures

Establishments with paid employees

www.census.gov

Provide feedback via a PDF of this session is available at:

http://www.census.gov/econ/census02/guide/pdfissues.htm

-or-

E-mail: EPCD.Tables.and.Dissemination@census.gov

Bob CoatsBob.Coats@ncmail.net

(919) 733-7061

http://sdc.state.nc.us

North Carolina State Data CenterN.C. Office of State Budget & Management