10 insights for launching a new idea with everything on the line | diana kander all in startup

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This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Diana is a successful entrepreneur, having founded and sold a number of ven-tures, and a Senior Fellow at the Ewing Marion Kauffman Foundation, the larg-

est non-profit in the world dedicated to entrepreneurship and education.

A sought-out public speaker, consultant and writer, Diana has advised startup founders and Fortune 500 executives on her methodology for launching cus-

tomer-focused products and services.

Diana Kander@dianakander

Public speaker, consultant, writer

Think of entrepreneurship like the game of basketball; the rules and fundamentals can

be taught, but the heart and drive has to come from within.

Insight #1

Insight #2

Entrepreneurs who beat the odds have an unwavering tenacity to overcome obstacles,

and a relentless curiosity to learn about their customer and niche.

Insight #3

The smart approach to building anything is to experiment with small bets and proceed in

this order: Idea - Customer - Build - Brand.

Insight #4

Distinguish whether the problem you’re solving for your customer is a headache or a migraine -

for the latter is what requires urgency.

Insight #5

Customer obsessed builders never shy from asking their customers open-ended questions to crystalize their needs. Be cautious not to ask

about the future, it’s their past and present that will be most revealing.

Insight #6

In assembling your initial team, opt to hire generalists, and never outsource

the competencies that reflect the core of your product.

Insight #7

When you do objective experiments with specific success or failure criteria, pivots

become more strategic and less emotional.

Insight #8

Fear and inaction can be paralyzing.Try making a public announcement of

your project and count on a few trusted relationships to hold you accountable.

Insight #9

If your entrepreneurial pursuit is about getting rich, you’ll likely be disappointed. If, instead you

want to affect the future in a positive manner, expect to be rewarded.

Insight #10

“The most successful businesses have an idea for the future that’s very different

from the present.”

- Peter Thiel on success

If you could ask a potentially new customer one question,

what would it be?

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Presentation created by Chase Jennings