10 marketing and content strategy tips for brands | michael brenner

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10 Insights on Content Marketing

This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Michael Brenner is the Head of Strategy for the leading content marketing platform, NewsCred. Previously he held

marketing leadership positions at SAP as VP of Global Marketing and Content Strategy and Head of Digital

Marketing for SAP Americas.

Michael Brenner@brennermichael

Strategy at Newscred

Great storytelling is the foundation of great marketing. Leave your audience

with something to believe in.

Insight #1

Insight #2

An organization that resists the urge to talk about itself is much more likely to earn the trust

and followership of their desired customers.

Insight #3

Those who see the role of marketing as acquiring and keeping new customers, will

be hyper sensitive never to push them away with meaningless information.

Insight #4

The one thing that a modern brand can’t ignore is becoming a publisher. Think Mashable, Buzzfeed and Business Insider.

Insight #5

Like actors and writers, the highest goal of a marketer is to connect with an

audience in a human manner.

Insight #6

Observe how Red Bull builds brand advocates, and you’ll notice that the stories they tell are about people, not the brand.

Insight #7

Struggling with updating your brand image?

Insight #7

Struggling with updating your brand image?

Reimagine the architecture of your web site

Insight #7

Struggling with updating your brand image?

Tell stories about your customers, not why they bought from you

Insight #7

Struggling with updating your brand image?

Ask thought provoking questions

Insight #8

Measure the ROI of content marketing as you do all your other marketing initiatives:

Insight #8

Measure the ROI of content marketing as you do all your other marketing initiatives:

Are you reaching an audience that can convert to customers?

Insight #8

Measure the ROI of content marketing as you do all your other marketing initiatives:

Are you engaging them in dialogue?

Insight #8

Measure the ROI of content marketing as you do all your other marketing initiatives:

Are you creating business value that can be quantified and captured?

Insight #9

“The question isn’t, ‘What do we want to know about people?’, It’s ‘What do people

want to tell about themselves?”

- Mark Zuckerberg on engagement

Insight #10

Get inspiration from the 30 most genius content marketing examples of 2014 - so far..

Are you willing to stop asking for testimonials?

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Presentation created by Chase Jennings

Insights by Moe Abdou